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NO DOGS LEFT BEHIND AND SOS GALGOS BUILD STRATEGIC ALLIANCE TO HELP SAVE THE VOICELESS GALGOS IN SPAIN

No Dogs Left Behind

No Dogs Left Behind (NDLB), the US-based international non-profit foundation, a leader in global emergency response and advocate for global animal welfare laws beyond borders, has established a strategic alliance with SOS Galgos. The Barcelona-based rescue organization is fighting on the front lines in Spain for the voiceless Galgo (Spanish greyhound). The alliance will help bring awareness about the Galgo in Spain to dog lovers in North America and around the world and aims to expose the atrocities to Galgos and stop a new amendment to the current animal welfare laws in Spain which would threaten to exclude Galgos as a protected animal. Thousands of Galgos, a sighthound that resembles the greyhound, used for hare coursing are abandoned or brutally killed at the end of the hunting season in February each year. For example, some estimates put the number of galgos mistreated or abandoned at over 80.000 in 2021 alone. “Spain has no right to exclude the galgos from its animal welfare laws,” explains Jeffrey Beri, founder of No Dogs Left Behind. “We are working closely with SOS Galgos to shine a light on these voiceless dogs. No Dogs Left Behind is very excited at the prospect of our first Galgo called Aitana, arriving in New York. Aitana will act as an ambassador for this important movement. We are their voice; we will scream louder until change happens.” “Spain has a very bad reputation for animal cruelty. Tragically, very few people outside the country are aware of the treatment and abuse that these animals endure,” states Anna Clements, Director & co-founder of SOS Galgos. “Some of the animals rescued by SOS Galgos are extremely traumatized and restoring their trust in humankind is a long process. We are proud to have found homes for thousands of galgos all over Europe, but this is just the tip of the iceberg. So many more Galgos need our help.” A new Animal Welfare Law is currently before the Spanish Parliament. There is however public outcry about a government-backed amendment to exclude galgos and other working dogs from this law. Recently, a large gathering of protesters assembled in front of the Spanish Parliament building demonstrating against the proposed amendment. The demonstration included a protest bus blazened with the words “same law for all dogs” and a picture of a galgo being hanged, alongside an illustration of the governing Socialist Party’s logo, with their fist and roses modified to show both the cruelty to and beauty of this fragile breed. The bus has been circulating around Madrid for 7 days. About the Galgo: The Galgo, a member of the greyhound family, is a unique and peaceful dog. They make wonderful family pets and are content to live in most any setting, even in urban apartments. They are social dogs and feel most secure in a multi-dog family. Their exercise level is no more or less than most dogs. About No Dogs Left Behind: No Dogs Left Behind (NDLB) operates boots on the ground in East Asia, fighting on the frontlines to rescue dogs from the illegal dogmeat trade. NDLB works hands-on with local activists through emergency response, pulling dogs directly from slaughterhouses, dogmeat trucks, wet markets and traffickers. NDLB’s mission extends beyond borders, advocating for the creation and enforcement of animal welfare laws, and raising awareness for a cruelty-free, sustainable world in which no animal is violated, exploited, tortured or slaughtered for commercial goods or profit. With nearly 500 survivors in its care, No Dogs Left Behind operates sanctuaries in Dayi and Gongyi in East Asia and Toronto, Canada. Learn more about No Dogs Left Behind at www.nodogsleftbehind.com. Follow No Dogs Left Behind on Facebook, Instagram, YouTube, Twitter, and TikTok. About SOS Galgos: Established 22 years ago, SOS Galgos is a registered charity which helps Spanish greyhounds (Galgos) in distress find suitable homes. The charity prioritizes rescue and adoption, but it is also heavily involved in legal work aimed at improving Animal Welfare laws. Thirdly, the organization has a strong role to play in giving animal welfare classes to school children of all ages, either at its rescue center in Barcelona or by visiting the schools themselves. These classes promote empathy, compassion, giving and sharing to help create better all-round citizens in the community. Although its Rescue and Education Center is based in Barcelona, the charity operates on a national level answering to appeals for help to rescue galgos from all corners of Spain. These calls come mostly from members of the public who contact the organization’s hotline number through the charity's website www.sosgalgos.org Follow SOS Galgos on Facebook, Instagram and Twitter. Contact Details No Dogs Left Behind Sherry Sung +1 855-665-0888 sherry@nodogsleftbehind.com Company Website http://www.nodogsleftbehind.com

