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How New Airbnb Hosts Have Earned $1 Billion During the Pandemic

YourUpdateTV

The COVID-19 pandemic has sent travelers looking for safe, comfortable settings in which to connect with family and friends, creating economic opportunity for others to earn needed extra income by listing their homes on Airbnb. New hosts with only one listing who have welcomed their first guests since the start of the pandemic have already earned more than $1 billion. Recently, Christopher Nulty, Head of Global Public Affairs at Airbnb, discussed this trend and what it means for the future of travel. A video accompanying this announcement is available at: https://youtu.be/kjxmBO8MLKc Families and workers around the world have struggled financially because of the economic hardship caused by the pandemic, and in the US, one in four adults have had a hard time paying bills and one third have tapped their savings or retirement funds. For many, sharing their homes on Airbnb has provided a critical and urgent COVID social safety net to help stay economically afloat in these unprecedented times. In the US, the typical new Airbnb host with only one listing earned $3,900 since March 2020. This is income being used to pay important bills with half of all hosts worldwide using their Airbnb earnings to stay in their homes. During the pandemic, three in 10 US hosts (29 percent) have used their hosting income to pay their rent or mortgage—including half (49 percent) of hosts aged 25-34. One quarter of hosts (26 percent) have used the income to pay down debts, and 10 percent have used it to pay for healthcare. For more information, visit Airbnb.com About Christopher Nulty: Christopher Nulty is Airbnb's Head of Global Public Affairs. Prior to joining Airbnb in 2015, Christopher led public relations for Yahoo CEO Marissa Mayer. Christopher started his career in Washington, D.C., where he worked on Immigration and Healthcare Policy at the 2.2 million member Service Employees International Union (SEIU). A proud native of upstate New York, Christopher is a graduate of Colgate University where he currently serves as a director on the Alumni Council Board of Directors. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 01, 2021 11:00 AM Eastern Standard Time

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Infographic: Permanent Changes in Behavior and Expectations Beyond COVID-19 Vaccine Rollout

Metova Inc.

Contact Details Metova Anders Steele +1 323-909-2341 anders.steele@metova.com Company Website https://metova.com/infographic-expectations-beyond-covid-19/

February 26, 2021 09:19 AM Eastern Standard Time

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No Dogs Left Behind is bringing another 27 slaughterhouse survivors to NYC on March 1

No Dogs Left Behind

No Dogs Left Behind (“NDLB”) desperately needs funds now to evacuate from China more than 100 dogs to make room for rescues from Yulin, the site of an upcoming dogeating festival in June. This nonprofit organization is flying to New York City another 27 slaughterhouse survivors from Beijing on Mon., March 1, 2021. You can help by donating money or adopting a dog from NDLB, which has evacuated 256 survivors since Covid began. “Funding is really key to evacuate the survivors that are there so we could save more lives,” said Jeffrey Beri, founder of NDLB, formed in 2016. “We fight the good fight, 365 days a year we work with brave activists and volunteers exposing the Yulin dog trafficking that is taking place. Reckless slaughtering of animals is what caused the pandemic. We believe it’s time for change.” The 27 additional dogs that are arriving at JFK were all saved from the controversial dogmeat industry in certain China cities, where these animals are killed for consumption. Most of the survivors have been adopted by US families, who have waited months because of the pandemic to meet their new dogs. Yulin is the site of the annual horrific dogmeat “festival,” where dogs and cats in cramped cages are tortured and eventually slaughtered for food. NDLB alongside local volunteers and brave activists intercept trucks in China bound for this festival as well as slaughterhouses. Money is never used to buy any dogs, said Beri, because “purchasing a dog kills 10 more.” Instead NDLB allied forces demand the trucker to provide proper legal documentation – as well as health and quarantine certificates – for each canine, which they cannot. And because the fines would exceed the cost of the dog, the traffickers eventually hand the animals over to activists. “I will be leading the way to end – to end – Yulin,” said Beri. “I chose to fight the fight with dogs because dogs to me are my best friends.” Beri said a recent Chinese slaughterhouse shutdown saved “hundreds upon hundreds” of golden retrievers, German shepherds, poodles, corgis and other breeds. “365 days a year dogs are being slaughtered,” he said. The current survivors need to be adopted out in order to make room at the sanctuaries for those dogs destined for Yulin. “Change is in order, culture change is in order,” said Beri. “Activists, volunteers and allied forces are always leading the way. We don’t believe in bringing armies; we believe in growing them. That’s a sustainable solution.” Details for the media: What: 27 more Yulin meat festival survivors arriving to meet their forever families Where: JFK When: Mon., March 1, 2021 The media is welcome to experience this powerful event joining survivors with their families. About No Dogs Left Behind: No Dogs Left Behind operates boots on the ground in China, fighting on the frontlines to rescue dogs from the illegal dogmeat trade. They work hands-on with local activists through emergency response, pulling dogs directly from slaughterhouses, dogmeat trucks, wet markets and traffickers. Their mission extends beyond borders, advocating for the creation and enforcement of animal welfare laws, and raising awareness for a cruelty-free, sustainable world in which no animal is violated, exploited, tortured or slaughtered for commercial goods or profit. With nearly 500 survivors in their care, No Dogs Left Behind operates sanctuaries in Dayi and Gongyi, China. Contact Details Sherry Chen +1 855-665-0888 sherry@nodogsleftbehind.com Company Website http://www.nodogsleftbehind.com

