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ZIPPZ Introduces Science-Backed, Personalized CBD Products for Sleep and Anxiousness

ZIPPZ

With a majority of adults suffering from lack of sleep and high levels of stress, it’s time to make some changes. Launching today, ZIPPZ Inc. offers personalized CBD therapies rooted in science and developed by a team of leading physicians and clinicians. Designed to address challenges with sleep, stress, and anxiousness, these patent-pending products provide personalized solutions to fit the unique needs of each individual customer. “The medicinal cannabis industry often defaults to ‘one-size-fits-all’ product solutions, especially when it comes to CBD. On my personal journey to reduce stress, I was shocked by the lack of scientifically-formulated products in the category,” stated Scott Eagle, CEO of ZIPPZ. “ZIPPZ recognizes that each customer is unique, so we developed an innovative program to help consumers get matched to the ZIPPZ CBD wellness formulas customized to meet their specific needs.” Taking a science-first approach, ZIPPZ worked with experts in the fields of medicinal cannabis and bio/botanical research to develop products based on a network pharmacology model. ZIPPZ formulas include a distinct blend of 35 natural ingredients - including CBD, CBN, and CBG plus a selection of proven botanicals (e.g. Ashwagandha, Chamomile, Magnolia Bark) - that target not just one, but multiple receptors in the body that help regulate sleep, stress, and anxiousness. As part of their personalization process, ZIPPZ offers 255 different trial pack combinations for consumers to sample to ensure a customized fit. Dr. June Chin, Integrative Cannabis Physician, author, and advisor for ZIPPZ, stated "I have advocated for the understanding of the medical applications of cannabis my entire career, and I’m a strong believer in CBD’s ability to deliver relief. Over the past 20 years, I’ve helped thousands of patients discover customized cannabis solutions and I’m honored to work with the ZIPPZ team to help them create affordable, personalized CBD therapies that utilize cannabinoids and botanicals to deliver targeted relief to those who need it.” The ZIPPZ approach is data-driven and customer-focused. Prior to purchase, consumers take a 5-minute assessment that analyzes a variety of factors including condition, age, lifestyle, and gender. Based on the assessment results, ZIPPZ creates a customized trial pack of up to four formulas to test as well as a personalized report detailing why each product was recommended. Once the customer receives their trial pack, they can sample each product and make a final determination of which formulas worked best for them. In a recent 3rd party market research study, 89% of people completing their trial of ZIPPZ products found at least one of the recommended products met their needs. ZIPPZ Trial Packs start at $29 and include 5 doses of each recommended formula for the customer to try. Once the best products are identified by the consumer, ZIPPZ credits 100% of the Trial Pack cost towards the purchase of their first full-size bottle. Full-size bottles (60 softgels, 30 doses) start at $78. ZIPPZ products are available exclusively online at www.zippz.com To stay informed about everything ZIPPZ, follow them on social at @zippzwellness. ABOUT ZIPPZ: ZIPPZ is a direct-to-consumer, California-based CBD wellness company offering personalized, scientifically-formulated CBD solutions targeting sleep, stress, and anxiousness. Founded by a team of physicians, clinicians, scientists, and technologists, ZIPPZ dismisses the one-size-fits-all approach to CBD therapies. After consumers complete a quick and thorough 5-minute assessment, ZIPPZ uses data science to help match them with personalized solutions. Rooted in nature and activated by science, ZIPPZ combines CBD with over 30 carefully selected botanicals to deliver therapies customized to each individual’s needs. A leader in the revolution of personalized CBD therapies, ZIPPZ offers over 255 combinations of products that provide fast and effective relief. Contact Details Jive PR + Digital Jacki St. Thomas +1 310-625-7799 jacki@jiveprdigital.com Company Website https://zippz.com/

May 17, 2021 06:00 AM Pacific Daylight Time

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Kreyol Passion Launches Brand and Announces Kickstarter Campaign