October 04, 2022 11:50 AM Eastern Daylight Time

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Development of New Drugs to Target Lyme and Other Infectious Diseases Subject of a New Webinar Now Available From Quidel Corporation

Quidel Corporation

Lyme disease is the fastest-growing vector-borne disease in the United States, and its increased prevalence is challenging the scientific community to look for new ways to diagnose and treat this worrisome infection. One answer is found in the discovery of novel drugs; and the breakthrough efforts taking place in this arena are the subject of a new webinar made available by Quidel Corporation, the California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions. The 90-minute webinar, available free at https://education.quidel.com/category/lyme-disease, will explain what a small molecule drug is and how it works, identify the methods used to unearth a new drug by high-throughput screening, and discuss how to recognize the complexities involved in developing a new drug for infectious disease in general. It will also provide an overview as to the current antibiotics used for treating Lyme disease and explore how powerful new drugs—novel inhibitors—can selectively target Borrelia burgdorferi (the bacterium that causes Lyme disease). The webinar is PACE-accredited and sponsored in collaboration with Global Lyme Alliance. Conducting the webinar is Timothy Haystead, Ph.D., professor of pharmacology and cancer biology at Duke University School of Medicine. Dr. Haystead’s current research is focused on the use of chemical biology approaches to define novel drug targets. These drug targets are focused on the treatment of hypertension, obesity, cancer, inflammatory and infectious disease. Dr. Haystead received his Ph.D. from the University of Dundee, Scotland; and he completed post-doctoral work in pharmacology at the Howard Hughes Medical Institute, University of Washington, Seattle. The new webinar is the latest in an ongoing series sponsored by Quidel that has featured noted scientists, researchers and physicians discussing issues surrounding the prevalence of Lyme disease in America, including ways to reduce the chances of infection, early detection and treatment options. The timing and relevance for these webinars is particularly important as Lyme disease is on the rise to record numbers with approximately 476,000 new cases annually in the United States alone. Quidel is the diagnostic health care manufacturer behind the industry’s most rapid and reliable in-office test for Lyme disease, Sofia ® 2 Lyme FIA. It is the only FDA-cleared rapid point-of-care test on the market, which provides the patient and physician with indicative results in as few as three minutes, as opposed to days, which has historically been the norm (and during which time organisms can spread and become systemic). It can be performed in the privacy of a doctor’s office or local clinic; and it is the only test that can get results from a simple finger prick of blood. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’ s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’ s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details Jim Yeager +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

October 04, 2022 06:00 AM Pacific Daylight Time

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Companies Are Reporting Dropping Degree Requirements And Shifting To Skill-Based Hiring, But Credibility Still Looms As An Issue — A Boon For Edtech Platform Players Like Amesite (NASDAQ: AMST)?

Amesite Inc.

