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EDUCATORS CAN FOSTER TRUST IN SCIENCE THROUGH GLOBAL PLEDGE

International Day of Light Steering Committee

For more than a year, educators worldwide have been forced to transform the way they teach. However, advancements in science, specifically telecommunications, enabled the shift from a traditional classroom to remote learning environments. Today, scientific developments, including health advancements such as vaccines and testing, are allowing students to return to physical classrooms. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society, offers a valuable teaching tool to help educators draw attention to the crucial role science plays in improving our quality of life. In celebration of this year’s International Day of Light on 16 May, the pledge is allowing people, particularly educators and students, around the world to affirm their support for science and the scientific process. Students can be leaders in understanding and defending science. Just as educators teach skills that build students’ scientific literacy to help them evaluate facts, they can offer ways for students to affirm confidence in the scientific process. “A dedicated effort to building—and in some cases, rebuilding—trust in science will prepare students to be the scientifically informed leaders we desperately need,” said Dr. Desiré Whitmore, Senior Physics Educator and Staff Physicist at the Exploratorium in San Francisco, CA. Additional resources for educators are available on the Trust Science website, including hands-on activity videos, lesson plans, posters to download, activities and lessons, links to online resources and the Laser Classroom. To date, the pledge has seen enthusiastic support worldwide with more than 2,500 signatures, including Nobel and Breakthrough Prize laureates, UNESCO L’Oréal For Women in Science prize winners, Presidents and CEOs of major scientific bodies, as well as scientists and students from more than 20 different countries. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 11, 2021 09:03 AM Eastern Daylight Time

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Probiotic Skincare Start Up, Layers, Enters Burgeoning Microbiome-Focused Category With Holistic Inside + Out Beauty Approach

Layers Probiotic Skincare

Layers, a new probiotic skincare company, officially debuted four SKUs of synergistic high-performance products in the beauty and wellness category. With the understanding that superior skincare results are ultimately achieved by respecting our microbiome, Layers formulated their products with effective hard-hitting ingredients that work to minimize fine lines and wrinkles, enhance skin brightness, and improve elasticity while protecting and supporting the skin barrier. The result is dramatically improved skin without irritation. Microbiome and probiotic skincare are poised to be a large and enduring category, slated to grow to be 13% of the overall skincare market by 2030, as stated by Mintel. According to market research consultancy Verify Markets, microbiome skincare sales are projected to rise in double-digit percentages through 2023 across several countries, including United States (24.8%), Germany (22.2%) and Japan (19.8%). Layers inside + outside approach to healthy skin lies in the science-based Human Microbiome Project which illustrates the symbiotic relationship between our gut and skin, called the gut-skin axis. These two seemingly separate systems talk to one another through your microbiome, the trillions of good bacteria whose micro-language is responsible for everything from releasing natural antibiotics to supporting our immune system to improving hydration and supporting collagen production. Ignored by the skin care industry for decades, these bacteria dramatically impact skin health; imbalances can manifest as accelerated aging, extreme dryness, and even skin conditions such as eczema. On a mission to educate consumers, Layers believes in addressing the two holistically by providing effective, scientifically-proven, power-packed ingredients to improve skin health and appearance. “We continue to learn more every day about how our body’s systems are connected with one another and with our microbiome. Layers harnesses the power of probiotics to bolster these connections and bring your best, glowing skin to the surface.” - Rachel Behm, Founder of Layers With almost a decade of corporate experience in big beauty, Layers Founder Rachel Behm is a former Johnson & Johnson executive who worked on brands like Neutrogena, Clean & Clear, Aveeno, Lubriderm, and ultimately oversaw the Johnson & Johnson Incubator Program. Layers and Behm are backed by Ignite Venture Studio, an accelerator of new and existing brands co-founded by CPG veterans Josh Ghaim and Jeff B. Smith. Behm’s personal interest in the microbiome stems from the work she did as a lab technician on The Human Genome Project, which underscored the importance of the more recent Human Microbiome Project. Layers debut assortment includes an ingestible, Daily Glow Probiotic Supplements, a dual-sided formula with a potent 5-strain probiotic on one side and a ceramide extract on the other, along with a complementary three step skincare regimen; Balancing Milky Cleanser, Probiotic Serum, and Immunity Moisturizer, that repairs the skin while strengthening the barrier. Prices range from $29-$89. Behm believes that the self-care experience should be indulgent as it is effective, which is why she chose beautiful glass packaging, a complex yet subtle fragrance, and highly efficacious active ingredients. Available initially for pre-sale, the products can now be purchased on the brand’s direct-to-consumer website, with retail expansion expected by late 2021. Founded in 2021 by ex-Johnson & Johnson executive Rachel Behm, Layers Skincare recognizes beautiful skin begins with a thriving microbiome and harnesses the power of probiotics to boost the body’s natural ability to bring your best skin to the surface. Potent supplements + science-backed topicals, developed by industry experts, fuel the gut–skin connection to reveal dramatically renewed skin that glows from the inside out. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Aimee Moss aimee@aimeemoss.net Company Website https://mylayers.com

