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Former Republican FCC Chair Joins Growing Chorus Calling for Hearing into License Renewal Application for Fox Philadelphia

Raynor Ave.

Former Republican Federal Communications Commission (FCC) Chairman and broadcast licensee Alfred Sikes today joined the Media and Democracy Project (MAD) and media veterans Ervin S. Duggan and William Kristol to support a petition to deny the broadcast license renewal application for FOX Corporation-owned television station FOX 29 Philadelphia (WTXF-TV). “The FCC has allowed the public interest responsibility of broadcast licensees to become a bureaucratic construct,” said Alfred Sikes. “The behavior of Rupert and Lachlan Murdoch, highlighted in the MAD petition, raises a first principles question. Is truthful conduct a part of the standard?” Nominated by President George H.W. Bush, Alfred Sikes served as the FCC Chairman from 1989-1992. Prior to his service as Chair, Sikes was nominated by President Reagan to become Assistant Secretary of Commerce and director of the National Telecommunications and Information Administration. As FCC Chair, Sikes supported providing Rupert Murdoch with critical FCC waivers needed to launch Fox Broadcasting Company. Throughout his tenure at the FCC, Sikes opposed the advocacy of Murdoch’s competitors seeking to block efforts to create America’s fourth broadcast network. “It is noteworthy that Fox News declared Biden the winner in 2020; it was after all paying expert analysts to parse data to help it project winners and losers,” Sikes says in the objection. “And then much of its prime-time news coverage and opinionators fell in behind the Donald Trump version, not the Fox version of the outcome. They choose fiction over non-fiction to make many of its listeners and viewers happy. They knew the facts and decided to ignore them.” The objection concludes by saying, “The FCC has allowed the pledge to operate in the public interest to become perfunctory at best. If the public interest means anything, the FCC must designate for a hearing the application of the Murdochs and FOX for renewal of their license to operate station WTXF, Philadelphia.” On July 3, 2023, MAD filed a petition to deny the broadcast license renewal application for Fox Corp-owned television station FOX 29 Philadelphia (WTXF-TV). MAD is calling on the FCC to initiate an evidentiary hearing into FOX’s conduct to examine whether FOX and its leadership have violated the character requirements expected from public trustees granted a broadcast license. As an FCC broadcast licensee, WTXF-TV, one of 29 FOX subsidiary broadcast stations, has a basic statutory duty to conduct its operations in the “public interest.” A copy of Alfred Sikes informal objection is available here. A link to MAD’s initial Petition to Deny is available here. For media inquiries, please contact Aaron Alberico at aalberico@raynoravenue.com. Alfred Sikes is a former Administrator of the National Telecommunications and Information Administration during the Reagan Administration. He was nominated by President George H.W. Bush to the Federal Communications Commission where he served as the Republican Chairman from 1989-92. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.raynoravenue.com/

August 21, 2023 08:00 AM Eastern Daylight Time

This Healthcare Tech Company Has Become The First To Receive FDA De Novo Authorization For An OTC COVID-19 Test

