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Multnomah County Partners with Comcast to Announce $4 Million in Grant Packages to Local Small Businesses

Comcast Washington

Today, Comcast announced it will award grant packages to 100 small businesses in Multnomah County including those owned by women, people of color, and individuals committed to uplifting their local communities. Expanding on the foundational work by Multnomah County to provide relief funds to small businesses impacted by the COVID-19 pandemic, Comcast will award grant packages valued at $40,000 to 100 small business owners. The grant package will include business consultation services, educational resources, a monetary grant, creative production, a media schedule, and a technology makeover. From June 1-30, eligible small businesses in Multnomah County can apply for the Comcast RISE program at www.ComcastRISE.com. Winners will be notified in August. Local small businesses seeking more information about the Comcast RISE grants, may learn more about the fund, eligibility requirements, and how to apply by watching this video. Multnomah County is one of five metropolitan areas selected to award the grant package to 100 local businesses, including Baltimore, Detroit, Memphis, and Philadelphia. These recipients join the 13,000 entrepreneurs nationwide who have been selected as Comcast RISE awardees since the program launch in late 2020. “Among the many things we all love about the Portland Metro area is our vibrant small businesses and Comcast is committed to supporting them,” said Marion Haynes, vice president of external affairs, Comcast Pacific Northwest Region. “Unprecedented challenges are facing these small businesses, especially those owned by women and people of color, which are at greater risk in today’s uncertain economy with inflation and rising costs. That is why we encourage small business owners to apply for the Comcast RISE program. The grant may cover any need to help your business survive and thrive.” “Beyond the many things that make Portland so special is our small business community,” said Andrew Hoan, president and CEO of the Portland Business Alliance. “Comcast RISE is a great opportunity for small business owners who want to invest in themselves and create a more dynamic city. We're proud to partner with Comcast to promote this program and encourage all small businesses in Multnomah County to apply.” "Hacienda supports entrepreneurs year-round with technical assistance and connection to resources as they work to start or grow their businesses,” said Ernesto Fonseca, CEO of Hacienda CDC. “We are thrilled to partner with Comcast to help spread the word about Comcast RISE and make sure small businesses know about this opportunity and submit an application." “APANO is excited to participate in this year’s RISE! We would like to express our thanks to Comcast for investing in small businesses and entrepreneurs,” said Duncan Hwang, Community Development Director at APANO. “These small businesses—especially those owned and run by Asian American, Native Hawaiian, and Pacific Islander Oregonians—are the backbone of our community. Over the last few years, too many have been impacted by both the pandemic and hate and bias incidents. This opportunity will support them in coming back stronger than ever.” Comcast RISE stands for Representation, Investment, Strength and Empowerment. Comcast RISE was created in November 2020 to help small businesses hardest hit by COVID-19, from bakeries and barber shops to childcare centers and cleaning services, the grants needed to survive and recover. The program will evolve from helping businesses survive the pandemic, to helping businesses and their communities thrive with a focus on economic growth. All eligible applicants will receive a monthly Comcast RISE newsletter with educational content, and all small business owners can visit the Comcast RISE destination on the X1 platform featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the X1 voice remote. Comcast RISE is part of Project UP, the company’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. More information on eligibility requirements and how to apply for the grant program are available at www.ComcastRISE.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Rachael Arnold Rachael_Arnold@Comcast.com Company Website https://oregon.comcast.com/

May 30, 2023 01:23 PM Pacific Daylight Time

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William Shatner and HearingLife Team Up to Spread Awareness about the Importance of Hearing Care in the US

