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The Rising Importance Of Minor Cannabinoids In The Growing Edible Market

Benzinga

By Kyle Anthony, Benzinga With society’s growing acceptance of cannabis consumption, a segment that has risen in popularity is edibles, which are simply products containing cannabinoids that one can eat or drink. While edibles containing cannabinoid compounds, such as THC (tetrahydrocannabinol), which induces a euphoric feeling, or CBD (cannabidiol), which has therapeutic attributes, are familiar to many, edibles containing minor cannabinoids are gaining traction among consumers due to the compound’s unique properties and potential health benefits. As such, the minor cannabinoid-infused edibles market stands at the precipice of potentially remarkable growth, fueled by discernible shifts in consumer behavior. The 2023 Minor Cannabinoid Market Recently, BayMedica, a firm focused on producing and commercializing rare cannabinoids and a subsidiary of InMed Pharmaceuticals (NASDAQ: INM), released a report detailing the growth of the minor cannabinoid market in 2023. The report utilized data from Headset, the largest dataset in the cannabis industry. It focuses on the growth, competition and consumer habits associated with minor cannabinoid-infused edibles in ten regulated cannabis states, which represent 85 million of the 158 million people living in areas where recreational cannabis is legal. The edible market experienced a robust 5.4% revenue surge in 2023, totaling $2.097 billion for the year. This growth was driven partly by innovative developments with minor cannabinoids. Gummies, a subset of the edible product category, exhibited strong sales, while minor cannabinoid-infused edibles witnessed an impressive 47% year-over-year growth, with sales totaling $391 million for the year. While there was a slight decline (i.e., from $14.29 to $12.54) in the average edible item price, the increased demand by consumers, strong growth prospects of the category and reduced input production costs were factors that appealed to cannabinoid brands seeking to gain strategic positioning in the industry. Minor Cannabinoids Explained Minor cannabinoids are naturally occurring compounds found in cannabis plants, distinct from the more well-known cannabinoids like THC and CBD. While THC and CBD dominate in terms of quantity and research focus, minor cannabinoids are changing the cannabinoid landscape due to their holistic capabilities. Minor cannabinoids are found in much smaller quantities than their more abundant counterparts THC and CBD, and are relatively rare in the full spectrum of cannabinoids that are present in a fully mature cannabis plant. Some notable minor cannabinoids include: Cannabichromene (CBC): CBC is recognized as a "booster" for other cannabinoids and is known for its interaction with the body's natural endocannabinoid, anandamide (also known as the bliss molecule). CBC seems to prevent the reabsorption of anandamide, enabling this bliss molecule to remain in the bloodstream for a longer duration. Tetrahydrocannabivarin (THCV): THCV is non-psychoactive and has a chemical structure similar to THC but produces different effects. It may act as an appetite suppressant, making it of interest for weight loss and for reducing unwanted food cravings that are typical with adult-use cannabis products. Additionally, As a CB1 receptor neutral antagonist, it can stimulate focus and energy, opening it up to a wide range of potential applications as an ingredient in both topical and ingestible products. Cannabidivarin (CBDV): CBDV is similar to CBD in its lack of psychoactive effects. Possible use cases for this minor cannabinoid span from the promotion of brain health and immune health to gut health. Cannabinol (CBN): CBN is formed as THC degrades and is mildly psychoactive. It is known for its potential sedative effects, which could be useful for treating insomnia. Additionally, CBN may have antibacterial properties and could aid in pain relief​. All cannabinoids work with the endocannabinoid system (ECS), which was only discovered in the late 1980’s. Every human being has an endocannabinoid system, and every cell type in the body has cannabinoid receptors that work as lock and key, with the over 140 cannabinoids that are known to exist. The ECS regulates and controls many of the body’s most critical functions, and it has been hypothesized that ECS activity may have therapeutic potential in almost all diseases affecting humans. Some of the more powerful cannabinoids, sometimes known as minor or rare cannabinoids, are impractical to extract either because they are represented in such small quantities in the plant or because their separation from other cannabinoids is cost-prohibitive. However, advancements in biosynthesis and synthetic chemistry, such as those utilized by companies like BayMedica, LLC, enable the production of these cannabinoids at commercial scales, paving the way for new therapeutic applications​. Minor Cannabinoids Gaining Momentum In 2023, 24 of the top 50 selling edibles incorporated minor cannabinoids, reflecting a significant shift in market trends. The innovation underpinning this material adoption speaks to the commitment of leading edible brands that are identifying formulations that resonate with a growing and diverse consumer base. This strategic action helped brands counter price compression by establishing a premium price and propelled the growth of minor-infused edible revenue. As detailed in the report, brands incorporating minor cannabinoids in cannabis products strategically command a premium, boasting a 6.3% higher average item price than products with standard THC formulations. This pricing trend reflects market recognition and a willingness to pay more for products enriched with minor cannabinoids, providing an opportunity for differentiation in a crowded market. It also gives credence to the entourage effect, a theory that various cannabis compounds work together to create specific effects and benefits. Using this theory, combining minor cannabinoids with major cannabinoids like THC and CBD allows for more medicinal benefits upon consumption, like pain relief. Cannabis brands incorporating minor cannabinoids also enjoy a remarkable 73% higher average EQ (Equivalent) price compared to THC-only counterparts. The use of EQ pricing is essential for fair product comparison, considering factors like potency or weight and highlighting consumers' tangible willingness to pay more for the inclusion of minor cannabinoids. Finally, given the diverse nature of minor cannabinoids, the products have high customer value and appeal. Tapping into their therapeutic properties empowers consumers to experience various health and wellness benefits, fostering a healthier and more balanced lifestyle. Commercial Adoption Commercialization of minor cannabinoids via edibles has provided insight into which minors are resonating with consumers. As illustrated in the report, CBN has established and maintained sales leadership within the minor cannabinoid landscape. Given its potential sedative effects, it can be hypothesized that consumer demand is being driven by individuals using it as a sleep aid. While CBG continues to exhibit strong year-over-year sales, market analysts project a potential deceleration in the future. Projections suggest that CBG, once the minor cannabinoid leader, may make way for emerging cannabinoids to take the forefront. In contrast to prior years, both CBC and THCV exhibited strong sales in 2023. For CBC, as research on its potential benefits as a mood enhancer gains momentum, its popularity in consumer preferences is likely to fuel sustained growth in sales, positioning it as a key player in the evolving cannabis market. THCV witnessed a substantial 140% year-over-year growth. Its improved affordability due to production enhancement made by lead processors like BayMedica has made THCV more accessible in the edibles market. Furthermore, rising awareness of its physical energy and appetite-suppressing effects, especially when combined with THC variants, positions it as a key player in shaping the evolving landscape of cannabinoid-based products. The Path Forward The edibles market is witnessing a paradigm shift as consumers are redefining their priorities around cannabis consumption, moving away from smoking in favor of the targeted therapeutic effects and consistent experiences offered by edibles. This move means the cannabis product landscape will be transformed in the coming years; as such, edible brands will need to align with the evolving needs of consumers, steering the industry towards a future where minor cannabinoids in edibles take center stage in the pursuit of holistic well-being. As a stakeholder in this industry transformation, BayMedica continues to focus on scaling its operations and expanding its product offerings to meet the growing demand for high-quality cannabinoids in various applications that may be used by a growing customer base. Featured photo by Elsa Olofsson on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 19, 2024 08:30 AM Eastern Daylight Time