February 25, 2021 06:02 PM Eastern Standard Time

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Keeping Your Heart Healthy with Kori Krill Oil: American Heart Month

YourUpdateTV

Heart disease is the leading health-related cause of death in the United States, taking the lives of 2,200 people each day. Nearly half of American adults have at least one of the top three risk factors for heart disease: high blood pressure, high cholesterol, and smoking. February is American Heart Month, a time to learn about simple steps you can take now to help your heart. For many years, experts have recommended that people eat fatty fish rich in essential Omega-3 nutrients at least twice a week. But did you that most Americans—up to 70%— are deficient in Omega-3s because they do not eat enough fish? That’s a concern because scientific studies have shown that Omega-3s can support our heart and overall health. A video accompanying this announcement is available at: https://youtu.be/j-djtjZjb9M So, if you want to get on track to a maintaining a healthy heart but don’t know where to start, what to eat or what supplements to use, what should you do? Kori Krill Oil partnered with Dr. Taz Bhatia, D S Simon Media, and YourUpdate TV on a nationwide media tour to discuss the steps you can take to help your heart, including the heart-healthy benefits of Omega-3s. Where you get your Omega-3s from matters. Research has found that there are two critical types of Omega-3s for our health, called EPA and DHA. These are what you find in real fish and in ocean-sourced supplements like Kori Pure Antarctic Krill Oil. According to the FDA, supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One serving of Kori Krill Oil provides 250 grams of EPA and DHA Omega-3 fatty acids. [See nutrition information for total fat, saturated fat and cholesterol content.] In addition, Omega-3s support normal triglycerides, may increase good cholesterol (HDL), and support normal circulation and heart rhythm. The important thing to realize about Omega-3 fatty acids is that our bodies can’t make them on their own. We have to consume them. Krill oil has been clinically proven to raise Omega-3 levels and is a doctor recommended Omega-3 source. Kori Krill Oil has superior Omega-3 absorption vs fish oil because it delivers Omega-3s in their most natural form, just as you would find in real fish. Plus, it has no fishy aftertaste. In addition to Omega-3s, Kori Krill Oil is also naturally a good source of choline, another essential nutrient that supports brain and nervous system health, and has an antioxidant. You won’t find either of these in fish oil. It even comes in small and mini sizes for people who have trouble swallowing large pills. Kori Krill Oil has a commitment to purity and quality. It’s certified sustainably sourced from pristine Antarctic waters and does not add artificial ingredients. For more information about supporting your heart health visit korikrilloil.com You can get Kori Krill Oil at Walmart, CVS and other retailers. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 24, 2021 09:00 AM Eastern Standard Time

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Elevate Your Health and Wellness Routine in 2021