Kreyol Passion

We can all agree on one thing, we all love food! Food is universal to everyone, no matter the race or culture. Today, Kreyol Passion launched its brand along with a Kickstarter campaign. Kreyol Passion is built around a human centric approach to fit everyday life styles, enhancing and educating the palate with fresh ingredients and flavors, providing healthy solutions for every cuisine. KP Marinade is the first product roll-out under the Kreyol Passion brand. With only 15 calories per serving KP is used to marinate meats and seafood, grilling, air frying, stir-fry, cooking stews, soups, rice and as a condiment for a variety of foods. No matter the continent or cuisine KP enhances the flavor of food, alleviates the guesswork out of cooking and cuts prep time by 90 percent. Jacques Absolu aims to provide solutions with each idea he brings into the atmosphere and Kreyol Passion is no different. Awaken your Senses & Activate your taste buds! Become Part of our Story! ABOUT THE FOUNDER Kreyol Passion is a Food Distribution Company that is a subsidiary under GGSUCCESS LLC; founded by Jacques Absolu a young Haitian American, tech savvy entrepreneur who has many notable ventures; GGSUCCESS LLC a holding company that focuses on cutting-edge developments in Technology, Finance and Real Estate. Contact Details Kreyol Passion Danielle Lampron +1 561-335-8223 info@kreyolpassion.com Company Website https://kreyolpassion.com/

May 17, 2021 08:05 AM Eastern Daylight Time

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Airports, Take Notice: 84% of Travelers Want Bio-Security Measures to Protect Against Current & Future Pandemics

WarpUV

TEL AVIV, Israel, May 17, 2021 –– Ever stop to think how many hands touch your luggage from the time you leave home, arrive at the airport, and then reach your travel destination? Curious to know how many virus particles fit on a single pinhead? Are you in the habit of disinfecting your luggage after a trip? According to a Post-COVID-19 Air Travel/Bio-Security survey conducted last week, all respondents said they believe their baggage has passed through a lot of hands – 10 or more. Of those, 17 percent believe more than 20 hands have handled their luggage, whether while using a ride service, the baggage handlers at the airport, or hotel personnel. It's no wonder, then, that when COVID-19 hit, consumers were reluctant to travel. More than 55 percent of the consumers who completed the survey, in fact, said they did not travel by air last year because they feared either contracting the virus or potentially spreading it to others. This, and the actions taken by the airline industry as a result of COVID-19, created a huge blow to air travel. According to the International Air Transport Association (IATA), the pandemic resulted in a 66 percent drop in air travel last year. That’s more than after the September 11, 2001 terrorist attacks, the Severe Acute Respiratory Syndrome (SARS) outbreak of 2003, and the global financial crisis of 2008. As people around the globe are being vaccinated against the Coronavirus and with more awareness about the devastating effects of virus spread, it’s not surprising that more than 84 percent of respondents said they agree with officials at the world’s leading agencies – the Centers for Disease Control (CDC), World Health Organization (WHO), and the Council of European Unions – that another pandemic is inevitable, and it is critical to be prepared. As with x-ray and other measures taken at airports following the 9/11 terrorist attacks, those same respondents agree airports should take bio-security measures to minimize the health and economic impact of future virus spread. Specifically, when asked if they’d feel safer and more likely to travel by air if luggage would be completely and quickly disinfected using ultraviolet (UV) technology at the airport, 78 percent said yes. For some respondents, the COVID-19 crisis is waning because many have received vaccinations against Coronavirus. Still, only 16 percent said they felt additional bio-security measures are unnecessary. “The COVID-19 virus has inflicted devastating health and economic impact on the world, but the call for bio-security at airports is a practical solution that can lessen or even stop the rapid spread of future contagions,” said Amir Fischer, CEO of WarpUV. “Studies show the most effective way to disinfect items like checked luggage and carry-on bags – many of which are soft-sided or have many handles, zippers and uneven surfaces – is with 360-degree ultraviolet (UV) light bio cleansing. The technology exists, it’s proven fast and effective, and is ready to be implemented.” Some additional data from the WarpUV/SurveyMonkey consumer survey include: When asked whether they realized that 100 million virus particles of COVID-19 could fit on the head of a pin, 62 percent said they had not previously heard that fact. 58 percent of respondents said they have never disinfected their own luggage during or after use. Of those, 28 percent said, in light of the virus spread, they will now start doing so. During the height of the pandemic, the ability to travel by air around the world was heavily curtailed due to flight cancellations, as well as airport closures because baggage handlers or passengers had contracted COVID-19. Just last week, Changi Airport in Si ngapore closed due to a report of COVID-19 cases. Although cases of COVID-19 contracted at airports were widely reported, 55 percent of respondents queried in the survey were unaware of this fact. About WarpUV Warp Technologies and its AirFort® devices are the frontline of prevention of the spread of pandemic by luggage and baggage in airports worldwide and serve as a “disinfection firewall” for continents, countries, and regions. The company was formed in 2020 by veteran Israeli entrepreneurs Amir Fischer, Eitan Haimovich, and Gil Luxenbourg. For more information, visit www.warpUV.com. Contact Details Rainier Communications Joanne Stanway +1 978-273-1473 jstanway@rainierco.com Rainier Communications Alan Ryan +15085776635 alanryan@rainierco.com Company Website https://www.warpuv.com/

