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DataWeave Releases 2022 Alcohol Report: Digital Alcohol Sales Show 3 Newly Emerging Trends

DataWeave

Price hikes seen as early as December 2021 for 27.5% of the 20,000+ alcohol SKUs tracked A switch to healthier, Ready-to-Drink beverages & premium agave-based spirits A retailer focus on hyperlocal growth strategies as measured by our Hyperlocality Index DataWeave, a global leader in eCommerce intelligence and AI analytics, today releases its 2022 Alcohol Report: Digital Visibility Is Reforming the Alcohol Industry. The report provides a data-rich view of online alcohol pricing, distribution, and demand trends across retailers and brands. DataWeave examines price changes and assortment composition by category and retailer in light of pandemic, supply chain, and market-driven economic changes. Analyzing over 20,000 alcohol SKUs, the report offers a Hyperlocality Index to showcase how successfully retailers have employed a hyperlocalized approach to the assortments they carry, along with growth trends in healthier ingredient categories like ready-to-drink (RTD) cocktails and agave-based spirits. DataWeave’s 2022 Alcohol Report shows price changes by online alcohol category from December 2021 to May 2022, as well as price changes by retailer and state-by-state geography for the same period. It also indicates shifts in product availability. “Looking at these aspects of nationwide online alcohol prices state by state provides insight into why alcohol retailers are moving toward hyperlocal strategies. In addition to ongoing global supply chain constraints and inflation, distinct regions of the country show strong preferences for particular beverages. This has amounted to significant variations seen across the country in price changes and availability,” said Karthik Bettadapura, CEO of DataWeave. “Our state-by-state analysis revealed how online alcohol retailers focused on expanding their geographic reach across the country as delivery laws evolved.” The 2022 Alcohol Report reflects changing consumer preferences and an increasing interest in health consciousness across categories from December 2021 to May 2022, with ready-to-drink beverages increasing in availability across categories, for example. The premiumization of agave-based spirits such as Tequila and Mezcal resulted in a 30 percent year-over-year sales bump, the report notes, as it contrasts this category with growth in others; there is also a deep dive into Share of Search insights for top brands in the whiskey category. “With inflation looking to remain at about 9% and dynamic pricing changing the competitive landscape daily, online alcohol retailers will need to focus on improving their inventories by expanding local reach, decreasing their delivery time, optimizing pricing, and improving the customer experience,” said Krish Thyagarajan, President and COO of DataWeave. We see our 2022 Alcohol Report as a bellwether for online alcohol sales trends as inflation continues to dominate the consumer mindset.” Report Methodology To come to its findings, DataWeave analyzed 20,000 SKUs, tracking price variations and stock availability across 12 online alcohol retailers and 1,500 brands, dating from December 2021 to May 2022, noting price variations and stock availability by retailer, state-by-state, and by category. # # # DataWeave is a leading provider of advanced sales optimization solutions for e-commerce businesses, consumer brands and marketplaces. The AI-driven proprietary technology and language-agnostic platform aggregates consumable and actionable Competitive Intelligence across 500+ billion data points globally, in 25+ languages, with insights to drive performance for more than 400,000 brands across 1,500+ websites tracked across 20+ verticals and ensure online performance is always optimized. Learn more about the power of big data and global level analytics in understanding the rapidly changing retail industry at DataWeave.com. Contact Details Meir Kahtan Public Relations, LLC (MKPR) Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://dataweave.com

July 27, 2022 10:30 AM Eastern Daylight Time

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VOESH New York Wins Coveted 2022 Cosmoprof Beauty Award in the Natural and Organic Category