YourUpdateTV

With healthy routines top of mind now more than ever, it’s important to discuss some simple ways to stay on track in the New Year. From immune health and stress support to supplements for sleep – there are many ways to help people live a healthier version of themselves and make the most of each and every day.* Health and Wellness Experts from The Bountiful Company, Meghan Sowa and Nicole Hayes, recently teamed with YourUpdateTV to discuss tips for maintaining a healthy lifestyle, in addition to providing vitamin, supplement and other product recommendations such as healthy snacking options to consider. A video accompanying this announcement is available at: https://youtu.be/ngcrVBhhy6o Immune Health: Immune health is at the forefront of many minds right now and the experts have a few key items to incorporate into your routine for 2021. First, Nature's Bounty® Immune 24 Hour+ with Ester-C®, the only Vitamin C with 24-hour immune support†, that provides advanced, long-lasting immune support to help keep you healthy.* Plus, these rapid release soft gels contain ingredients like Vitamin D, Zinc, Vitamin A for extra immune and antioxidant support, and herbal superstars Elderberry and Echinacea.* Taking a multivitamin is another great way to maintain overall health. Sundown® Adult Multivitamin Gummies are a fun and delicious way for adults to take vitamins. These gluten free, dairy free and Non-GMO gummies are all clean‡, all the time and have 10 essential vitamins to provide support for bone, immune and heart health. Parents and kids both love Sundown® Kids Complete◊ Multivitamin Gummies because they’re packed with 13 essential nutrients, are Non-GMO, Gluten, Dairy and Peanut Free and come in delicious, fun character shapes. For immune support and to keep your bones and joints healthy, turn to Osteo Bi-Flex® Triple Strength + Vitamin D.* The Triple Strength formula features Vitamin D to support strong, healthy bones and a healthy immune system, plus Joint Shield™ to soothe joints and help with occasional joint stiffness.* Easing Stress and Promoting Restful Sleep: More than half of Americans (55%) say they experience stress most of the day, so it’s no surprise stress and sleep are trends in the supplement industry1. Nature’s Bounty® Sleep3+Stress Support is an extension of the innovative Nature’s Bounty ® Sleep3, the first maximum strength tri-layer sleep aid launched in 2019.* For occasional sleeplessness, the innovative time-release melatonin technology helps you fall asleep fast and stay asleep longer, while Ashwagandha helps support a healthy response to occasional stress and anxiety.* To specifically address stress, Nature’s Bounty® Stress Comfort Mood Booster Gummies easily fit into your stress-management routine with delicious gummies to calm feelings of stress and promote a positive mood.* Beauty Tips: We all want to look and feel our best all year-round, and let’s face it – beauty starts from within. One way to pamper yourself is with Nature’s Bounty® Advanced Hair, Skin & Nails gummies. From Nature’s Bounty®, the #1 brand for hair, skin and nails product∆, this item supports beautiful hair, glowing skin and healthy nails, and focuses on beauty from the inside out.* But that’s not all! Beauty fans can give their routines an extra boost with Nature’s Bounty® Collagen Beauty Blends. This line of powders dissolve in cold or hot liquid and helps improve skin elasticity and hydration, while helping to decrease skin roughness.* New Year, New Fitness Resolutions: The New Year is a great time to up your fitness game and Sports & Active brand, Pure Protein ®, has you covered with multiple new innovations. Fitness fans will love the NEW Pure Protein® S'mores and Chocolate Peanut Butter 30g Shakes. Packed with 30 grams of protein and less than 1 gram of sugar, these are the perfect option for protein on-the-go. And for all of the snack lovers out there, who want to indulge without the guilt we have new sweet and savory snacking options. The NEW Pure Protein® Double Chocolate and Snickerdoodle Sandwich Cookies are delicious, soft and chewy cookie sandwiches are a perfect treat any time of the day. Also check out the poppable, savory NEW Pure Protein® Nacho Cheese Puffs and Brick Oven Pizza Puffs, which have 18g of protein, just 1g of sugar and are irresistibly tasty and crunchy. Stay in the know by following The Bountiful Company on Facebook, LinkedIn and Twitter. About Meghan Sowa: As a busy working mom, Meghan maintains a healthy lifestyle by getting her steps through trailing behind her active second grader and new puppy. And for those mid-afternoon calls, she always has a protein bar handy for that extra boost. Meghan stays close to the health and wellness space personally and professionally, and wants nothing more than to help folks (of all ages) do the same. About Nicole Hayes: As full-time working mom of 3 under 4, including a set of twins, Nicole knows it can be tough to keep up a wellness routine. That’s why she fits it into her entire day, whether it’s running errands, taking trips to the park with her little ones, or going on a lunchtime walk. Being an insider at The Bountiful Company, Nicole is sure to know the best tips and tricks to incorporate wellness into your everyday routine. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2021 10:00 AM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with SteelCloud

