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‘Hybrid’ Sports Tourism and Community Recreation Facility Development Increases 33% -- Signaling Major Transformation for Future of Parks & Recreation

Sports Facilities Companies

The Sports Facilities Companies (SFC), a national consultancy, developer, and operator of sports, recreation, and events properties, predict that the $39.7 billion youth and amateur travel sports and the $218 billion parks and recreation industries are colliding, signaling a major transformation in the operations of local government. This prediction is based on SFC's analysis of 2,000 communities over the last 20 years, including analyzing parks and recreation budgets, sport and recreation funding mechanisms, political pressures, the rise of sports mega-complexes to drive tourism, and the budget constraints of municipal government. SFC predicts that assets traditionally operated by local government through their parks department will require new types of operating and management models to keep pace with private sector demands and to ensure local citizen activation. Numerous factors are impacting the way parks and recreation departments are structured, operated and how they deliver services to communities. What has gone unchanged is the popularity and significance of parks in the political landscape at the local level and as a proven amenity that impacts the quality of life, health and social outcomes, community engagement, and revenues for the cities where parks and recreation are prioritized. According to the National Recreation and Parks Association (NRPA) 82% of U.S. adults agree that parks and recreation is essential and 72% of U.S. adults are more likely to vote for local political leaders who make park and recreation funding a priority. “What many community leaders don’t realize is that this shift is already underway. Now is the time to get strategic with your sports, parks, and tourism assets – or get left behind,” said Mike Kelly, former CEO of the Chicago Park District and NRPA chair, now Executive-Vice President of Community Development for SFC. “In my thirty-year tenure serving the City of Chicago, we chose to privatize twenty-plus properties – particularly those with an emphasis on sports, tourism, or those where driving revenue was an important factor.” According to SFC Partner Evan Eleff, who oversees the firms’ planning and advisory services, evidence of this shift is clear during the pre-development phase. Eleff’s team, which performs 150+ studies each year, reports a 33% increase in studies for facilities from municipal clients that combine multiple tourism, recreation, and events components since the beginning of the Covid-19 pandemic. “Community leaders are challenged with meeting the needs of their cities and growing consumer expectations around sports and events, balancing the multitude of municipal infrastructure needs, and driving economic growth,” says Eleff. “With the rising cost of construction and materials, it means the average project cost is upwards of $30 million. For parks and recreation, which have been traditionally heavily subsidized, this means more pressure on revenue generation and cost recovery. This is a paradigm shift for most parks departments.” The rise of sports tourism since the early 2010’s has been a major contributing factor to this impending shift. According to a 2015 Industry Report by the Sports Events and Travel association (now called SportsETA), the youth and amateur sports tourism industry was valued at $9.45b. In their latest report from 2021, that figure is now $39.7 billion, a 320% increase in six years. That growth has predicted to continue to rise and reach $77.5 billion in 2026, according to Wintergreen Research, Inc. New hybrid facilities are being developed and opened in cities large and small. The City of Albertville, AL (population ~22,000) opened their $58 million Sand Mountain Park and Amphitheater in 2021 with a mission to serve both local residents with camps, clinics, and leagues and to drive economic development through sports tourism by hosting large sports tournaments and live entertainment. With two new hotels opened or under development, big-name quick service restaurants like Buffalo Wild Wings and Beef O’Brady’s, and $23.2 in direct economic impact, the venue, operated by SFC, is outperforming original forecasts and driving economic development. “It’s tough for the traditional government approach to work in this dynamic environment. Developing and operating such diverse assets with such high expectations is not something with which most municipalities have experience,” said Jason Clement, CEO and co-founder of Sports Facilities Companies. “It’s why we purpose-built our team over the last twenty years to serve public entities. Our mission, to improve the health and economic vitality of the communities we serve, lives most vibrantly when we balance the competing needs of social equity and access, revenue generation, tourism development, emotional, physical, and mental health, and combatting the obesity epidemic. These are key elements of a flourishing community and operating partnerships with professional management firms are the way to maximize those results.” There may be no better example of this transformation than in Hoover, AL with the Hoover Met Complex. Forward-thinking leaders in Hoover re-imagined their existing AA (double-A) baseball stadium, former home to the Birmingham Barons and current host of the SEC baseball tournament, into a sports and recreation mecca. In 2017, the City opened the 155,000 square-foot indoor sport and event facility, the Finley Center and expanded RV Park. In 2019, the second phase of the project opened including an accessible playground, splash pad, outdoor baseball fields, rectangle fields, and tennis center. The operation has provided more than 10,000 hours of free community access annually, hosted premier tournaments like Perfect Game Baseball and community events including Market Noel and Vintage Market Days while providing financially for additional programming and capital investment projects. Additionally, the complex generated $68 million in economic impact in 2021 alone supporting the residential and commercial real estate development surrounding the Hoover Met Complex property. The City of Hoover oversees the SFC team, who manages daily operations and partners closely with City parks leadership to collaborate, not compete, with well-established programs and team members. “It’s examples like Hoover and Albertville demonstrating that not only can communities balance the multitude of outcomes demanded by residents, but they don’t have to do it alone,” said Kelly. “Communities of all sizes – as large as the City of Chicago and as small as twenty-thousand – have the opportunity to adapt now. The proverbial train has left the station. Change is coming. Now is the time to re-think old models and embrace what is next.” ### The Sports Facilities Companies (SFC) are the Nation’s leading resources for the management and development of sports, recreation, wellness, and events facilities. As a turn-key solution for community leaders and developers alike, SFC services span the gamut of sports and recreation needs from sports tourism & recreation master planning, program planning, and feasibility through professional facility management services. Our 30+ managed venues and 1500+ team members, represented by the SF Network, welcome more than 25 million guest visits and produce over $250 million in economic impact each year. To learn more, please visit SportsFacilities.com and theSFnetwork.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://sportsfacilities.com/

