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Peer39 Goes Live with Compliant for Compliance Metrics


Compliant, a data compliance technology company, has partnered with Peer39, the leading global provider of pre-bid contextual suitability and quality solutions for modern marketers, to introduce and offer its customers a data compliance metric for programmatic media campaigns. For the first time ever, advertisers, agencies and publishers will have a scalable solution for measuring data compliance in digital media campaigns and eliminating risk within their marketing efforts – while simultaneously signaling to regulators and consumers their commitment to acting lawfully. “It’s unthinkable in today’s environment that any marketer would spend money on media that puts their brand at risk. This is no different than when the industry asked itself why would we pay for ads that no one sees. No brand should be asked to buy media that is non-compliant.” said Jamie Barnard, CEO, Compliant. “By joining Peer39's marketplace, we are expediting the ways in which brands can use data compliance metrics across the programmatic ecosystem.” Through Peer39’s Contextual Data Marketplace, Compliant’s automated solution provides ad buyers with a Campaign Compliance Index (CCI) which measures the level of data compliance within a brand’s media campaign. The CCI score provides metrics that regulators are focused on such as consent, data leakage, and number of unauthorized tags and data resellers. With this new level of transparency in the publisher inventory, brands can protect themselves from activating media dollars with non-compliant publishers. “Our industry is at another important tipping point. Just like the uprising around brand safety or viewability or most recently made for advertising, data compliance will be as transformative and likely much more consequential from both a consumer trust and enforcement perspective,” said Mario Diez, CEO, Peer39. "With Compliant now enabled through Peer39’s Data Marketplace, brands can see the compliance of their media, and take action, avoiding high risk inventory and rewarding trusted environments." Data Compliance Research Pinpoints the Industry Need The lack of transparency in the digital supply chain means that unlawful and unethical data practices go unseen, potentially exposing companies to irreparable harm. A study conducted by Compliant, which will be released tomorrow at the World Federation of Advertisers' Digital Governance Exchange in New York, looks at over one billion impressions measured across more than 1,000 programmatic media campaigns. The results found that: Two out of three digital U.S. publishers (67 percent) do not offer consent choices for consumers Nearly all (91 percent) of U.S. publishers with a Consent Management Platform are currently passing Personally Identifiable Information (PII) to third parties before consent 82 percent of U.S. publishers have elevated data leakage risk through excessive vendors, piggybacking or tags With consumers increasingly concerned about brands tracking their online behavior, and intensifying FTC enforcement, data compliance is quickly becoming a new brand standard in digital media. With this new offering, brands and agencies can now adopt data compliance as a primary input to their responsible media frameworks and media quality initiatives. About Compliant Compliant is pioneering a new standard for data compliance in the digital marketing industry. The compliance technology company offers risk management solutions to brands, agencies and publishers. Amidst ever-evolving privacy regulations and consumer expectations, Compliant provides the digital ad industry the tools it needs to be compliant. The company’s suite of data compliance solutions measure systematic privacy and compliance risks across owned-and-operated media and paid media, allowing companies to benchmark risk by market, category and brand. This industry-leading scoring system has been used in thousands of compliance audits across the world's leading advertiser and publisher sites. Compliant boasts a strong senior leadership team with unmatched expertise across privacy, digital governance and compliance technology, including Elliot Bell (former Facebook), Magid Souhami (former P&G), and Jamie Barnard (former Unilever). For more information and to view Compliant’s Annual Publisher Audits, visit About Peer39 Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry’s leading brands, agencies, and publishers trust Peer39’s AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people’s time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it’s as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context. Contact Details Kite Hill PR for Compliant +1 724-787-1565

September 26, 2023 09:30 AM Eastern Daylight Time

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VPN Trust Initiative: VPN Trust Seal Accreditation Program Launch