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Forum Health Breaks into Denver Market with Acquisition of Concierge Functional and Regenerative Medicine Practice

Forum Health

Forum Health, LLC, a nationwide network of integrative and functional medicine providers and a pioneer in personalized healthcare, is expanding into a leading wellness-focused city with its acquisition of RevolutionaryMD in Denver, CO. Learn more about RevolutionaryMD. Renowned for its proclivity for health and wellness and prestigious medical research institutions, Denver is the ideal setting for a clinic rooted in personalized, cutting-edge healthcare. Phil Hagerman, Forum Health CEO: “Dr. Grover’s development of his revolutionary functional, regenerative, and anti-aging medical center aligns perfectly with the Forum Health clinic model, making this expansion a natural fit. His thirty years of success and expertise in central Denver is invaluable as we expand to a new state, enhancing the practice’s availability and offerings for wellness-focused patients.” The founder of RevolutionaryMD center in Cherry Creek North, Fred Grover, Jr., MD, is a Board-Certified Family Physician with training and certifications in Integrative, Functional, and Anti-Aging Medicine. He brings a wealth of experience and expertise to Forum Health's expanding network. Fred Grover Jr., MD, RevolutionaryMD Founder: “I’m excited to join Forum Health and grow our services and availability to help patients find a proactive approach to healthcare. We embrace the future of medicine by offering a robust preventative care model to treat the root cause of chronic conditions.” In addition to traditional testing, RevolutionaryMD offers genomic panels, advanced cardiovascular and cancer screening, inflammatory, and nutritional testing. It also employs AI for precise, personalized recommendations, moving beyond the depersonalized, often suboptimal outcomes of standard allopathic medicine. RevolutionaryMD has pioneered the concierge approach of functional medicine, advancing personalized healthcare with the latest treatments in: Anti-Aging and Regenerative Medicine for Improved Healthspan and Lifespan Bioidentical Hormone Replacement Therapy and Restoration Sexual Health and Wellness Aesthetic Dermatology Mind and Body Balancing Through Brain Health Modalities Integrated Ketamine and Sound Therapy for Depression IV Therapy for Post-COVID Syndrome, Inflammation and Healthy Mitochondrial Function Dr. Grover's dedication to functional and integrative medicine is evident in his role as an assistant clinical professor at the University of Colorado, Denver, his Board Certifications in Anti-Aging and Integrative Holistic Medicine, and his authorship of "Spiritual Genomics" and "Awakening Gaia." About Forum Health, LLC Forum Health, LLC is a nationwide provider of personalized healthcare steeped in the powerful principles of functional and integrative medicine. Our providers take a root-cause approach to care exploring lifestyle, environment, and genetics to help each patient achieve their ultimate health goals. Members have access to advanced medical treatments and technology, with care plans informed by data analytics and collaborative relationships. For more, visit www.forumhealth.com. Contact Details Britt Wittelsberger +1 410-852-0738 bwittelsberger@forumhealth.com Company Website https://forumhealth.com

