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Schools Procure Maple Hotspots to Bridge the Homework Gap


Maple, a provider of reliable, remote online access for students, announced its fully portable and pocket-sized Internet connectivity solutions, powered by StratusX, are being deployed to thousands of students to narrow the Homework Gap in the United States. Many school systems continue to work with Maple to procure CIPA compliant mobile internet hotspots using funding from the Federal Communications Commission’s Emergency Connectivity Fund (ECF). Maple leaders are encouraging schools to utilize an extension of the ECF application process (with a waiver request) to secure the funding necessary to provide students with the safe and reliable online access they need. Leading education organizations continue to work collaboratively with the public sector and private enterprise to solve these [connectivity] issues and get technology into the hands of students. The National School Boards Association has prioritized promoting digital equity and closing the Homework Gap. One of the organization’s core policy objectives is “…eliminating broadband infrastructure gaps and investing in students and families without adequate high-speed broadband and/or Internet devices...” “Without equal access to education and online resources, students in underserved, minority, lower-income, and rural communities are adversely affected,” stated Michael Kadisha, Chief Executive of Maple. “Teachers assign homework requiring access to the Internet, and students need it to learn. This is a necessity, not a luxury. It is a profound issue of fundamental fairness facing our society today and determines access to opportunities down the road.” “Access to a good education is one of the most important issues of our time, and the most pressing within it is closing the Homework Gap,” Kadisha continued. “While we are encouraged by the thousands of students, educators, families, and communities that will benefit from our technology, there is still much to do. We are looking to partner with more schools to utilize the ECF program to request 100% funding for student connectivity needs.” Maple leaders are currently working with schools that missed the May 13 deadline to utilize the Emergency Connectivity Fund extension. Waivers are available, but schools must act quickly. There is a 30-day window remaining to submit funding applications. “Working together, we will eliminate inequities and close the Homework Gap as we reliably connect students and educators from anywhere,” Kadisha continued. Many schools have already worked with Maple to procure hotspots for thousands of students utilizing the ECF application process. Education leaders chose to work with Maple based on superior technology and the company’s commitment to bridging solutions for education. Maple and its leadership have a proven history of philanthropy, advocating for education, and serving students. Maple’s parent company developed Treedom, a leading service-based scholarship platform. Through these initiatives, Maple recognized that while students wanted to access their educational resources, they had no or poor connectivity at home. “The stories of entire families relying on one caregiver’s cell phone or public WiFi to complete assignments is troubling. While the loss of learning and economic opportunity is measurable, the inequity for students who only want a fair shot to learn is not. We remain committed to addressing this injustice,” Kadisha said. Maple hotspots eliminate the frustration associated with slow or ‘spotty’ service. Students in areas that struggle with broadband access, when utilizing Maple technology, can reliably access the Internet securely whenever and wherever they want. Devices switch between mobile carrier networks to provide the best possible signal. This benefit prevents disruptions that may arise with any carrier resulting from weather or technical issues. With Maple connections, the Internet is always available for students. About Maple Maple provides trusted technology solutions for schools, libraries, students, and educators that close the digital divide by delivering high-quality internet access and valuable educational experiences to students. Please visit ### For more information or to schedule an interview with a Maple spokesperson, contact Dan Rene of kglobal at or 202-329-8357. Contact Details Dan Rene +1 202-329-8357 Company Website

May 20, 2022 10:30 AM Eastern Daylight Time

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CSG Systems International Approves Quarterly Dividend


DENVER, May 20, 2022 – CSG ® (NASDAQ: CSGS) today announced that its Board of Directors approved the Company’s quarterly cash dividend payment of $0.265 per share of common stock to be paid on June 29, 2022 for shareholders of record as of the close of business on June 16, 2022. About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: John Rea Investor Relations +1 (210) 687-4409 Contact Details Tammy Hovey +1 917-520-2751 Company Website

May 20, 2022 06:30 AM Mountain Daylight Time

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Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising to Biggie’s Celebrity-Filled 50th Birthday Party Livestream


Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its partnership with Lexus surrounding the 2nd Annual B.I.G. Dinner Gala in honor of Biggies’ 50th birthday celebration on Friday, May 20. Hosted by Lil’ Kim, the black-tie gala and concert will bring together some of the biggest names in Hip Hop to honor the beloved rapper with a pre-filmed celebrity procession of Lexus LX SUVs across Manhattan and Brooklyn. Additionally, by leveraging Mirriad’s post-production technology, virtual billboards featuring Lexus branding will be placed in the procession video. In near real time, Mirriad will identify key moments along the route where the brand will have a minimum of 5 seconds of audience exposure during the airing prior to the live streamed event. The procession video, live event capture and live stream will be managed and filmed by Culture Creative, the black-owned Emmy Award Winning agency established to connect brands with emerging cultural marketing places through new and innovative ways of authentic storytelling. The team will be leveraging state of the art and cutting edge camera systems for an enticing viewer experience. Fans can tune into the live stream at 10:30pm EST on Biggies’ ( @notoriousbig ) and Lil’ Kim’s ( @lilkimthequeenbee ) official Instagram pages. After the event, the video footage will live infinitely on YouTube. “Our partnership with Lexus has enabled both teams to explore and activate in-content advertising strategies in ways we wouldn’t have considered five years ago, and develop a campaign that combines traditional activation elements with Mirriad’s AI technology, creating an elevated experience for brands, event attendees, as well as fans watching from home,” said Maria Teresa Hernandez, VP of Sales and Brand Partnerships at Mirriad. “To reach a global audience through a highly anticipated and mainstream event opens the doors for Lexus to take their advertising strategy to the next level and reach new, key audiences with substantial exposure.” The star-studded event will host over 200 industry titans and family members of the late rapper and will culminate at a dinner gala and live concert hosted by Lil’ Kim, Lil’ Cease, Junior M.A.F.I.A., CJ Wallace, T’yanna Wallace, among many others. The live streamed concert will feature covers of Biggie’s hit songs from artists including: Fabolous, Fat Joe, Lil' Cease Junior M.A.F.I.A, CJ Wallace, Dave East, Jada Kiss, Faith Evans, 112, Bone Thugs, French Montana, Beanie Siegel, Freeway, Busta, The Lox, Havoc and more. To learn more about Mirriad and the advertising opportunities offered visit About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill PR for Mirriad +1 308-440-9067 Company Website

May 19, 2022 02:45 PM Eastern Daylight Time

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Retention Cloud Leader CleverTap Acquires Leanplum


CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty Company Website

May 19, 2022 08:17 AM Eastern Daylight Time

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North Sixth Group

North Sixth Group announced today it has purchased the exclusive global licensing rights to the leading Italian American newspaper America Oggi and invested in the revival of the historic Il Progresso Italo Americano (“Il Progresso”). Both will be integrated into a newly created digital community launching this summer called America Domani (“Tomorrow”). America Domani will be launched in summer 2022 as the leading digital media community for the 17 million Americans of Italian heritage and millions more who have a love and affinity for Italian culture. Staying true to the “Domani” name, which means “Tomorrow” in Italian, America Domani will showcase an array of engaging content from top Italian American influencers and personalities, including news, food and wine, culture, travel, comedy, language, sports and entertainment, and more. Both America Oggi and Il Progresso will be integrated into America Domani as special sections. America Oggi will be published as a daily news and current events section with the latest updates from Italy. The Il Progresso section will feature historical content, vintage footage, interviews and interactive media chronicling the Italian American journey over the past centuries. America Oggi was founded in 1988 and has grown to become the most popular daily Italian language newspaper in the world outside of Italy. Il Progresso was founded in 1880 and for generations of Italian Americans, served as the most trusted and highly circulated daily newspaper, engaging millions of readers and leading advertisers from across the world. “Beginning in the 19 th century, Il Progresso and America Oggi became indelible parts of the Italian American experience,” said Massimo Basile, renowned journalist for La Repubblica and other leading Italian publications. “North Sixth Group’s vision for America Domani will pave the way for current and future generations and the restoration of these historical titles within the community will be a critical link to the heritage of brands that are as synonymous with the Italian American experience as any others in the world.” Media industry veteran Al DiGuido has been appointed CEO & Publisher of America Domani. DiGuido’s career is highlighted by serving as Publisher of Ziff Davis’ Computer Shopper, which was the world’s largest PC magazine. He then founded Bigfoot Interactive, subsequently becoming CEO of Epsilon Interactive following its acquisition of Bigfoot for $120 million. “As a proud Italian American, it is an honor to bring together Americans of all backgrounds who share a passion and love for Italy,” said Al DiGuido, CEO & Publisher of America Domani. “The history of Italy and the stories of the millions of Italians who have sacrificed to achieve the American Dream have been told through the pages of America Oggi and Il Progresso. We will carry this legacy forward proudly as we marry them with America Domani to create the leading digital platform for future generations.” “Regardless of blood lines, every American is proudly Italian in some way. Despite the mass influence and affinity for Italian culture, there is a longstanding void in serving this community through digital content,” said Matt Rizzetta, Chairman of North Sixth Group. “Our investment in America Domani is one of the most significant in the history of Italian American media as it will bring to life the beauty, authenticity and richness of Italian culture through two of the most historic brands that have been cherished by generations of Italians living abroad.” To sign-up for notifications ahead of America Domani’s launch this summer, visit For advertising inquiries, visit # # # ABOUT AMERICA DOMANI: America Domani is the leading digital media community for the 17 million Americans of Italian heritage and millions more who have a love and affinity for Italian culture. Staying true to the “Domani” name, which means “Tomorrow” in Italian, America Domani showcases a wide array of engaging content from top Italian American journalists, influencers and personalities, including news, food and wine, culture, travel, comedy, success stories, entertainment and more. America Domani was created through purchasing the licensing rights to the historic America Oggi newspaper and the revival of Il Progresso Italo-Americano. Both titles live proudly on the America Domani platform as dedicated sections for current events and historical content chronicling the Italian American journey over the past centuries. ABOUT AMERICA OGGI: America Oggi is the leading daily newspaper serving the Italian community abroad. America Oggi was founded in 1988 and has become the most trusted daily newspaper for Italians living abroad who want to stay connected to Italian news and culture. ABOUT IL PROGRESSO: Founded in 1880, Il Progresso Italo Americano (“Il Progresso”) was the leading daily newspaper for Italian Americans in the 19 th and 20 th centuries. Il Progresso chronicled the Italian American journey and played an important role in the households of millions of Italians living abroad. ABOUT NORTH SIXTH GROUP: North Sixth Group is a family office operating company with wholly owned and minority interests in a variety of investments across media, marketing, technology and sports and entertainment. Additionally, North Sixth Group dedicates financial and human capital resources to community-based initiatives geared toward Passion, Purpose and Progress. Contact Details N6A (For North Sixth Group) +1 212-334-9753 Company Website

May 19, 2022 08:00 AM Eastern Daylight Time

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Velocity Global raises $400M in Series B growth round