May 11, 2021 08:02 AM Eastern Daylight Time

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Goodway Group Forms Strategic Digital Partnership with Online Grocery Delivery Platform Good Eggs

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has formed a strategic partnership with online grocery delivery platform, Good Eggs. Within this new partnership, Goodway Group is focused on driving Good Eggs’ customer acquisition by building the brand’s performance and direct marketing capabilities. Since the onset of the partnership, Goodway Group has helped achieve Good Eggs’ aggressive new customer goal, delivering more new customers in March 2021 than ever previously recorded as being delivered by paid media. As a growing DTC startup, Good Eggs is committed to providing the best quality groceries directly to customers' doors in the San Francisco Bay area, while supporting local, ethically sourced food. Additionally, the company is the only solution in the market that provides groceries and meal kits without a required subscription. Marketing has always been a key initiative at Good Eggs, and the company found that Goodway Group’s unique approach was unlike any other option it had seen in the market. In order to further highlight the Good Eggs brand, Goodway Group is focused on creating a customer service function that uses site and predictive analytics to drive marketing investment decisions, while prioritizing custom solutions tailored to the platform. Goodway Group is acting as Good Eggs’ direct response agency and is the only provider of digital execution, running all forms of the DTC brand’s media, social, SEM and display, audio, native, video, and CTV. “Everything we do at Good Eggs is centered around our customer. We’ve always looked for the best quality products to offer and local farmers and producers are core to this. Our brand is dependent on a top-of-the-line customer experience, which means that our customer acquisition engine must always be top of mind,” Vineet Mehra, Chief Growth and CX Officer at Good Eggs. “From our website to social media, all touchpoints must be prioritized to offer the best possible experience for our customers. We are excited to be working with Goodway Group as they help us to achieve our business goals.” Through this partnership, Goodway Group is taking site-side data from all major platforms and using that to identify how to best utilize it in the customer acquisition engine, while pulling from data on a daily, weekly, monthly, and annual scale to drive top of the line predictive outcomes. Good Eggs has also hired a dedicated team of engineers to make real-time changes, such as tagging, tracking, event UX and website changes or enhancements, based on the needs of the business – ultimately to aid in getting changes to market in a faster, more efficient way. “We are thrilled to partner with Good Eggs as they continue to provide an exceptional experience for their customers,” said Jay Friedman, President at Goodway Group. “Through a focus on performance marketing and unique digital solutions, we’ve been able to act as an extension of the Good Eggs in-house team and form a successful partnership that has already seen valuable results.” About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Rachel Wyncoop +1 631-338-7248 rwyncoop@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 06, 2021 01:35 PM Eastern Daylight Time

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Norwegian Cruise Line Celebrates Teacher Appreciation Week By 'Giving Joy' to Educators Across the U.S. and Canada