Learn More about Amesite Inc. by gaining access to the latest research report The talent shortage just in the information technology (IT) and cybersecurity industries has put pressure on already-overwhelmed IT businesses. An estimated 3.5 million cybersecurity jobs went unfilled in 2021 worldwide. The overall number of job openings in June was 10.7 million compared to 5.9 million unemployed, according to the U.S. Bureau of Labor Statistics. This leaves a record 4.8 million openings to be filled. A Solution? To address the talent shortage, a growing number of companies are saying that they are reevaluating their hiring preference by removing a bachelor’s degree as a prerequisite for middle-skill or even higher-skill roles. A recent study by Harvard Business Review and Lightcast analyzed over 51 million job postings between 2019 and 2021 and discovered that employers are dropping a bachelor’s degree as a requirement for middle-skilled and some higher-skilled jobs. IBM Corp. (NYSE: IBM) is ahead of its peers in terms of stripping degree requirements for job positions. Only 29% of the company’s IT positions require a bachelor’s degree. While Apple Inc. (NASDAQ: AAPL) and Alphabet Inc. ’s (NASDAQ: GOOGL) Google seem to show a heavy preference for degrees in their positions, the two tech companies are recognized for their notable progress. Between 2017 and 2021, positions requiring a degree at Apple were down 18% while they were down by 17%, according to the Harvard Business Review report. What Are Companies Looking For? In place of a four-year college degree, many enterprises, including the government, are shifting to skill-based and competency-based hiring to widen the talent pool. In June 2020 and January 2021, the White House announced limits on using educational requirements and adopting a skill-based approach when hiring federal job candidates. A number of IT companies have made public statements on stripping degree requirements for their job openings, with Meta Platforms Inc. (NASDAQ: META) CEO Mark Zuckerberg and Microsoft Corp. (NASDAQ: MSFT) Co-Founder Bill Gates are examples of what someone can achieve without a degree. “We don’t care if you have a degree, we just care if you can code,” is a popular mantra among Silicon Valley tech executives. Companies are using upskilling and reskilling existing employees as a solution for lessening the talent supply-demand imbalance. Accenture plc (NYSE: ACN) Senior Managing Director Pallavi Verma says the company spends close to $1 billion each year in learning and professional development for its employees. However, a recurring problem with upskilling and non-degree-based learning is credibility. It can be difficult for companies to analyze credentials and skills if there are limited standards across a multitude of learning options — and learners themselves have to decide among what programs will help them actually stand out. Amesite Inc. (NASDAQ: AMST) is an ed-tech player with a unique twist, it creates custom learning platforms for universities, companies, and government organizations so that the credibility of the institutions it works with is inherent in the end product. When COVID-19 hit in 2020, museums around the world were forced to close. It was during this time that many museums transitioned to delivering their content via the internet. For example, Conner Prairie, a history museum in Indiana partnered with Amesite to provide a new online learning ecosystem. Amesite’s Online Learning Community Environment system™ will offer K-12 programs for teachers, parents, lifelong learners and students. With Amesite collaborating with various colleges and universities, students who want to further their studies can enroll in programs of their choice without accumulating thousands of dollars in college debt. Additionally, companies can host in-house white labeled upskilling initiatives that give them control of the content, and the students all the credibility they may need. Learn more about Amesite here. Amesite Inc., an artificial intelligence driven platform and course designer, provides online products in the United States. The company uses machine learning to offer a mass customized experience to learners. Its customers include businesses, universities and colleges, K-12 schools, and non-profit organizations. The company was incorporated in 2017 and is headquartered in Detroit, Michigan. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Amesite, Inc. +1 734-876-8141 info@amesite.com Company Website http://www.amesite.io

October 04, 2022 08:58 AM Eastern Daylight Time

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Revenue Management Solutions Answers the Question: How Much Price Is Too Much?

Revenue Management Solutions

For restaurant operators facing record-high inflation this year, the question of pricing is a tricky one. Fortunately, new research by Revenue Management Solutions reveals how operators can find the sweet spot for pricing that works for both businesses and diners. In the face of inflationary costs, raising prices is the first line of defense for restaurant operators. These businesses face severe bottom-line pressure due to lingering COVID concerns, food costs, supply chain troubles and dire labor shortages. In response, quick service restaurant (QSR) prices have been steadily increasing, hitting a record 16.3% in August 2022. Consumers have taken the hit to date, but with wallet pressures looming, how much can QSR customers bear before breaking? That’s the question Revenue Management Solutions set out to answer on behalf of its clients —some of the world’s largest QSR brands. After analyzing in-store price increases by percentages year over year (Q2 2022 vs. Q2 2021) for 25,000 QSR locations in the US across numerous brands, RMS found that, yes, consumers have a breaking point. “When price increases were between 10%-13%, traffic started to severely decline, negating some or all of the net sales benefits,“ stated Revenue Management Solutions Director of Consulting Services Scott Foxworth. Chart 1 indicates the significant drops in traffic as prices hit the ceiling. When looking at average price increases across observed locations, RMS found that most locations were beneath the threshold, with increases between 9% and 10%. “Though the average price increases among observed brands fell below the threshold, the future is still uncertain,” said RMS Chief Operating Officer Mark Kuperman. “Some brands have an opportunity to increase margins with additional price increases, while others may have already hit the breaking point – even at a lower percentage increase.” To determine a brand’s unique price increase ceiling, Kuperman recommends a careful analysis, by location, of the following pricing levers: Customer type Location Price by Item Magnitude and timing of recent pricing rounds In a recent consumer survey, RMS found that the percentage of consumers trading down – ordering less expensive items or choosing less expensive restaurants – is rising. So too is trading out – of consumers that reported managing costs, 45% are ordering less often from restaurants. “Consumers are beginning to perceive restaurant prices as higher, and about 1 in 3 believe they are getting less value from restaurants,” said Kuperman. “Brands will win if they can add to the value equation with great service, abundant value options and creativity.” To download free sales, traffic and pricing trends from Revenue Management Solutions, go to revenuemanage.com/resources. About Revenue Management Solutions Revenue Management Solutions (RMS) is more than ever committed to supporting restaurants through these ever-changing times. Today, more than 50 major brands in 40-plus countries trust RMS. Its data-driven analytics and tech-enabled solutions optimize sales, menus and a brand’s financial health. RMS provides actionable insights to more than 100,000 restaurant locations worldwide to help them make informed business decisions that drive profitability and combat inflation and rising wages. The company holds five US patents on menu pricing and customer segmentation and supports ongoing academic research efforts. For more information on how RMS helps its clients, visit revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