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/CqMCndmTOfg Would it surprise you to know that hearing loss in the U.S. is expected to double to 73M by 2060?* Hearing loss can prevent a life well-lived and cause some to miss out on meaningful connections. Even so, it takes people seven years from the time they suspect they might have hearing loss to the time they seek treatment. But no one should ever feel that hearing loss is something to be ashamed of. Proactive health habits such as hearing care are so important to living a long and healthy life. Hollywood legend and HearingLife spokesperson, William Shatner, has lived a full, adventurous life, from traveling to space to acting on the big screen. But what many might not realize is he is also living with tinnitus! William Shatner has teamed up with the leading hearing care company to spread awareness about the importance of hearing care in the US. To stress the importance of proper hearing care, HearingLife is currently running its “Love Your Ears” give back campaign and is giving away free hearing aids to people in financial need who are struggling with hearing loss. For the opportunity to receive free hearing aids through “Love Your Ears,” anyone in the U.S. can submit their personal story to www.hearinglife.com/giveback, or nominate a loved one, explaining how receiving hearing aids could make a difference in the quality of their life. HearingLife offers brands with some of the highest rated technology on the market, including several award-winning options. Hearing aid technology has come such a long way to cater to the unique treatment needs of the individual. With so many options out there, it’s crucial for people to seek out professional care from an audiologist or licensed hearing aid specialist. HearingLife offers personalized care with a focus on the individual’s unique needs so that we can provide people with the most optimal solution for their lifestyle. HearingLife.com has plenty of resources available. For more information on the give back program to submit your story, go to www.hearinglife.com/giveback. *Source: https://jamanetwork.com/journals/jamaotolaryngology/article-abstract/2606784 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 30, 2023 12:00 PM Eastern Daylight Time

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NAVEX Announces AI-Powered Compliance Assistant

NAVEX Global

NAVEX, the leader in integrated risk and compliance management software, today announced NAVEX Compliance Assistant. The initial release of this new AI-powered functionality will offer instant answers to employee questions regarding company policies and procedures delivered in natural language. This functionality makes an organization’s compliance program more accessible and personal for all employees. As part of the NAVEX One GRC Information System, employees interact with NAVEX Compliance Assistant by asking it questions in their own words. The AI-powered Compliance Assistant then searches through a company’s policies and procedures to present a comprehensive answer to the employee’s inquiry. Compliance Assistant applies Large Language Model (LLM) technology to customer-controlled document sets for maximum relevance and accuracy. NAVEX’s secure cloud infrastructure protects document and data privacy. Rich NAVEX Integration Ensures Ease of Use and Data Security The AI-powered NAVEX Compliance Assistant is seamlessly integrated into NAVEX One People Hub, a unified, simplified way for employees to engage with the compliance program. Through People Hub, employees can conveniently report incidents, confirm policy adherence, complete training and disclose information within a user-friendly interface accessible on mobile devices. With the addition of Compliance Assistant, employees, and other authorized parties, can quickly clarify how to follow specific procedures and policies that apply to them. NAVEX Compliance Assistant offers a range of features tailored to meet the needs of organizations of all sizes, including: Intuitive chat interface: Employees can query the system with natural language questions about a policy or procedure of interest and receive prompt, accurate responses. Multilingual access: Users can ask questions and receive answers in 70 languages. Find relevant policies: Employees can easily search for and access relevant, verified policies and procedures, eliminating time-consuming manual searches or the need to reach out across departments to source an answer. Responsive access anywhere: NAVEX Compliance Assistant is accessible via the web and mobile devices, helping employees access critical compliance information from anywhere. Uncompromising privacy and security: NAVEX is committed to safeguarding all data within the systems it manages, including policy and procedure information and employee queries through Compliance Assistant. “Successful organizations turn governance, risk and compliance management into a competitive advantage. It helps prevent mistakes, motivate employees, and promotes confident decision-making,” said Sean Thompson, Chief Executive Officer at NAVEX. “In my years of experience with natural language user interface technology, incorporating it into a GRC program is one of the most exciting applications. Our new AI-enabled Compliance Assistant makes engaging with the compliance program simpler and more intuitive, which in turn makes employees more confident users of the system.” Expert point of view The adoption of AI-powered technologies to facilitate access to compliance-related information can bring great benefits. “Giving employees the ability to quickly and accurately access company policies and procedures fosters a culture of trust and safety with regards to risk mitigation. It also makes the whole process more efficient," said Darren Bradshaw, Chief Audit and Compliance Officer of Stellantis, a multinational automotive company on a journey of transformation into a sustainable mobility tech organization. Stellantis, as a customer of some NAVEX applications, plans to partner with the company to test the usability of this new application. To learn more about the AI-powered NAVEX Compliance Assistant, visit https://www.navex.com/en-us/products/navex-ethics-compliance/ai-employee-compliance-assistant/. Or, read our blog, “ Artificial Intelligence – The Next Frontier of GRC Management ” on Risk & Compliance Matters. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Scott Levesque +1 617-388-5773 scott.levesque@navex.com Company Website https://www.navex.com

May 30, 2023 08:30 AM Eastern Daylight Time

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SNDL discusses factors behind national growth as Canadian cannabis and liquor retailer