November 29, 2022 08:35 AM Eastern Standard Time

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Family Gift Guide for the 2022 Holiday Season

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/5srhLRhXTBU A new survey finds holiday shoppers are planning to spend more than $800 on average this season. That’s a lot of gifting for those who were either naughty or nice on your shopping list. Lifestyle Expert, Bethany Braun-Silva has compiled a few family-focused gift ideas to help consumers navigate the holiday hustle and bustle. MAKE IT A STYLISH AND AFFORDABLE SEASON Online sales continue to reign supreme this holiday season and Bethany Braun-Silva, lifestyle expert and mom of two boys, says style is important, as is how the clothing is manufactured. She highlights one company, Gerber ® Childrenswear, saying, “Their new line, Our Softest Edit, is so buttery soft and comfy for little ones to sleep or play in.” Shoppers can feel confident in its quality, as the line is developed in partnership with Livaeco by Birla Cellulose for a more sustainably produced and environmentally-friendly product. The clothing is made from natural eucalyptus blended with Spandex, adding to its durability and stretch for the most active toddlers. Braun-Silva adds, “I also love that everything is under 25-dollars. That makes it affordable to add multiple pajamas, rompers or dresses in great solids or fun prints to your shopping list.” Gerber ® has been trusted by parents for generations. For more, go to Gerberchildrenswear.com Social media handles: Facebook: https://www.facebook.com/gerberchildrenswear Instagram: https://www.instagram.com/gerberchildrenswear/ TikTok: https://www.tiktok.com/@gerberchildrenswear Twitter: https://twitter.com/gerbercw Brand Hashtag: #GCWbaby Style and comfort are important no matter your age. The lifestyle expert says she’s a big fan of a pop of plaid, lux fabrics and thoughtful details for women’s clothing. She points to J.Jill, a brand that “Has the perfect gifts for all the women in your life, including yourself!” J.Jill has styles for every moment with high-quality fabrics and details that make the difference. In addition to the versatile selection of items, they have a variety of sizing, inlcuding XS – 4X online and XS – 2X in-store. “Something else that makes this brand special—they make it easy to give back for the holidays with their snowflake printed scarf.” It’s part of the J.Jill Compassion Fund, where 100% of the net proceeds will be donated to organizations that support and empower women. Shoppers can visit their local J.Jill store or JJill.com to find their favorite pieces from the holiday collection for themselves or anyone on their gifting list. For more information, go to https://www.jjill.com/. Social media handles: Instagram: @jjillstyle Facebook: @jjillstyle KEEP IT COZY Braun-Silva says it’s a perfect season to spend time with your loved ones, adding, “The holidays are all about those warm and cozy moments.” That’s why she says it’s so easy to find your cozy and charming moments inside and outdoors this holiday season with Bedsure’s Wearable Blanket Hoodies. “My kids and husband love them, especially since there are family sets so we can match,” admits Braun-Silva, “It’s the perfect gift for the whole family.” The hooded blankets come in a range of sizes and variety of colors and patterns, featuring super-soft sherpa fleece and pockets to keep families snuggly and warm. Braun-Silva adds they are perfect for any occasion, “These blanket hoodies are perfect to use while working from home or outside on a walk.” Shoppers can find out more by visiting Bedsure’s store on Amazon. For those looking for a deal, they can get up to 51% off for shopping and gifting for a limited time. For more information, visit the Bedsure store on Amazon: https://www.amazon.com/Bedsure-Sweatshirt-Wearable-Families-Standard/dp/B095WRRTWR?maas=maas_adg_F2AB75A62099517F9948BAE867077AC8_afap_abs&ref_=aa_maas&tag=maas&th=1 Social media handles: Facebook: @BedsureHome Instagram: @BedsureHome TikTok: @BedsureHome PAY OVER TIME After selecting the best gifts for your family and friends, Braun-Silva says there is a convenient way to manage holiday spending while not breaking the bank. “If you’re looking for flexibility, PayPal Pay Later lets you spread out payments over time to better suit your budget,” the lifestyle expert adds, “I really like this approach, because it helps me balance out my spending and doesn’t stress me out.” PayPal Pay Later provides options to break purchases into four payments every two weeks or monthly payments for larger purchases. Braun-Silva thinks this is a great option, saying, “Now we can surprise loved ones with the best gifts this holiday season and stay on budget. Shoppers can learn more by checking out with PayPal Pay Later and selecting the option that suits them best to pay for all the special gifts for the people in their lives. For more information, visit paypal.com/buynowpaylater. Facebook Address: @PayPal Instagram Handle: @PayPal Twitter Handle: @PayPal Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2022 03:17 PM Eastern Standard Time