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with SteelCloud, a leading provider of capabilities to automate policy compliance, configuration control, and Cloud security. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. ConfigOS is SteelCloud’s patented software compliance suite that allows anyone to quickly establish a STIG ( Security Technical Implementation Guide ) and or CIS ( Center for Information Security ) - cyber security compliant environment. The patented software is a complete solution offering scanning, automated remediation, compliance reporting, and external interfaces to other tools. ConfigOS is the only COTS solution on the market that fully automates remediation out of the box, saving countless hours of information assurance labor while establishing enterprise compliance consistency. It addresses policy remediation automation for Windows and Linux operating systems and applications. Learn more at https://www.steelcloud.com/cmmc/ The executed Engagement Agreement establishes a collaborative engagement between SteelCloud and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor, vendor, and supplier community of providers creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as advocates. Establish an independent Industry Cyber Security Advisory Council with peer organisations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and SteelCloud partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “SteelCloud is excited to forge this partnership with the CMMC-COE,” said Mr. Brian Hajost, SteelCloud President & CEO. “CMMC is a vital program to secure the DoD’s contractor supply chain in order to protect critical U.S information. By working with the CMMC-COE, we can deliver our compliance automation technology and reduce the cost and complexity of CMMC compliance for the broadest range of DIB customers.” The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on SteelCloud, please visit https://www.steelcloud.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

February 22, 2021 08:00 AM Eastern Standard Time

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National Survey Says 98% of Responding Brain Injury Rehabilitation Providers Plan Continued Use of Telehealth Services Post-Pandemic

Centre for Neuro Skills

According to the Centers for Disease Control and Prevention, telehealth service sessions have more than doubled after the onset of the COVID-19 pandemic. A recent Brain Injury Association of America national survey of more than 400 providers of brain injury rehabilitation services regarding telehealth services found that: 81% of respondents reported reliable collection of objective clinical data through telehealth sessions. 76% reported patient progress using the telehealth platform was equal to, or in some cases superior to, progress in the clinic. 98% of respondents plan to continue use of telehealth in the future, assuming it is reimbursable by insurance plans. Centre for Neuro Skills (CNS), a premier provider of treatment for traumatic and acquired brain injury, recently surpassed providing more than 100,000 hours of rehabilitation therapy via telehealth sessions during the pandemic. According to CNS’ internal survey data, telehealth has been well-received and effective for both patients and staff: “Centre for Neuro Skills expanded our innovative telehealth services to complement our in-person rehabilitation therapy programs during the pandemic,” said David Harrington, president and COO of CNS. “For 40 years, Centre for Neuro Skills has emphasized patient safety in tandem with patient progress. The success of telehealth supports this ongoing need to protect patients during treatment, as they relearn skills and embrace independence.” The full spectrum of CNS’ therapeutic treatments are offered through telehealth, including: counseling, speech therapy, physical therapy, occupational therapy, education therapy, case management, family communication, business partner communication and physician or specialist consultation. With the onset of COVID-19, CNS deftly pivoted to telehealth and discovered a host of benefits, including observation of the patient’s home environment. This aided in developing an individualized reintegration strategy post-injury. About Centre for Neuro Skills Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information about Center for Neuro Skills, visit: https://www.neuroskills.com/, Facebook, Twitter, LinkedIn, YouTube. For a video overview of CNS, visit: https://youtu.be/Jwqve9gWtEw Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 cns@landispr.com Company Website https://landispr.com/

February 18, 2021 06:32 PM Eastern Standard Time

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Brilla Media Launches Innovative Branded Latinx Entertainment, Media, and Experiential Platform for Marketers