Velocity Global

Eldridge and Norwest Venture Partners lead funding round Achieves multi-billion dollar valuation, a 7x increase in one year Investment boosts the company’s Global Work Platform™ that enables businesses and talent to work with anyone, anywhere, anyhow Velocity Global, the leading provider of global talent solutions, announced today that it raised $400 million in its Series B funding round, increasing the company’s valuation seven-fold since the same time last year. This second round of funding is led by Eldridge and Norwest Venture Partners which join Series A investor FFL Partners on Velocity Global’s board to lend their deep expertise in the areas of technology, future of work and global scale. The company retains majority ownership and founder Ben Wright continues as CEO and chair of the board of directors. “This is a pivotal moment for our company in the midst of a paradigm shift for employers and talent,” said Wright. “Access to work is no longer limited by borders or the star you are born under as the adoption of global talent accelerates. In March, we tripled the number of new supported talent on our platform compared to the same time last year, and the momentum continues to build. Eldridge and Norwest Venture Partners join FFL Partners to invest in people’s lives and the future of business. Massive kudos to our team for this achievement on our way to even greater heights.” Profitable since its founding in 2014, Velocity Global more than doubled its client roster over the past year, tripled the number of new supported talent on its platform, and will reach an annual net revenue run rate of $200 million by midyear as it continues to scale rapidly. “Velocity Global’s proven technology platform is positioned to transform the future of work, offering businesses a frictionless solution for building and expanding their teams,” said Todd Boehly, co-founder and CEO of Eldridge. “We are proud to partner with Ben and his team as demand continues to grow for best-in-class workforce solutions that support organizations looking to scale across the globe.” Parker Barrile, partner at Norwest Venture Partners, joins the Velocity Global board as a director. Barrile is the former vice president of product at LinkedIn who oversaw 20-fold growth as the company went public. “Velocity Global has a rare mix of scale, growth, and profitability that attracted us to be part of the next phase,” said Barrile. “The company is led by a strong leadership team with an ambitious roadmap, and we look forward to partnering with them as they accelerate the future of work.” The company’s Global Work Platform™ seamlessly connects employers and talent worldwide through proprietary cloud-based talent management technology, personalized expertise, and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record (EoR) and Contractor Management, to help thousands of companies compliantly onboard, manage, and pay full-time and part-time talent, contractors, and freelancers in more than 185 countries and all 50 United States. Velocity Global serves more than 1,200 clients and over 7,000 supported employees worldwide. The Velocity Global team is more than 700 employees strong in 47 countries across six continents with plans to more than double the number of employees by the end of the year. In 2021, the company successfully completed acquisitions of iWorkGlobal and Shield GEO that added capabilities to its Global Work Platform. Velocity Global will use the funds to continue enhancing the customer experience for both businesses and talent. The company will make further strategic investments in technology, sales and marketing, as well as potential future acquisitions to execute on its vision to provide a frictionless solution for businesses and talent to work with anyone, anywhere, anyhow. FT Partners served as exclusive strategic and financial advisor to Velocity Global on this transaction. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States. Thousands of brands rely on Velocity Global to build international teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a "Leader" in Global Employer of Record Services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information, visit About Eldridge Eldridge invests in businesses across the Insurance, Asset Management, Technology, Mobility, Sports & Gaming, Media & Music, Real Estate, and Consumer landscapes. The firm seeks to build and grow businesses led by proven management teams that have demonstrated leadership and experience to scale an enterprise. Eldridge is headquartered in Greenwich, Connecticut, with additional offices in Beverly Hills, New York, and London. To learn more about Eldridge, please visit About Norwest Venture Partners Norwest is a leading venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 650 companies and currently partners with more than 200 companies in its venture and growth equity portfolio. The firm invests in early- to late-stage businesses across a wide range of sectors with a focus on consumer, enterprise and healthcare. The Norwest team offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, please visit Follow Norwest on Twitter @NorwestVP. Contact Details Corporate Communications Anja Koltes +1 720-650-4348 Eldridge Nadia Damouni +1 212-518-8012 Norwest Venture Partners Kate Dishaw +1 650-321-8000 Company Website

May 18, 2022 07:01 AM Mountain Daylight Time

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My Code Appoints Award-Winning Strategic Leader Ginny Yang as Vice President of Marketing