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Expansion of Pipeline to Mental Health

The Chicago School of Professional Psychology

Nearly half of U.S. psychologists in a new survey say they cannot meet the growing demand for services and three-quarters say they have longer waiting lists than before the pandemic. “This new survey confirms what we have already heard from patients: people are having a hard time accessing the mental health services they need,” said Dr. Michele Nealon, Psy.D., President of The Chicago School of Professional Psychology. “It is critical now more than ever to expand the pipeline for mental health professionals and promote integrated behavioral health into primary care.” The 2022 COVID-19 Practitioner Impact Survey of 2,300 psychologists by the American Psychological Association found that demand for treatment of anxiety and depression remained high for the third consecutive year, along with increased demand for treatment of trauma-related disorders, increased stressors, and substance use disorders. Six in 10 practitioners said they had no more openings for new patients, nearly half (46%) said they had been unable to meet treatment demand and nearly three quarters (72%) have longer waiting lists than before the pandemic. On average, psychologists reported being contacted by more than 15 potential new patients seeking care per week. Nearly eight in 10 psychologists (79%) said they had seen an increase in the number of patients with anxiety disorders since the start of the pandemic, and 66% had seen an increase in the demand for treatment for depression. Almost half (47%) said they had seen an increase in demand for addiction treatment (compared to 43% last year) and 64% had seen an increase in demand for trauma treatment (compared to 62% last year). 2021). Additionally, two-thirds of psychologists reported seeing an increase in symptom severity among patients in 2022. “The social, emotional, and economic effects of a pandemic are still with us and will be for quite some time. In addition, the stressors associated with inflation, social and racial inequities, political upheaval, and international tensions are creating an unsettled nation. At a time when mental health services are needed the most, we are struggling the most to meet those needs,” said Dr. Nealon. “Policy makers have to make a bigger investment in financial and programmatic support to ensure that everyone who seeks psychological services can find a professional who can understand and help them.” About The Chicago School of Professional Psychology: Integrating theory with hands-on experience, The Chicago School of Professional Psychology provides education rooted in a commitment to innovation, service, and community for thousands of diverse students across the United States and globally. Founded in 1979, the nonprofit, regionally accredited university now features campuses in iconic locations across the country (Chicago, Southern California, Washington, D.C., New Orleans, Dallas) and online. To spark positive change in the world where it matters most, The Chicago School has continued to expand its educational offerings beyond the field of psychology to offer more than 30 degrees and certificates in the professional fields of health services, education, counseling, business, and more. Through its engaged professional model of education, commitment to diversity and inclusion, and an extensive network of domestic and international professional partnerships, The Chicago School’s students receive real-world training opportunities that reflect their future careers. The Chicago School is proud to be a part of TCS Education System, a nonprofit, integrated system of colleges and universities that works collaboratively to advance student success and community impact. To learn more, visit www.thechicagoschool.edu. Contact Details Kelton Gibson +1 661-607-2012 kgibson1@thechicagoschool.edu

