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Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

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ForeverLawn’s Black and Green Grass Machine Returns with Sam Hunt Racing at Texas Motor Speedway

ForeverLawn

ForeverLawn, Inc. ® is continuing their sponsorship of Jeffrey Earnhardt and the “Black and Green Grass Machine” at the SRS Distribution 250 in the NASCAR Xfinity Series, Saturday, May 21, 2022. This race, the fifth in ForeverLawn’s multi-race deal with Earnhardt and Sam Hunt Racing (SHR), will be streamed live from Texas Motor Speedway in Fort Worth, TX, at 1:30 PM ET on FS1. “ForeverLawn is thrilled to have Jeffrey Earnhardt back in the SHR No. 26 this weekend in Texas,” says Derek Taylor, head of ForeverLawn-NASCAR relations. “Our past performances show we can compete at the highest level, and we are confident in the team and equipment Sam Hunt Racing brings to the track. We’re excited to join our Texas dealers in cheering on the Black and Green Grass Machine and anticipate an amazing race day.” Earnhardt will pilot the No. 26 ForeverLawn Toyota GR Supra with a revamped version of the 2022 Black and Green Grass Machine paint scheme. Continuing their ongoing sponsorship participation alongside ForeverLawn are the Accredited Petroleum Association, Precision Products, STR, and LifeGR. “I’m really excited to get back into the ForeverLawn Black and Green Grass Machine with Sam Hunt Racing,” says Jeffrey Earnhardt. “I think our performance at Talladega and SHR’s showing at Darlington makes Texas a great opportunity to go out there and compete for a win. The team is pumped and we’re all ready to get rolling!” Viewers can follow Earnhardt and the ForeverLawn car by watching on FS1 or on Instagram, Twitter, and Facebook using #blackandgreengrassmachine. About ForeverLawn ForeverLawn ® improves spaces and communities through innovative synthetic grass solutions. The premium choice for synthetic surfacing, each product is engineered to solve unique consumer needs and desires while maintaining superior standards and natural aesthetics. Want to be a part of something bigger? Learn how you can be a person of impact through business ownership opportunities with ForeverLawn. For more information, call 866.992.7876, or visit foreverlawn.com. Contact Details ForeverLawn, Inc. Julia Kontur +1 330-499-8873 julia@foreverlawn.com Company Website https://www.foreverlawn.com/

May 18, 2022 12:47 PM Eastern Daylight Time

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Ready to Plan Your Summer Travel? Here Is What You Need to Know When Booking Your Stays