VOESH New York

Spa and body care leader, VOESH New York, has won the coveted Cosmoprof North America 2022 Beauty Award for their Shower & Empower Vitamin C Shower Filter in the Natural and Organic category. This prestigious win took place during Cosmoprof North America, July 12-14 th in Las Vegas, Nevada. The VOESH New York Shower & Empower Vitamin C Shower Filter removes residual chlorine and other impurities from hard water to rejuvenate skin and condition hair. Vegan probiotics strengthen and regenerate the skin barrier, while oatmeal powder softens and soothes for healthy, glowing skin. This innovative filter will turn your shower into your own spa-oasis and retails for $29. “Being recognized by Cosmoprof for our first-of-its kind product is beyond our dreams”, said Vera Oh, Co-Founder and Co-CEO of VOESH New York. “We are so honored and humbled, not only to be able to stand next to other amazing brands and products, but to have won”. The Cosmoprof Award is the most prestigious and recognized in the world of beauty and selects the best products in each category including skincare, hair care, nail care, and make-up, based on the criteria of innovation, and marketability, marketing impact, brand-building potential, and outstanding online presence. About VOESH New York: VOESH is the leading brand for head-to-toe vegan skincare for salons, retailers and direct-to-consumers. Their innovative products include Pedi in a Box, Shower & Empower Vitamin C Shower Filter, Collagen Gloves and Socks, and Mani in a Box. VOESH’s products are available on voesh.com, Amazon.com and various professional beauty stores and retailers such as Rite Aid, CVS, Costco, Urban Outfitters, and many more. In addition, they distribute their products in 40+ countries, including European Union countries. All of VOESH products are vegan, sustainable, cruelty-free, and proven to be effective. VOESH has been in business since 2013. About Cosmoprof North America: Cosmoprof North America (CPNA) is the leading business-to-business (B2B) beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations. CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution. Contact Details Absolute R Relations Colleen Mathis Colleen@absoluterrelations.com Deborah Kerner Deb@absoluterrelations.com

July 26, 2022 08:10 AM Eastern Daylight Time

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Shine On with Summer Savings from DoorDash

YourUpdateTV

Let’s face it. Summer can be expensive. While pool parties and family outings are the perfect chance for some carefree fun, there is nothing free about them! Recently, TV Host and Lifestyle Expert, Ereka Vetrini, teamed with DoorDash to discuss some simple tips to help you save this summer. A video accompanying this announcement is available at: Consumers in the U.S. are facing the highest prices in decades, navigating rising costs at the pump, the grocery store, and just about everywhere in between. It’s never been a better time to think about some ways you can save some money during the summer months. This summer, Ereka has been relying on DoorDash. DashPass members have access to tons of amazing deals from some of my favorite neighborhood spots. It’s an easy way to save some money on the simple things, as members save an average of $5 or more on every eligible order. It’s super easy to sign up and new members will receive 50% off their first order. To make things even easier, DoorDash has launched their ‘Summer of DashPass’ savings event, which is 5 full weeks of amazing deals and offers that can help you navigate the summer months and save some money while you do it. With more than 25,000 different offers, worth more than $40 million in savings, it has been a great resource to help us manage costs while enjoying the things we love. Here are some of their best offers this summer: Daytime Fun - Seize the Summer | July 21 - 27 · Get a free Baconator from Wendy’s with a minimum purchase of $20 · Buy one get one free Chipotle Burrito or Burrito Bowls with a minimum purchase of $20 · $5 off with the purchase of one Coca-Cola Zero with a minimum purchase of $20 Block Party - Your Pass to Neighborhood Savings | July 28 - August 3 · $10 off 1 order from DashMart with a minimum purchase of $20 · $5 off from Arby’s with a minimum purchase of $20 · 30% off alcohol orders with a minimum purchase of $12 (max $15 off) Beach Week - Sand, Sun, Savings | August 4 - 10 · Get a free quesadilla from Taco Bell, with a minimum purchase of $20 · Get a free pizza from Little Caesars with a minimum purchase of $20 · 40% off from Albertsons with a minimum purchase of $40 (max $25 off) Road Trip - Save More and Explore | August 11 - 17 · 20% off unlimited fresh grocery orders and convenience items from DashMart (max $10 off) · Get a free milkshake from Baskin Robbins with a minimum purchase of $20 · 25% off orders $30+ from CVS (max $10 off) Back to School - New Routines, New Deals | August 18 - 24 · 50% off from Office Depot & OfficeMax (max $20 off) · 30% off from Grocery Outlet with a minimum purchase of $40 (max $20 off) · $20 off all other grocery orders of $40+ To get started download the app or visit DoorDash.com. And during the Summer of DashPass, you can sign up for the annual plan for just $59 a year, instead of the usual $96 annual fee. Now is the time to start taking advantage of summer deals. See full terms and conditions for these offers here. About Ereka Vetrini Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 25, 2022 04:00 PM Eastern Daylight Time

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Have You Had Your Monthly Mental Health Checkup?