May 17, 2021 08:01 AM Eastern Daylight Time

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Centre for Neuro Skills Promotes Dr. Matthew Ashley to Chief Medical Officer

Centre for Neuro Skills

Centre for Neuro Skills (CNS), a premier provider of traumatic and acquired brain injury rehabilitation services, today announced the promotion of Dr. Matthew Ashley to Chief Medical Officer, overseeing all CNS medical staff. Dr. Ashley will be moving from CNS headquarters in Bakersfield to the new CNS clinic in Austin, Texas, in June. The 17,000 square ft. facility will serve as many as 60 patients and is located at 14425 Falconhead Blvd. "We are thrilled to announce this milestone promotion for Dr. Ashley, who is transitioning to a corporate leadership position overseeing medical departments across all CNS locations,” said David Harrington, President and COO of Centre for Neuro Skills. “His vision and strategic administration will provide uniformity of care across all seven CNS locations. He will continue to work closely with various partners, providers, payers and customers.” During Dr. Ashley’s seven-year tenure at CNS, he has served as a consulting neurologist. He treats a diverse spectrum of patients recovering from traumatic and acquired brain injury. An accomplished speaker, Dr. Ashley lectures at universities and seminars focusing on stroke, epilepsy, dementia, neuroradiology and brain injury rehabilitation. Dr. Ashley received both his medical and juris doctor degrees from Southern Illinois University. He completed a neurology residency at UCLA, as well as a neurological rehabilitation fellowship at the university’s renowned Neurological Rehabilitation and Research Unit. The new Austin location will be CNS’ fourth clinic in Texas, joining others in Dallas, Fort Worth and Houston. CNS also has three California clinics in Los Angeles, San Francisco and Bakersfield. All CNS clinics offer rehabilitation therapies through inpatient, outpatient, day treatment, residential rehabilitation and telehealth technology. "I look forward to my family’s move to Austin, getting to know our new community and my expanded role leading all medical teams across Centre of Neuro Skills’ clinics,” said Dr. Ashley. “The dedication to our patients combined with our continuum of care approach is more critical now than ever - to help those who have suffered from traumatic brain injuries, strokes and, more recently, Long-Haul COVID.” Facts about Brain Injury and Long-Haul COVID The Centre of Neuro Skills provides rehabilitation therapy to traumatic brain injury (TBI), stroke and Long-Haul COVID patients. These affect millions of Americans each year. Traumatic Brain Injury According to the Centers for Disease Control and Prevention (CDC), TBI is a leading cause of death and disability among children and young adults in the US. Each year an estimated 1.5 million Americans sustain a TBI. These injuries result in: 230,000 people are hospitalized and survive 50,000 people die 80,000 to 90,000 people experience the onset of long-term disability As the cumulative result of past traumatic brain injuries, an estimated 5.3 million men, women and children are living with a permanent TBI-related disability in the US today. Stroke According to the CDC, more than 795,000 people in the US have a stroke each year. Someone in the US has a stroke every 40 seconds Stroke is a leading cause of serious long-term disability Stroke reduces mobility in more than half of stroke survivors aged 65 and over Strokes can occur at any age - in 2009, 34% of people hospitalized for stroke were less than 65 years old Land-Haul COVID In a recent University of Washington study, 30% of Long-Haul COVID research participants reported worse health and quality of life, compared to how they felt before their infection. Additionally, 8% said they weren’t able to carry out daily chores. This included not being able to lift heavy objects or stand or walk unassisted for more than a short period of time. The proportion of participants reporting lingering symptoms increased with age. They affected about 27% of those 18 to 36 years old, 30% of those 37 to 64 and 43% of those 65 and older. About Centre for Neuro Skills Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information about Center for Neuro Skills, visit: https://www.neuroskills.com/, Facebook, Twitter, LinkedIn, YouTube. For a video overview of CNS, visit: https://youtu.be/Jwqve9gWtEw Media please note: Visual assets, including photos, are available. To request an interview with Dr. Matthew Ashley, please contact Robin Carr at (415) 971-3991 or CNS@landispr.com. Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 CNS@landispr.com Company Website https://www.neuroskills.com/