SNDL

SNDL CEO Zach George joins Natalie Stoberman from the Proactive newsroom to share how the company has transformed into the largest private-sector retailer for liquor and cannabis in Canada. George says SNDL has been able to attain that national rate of growth because of strategic acquisitions and executing its focus on integration. He adds the company has been able to achieve vertical integration in the Canadian cannabis sector by acquiring businesses like Inner Spirit Holdings, allowing SNDL to expand its retail network to over 365 brick-and-mortar stores. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

May 29, 2023 01:58 PM Eastern Daylight Time

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Shiv Narayan Jewellers Makes History Achieving 8 Guinness World Records™ Titles

Shiv Narayan Jewellers Pvt Ltd

Shiv Narayan Jewellers Pvt Ltd, Hyderabad’s top legacy jewellery, has achieved 8 Guinness World Records™ Titles, becoming the first Indian jeweller in history to accomplish such a feat. To commemorate the occasion, a grand celebration attended by high profile dignitaries and celebrities unfolded at the breathtaking Taj Falaknuma Palace in Hyderabad, the perfect venue to commend the Shiv Narayan’s rich legacy. The grand event featured Bollywood’s fashion icon Disha Patani who strutted the ramp in one of Shiv Narayan's high jewellery pieces. Her ethereal presence not only showcased its intricacy but also the craftsmanship and its breathtaking elegance. The evening unfolded as a captivating showcase of fashion, glamour, and exquisite jewellery but the highlight of the event was the unprecedented ‘Experiential Zone’ - an immersive experience of the record-breaking jewels themselves. The four zones, dedicated to each of the creations, exhibited the inspirations, innovation and nuances of the pieces. The first of the four, The Ganesh Pendant, achieved the Guinness World Records™ Title for The Heaviest Pendant weighing in at 1011.150 grams & The Most Diamonds Set On A Pendant (11,472). A testament to exquisite craftsmanship, the handcrafted jewel took 6 ½ months to create. Shiv Narayan Jewellers went on to break their own record: The Ram Darbar achieved the world record for The Heaviest Pendant at 1681.820 grams and The Most Diamonds Set On A Pendant with 54,666 diamonds. It also became The Heaviest Diamond Pendant exceptionally designed over 8 ½ months with diamonds inscribing Sri Ram (Lord Ram) even on the back. The Satlada Necklace (The Seven Layer Necklace) is Shiv Narayan’s third award winning masterpiece. With 315 emeralds and 1971 fine diamonds, it now holds the records for The Most Emeralds Set On A Necklace and The Most Diamonds Set On A Necklace. The sourcing of the gemstones for this necklace alone took 2 ½ years and the piece was crafted over 5 ½ months. Paying homage to the ancient treasures of the Nizams, an integral part of Shiv Narayan's heritage, The Satlada Necklace is a resplendent creation exemplifying the dedication and attention invested in each piece. Elevating luxury to new heights, Shiv Narayan Jewellers' The Magnifying Glass holds an impressive value of $108,346 making it The Most Expensive Magnifying Glass. Weighing 171.010 grams and embellished with Shiv Narayan’s signature emeralds and diamonds, this unparalleled masterpiece redefines the concept of opulence and elegance. Expressing his elation and gratitude for this remarkable achievement, Mr. Tushar Agarwal, Managing Director - Shiv Narayan Jewellers Pvt Ltd, stated, "We are truly humbled to have achieved 8 Guinness World Records™ Titles. It is a huge advancement for the entire industry and we are truly grateful that our dedication, hard work and passion has been recognised at such a global level. We hope to continue to pioneer innovation in the industry and reach new heights." As the Only Indian Jeweller To Have Achieved 8 Guinness World Records™ Titles, Shiv Narayan Jewellers have solidified their position at the top in the gem and jewellery industry. Shiv Narayan Jewellers Pvt Ltd is a prestigious vintage and royal jewellery brand specialising in emerald jewellery. The company was started by Seth Sri Shiv Narayan Ji, the head jeweller to Mir Osman Ali Khan, the VII Nizam of Hyderabad. Since then, the brand has created many masterpieces. Today, it is in the hands of Mr. Kamal Kishore Agarwal and Mr. Tushar Agarwal, the current Chairman and Managing Director of the company. For more information, please visit - https://shivnarayanjewellers.com. Contact Details Beyond PR Shifa Shaikh +91 98201 69519 info.beyondpr@gmail.com Company Website https://shivnarayanjewellers.com/