October 04, 2022 08:15 AM Eastern Daylight Time

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Innersense Organic Beauty Launches Bright Balance Collection

Innersense Organic Beauty

Award winning hair care brand Innersense Organic Beauty is expanding their range with two new products, Bright Balance Hairbath and Bright Balance Conditioner. This collection is a clean, deeply hydrating, silicone-free alternative to traditional purple toning shampoos and conditioners on the market. Each product is specifically formulated with Certified Organic Ingredients to nourish blonde, gray and bleached hair while neutralizing brass and yellow tones in all hair textures. Bright Balance Hairbath thoroughly but gently cleanses hair without stripping natural oils, while working to tone and brighten hair. Bright Balance Conditioner works to deeply hydrate and moisturize strands. Both products are packed with vitamins, minerals, antioxidants and fatty acids and work synergistically to cool color without drying or damaging hair. Formulated with a custom crafted pigment blend, Bright Balance Hairbath and Conditioner provides the perfect amount of color correction for the most neutral tone possible. This collection also utilizes more effective natural carriers that help pigment adhere to hair for better color saturation and wearability. Key ingredients in the Bright Balance Hairbath include: Monoi Oil: extracted from the petals of the Tahitian Gardenia, this Vitamin-E rich oil moisturizes and helps shield hair from environmental damage Apple Extract: a natural nourisher, this humectant helps attract and retain moisture for softer and smoother hair Witch Hazel: the bark and leaves of this ancient medicinal plant include anti-inflammatory properties that gently cleanse hair and remove any color-dulling residue Organic Rice Syrup: known for its concentration of fortifying amino acids, this natural extract promotes hair elasticity Key Ingredients in the Bright Balance Conditioner include: Organic Rice Bran Oil: extracted from the rice kernel’s outer shell, this highly emollient, antioxidant oil bolsters color longevity and overall hair health Organic Pumpkin Seed Oil: a unique blend of minerals, vitamins and fatty acids to aid with hair thickness, softness and resilience Organic Coconut Oil: full of antioxidants to promote hair longevity while moisturizing strands deeply Avocado Oil: high in fat, minerals and antioxidants to help repair dry and damaged hair “We wanted to formulate a collection specifically to nourish and tone gray, blonde and bleached hair without silicones or other common cosmetic ingredients that build up over time and compromise overall hair health,” says Greg Starkman, Founder of Innersense Organic Beauty, “we are always looking for cleaner, healthier solutions using Certified Organic Ingredients to keep hair healthy and balanced.” Bright Balance Hairbath and Conditioner formulations are vegan, gluten-free, non-GMO and cruelty free. Bottles are created using 100% Post Consumer Recycled Plastic. Innersense Organic Beauty is a certified B-Corp organization and received their Climate Neutral Certification, to measure and offset its carbon footprint, while also reducing its emissions over time. Bright Balance Hairbath retails for $30 (10 oz) and $80 (32 oz ) and Bright Balance Conditioner retails for $32 (10 oz) and $90 (32 oz). The collection will be available on October 3rd at innersensebeauty.com and in-store at specialty retailers such as Credo Beauty, The Detox Market, Beauty Heroes, and Aillea. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure, toxin-free, and salon-quality hair care made with Certified Organic Ingredients to salons, stylists and consumers. The clean, sustainable hair care brand’s products include shampoo, conditioner, scalp scrubs, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details BPCM Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