VPN Trust Initiative

The Internet Infrastructure Coalition (i2Coalition) launched the VPN Trust Initiative (VTI) in 2020 to establish a baseline for how virtual private network (VPN) providers should operate. The goal is to help avoid oversights, misunderstandings, or vague legislation that could invite abuses of power and short-sighted legislation of helpful technology. As a result of collaborative efforts, the VTI Principles serve as a comprehensive set of best practices for VPN providers that bolster consumer confidence and provider accountability, promoting wider VPN adoption and access to the technology’s benefits. Today VTI is announcing the launch of the VPN Trust Seal accreditation program, which provides a clear public indicator that a participating VPN provider follows established best practices for delivering service in the following five areas: Security: VPNs will use the necessary security measures, including strong encryption and authentication protocols, to appropriately address the risks. Advertising Practices: Given the complexity and different use cases for VPNs, claims must not mislead. Privacy: VPNs should keep as little data as they deem necessary to provide the service and only produce data to law enforcement when legally required. Disclosure and Transparency: To foster trust, member companies must take steps toward informing users and the public about their actions and procedures. Social Responsibility: VPN providers will promote VPN technology to support access to the global Internet and freedom of expression. Principles guiding VPN Trust Seal accreditation are informed by input from businesses, legislators, free speech advocates, and other outside experts to protect the privacy and security of VPN users; offer practical policy guidelines for VPN providers; and ensure policymakers, regulators, and the wider market have access to clear criteria for evaluating these technologies. The inaugural group of VPN providers that have earned accreditation includes Certida, FastVPN, IvacyVPN, NordVPN, PureVPN, Surfshark,, IPVanish, StrongVPN, eVenture Ltd, and ExpressVPN. “Now when VPN customers try to determine which providers align with their ethics, they can look for the VPN Trust Seal and gain some assurances about the commitments behind the products they are looking to purchase,” said Christian Dawson, Co-Founder & Executive Director, i2Coalition. For more detailed information on each of these principles and how to get the VPN Trust Seal, please visit the VTI website. About i2Coalition’s VPN Trust Initiative i2Coalition’s VPN Trust Initiative (VTI) is an industry-led consortium that promotes consumer safety and privacy online by increasing understanding of VPNs and strengthening business practices in an industry that already protects millions of Internet users. The VTI leverages first-hand knowledge to advocate, create, vet, and validate guidelines that strengthen trust and transparency and mitigate risk for users. To learn more about the VTI, please visit About the i2Coalition The Internet Infrastructure Coalition (“i2Coalition”) ensures that those who build the infrastructure of the Internet have a voice in public policy. We are a leading voice for web hosting companies, data centers, domain registrars and registries, cloud infrastructure providers, managed services providers, and related tech. We protect innovation and the continued growth of the Internet’s infrastructure which is essential to the global economy. Our coalition launched at a significant time in our industry’s history. The genesis of the organization began in 2011 when many of the i2Coalition founding and charter members joined forces during the successful effort to prevent SOPA and PIPA from becoming United States law. After mobilizing to ensure the Internet’s free flow of information and commerce, we realized the ongoing need for an industry voice, founding formally in 2012. To learn more about the i2Coalition and explore membership, please visit Contact Details Aaron Alberico +1 202-744-0786 Company Website

September 26, 2023 09:30 AM Eastern Daylight Time

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The Channel Company Announces CEO Transition

The Channel Company

The Channel Company (“TCC”), a global provider of news, insights, strategy, events and marketing services for the technology industry, today announced that Blaine Raddon has decided to retire and will be stepping down as CEO, following a successful three‐year tenure. Robert Gray, an Operating Partner at EagleTree and member of TCC’s Board of Directors, will step in on an interim basis while the Company launches a search to identify a successor. Mr. Gray has extensive experience in management, operations and finance including as a former executive at PRNewswire and UBM Plc. "I am honored to lead TCC through this transitional period," said Mr. Gray. "I look forward to working with the TCC management team and colleagues to continue delivering outstanding customer solutions across the global IT channel." Under Mr. Raddon’s leadership, TCC completed four acquisitions, expanded its product and service offerings, and broadened its international footprint. "I am proud of what we have accomplished together at TCC," said Mr. Raddon. "We have built a strong team and a diverse, global business. I am confident that TCC is well‐positioned for continued growth and success in the future. " About The Channel Company: Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 40 years. From CRN, the #1 source of technology news, insights, and analysis for the IT channel, to industry‐leading events that connect clients to customers, to powerful research, consulting and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of outcome‐driven services focused on addressing the channel’s unique needs worldwide. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City‐based private equity firm. About EagleTree Capital: EagleTree Capital is a leading New York‐based middle‐market private equity firm, with over $5.6 billion of assets under management, that has completed over 40 private equity investments and over 95 add‐on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit or find EagleTree on LinkedIn. Contact Details The Channel Company Corporate Communications +1 508-531-9172 Company Website