July 18, 2024 08:50 AM Eastern Daylight Time

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Say Goodbye To Inconvenient TRT: Meet The Game-Changing Oral Testosterone Treatment - PRIME By MangoRx

Benzinga

By Meg Flippin, Benzinga Many men aim to improve their athletic performance, increase their energy, and sharpen their cognitive skills. Overall, men usually seek to sustain better moods, enhanced sexual health, and vitality. However, for many men over the age of 40, achieving these goals can be challenging due to low testosterone levels. Low testosterone is a condition that impacts millions of men around the globe, with 2.9% of males over 40 and 3.75% of males over 60 being prescribed some form of testosterone replacement therapy (TRT) to improve their libido, energy and mood. That represents a significant portion of the population, with others possibly needing the therapy but not yet using it. The market size for TRT is projected to reach $2.9 billion by 2032, growing at a CAGR of 4.2%. TRT Doesn't Need To Be A Pain In The Butt Currently, available TRT treatments require several sessions of injections, applying messy gels and creams, or having pellets inserted under your skin, all of which can be uncomfortable, embarrassing, inconvenient and quite frankly, an all-out pain in the butt. MangoRx is looking to change the game and give men an alternative method to improve their health without all the discomfort. Mangoceuticals, Inc. (NASDAQ: MGRX), a men’s health and wellness telemedicine company behind the popular erectile dysfunction pill Mango (think “Man-Go”), is shaking things up with a newly FDA-approved Oral Testosterone Replacement Therapy called Prime powered by Kyzatrex®. Prime powered by Kyzatrex® is clinically proven to restore testosterone to healthy levels. Just two oral doses a day with food is as effective and less messy or painful than traditional creams or injections. The company says its lymphatic absorption pathway minimizes liver impact, and its formulation is not affected by dietary or alcohol intake, offering consistent absorption. So you get all of the gains without the pains. Prime is one of the few drugs that can claim to be an oral testosterone replacement therapy. The company is marketing it to males who are on another form of TRT treatment including injectables or pellets and those experiencing common symptoms associated with low testosterone and seeking immediate TRT treatment. And just like taking Prime, the ordering process is painless too. Prime requires a prescription, but obtaining it is straightforward through MangoRx’s easy-to-use telemedicine platform. After completing an online telehealth visit, one of its network of medical providers will review and determine the dosage and strength that is appropriate. Combined with a low price of $224/month, this uncomplicated process appeals to the product’s customer base, which is growing. Additionally, Prime offers significant value to Mangoceuticals through strong customer retention and recurring revenues. Once men begin TRT, they tend to remain on it long-term, if not for life, which may provide consistent and predictable revenue streams for the company. Sales in MangoRx’s first quarter rose by 108%. The Science Speaks For Itself KYZATREX, the active ingredient in Prime, is a clinically tested oral testosterone, demonstrated to be up to 96% effective in restoring testosterone levels, reports MagonRx. In a six-month clinical trial of 139 men with low testosterone, 88% had healthy testosterone levels at day 90. The formula’s design provides a more balanced hormonal profile without the fluctuations typical of injectable therapies. Prime does not contribute to increased blood viscosity—a common issue with testosterone injections—thereby reducing the risk of erythrocytosis and eliminating the need for blood donation as part of treatment management, reports MangoRX. The immediate oral testosterone undecanoate found in Prime offers additional specific benefits. Its convenient administration method eliminates the need for needles, messy creams, and frequent, sometimes painful, trips to the doctor. This non-invasive approach reduces the risk of infections and discomfort associated with injections. The oral formulation is absorbed via the lymphatic system, improving bioavailability and resulting in fewer liver issues compared to other oral testosterone forms. It also provides stable hormone levels, which can lead to consistent testosterone levels with potentially less aromatization to estrogen, which historically, has been a concern of those seeking TRT. The flexible dosing allows for easier adjustments to meet individual needs. Enhanced well-being, muscle mass, and strength, improved bone density, and better libido and sexual function are among the many advantages, the company says. Achieving Overall Vitality Beyond all the medical breakthroughs and innovative delivery systems, Prime checks all the boxes in achieving a better quality of life for men. According to MangoRX, Prime offers a range of benefits including increasing endurance, strength, energy levels, and overall physical capabilities. The TRT also improves mood, reduces mood swings, improves mental clarity, and enhances focus and cognitive performance. On top of all that, Prime's formulation helps regulate and balance crucial hormone levels, offering holistic health benefits. By positively impacting testosterone levels, Prime contributes to a holistic approach to health, vitality, and overall well-being, the company says. Low testosterone is a common condition that can be treated, although the options available today can be uncomfortable. Prime changes that with the first oral treatment. For men looking to step up their game, there's a new player in town who is delivering. Featured photo by Ivanko80 on Shuttershock Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 18, 2024 08:30 AM Eastern Daylight Time