October 03, 2022 12:00 PM Eastern Daylight Time

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The Administration Announced Ending Hunger, Improving Nutrition and Physical Activity, and Reducing Diet-Related Diseases and Disparities

Academy of Integrative Health and Medicine

Joining initiatives announced by the administration at the White House Conference on Hunger, Nutrition, and Health, the Academy of Integrative Health and Medicine (AIHM) and its partner, the Miraglo Foundation, are committing to pledge nearly $4.5 million for health provider education, joining more than $8 billion pledged by other aligned business entities, civic organizations, academic institutions, and philanthropic leaders to end hunger and to reduce nutrition-related disease by 2030. The two organizations have been in conversation with the White House and are aligning in support of the United States Department of Health and Human Services federal programming and coordination efforts related to food and nutrition insecurity and nutrition-related diseases. Specifically, the White House’s plan to end hunger and reduce nutrition-related disease by 2030, and programming outlined by the federal government around integrating nutrition and health, as well as, empowering all consumers to make and have access to healthy choices. AIHM and the Miraglo Foundation, under the leadership of Mimi Guarneri, MD, FACC, ABOIM, and Founding President of AIHM, have committed to fundraising $4.5 million for 10,000 scholarships in fundamental nutrition education and 60 scholarships for the AIHM integrative health fellowship program for physicians, nurses, and other healthcare providers. The AIHM 1000-hour fellowship program offers an inter-professional and comprehensive understanding of integrative health and medicine, which includes clinical nutrition education. AIHM's leadership and board are also committing in-kind hours supporting this commitment and the White House's new strategies. ''We are fully committed to providing access to programs that improve nutrition and healthy lifestyle education for health care providers, including macro and micro nutrition, physical activity, sleep restoration, connection and community, and resilience," said Tabatha Parker, Executive Director, AIHM. "We believe that healthcare will not transform to a model that focuses on lifestyle solutions for chronic disease without the training of healthcare providers and the education of health to consumers," states Dr. Guarneri, AIHM Founding president. AIHM and the Miraglo Foundation commit to fundraising for scholarships worldwide and providing access to programs that complement conventional medical education for healthcare professionals. The two entities envision more healthcare schools with programs addressing these gaps in education. For more information, or if you'd like to support AIHM and the Miraglo Foundation's commitment, please go to www.aihm.org or www.miraglofoundation.org. About AIHM Founded in 1978, the Academy of Integrative Health and Medicine (AIHM) is the leading interprofessional organization for traditional, complementary, and integrative health practitioners worldwide. In 2021, AIHM merged with the Academic Collaborative of Integrative Health (ACIH). Together, they are working to advance integrative health on a global scale and transform health and wellness through education, leadership, collaboration, research, and advocacy. About Miraglo Foundation The Miraglo Foundation is a California-based 501(c)(3) non-profit public charity founded in 2011 by two pioneering integrative healthcare providers, Mimi Guarneri, MD and Rauni Prittinen King, RN, MIH after years of traveling to impoverished communities around the world. "We found out that the only way to make an impact on people's lives is by training existing healthcare providers in healthy lifestyles and serving underserved communities, locally and globally. The White Houses' plan to end hunger and reduce lifestyle related diseases by 2030 fits with our mission and experience," states Rauni Prittinen King RN, MIH, Miraglo Foundation, President. Contact Details AIHM Caitlin Marinaro +1 858-240-9033 cmarinaro@aihm.org Company Website https://aihm.org

October 03, 2022 06:08 AM Pacific Daylight Time

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2022 Taitung Blue Ocean Daily—Taitung’s First Ever Long-Distance Outrigger Canoe Challenge Rediscovers the Glory of the Austronesian Origin Point

