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SUPER73® Raises $20 Million in Funding From Volition Capital

SUPER73

SUPER73®, an American electric vehicle brand, based out of Orange County, California, announced today the close of a $20-million investment from Volition Capital, a Boston-based growth equity firm. Founded in 2016 by LeGrand Crewse, Michael Cannavo, and Aaron P. Wong, SUPER73® produces two-wheeled electric vehicles with a mission to fuse motorcycle heritage and youth culture. It has quickly grown into one of the most recognizable electric vehicle brands in the world, with a loyal and passionate customer base, which includes many A-list celebrities and professional athletes. “We have always known that there was something special at SUPER73. It wasn’t just about creating a fun electric bike, it was about building a gateway to unlimited adventure and cultivating a true community. Volition Capital not only saw that same vision but believed in it. Together, we now have a real opportunity to take SUPER73 to the next level and help redefine the electric vehicle industry.” – Legrand Crewse, CEO of SUPER73. After an impressive launch on Kickstarter, SUPER73 saw fast-paced growth, not only because its handsome, minimalistic e-bikes looked like nothing else at the time, but also because the company bucked the norms of the traditional electric bicycle industry. SUPER73 refused to become one of the many stale e-bike companies that exist solely to produce mass-market vehicles, and instead became a content-driven lifestyle brand that inspires adventure and creates community. The company’s desire to be different is key to its success. In 2017, SUPER73 went viral after redesigning its first-generation e-bike to resemble a pair of Star Wars speeder bikes. These were ridden in costume through downtown Manhattan; the video has subsequently been viewed more than 10 million times on YouTube. SUPER73 continued to produce noteworthy hits including an appearance at New York Fashion Week, an international art exhibition with contemporary artist Tom Sachs, and a custom-built, 24-karat gold e-bike for Post Malone. As the company continued to produce remarkable viral content, its popularity snowballed, and soon SUPER73 attracted the attention of big-name celebrities, athletes, and performers including Jack Black, Will Smith, and Madonna. What’s more, the brand earned their support without paid promotion or endorsement. Many more celebrity riders followed, including: Anderson Silva Andrew Schultz Andy Milonakis Avril Lavigne Brett Conti Cam Newton Cara Delevigne Casey Neistat Chris Lake Colin Hanks Conan O'Brien David Dobrik Dennis Rodman Devin Funchess Diplo Ed Bassmaster Flosstradamus Grayson Dolan Greg Finley Hayes Grier iJustine Jack Black Jaime Foxx Jared Goff Jason Snell Jenna Dewan Tatum Jesse Wellens Joel McHale Justin Bieber Kade Kelly Ripa Kelly Slater Kevin Pouya Klay Thompson Lil Nas X Logan Paul Lukas Podolski Madonna Matt & Kim Matt James Meek Mill Mitchell Whitfield Neymar Nina Dobrev Paris Hilton Phil Wickham Philip Defranco Post Malone Rahul Kohli Reggie Watts Robbie Madison Robert Pattison Ryan Reynolds Ryan Seacrest Sam Sheffer Scott Eastwood Shaun White Slander Snoop Dogg Sofitukker Solomon Berg Suki Waterhouse Swae Lee Todd Gurley Tyler the Creator Will Smith Yes Theory Zach Braff Today, there are tens of thousands of SUPER73 riders and enthusiasts across more than 20 countries. The brand’s moto-inspired culture has created a new generation of “bikers,” who not only self-organize into regional “SuperSquad®” rider clubs but have also embraced the custom modification subculture. All over the world, fans of SUPER73 share their custom creations on social media and have helped to grow the “SuperSquad” community faster than ever. Today, SUPER73 has more than 430,000 followers across its content channels. The brand continues to push the boundaries of innovation by frequently producing high-profile collaborations with unique partners including legendary French soccer club Paris Saint-Germain, Japanese streetwear brand NEIGHBORHOOD, and famed motorcycle designer Roland Sands. Mold-breaking projects like these have gained SUPER73 coverage in major publications such as Time Magazine, ESPN, Rolling Stone, GQ, Car & Driver, Men’s Journal, Motor Trend, Hypebeast and many more. It’s been less than five years since SUPER73 came to life, but the company employs more than 75 people on two continents; in 2020 SUPER73 opened its first European headquarters in Amsterdam. And with the demand for SUPER73 e-bikes in Europe already outpacing the remarkable demand for its products in the U.S., there is no doubt this young company will see even more success with the support of Volition Capital and its $20-million growth investment. “Super73 has all the ingredients to become a great consumer brand – fanatical customers, insatiable demand for its products, and a distinctive design philosophy,” said Larry Cheng, Managing Partner, Volition Capital. “It is one of the fastest growing companies we’ve ever invested in, and are poised to build a great new American brand as it leads the e-bike market for years to come.” EDITOR’S NOTE Please enjoy and share the video presented by Joel McHale, which captures the fun, adventurous spirit of SUPER73. The video can be viewed and shared here: vimeo.com/507214778/5c3c68ed68 The video and high-resolution images are available for download here: dropbox.com/sh/f5z54y1stwqkdnt/AADvmzbZ-JBTBGYg6q_Q5om-a?dl=0 ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or on social media @super73. ABOUT VOLITION CAPITAL Volition Capital is a Boston-based growth equity firm that principally invests in high-growth, founder-owned companies across the software, Internet, and consumer sectors. Founded in 2010, Volition has more than $1.1 billion in assets under management and has invested in more than 30 companies in the United States and Canada. The firm selectively partners with founders to help them achieve their fullest aspirations for their businesses. For more information, visit volitioncapital.com or follow us on Twitter @volitioncapital. Contact Details Christiana Mullen, Marketing Coordinator +1 714-659-4883 christiana@super73.com Michael Cannavo, SUPER73 founder michael@super73.com Company Website https://super73.com