YourUpdateTV

With the unofficial start of summer now just weeks away, you might be wondering what are the new summer travel trends and destinations to take into account? And how can one plan ahead and make sure that their summer trip is stress-free? Recently, Senior Communications Lead for North America for Airbnb, Liz DeBold Fusco conducted a satellite media tour to share travel tips and talk about the Airbnb 2022 Summer Release. A video accompanying this announcement is available at: https://youtu.be/Dy1egHtkpdI The Airbnb 2022 Summer Release represents the biggest change to Airbnb in a decade. It includes: Airbnb Categories - A new way to search that makes it easy to discover millions of homes you never knew existed. Split Stays - An innovative feature that provides more options for longer stays by splitting your trip between two homes. AirCover for guests - The most comprehensive protection in travel, included for free with every stay. Airbnb Categories Millions of people are now more flexible about where they live and work. But travel search has been the same for 25 years — you enter a location and dates into a search box. Most of us can only think of a few dozen cities to type into the search box, but there are Airbnbs in 100,000 towns and cities around the world. That’s why Airbnb is introducing a new way to search designed around Airbnb Categories, making it easy to discover millions of unique homes you never knew existed. When you open Airbnb, you’re presented with 56 categories that organize homes based on their style, location, or proximity to a travel activity. When you search for a destination, your search results are also organized by categories that are relevant to that destination. As you view different categories, the map intelligently zooms to show you where the homes are located. To create Airbnb Categories, Airbnb evaluates millions of homes using machine learning to analyze titles, written descriptions, photo captions, structured data from Hosts, and reviews from guests. Members of Airbnb's curation team review listings and hand-pick featured photos — so if a listing is in the Amazing Pools Category, the first photo shows a pool. Then, each category goes through a final check to help ensure consistency and photo quality. The 56 Airbnb Categories include more than 4 million unique homes that are made possible by our Hosts all around the world. Airbnb Categories organize homes by what makes them unique, which helps people discover places they wouldn't have otherwise found. This can help alleviate over-tourism by redistributing travel to new locations beyond the same popular destinations. Split Stays In the last three months, nearly half of nights booked on Airbnb were for trips of a week or more. That's why Aibnb created Split Stays, an innovative feature that splits your trip between two homes. With Split Stays, you will typically see around 40% more listings when searching for longer stays. When searching a specific destination, Split Stays automatically appear in your search results. They also appear within 14 categories — including Camping, National Parks, Skiing, and Surfing — to inspire you to stay in two destinations as part of a longer trip. For example, when browsing the National Parks Category, Split Stays might suggest a pair of homes near Zion National Park and Grand Canyon. When viewing Split Stays on a map, an animated line visually connects the two homes to show you the distance between them and the sequence of the stays. Once you select a Split Stay, you’re guided through an easy-to-use interface to book each stay, one home at a time. AirCover for Guests This summer, millions of people will travel for the first time since the start of the pandemic. That's why Airbnb created AirCover, the most comprehensive protection in travel. AirCover is always included and always free, and it represents the biggest upgrade to Airbnb customer service in a decade. With AirCover, you're covered by four protections every time you stay on Airbnb: Booking Protection Guarantee - In the unlikely event a Host needs to cancel your booking within 30 days of check-in, Airbnb will find you a similar or better home, or they’ll refund you. Check-In Guarantee - If you can’t check into your home and the Host cannot resolve the issue, Airbnb will find you a similar or better home for the length of your original stay, or they’ll refund you. Get-What-You-Booked Guarantee - If at any time during your stay you find your listing isn't as advertised — for example, the refrigerator stops working and your Host can’t easily fix it, or there are fewer bedrooms than listed — you'll have three days to report it and Airbnb will find you a similar or better home, or they’ll refund you. 24-hour Safety Line - If you ever feel unsafe, you’ll get priority access to specially-trained safety agents, day or night. AirCover has been designed directly into the Airbnb app and website, making it easy for you to contact an agent and resolve issues quickly. Airbnb created a team of specially trained agents for last-minute rebooking assistance. The platform also significantly expanded their 24-hour safety line to cover 16 languages. To find out more about the Airbnb 2022 Summer Release, go to airbnb.com. About Liz DeBold Fusco Liz DeBold Fusco is a Senior Communications Lead for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for the Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 18, 2022 11:00 AM Eastern Daylight Time

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viBe Theater Experience Walks the Talk and Promotes from Within

viBe Theater Experience

Contact Details Cheryl Overton +1 917-373-3514 cheryl@cheryloverton.com Company Website https://www.vibetheater.org

May 18, 2022 09:00 AM Eastern Daylight Time

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Guide to a Lush Lawn and Bountiful Garden

YourUpdateTV

Lawn and garden season is here, and despite the late start to spring, now is the perfect time to plant and seed for the coming months. Recently, Turf Scientist at Scotts, Phil Dwyer, and Horticulturist at Miracle-Gro, Amy Enfield, participated in a nationwide satellite media tour to discuss their top tips for getting your lawn and garden ready this spring. A video accompanying this announcement is available at: https://youtu.be/m0X3d6p3WzU When it comes to lawn care, the key thing is not to wait too long. In most parts of the country, spring has gotten off to a chilly start, but it’s important to not squander these prep weeks. The first thing to do is ask yourself whether you want to grow new grass - whether that is a large area or simply to cover some bare spots in your lawn – or are you simply looking to prevent weeds and have a thicker, healthier lawn overall. That question will help you narrow down what products you should be looking at. There are also several combo products like Scotts Triple Action and Scotts Rapid Grass that can address multiple lawn care needs in one bag. Always remember, lawns love nutrition and need to be fed. Another tip is for people to know the type of grass they have in their yard and a general sense for the condition of the soil. Many products are unique to specific grass types, and you may benefit from a product that enhances the condition of your soil. Finally, if you are planting new grass seed, don’t forget to water daily - it’s the number one mistake homeowners make when growing new grass. As for gardening, it may seem intimidating at first, but with the right products and a little bit of planning, getting beautiful results in your garden is really very simple. In the spring, the first thing to do is walk your garden and flower beds to plot out any new plants and flowers you’d like to add. Take note of how much sunlight touches the different areas you want to plant as sun exposure will really help narrow down your plant selection. Before planting, make sure the quality of the soil is good - whether in an inground flower bed, container, or raised bed. Miracle-Gro has a line of different soils specifically designed for each of these growing environments. And once you’ve planted your garden, don’t forget to feed your plants. As plants grow, they deplete the nutrients in the soil, but Miracle-Gro’s extensive line of plant food will help replenish those nutrients and keep your plants healthy all summer long. You can find more information on scotts.com and miraclegro.com. Right now, there is also a limited time promotion running on both websites for 30% off orders over $50, so head over and check it out. About Phil Dwyer: PhD Scotts R&D Lawns Research Principal works to develop new products and ways to help educate homeowners on how to succeed at caring for their lawns. Primary focus at Scotts is on lawn nutrition, disease management, new lawn establishment, water conservation and environmental research. A Graduate from MSU in Turfgrass Management with an MS and PhD in Turfgrass Pathology. About Amy Enfield: PhD Amy has over 25 years of experience in the Lawn & Garden industry. She has a BS and MS in Horticulture from Michigan State University and PhD in Plant & Environmental Sciences from Clemson University. She is responsible for driving live goods research for direct to consumer businesses and specializes in houseplants and succulents Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 17, 2022 03:30 PM Eastern Daylight Time