YourUpdateTV

In recognition and celebration of the countless teachers who have spent the last 15 months giving their all to students across the U.S. and Canada during these unprecedented times, Norwegian Cruise Line, the innovator in global cruise travel, announced this week the relaunch of its "Norwegian's Giving Joy TM" contest, which provides educators with free cruises and a chance to win up to $25,000 for their schools. Recently, Christine Da Silva, Vice President of Communications and Events at Norwegian Cruise Line, participated in a nationwide satellite media tour to discuss this exciting initiative. A video accompanying this announcement is available at: https://youtu.be/_QgnTvXUAvQ "Norwegian's Giving Joy" acknowledges the often-undervalued work of educators and highlights the intersection between travel and education. First launched with astounding success in 2019, with over 1.4 million votes for more than 46,000 teachers, and a total prize of over $100,000 for schools across North America, the contest heralds these selfless warriors. This year's campaign is especially significant given the elevated demands of this profession under pressure. For more information and to vote and nominate for a deserving teacher, visit nclgivingjoy.com About Christine Da Silva: Christine Da Silva is the vice president of Communication for Norwegian Cruise Line, responsible for the development and execution of the brand’s global external and internal communication strategy. Overseeing the Communication and Events teams, she leads the development of the brand narrative; is responsible for reputation, crisis and issue management; and has been instrumental in the launch of engagement initiatives including the game-changing Giving Joy and Encore Moments campaigns as well as the debut of the Company’s latest vessels. Da Silva has over 20 years of experience guiding brands and businesses in delivering authentic and impactful messages through integrated communication and marketing strategies that drive growth, sales and awareness. She is based in the Company’s head office in Miami, Florida About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 06, 2021 01:00 PM Eastern Daylight Time

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Graphic novel tackles disinformation around COVID-19 Vaccine and critical 5G infrastructure

Stockwood Strategy

Sophisticated social media campaigns sponsored by bad state actors are responsible for creating and spreading disinformation around the critical Covid-19 Vaccine and emerging infrastructure such as 5G technology for communications. Erly Stage Studios has today published Bug Bytes, the digital graphic novel, which sheds a light on the disruptive forces at work. This book is the second installment of the graphic novels that are a part of the Resilience Series commissioned by the US Cyber Infrastructure and Security Agency (CISA). Bug Bytes will inform and educate people on the dangers and risks associated with dis- and mis- information through fictional stories inspired by real-world events. In Bug Bytes, readers will meet the protagonist Ava Williams, a journalist and academic, patriot and member of Symous - a group fighting disinformation and foreign interference in elections as polling day approaches. Ava’s life gets tangled up in a web of lies as her father, a 5G technician gets hurt and she works to understand what a seemingly innocent poll online related to 5G technology has to do with the 5G Vaccine? Ava is surprised by the reaction of the anti-vaccination community at what is proven to be engineered data and has the unenviable task of making the case to the public at large for how they can be weary on data online with unproven provenance. Farid Haque, founder and CEO of Erly Stage Studios commented: “We’re delighted to have been commissioned by CISA to create a practical and engaging communication tool that highlights the existential threat of disinformation in the context of bad state actors. While the story is fictional many of the approaches shown are very much grounded in the reality of the technology we live with and are exposed to almost daily.” Bug Bytes provides a unique education for the reader about the world of social media and how digital resources can be hijacked to serve a more nefarious agenda. The ability for foreign bad state actors to weld this kind of influence on another nation is unprecedented as is their ability to twist and manipulate a narrative to use domestic groups to do their bidding. The work helps the reader understand the need to exercise care when it comes to consuming news and information via social media platforms and online sources of information. In the story, Ava Williams and a team of patriots are racing against the clock to shine a spotlight on the source of disinformation engineered to hurt critical communication infrastructure and damage the Vaccine roll-out efforts. Ava’s investigative journalism leads her through the metaverse to find allies and discovers through hard graft that foreign actors are tinkering with public data to maliciously mislead and influence perceptions of 5G as a communications technology and its fabricated link to vaccine effectiveness. “Bug Bytes is the culmination of the wealth of experience that Clint Watts brings in cyber warfare and disinformation and our studio’s creative direction and storytelling style. We spent months researching the real life incidents and then wrapped them into a fictional story” added Farid Haque. The graphic novel is being made available by CISA to the general public online as a free resource as the Covid19 vaccine roll out continues to have an impact across the United States and the world at large. The work is available for free for the public and media to read at the following URL: https://www.cisa.gov/cfi-resilience-series-graphic-novels. A first title in the series was released a few months earlier last year ahead of the US elections titled Real Fakes. Watch this space and log back into https://publishing.erlystagestudios.com/ to learn more. Contributing artists to Bug Bytes include: Jose Niño Galenzoga, Patricia Beja, Mona Shan and Joel Santiago. Lettering and layouts by Komal N. and Haroon M. Story by Clint Watts and Farid Haque, supported by the script writing team which includes Michael Gianfrancesco and Kabir Sabharwal. Edited by Tolly M. and Laila Khan. Special thanks to Randall Heather and Max Brooks. Erly Stage Studios is an indie publisher, headquartered out of London, United Kingdom, capturing iconic stories in serious graphic novels. We are an expert team of educators, storytellers, and artists working to create awareness about important topics using the graphic novel medium. The team loves shining a spotlight on stories that are yet to see the light of graphic novels. As an expert team of teachers, researchers and designers the team works with innovative organisations and policymakers around the world to deliver soft power through engaging and creative projects. Contact Details Erly Stage Studios Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://publishing.erlystagestudios.com/