February 17, 2021 07:50 AM Eastern Standard Time

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Knowledgehook to boost maths attainment across Australia

Stockwood Strategy

Knowledgehook, the world’s most comprehensive mathematics learning platform, has launched in Australia as the nation’s teachers turn a corner in addressing low maths attainment levels for young people. It is now available to schools across the country for children in Year 3 to Year 10 classes, through The Learner First, a consultancy working with schools across Australia. The latest TIMSS (Trends in International Mathematics and Science Study) found that Australia’s achievement in mathematics has improved since 2015. However, Year 4 mathematics achievement has not changed since 2007. One of the biggest challenges facing educators is to find better ways to meet the learning needs of the many students who fall behind in schools, failing to meet year-level expectations (often year after year) and, as a consequence, become increasingly disengaged. Knowledgehook’s proprietary technology harnesses the power of data to track where students are on their math journey. Their programmes connect a child’s at-home learning with in-school education, providing real-time insights to teachers on learning gaps. This empowers teachers to develop an understanding of the maths concepts related to their students’ challenges, enabling them to adjust instruction and monitor student progress. As Knowledgehook launches across Australia, former Australian Mathematics Curriculum leader, Margaret Bigelow, commented: " Australia's results in international testing are improving. The impact of a national approach to teaching and learning Mathematics has impacted on this improved outcome. Teachers need to be supported to maintain this trajectory of improvement by having the ideas and tools to enhance the engagement of their students to develop critical and creative thinking and further mathematical skills. This will enable students to adjust to the ever-changing demands and challenges of life in the future." “Knowledgehook was inspired by my own struggle with maths as a child,'' explained Co-Founder and CEO of Knowledgehook, Travis Ratnam. “Having the right, personalised guidance makes all the difference and every student deserves to have a teacher who has access to the best pedagogical tools, and parents who have insights into their learning. Our platform is not a game, it pulls together a 360 view on a child’s learning journey enabling people around them to improve the child’s math experience and outcomes. In launching Knowledgehook across Australia, Joanne McEachen, Founder and CEO of The Learner First commented: “I love the fact maths support is available 24/7 so when a learner struggles with a math’s concept, the teacher can access professional learning and development to help support both the learner and the teacher on the spot. Moreover, it helps teachers retrace their approach and identifies what may have been missed allowing them to recover and embed essential skills and concepts. Quite simply, it is what we have been missing for years and it will certainly complement the current trajectory of further improving math’s performance and disposition in Australian students.” Knowledgehook’s AI-enabled platform has grown to support schools across the US, Mexico, and the UK. It is designed to scale across multiple countries and languages developing teacher capacity while engaging students and providing actionable insights for parents. Over the years, Knowledgehook’s research-based solution has garnered industry-leading partnerships and investments from the most recognised global education bodies, notably from the University College of London (UCL), the global leader in education research. Knowledgehook actively collaborates with governments around the world while also working directly with schools and their suppliers, to offer curriculum-aligned solutions. The company currently empowers teachers in more than 100,000 schools. In 2021, it is anticipated the solution will reach 50,000,000 students globally. “We have received growing interest for our technology and expertise to be applied to other subjects and we look forward to expanding our solution to empower more educators and support the learning of students to become the problem-solvers of tomorrow,” Qamar Qureshi, President and Chief Business Officer added. Ends About Knowledgehook Knowledgehook, a leading educational technology company, empowers hundreds of thousands of teachers and parents to collaboratively support the mathematics learning journey of millions of students worldwide. Winner of Google’s Game Changer Award and named Top Disruptor by BNN, its platform analyses student understanding through engaging assessments, providing real-time personalised solutions to close learning gaps between classroom teaching and at-home learning. Designed by leading numeracy and research experts, Knowledgehook’s Instructional Guidance System is known for reinventing how online technology supports education and educators, while inspiring the problem solvers of tomorrow. Contact Details Knowledgehook Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.knowledgehook.com/

