The Origins of News Direct

Company founder and CEO, Gregg Castano, explains the rationale for starting News Direct.

Feb 26, 2024

The PR Podcast Comes of Age

News Direct Founder and CEO, Gregg Castano, examines the recent trend of the proliferation of podcasts in the public relations industry.

Sep 30, 2023

The Opposite of Inconvenience

Using innovation to increase efficiencies and reduce inconvenience in the news distribution process.

Jun 10, 2023

upclose image of microphones

How News Direct Can Help During a PR Crisis

Successfully managing a PR crisis is challenging一even for the most seasoned public relations (PR) pros. News Direct is the news and content distribution platform purpose-built for today's fast-moving strategic communications, including PR crises. For example, News Direct offers streamlined workflows, industry-leading security, advanced targeting, and so much more.

Nov 09, 2022

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How Long Should a Press Release Be?

The press release is a key component of any robust public relations practice. And It’s only become more valuable as communication channels have evolved to reach larger and more influential audiences. But how long should a press release be? We provide guidance on what to include in a press release, such as a summary and headline, optional elements, as well as how long the finished piece should run, and more.

Sep 28, 2022