September 25, 2023 11:31 AM Eastern Daylight Time

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A Very Important Change Is Coming for Airplane Bathrooms


A video accompanying this announcement is available at: The Department of Transportation (DOT) is making larger single-aisle airplanes more accessible by requiring accessible lavatories for people with disabilities. While this rule will be implemented over the coming years, it is a monumental achievement for the disability civil rights movement. Under previous standards, people who use wheelchairs have no way to access the restroom on single-aisle aircraft. They are forced them to dehydrate themselves, or even soil themselves, before flights – causing major bodily harm! Over the past 75 years, Paralyzed Veterans of America (PVA) has led the fight for accessibility — and air travel is no different. PVA helped pass the landmark legislation to first make air travel accessible over 35 years ago, and they played an integral role in securing accessible airplane lavatories. They continue to advocate for additional reforms that will ensure a safe, dignified air travel experience for people with disabilities. So, what does this new rule mean for the future of accessible air travel? And what else is needed to make the air travel experience fully accessible for people with disabilities? Now is an opportunity for your audience to learn more about the new rule and the ways Paralyzed Veterans of America (PVA) has helped secure this monumental achievement, and how they continue to advocate for other meaningful reforms related to the upcoming renewal of the Federal Aviation Administration. A nationwide media tour was conducted featuring Chief Policy Officer at Paralyzed Veterans of America, Heather Ansley discussing the new lavatory rule and additional reforms that must be made to make air travel fully accessible through the reauthorization of the FAA. Additional topics that were discussed included: What the new Department of Transportation rules will do. What this means for the disability community. Why this DOT rule was desperately needed. The reasons why air travel is so far behind basic standards. What else needs to be done to ensure air travel is accessible. PVA remains on the forefront of the disability civil rights movement – fighting for stronger ADA enforcement, expanding support for home-based care, and more. To join PVA’s fight for greater enforcement of the ADA, visit, or for air travel, visit About Paralyzed Veterans of America Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis. As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at Contact Details YourUpdateTV +1 212-736-2727

September 25, 2023 10:40 AM Eastern Daylight Time

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News Direct Founder & CEO, Gregg Castano, Explains Why His Company Has Embraced “Multiplicity”

News Direct

For decades, the concept of "sticking to your knitting" has been the de facto rationale for certain risk-o-phobic executives to avoid taking any unnecessary chances with their businesses. Throughout the history of commerce, countless companies have adopted the strategy of "focusing on what we do best" rather than picking a well-thought-out limb or two to crawl out on. While this may have averted failure in many cases, it's reasonable to argue that it has also often prevented greater success. Contrary to what many believe, success is not the absence of failure but, quite frequently, the residue of learning from it. This is not to suggest that corporate leaders should go off half-cocked pursuing every idea that crosses their desks (or minds). Instead, they should carefully consider seizing the moment as appropriate opportunities present themselves, as opposed to reflexively shielding their companies from potential downside each time uncomfortable or counterintuitive propositions arise. For this to work, it is necessary to remain within what my former employer, Warren Buffett calls your "circle of competence". Simply put, one's circle of competence consists of the subject areas which match that person's skills and expertise. This could, in fact, cover quite a large swath of territory, but the key to staying within it is to know its boundaries. Rather than viewing these boundaries as limitations, however, senior executives should view them as growth opportunities that can be activated by venturing a bit further away from the core business (aka the comfort zone) - yet not too far afield to where they find themselves in unfamiliar terrain. In other words, look for complementary and adjacent business niches to exploit that align with your experience and expertise. This will expand the scope and resilience of your business without exposing your company to disproportionate risk. In the case of News Direct, my founding objective was to shake up the sleepy and complacent newswire space using the most current technology. Our depth of knowledge and expertise in this arena (part of our circle of competence) allowed us to radically redesign the entire business model into one that our experience told us would eliminate the many known pain points and thereby resonate with customers. It has worked well beyond even our own ambitious expectations. But that success, for us, wasn't the end of the process, but just the beginning. Rather than backslapping ourselves for a job well done, we began deploying the very technology that enabled us to leapfrog the newswire status quo to create, and uncover, a variety of adjacent and complementary directions into which our platform could expand. This is how we embraced the concept of "Multiplicity". Multiplicity is defined by the Merriam Webster dictionary as the "quality or state of being multiple or various". That definition perfectly describes the News Direct raison d'etre. Since our launch in mid-2020, our platform has spun off numerous extensions of the core newswire business that enable our customers to perform multiple communications tasks that augment, expand and increase their messaging strategy options. To date, in addition to the newswire, we also offer clients' opportunities to post sponsored content on our Idea Marketplace, get interviewed on our podcast, News Directly, over the News Direct Podcast Channel or appear in a segment of our streaming TV program, News Direct Insights, from the floor of the NYSE, produced in partnership with Fintech.TV. An agile technology stack, cloud-based and custom-written, has allowed us to quickly incorporate a variety of meaningful service offerings into our product mix without leaving our circle of competence or straying from relevance to our client base. The result is a single platform, multichannel solution that provides multiple points of entry into client relationships, expands our target audience and diversifies our revenue streams. All of which contribute to the health and sustainability of our business. That's what Multiplicity can do. Contact Details News Direct Media at News Direct Company Website