February 15, 2021 04:00 PM Eastern Standard Time

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Best Buys for Valentine’s Day 2021

YourUpdateTV

Valentine’s Day is right around the corner, and while this year’s day of love might look a little different, that’s all the more reason to celebrate the people around you. Recently, Beauty and Lifestyle Expert, Alle Fister, teamed with YourUpdateTV on a satellite media tour to share her top gift ideas for Valentine’s Day 2021. A video accompanying this announcement is available at: https://youtu.be/o0C7M0hi3w8 Valentine’s Day Brunch With the 14th falling on a Sunday this year, it means brunch will be a popular activity for many. So, whether you are having a romantic day with your partner or celebrating ‘Galentine’s Day’ on the 13th with friends, it’s always a good idea to kick off your celebrations with the ‘official sponsor of brunch’, Korbel. They have some really fun and easy 1 to 1 ratio cocktails such as the Chambord Royale, which is the PERFECT pink drink for at-home date night. Just pour Chambord into a flute glass, top with sparkling wine, and finish with a raspberry garnish. Dressing for the Occasion If you’re getting a little more dressed up for the occasion, checkout ModCloth’s Sweetheart Shop which features vintage inspired silhouettes from XS to 4X that will have you falling head over heels. These are the perfect option for any Valentine’s Day ensemble. Valentine’s Day ‘Self-Love’ It’s been a long year, so I think we could all use a little self-love. One great option is from Birchbox. If you’re like me, you’re less ‘beauty obsessed’ and more ‘beauty casual’. You can’t spend all your time sorting through beauty products, so you prefer a simple and personalized way to explore different options. Birchbox exists to simplify all of the beauty and grooming product options for you and do a great job selecting product samples tailored to your specific beauty profile. For $15 a month, you can purchase the subscription for yourself or a gift subscription for someone special on your list. Also check out Versed - the cleanest drug store brand out there, period! They have an incredible product called Dew Point, which is great if you want to keep your skin hydrated but don’t like the feeling of traditional cream textures. It absorbs instantly and leaves your skin feeling refreshed and never greasy. Last year, they sold one unit every 3 minutes and 45 seconds, so it’s a popular pick! You can find it online at versedskin.com or in-store at Target. At-Home Fitness Routine We’ve all had to adjust this year, and I think everyone learned one valuable lesson. We need to make the most of our space! Especially those of us living in smaller apartments. So, check out JAXJOX, the ultimate space-saver and the perfect addition to at-home workout routines. The Kettlebell goes from 12-42lbs in the click of a button - and the system includes smart tracking, saving you, and a partners, reps, weight, sets, and power! It’s pretty darn cool and provides the gym experience we’ve all been missing. For more information, visit Bollare.com or follow @Bollare on Instagram. About Allie Fister: Alle Fister is the Principal and Founder of Bollare Communications, a full service beauty, fashion and lifestyle communications firm with offices in London, NYC, Los Angeles and Newport Beach. Fister began her career as an early employee at women’s online retailer, Shopbop, where she headed the brand’s communications. Ultimately, Shopbop was acquired by Amazon, and Fister launched her firm, Bollare, with Shopbop as her first client. Today Bollare works with clients such as Barbie, Blank Denim, Charlie Holiday, Josie Maran, Innisfree, Missguided, Modcloth, and Timberland across marketing, pr and communications. In her free time, Fister is on the Founding Team of I am a voter., a proud mother and wife, and an active yogi. Fister has appeared on over 400 regional and national broadcast segments such as the Today Show, EXTRA, CBS Early Show, MTV’s TRL, and had standing segments on E! News, TV Guide Channel, Soap Talk. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 10, 2021 04:00 PM Eastern Standard Time