May 29, 2023 09:20 AM Eastern Daylight Time

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How This Digital Fitness Company (New IPO On Nasdaq) Is Differentiated Through Delivering The Industry’s First At-Home Personal Training Offering

FORME

By David Willey, Benzinga A new health and fitness company just joined the stock exchange, and it is looking to shake up the digital fitness sector. FORME (NASDAQ: TRNR) just completed an initial public offering (IPO) and is delivering a new product offering to the fitness industry through virtual, live personal training. FORME is solving key problems in the industry through offering a differentiated service with at-home, digital 1:1 personal training and coaching delivered through its award-winning smart home gyms. There are compelling market trends in the digital fitness industry, which has seen steady growth driven by increased participation in health and wellness activities. According to FORME’s S-1 filing with the SEC, the Global Wellness Institute estimated that total global spending in the wellness industry in 2020 was $4.4 trillion, of which approximately $740 billion was spent on fitness and other categories of wellness, including yoga, barre, and Pilates. According to FORME’s research, the Company believes its total addressable market (TAM) includes nearly 10 million households, representing total potential revenue of $18 billion, all of which is in the United States. According to the most recent data, there are 64 million gym memberships in the US alone. The fitness market experienced a seismic change during the pandemic and experienced a shift away from brick-and-mortar structures during the COVID-19 pandemic. The number of users who accessed online fitness training went from 7% to 80% between 2019 and 2020, according to data from Mindbody cited by FORME in its NASDAQ filing. The global online/virtual fitness market size grew from $15.65 billion in 2022 to $21.82 billion in 2023 at a compound annual growth rate (CAGR) of 39.4%. The United States represents the largest segment of the rapidly expanding online fitness market. FORME looks to be tapping into this shift toward digital health with its innovative digital fitness platform focused on the industry’s first 1:1 personal training model. The company offers an immersive fitness environment through its app and award-winning smart gym mirrors. FORME has recruited world-class trainers from highly recognized names in the industry such as Equinox, Peloton, and Exos, which provide members live 1:1 training through its digital platform. The company has already won multiple awards for its mirror hardware, including the Men's Health Home Gym Award 2023, as well as the Shape Best In Fitness award for Best Large Home Gym Equipment 2023. Its comprehensive products make guided fitness training more affordable and convenient for users. Its personal training service offering is $149 per month, and Live 1:1 personal training programs are sold separately as an upgrade for $63 per session ($250 for a 4-pack). All Members participating in personal training have access to a VOD video library for free, or it can be purchased separately for $49 per month. Luxury Digital Fitness Health Market IPO is Now Complete: Invest in New, Next Generation Digital Health The company entered the publicly-traded digital fitness sector with an IPO led by Aegis Capital priced at $8.00 a share, offering 1.5 million shares for gross proceeds equalling $12 million. Other companies in the digital fitness sector include Lululemon Athletica Inc. (NASDAQ: LULU), Peloton Interactive Inc. (NASDAQ: PTON), and Xponential Fitness, Inc. (NYSE: XPOF). The company’s premium coaching and hardware products position it in a market with high margins. Luxury fitness memberships (defined as anything over $100/month) account for 32% of total memberships but 70% of revenue. As people have more disposable income, they often reportedly tend to choose to use it on things like health and fitness. The personal training offered makes FORME a premium service, and the company says it generates three times higher annual recurring revenue per customer than comparable competitors. As per the company, the membership mix for FORME means that on average one FORME customer generates the same revenue as three Tonal users and four Peloton customers. One strength of the model FORME touts is offering expert trainers, which is the industry’s first company to do so. A Membership from the Company provides users with live 1:1 training sessions from world-class trainers through FORME’s virtual platform. This can not only provide excellent quality training to members, but it also may help ensure a more stable work environment for its trainers that enables FORME to more than double the utilization capacity for its training staff. This can be contrasted with the comments of one trainer working for luxury fitness company Equinox, who famously compared the unpleasant long hours and low pay conditions at Equinox to “Hunger Games”. Strength training remains a top trend in fitness, and FORME has positioned itself in the strength training market through its newest addition, the FORME Studio Lift connected hardware device. Access to strength training used to put people off because of the burdensome cost and logistical difficulty of getting access to a training environment. FORME seems to have overcome both of these difficulties with its all-in-one, immersive fitness platform. FORME also offers corporate memberships, and it can be an attractive integrated solution for businesses looking to offer employees comprehensive health support. FORME has also established partnerships with sports, telemedicine, and physical therapy companies, and it is expanding its ecosystem as it finds more opportunities for its high-quality fitness services. The IPO could certainly go a long way in helping the company achieve its goals. Want to learn more about what FORME is doing for the digital fitness industry? Visit its website. FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Adam Holdsworth adam@tradigitalir.com Company Website https://formelife.com/