September 25, 2023 09:48 AM Eastern Daylight Time

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BuyMediaInc Making Brands Viral WorldWide

Buy Media Inc.

More and more businesses are now relying on BuyMediaInc to get featured on multiple tier 1 and tier 2 newspapers. Founded by a group of experienced editors and marketing experts, this digital marketing solutions provider creates opportunities for brands to receive global coverage and go viral for a significant period of time. The company has a great track record of getting its clients published on Forbes, Bloomberg, The New York Times, WSJ, Mashable, Entrepreneur, USA Today, The Washington Post, New York Post, and many others. BuyMediaInc thrives to deliver business impact through marketing and PR, with its unique combination of industry experience, urgency, intellectual curiosity, and precision. In addition to publishing news stories on globally acclaimed news sites, the company also provides writing support to enhance the brand exposure of its clients. With years of industry experience, the BuyMediaInc team understands that each marketing channel has its own unique advantages, and work best when they are strategically combined with other channels. This is why they provide clients with full-service strategies that utilize a comprehensive mix of digital channels to enhance visibility, boost conversions, and drive revenue. “In the past few years we helped hundreds of small/mid size and new companies to get featured on Global newspapers as well as getting viral across social pages,” said Alex Fischer, Head of Partnerships from Buy Media Inc. More about the company and its services can be found at BuymediaInc is a digital marketing service provider dedicated to generating revenue for businesses. The company was founded by a team of editors and marketing experts to help brands get global coverage and go viral. Contact Details Alex Fischer

September 24, 2023 01:35 AM Eastern Daylight Time

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Symbiome, the leading microbiome-nourishing skincare company, is now available for sale on Dermstore and SkinStore, The Hut Group's digital beauty retailers. Symbiome continues to scale its offerings from its direct-to-consumer platform, through online retailers and brick-and-mortar channels. Symbiome’s proprietary PostBiomic fermentation process takes place in Brazil, where the plants are fermented with microbes that are derived from the plant’s microbiome and native biome. The plants and their microbes co-evolved together over millions of years, allowing Symbiome’s PostBiomic fermentation process to optimize and unlock the maximum benefit and potency from these ancient biological relationships. The fermentation typically takes weeks but can take longer, depending on the product. The resulting products contain a complex and dense variety of bioactive molecules with optimal bioavailability, each intentionally crafted to nurture the microbiome the way nature intended. Symbiome’s Chief Operating Officer, said of the partnership: “[w]e couldn’t be more excited to launch on Dermstore and SkinStore. They are the premiere global spots to shop for prestige and scientifically efficacious skincare.” About Dermstore Founded in 1999, has been considered the “Skincare Authority” by offering the highest quality products, straight-from-the-experts information, and fostering a passionate community dedicated to learning and exchanging information about healthy skin. About SkinStore Founded in 1997, SkinStore is the destination for beauty discovery: our unmatched range of premium beauty—from the best in proven, quality skin care to the most sought-after ​make-up and hair care brands—SkinStore is the go-to online retailer for the ultimate beauty routine. With over 350 of the world’s top brands, SkinStore invites its customers to explore beauty’s most innovative products across categories and trending ingredients. About Symbiome Symbiome is a San Francisco-based microbiome biotechnology company focusing on health and wellness. They are the developers of the Symbiome ® brand of BioIntact ® fermented skincare products that nourish and protect the skin and its microbiome, restoring what our skin has lost in the modern world. Symbiome has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference for the microbiome and transforming our understanding of the healthy human microbiome. Symbiome scientists have translated this groundbreaking research into a line of unique, proprietary skincare products formulated with naturally fermented, Amazonian botanicals. The brand's skincare lineup includes ten clean, organic, sustainable, and traceable products — each with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn and Facebook. Contact Details Ali Taekman Company Website