November 28, 2022 10:55 AM Pacific Standard Time

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2022 Airbnb Winter Release: Introducing an All-New Easy Way to Airbnb Your Home Ahead of the Holidays

YourUpdateTV

Have you ever thought of earning extra income by sharing your own home while you are away visiting loved ones during the holidays. Well one way to do that is through listing your space on Airbnb – which is now easier than ever. In May, Airbnb introduced Airbnb Categories so that millions of people could discover homes they never knew existed. Now, Airbnb is introducing Airbnb Setup to make it easy for millions of people to Airbnb their home. The platform is also providing even more AirCover for Hosts and adding more Airbnb Categories. Recently, Airbnb Superhost, Katie Kay Mead conducted a satellite media tour to talk about how hosting has helped her earn extra income while supporting her community, and the 2022 Airbnb Winter Release. A video accompanying this announcement is available at: https://youtu.be/GmPl6ToSzkg ● Introducing Airbnb Setup - The all-new, super easy way to Airbnb your home, with free one-to-one guidance from a Superhost. ● Even more AirCover for Hosts - Now featuring even more top-to-bottom protection, with guest identity verification, reservation screening, and $3M damage protection, including coverage for cars, boats, art and valuables. ● New Airbnb Categories - Introducing six new categories of homes, as well as improving the way Airbnb Categories are displayed. For those looking to Airbnb their home, now is the perfect time to start hosting. Airbnb reports that new homes book almost immediately. In Q3 2022, 50 percent of new Hosts received a booking within three days of activation – and inIn countries with high levels of inflation, Airbnb has also seen strong growth in new Hosts – earning extra income at a time when it’s never been more important. Introducing Airbnb Setup Over the past year, nearly 30 million people have visited Airbnb to learn about hosting. Now, Airbnb is making it even easier and safer for millions of people to get started. Introducing Airbnb Setup, the all-new, super easy way to Airbnb your home. Airbnb Setup includes: ● One-to-one guidance from a Superhost - When you begin Airbnb Setup, they’ll match you with a Superhost for free one-to-one guidance from your first question through your first guest. You can chat with your Superhost over audio, video, or messaging. More than 1,600 Superhosts are available in over 80 countries dedicated to helping new Hosts get started. ● An experienced guest for your first booking - For your first booking, you can choose to welcome an experienced guest who has at least three stays and a good track record on Airbnb. ● Specialized support from Airbnb - As a new Host, you get one-tap access to a specially trained team of Community Support agents. They can help with everything from account issues to getting paid and are available via phone, messaging, or email in over 42 languages. Even more AirCover for Hosts Last November, Airbnb introduced AirCover to provide unmatched, top-to-bottom protection for every Host on Airbnb. Today, they’re making major upgrades to AirCover for Hosts: ● Guest identity verification – Expansion of identity verification to all booking guests traveling to the top 35 countries on Airbnb—representing 95 percent of all reservations. ● Reservation screening technology – The launching of an Airbnb proprietary reservation screening technology in the US and Canada, which helps reduce the chance of disruptive parties. ● $3M damage protection - Tripling damage protection from $1 million to $3 million – covering both your home and its contents. ● Auto & boat protection – Airbnb now provides damage protection for cars, boats, and other watercraft that you park or store at your property. ● Art & valuables protection - Your fine art, jewelry, and collectibles will now be repaired or replaced at its appraised value. ● Easier to file a claim - You can now file a claim for damage protection in a few simple steps and easily track its progress from submission through payout. Upgrades to Airbnb Categories In May, Airbnb introduced a new way to search designed around Airbnb Categories. Today, they’re introducing six new categories: ● Top of the world - Homes located around 10,000 feet above sea level, often with stunning views. ● Adapted - Wheelchair-accessible homes verified to include step-free paths into the home, bedroom and bathroom. ● Play - Homes with basketball courts, game rooms, trampolines, water slides and more. ● Trending - Highly-rated homes that received more listing views compared to the previous week. ● New - Homes added to Airbnb within the past 10 weeks. ● Hanoks - Traditional Korean homes constructed of natural materials. Airbnb is also improving what Categories are displayed. For example, when you launch the app, you'll see the Vineyards category if you recently searched for homes in Napa. In addition, you'll see more details when viewing categories in search results. For example, homes with amazing views will list the type of view, and homes near national parks will show the distance to the park entrance. To find out more about the Airbnb 2022 Winter Release, visit Airbnb. About Katie Katie is an Airbnb Superhost, and Airbnb Ambassador & Community Leader based in Southern California. In early 2014, Katie and her husband bought their first home in Palm Springs – one of their favorite spots in California – and began their hosting journey. Nine years later, Katie (and her growing family) have hosted over 5,000 guests. Katie also co-hosts for many local-area hosts, and considers supporting other Hosts one of her greatest joys – helping people create warm and welcoming spaces to share with future guests from around the world. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2022 01:13 PM Eastern Standard Time