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Freelance jobs grow despite AI, finds new data from Freelancer.com

FREELANCER.COM

Freelancer.com (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace by number of users and jobs posted, today released its quarterly Fast 50 Index for Q2 2024 based on data from 251,000 jobs posted to the platform. Computer Security (up 27.1% from 868 to 1,103 jobs) emerges as the fastest-growing freelance skill on Freelancer.com, based on job postings across more than 2,000 skill categories from April 1 to June 30, 2024. This trend in cybersecurity skills suggests more small-to-medium businesses are turning to freelancers for cyber security support, further backed by Network Administration (up 9.9%, from 1,229 to 1,351) also placing in the top 25 fastest growing jobs on the platform. The data also shows no negative impact on generative AI tools on freelance jobs, evident in the growth of Writing, Business Service, and Legal Skills seen in this quarter’s Fast 50 report, all of which were predicted to decrease with the rise in generative AI. PDF writing (up 26.7%, from 2,533 to 3,210) was the second fastest growing job, followed by third place being Microsoft Word (up 23.9%, from 3,368 to 4,173) projects which are also associated with content writing. Writing job Copy Typing came in at the 16th place, growing 11.6% (from 4,428 to 4,941). Legal jobs, which were expected to have been ‘at threat’ to AI, have also increased (up 12.0% from 1,138 to 1,274), as well as Legal Research (up 10.8% from 917 to 1,016). In addition to the index, Freelancer.com ’s annual AI survey, which surveyed more than 4,100 workers globally, investigated AI impact on income and the initial results are shedding light on earnings. When asked how the introduction of AI tools have impacted earnings, more than half of workers (52.5%) reveal they’re earning either the same or more. One fifth (19.2%) say that they’re earning a lot more since generative AI tools were introduced, while only one sixth (17.7%) admit to earning less. “AI is creating more jobs than it takes. While many critics continue to speculate which jobs will be made redundant with AI tools, the data shows that freelance jobs which are labeled as the ‘most at risk to AI disruption’ are in fact growing. The preliminary results from our AI survey also dispel the myth that freelancer are earning less since the introduction of generative AI as more three quarters of workers we surveyed are either earning the same or earning more, with a subset taking advantage of AI and earning a lot more.” said Matt Barrie, Chief Executive at Freelancer.com. Cybersecurity threats are on the rise across all organizations, but are particularly harmful for small-to-medium sized businesses (SMBs) which have little-to-no security expertise and usually minimal protection. As a result, businesses turned to freelancers for help. In 2Q24, Computer Security jobs ranked as the fastest growing skills (up 27%), indicating there has been an uptick in cyber security threats targeting SMBs. Many of the projects posted throughout the quarter require help with network security, security assessments to identify potential vulnerabilities, and creation of cyber security response play books. General business services are also increasing on the platform as more employers are hiring freelancers to support their small businesses. A clear indication of this is the popularity of Market Research and Telemarketing jobs coming in as the fourth and fifth fastest growing skills in Q2 2024, up by 21.1% (from 1,525 to 1,859) and 19.4% (from 1,177 to 1,405), respectively. Other business related skills grew in Q2 2024, including Sales (up 15.5% from 3.467 to 4,005), Lead Generation (up 12.2% from 1,802 to 2,021) and Business Plans (up 10.9% from 1,197 to 1,328). A sudden increase in General business services means that many of the new businesses, which are usually started at the beginning of the year, now require further assistance in helping grow and scale their business. Fastest Falling Skills for Q2 2024 The main category of jobs that fell in Q2 2024 was eCommerce related jobs, which saw a significant increase in Q1 2024. Shopify Templates, ranked as the fastest falling skill and was down by 13% (from 1,476 to 1,284). CSS, which is commonly used in website development, was also down (11.8% from 9.486 to 8,368). Both WooCommerce (from 1.072 to 952) and Shopify (2,545 to 2,269) also fell in the quarter. The easing of eCommerce jobs in this quarter was mainly due to seasonality. Typically, entrepreneurs will start a business at the beginning of the year, requiring help to set up their websites or eCommerce platforms. From there, the entrepreneur either pivots to hiring freelancers for other business services, such as sales or research which we’ve seen in Q2 2024 fastest growing jobs, or are equipped with enough to run their business without any further help. Fastest Growing Overall Job The most popular online freelancing job by total volume is currently Graphic Design with almost double the amount of projects than the other top skills. Graphic Design is followed by PHP (programming), Photoshop, Website Design and HTML (programming). These are typically the best skills for any new freelancer to focus on initially when starting their freelancing journey. How Electronic Repairs Are Becoming the Fastest Growing Skill Globally Electronic Repairs has emerged as one of the fastest-growing job categories on the platform over the past year. In Q2 2024, it ranked 19th among the top 25 fastest-growing jobs, with a 10.7% increase (from 14,945 to 16,548 jobs). However, its most impressive growth is evident in the year-over-year comparison, where Electronic Repairs jobs surged by 162%, from 6,315 in Q2 2023 to 16,548 in Q2 2024. Electronic Repairs are in-person jobs where freelancers are deployed across select countries and cities to fix laptops, printers and computer hardware as part of the Freelancer Global Fleet Program. ##### Freelancer.com Fast 50 The Freelancer.com Fast 50 index is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 251,000 jobs posted to the Freelancer.com platform between 1st April to 30th June 2024. Data: Fast 50 Quarterly Index – Q2 2024 2023 Q2 v 2024 Q2 Fastest Growing Jobs for Q2 2024 Fastest Falling Jobs for Q2 2024 About Freelancer Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 74 million registered users have posted over 23.8 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, astrophysics, aerospace engineering and manufacturing. Freelancer owns Escrow.com and Loadshift. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +1 650-800-6863 mzitko@freelancer.com