May 26, 2023 09:45 AM Eastern Daylight Time

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UAT Group Strategic Partner Next Casting Receives Patent

Umbra Applied Technologies Group, Inc.

Umbra Applied Technologies Group, Inc. (UAT Group) (OTC: UATG ) - UAT Group strategic partner Next Casting Technologies has been issued a patent for technology it developed for use in its advanced SmartCast, IntelliBrace and BioSplint products. Filed in December of 2017, this patent was one of four patents that had been pending. The Company anticipates remaining patents being approved over the next ten to twelve months. Next Casting Technologies (NCT) has begun the process of commercializing proprietary technologies which will positively impact people’s lives and increase value through a unique and diverse product line. The SmartCast Application allows the casting technician to slip the SmartCast around the affected limb and position to fit by using a simple “mold and hold” technique. Lastly, the cast is activated by pressing the button to initiate the curing process. Within 4 minutes that cast is hardened, fixed in place and is not dependent on the technician’s artistry, or lack thereof. The results are a predictable standard of care across the patient spectrum. The end result is a completely waterproof, antimicrobial, orthopedic cast, that is time saving for clinicians and a superior standard of care for patients. UAT Group’s Chief Executive Officer Alex Umbra, stated, “This marks a significant step forward for NCT. Having the appropriate measures in place to protect intellectual property enables the Company to begin evaluating production schedules, supply chain resources and fulfillment execution strategies. I look forward to working with the NCT team in the near-term future as they begin their ramp up.” UAT Group has a 26% equity interest in NCT. For more information about NextCast go here: https://nextorthocast.com/ For more information about UAT go here: http://umbraappliedtechnologies.com/ About Umbra Applied Technologies Group, Inc. The firm is located in Tampa, Florida and focuses on advanced technologies across many disciplines. UAT Group is a holding company with interests in both public and private companies during the early stages of development as well as growth stages of companies with a synergistic business model to UAT Group subsidiaries. For more information, visit: www.uatgroup.com Investor and Media Contact: info@uatgroup.com NEITHER THE SECURITIES EXCHANGE COMMISSION NOR ITS REGULATION SERVICES PROVIDER ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS NEWS RELEASE. Forward-Looking Information This news release may include "forward-looking statements" including forecasts, estimates, expectations, and objectives for future operations including but not limited to its ability to conclude a business combination with a third party, sale of assets, return of capital or initial public offering and a secondary listing on the OTC as a result of aforementioned and its ability to fund the exploration of its assets through the raising of equity or debt capital or through funding by a joint venture partner that are subject to a number of assumptions, risks, and uncertainties, many of which are beyond the control of Umbra Applied Technologies Group including but not limited to capital markets and securities risks and continued development success on technology. There can be and are no actual or implied guarantees that any of the above activities will be completed or completed on terms acceptable to the Company and its shareholders or approved by any regulatory authority having jurisdiction. Such forward-looking information represents management's best judgment based on information currently available. No forward-looking statement can be guaranteed, and actual future results may vary materially. Umbra Applied Technologies Group does not assume the obligation to update any forward-looking statement, except as required by applicable law. Contact Details UAT Group info@uatgroup.com

May 26, 2023 08:00 AM Eastern Daylight Time

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ReadyWise Announces Memorial Day Sale with Significant Discounts on Emergency Food Supply