May 14, 2021 09:32 AM Pacific Daylight Time

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New Report by Gennev Shows Gaps in Support for Women’s Health and Why It’s Time to Rethink Menopause

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/BClIM0LIYr0 Every woman will go through menopause—that’s an estimated 1.3 million women in the U.S. alone who enter menopause every year, yet the topic of menopause is still taboo. Women feel confused about what’s normal, uncomfortable talking about it, and unprepared to manage “the change.” With conversations around fertility becoming more open, menopause still feels like a secret, and that leads to misinformation and a significant reduction in quality of life for too many women. To demystify menopause Gennev created the first-of-its kind Menopause NOW Report with 120,000 women who shared information about their lives and health over the past year. The report offers unparalleled insight into how women are experiencing menopause, with findings that show: 70% of women reported putting off preventative health appointments in the past year because of the pandemic 49% reported using telehealth for menopause care 92% reported more stress on top of menopause-related anxiety in the past year Founded and led by women, Gennev is a Seattle-based digital health platform that offers holistic and comprehensive support for women in all stages of menopause. They offer women a virtual clinic with OBGYNs and health coaches on staff, in addition to educational services, community, and wellness products. The results of this year's Menopause NOW report demonstrate women’s need for more comprehensive support from specialized doctors, health coaches, and their fellow women – services all provided by Gennev. Take your personal menopause assessment at www.gennev.com, join the #IAmTheChange movement, and become part of the largest menopause community online. Watch Gennev’s video of women sharing their stories, then add your own voice. Click here to watch: https://www.youtube.com/watch?v=GwThI2V25mc&feature=youtu.be About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 14, 2021 09:00 AM Eastern Daylight Time

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4th ANNUAL LEADERS IN LIFE SCIENCES BREAKFAST ROUNDTABLE BRINGS KEY INDUSTRY PLAYERS TOGETHER

LevLane

The 4 th Annual Leaders in Life Sciences breakfast roundtable will take place at 7:00AM – 9:00AM EST on May 18, 2021, hosted by LevLane, Boston Healthcare Associates, and Buchanan Ingersoll & Rooney. Select healthcare business leaders will participate in a two-hour virtual roundtable discussion moderated by Stephen K. Klasko, M.D., M.B.A., President and CEO, Thomas Jefferson University and Jefferson Health. Topics will include insights to driving innovation, stakeholder perspectives, investment opportunities, and challenges relating to the future of digital healthcare. The goal of the roundtable is to have an interactive session where panelists can share meaningful insights and learnings with each other. Following the meeting, the discussion’s key insights, learnings, and implications will be summarized and shared with industry entities, as well as other key insight communications. “This event has been successful in years past and we’re excited for this year’s discussion given historic structural changes in healthcare delivery that we have observed over the last 15 months. It’s more important than ever to stay connected, for us as industry leaders and for policymakers, providers and consumers,” said Thomas Goss, PharmD, Senior Vice President, Boston Healthcare Associates. Edward Allera, Shareholder, Buchanan, Ingersoll & Rooney PC, agrees. “It’s beneficial for so many to produce meaningful collaborations when it comes to institutions, services, products, innovations and research. I’m happy to help create a platform to make this possible,” said Allera. Panelists will include: Amy Abernethy, M.D., Ph.D., Former Principal Deputy Commissioner & Acting CIO, FDA Tom Cassels, M.P.P, President, Rock Health Quinn Dufurrena, DDS, JD, Chief Dental Officer of United Concordia Dental Mark Haig Khachaturian, Ph.D., Chief Technology Officer, Wellvii Allison Oelschlaeger, BSFS, Director & Chief Data Officer, CMS Christopher T. Olivia, MD, Chief Executive Officer, Rothman Orthopaedic Institute Samantha (Mandy) J. Pulliam, MD, Chief Medical Officer, Renovia, Inc. Wendy Sanhai, Ph.D., M.B.A., Specialist Leader, Deloitte Consulting, FDA Richard Schwabacher, Senior Vice President of Digital Health and Chief Digital Officer, BioReference Laboratories, Inc. Michael Sherman, MD, M.B.A., Executive Vice President & Chief Medical Officer, Harvard Pilgrim Health Care and Tufts Health Plan “There’s so much talent and many bright minds in the life sciences industry. It’s crucial to bring this group together and give them the opportunity to share knowledge and introduce insights to their peers on a regular basis,“ said Timmy Garde, Chief Innovation Leader, LevLane. Attendance to the 4 th Annual Leaders in Life Sciences Breakfast Roundtable is limited. Please register at: LeadersInLifeSciences051821.com. Key insights will be released following the roundtable discussion. About Leaders in Life Sciences Leaders in Life Sciences is a partnership of LevLane, Boston Healthcare, and Buchanan, Ingersoll & Rooney PC. The group was formed to bring together thought leaders in the Life Science space to provide insights and solutions to the biggest challenges facing the industry. To learn more about Leaders in Life Sciences contact Timmy Garde at tgarde@levlane.com, Edward Allera at edward.allera@bipc.com, or Thomas Goss at tgoss@bostonhealthcare.com. Contact Details Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 14, 2021 07:01 AM Eastern Daylight Time