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2022 Holiday Gift Guide: Picking the Perfect Gift for Tech Lovers

YourUpdateTV

According to the Consumer Technology Association, more than 60% of Americans – about 191 million people – plan to give someone a tech-present this year. But finding the right tech gifts – and staying within your budget – can be a challenge. Recently, Tech and Lifestyle Expert Stephanie Humphrey participated in a nationwide satellite media tour to discuss the hottest tech gifts this holiday season. A video accompanying this announcement is available at: https://youtu.be/XW8HKAWu0Wk Home Office Must-Haves With more Americans working from home than ever before, there has been increased demand for productivity tools and technologies that can help make us more efficient. So, whether you’re shopping for someone working remotely full-time, or someone on a hybrid schedule, it’s important to look for devices and gadgets that can help them stay organized. Stephanie really likes the smart and ultra-compact ScanSnap iX1300 Scanner, which helps users digitize, organize and share documents with the press of a button. With its compact size, the scanner fits on any size desk or remote office space and it’s WiFi enabled to help you stay organized wherever you need it. It’s a great resource for managing work or tax documents, and also comes in handy as way to digitize kids’ artwork when they bring their latest masterpieces home from school. Managing Your Holiday Budget Budgeting and finding the best tech gifts for your friends and family can be challenging – but by planning ahead and knowing what payment options are available to you, you can avoid the unnecessary stress of holiday shopping. To help give yourself more flexibility, turn to PayPal Pay Later, which lets you spread out payments over time to better suit your budget. PayPal Pay Later provides options to break purchases into four payments every two weeks or monthly payments for larger purchases, so you can select the option that works best for your budget and enjoy the holiday season. Experience Over Things Over the last few years, it seems more and more people are leaning toward gifts that provide a meaningful and memorable experience. Whether you’re are buying tickets to a show, booking a vacation, or picking up a gift card to someone’s favorite restaurant, these types of gifts truly keep on giving. And here’s one you probably didn’t think of – Rosetta Stone. Rosetta Stone is a unique and meaningful gift for anyone who wants to learn a language, connect with loved ones on a deeper level, or learn some helpful phrases before their next international trip. Rosetta Stone teaches you through bite-sized lessons that feature interactive activities and real-life scenarios to get you ready for conversation with real people. It’s available on Apple and Android devices, so you can learn anytime, anywhere. Gadgets for Kids When it comes to gadgets for kids, it’s a good idea to always looking for something that will stimulate brains and develop healthy habits. Kindle Paperwhite Kids is the perfect option for kids and is purpose-built for reading, which means there are no distractions from other apps, games, or videos. When a child sits down with their Kindle, they read on average more than an hour a day and with a 1-year subscription to Amazon Kids+, kids can gain access to thousands of books at their fingertips, from timeless classics to the most recent popular titles. Give the gift of reading and help establish healthy reading habits no matter where you are this holiday season. For more information, follow Stephanie on Instagram or Twitter at @techlifesteph About Stephanie Humphrey Technology and Lifestyle Expert Stephanie Humphrey is a former engineer who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is currently a technology contributor for ABC News where she works as part of the nationally-syndicated Strahan Sara & Keke team.Her expertise is built upon more than a decade as a Senior Systems Engineer at Lockheed Martin. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2022 12:54 PM Eastern Standard Time