September 22, 2023 12:00 PM Eastern Daylight Time

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MultiversX Rivals the World’s Largest Hackathon Prize Fund of $1M to Expand the Blockchain Ecosystem at xDay 2023

STORM Partners

Sep 22nd, 2023 - MultiversX has announced the launch of its global development event, the xDay Hackathon, to further expand the Web3 ecosystem for new and emerging projects. Organized alongside Encode and Dora Hacks, the event is powered by its esteemed partners, including Google Cloud, Tencent Cloud and Deutsche Telekom, offering prizes and funding of up to $1M. MultiversX is offering one of the largest hackathon prize funds in history. Beyond cash and seed funding rewards, the grand prize offers the winning project an exclusive spot on the xLaunchpad platform. This grants them access to an incubation platform that provides emerging projects with assistance in multiple areas including: funding, legal & compliance, marketing and developer support amongst other services, while also giving access to a community of over 100,000 users. The xDay Hackathon has already garnered impressive interest, with over 500 participants registered. The event has been designed to offer invaluable learning opportunities, including 19 workshops and 4 AMA sessions. Developers can build tools, scripts or smart contracts in languages like Rust, C/C++, Python, and TypeScript, making the xDay Hackathon a global call for coders of all skill levels. " The xDay Hackathon is the very best time to build. Builders, tools, prizes, funding. Everything is ready for the global builder community. Time for builders to explore new ways of utilizing the unique capabilities of the MultiversX network. " says Beniamin Mincu, CEO of MultiversX. Registrations for the xDay Hackathon are still open at until October 16th. The event spans across six tracks: AI, DeFi, Payments, Infrastructure & Dev Tooling, Mobile Apps, Gaming & Metaverse, running from September 21st to October 20th. While the event is hosted online, the grand finale will be held at the xDay conference, in Bucharest, Romania, with optional in-person attendance. The MultiversX ecosystem has rapidly grown to become a leading force in the blockchain space, boasting an impressive 2.3 million wallets, over 345 million processed transactions, and a thriving community of builders with 2,500+ tokens, 6,500+ applications and over 2 million NFTs created. About MultiversX MultiversX is a highly scalable, secure and decentralized blockchain network created to enable radically new applications, for users, businesses, society, and the new metaverse frontier. About Encode Encode Club is a leading web3 education community. Its mission is to help ambitious, talented people achieve personal and professional goals together in web3. Encode does this through organising high-quality programmes including hackathons, coding bootcamps, educational workshops, and accelerators in partnership with the leading blockchain protocols. Once participating in the programming, they help people get hired through the dedicated recruitment arm or receive investment through the investment fund. About DoraHacks DoraHacks is a global hackathon organizer and one of the world's most active developer incentive platforms. It creates a global hacker movement in blockchain, quantum computing and space tech, and provides a wide range of toolkits to help developers around the world team up and fund their ideas and BUIDLs via hackathons, bounties, grants and more. Distributed by STORM Partners. Contact Adrian Bono for interviews and quotes - or telegram @STORMPartners Contact Details Media Contact: Dan Voicu, Head of Communications

September 22, 2023 10:49 AM Eastern Daylight Time

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News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 Company Website

September 22, 2023 06:00 AM Eastern Daylight Time

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