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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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Video On Demand Technology Provider Intelivideo and CIPIO Partner to Increase Customer Retention in the Hybrid B2C Subscription Economy

CIPIO.ai

CIPIO, a B2C Subscription Customer Success company, today announced the start of a strategic partnership with Intelivideo, a Video on Demand (VOD) and Livestreaming digital platform provider for gyms, health clubs, and fitness operators. The partnership empowers Intelivideo’s customers with unmatched visibility and actionable intelligence into subscriber behavior, helping them increase subscriber engagement while proactively preventing churn. The partnership will enable Intelivideo’s customers to acquire a competitive advantage in the rapidly transforming fitness market, fighting its way through the impact of the COVID-19 global pandemic. In today’s fitness market, where 76% of all consumers have had to switch to at-home workouts to accommodate the constraints of social distancing, Intelivideo has helped brick-and-mortar gyms and health clubs rapidly transform themselves to serve the needs of customers, in the process solidifying its role as a frontrunner in the digital fitness space. “Our customers have a significant amount of data and customer signals. CIPIO's capability to package those signals up in Data Apps with hyper-personalized predictions and recommendations for the digital subscriber is a game-changer” said Adam Zietsiff, President and CEO of Intelivideo. “We are very excited to partner with CIPIO to help our customers grow exponentially by providing them with predictive recommendations to proactively prevent subscriber churn – thus closing out a critical loop when it comes to retaining subscriptions.” To move beyond the BI and AI status quo, health club operators need solutions that help them deliver real business value instead of getting them stalled by technology and implementation hurdles. CIPIO eliminates all the bottlenecks from Data to ROI, thus accelerating time to value for businesses. With over two million subscriber churn-specific algorithms and nearly code-free building blocks, CIPIO’s Data Apps use AI to unify all the siloed data lifecycle steps, operationalize automated workflows, and recommend insights directly into engagement systems. This empowers fitness stakeholders and non-technical users across levels to rapidly uncover trends and engagement patterns and make timely decisions to delight subscribers across all channels and devices consistently. “Following the pandemic, health and fitness are more important to consumers than ever before. We are obsessed with helping fitness operators with the critical task of serving the health and wellness crises that the COVID pandemic has created,” said Growson Edwards, CEO of CIPIO. “CIPIO’s Domain-Infused Data Apps Platform™ arms health club operators with unprecedented customer intelligence aimed at enhancing subscriber engagement and retention for continued growth.” CIPIO’s entry into the OTT market could not have happened at a better time when the segment is witnessing skyrocketing demand for media and entertainment, virtual fitness, elearning, and gaming. CIPIO’s Domain-Infused Data Apps helps OTT players manage subscription fatigue and offers incentivized retention recommendations to increase member loyalty and minimize churn. About Intelivideo: Established in 2013, Intelivideo is a Video On Demand (VOD) and digital technology platform for gyms and health clubs. Intelivideo is committed to developing strong partnerships with the fitness industry to help deliver premium on-demand and livestreaming experiences to clients' member bases. The platform's end-to-end solution helps clubs build a successful Subscription Video On Demand (SVOD) business to complement brick-and-mortar facilities and services, helping them differentiate themselves from disruptive third-party digital fitness offerings in a hyper-local, hybrid fashion. About CIPIO: CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 12, 2021 12:00 PM Eastern Daylight Time

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Two Wheels vs. Four: Northwest residents say tension between cyclists and drivers persists