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Chew on This: How to Choose the Healthiest Snacks

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/4u9Fhl4GE4w Stressful times call for comfort food and for many people that means turning to snacking. Before the pandemic, consumers were snacking more than ever – with a focus on healthy products and ingredients. In 2020, there was a surge in packaged foods with consumers buying groceries online instead of going to the store. But snacking has gone beyond just the foods we eat – now snacking is bringing us together for comfort and connect and we’re looking for snacks that are delicious and nutritious! But not all snacks are created equal and research has indicated that consumers want their food to work for them. One in 4 consumers are looking for health benefits from food, and heart health ranks high among what they seek. The best snacks are multi taskers: They do a ton of things at once, providing a powerful combo of: protein, healthy fats & fiber – all are important to keep you feeling satisfied longer. And almonds provide all three components along with a variety of important nutrients. Bonnie Taub-Dix – Blue Diamond partner, Registered Dietitian and author of Read It Before You Eat It – Taking You from Label to Table – conducted a nationwide media tour in conjunction with D S Simon Media and YourUpdate TV to discuss healthy snack options from Blue Diamond. With Blue Diamond, consumers can always have nutritious items on hand. For example: Almond Breeze Almondmilk is made with real California almonds, and is fortified with vitamins and minerals that are essential to a healthy diet. Shelf Stable Almond Breeze Almondmilk lasts for a year unopened in the pantry. Whole Natural Almonds – Just 28 almonds can help satisfy hunger including 6 grams of plant protein. Crave Almond flavors: From Wasabi & Soy Sauce to Spicy Dill Pickle, Salt ‘n Vinegar to Honey Roasted – these almonds will satisfy hunger and give you a nice kick of flavor. Almond Breeze Almondmilk is an excellent source of calcium with 50% more calcium than dairy milk*. In fact, it’s an excellent source of calcium and vitamins D and E as well as a good source of vitamin A. Almond Breeze is a great choice for people who prefer foods that are low in calories, sugar-free, lactose-free, gluten-free, or for those who follow a vegetarian or vegan lifestyle. Almonds are incredibly nutritious. Just 28 Whole Natural almonds provide 6 grams of plant protein, 3 grams of fiber, healthy fats and they’re an excellent source of biotin, vitamin E, a good source of magnesium and so much more. With plant-based diets being so popular these days, almonds and Almond Breeze Almondmilk are so versatile they’re perfect ingredients for meals and snacks anywhere from smoothies, to stews and baked goods to meet consumers wherever they are along their health journey. For more information you can visit BlueDiamond.com *Almond Breeze: 35% DV (450mg); Dairy milk: 25% DV (300mg) - 1 cup of dairy milk contains 300mg calcium vs. 1 cup of Almond Breeze contains 450mg calcium About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 09, 2021 10:30 AM Eastern Standard Time