ReadyWise

Get ready for emergencies with ReadyWise, a prominent provider of emergency food supplies, during their massive Memorial Day Sale offering customers exclusive discounts of up to 60% on select products. Additionally, they offer a 15% sitewide discount, providing an excellent opportunity for individuals to prepare for unforeseen circumstances. During the sale, customers can take advantage of remarkable deals, including a 30% discount on the 4 Week Supply and 3 Month Supply packages. Notably, the New 6-month bundle, offering more calories at a reduced price, is available at an exceptional 40% off. The recent severe weather events, including the flooding in California, have highlighted the vulnerability of the nation's agricultural sector. As California plays a significant role in producing a substantial portion of the country's fruits and vegetables, the impact of these disruptions is far-reaching. Recognizing the potential consequences of reduced agricultural output, ReadyWise aims to empower individuals and families by offering reliable and affordable emergency food supplies. ReadyWise also offers enticing discounts on meat, one of their most sought-after products, and fruits and vegetables, enabling customers to supplement their emergency food supply at affordable prices. Considering the prevailing uncertainties, stocking up on emergency food is crucial. ReadyWise recognizes that severe weather conditions have impacted agriculture in the United States, leading to concerns over food shortages. With the Memorial Day Sale, customers can seize the opportunity to secure their food supplies and alleviate potential risks. ReadyWise continues leading the industry by offering high-quality products that prioritize durability and shelf-life with up to 25 years and various meal options and products from short-term to long-term. Their commitment to customer satisfaction and substantial discounts makes this Memorial Day Sale an exceptional opportunity for individuals and families to safeguard their well-being. Customers can also call their friendly product specialists at 800-820-1329 with any questions, and they will be happy to help find the best options for their families. To explore the wide range of products available at discounted prices during ReadyWise's Memorial Day Sale, please visit www.readywise.com. The sale is only available for a limited time while supplies last, so act swiftly to take advantage of these remarkable offers. Contact Details ReadyWise Tim Lawlor +1 561-926-7299 tlawlor@readywise.com Company Website https://readywise.com/

May 26, 2023 07:02 AM Eastern Daylight Time

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ellesse Named Official On-Court Apparel Partner of the APP

APP

APP joins forces with iconic global sports fashion brand as its first-ever official on-court apparel partner; To kick off the partnership, ellesse will outfit the APP Tour broadcast team and the 2023 Next Gen National Team The Association of Pickleball Players (APP), the nation’s preeminent pickleball tour for professionals and amateurs, has announced a significant addition to its partner roster with the iconic sports fashion brand ellesse joining as its Official On-Court Apparel Partner. Founded in 1959, ellesse quickly established itself internationally as one of the pioneers of the sports fashion industry – particularly in tennis. ellesse’s court jackets, t-shirts, and polos introduced a fusion of style and comfort and attracted some of the biggest tennis stars of the 1970’s and 1980’s, including Tommy Haas, Chris Evert, Boris Becker, Pat Cash, Arantxa Sánchez, and Anna Kournikova as brand ambassadors. The Italian-based brand now brings its high-quality, bold and colorful sportswear to the world of pickleball as the Official On-Court Apparel Partner of the APP. ellesse will kick off its partnership with the APP at its flagship event, The Boca Raton 2023 APP New York City Open, held at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York from May 23 – 28, 2023. As part of ellesse’s sponsorship of the APP, ellesse will outfit the APP’s broadcast team, as well as the recently announced 2023 APP Next Gen National Team, a collection of twelve of the top 16–23-year-old pickleball players in the country. The ellesse brand will be immersed into the APP Tour with in-venue branding and visibility, including signage, social media promotion, and inclusion in APP Tour broadcast productions – spanning coverage on CBS Sports Network and ESPN2 as well as livestream coverage on APPTV and ESPN+. “I’m truly honored to be welcoming ellesse into the APP,” commented APP Chief Marketing Officer Tom Webb. “ellesse has a long and rich history in racket sports and is now entering a new chapter with pickleball and the APP. This announcement represents another major step for the APP as we continue our ambitions to expand the sport worldwide. Through our partnership with a globally-recognized creative brand such as ellesse, the whole world of pickleball is about to look even cooler.” “We are thrilled to be partnering with the APP and immersing ellesse in the world of pickleball,” added Jennie Bianco, Head of UK Marketing at ellesse. “The brand’s history is cemented in racquet sports, and we’re excited to be teaming up with APP and be a part of the sport’s flourishing future in the UK.” About the APP Founded in 2019, the Association of Pickleball Players (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives.. To stay updated on the APP, visit theapp.global, and follow us on Instagram, Twitter, TikTok, Facebook and LinkedIn.  Contact Details The APP Daniel Sagerman +1 847-800-8182 dsagerman@theapp.global Company Website https://theapp.global

May 25, 2023 08:30 AM Eastern Daylight Time

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