RetroPop Media

First-of-its-kind Trifecta of Major Latinx Pop Culture Festivals for L.A., NYC, and Miami are set for Spring, Summer, and Hispanic Heritage Month Brilla’s Proprietary Distribution Platform Guarantees Premium Digital CPE Delivery for Branded Content via Paid, Owned, Earned and Partnerships Brilla unites pioneers of Hispanic social media, pop culture festivals, sports marketing, and press release wire service industries MIAMI, FL - February 18, 2021 – (LATINX NEWSWIRE) - Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the pioneer founders of the Hispanic social media industry, sports marketing, pop culture festivals, media, and press release wire services are joining forces to launch Brilla Media ( www.BrillaMedia.com ). The Latino-owned company will leverage decades of expertise, strategic alliances, and insights to provide brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling. Fueled by its proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships for guaranteed delivery of CPE campaigns, Brilla Media features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (branded storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good). Pop Culture Festivals Coming to L.A., NYC, and Miami In 2021, Brilla’s growing slate of innovative content offerings will prominently feature a coast-to-coast trifecta of major Latinx pop culture live stream festivals in L.A., NYC, and Miami. Cinco de Mayo L.A. will anchor the West Coast on May 1 with a star-studded Spring-time festival. The summer will highlight the Empire State’s venerable 116th Street Festival on July 10th. Hispanic Heritage Month will be the theme of Miami’s epic Fall program, NuestroFest on October 2. If conditions permit, all three festivals will take place physically as well as virtually in 2022. Thanks to Brilla’s premium digital and broadcast TV platform, all three bilingual, multi-generational festivals will garner millions of verifiable, Guaranteed on-target views for brand partners. (To inquire about our services, email info@brillamedia.com ). “Our ability to guarantee premium views for branded storytelling content - including our Trifecta of festivals - is a chief cornerstone of Brilla’s offering and something that is only possible through the team and partners we’ve assembled,” said Brilla Media Managing Partner Joseph Paniagua. “Nothing I’ve done before compares to the sheer scale of partnerships, digital media inventory, reach, talent, celebrity and influencer access that Brilla already represents from Day One of its operations,” said Manny Ruiz, Co-Founder of Brilla Media. “I’m extremely honored to be part of a platform that is truly Latino-owned and will also have a huge focus on producing Social Good projects that continuously serve our Latinx community.” Brilla Stands for Social Good The company’s name is significant because Brilla ( breeyah ) literally means shine in Spanish, and the brand’s storytelling DNA is already associated with being a purpose-driven Force for Good. In 2020, in the midst of the COVID-19 crisis, the Brilla team produced three major live stream festivals that helped raise more than $1.6 million for 25 Latinx non-profit organizations in the United States and Puerto Rico. (The team’s Altísimo Live festival to support America’s farmworkers is a finalist for the 2021 PRWeek Multicultural Marketing Campaign of the Year). As part of its Force For Good heritage, Brilla is pledging to contribute cash and/or marketing resources on a year-round basis to select, non-political-oriented, nonprofit organizations that serve the Hispanic community. “The timing for Brilla meets the needs of a fast-changing industry that must evolve with new and creative ways to engage the Latino consumer,” said Brilla Media Co-Founder Ralph Paniagua. Brilla is a Guaranteed Media Placement Powerhouse To augment the client’s branded content reach, Brilla integrates news and influencer website placements through its partnerships with Latinx Newswire and Pop Culture Newswire. Effective this week, both wire services began offering brands guaranteed reach and automated reports for online placements that are the most comprehensive in their niche - and part of Brilla’s earned media assets. About Brilla Media Latino-owned and operated, Brilla Media provides brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling. Fueled by a proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships, Brilla Media ALWAYS guarantees results for branded CPE campaigns. The company features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (original storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good). Brilla’s team was created by Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the pioneer founders of the Hispanic social media, sports marketing, pop culture festivals, and press release wire service industries. Contact Details Brilla Media Jay Cruz +1 561-319-8592 info@brillamedia.com Company Website https://brillamedia.com/

February 18, 2021 04:00 PM Eastern Standard Time

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SUPER73® Raises $20 Million in Funding From Volition Capital