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Pop Culture Newswire Launches to Provide Marketers with Multimedia Distribution to Entertainment Journalists and Influencers

RetroPop Media

RetroPop Media announced today that is has launched Pop Culture Newswire ( www.PopCultureNewswire.com ), the affordable, multimedia press release wire service targeting entertainment journalists, media platforms, and digital influencers who crave pop culture content. Created by 35-year veterans of the press release wire service and event industries, Pop Culture Newswire provides companies, agencies, events, and celebrities, with flat-rate, comprehensive, targeted distribution services. Extensive multimedia options are standard with almost all the pay-as-you-go distribution options. In contrast to the more generic and pricey legacy press release wire services, Pop Culture Newswire is specifically tailored to reach the influential “Geek” press covering everything from toys and gaming, to movies, streaming shows, concerts, conventions, and collectibles. Media can register to receive Pop Culture Newswire headlines free at https://www.popculturenewswire.com/journalists/. “We’re focused on clients who need to engage the influential media outlets and digital content creators that are setting the agenda on what’s hot and what’s not in pop culture,” said Bill Gato, the Co-Managing Partner of Pop Culture Newswire and CEO of its strategic wire service ally, Latinx Newswire. In addition to its niche focus, Pop Culture Newswire provides clients with various significant advantages over other wire services: – Low Cost, Flat Rate Pricing and ZERO Overage: Pop Culture Newswire is low cost AND flat rate-based so clients never have to guess how much posting and/or distributing their multimedia press releases will be. Pop Culture Newswire rates begin at a low, introductory rate of $149 and the wire service never charges Overage rates, one of the most controversial and expensive costs associated with traditional press release wires. – A Full Scale Multimedia Platform: Pop Culture Newswire’s platform features a socially-wired, beautifully designed web site that allows clients to post photos, YouTube videos, PDFs, biographies, presentations, brochures and more at a fraction of what other wire services charge. Even the most inexpensive Pop Culture Newswire release is a multimedia release. – Comprehensive Targeting of Pop Culture Media and Influencers: The wire service offers clients comprehensive national and state distributions to U.S. media and digital influencers. In addition to geo targeting news releases, Pop Culture Newswire also allows clients to send content to media and bloggers in 11 specific categories of news such as Collectibles/Toys, Comics/Graphic Novels, Editorial Features, Fashion, Festivals/Conventions, Gaming, General Entertainment, Multicultural News, Movies/TV/Stream, Music/Concerts, and Sports/Recreation. Pop Culture Newswire follows the same media relations best practices and protocols that guided its management team to launch (and later successfully sell) Hispanic PR Wire, the first U.S. Hispanic press release wire service in 2000. – SEO-enhanced and socially savvy releases – EVERYTIME: PopCultureNewswire.com has been designed with SEO-enhanced multimedia features that help get content indexed by major search engines such as Bing, Google and Yahoo. SEO-enhanced press release postings mean that Pop Culture Newswire treats consumers looking for news with the same intensity that it uses to cater to journalists and bloggers. - Unmatched Media, Digital, and PR Expertise: The Pop Culture Newswire team is comprised of award-winning media and public relations professionals who have a deep understanding of media, digital, and social media. Our team includes the winners of the PRSA Silver Anvil, PRISM, PR Week Campaign of the Year and Hispanic Public Relations Professional of the Year Awards, a sweep of every top PR award that exists and a testament to the achievements of this team and its expertise. A Veteran Wire Management Team The launch of Pop Culture Newswire reunites the core management group that created and later sold the industry’s first Hispanic press release wire service to British media conglomerate United Business Media in 2008. Pop Culture Newswire’s management team includes Latinx Newswire co-founder Jay Cruz, RetroPop Media CEO Manny Ruiz, as well as events and media entrepreneur Maribel Piza. About Pop Culture Newswire Co-headquartered in Ft. Lauderdale and Los Angeles, Pop Culture Newswire is the affordable, multimedia press release wire service tailored for brands, event producers, celebrities, media, and marketing agencies who want to reach the entertainment and pop culture “Geek” press. Our flat-rate press release wire service offers clients comprehensive national and state-specific distributions. Powered by RetroPop Media’s proprietary distribution network and led by award-winning social media industry and press release wire industry pioneers, our newswire features a wide range of budget-friendly multimedia capabilities that are priced at a fraction of what traditional wire services cost and deliver value every time. Contact Details Pop Culture Newswire Angela Sustaita-Ruiz +1 855-464-4772 newsroom@popculturenewswire.com Company Website https://www.popculturenewswire.com/