The Chicago School of Professional Psychology

Just as you visit the doctor for a physical or a dentist for regular tooth cleanings, you need to take responsibility for your mental wellness. How? Take a mental health day at least once a month, so that you can de-stress and recharge, says Dr. Michele Nealon, President of The Chicago School of Professional Psychology. During these challenging times of crisis, it’s important to focus on your mental health as much as your physical health. “When your body is signaling you with a headache or stomach cramp, you need to pay attention to those symptoms,” she says. “Likewise, if you feel depressed or anxious, or if you feel constantly tired or unable to focus on tasks, it’s imperative you do something about that.” You may need to seek professional help, but Dr. Nealon suggests first giving yourself a mental health checkup as part of your self-assessment. Here are four inflation-proof tips to stay emotionally healthy: 1. Move your body. Try a new activity like stretching or going for a walk or hike to clear your mind and de-stress. 2. Eat a nutritious meal and hydrate. Focus on eating well and nourishing your body. 3. Catch up on sleep. If you are sleep-deprived, it can impact your mood and long-term health. 4. Be productive with your hobby and find balance. While crossing one item off your list can make you feel accomplished, spending the rest of the day doing what you enjoy will help you decompress. Taking time for self-care is a vital part of your mental health checklist regimen. And money should not be an excuse. “You do not need to spend money to relax,” says Dr. Nealon. About The Chicago School of Professional Psychology Integrating theory with hands-on experience, The Chicago School of Professional Psychology provides education rooted in a commitment to innovation, service, and community for thousands of diverse students across the United States and globally. Founded in 1979, the nonprofit, regionally accredited university now features campuses in iconic locations across the country (Chicago, Southern California, Washington, D.C., New Orleans, Dallas) and online. TCSPP continues to expand its educational offerings beyond the field of psychology to offer more than 30 degrees and certificates in the professional fields of health services, nursing, education, counseling, business, and more. Through its engaged professional model of education, commitment to diversity and inclusion, and an extensive network of international partner institutions, The Chicago School’s students receive real-world training opportunities that reflect their future careers. The Chicago School is a proud affiliate of TCS, a nonprofit system of colleges advancing student success and community impact. To learn more, visit www.thechicagoschool.edu. Contact Details The Chicago School of Professional Psychology Vivien Hao, Public Relations Manager +1 323-893-4743 vhao@thechicagoschool.edu The Chicago School of Professional Psychology Victor Abalos, Executive Director of Communications +1 818-321-5371 vabalos@thechicagoschool.edu

July 25, 2022 01:00 PM Pacific Daylight Time

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FREE BACK TO SCHOOL HAIRCUTS AT CITY GEAR CUTZ FOR KIDS EVENT IN ATLANTA

Hibbett, Inc.

Hibbett | City Gear and Staple host Cutz for Kids Back to School event at City Gear in Atlanta on Sunday, July 31, 2022 from 12noon to 4pm. The Atlanta City Gear Cutz For Kids event is one of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. The public is welcome to stop by on Sunday, July 31, 2022 from 12 noon to 4pm to join the festivities and kids of all ages are welcome to get free haircuts on a first-come, first-serve basis. “Staple is partnering with us on this fun back to school event to pump up the kids and the community about the new school year,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “The concept was created about four years ago by one of our Associates and has been so well received, that now the event is duplicated across multiple Hibbett and City Gear markets.” City Gear Atlanta is located at: 2685 Metropolitan Parkway, Suite B, Atlanta, Georgia 30315 About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 25, 2022 10:05 AM Eastern Daylight Time

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FREE BACK TO SCHOOL HAIRCUTS AT CUTZ FOR KIDS EVENTS IN BILOXI & GULFPORT

Hibbett, Inc.

Hibbett | City Gear and Reebok host Cutz for Kids Back to School events at Hibbett & City Gear stores in Biloxi and Gulfport. Both stores welcome the public to stop by on Saturday, July 30 from 11am to 4pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Biloxi Hibbett and the Gulfport City Gear Cutz For Kids events are two of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We love to show support for our local community and hosting these events with our generous partners at Reebok will start the new school year off right,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “Cutz For Kids has been well received since we launched it four years ago and now the event is duplicated across multiple Hibbett and City Gear markets.” Hibbett Biloxi, 2650 Beach Blvd., Suite 21, Biloxi, MS 39531 City Gear Gulfport, 173 Hardy Court Shopping Center, Gulfport, MS 39507 About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 25, 2022 10:04 AM Eastern Daylight Time

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Minuteman Press Million-Dollar Circle Member Michael Levy Grows Sales for Levittown and Farmingdale Franchises