May 06, 2021 05:00 AM Eastern Daylight Time

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Mother’s Day Gifts On-Demand from DoorDash

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/H75CYj5AsR0 This Mother’s Day, whether you’re treating a mom in your life near or far, DoorDash is serving up effortlessly perfect, on-demand gifts for every type of Mom - from the chocolate lover to the floral fanatic, DoorDash has you covered (even if you’re gifting at the last minute)! Additionally, DoorDash is announcing today brand new offerings from Jo Malone and The Honest Company, just in time for Mother’s Day in select markets! Give Mom the gift of self care with one of the five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart, or check out the Jo Malone virtual storefront on DoorDash for unique, luxury products for the bath, body and home. With DoorDash’s Gifting feature, you can choose from beauty products, flowers, chocolates, baked goods, brunch staples, products made by women, and more from local and national favorites and from DashMart, a new kind of convenience store! Gifting through DoorDash also allows you to put a customized, personal touch on a gift with a wide selection of fun virtual cards, a personalized gift message, and same-day delivery directly to mom’s doorstep, with the option to schedule delivery up to 4 days in advance. For those looking to treat mom with fantastic items from women-owned businesses, customers can check out DoorDash’s Made by Women Program by searching “women owned” on the DoorDash platform to discover local favorites. A gift guide is available for every type of mom, available on-demand through DoorDash! And, as a special promotion for Mother’s Day, DashPass members will receive $10 off an order of $50 at The Flower and Gift Boutique when they order between 5/1 - 5/9 and use code: 10FORMOM Mother’s Day Gifts On-Demand from DoorDash For the Chocolate Loving Mom: Nothing says I love you like an ooey-gooey chocolate treat for the mom in your life. Check out the following dessert shops in select areas to find an assortment of chocolate goodness: Cosmic Brownie Cookie from Crumbl Cookies Chocolate Cupcake from Susiecakes Two Chip Chocolate Chip cookies from Levain Bakery For the Floral Fanatic Mom: Send a beautiful bouquet from the Flower and Gift Boutique or search for the Flowers & Gifts carousel in-app for a wide selection of flowers near you. From now until May 9 DashPass subscribers in select cities can get $10 off their order of $40 or more when they use code ‘10FORMOM’ at the Flower and Gift Boutique on the DoorDash app. For the Mom Who Loves to Brunch: Start Mom's day off right, with brunch delivered straight to her bed, kitchen table, or anywhere she wishes to enjoy the best meal of the day! Whether she's particular to sweet or savory, DoorDash offers a wide selection for every type of palate. Sun in My Belly (Atlanta) Eggspectation (Baltimore) Buttermilk Channel (Brooklyn, NY) D Cuisine (Chicago) Hudson 29 (Columbus) Lucille’s (Houston) Honey Bee’s House of Breakfast (Los Angeles) Sadelle’s (Manhattan) The Egg Spot (Miami) Hope Breakfast Bar (Minneapolis) Sweet Maple (San Francisco) Cassis American Brasserie (Tampa) Maketto (Washington D.C.) For the Mom Who Deserves to be Pampered: Gift mom with one of five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart. Bundles are available in the following cities: Chicago, IL Houston, TX Denver, CO Carrollton, TX Tempe, AZ Sacramento, CA Baltimore, MD Minneapolis, MN Columbus, OH Indianapolis, IN For the Mom Who Needs a Break from Cooking: Treat mom to an amazing meal from one of these women-owned restaurants in select cities. Goddess and the Baker ( Chicago) Nong's Khao Man Gai (Portland) Kismet (Los Angeles) Fauzia’s Heavenly Delights (NYC) Glen's Garden Market (Washington D.C.) Visit DoorDash.com or TryCaviar.com or download the apps to your mobile device About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 02:00 PM Eastern Daylight Time

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Celebrating Mother’s Day With Nintendo

