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Could MySize’s Brand New Apparel Sizing Tech Be Ideally Timed, With A Boom In Fashion E-Commerce?

MySize, Inc.

While there may seem to be some indications that e-commerce growth is slowing amid the current inflation wave, however, equally strong signals suggest it may not be enough to stop U.S. retail e-commerce sales from surpassing a projected growth target of $1 trillion in 2022. Even amid the economic downturn, one sector — fashion and apparel — could fuel the e-commerce industry’s growth. A trend report by BigCommerce Holdings Inc. (NASDAQ: BIGC) revealed that the fashion and apparel sector has been an e-commerce powerhouse this year, outpacing overall e-commerce sales in North America. BigCommerce is not the only platform projecting growth for the industry. Statista also indicates that the e-commerce fashion industry’s compound annual growth rate (CAGR) is expected to reach 14.2% between 2017 and 2025, with the industry hitting a $672.71 billion valuation by 2023. Sales of apparel, footwear and accessories catapulted in 2021, hitting $180.5 billion in the U.S. alone. The sector is expected to grow by 13% this year, with consumers set to spend $204.9 billion on fashion items online. Eliminating A Challenge For Growth Even though there seem to be great prospects for the industry, growth can be hampered if people still face frustrations in buying online — imagine receiving items, like garments, that don’t fit? Receiving an ill-fitting garment can be frustrating and can leave the customer unsatisfied. Correct sizing is key to growth, building consumer confidence in the purchase and reducing costly returns. MySize Inc. (NASDAQ: MYSZ) says its MySizeID product is the solution. But the company, an omnichannel e-commerce platform and provider of an artificial intelligence (AI) measurement solution that drives revenue growth and reduces costs for its clients, also reports pioneering a different technology that could change the hybrid shopping experience. MySize’s FirstLook Smart Mirror could be one of the first solutions for challenges with hybrid shopping — an emerging trend that combines online and in-store shopping. The company says the product is an interactive, mirrorlike touch display that offers: Personalized fit and product recommendations 3D try-it-on interactive avatar experience Speed shopping and self-checkout Integration with any third-party point-of-sales (POS) system High Valuations And Revenues MySize believes its algorithm-based technology has broad applications — that could match if not beat product offerings from competitors. Just as LivePerson Inc. (NASDAQ: LPSN) hit a $4 billion valuation at 10 times revenue with a chat application that transformed e-commerce by increasing conversion rates and decreasing costs, sizing technology is gaining traction to do the same, the company says. As comparable companies are acquired by major players such as Snap Inc. (NYSE: SNAP), Gap Inc. (NYSE: GPS), Walmart Inc. (NYSE: WMT) and Zalando SE (ETR: ZAL) at attractive valuations, MySize notes it could also attract the same level of attention and be an acquisition target. Luckily, a recent report of record revenues in the first half of the year could support the premise that MySize has the right product and business in a high-growth segment. Retailers Taking Notice MySize’s technology has been adopted by top brands in fashion such as Levi Strauss & Co. (NYSE: LEVI), Nautica, Gant and Dockers, and it doesn’t look like the company is resting on its laurels. From all indications, MySize may only be getting started as more companies are adopting its technology, which could be ideally timed with growth in the fashion e-commerce boom. The company recently announced an agreement with 7 For All Mankind (Brazil), a premium global clothing brand, to license MySizeID, and it could be going live in the third quarter of this year. MySize also has an agreement with luxury British fashion brand Temperley London to license MySizeID. MiSize kicked off the year by acquiring Orgad, an omnichannel e-commerce platform. MySize hopes the acquisition and incorporation of MySizeID into Orgad’s e-commerce solution will increase its profit by reducing costly returns. MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) is an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients. Orgad, its online retailer platform, has expertise in e-commerce, supply chain, and technology operating as a third-party seller on Amazon.com and other sites. MySize recently launched FirstLook Smart Mirror, a mirror-like touch display that provides in-store customers an enhanced shopping experience and contactless checkout. FirstLook Smart Mirror extends MySize's reach into physical stores and is expected to contribute to revenues through unit sales and recurring service fees.MySize has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website: www.mysizeid.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Or Kles, CFO ir@mysizeid.com Company Website https://mysizeid.com

October 27, 2022 09:15 AM Eastern Daylight Time

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Logitix Becomes First U.S.-based Partner with StubHub International

