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How Do I Measure the Success of My Press Release?

Press release performance depends on what you’re trying to achieve. Common goals include audience reach, high engagement, and earned pickups, among others. Associated metrics include media placements, social shares, website traffic, and many others.

Dec 15, 2021

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How to Streamline Your Press Release Process

The press release process is highly inefficient, typically involving the same workflows used 50 years ago. However, with News Direct, the first newswire built for modern media outreach, it's easy to streamline your press release process with a collaborative and secure platform, automated workflows, and so much more.

Nov 11, 2021

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7 Qualities Top Press Release Distribution Companies Share

Today’s 24/7 media landscape is characterized by the constant demand for relevant and impactful content delivered seamlessly一all the time. Busy public relations (PR) and investor relations (IR) pros need a content distribution partner that aligns with modern media outreach practices and provides automated workflows, multimedia content distribution, robust security protocols, and much more.

Nov 04, 2021

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What Should It Cost to Distribute a Press Release?

Throughout the press release distribution industry, cost centers on an antiquated model rife with inefficiencies, such as an extended editorial review cycle and geographic dissemination. Instead, it should better reflect how content is created, distributed, and consumed today.

Oct 20, 2021