YourUpdateTV

Mother’s Day is arriving soon, and it’s a great chance to give the gift of family time. Recently, Host and TV Personality Lilliana Vazquez, teamed with Nintendo and YourUpdateTV on a satellite media tour to discuss how Nintendo is fostering connectivity for the entire family. A video accompanying this announcement is available at: https://youtu.be/azej87vU7tA For Mother’s Day, give the gift of self-care and family time with the Nintendo Switch family of systems. These systems, games and experiences can help foster connectivity for the entire family. This includes mom’s personal “me” time and game nights together with the family, while also allowing both moms and kids to connect with their friends. Here are some top picks: With the Nintendo Switch family of systems, families have the choice of a system that best fits their needs and play styles. Nintendo Switch can be played on the TV or taken on the go, while Nintendo Switch Lite is a dedicated gaming handheld system great for moms who love playing in handheld mode. Animal Crossing: New Horizons: There are so many ways to create, enjoy and share your island getaway. Explore and customize your island at your own pace, meet residents, discover new activities and share your unique island life with friends and family. With seasonal updates to the game releasing on a regular basis, now is the best time to jump into the world of Animal Crossing: New Horizons to see what everyone is talking about. Ring Fit Adventure: To help keep your family active, Ring Fit Adventure allows you to explore an adventure world and conquer enemies using the Ring-Con, Leg Strap and Joy-Con accessories that will respond to your movements, allowing the game to turn them into in-game actions. You can even pass the Ring-Con and Leg Strap accessories to a buddy and take turns in different mini-games, like breaking boxes with gusts of air and crafting pottery using squats. It’s a great way to stay active while at home! Just Dance 2021: Just Dance 2021 is the ultimate dance game for the whole family, with 40 hot new tracks, including chart-topping hits like “Don't Start Now” by Dua Lipa, “Feel Special” by TWICE, and “Señorita” by Shawn Mendes & Camila Cabello. Start a dance party your friends and family can enjoy together! ColourPop x Animal Crossing: New Horizons: Well-loved cosmetics brand ColourPop crafted a unique makeup collection inspired by aspects of Animal Crossing: New Horizons. These include lip tints, eyeshadow palettes and pressed blushes, all with colorful packaging featuring characters and themes from the game. Danielle Nicole x Super Mario: Innovative fashion brand Danielle Nicole designed and produced a nostalgia-inducing collection of bags based on the Super Mario franchise. These bags range from crossbodies to backpacks, all featuring Super Mario inspired images that are sure to excite trend-seeking moms everywhere. For more information, visit Nintendo.com. About Lilliana Vazquez: Lilliana is a trailblazing interviewer, style expert and author. The enterprising star has curated a career that began from a small blog, to being seen by millions daily on numerous nationwide platforms and morning talk shows. Lilliana has always been passionate about giving back and actively advocates on issues such as education, health, immigration and economic empowerment. She also embraces and welcomes her responsibility as a role model for others in the Latinx community who aspire to work in television. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 09:00 AM Eastern Daylight Time

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Shreesha Ramdas to join CIPIO’s Advisory Board to hyper accelerate growth