Benzinga

By Rachael Green, Benzinga The healthcare technology company Cue Health Inc. (NASDAQ: HLTH) has become the first company to get De Novo authorization from the U.S. Food and Drug Administration (FDA) for an over-the-counter COVID-19 test — as well as being the first FDA De Novo authorization for any over-the-counter molecular test for a respiratory disease. The Cue COVID-19 Molecular Test is designed for both at-home and point-of-care use. Cue Health was also previously the first company to receive an Emergency Use Authorization (EUA) from the FDA for an at-home molecular diagnostic test available without a prescription, which helped the company rake in over $1 billion in revenue over two years from both public (government entities) and private (point-of-care, enterprise, and direct-to-consumer) customers because it is highly accurate and has an easy-to-use design. There are still an average of over 2,000 patients with COVID-19 admitted to hospitals every day in the United States. For both the flu and COVID-19, early diagnosis and treatment are critical to preventing serious illness and even death. In March, the FDA recommended to manufacturers that had received EUAs for their COVID-19 tests to submit new applications and meet the requirements for full clearance in order to keep selling their products. Cue has already achieved that new FDA authorization for its COVID-19 test., and it also has an EUA under FDA review for its Flu A/B + COVID-19 multiplex test, plus additional requests for De Novo classification under review including for its standalone flu test and its respiratory syncytial virus (RSV) test. The company already has an EUA for its molecular test to detect the monkeypox virus. The at-home and point-of-care COVID-19 tests deliver lab-quality results to connected mobile smart devices in about 20 minutes. The test integrates into Cue Care, the company's state-of-the-art test-to-treatment service where patients can connect with a healthcare provider through the Cue Health App to discuss their results, form a treatment plan and have prescribed medications delivered straight to their door. COVID-19 Diagnostics Market Remains As The Disease Becomes Endemic Cue’s De Novo authorization comes as public health officials and epidemiologists have been continuously reporting that COVID-19 has transitioned from pandemic to endemic. Similar to the flu, COVID-19 cases will likely continue to cycle between highs and lows, but in a relatively more predictable manner. Movement into endemic status only means that testing will be even more important and needed over a much longer period of time. Early diagnosis of a respiratory illness can potentially lead to a milder infection and a decreased likelihood of hospitalization. Maintaining vigilance in preventing infection and opting for early detection and treatment at the first sign of symptoms (especially in households with children, senior citizens, family members with disabilities, or other at-risk individuals) can be crucial, especially for COVID-19. Cue Health’s diagnostic platform is able to help both patients and care providers stay ahead of COVID-19 over the long term, as the disease enters its endemic stage. By providing fast and accurate results, the platform could help minimize the spread of the disease and the risk of hospitalizations. Cue’s Molecular Diagnostic Platform — A Game Changer For Testing Cue’s test is a NAAT (Nucleic Acid Amplification Test) that amplifies and detects the virus’s RNA. Because it can amplify the genetic material, Cue’s test is much more sensitive than an antigen test. In clinical studies, the Cue COVID-19 Molecular Test matched three FDA-authorized, lab-based PCR tests with 98% accuracy. The company’s innovative technology turned the complex test into a user-friendly kit that requires no advanced training. Cue’s molecular test is proven to deliver accurate results even in the early days after exposure whereas antigen results are not nearly as reliable. This is important as, according to the CDC, treatment must be started within days after you first develop symptoms to be effective. Cue's molecular test, which delivers results in 20 minutes, is also much faster than a PCR test, which can take anywhere from 12 hours to five days. The test can be used on adults or children with or without signs or symptoms of COVID-19 and it is self-contained, meaning it doesn’t involve mixing fluids or running an involved testing procedure. Users simply insert the cartridge into their Cue Reader, collect a nasal sample with a Cue Sample Wand, and insert the Wand into the cartridge. About 20 minutes later, results are sent to the Cue Health App on the user’s phone. With its head start in the transition from EUA to permanent market authorization for its at-home COVID-19 molecular test and a slate of additional at-home tests compatible with the same Cue Reader device, analysts have expressed optimism about the healthcare tech company’s future earnings potential. This document may depict certain future planned care offerings which are subject to completion of development and/or may require regulatory authorization, clearance, or approval before they can be commercialized. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 18, 2023 09:00 AM Eastern Daylight Time

Hart + Harvest Press Announces New Edition of James F. Haggerty’s Chief Crisis Officer, featuring an Insightful New Preface on the COVID and Ukraine Crises