July 18, 2024 07:00 AM Eastern Daylight Time

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Leaders in Real Estate Advocate for Cooperative Approaches to Address Housing Crisis

K3 Holdings

K3 Holdings, a privately held real estate investment firm with extensive holdings throughout the United States is advocating for collaboration as stakeholders consider housing policies to combat homelessness. In a recent article published by The Mortgage Note and a blog post at the K3 Holdings and Alpine LA Properties websites, leaders stressed the need for cooperative approaches to policies that can address housing options, especially for disadvantaged populations. “At K3 Holdings and Alpine LA Properties, we experience firsthand the complex challenges faced by both landlords and tenants in the quest for safe and adequate housing. The ongoing economic turbulence, driven by higher interest rates and inflation, underscores the urgency for cohesive, sensible housing policies. As political leaders seek effective solutions, expanding the perspectives at the table is essential,” stated Nathan Kadisha, a K3 Principal. “Safe and adequate housing is a cornerstone for community stability and prosperity—it is a moral imperative. When families struggle to find stable homes, the repercussions ripple through society, leading to increased homelessness and pressure on social services. This issue affects every facet of our communities, highlighting the critical need for effective policy solutions.” According to Kadisha, effective housing policy should create mutually beneficial outcomes for both landlords and tenants. Unfortunately, policy debates often frame these groups as adversaries, competing for limited resources. This adversarial mindset overlooks the shared goals and common interests that can unite landlords and tenants. While often considered unlikely allies, landlords have a vested interest in advocating for policies that support tenants and promote vibrant, inclusive communities. Advocacy from property companies can help ensure the financial health of investments and fosters environments where tenants can thrive. “As stakeholders continue to seek solutions, policymakers should work collaboratively to address the root causes of housing insecurity while protecting property owners' interests. This approach can solve critical issues facing all parties. Unlike so many political battles, when it comes to affordable housing policies, one group does not have to lose for another to win,” Kadisha continued. One key area for sensible policy action is rent stabilization. Thoughtfully implemented rent stabilization can provide tenants with the stability they need while allowing landlords to earn a fair return. By capping annual rent increases at a rate tied to inflation, we can ensure rental housing remains affordable without imposing undue burdens on property owners. Ensuring fair treatment for tenants and landlords alike helps build stronger, more resilient communities. “As property managers, we bring a unique perspective to the table, balancing tenant needs with our business interests. Lopsided policies can harm the broader community, making it imperative for us to advocate for balanced, unifying housing policies. By working together, we can bridge the gap between stakeholders and pave the way for a more equitable, sustainable housing market.” Addressing the current housing crisis demands bold, visionary leadership from policymakers. By prioritizing policies that promote stability, fairness, and inclusivity, stronger communities where everyone has access to safe, stable, and affordable housing can be built. Property managers are ready to collaborate with policymakers, tenants, and other stakeholders to realize this vision. ### For more information or to schedule an interview with a K3 spokesperson, please contact Dan Rene at 202-329-8357 or dan@danrene.com Contact Details K3 Holdings Dan Rene +1 202-329-8357 dan@danrene.com