CIPIO.ai

CIPIO, a B2C Subscription Success company, today announced that Shreesha Ramdas has joined its board of advisors. Ramdas currently serves as SVP and GM for Medallia-owned Strikedeck – a powerful customer success automation solution. Prior to Medallia, Ramdas co-founded Leadformix, a marketing automation platform acquired by CallidusCloud in 2012. A seasoned entrepreneurial executive with a proven track record of launching and rapidly scaling automation solutions for customer success and marketing, Ramdas is constantly on the lookout for the “next big thing” in the customer engagement world – an attitude that led him to join CIPIO’s advisory board. Customer churn is a rampant reality in the B2C Subscription industry, given how easy it is for customers to downgrade, switch, or cancel service providers in a matter of just a few clicks. Industry study suggests that 96% of B2C Subscription businesses believe their customers churn for reasons that could have been prevented, managed, or fixed. Post Covid, Net Revenue Retention (NRR), and Customer Retention have become strategic priorities for B2C Subscription companies and will continue to become table stakes over time. According to Bain and Company, increasing customer retention rates by just 5% increases 25% profits for B2C Subscription companies. “In a world where the bar for customer engagement keeps going higher, I love how CIPIO is redefining customer retention - making it actionable, easy and impactful for B2C Subscription companies through its Data Apps,” said Ramdas. “The SaaS landscape continues to explode with solutions, yet there are literally very few solutions solving NRR and Customer Retention for the B2C Subscription companies. With its code-free Enterprise AI and Domain-Infused Data Apps Platform™, CIPIO offers the precise action to drive measurable results for B2C Subscription companies.” With the B2C Subscription Economy expected to be valued at a whopping $478 billion by 2025, it is surprising that the industry’s churn rate is two times that of the B2B SaaS Economy. CIPIO’s Domain-Infused Data Apps Platform™ aims to tip this balance back and level the playing field. “I’m ecstatic to have Shreesha onboard as we move full-speed into our next phase of growth and innovation. The hybrid economy is here, and you can no longer hope to just focus on acquisition as it costs five times as much to attract a new customer than to keep an existing one,” said Growson Edwards, Co-Founder, and CEO of CIPIO. “Our mission is to enable B2C Subscription companies to proactively prevent churn and achieve higher Net Retention Rate for consistent growth. Shreesha’s obsession and tremendous experience in launching customer success solutions and product experience will accelerate our product innovation yielding higher returns for our customers.” About CIPIO CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 04, 2021 02:20 PM Eastern Daylight Time

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#CincoForGood

YourUpdateTV

Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5 Shop the Corona Cinco merchandise collection Explore tasty taco and drink recipe pairings This Cinco de Mayo, Corona beer - a brand that’s synonymous with the holiday - invites consumers to celebrate by encouraging them to dine in or order food from their favorite local restaurants through an initiative called #CincoForGood. To celebrate the program, Corona beer teamed up with renowned Chefs Rick Martinez and Sohla El-Waylly who have pledged to put down their kitchen utensils and pick up their phones to order takeout in support of the restaurant industry. Together, the duo will participate in an interactive Instagram Live on May 5 at Noon PT where fans can join them for an interactive lunch, celebrate #CincoForGood and provide support for the long-term recovery of the restaurant industry. A video accompanying this announcement is available at: https://youtu.be/EEnMIg4lMlg As part of this effort, Corona is donating an additional $1 million this year to the National Restaurant Association Educational Foundation (NRAEF – the non-profit arm of the National Restaurant Association), which is helping to rebuild the restaurant industry and create opportunities for restaurant workers from all backgrounds. In addition to the #CincoForGood Instagram Live with Rick and Sohla on Cinco de Mayo, revelers of legal drinking age can join the celebration early by following @CoronaUSA on Instagram or visiting CoronaUSA.com where they can: Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5 Shop the Corona Cinco merchandise collection Explore tasty taco and drink recipe pairings The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. For more information, visit CoronaUSA.com, and refresh your perspective @CoronaUSA on Instagram and Facebook and @CoronaExtraUSA on Twitter. As always, Corona encourages consumers 21 and older to enjoy its products and relax responsibly. About Rick Martinez: Rick Martinez is a cook, writer and pit master with a deep love of Mexican culture and cuisine. Formerly a Senior Food Editor at Bon Appetit and host of a City Guide video series on Mexico City, Rick spends as much time as possible eating his way around Mexico. Originally from Austin, Texas where he learned the art of smoking briskets, he currently lives in New York dreaming of Tacos. About Sohla El-Waylly: Sohla El-Waylly can currently be seen starring in The HISTORY® Channel’s online series Ancient Recipes with Sohla. In addition, she is currently one of the first-ever Resident Experts for Food52 with Off Script with Sohla - her curated monthly online column and video series and is a contributor to The New York Times Cooking vertical. Recently, Sohla was included in the TIME100 Next list, highlighted as one of the emerging leaders who are shaping our future. She concluded her YouTube special Stump Sohla, which was featured on the Babish Culinary Universe (which holds an audience of 8 million subscribers). Sohla notably rose to prominence from her integral role on the Bon Appetit “Test Kitchen” YouTube channel. She was a strategically-placed expert who appeared to offer informed opinions and suggestions about cooking and baking experiments that were on the verge of either going right or wrong. Sohla currently resides in New York with her husband Hisham, their cat Lucifer and two dogs, Clementine and Vito. About the Corona Brand Family: The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981. About YourUpdateTV: YourUpdateTV i s a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 04, 2021 01:00 PM Eastern Daylight Time

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