PRCG | Haggerty LLC

“Not having a crisis plan is like sending your team onto the field, and only then making up the plays. You may win the game… but I wouldn’t bet on it.” Hart + Harvest Press is thrilled to release the latest edition of Chief Crisis Officer: Structure and Leadership for Effective Communications Response, by noted attorney, author and communications consultant James F. Haggerty. The new edition is now available for purchase on platforms such as Amazon, Barnes & Noble, independent booksellers, and at hartandharvest.com. The Hart + Harvest edition of Chief Crisis Officer features a new preface that provocatively looks at the communication impacts of two of the most dominant crisis events of the past several years: the COVID-19 pandemic, and Russia’s 2022 invasion of Ukraine. On the COVID crisis, Haggerty writes that the government’s disastrous public response “serves as a prime example of why basic principles of crisis communications are so critical, including: having structure and leadership in place for response before a crisis occurs; ensuring an actionable plan that everyone understands and buys into; understanding the importance of rapid response protocols in an age of social media and other instant communications; and creating messages that are compelling and clear… messages that resonate with your audience.” On the subject of messaging, Haggerty contrasts the COVID failures with the success of President Volodymyr Zelensky in the wake of Russia’s 2022 invasion of Ukraine. “As in the public speeches of Churchill, Roosevelt and Ronald Reagan,” Haggerty writes, “Zelensky chose his words and images incredibly carefully, rallying the Western world to a cause thought hopeless in the early days of the conflict.” Haggerty adds: “There was no committee noodling his words on Google Docs, adding various equivocations and lawyerly qualifications. No banal clichés. None of the muddied verbiage of the type that ensures that the bulk of your audience doesn't hear your message at all.” Structure and Leadership In Chief Crisis Officer, Haggerty emphasizes the necessity for all organizations, regardless of size, to (1) have the structure in place for effective communications response, and (2) appoint a leader who can execute in the heat of the modern crisis—the “Chief Crisis Officer.” “Crisis communications planning is not merely for the largest of companies facing the biggest of issues in the most major of media outlets,” Haggerty writes. “Effective crisis communications is for everyone involved with issues or events that could negatively impact their organization.” Throughout the book, readers will gain insights into crisis management, including the anatomy of a crisis, the selection of a Chief Crisis Officer, the creation of a crisis communications plan, rapid response strategies, crafting the right messages, and more. Since its original release, Chief Crisis Officer has become mandatory reading for CEOs, business executives, lawyers, public affairs and public relations executives, and high-profile individuals who seek guidance in crisis management. Prior editions of Chief Crisis Officer have been positively featured in publications that include the Harvard Business Review, Fortune and Entrepreneur magazines. About James F. Haggerty Called a “powerhouse of PR and communications” by Chambers & Partners’ international directory, James F. Haggerty is a well-known author, attorney and communications consultant. Haggerty is CEO of PRCG | Haggerty LLC, an internationally renowned public relations firm based in New York City, and its sports brand, PRCG | Sports. He is also president of the Crisis Protection Network (CPN), an association of senior communications executives in 16 cities worldwide. Haggerty is also the author of In the Court of Public Opinion: Winning Strategies for Litigation Communications, Third Edition (Hart + Harvest Press, 2022), which has been called “the perfect handbook for this age of show trials…” by Financial Times. The first business book to examine the interplay of media, public relations, and public perception during litigation, In the Court of Public Opinion was named one of the Top 10 PR Books of the Year by The Holmes Report. A 20 th anniversary edition will be published in 2023. About Hart + Harvest Press Hart + Harvest Press is an independent publishing company specializing in compelling nonfiction written by experts in business, communications, public policy, and related fields. Established and backed by PRCG, Hart + Harvest is driven by a genuine passion for storytelling—narratives that inspire, thoughts that provoke, and critical thinking that test conventional wisdom. Above all, Hart + Harvest firmly believes in the power of language to entertain, enlighten, and persuade. Contact Details Hart + Harvest Press Sandra Prendergast +1 212-683-8100 sprendergast@hartandharvest.com Company Website https://hartandharvest.com/

August 18, 2023 09:00 AM Eastern Daylight Time

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Gamelancer Media beats its own forecasts with 2Q financial results

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to announce the company's financial achievements for the second quarter of 2023. The reported results surpassed management's expectations, showcasing an impressive 171% growth in revenue to C$1.42 million for the quarter ended June 30, 2023, compared to the same period in 2022. Dwyer emphasized to Proactive that the 2Q 2023 financial report not only highlights Gamelancer's exceptional revenue growth but also underscores the company's capacity to foster sustainable growth both in terms of revenue and network expansion. He emphasized that Gamelancer's unique value proposition, which combines owned and operated channels with its creative studio JoyBox, sets the stage for a distinctive media offering to brands. Dwyer also shared the company's ongoing efforts to optimize operational costs, a strategy that aligns with its goal of achieving positive underlying earnings (EBITDA) results by the fourth quarter of 2023. This commitment to financial efficiency and strategic growth positions Gamelancer for continued success in the competitive media landscape. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

August 17, 2023 12:44 PM Eastern Daylight Time

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Family Tech for School and Home

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 17, 2023 12:01 PM Eastern Daylight Time

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The Publisher Desk Named to the Inc. 5000 List of Fastest-Growing Companies