July 17, 2024 10:00 AM Eastern Daylight Time

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Leading National Massage Destination Squeeze Welcomes Melinda Davenport as Strategic Advisor

Squeeze

Squeeze, the leading and fast-growing massage destination founded by the creators of Drybar, today announced the appointment of Melinda Davenport, a Communications Executive with extensive experience with top Fortune 500 companies, as the newest tactical addition to Squeeze’s Advisory Board. Davenport will serve as the brand’s strategic advisor, bringing her extensive expertise and experience to further shepherd the brand’s upwards trajectory during an integral growth period for Squeeze as they continue to aggressively franchise and expand the brand’s presence across the U.S. In her role, Davenport will provide strategic counsel to the Board, in addition to Squeeze’s co-founder and CEO Brittany Driscoll. Davenport’s responsibilities will include spearheading investor strategy, assisting with innovation efforts, while opening new networking opportunities for the brand. Additionally, Davenport will offer corporate mentorship to Squeeze’s executive team, and foster deeper industry relations on behalf of the brand, ensuring Squeeze has the foundation to sustain its momentum as a leading innovator amongst competitors. “We are so excited to officially welcome Melinda to our team,” said Brittany Driscoll, Co-Founder & CEO of Squeeze. “Her proven track record and visionary approach will be an incredible asset in helping guide our brand growth and innovation strategies. We look forward to leveraging her insights and experience to further elevate Squeeze as a global namesake brand.” Davenport’s extensive background will be an invaluable asset to Squeeze as it continues to expand its national footprint and enhance its offerings. Her addition to the team underscores Squeeze’s commitment to providing exceptional service while driving forward-thinking initiatives to continue disrupting the antiquated massage industry. “I am thrilled to join the Squeeze team as a strategic advisor to the Board,” said Melinda Davenport. “Squeeze’s dedication to innovation and excellence is truly inspiring, and I am looking forward to working closely with Brittany to help build Squeeze into a household name.” Since its inception in 2017, Squeeze has rapidly become a beloved destination for consumers seeking high-quality yet accessible massages through its seamless, tech-forward booking experience, exceptional quality service, and commitment to creating the ultimate “feel good” environment. As the brand continues to rapidly expand, Squeeze will continue to set new standards and acquire competitive market share as they look to double their national footprint by the end of 2024, with the goal of developing 500 locations in the next 5-7 years. For more information, please visit www.squeezemassage.com or follow @squeeze on Instagram. About Squeeze From the founders of Drybar, meet Squeeze, a way better massage experience. After recognizing the gap in the massage industry, Alli Webb and Michael Landau dreamt up the concept for Squeeze. In 2017, Brittany Driscoll, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality. She stepped into the role of Co-Founder & CEO, spearheading the launch of the brand and the opening of its flagship location in Los Angeles. Squeeze’s revolutionary app-based booking platform allows guests to book, pay, tip, set personalized preferences, rate and review all at the touch of a button so guests can walk in and figuratively float out. Massages are tailored to guests’ preferences including pressure, aromatherapy, music and lighting with no additional fees. The company has established its headquarters in Nashville, TN and is now franchising nationwide with 15 open locations and over 85 new locations in development. About Melinda Davenport Melinda Davenport is a seasoned strategic communications executive and advisor celebrated for her global impact and award-winning leadership. With a track record spanning Fortune 500 companies, academic institutions, and board appointments, Melinda brings a unique blend of brand reputation expertise and reputational insight. Contact Details Powers PR Alex Wollman alex@powers-pr.com Company Website https://www.squeezemassage.com/

July 17, 2024 09:03 AM Eastern Daylight Time

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University Compounding Pharmacy Announces Rebrand to MediVera Compounding Pharmacy™

