How Do I Measure the Success of My Press Release?

Your latest press release has just gone out over the newswire. It included newsworthy content, an engaging image, link to your website, and a call-to-action. It’s a great piece of content一but how will you measure whether the release was a success? Measuring the performance of a press release depends on your particular goals. Of course, […]

This Is the Easiest Way to Distribute Press Releases for Multiple Clients

Today’s public relations (PR) professionals have a lot to do. Those undertaking agency work typically juggle a gaggle of clients and hefty content needs in an increasingly complex and fast-moving modern media landscape. Press releases are a foundational component of nearly every client’s PR strategy. As such, PR pros will often find themselves scrambling to […]

How to Streamline Your Press Release Process

Today’s PR pros juggle a kaleidoscope of responsibilities ranging from developing and implementing publicity strategies, overseeing media relations, pitching stories, writing and editing press collateral, to managing events and analyzing campaign metrics. Time pressure and short deadlines are also part of the mix, making streamlined workflows critical to productivity and performance. Distributing press releases, often […]

How to Pitch a Press Release

On any given day, news organizations receive hundreds, if not thousands, of pitches, many of which journalists dismiss as unrelated to the issues they cover. The sheer volume is also prohibitive. Journalists simply don’t have the time to sift through them all.  These are just some of the key findings of a comprehensive survey conducted by growth […]

News Direct and Trust

Our Most Important Product Feature A Simple Formula for Trust Why News Direct Is Trusted by Leading Brands

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