Recessionary Omens:  What to Do BEFORE a Downturn Slams Your Comms Budget


"Be prepared", says JPMorgan Chase CEO Jamie Dimon, “Interest rates may go up and that might lead to recession.”

"Fed Chair Powell calls talk of cutting rates 'premature' and says more hikes could happen".

"Rising fear creates a withdrawal from consumption or spending more. So fear creates recessions in the long run, and if we continue to have rising fear, the probability of a European recession grows and the probability of a US recession grows." - Larry Fink, Blackrock CEO

Recent headlines certainly don’t inspire confidence that the nation’s economy is about to take off. To the contrary. There are clearly enormous headwinds making a recession more likely than an economic surge.

When it comes to predicting recessions, nobody knows for sure, and even the most knowledgeable among us about such things have often been wrong. However, anticipating a recession is the ideal moment in which to break out the age-old adage of “Hope for the best, prepare for the worst”.

As most seasoned comms pros know, during a downturn one of the first functions to take a hit is often PR/Communications, leaving those folks scrambling to keep the messages flowing, but on a much tighter budget.

Within those budgets, it becomes necessary to begin cherry-picking what stays, what goes, what gets downsized etc. That’s when “vendors” enter the crosshairs.

For companies that have an especially active communications program which includes frequently issuing press releases using a newswire service, the cost associated with this can begin to quickly escalate. This may drive some to seek out lower cost, but lower quality, alternatives to bridge the gap, or lean on their current provider for some relief.

But what if it were possible to not only maintain the identical depth and quality of your normal distribution, but also to significantly upgrade the user experience in terms of speed, efficiency, security and control – while actually spending far less? Would that attract your attention?

That’s a rhetorical question, of course, because I wouldn’t have asked it if I didn’t already have the answer. That answer is NEWS DIRECT.

As former president of Business Wire, I decided to start News Direct because my experience told me that it was possible to build a platform that technologically and functionally far outperforms the “legacy” newswires, without sacrificing the reach that companies need to effectively deliver their message, while also creating a pricing model that makes sense - transparent, predictable, affordable. No word counting, no geographic tier pricing. So that’s what we did.

If the worst does happen, you owe it to yourself and your employer to take a look at what News Direct can offer now, so you’re already well-protected if and when the rogue wave hits. What you’ll find is a technologically superior user experience that’s fast, efficient and intuitive, offering the identical distribution footprint of the Big 3, but without the hefty premium.

News Direct can be your port in the storm, but one which in which you’ll want to drop anchor  permanently. Come aboard!