MediVera

University Compounding Pharmacy, a leader in personalized medicine since 1999, today announced it is rebranding as MediVera Compounding Pharmacy™. The rebrand comes at a time when the company is growing strongly due to the introduction of new product offerings, nationwide expansion, and the successful differentiation of its quality products and services. Despite the name change, the company’s ownership and passionate team remain the same, ensuring continuity in the high-level service and exceptional care that healthcare providers and patients have relied on for more than two decades. Over the past few years, the company has seen its revenue grow substantially. New product offerings, nationwide expansion, and strong market positioning through differentiated quality products and services, such as the Impressed Advantage program, have enabled the company to double its revenue from 2022 to 2023. Growth is anticipated to accelerate this year, with the company expecting to double revenue year-over-year once again. “Differentiation is and will continue to be an important growth driver for our company. With the Impressed Advantage customer service program, we are making the prescription process easier, faster, and more convenient for both doctors and their patients,” said Bradley McCloskey, PharmD, CEO. “As we continue to launch more product offerings and expand into more states within the next few months, 2024 is poised to become a year of strong growth as we expand our footprint into 14 additional states.” For more information about MediVera Compounding Pharmacy and its services, please visit mediverarx.com or contact Laurie Malseed, Marketing Specialist, at laurie@mediverarx.com or 937-242-0430. About MediVera Since its inception in 1999, MediVera Compounding Pharmacy™ (formerly University Compounding Pharmacy) has been dedicated to providing personalized medicine. With a focus on quality and innovation, MediVera Compounding Pharmacy™ continues to set industry standards, offering tailored solutions to meet the unique needs of healthcare providers and patients. MediVera Compounding Pharmacy™ is currently licensed in and ships to the following 33 states: AZ, CN, CO, DE, FL, GA, IA, ID, IL, IN, KY, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, RI, SC, SD, TN, VA, VT, WA, WI, WY. Contact Details MediVera Compounding Pharmacy Laurie Malseed +1 937-242-0430 laurie@mediverarx.com

July 16, 2024 09:00 AM Eastern Daylight Time

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VOESH New York Sets the Bar High with New Multifunctional & Eco-Friendly Gua Sha Bars

VOESH New York

VOESH New York, the leading clean and vegan body care and wellness brand, is thrilled to announce the launch of its new Gua Sha Cleansing and Shampoo Bars. These personal care bars are designed to elevate shower routines, combining the traditional practice of Gua Sha with modern skincare innovation for a better way to wash. Developed with 100% vegan and 97+% natural-origin ingredients, these bars offer a luxurious and sustainable self-care experience. “Since our start, VOESH has been dedicated to making elevated & sustainable beauty accessible to everyone,” said Vera Oh, Co-Founder of VOESH New York. “Our solid beauty bars are the gateway to zero-plastic choices, helping us reduce carbon emissions while maximizing value and efficacy for our customers.” The new lineup consists of the Gua Sha Cleansing Bar and Gua Sha Shampoo Bar. These revolutionary products combine the benefits of a lymphatic massage and satisfying cleanse in one compact bar. The Gua Sha Shampoo Bar offers a thorough hair wash and soothing scalp massage and features powerful ingredients like biotin, proprietary vegan probiotics, rosemary oil, and apricot seed powder. Its ergonomic shape stimulates hair follicles to promote healthy hair growth. The Gua Sha Cleansing Bar, with ingredients like niacinamide, proprietary vegan probiotics, rosemary oil, and charcoal powder, refreshes and revitalizes the skin and simultaneously relieves muscle tension. "With the recent shift in consumers' mindsets toward clean beauty and the growth of the solid beauty bar industry, we aimed to create multifunctional products that offer a range of health benefits," said Oh. "Showering is a daily habit, and with these bars, we strive to simplify shower routines while making them more enjoyable. These bars not only wash but also provide a gentle massage, enhancing the overall shower experience. A happy body means a healthy life!" said Vera Oh VOESH’s Gua Sha Bars are available on VOESH.com. Experience the future of multifunctional, zero-plastic, solid beauty with VOESH New York. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

July 16, 2024 08:00 AM Eastern Daylight Time

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Ultrahuman announces its App Store ‘PowerPlugs’ with the World’s First AFib Detection Technology on a Smart Ring