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The “Cannabis Science Fair” to Showcase Cannabis Research & Innovation

MCR Labs

Local cannabis testing leader MCR Labs is partnering with the Cannabis Center of Excellence (CCoE) to host the “Cannabis Science Fair.” The event returns for its second year to show off the important work major academic and commercial institutions are conducting to further our knowledge of cannabis. The fair, which is free and open to the public, will feature poster presentations and speakers from academic institutions like Harvard and companies like Biomerieux and Smokenol. “After such a great response last year, we are stoked to present new, exciting research and innovation at this year’s fair,” said Melissa Kenton, MCR Lab’s Events & Outreach Manager and the main organizer behind the event. “There is a huge demand and curiosity for more information on cannabis, and we are happy to provide a venue for professionals in the field to share their knowledge.” MCR Labs provides product compliance testing to licensed cannabis producers, but advancing research efforts is also an important part of the company’s mission. Several of the company’s scientists will be there showcasing the research they’ve conducted on topics ranging from the effects of growing environment on cannabis to the relationship between phosphorus and arsenic in the plant. Dr. Staci Gruber, Director of Marijuana Investigations for Neuroscientific Discovery (MIND) Program at McLean Hospital, will be giving the first keynote presentation of the day titled “What to Keep in MIND: Recreational vs. Medical Cannabis.” Jeff Rawson, a Harvard Postdoctoral Fellow, will give the second talk of the day titled “Is Misinformation Common in Cannabis Markets?” “The Cannabis Science Fair” will be held at the Harvard University Science Center on Saturday, Dec. 3 from 11a.m to 5 p.m. Anyone interested in learning more or attending the event can find details on the event website. About MCR Labs: MCR Labs is one of the longest operational cannabis testing laboratories on the East coast with facilities operating in several legal cannabis markets. We are ISO/IEC 17025:2017 accredited providers of analytical cannabis product testing and R&D services committed to assisting licensed marijuana establishments, patients, researchers, entrepreneurs, and advocates. Our team of chemists and pharmaceutical scientists are dedicated to advancing public health and safety through leading-edge chemical analysis of cannabis products and offering unparalleled guidance and support for partners, regulators, and the communities we serve. For more information visit http://mcrlabs.com. Contact Details MCR Labs Alexandra Gomes +1 508-782-9772 alexandra@mcrlabs.com Company Website http://mcrlabs.com

November 28, 2022 10:49 AM Eastern Standard Time

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This Electric Toothbrush Has Received A 90% Five-Star Review Rating. What Is Making It A Favorite Of Nick Jonas, Kevin Hart And Others?

Bruush Oral Care Inc.