Taitung County Government

TAITUNG, TAIWAN - Media OutReach - 30 September 2022 - Taitung launched its new Taitung Blue Ocean Daily festival on September 17 at four of the county’s iconic maritime venues: Shanyuan Bay, Jinzun, Flowing Lake, and Green Island. There will be 5 weeks of activities between these famous locations. Many paid a visit to Shanyuan to witness the spectacle that is the Outrigger Canoe. For this year’s event, Kimokeo Kapahulehua (Unkle K), an international expert from Hawaii, was invited to share his story about how his Austronesian ancestors thousands of years ago sailed from Taiwan to Hawaii on canoes. Unkle K arrived in Taiwan to sail on the Outrigger to further connect with his ancestors. On Thursday, 22 September, the Taitung County Government collaborated with Kimokeo Foundation in Hawaii, and the local Duli tribe to undergo the challenge to sail a long-distance on an outrigger canoe on Taiwanese waters for the first time. The canoe departed from the coastal waters of the Pacific Ocean and sailed towards the traditional waters of the Duli tribe, establishing a meaningful milestone for the 2022 Taitung Blue Ocean Daily. Taitung County Government collaborates with the Kimokeo Foundation from Hawaii, and the local Duli tribe to undergo first-time long-distance outrigger canoe sailing on Taiwanese waters. The Austronesian Culture feat. Indigenous Tribal Life Experience was held on Thursday, September 22, marking the first time Taiwan has ever sailed in the Pacific Ocean along the coast on an outrigger canoe. When the outrigger canoe sailed near Pacefongan, the traditional waters of the Duli tribe, sailors blew through conch shells to announce their visit. Meanwhile, the people shoreside responded friendly by blowing bamboo horns in a canoe welcoming ceremony. After the outrigger canoe successfully landed on the shore, the elders presented the oarsman on the outrigger canoes with the traditional Amis ornaments to express their welcome. The outrigger canoe was named Pera (meaning the sea water splits) after the rocks on the river mouth at the Duli tribe as a means to re-establish tradition and camaraderie among the islands of the Austronesian tribes. After the canoe welcome ceremony, the Duli tribe invited the representatives from the Kimokeo Foundation of Hawaii to visit the Amis Folk Center to conduct a house worship ceremony and fired blanks from bamboo cannons to salute and bless the visitors as well as to share the legacy of the Amis culture. The Taitung County Government claims that Taiwan is the home of the Austronesian tribes. Taitung is home to 6 Austronesian tribes: Paiwan, Bunun, Rukai, Pinuyumayan, Yami (Tao), and Kavalan tribes. As Taitung is the only county with the most indigenous tribes in Taiwan, these tribes help form Taitung’s diverse local culture. As the Austronesian tribes have over 3000 years of history building connections and friendships amongst the island nations by sailing across the Pacific Ocean on outrigger canoes, hence Taiwan is the homeland of the Austronesians. The Taitung County Government intends to re-create the cultural legacy of the Austronesian tribes and introduce the diverse tribal cultures, the longest and the most beautiful coastline in Taiwan, as well as the unique charm of the local seaside city to the world. For more information, please visit Taitung Blue Ocean Daily’s FB page: https://www.facebook.com/profile.php?id=100083162535238 Contact Details Hsu Yi-Chung w2034@taitung.gov.tw

September 30, 2022 09:00 AM Eastern Daylight Time

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Understanding Inherited Cancer Risk and Genetic Testing