Minuteman Press International Inc

Michael Levy owns Minuteman Press in Levittown, NY located at 3000 Hempstead Turnpike. In June 2021, he also purchased the original Minuteman Press franchise in Farmingdale, NY located at 324 Main St. Already a member of the Minuteman Press International President’s Million-Dollar Circle, Michael has continued his strong sales growth in the first two quarters of 2022, including record monthly gross sales in March 2022. Key Drivers of Growth When asked about the key drivers of his growth in 2022, Michael shares, “Some would say luck, I would say persistence, perseverance and simply being known to be someone who gets things done. While there have been many challenges due to supply chain issues for the past year or so, I was able to use that to my advantage.” Michael further explains how he has been able to manage and overcome supply chain issues, saying, “For example, I had a customer contact me for a job I had never done before but I had done other jobs for this customer. It was a huge job, for 150,000 each of two envelopes. Someone else, who normally does this job for them, was not able to get the stock. So, the customer called me and told me what happened and asked if I can help.” He continues, “I spent two days researching and I was able to get both items for them and deliver them when they needed. One of the suppliers was through one of the field reps at Minuteman Press International, so it was great I could leverage that connection with my franchisor. I ended up producing $25,000 worth of envelopes I had never done before, and they just recently asked me to quote their next order of 200,000 of each one.” Michael sees the wide variety of products offered by his two Minuteman Press franchises as another competitive advantage. He says, “It’s examples like that envelope order plus the other items we offer that most other printers do not, such as in-house screen printing, embroidery, dye sublimation, and stamp production, that allows us to stay busy and grow. Another key is to have enough customers ordering products that when one is slow, others are not. This is a key ingredient, especially with my larger clients.” Promoting the Return of Live Events on Long Island As more live events, concerts, ball games, and trade shows return to Long Island, Minuteman Press is well-positioned to pitch in and help promote them. Michael shares, “It is very nice to be getting orders for tickets, programs, journals, and most importantly, items for trade shows and community events. Promotional items and apparel have really picked up over the past 6 months and that is because these events are happening again. That certainly gets me excited to be able to offer such a wide range of products that cater to all of my customers.” As for what advice he would give to other Long Island business owners right now, Michael shares, “Of course, every business is different, but one thing all businesses must do is to market themselves. Marketing is a very wide-ranging word and can be done in many different forms. Simply wearing a logo polo shirt is marketing. In addition, advertising, mailings, flyers, business cards, promotional items, apparel, and anything you can put your company logo on are all forms of marketing.” He adds, “That is exactly where I, as the owner of two Minuteman Press franchises, come in and help. We can put your logo on just about anything that allows you to market your business. I always tell my customers when they ask, ‘What type of marketing should my business do?’, to try a little bit of everything and see what works best for your specific business.” To find your local Minuteman Press on Long Island, visit their brand new consumer website, https://minuteman.com. For Minuteman Press franchise opportunities on Long Island, visit https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 25, 2022 10:00 AM Eastern Daylight Time

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MyZooVerse Launches Virtual Zoo NFT Project ActiveChimps

MyZooVerse

Creation of parallel zoo in the metaverse. Real world feels and experience of being with animals with no limits. Five percent proceeds towards freeing animals from real world zoo enclosure. With a mission to free animals in enclosure, MyZooVerse launching their Non-Fungible Token (NFT) project named ActiveChimps getting minted in the last week of July www.myzooverse.com. It is being introduced as a first ever metaverse zoo. This one-of-a-kind development allows users to experience and be with the animals and they will be launching with upcoming consecutive NFTs. The project creates a parallel zoo in the metaverse which provides a fun way of learning about the animal kingdom, especially for the kids, millennials and families. One can even walk or fly with their favorite animals. ActiveChimps is the first animal of the project. Other animals would be added at later stages of the project for users to have an interactive experience as well. Elaborating on the project, MyZooVerse stated that twenty percent of the proceeds from the virtual experience will go towards freeing the animals from real world zoo and would be rehabilitated in their natural environment. This would be done through organizations dealing in animal welfare. Over the course of time, more than 6000 design chimps entries were received. They will now be launched into the metaverse giving the owners access to the MyZooVerse. The project is also a great opportunity in metaverse investment where one can earn zoocash and participate in daily giveaways on the social media channels. While there is always an element of fear interacting with any animal in real world, through the ActiveChimps project one can get up-close with animals and learn more about them. In addition, the metaverse experience will make the young and adults feel relaxed and boost their learning in less obvious areas like social and emotional development. For More Details: www.myzooverse.com https://discord.gg/x2VYSdZBFf Contact Details Agency Meta Alex R connect@agencymeta.io Company Website https://www.myzooverse.com/