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BBQ Lovers, Start Your Appetites! Everett and Jones Opening at Graton Resort & Casino

Graton Resort & Casino

Sonoma County’s Graton Resort & Casino announced today that it will open an Everett and Jones Barbeque restaurant in the summer of 2022. It will be the newest addition to the Everett and Jones Barbeque family of restaurants. “Everett and Jones will be a great addition to our diverse family of restaurants,” said Mario Maesano, vice president of marketing of Graton Resort & Casino, the 200-room, 65-acre resort with a full-service gaming experience. “Everett and Jones has long been recognized as one of the top barbecue restaurants in the Bay Area. We are thrilled to welcome them to Graton Resort and Casino.” Renowned for its signature homemade beef links and pork ribs, Everett and Jones started in Oakland with their first location opening at 92nd Avenue. In 1974, Everett and Jones opened a second restaurant on the corner of University and San Pablo Avenues in Berkeley, and a third opened in 1975. Popular dishes include chicken, pork ribs, beef links, beef brisket with side dishes, mac & cheese, BBQ beans, potato salad and green beans. Founder’s story Dorothy Everett started Everett and Jones in Oakland in 1973 with her eight daughters, son and son-in-law, Jones. Dorothy realized if she wanted to get authentic barbeque sauce in the Bay Area, she would need to make it herself. Dorothy and her husband, Cleveland, moved from Alabama to California in 1952 looking for a better life. When Cleveland and Dorothy separated eight years later, Dorothy took care of the children and worked part-time tending a smoke pit at Jenkin’s Bar-B-Que on the famous 7 th Street in West Oakland. She later left Jenkins and became the manager for Flint’s Barbeque. Dorothy borrowed money from her best friend Cora and Harry Mock, of Fair Deal Market to start her own barbecue restaurant, and the first location of Everett and Jones opened. Dorothy named the restaurant after the maiden names of her children. Guide to the Good Life named Everett and Jones one of the top five of the 2022 Best Barbecue Restaurants in San Francisco/Bay Area. Everett and Jones’ “Super Q Barbeque Sauce” is a staple at all three restaurants and available wherever barbecue sauces are sold. About Graton Resort & Casino Located in Sonoma County, Graton Resort & Casino has a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, Graton Resort & Casino features table games, the latest slot machines, upscale and casual dining, plus entertainment options for visitors and locals alike. For more information, please visit www.gratonresortcasino.com. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://www.gratonresortcasino.com/

May 17, 2022 08:30 AM Pacific Daylight Time

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Intus Care Announces Technical Assistance and Consulting Services to Support PACE Programs in Achieving Better Participant and Organizational Outcomes