February 09, 2021 08:05 AM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with Ignyte Assurance Platform

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with Ignyte Assurance Platform, a leading provider of software and consulting expertise for cyber risk, cyber compliance, and cybersecurity standards mapping and assurance. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. Ignyte Assurance Platform delivers a software product to assist with data collection, analysis, and to help streamline processes across multiple security frameworks at once. The capability developed by Ignyte Assurance Platform supports an organization’s efforts around security, governance, risk management, and compliance and provides a tested and proven range of solutions to improve overall cybersecurity protection and resilience while meeting requirements of standards such as CMMC. The executed Engagement Agreement establishes a collaborative engagement between Ignyte Assurance Platform and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor, vendor, and supplier community of providers creating a broader CMMC ecosystem globally to improve security and resilience. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “While CMMC seems like a brand-new framework for someone outside the industry, we’ve been working on automation of its predecessor legislative and industry requirements such as DFARS 252.204-7012, NIST 800-171 and FedRAMP since 2012, eliminating manual components and automating governance processes” said Mr. Max Aulakh, Founder and CEO of Ignyte Assurance Platform. “We recommend implementing NIST 800-171 for now, because it’s the first logical step in CMMC adaptation. NIST domains cover 110 controls out of 130 required for Level 3 of CMMC. Joining IT-AAC / COE in this initiative, we are not just bringing educational resources to the table, but have the means to utilize our technology to speed up and simplify CMMC adoption for the DoD Supply Chain” Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as advocates. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and Ignyte Assurance Platform partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on Ignyte Assurance Platform, please visit https://ignyteplatform.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

February 08, 2021 08:00 AM Eastern Standard Time

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2021 Will Be the Year of Meaningful Travel