Ultrahuman

Ultrahuman, a pioneer in wearable technology, launches PowerPlugs, a platform for individual apps and plugins built on top of Ultrahuman’s health and wellness data stack. This is the world’s first in a smart ring form factor. Recognizing each individual’s health journey is unique, PowerPlugs enable people to choose and focus on the aspects of their health that matter most. It’s designed for highly personalized health insights, ensuring that every individual can personalize their health tracking to their unique needs and goals. At the forefront of PowerPlugs is AFib Detection, a PowerPlug that discreetly monitors your heart rhythm every night to detect signs of Atrial Fibrillation (AFib). Ultrahuman Ring AIR is the first smart ring in the world to offer AFib detection. AFib is the most common type of irregular heart rhythm or arrhythmia. It can lead to serious health complications such as stroke and heart failure, if left undetected. Individuals with potential arrhythmia episodes or a history of irregular rhythms can now track AFib closely and seek early intervention. Speaking on the launch, Mohit Kumar, Founder and CEO of Ultrahuman said “When it comes to health, one size doesn’t fit all. That’s why we built PowerPlugs for people to pick and choose what matters most for their health and wellness. Over the next few years, you could expect thousands of applications to be built on top of Ultrahuman’s comprehensive health data platform. Given our most comprehensive data stack of health markers from Ultrahuman Ring, M1 CGM, Ultrahuman Home and more to come, there’s infinite scope to build deep experiences over the next few years. Essentially, your Ultrahuman Ring will keep getting better after your purchase.” “We’re launching our first few PowerPlugs with a novel game changing capability, AFib detection. This life saving technology comes with medical approval in limited markets currently and we’re aggressively launching new markets with regulator’s approval every few weeks.” The PowerPlugs ecosystem can be accessed through the Ultrahuman App and is available in free and premium options. Circadian Rhythm Understanding the importance of aligning with natural circadian rhythms, the Ring AIR provides actionable recommendations tailored to your lifestyle. These suggestions include the optimal times to expose yourself to natural light, exercise, and wind down in the evening, aiming to enhance your energy levels, improve sleep quality, and bolster your overall health. Pregnancy Mode Pregnancy Mode adjusts health monitoring and recommendations specifically for pregnancy. It provides tailored advice on nutrition, activity levels, and health metrics that are crucial during this time. Gain insights into how to maintain your health and your baby's development, with safety and well-being as the priority. Cycle Tracking Cycle Tracking offers a comprehensive overview of your menstrual cycle phases and predicts upcoming cycles with high accuracy. This tool provides personalized insights into your fertility windows and symptom patterns, enabling proactive health management and lifestyle adjustments. Empower yourself with knowledge to make informed decisions about your reproductive health. Caffeine Window Track and optimize your consumption of stimulants such as caffeine throughout the day. By understanding your body's response to different stimulants, this tool advises on the best times for consumption to boost your alertness without affecting your nightly rest. Ideal for maintaining high energy levels and ensuring restful sleep. Vitamin D Manage Vitamin D intake through sun exposure. The app calculates the optimal times for you to step outside, based on your skin type, location, and current UV index, ensuring you get the most effective and safe sun exposure. It focuses on skin absorption, telling you precisely when to go out and estimating how much Vitamin D (in IU) your skin will absorb during your session. With real-time tracking and safety alerts to prevent overexposure, this PowerPlug makes maintaining healthy Vitamin D levels effortless and personalized. Jet Lag Jet Lag PowerPlug features personalized jet lag plans based on the users' travel itineraries, sleep patterns, and chronotypes, leveraging evidence-based methods involving light exposure, melatonin supplements, caffeine, and naps. It offers detailed schedules to follow before, during, and after trips, helping reset the circadian clock efficiently. Weight loss Integrate meal planning with real-time glucose monitoring to optimize your fitness journey. Ultrahuman Ring AIR tracks calories burnt throughout the day. It syncs with automated food logging to provide a comprehensive view of calorie intake versus expenditure. This helps users maintain a balanced diet and work towards their fitness goals without the hassle of manually logging their data. This is a game changer for anyone optimising their weight loss journey. Ovulation Women can now understand ovulation cycles, helping them better understand their bodies and menstrual health. For women looking to conceive, accurate ovulation detection can significantly increase the chances of pregnancy by identifying the most fertile days. Conversely, for those practising natural family planning methods, knowing the ovulation period can help in avoiding pregnancy. Additionally, continuous monitoring can help identify potential reproductive health issues early, allowing for timely interventions. Ultrahuman’s accessibility to health personalization doesn’t stop there. For the first time ever, developers can get access to Raw PPG, Accelerometer and Temperature data streams from the Ring AIR. Ultrahuman invites developers to build bespoke algorithms on top of these data streams from the Ring AIR using UltraSignal, Ultrahuman Ring AIR’s developer platform. UltraSignal will help fuel more customization and innovation in health. Developers can build custom algorithms for Sleep, Stress, Movement, Fertility and more, creating their own Powerplug. About Ultrahuman Ultrahuman is the world's most advanced metabolic fitness platform. Ultrahuman’s products include the Ultrahuman M1(continuous glucose monitoring sensor), the Ultrahuman Ring and Blood Vision, a preventive blood testing platform with the pioneering UltraTrace™ technology. By collating different biomarkers, Ultrahuman is helping people improve their energy levels and lifestyle, track their workout, sleep and recovery, and avoid metabolic disorders. For more information and updates on Ultrahuman, please visit ultrahuman.com or follow us on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Contact Details Ultrahuman Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Ultrahuman Hisham Syed hisham@ultrahuman.com Company Website https://www.ultrahuman.com/

July 16, 2024 08:00 AM Eastern Daylight Time

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