Intus Care

Intus Care, developer of an innovative predictive analytics platform designed for geriatric health, announced today they now offer Technical Assistance and Consulting (TAC) services. These services are aimed at helping PACE programs achieve growth, streamline operations, improve clinical outcomes, reduce unnecessary service utilization costs, and other functional strategies. Intus Care’s team of leading PACE experts will take a hands-on approach alongside PACE programs’ leadership teams and staff to execute and complete project work plans. Intus Care augments improvement projects with organizational data to assist in identifying valid issues and opportunities within a PACE program. “Everyone at Intus Care is personally invested in PACE’s mission of providing quality care to dual Medicare/Medicaid and special needs participants, and we share a vision with PACE to improve clinical outcomes through data and to grow their unique model of care across the country,” said Robbie Felton, chief executive officer, Intus Care. “We are proud to have cultivated a topnotch team comprised of PACE experts that will work hand-in-hand with our PACE partners to help them develop, optimize, and grow their programs.” PACE North in Traverse City, Michigan, has been one of the first programs to utilize Intus Care’s TAC services. Intus Care’s Chief Strategy Officer, Laura Ferrara, has worked closely with PACE North’s leadership team in preparation for their next CMS audit to facilitate new committees, manage interdisciplinary teams, and leverage data to identify the root causes of high utilization events and mitigate proactively. PACE North assisted five (5) participants who were experiencing recurrent falls to decrease falls by 81% between March and April of 2022 based on updated processes. ( See case study ). “By working with Intus Care, we’ve been able to translate data into actions in order to be more proactive when it comes to protecting at-risk participants,” said Michelle Reardon, quality assurance director, PACE North. “Intus Care’s team have provided us a practical, rather than theoretical, roadmap to success which is highly effective towards achieving better health outcomes for our participants.” Intus Care’s TAC services include (but are not limited to): CMS Audit Preparation, Mock Audit Proposals, and Remediation Quality, Compliance, and Utilization Management Program Development Operational Management and Growth The rollout of TAC services will help PACE programs across the country address organizational issues and implement strategies to incorporate the use of patient data into daily operations. Its technology is currently part of PACE plans in seven (7) states and it has recently entered a Letter of Understanding with the National Pace Association to pursue a strategic partnership. Contact us today to discuss what Intus Care can do for your PACE organization. About Intus Care Intus Care synthesizes data to improve care and reduce hospitalizations for some of the most socially vulnerable and clinically complex patients in today’s healthcare system – senior citizens. The company has created a unique data-driven predictive analytics platform designed for organizations such as PACE programs, nursing homes, long-term care facilities, and home care agencies. It easily integrates with existing electronic health records, claims, and financial software to automatically extract and analyze data. By highlighting participant risk and care-focused information, the Intus Care software empowers clinicians, nurses, and other care providers by informing decisions that improve outcomes. Learn more at http://www.intuscare.com/. Contact Details SVM Public Relations Jordan Bouclin and Erika Harris +1 401-490-9700 intuscare@svmpr.com Company Website https://www.intuscare.com/

May 17, 2022 10:00 AM Eastern Daylight Time

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viBe Theater Experience Names New Co-Executive Directors Beryl Briane Ford and Michelan Le’Monier