These days when a buyer visits any well-known e-commerce websites such as Amazon.com Inc. (NASDAQ: AMZN), eBay Inc. (NASDAQ: EBAY), Walmart Inc. (NYSE: WMT) or Target Corporation (NYSE: TGT) to buy a product, they are often likely to look at the reviews and ratings of the product before making the purchase. In this fast-evolving digital age, studies have shown that 93% of consumers say online reviews impact their purchase decision. In comparison, 94% also said an online review has convinced them to avoid a business. With dozens of similar products on offer nowadays, most customers easily overlook businesses or products with bad reviews or ratings. Having a solid reputation score or positive review can ultimately lead to high sales, and this seems to be a part of the success story of Brüush Oral Care Inc. (NASDAQ: BRSH). With 83% of Gen Z and millennials reporting that they trust online reviews as much as personal recommendations, Brüush’s five-star reviews can surely help sway some consumers to try out this electric toothbrush. The company boasts that its beautifully designed one-of-a-kind electric toothbrush has received more than 90% five-star review ratings with less than a 1% return rate. For comparison, the overall merchandise return rate for U.S. retail sales was slightly over 10% in 2020. From the ratings, one could conclude that Brüush is a favorite of many, including millennials and celebrities. Raving Reviews Interestingly, not only regular customers are giving raving reviews of the company’s electric toothbrush, but also celebrities. Celebrities, including singer, songwriter and actor Nick Jonas as well as comedian and actor Kevin Hart are huge fans and users. “Not just a toothbrush. My wife (Priyanka Chopra) and I both use this - we’re obsessed, and we’ve gifted this to a lot of friends because it’s just the best toothbrush I’ve ever owned, and I’ve owned a lot of toothbrushes,” Nick Jonas told GQ magazine. After trying the company’s toothbrush himself — and loving it — Kevin Hart joined Brüush’s mission to elevate self-confidence through cleaner, whiter teeth — making people laugh along the way. With Nick Jonas, Kevin Hart and millennials giving rave reviews to this brush, is it time to replace your old toothbrush(es) with Brüush? Brushing Out The Competition Built with the highest-quality Sonicare technology, four-week battery life and best-in-class prices, Brüush says it is determined to make a move from manual a no-brainer backed by a brush head refill subscription plan. The plan includes three new brush heads for $18 ($6 per brush head) with free shipping every six months. “We set out to create a better electric toothbrush to make maintaining your teeth easy. We fused industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums. Plus, with our easy refill plan, you’ll never overspend on or forget to change your brush head again,” Brüush said on its website. Apart from the industry-leading technology and high performance, another unique selling point of Brüush could be its standout design language. “The design-forward toothbrush is complemented by new seasonal colors, a vibrant brand personality and exciting collaborations.” To win in today’s physical and digital marketplace, companies are paying closer attention to the needs of millennials, who seem to have a strong connection to colors. From eclipse black to cloud white, blush pink or even tiffany blue, Brüush offers several color options for customers, including millennials who favor bright and energetic colors. Packaging and strong product quality are likely significant contributors to why consumers and celebrities alike love the products, and why they may continue to grow in the oral health sector with other big players like Procter & Gamble Co. (NYSE: PG), Koninklijke Philips NV (AMS: PHIA), and Quip. Learn more about Brüush by downloading the latest research report here About Bruush Oral Care Inc. Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. The Company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.For more information on Bruush Oral Care Inc visit https://bruush.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Colette Eymontt colette@tradigitalir.com Company Website http://www.tradigitalir.com

November 28, 2022 09:10 AM Eastern Standard Time

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Crypto Needs A New push - Radix's Intuitive New Smart Contract Language Might Just Be It