The Publisher Desk

The Publisher Desk, a fully integrated audience development and content monetization partner, announced today that it has been named to the Inc. 5000 list of fastest-growing companies in the United States, marking its inaugural appearance on the main list. Earlier this year, the company earned a spot on the Inc. 5000 Regionals List of the Northeast Region’s Fastest-Growing Companies, with a rank of No. 117. Over the past two years, The Publisher Desk has more than doubled its revenue and increased its staffing by more than 64%. “I want to congratulate our entire team for this achievement,” said Jeff Misenti, co-founder of The Publisher Desk. “We are incredibly proud of what we’ve been able to achieve, both for our own brands and on behalf of our publishing partners who trust us to help them grow their brands and further monetize their platforms.” In addition to serving digital publishers, The Publisher Desk maintains its own roster of publishing sites. In 2019, The Publisher Desk acquired Sportsnaut, the most powerful name in sports news and information. Last year, Sportsnaut released The Hustle, a free app that aggregates exclusive video of sports news, highlights and opinion from sports publishers who cover the NFL, NCAA football, NBA, NHL, Golf, NCAA basketball, MLB and more. “As an entrepreneur, you invest everything in the hopes that you’ll one day be able to realize your vision,” said Christopher Ward, co-founder of The Publisher Desk. “Less than a decade after Jeff and I founded this company, it’s gratifying to know that we’ve earned a spot on the Inc. 5000. We look forward to continuing to deliver for both our own brands and the many publishers who have chosen to partner with us.” Companies on the 2023 Inc. 5000 are ranked according to percentage of revenue growth from 2019 to 2022. To qualify, companies must be generating revenue by March 31, 2019. Additionally, they must be U.S.-based, privately held, for-profit and independent companies—not subsidiaries or divisions of other companies—as of December 31, 2019. Visit the Inc. 5000 full list of fastest-growing companies: Inc. 5000 2023: First Look at the Companies Building the Future About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For The Publisher Desk press@publisherdesk.com Company Website https://www.publisherdesk.com/

August 17, 2023 09:15 AM Eastern Daylight Time

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Locality Appoints Rebecca Wisniakowski as SVP, Agency Relationships

Locality

Locality, the industry’s preeminent local television solutions provider, today announced the appointment of Rebecca Wisniakowski as SVP, Agency Relationships. Wisniakowski brings 20 years of experience overseeing all aspects of sales management, and business development across digital, linear, political and addressable advertising sales. She will report to Ann Hailer, President of Broadcast, and Keith Kazerman, President of Streaming at Locality. Wisniakowski is one of a number of new executives to join Locality’s growing group of specialized senior sales professionals, dedicated to working with agency holding companies and affiliates. Bringing strong industry connections, Wisniakowski joins Locality from The Walt Disney Company, where she was Vice President of Disney’s Local and Political Ad Sales responsible for driving revenue across multiple media streams. Prior to that, Wisniakowski was a Director of Local Advertising Sales at Hulu. Wisniakowski is focusing on strengthening and cultivating new and existing relationships with agency partners. She will tailor Locality's offerings to align with the specific goals and needs of each agency's clients. Committed to customization, she will develop bespoke advertising solutions that enhance campaign effectiveness and ROI for agency clients. “This is an exciting strategic addition to our team,” said Hailer. “Rebecca’s insight into the needs of agencies, and her ability to craft impactful solutions, is unmatched. She is a key asset as we continue to innovate and grow local video advertising at Locality.” “I’m thrilled to join Locality on its mission to unlock the full potential of local TV advertising,” said Wisniakowski. “This is a pivotal time for the space, and for the company. Locality offers the best premium inventory that the industry has to offer, and I look forward to enabling brands to make more authentic connections to viewers, at scale, through our solutions.” “Rebecca's arrival is a key moment for Locality. We're focused on seamlessly integrating local broadcast and streaming, providing our agency partners with the means to execute more effective campaigns for their clients,” said Kazerman. “With Rebecca's expertise in the mix, we are well-positioned to help our partners navigate the evolving landscape of local advertising and achieve notable success.” Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