SUPER73

SUPER73®, an American electric vehicle brand, based out of Orange County, California, announced today the close of a $20-million investment from Volition Capital, a Boston-based growth equity firm. Founded in 2016 by LeGrand Crewse, Michael Cannavo, and Aaron P. Wong, SUPER73® produces two-wheeled electric vehicles with a mission to fuse motorcycle heritage and youth culture. It has quickly grown into one of the most recognizable electric vehicle brands in the world, with a loyal and passionate customer base, which includes many A-list celebrities and professional athletes. “We have always known that there was something special at SUPER73. It wasn’t just about creating a fun electric bike, it was about building a gateway to unlimited adventure and cultivating a true community. Volition Capital not only saw that same vision but believed in it. Together, we now have a real opportunity to take SUPER73 to the next level and help redefine the electric vehicle industry.” – Legrand Crewse, CEO of SUPER73. After an impressive launch on Kickstarter, SUPER73 saw fast-paced growth, not only because its handsome, minimalistic e-bikes looked like nothing else at the time, but also because the company bucked the norms of the traditional electric bicycle industry. SUPER73 refused to become one of the many stale e-bike companies that exist solely to produce mass-market vehicles, and instead became a content-driven lifestyle brand that inspires adventure and creates community. The company’s desire to be different is key to its success. In 2017, SUPER73 went viral after redesigning its first-generation e-bike to resemble a pair of Star Wars speeder bikes. These were ridden in costume through downtown Manhattan; the video has subsequently been viewed more than 10 million times on YouTube. SUPER73 continued to produce noteworthy hits including an appearance at New York Fashion Week, an international art exhibition with contemporary artist Tom Sachs, and a custom-built, 24-karat gold e-bike for Post Malone. As the company continued to produce remarkable viral content, its popularity snowballed, and soon SUPER73 attracted the attention of big-name celebrities, athletes, and performers including Jack Black, Will Smith, and Madonna. What’s more, the brand earned their support without paid promotion or endorsement. Many more celebrity riders followed, including: Anderson Silva Andrew Schultz Andy Milonakis Avril Lavigne Brett Conti Cam Newton Cara Delevigne Casey Neistat Chris Lake Colin Hanks Conan O'Brien David Dobrik Dennis Rodman Devin Funchess Diplo Ed Bassmaster Flosstradamus Grayson Dolan Greg Finley Hayes Grier iJustine Jack Black Jaime Foxx Jared Goff Jason Snell Jenna Dewan Tatum Jesse Wellens Joel McHale Justin Bieber Kade Kelly Ripa Kelly Slater Kevin Pouya Klay Thompson Lil Nas X Logan Paul Lukas Podolski Madonna Matt & Kim Matt James Meek Mill Mitchell Whitfield Neymar Nina Dobrev Paris Hilton Phil Wickham Philip Defranco Post Malone Rahul Kohli Reggie Watts Robbie Madison Robert Pattison Ryan Reynolds Ryan Seacrest Sam Sheffer Scott Eastwood Shaun White Slander Snoop Dogg Sofitukker Solomon Berg Suki Waterhouse Swae Lee Todd Gurley Tyler the Creator Will Smith Yes Theory Zach Braff Today, there are tens of thousands of SUPER73 riders and enthusiasts across more than 20 countries. The brand’s moto-inspired culture has created a new generation of “bikers,” who not only self-organize into regional “SuperSquad®” rider clubs but have also embraced the custom modification subculture. All over the world, fans of SUPER73 share their custom creations on social media and have helped to grow the “SuperSquad” community faster than ever. Today, SUPER73 has more than 430,000 followers across its content channels. The brand continues to push the boundaries of innovation by frequently producing high-profile collaborations with unique partners including legendary French soccer club Paris Saint-Germain, Japanese streetwear brand NEIGHBORHOOD, and famed motorcycle designer Roland Sands. Mold-breaking projects like these have gained SUPER73 coverage in major publications such as Time Magazine, ESPN, Rolling Stone, GQ, Car & Driver, Men’s Journal, Motor Trend, Hypebeast and many more. It’s been less than five years since SUPER73 came to life, but the company employs more than 75 people on two continents; in 2020 SUPER73 opened its first European headquarters in Amsterdam. And with the demand for SUPER73 e-bikes in Europe already outpacing the remarkable demand for its products in the U.S., there is no doubt this young company will see even more success with the support of Volition Capital and its $20-million growth investment. “Super73 has all the ingredients to become a great consumer brand – fanatical customers, insatiable demand for its products, and a distinctive design philosophy,” said Larry Cheng, Managing Partner, Volition Capital. “It is one of the fastest growing companies we’ve ever invested in, and are poised to build a great new American brand as it leads the e-bike market for years to come.” EDITOR’S NOTE Please enjoy and share the video presented by Joel McHale, which captures the fun, adventurous spirit of SUPER73. The video can be viewed and shared here: vimeo.com/507214778/5c3c68ed68 The video and high-resolution images are available for download here: dropbox.com/sh/f5z54y1stwqkdnt/AADvmzbZ-JBTBGYg6q_Q5om-a?dl=0 ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or on social media @super73. ABOUT VOLITION CAPITAL Volition Capital is a Boston-based growth equity firm that principally invests in high-growth, founder-owned companies across the software, Internet, and consumer sectors. Founded in 2010, Volition has more than $1.1 billion in assets under management and has invested in more than 30 companies in the United States and Canada. The firm selectively partners with founders to help them achieve their fullest aspirations for their businesses. For more information, visit volitioncapital.com or follow us on Twitter @volitioncapital. Contact Details Christiana Mullen, Marketing Coordinator +1 714-659-4883 christiana@super73.com Michael Cannavo, SUPER73 founder michael@super73.com Company Website https://super73.com

February 17, 2021 07:50 AM Eastern Standard Time

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