My Code

My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today announced the appointment of Ginny Yang as Vice President of Marketing. Yang brings nearly two decades of expertise and leadership in publishing, tech and entertainment and will lead My Code’s marketing initiatives to further support the company’s growth at a pivotal time in multicultural advertising. In her new role at My Code, Yang will be directly responsible for developing and driving the company’s product positioning, messaging and thought leadership. She will define the roadmap for new category offerings with the objective of accelerating growth and driving client satisfaction. Yang, a graduate of Brown University and Columbia Business School, has worked at leading media and publishing companies, including G/O Media, HuffPost, The New York Times, Viacom’s MTV Networks and most recently, Viant Technology. Her specialties lie in digital advertising, content marketing, sales development and brand management. “Over the course of her career, Ginny has built strategic partnerships, executed effective campaigns and led successful teams,” said Jennifer White, COO of My Code. “We happily welcome the addition of Ginny to our team, especially as we enter our next phase of growth as a company. We’re building our presence in the market and her unique expertise, which has been collected throughout her extensive career and conveyed through her dynamic leadership style, will help us get there.” Yang has deep experience overseeing and executing high-impact initiatives, having led the development of the first native advertising campaign at The New York Times with Dell during her time at the company. While at G/O Media, she launched The Root Institute with Target, which was recognized as a Webby Award Finalist. She also has experience leading Emmy-Award winning programs, as she managed the online community, Think MTV, for young activists at Viacom, which ultimately received the award for Best Community Service Campaign. “Bringing authenticity to multicultural marketing is crucial and something I’m excited to focus on in my new role,” said Yang. “I’m looking forward to having the opportunity to work alongside minority-owned and led publishers and creators to help brands engage diverse audiences in a genuine way and bring visibility to these groups.” The addition of Yang to My Code’s leadership team comes at a time when the company is quickly growing in size and expanding its offerings. Most recently, My Code announced its acquisition of Impremedia, the leading Hispanic news and information company, making My Code the owner of the most widely-read and respected Spanish-language daily newspapers and digital media outlets in the United States. My Code also added W Code to its growing suite of established and notable Cultural and Affinity Codes in March, a new entity for brands to deliver authentic messaging to the increasingly diverse female profiles. It plans to continue broadening this list, which is also inclusive of H Code, B Code, and A Code, reaching Hispanic, Black and AAPI audiences, to provide visibility and empowerment to diverse communities and audiences. To learn more about My Code, please visit About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Contact Details North 6th Agency for My Code +1 212-334-9753 Company Website

May 18, 2022 09:00 AM Eastern Daylight Time

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Pencil partners with BigCommerce & Meta to bring AI-generated ads to ecommerce merchants


Creative AI company Pencil has partnered with new-era ecommerce platform BigCommerce to provide their merchants with the latest innovation in online advertising for ecommerce, AI-generated ads. Rather than spending hours in video editing software or engaging expensive professional agencies, BigCommerce merchants can now generate original video ads to pitch their businesses in just a few clicks. Furthermore, AI-generated ads trained using data from advertisers’ Meta ad accounts via the Meta Marketing API have been shown to consistently double return on ad spend for brands and halve customer acquisition costs. BigCommerce merchants using Pencil’s AI-generated ads will be able to discover new audiences on Meta’s platforms and grow their businesses faster. Matt Dornfeld, Director of Business Development at BigCommerce commented: “As part of our mission to help merchants sell more at every stage of growth, we are delighted to welcome Pencil into our partner ecosystem. We’ve seen that ecommerce marketers across the board know that great advertising creative is an important lever to growing their businesses. We’ve also seen that they consistently find it challenging to execute at scale. We are therefore excited to see Pencil offer BigCommerce merchants powerful AI tools to generate ad creative, thus unblocking a key driver of sales growth.” Pencil’s AI-generated ads work because they prioritize both creativity and data. When a merchant connects their BigCommerce store, Pencil analyzes their brand and product information and generates a wide variety of ad ideas to pitch their products. When a merchant then connects their Meta advertising data, Pencil compares the newly generated ideas to what’s worked well in the past. Those ideas similar to past winners are highlighted to the merchant. In this way Pencil helps merchants learn what works while continuously exploring fresh new creative ideas that might resonate with audiences. Pencil analyzed over 100 ecommerce campaigns that used AI-generated ads and found the best ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s AI-generated ad campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “BigCommerce is an incredibly innovative ecommerce platform used by major midmarket and enterprise brands around the world. This direct integration removes one of the biggest frictions they experience - turning the product images and videos in their stores into ads that deliver sales. We are very excited to partner with BigCommerce to further enable brands to build their businesses online.” This partnership announcement comes hot on the heels of Pencil joining Meta’s Business Partners, a program that connects businesses to an ecosystem of advertising specialists. More than 200 million businesses worldwide use Meta’s apps to connect with customers and grow, and over 10 million of them run advertising campaigns each month. Pencil leverages proprietary technology to generate video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Its use requires strict criteria in AI safety and ethics. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil’s AI-generated ads are a new way of making ads that algorithmically optimise for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s Creative AI platform generates ads in minutes and has been shown to double returns for brands. Pencil was founded in 2018 with a team from Google, Meta and Uber and is backed by Sequoia Capital India’s Surge, Wavemaker Partners, Singapore Innovate and Entrepreneur First. For further information visit: About BigCommerce BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit or follow us on Twitter, LinkedIn, Instagram and Facebook. About Meta Business Partners Meta Business Partners are companies Meta has vetted for their expertise. They have the experience to help grow advertisers’ business – from running ads, to selling products, to engaging with customers. For more information visit: Contact Details Pencil Bilal Mahmood +44 7714 007257 Company Website