Radix

The virtual world is getting ready for what could be the next big thing. And if you have been keeping pace with the latest developments on the internet, you have probably heard of Web 3.0. Curious about what’s going to happen next for crypto? Join RadFi2022 on December 8 where Radix will unveil how the future of finance should look. Find out more. ‘Web 3.0’ is the term used to refer to the vision for the third iteration of the web – a decentralized, open-source alternative to the current infrastructure, with one key component being “smart contracts”, which were first brought into the crypto space by the Ethereum network. Smart contracts are self-executing pieces of code that execute when certain conditions are met. This allows trusted transactions and agreements to be carried out among anonymous parties without the need for a central authority or external enforcement mechanism. The code and the agreements contained therein exist across a distributed, decentralized network. For this reason, smart contracts can form the basis of the logic behind decentralized applications (dApps). And dApps can form the basis of decentralized finance (DeFi). The terms and conditions of DeFi smart contracts are coded using programming languages such as Solidity, Vyper, Python, or Rust. Solidity, first developed in 2014, is one of the earliest smart contract programming languages. It is used extensively in creating smart contracts on Ethereum and other blockchain networks that use the Ethereum Virtual Machine (EVM). It was instrumental in driving the initial adoption of Web 3.0 among developers. But despite having been around for several years, Solidity and other smart contract languages have not been able to ramp up the adoption of Web 3.0 at a pace that may be necessary to deliver its vision as a more equitable, secure, and decentralized ecosystem of applications, tools, and information. The number of developers creating dApps for Web 3.0 is still abysmally low at only around 18,000 developers globally, as compared to Web 2.0 developers numbering around 30 million, of which only about 2500 developers are known to be working on DeFi projects specifically. One of the reasons for this is the complexity involved in working with Solidity. Solidity is hard to learn and also involves long-winded coding, taking up months of developer time to create dApps on the blockchain. Another reason is that it is highly vulnerable to hacks. Although Solidity has been the base for a number of successful dApps, over the years there have been several vulnerabilities and security issues identified in its application, which have even been exploited by bad actors in committing large-value financial crimes amounting to millions of dollars. Not just Solidity, other commonly used blockchain programming languages including VYper, Yul, and Rust also have been found wanting in the areas of security and ease of programming. Scrypto Could Be A Game Changer In Web 3.0 And DeFi Adoption One project that looks to be gaining rapid recognition as a next-generation full stack for DeFi — and is actively engaged in building a global decentralized future — is Radix. Radix has ambitious goals and says it aims to become the go-to network on which the new decentralized financial (DeFi) system of the future will be built. To help improve the adoption of Web 3.0, whilst also addressing the issues faced by crypto languages like Solidity, the team behind Radix has created a network-native programming language called Scrypto. Scrypto is an asset-oriented smart contract language that will allow its developers to create “blueprints” (templates to create components out of) and “components” (Radix’s equivalent of smart contracts) which the company says are safer and faster to develop than Solidity smart contracts. A good example of what Scrypto aims to achieve could be found in how the two giants of the gaming industry – Unity and Unreal Engine – revolutionized the development of games by making the creation of games really simple, without requiring very high levels of technical expertise. They took slow, archaic, and hard-to-learn programming languages and replaced them through the use of a drag-and-drop interface and a library of plugins and assets –- which drastically cut programming time for game developers. The impact of this game-changing move was huge, with the gaming industry’s revenues now having overtaken those of the film and music industries combined. Radix aims to achieve a similar impact on the Web 3.0 developer community through a number of its core builds, including Scrypto. Unlike other programming languages in the space, Radix says Scrypto has been built to support the journey of its developers. For example, one element of the frameworks enables blueprints to be reused by other developers in the space. Developers would then only need to parameterize those blueprints to create their own instance of the smart contract component, as opposed to the existing model where they copy-paste-modify existing code which can introduce unforeseen errors. This approach also enables the creation of an ever-growing library of secure financial building blocks and helps dramatically cut-short development time. Additionally, similar to the entertainment industry, the foundations built by Radix will eventually enable ‘royalties’ for its developer community. Every time a developer uses someone else’s blueprint, if opted in, the Radix royalties system would allow a royalty to flow to the developer who originally created that blueprint, potentially incentivizing a supercharged community of builders. Aside from the increased opportunity for the space to scale through developer improvements, one of Scrypto’s core strengths is that it is an asset-oriented programming language. Compared to the likes of Solidity which only allows messages to be sent, Scrypto is built to natively recognize and support assets (tokens) that live on the Radix network. With Solidity and other programming languages being “messages only ”, recognizing tokens comes secondary and lays responsibility for the success of transactions heavily onto developers and the code – leaving exposures and vulnerabilities open to hacks as well as generally just making the entire process complex. Radix Engine, Radix’s virtual machine, relies on what are known as “finite state machines” to guarantee that assets are properly accounted for, and can’t be lost or drained during a transaction. Radix says the reusability of Radix blueprints and components also contributes to making them more secure than traditional smart contracts which are written from scratch for every new dApp. Overall, developers could benefit massively by using Scrypto, according to Radix, as it would dramatically decrease the barriers to learning, reduce the time and effort involved in developing dApps, and reduce the potential risk of developer error. In times of uncertainty across the crypto space, DeFi r emains resilient. Radix recognizes the fundamental issues within the space and the core needs required to educate and onboard the billions of people currently engaged with the traditional financial system and radically drive a better financial infrastructure through the opportunity of Web 3.0, changing the face of finance for good. Interested in learning more? On Dec. 8, Radix will unveil how it’s going to take DeFi mainstream at RadFi 2022, a free virtual event. Head here to learn more and sign up for the event. To learn more about Radix, visit the company website. DeFi needs to be better - and it’s about to get radically better with Radix. Get your free ticket to join RadFi2022 on December 8 and learn what the future holds for decentralized finance. Find out how. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Amy Wilkinson amy.wilkinson@rdx.works

November 28, 2022 08:00 AM Eastern Standard Time

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