YourUpdateTV

Airbnb released a new report and highlighted how 2021 will see a shift toward more meaningful travel as the pandemic continues to limit mass tourism and afflict the industry overall. When travel returns in 2021, it will be about connecting with loved ones through more personal trips, with mass tourism unlikely to return at any scale this year. Recently, Director of International Communications at Airbnb, Cassidy Blackwell, teamed with YourUpdateTV on a satellite media tour to discuss this trend and much more. A video accompanying this announcement is available at: https://youtu.be/f00q-568WXw In the report, US consumers say their near-term travel priority is to spend time with family and friends in comfortable, familiar and secure settings. Here are some additional findings from the report: Travel for pleasure is the out-of-home activity Americans have missed the most—over going to restaurants and bars, and attending sporting and other live events. A majority is ready to travel again: 54% have either already booked, are currently planning to travel, or expect to travel in 2021. This includes 57% of 18- to 29-year-olds, and 60% of 30- to 49-year-olds. The type of travel people have missed the most is visiting with family and friends. Business travel is the type of travel they have missed the least. Connecting with family and friends is also the type of travel that has grown most in importance as people look to travel after the pandemic: 41% say such travel has become “much more” important to them, almost twice the percentage who cite travel to accomplish personal goals (22%). Affordability is the top priority overall when it comes to choosing accommodation not just for the first trip but for future travel indefinitely (54%), beating health and safety protocols by 10 points. Nearly three in five Americans (58%) earning less than $50,000 per year say they are booked, planning or expecting to travel in 2021. Based on ongoing Airbnb guest survey data, a majority of guests—including 53% of all homes guests in 2019—tell us they choose Airbnb to save money while traveling. 56% of those under age 50 say they would be “much” or “somewhat more likely” to use an online platform which offers the ability to search for alternate energy and green accommodations. Only 28% of those aged 50+ say the same. For more information on these trends and much more, visit Airbnb.com About Cassidy Blackwell: Cassidy Blackwell is the Director of International Communications at Airbnb. In her role she is responsible for leading the teams across EMEA, APAC, LATAM and China to drive initiatives that help to advance business objectives, policy priorities and brand reputation. In her tenure as a marketing and communications professional, Cassidy has experience in working in both tech, CPG, retail and philanthropy, with specialized experience in empowering women, people of color and other underserved communities around the world. Cassidy has been named one of Fast Company's Most Creative People in Business, Brand Innovator's 40 Under 40 and a finalist for the Sage Group's Marketers Who Matter. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 05, 2021 10:00 AM Eastern Standard Time

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Scents of Space: Citizen Helps to Create a Relaxing Environment at Home

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/izrNOXrEqMI In a time where working remotely, virtual school and stay-in date nights have taken on a whole new meaning, your home environment has never become more important. Leading watchmaker, Citizen, launches a new innovative scent diffusing wellness clock – Sensory Time™ for home and offices. This multi-functional sensory clock is fully integrated, time saving and a life enhancing product. Our homes are our sanctuary; it is one of the few places where we feel comfortable, safe, and at peace. However, with the current events, many of us need to try to transform our homes into a more relaxing place, helping us to cope with all the stress that we might feel. Caroline Fabrigas, CEO of Scent Marketing Inc. and Co-founder of Scent Invent Technology partnered with Citizen, D S Simon Media, and YourUpdate TV on a nationwide media tour to discuss the ways the scents can be used to create a relaxing home environment and discuss the launch of the new scent-diffusing wellness clock from Citizen called Sensory Time™. The use of scent has become a vital part of everyday life as the pursuit for health and wellness increases. Created in partnership with IFF (International Flavors & Fragrances), one of the largest fragrance houses globally, the end result was an innovative, scent diffusion system that provides high quality aromas. Sensory Time is available with two essential oil blends: Lavender Escape and Citrus Boost. Lavender Escape is a calming, uplifting blend of aromatic and woody noted for a sense of calm and a feeling of comfort and balance. Citrus Boost is an uplifting surge of stimulating botanicals for a sense of rejuvenation. This noiseless aroma machine can use essential oil directly without any water. Water based evaporators or fans destroy all the properties of the essential oil which are important for well-being. By using solid state diffusion technology the scent machine preserves all the good properties of the essential oil while providing a subtle diffusion Sensory Time also uses 100% essential oil, leaving nothing to waste. Nano particles leave no residue and allow you to scent a 500 cubic square feet house or office space subtly and efficiently. Replenishment oil supply will be sold to separately. Sensory Time is offered in three modern designs: White on Expresso Wood (CC1038), White on White (CC1036), and White on Dark Grey (CC1037). All clocks retail at $99.00. Sensory Time’s other unique features include precision timekeeping with a 24-hour digital clock and alarm for the scent diffusing mode, a Bluetooth wireless speaker that delivers pitch perfect sound, USB power source for extra charging capabilities and a modulating wellness light that adjusts to suit your mood. Sensory Time is the perfect gift for this holiday season. It is available at www.citizenwatch.com/sensorytime. About Citizen Watch: Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates “Better Starts Now,” searching for and accomplishing goals that cultivate positive change. Driven to create timepieces enjoyed by citizens all over the world, Citizen formed an alliance partnership with Disney in 2018, another powerhouse brand with similar values. With a long-term partnership in place, Citizen participates in activations surrounding the Disney Parks, Marvel, Star Wars and more. Citizen is the Official Timepiece of both Walt Disney World and Disneyland with branded clocks in both theme parks. In addition, in 2020 Citizen joined 1% for the Planet, pledging to donate 1% of its website sales in the U.S. to support global nonprofit organizations focused on the environment. At Citizen, our purpose started with a simple yet revolutionary challenge to ourselves: to think about power differently. For over 40 years, CITIZEN’s proprietary Eco-Drive® technology has harnessed the power of light from any natural or artificial light source to convert it to energy, eliminating the need for any battery replacement, using a renewable energy to keep batteries from landfills. All watches require power, but very few consider the source that power comes from, and what impact it may have on not just the wearer, but the world at large. Eco-Drive isn’t an ordinary power source — it’s one with purpose built in. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 05, 2021 10:00 AM Eastern Standard Time