May 17, 2022 09:00 AM Pacific Daylight Time

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Verità Announces Acquisition of Nomad Tower Services LLC and $6 Million Investment in New Facility

Verità Telecommunications Corporation

Verità Telecommunications has acquired Nomad Tower Services LLC in Romulus, Michigan. Nomad executes a full range of microwave and cellular network deployment services in Michigan and the Midwest states. Moving forward, Nomad Tower Services, LLC. will operate as a division of Verità. Along with the purchase of Nomad, Verità is moving ahead with a $6 million dollar investment in a new facility in Wayne County. The move directly aligns with Verità’s mission to support the growing needs of the Great Lakes and Midwest States that will ultimately bridge the digital divide. Verità has planned a $6-million investment at a 10-acre site that will include a 40,000 -60,000 sq. ft. facility to support the company’s continued growth and advancement. The acquisition of Nomad Tower Services LLC. extends Verità’s offerings by adding turnkey tower services and an additional 10 crews to keep Verità on-track for building the infrastructure for reliable internet access throughout the Great Lake states and Midwestern states. With the addition of Nomad Tower Services LLC., Verità is now a full spectrum telecom company, providing customers with a full suite of services from design to final tower implementation. “The next 2 years we are growing our crews from 6 to 16 for this initiative, upgrading existing towers, 5G network and building new towers. A growing work force includes 10 additional teams, that equate to 50 new employees, working to a common goal of bridging the digital divide.” added Verità President, Michael Falsetti. “Verità will provide a single-source solution and differentiating advantage to our clients, carriers; AT&T, Verizon, T-Mobile and Dish, getting them into the market ahead of the competition and ultimately a part of the solution for the digital divide”, says President, Michael Falsetti. Verità is projecting an increase of revenue from $10 million to $25 million in this division with a forecast of $100 million for next year. The expansion advances the opportunity for economic growth in Wayne County, as well as Verità’s service offerings. The integration of services and talent fuel the vision for this major initiative with various carriers to build out their sites with 5G, including the rural areas throughout the decade to provide meaningful internet connectivity. The larger team and turnkey addition of services provides flexibility that supports growth and development creating job diversity, employee advancement and career opportunities. “We take pride in providing a culture that supports relationships and becoming a part of Verità as a family-oriented business. We put relationships first and value personal relationships with our team and customers. We are excited to be a part of Verità’s extended family” said Kylar Damon, Nomad Tower President. The Verità Way will chart a course for our clients and employee advancement and success. “Together we will build meaningful connectivity through access to reliable internet while supporting job growth in the Great Lakes States with a career that can advance with Technology.” About Verità Telecommunications Corporation Plymouth, Michigan-based Verità Corporation is a turnkey telecommunications contractor offering a one-stop-shop for design and construction of telecommunications networks. Verità provides tomorrow’s communications infrastructure today. Learn more about The Verità Way™ in thought, action, and operation at Contact Details Douglas Marketing Group Kay Douglas +1 248-940-8004 Amanda Iera +1 313-571-1858 Company Website

May 17, 2022 11:56 AM Eastern Daylight Time

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