July 23, 2022 09:32 AM Eastern Daylight Time

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SheaMoisture Welcomes Back Its Popular Four Day Pop-Up Experience Celebrating Beauty & The Influence of Canada’s Black & Afro Caribbean Community in Lead-Up to Toronto Caribbean Carnival

SheaMoisture Canada

After a two-year hiatus due to the global pandemic, award-winning personal care brand, SheaMoisture gears up to re-introduce the second edition of its successful pop-up activation the SheaMoisture ‘Be Your Beautiful’ Pop-up; celebrating the beauty, culture, talent, and influence of Canada’s well accomplished and inspiring Black Community. The SheaMoisture ‘Be Your Beautiful’ Pop-up will run from Friday, July 29th to Monday, August 1st, 2022, leading up to North America’s largest Caribbean cultural festival, Toronto Caribbean Carnival with 100% free entry and experiences for the entire family. SheaMoisture’s ‘Be Your Beautiful’ Pop-up will take over Stackt Market in Downtown Toronto where it will become a prime destination for the celebration of Canada’s diverse and talented Black and Afro-Caribbean community. The four-day experience will feature community talent including musicians, artists, community leaders and philanthropists, media personalities, speakers and influencers and local community vendors and entrepreneurs. Complimentary hairstyling services will also be available throughout the four days using SheaMoisture’s renowned and iconic haircare formulas and innovations. Hairstyling services will be provided by black owned and operated salon and barber businesses, namely: Jou Jou Hair Studio, The Curl Lounge, Crown & Glory Natural Hair Studio, Hair By Glenna, Fademaster Barbershop and Big House Barber Studios. Gracing the SheaMoisture ‘Be Your Beautiful’ Pop-up will also be the official winners of the 2022 SheaMoisture Dream Fund: Carnival Spice, Alize Publishing, Halifax Charcuterie, Mane Experience and Koily Kurls. The Dream Fund is the second edition of SheaMoisture’s grant program which offered financial support to the Canadian Black community which has been disproportionately affected globally. The Dream Fund aimed to provide financial grants to black-owned businesses who demonstrated how their services and offerings support their community; how they have positively adapted their business models in recent times and how the funds will support their staff and elevate their future business goals. “SheaMoisture was built on the core belief that commerce is the route to social and economic empowerment. Every purchase of SheaMoisture helps us invest in programs that support the black community everywhere in the world. Here in Canada, we have focused our efforts on supporting black-owned businesses, ensuring they have the tools and resources they need to succeed in these challenging times. We are delighted to have the opportunity to share our Dream Fund winners’ inspiring stories and celebrate the talent, resilience, and success of Canada’s Black community” says Unilever Marketing Manager, Dennis Chua. The SheaMoisture ‘Be Your Beautiful’ Pop-up will feature musical performances by 6-time Juno award nominated Reggae singer Ammoye Evans, DJ sets by Luxelife Sound Co-Owner DJ Lissa Monet, ﷟ DJ Killa Kels, and Luxelife Sound talent DJ Fly Lady Di, a motivational talk by Jam Gamble, art showcases by local black artists, on-site exclusive talent interviews with Toronto based Not With The Hype: The Podcast, a reggae fitness class by Club EnHERgy and an exclusive Shea Shop where consumers can buy their favourite SheaMoisture items in a flash sale and have access to exclusive products and launches not yet released in Canada. For more information on the SheaMoisture ‘Be Your Beautiful’ Pop-up and programming details, please visit: https://www.eventbrite.com/e/sheamoisture-presents-be-your-beautiful-tickets-372110501527 About SheaMoisture: SheaMoisture, committed to serving those who have been underserved in beauty, is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand's hair and skin care innovations. SheaMoisture products continue to be made in culturally authentic ways to preserve their efficacy, benefits and rich history. Collections are formulated with natural ingredients, and shea butter is ethically-sourced from 15 women's co-ops in Northern Ghana as part of parent company Sundial Brands' purpose-driven Community Commerce business model. Sundial and SheaMoisture were built on the core belief that only commerce can bring true economic independence to communities and empower women to break the cycles of poverty. The company directly reinvests in the communities it serves by creating economic opportunities for women and other minority entrepreneurs in its ecosystem. Contact Details For further information, event details and interview/media requests, please contact: Daniel Pillai, Vice President, Langton PR Inc. daniel@langtonpr.com

July 21, 2022 03:08 PM Eastern Daylight Time

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