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New Year, New Finances

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With the new year underway, it’s a great time to make some financial resolutions to help manage your money. In an increasingly digital world, it’s now more important than ever to harness the power of digital tools so you can level-up your financial journey in the year ahead. Recently, personal finance expert, Farnoosh Torabi, teamed up with Capital One and YourUpdateTV on a nationwide satellite media tour to share tips and digital banking resources to help consumers across the nation get set for financial success in the year ahead. A video accompanying this announcement is available at: https://youtu.be/8FpRQjEfQvc Shopping Smart When it comes to finances, the first place to look is your last few credit card statements, said Torabi, who recommends scrutinizing every purchase to make sure they fulfill a need. And, as we rely more and more on our phones for digital transactions, it can be easy to make impulse purchases, she said. According to Torabi, small behavioral shifts, like avoiding late-night spending, can help you mindfully shop and avoid unnecessary purchases. When you do shop, shop smart. Searching for discounts and coupons is one easy way to save, and, luckily, there are great digital tools out there that can do the work for you. For example, Capital One Shopping is an online tool that finds you better offers, automatically applies the best coupon code at checkout, and lets you know when prices drop on products you’ve viewed and purchased. The best part is it’s free and accessible for anyone in the U.S. via a browser extension download or mobile app on your phone. Getting Organized for Tax Season With tax season just around the corner, it’s never too early to get organized so you can get prepared and maximize your return. Torabi recommends filing your taxes online or by using a tax software to avoid costly errors. This is another great time to take advantage of digital tools like Eno, the intelligent assistant from Capital One, which is available to customers via text, email, mobile app and online. Eno proactively sends customers a personalized year-end summary of possible charitable donations made with their Capital One card so they can see what might be eligible for tax deductions. Protecting Yourself Online Protecting your personal information is paramount, which is why Eno creates virtual card numbers to disguise and protect your actual credit card number when making online purchases. You simply install the browser extension, and next time you’re checking out, you’ll be provided with a unique virtual card number specific to that site. And, it’s worth the reminder, said Torabi – do your research! If a site is new to you, glance at the Better Business Bureau or do a quick online search to make sure it’s a reputable merchant. If it feels too good to be true, it probably is! For more information about digital tools from Capital One, visit capitalone.com About Farnoosh Torabi: Farnoosh Torabi is one of America’s leading personal finance authorities — hooked on helping you live your richest, happiest life. As a Contributing Editor to Oprah Magazine and NextAdvisor, host of primetime series for CNBC and creator of the Webby-nominated podcast So Money, Farnoosh has become our favorite go-to money expert and financial friend. The New York Times calls her advice, “perfectly practical.” About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 03, 2021 12:00 PM Eastern Standard Time

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