August 17, 2023 09:14 AM Eastern Daylight Time

Make Going Back to College Convenient

YourUpdateTV

As the end of summer approaches, college students nationwide are preparing to head back to campus, which can often be a stressful time. Recently, Allison Stadd, SVP of Brand, Culture, and Media at Shipt, participated in a nationwide satellite media tour to share her top tips for saving and shopping this back-to-college season. A video accompanying this announcement is available at: https://youtu.be/4zjgeS_FMUc College students have enough to worry about while maintaining a good GPA, participating in extracurriculars and adapting to living away from home. Making time to shop for the essentials they need shouldn’t take away from focusing on what matters most. Allison shared three tips to help students’ budget for back-to-school: 1) Stay focused on saving during the summer months! Starting off the year with some fallback cash is important in case of emergencies and before you get that next paycheck from your student union job. 2) There’s nothing wrong with taking advantage of savings opportunities! When your favorite stores and shopping solutions are offering discounts, like Shipt’s $4.99 per month student membership for same-day delivery, take advantage! Savings solutions really should be a course at college! 3) Split the costs of groceries and activities. If you’re sharing with roommates, make a budget tracker or phone notes doc to keep track of expenses to make sure it’s equitable. Shipt is the perfect shopping solution and resource that provides more than just one benefit. As an affordable resource, you can rest assured knowing that you aren’t breaking the bank to have access to reliable shoppers with Shipt that are there to help you get all your needs. Another benefit is that Shipt is a resource that gives you more time back in your day to spend on however you want! By relying on trusted shoppers with Shipt, you’ll have help gathering your essentials for you and recommending swaps if something is out of stock. This Back to College season, Shipt is partnering with actress and entrepreneur, Issa Rae, to curate a list of her must-have student essentials from Target, such as: Wooden Letter Board: Perfect for welcoming guests or jotting down notes in a creative way! Power Bank: So you don’t get caught on campus without a charged phone! Ballpoint Affirmation Pens: Level up your ballpoint pens with inspiring words of affirmation to get you through your work! Cheez-its: A timeless late night study snack! For information about Shipt’s new student membership, now available for just $4.99 per month, please visit shipt.com/student or download the Shipt app. About Allison Stadd Allison Stadd is the Senior Vice President of Brand, Culture, & Media at Shipt, where she brings her domain expertise in brand building, social media, and digital marketing to connect with consumers. Over the course of her career, she has held a variety of leadership roles, developing and executing creative strategies to forge real human connection. Allison received her undergraduate degree from University of Pennsylvania. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 16, 2023 02:08 PM Eastern Daylight Time

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News Release

How This Company Helps Businesses and Brands to Triple Their Revenue

Client Valley

In our current extremely competitive world, every business is looking for ways to increase its revenue. One of the most important things that helps a brand or business grow is its ability to attract new clients and customers to buy from them. This means the only logical way to actively increase the revenue of any business is to increase its number of sales from new or existing customers, or both. One of the most powerful ways to get customers to buy from a business or brand is by convincing them to trust you. When customers trust you, they will stay with you for a long time. And one of the best ways to get customers to trust you enough to do business with you is by building a great public relations campaign for yourself or your business. It starts with having a great public image when people search for your name or business on Google or other search engines. If you have news articles that tell beautiful stories about you or your business, pop up on the first and second pages of Google or any other search engine, then you’ve done the first excellent work. And how can you have beautiful red stories written about you or your business? It’s by approaching a PR company, such as 9-Figure Media. Just in case you don't know, 9-Figure Media is a reputable public relations company in Laguna Beach, California. When you contact them, they will ask you questions about your business and where you want to take it. Based on your answer, they will develop a tailored PR campaign that will help your business grow at lightning-fast speed. Then, they will write news articles about you or your business, and send it for your review. After you approve the articles, they will publish them in top global media outlets like Forbes, Business Insider, Bloomberg, Apple News, Google News, etc. When you start working with them, you will immediately notice beautiful news stories about you filling up everywhere on Google when you search for your name or business. This means more people start to trust you more, and you will notice your sales double, triple and even quadruple. You know it’s easier to believe someone if someone other than themselves tells you they’re good. But if they tell you that they’re good, you'll have your reservations until someone else says so. That’s the difference between advertising or marketing your business, and building a PR campaign for your business. This is how 9-Figure Media helps you double, triple or even quadruple your revenue and profits. So whether you’re a business executive, an entrepreneur or a business owner who wants to skyrocket their sales and profits, check them out right now at https://9figuremedia.com and thank us later. Contact Details ClientsValley Paul Mayers +1 205-476-2934 help@clientsvalley.com

August 15, 2023 02:29 PM Eastern Daylight Time

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