PEMCO Mutual Insurance

As the nation continues to experience bicycle fever in response to the COVID-19 pandemic, a new poll from PEMCO Mutual Insurance finds that younger residents in the Pacific Northwest are responsible for fueling the trend locally. But as more self-proclaimed novice cyclists take to the streets, tensions continue to vex cars and bikes who often struggle to share the road. According to the latest poll that surveyed Seattle and Portland residents, those who are most likely to say that time on their bike has increased during the pandemic are young cyclists. In Seattle, about one-third of cyclists under 35 (33%) say the time they spend cycling has increased since the beginning of the pandemic. In the Portland metro area, 24% of cyclists under 35 say they’ve spent more time on their bikes during the pandemic. Interestingly, PEMCO’s poll also finds that more time spent on the bike may not translate to greater skill. Among all Northwest bicyclists, about three-quarters (74%) consider themselves to have beginner or intermediate cycling skills. Conversely, in both Seattle and Portland, only 24% of cyclists say they’re advanced or a professional. “It’s encouraging to see folks of all ages and skill levels cycling in the midst of the pandemic, especially those that are new to the sport,” said PEMCO spokesperson Derek Wing. “Afterall, it’s great for our physical health, mental health and the environment. But it’s also important that both drivers and cyclists take the proper precautions when hitting the road, so we can all feel comfortable and stay safe.” With the majority of cyclists noting novice skills, it’s not surprising that 63% of Seattle cyclists say they feel only somewhat or not at all comfortable when sharing the road with cars and other bikes. In Portland, even more cyclists – 77% – say they’re only somewhat or not at all comfortable sharing the road with vehicles, other cyclists and e-bikes. Northwest residents were asked in 2019 and 2021 how well they believe cyclists and drivers share the road. In Seattle, 57% of residents said drivers and cyclists do a “fair” or “poor” job sharing the road in 2019 and 52% said the same in 2021. Portlanders shared the same sentiment; in 2019, 57% said drivers and cyclists just do a “fair” or “poor” job sharing the road, and in 2021, 59% said the same. While most agree that both drivers and cyclists have room for improvement, cyclists seem to have a better impression of drivers’ ability to follow standard traffic rules. Half of cyclists think that most or all drivers follow traffic rules, whereas only 42% of drivers think that most or all cyclists follow the rules of the road. In fact, almost a quarter of Northwest drivers (19%) go as far to say that only a few or no cyclists follow the rules of the road when on their bikes. Regardless of Northwesterners’ comfort level on two wheels or four, here’s a few rules and tips to remember: Bicyclists in traffic lanes must follow traffic laws and rules of the road. Keep adequate distance between drivers and cyclists; many recommend maintaining at least 3 feet of space. Bicyclists should signal their intentions with their hands to alert drivers. Drivers should avoid distracted driving at all costs. When biking in the rain, avoid slippery surfaces like metal or road paint. Check your blind spots for cyclists if you’re turning, especially if you’re making a right-hand turn. If you’re biking, always wear a helmet and check your bike for safety hazards before starting your ride. At night, both vehicles and cyclists should use lights to alert others of their presence. For a complete summary of PEMCO’s proprietary poll results visit www.pemco.com/blog/nw-polls, where you’ll find responses collected by FBK Research of Seattle in February 2021. About the PEMCO Insurance Northwest Poll PEMCO Mutual Insurance commissioned this independent survey, conducted by FBK Research of Seattle, that asked Washington and Oregon residents questions about driving habits and attitudes toward current Northwest issues. The sample size, 400 respondents in the Seattle Metro (King, Snohomish, Pierce Counties) region and 400 respondents in the Portland Metro (Multnomah, Marion, Clackamas, Washington Counties) region yields an accuracy of +/- 5.0% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range. About PEMCO Mutual Insurance PEMCO Mutual Insurance is the Defender of Your Northwest, providing auto, home, renters and boat coverage. We are consistently recognized for outstanding service, employee expertise and social impact. Our Mutual Good programs raise the achievement levels for youth in education; build stronger, greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more. To learn more, visit www.pemco.com. Contact Details PEMCO Mutual Insurance Derek Wing +1 206-628-4622 derek.wing@pemco.com Firmani + Associates Kristi Herriott +12064662702 kristi@firmani.com Company Website https://pemco.com/

May 12, 2021 08:46 AM Pacific Daylight Time

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