YourUpdateTV

For certain cancers that disproportionally or exclusively affect women, like breast and ovarian cancer, there is a bias to focus on the mother’s side of the family tree in health conversations. And for many, especially previvors – people living at risk of a particular disease but not yet diagnosed – that seemed like enough. But as research has evolved and our understanding of inherited risk has deepened, it has become clearer that genetic risk on our dad’s side of the family can also increase an individual's breast and ovarian cancer risk. Recently, Cancer Previvor Jen Culton and Board-Certified Physician Assistant, Skyler Jesz, participated in a nationwide satellite media tour to discuss inherited risk from dad’s side of the family and some tips to help you take a proactive approach to your health. A video accompanying this announcement is available at: https://youtu.be/0cFRDhC4JHs A recent survey from Myriad Genetics,, a leader in genetic testing, underscores that dad’s side of the family is often overlooked, and much more: More than a third of women do not feel knowledgeable about their father's side of the family. Only 30% of women are very comfortable speaking with their father about their potential risk of getting breast or ovarian cancer, compared to 57% being very comfortable speaking about it with their mother. This is much lower in comparison to the almost 80% of women who consider themselves knowledgeable about their mother’s family health history. 48-year-old Jen Culton sought genetic testing in 2013 after her older sister’s breast cancer diagnosis to find out if she might be at risk. Results showed that she carries a BRCA1 gene mutation and is at increased risk of developing the disease. The news came as a surprise. Jen knew her mother’s health history and it didn’t include cancer. What she didn’t know then: her father’s family history of cancer; the gene mutation came from him. She used this information to take proactive measures to address her risk. For more information, visit myriad.com/knowyourrisk About Jen Culton: Jen Culton is a 48-year-old living previvor. She is at risk for breast and ovarian cancer and came to learn about it in unexpected and surprising ways. It began with her sister Mickey Marasco. Mickey was diagnosed with breast cancer in 2013. Her doctors recommended she undergo genetic testing, and it was discovered that she carries a BRCA1 gene mutation. While undergoing cancer treatment, Mickey had one request: that all six of her siblings undergo genetic testing as well. The siblings went for testing together, and two of Mickey’s sisters (Jen being one of them) were also found to carry the same BRCA1 mutation. For Jen it came as a surprise. She knew her mother’s side did not have a history of cancer. Later she learned that her father’s side did and the gene mutations actually came from their father’s side of the family. But the family’s story doesn’t end there. Jen has three biological daughters – 26, 19, and 10 – who are now facing a similar reality. Genetic testing confirmed that Jen’s oldest daughter is not BRCA1 positive. Her second daughter, however, inherited the BRCA1 mutation from Jen, as well as an ATM gene mutation from her father. Her chances of developing cancer are extraordinarily higher than that of the average woman, up to 87% for breast cancer. With this knowledge, she’s ready to face what’s next, and is considering what proactive measures she should take for her health – just like her mom and her aunts, also BRCA1 positive who sought out proactive measures to manage their risks, and all three are now thriving. About Skyler Jesz, Board Certified Physician Assistant: Skyler Jesz is an Omaha native. She attended the College of Saint Mary, where she earned a Bachelor of Science in Biology. She moved away from Omaha for the first time to attend the physician assistant program at Des Moines University in Des Moines, Iowa. Upon completion of the program, Skyler began her career in the primary care setting, working in a private family practice just outside of Omaha. After more than four years as a primary care provider, she transitioned to her current OBGYN setting. Skyler loves being part of a medical practice that puts patients first and uses the most up-to-date research and recommendations to provide comprehensive and compassionate care. She has a passion for preventative medicine, including genetics and cancer risk assessment. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 29, 2022 03:46 PM Eastern Daylight Time

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Sports Media Veteran Mike Stricoff Joins Playmaker as Senior Advisor

Playmaker

Playmaker, a leading social media sports and entertainment content platform, today announced that Mike Stricoff, a sports media veteran and digital content producer, will be joining the company in a senior advisory role. Stricoff will contribute to the continued expansion of Playmaker’s short-form content offerings on social media platforms such as Snap Discover, TikTok and YouTube Shorts. Stricoff brings more than a decade of expertise within sports media along with him to Playmaker. Most recently, he spent more than five years at Snap Inc., playing a vital role in all sports content partnerships and programming. Earlier in his career, Stricoff worked as a producer at both Fox Sports and MLB Network. “Mike has an unbelievable knowledge base and network built up from his many years leading sports content at Snap,” said Playmaker CEO Brandon Harris. “He’s going to be able to offer a new, higher level perspective on our content strategy and open doors for us to create massive new partnerships.” Given his prior experience, Stricoff’s primary goal with Playmaker will be around its ongoing partnership with Snap. Currently, Playmaker has more than 30 shows on Snap Discover, garnering roughly 50 million views per month. Stricoff will play a crucial role in fostering critical relationships for expansion, as well as content development, strategy and evaluation. “During my time at Snap, I watched Playmaker grow from having a few compelling sports shows on Discover to being a real force for creating excellent mobile-first content across verticals,” said Mike Stricoff. “They have a talented team that understands young audiences and deploys innovative storytelling techniques in order to reach them. I am excited to help fuel their already impressive growth trajectory in any way that I can.” Stricoff is the 30th addition to Playmaker’s team in 2022, joining leaders from brands such as TMZ, Captiv8, Overtime, Genius and more. About Playmaker Playmaker is a new-age media, talent and merchandise company, owning 40 million followers across social media, 50+ athletes under management and more than 20 shows on Snap Discover. Verticals include sports, betting, entertainment, basketball and esports. Contact Details Alex Shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com

September 29, 2022 10:00 AM Eastern Daylight Time

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