viBe Theater Experience

viBe Theater Experience’s Board of Directors is pleased to announce the appointment of Beryl Briane Ford and Michelan Le’Monier as the organization’s new Executive Co-Directors. The organization has been under their interim leadership in this capacity since November 2021, and viBe’s Board unanimously approved their permanent appointments in March 2022. Ford and Le’Monier are well suited to lead viBe in its next chapter, having lived, institutional experience and demonstrated success in growing the organization’s operations, budget and programming. They are poised to shape, manage and inspire viBe's advancement as collaborators and in partnership with its talented staff and deeply committed Board of Directors and Junior Board. “I’m very ecstatic to be co-leading this organization with Beryl Briane! Ever since my participation in the viBeApprentices program in 2017, I knew that I wanted to contribute something to this community of artists and being in this position really brings my experiences as a participant and as a staff member full circle. As Co-Executive Director, my vision is for abundance to be a lifestyle, not a privilege for Black girls, young women, and femmes through art and wellness. viBe has grown immensely over the past few years and it’s my goal to continue to guide that growth with the support of our Board and Staff."- Michelan Le’Monier “I firmly believe that investing in the leadership of Black girls, young women, and gender expansive youth is one of many critical pathways to liberation. I am eager to build and sustain these pathways in my new role as Co-Executive Director. I came to viBe in October 2020 from The Museum of Modern Art with a desire to support viBe’s larger mission of creating safer spaces for youth to make art that’s deeply rooted in their lived experiences. It’s an honor to be amplifying their work alongside Michelan, viBe’s Staff & Board. I am thrilled to be co-leading an organization that’s responsible for nurturing the artistic & professional praxis of emerging artists, administrators, and educators. I look forward to continuing this legacy.”- Beryl Briane This shared leadership model is a living manifestation of viBe’s ethos of investing in and activating leadership opportunities for young people. So much of viBe’s work uniquely positions the organization in the larger nonprofit sector, cultivating pathways for program participants to become arts practitioners in the field, and leaders in their own right. In fact, the co-executive leadership model is not new to viBe – the organization was co-founded and led by Dana Edell and Chandra Thomas when they were both under the age of 25. Ford and Le’Monier look forward to continuing the organization’s nearly 20 year commitment to centering the voices of young Black women. Both Ford and LeMonier have tenured histories as leaders within viBe Theater Experience, having been trained and mentored by former Executive Director, Toya Lillard, as Development Associate and Operations Director respectively. “As Board Chair, I couldn’t be more proud of viBe’s growth and impact — and our new co-leaders are proof positive that our way WORKS! Inclusive and dynamic programming, an unwavering purpose, implicit trust in Black women, centering lived experiences and cultivating leaders from within is what we practice and preach.” Cheryl Overton Ford and LeMonier are committed to continuing viBe’s impact within the theater community both locally in NYC and nationally, bringing greater visibility and supporting more young people who seek to share their artistic genius with the world around them. They’re committed to deepening the organization’s advocacy work in its core areas of focus: racial equity, gender & healing justice, youth and women’s empowerment, and financial equity. Together, they will strive to ensure that viBe’s at the forefront of these issues through key partnerships with individuals, community and impact-oriented organizations, and mission-aligned corporations. With a clear vision for the present and a larger vision for viBe’s future, their appointment will preserve viBe’s historical impact while also leading the organization into a new era of growth. Their appointment demonstrates a deep commitment to centering Black women’s leadership in the arts. As an organization, viBe is dedicated to building pathways for the professional and artistic advancement of Black women. This appointment not only exemplifies this investment, it‘s also a clarion call to the larger community to consider and build up the systems and structures that will ensure the success and advancement of Black women in the arts. viBe Theater Experience produces original theater, music and media written and performed by NYC teens, young women and nonbinary youth of color about their lived experiences. For more information, visit www.vibetheater.org For downloadable high-resolution images, visit vibetheater.org/press-room Contact Details viBe Theater Experience Cheryl Overton, Board Chair +1 917-373-3514 cheryl@cheryloverton.com viBe Theater Experience viBe Marketing & Communications Team us@vibetheater.org Company Website https://www.vibetheater.org

May 17, 2022 08:00 AM Eastern Daylight Time

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Combatting Planned Obsolescence Trendevice Opens New Stores Across Italy

TrenDevice

TrenDevice, a company that sells refurbished phones, tablets, and other devices in retail stores and online, is opening its 3rd store in Rome this month. The company has seen a 147% growth in revenue in Q1 of 2022, and plans to have 6 stores in Italy by the end of the year. www.trendevice.com In a market where planned obsolescence is the norm, TrenDevice offers a unique sustainable solution. TrenDevice is one of the fastest-growing device refurbishment companies, with a mission to extend the life cycle of high-end hi-tech devices by bridging the gap between manufacturers and consumers. In addition to offering devices to consumers in stores and online, TrenDevice has also recently launched a device rental program for individuals, freelancers, and companies starting at 9,90€ per month. TrenDevice is revolutionizing the device market, offering an alternative to the practices of tech giants like Apple. While these companies base their business on creating new products every year and restricting access to key parts, TrenDevice is working to create a circular economy that puts sustainability at the center of the device market. Their business is seeing results, with more than 100.000 devices sold and over 2.400 tons of CO2 saved. TrenDevice takes care of the whole product lifecycle, providing in-house refurbishment operations done by the company’s specially-trained technicians. They also manage buyback, product testing, stock management, sales support, and all other aspects of the process through their proprietary ERP and CRM solution. TrenDevice was founded by ecommerce veterans Alessandro Palmisano and Antonio Capaldo. The idea for the company was born during a trip to Silicon Valley in 2013, and within the year, revenues were already at 100.000€. In addition to opening additional stores in Italy, they plan to launch e-commerce operations in Belgium in 2022. Contact Details Spriano Communication & Partners, Press Office Fiorella Girardo +39 348 857 7766 fgirardo@sprianocommunication.com

May 17, 2022 08:00 AM Eastern Daylight Time

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