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced a landmark partnership with StubHub International. The deal establishes Logitix as the first U.S.-based ticket distribution partner for StubHub International. As a result, customers outside of North America will be able to buy tickets to events happening in the United States and Canada. It will also mark the first time U.S. ticket sellers will have access to automated distribution solutions for international events. Effective immediately, ticket sellers across the U.S. who partner with Logitix will have a new distribution channel through StubHub International. Logitix manages millions of tickets across the NFL, NBA, MLB, NHL, college sports, and live event properties. “Our partnership with StubHub International is significant for the global ticketing marketplace,” said Logitix CEO Stu Halberg. “From a consumer perspective, it removes a barrier for buyers worldwide to purchase a ticket to an event in the U.S. or Canada. At the same time, our ticketing partners in the U.S. now have the opportunity to expand their distribution internationally.” “Our customers are passionate fans of U.S. sports such as NFL, NBA and MLB and they love to travel the world to see their favourite artists perform at iconic venues,” said StubHub International CEO Dan Mucha. “Partnering with a leading, trusted U.S.-based ticketing technology platform like Logitix gives our customers access to the biggest live experiences in North America.” About StubHub International StubHub International is a ticket exchange and resale company providing services for buyers and sellers of tickets for live entertainment events. Backed by award-winning customer care, StubHub’s FanProtect™ Guarantee means every ticket is guaranteed valid or customers receive a replacement ticket of equal or better value, or their money back. StubHub International Background StubHub International is the newly established independent group following the CMA’s inquiry into the merger of viagogo and StubHub. It was determined that StubHub’s international entities (all entities except those in the USA and Canada) were to be divested and made independent from StubHub and viagogo. It consists of businesses in the United Kingdom, Germany, Spain and numerous other international markets. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its partners, including ticketing rightsholders, agencies, and other sellers. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

October 27, 2022 08:35 AM Eastern Daylight Time

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Are You Getting Enough Physical Activity?

YourUpdateTV

Despite a wealth of research showing how even moderate amounts of physical activity can lead to better health and longer life, millions of Americans don’t get enough of it. Recently, Carrie Pagliano, PT, DPT, participated in a nationwide satellite media tour to discuss the importance of staying active and how physical therapy can help. A video accompanying this announcement is available at: https://youtu.be/RlbXcIoVJ74 Earlier this year, the Centers for Disease Control and Prevention released results of a study showing that more than 1 in 5 adults in the United States are inactive. Given that lack of physical activity is associated with pain and stiffness and higher rates of chronic conditions — such as heart disease, obesity, diabetes, and some cancers — it’s critical that people embrace movement and seek out physical activity. A great first step is working with a health care provider, like a physical therapist, to discuss your physical activity options. APTA advocates in support of programs that increase physical activity, exercise among all individuals, and encourages active transportation. Physical therapists are uniquely qualified to help people get and stay moving. They are movement experts who improve quality of life through hands-on care, patient education, and prescribed movement. Physical therapists work in various settings with all patient populations from birth to older adults; they identify, diagnose, and treat movement problems in people of all ages and abilities. Visit ChoosePT.com for more information and to find a physical therapist in your area. Carrie Pagliano, PT, DPT, is a physical therapist and has been a dynamic leader in clinical care and education in the areas of women’s/pelvic health and orthopedics for more than 20 years. She is founder and owner of Carrie Pagliano PT, LLC, in Virginia, and an adjunct professor at Marymount and Lynchburg universities. She received her master’s degree in physical therapy from the University of the Sciences and doctor of physical therapy from the University of St. Augustine for Health Sciences. She is a board-certified clinical specialist in orthopaedics and women’s health, holds manual therapy certification, and an advocate for women and mothers in leadership in the physical therapy profession. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 26, 2022 03:03 PM Eastern Daylight Time

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Mockingbird Area Dallas Beauty Expert Jada Davino has launched the Davino Beauty Offering Full Service Waxing Lashes, Eyebrows, Microblading, and Hair Extensions Services

Davino Beauty

Mockingbird Dallas-based Jada Davino has been in the North Texas beauty industry since 2014. Davino started as a makeup artist & beauty consultant at MAC Cosmetics, Sephora and Ulta Beauty. “I’ve always loved doing hair and everything in between, so I took a leap of faith and joined Paul Mitchell cosmetology school in Dallas and the rest is history, ” said Jada Davino, Beauty Expert and Founder of Dallas's one-stop beauty center, Davino Beauty. The Beauty Center offers following services: 𝘔𝘪𝘤𝘳𝘰𝘣𝘭𝘢𝘥𝘪𝘯𝘨 L𝘢𝘴𝘩 𝘦𝘹𝘵𝘦𝘯𝘴𝘪𝘰𝘯𝘴 Eyeb𝘳𝘰𝘸 𝘭𝘢𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 Eyebrow 𝘵𝘪𝘯𝘵𝘪𝘯𝘨 𝘍𝘶𝘭𝘭 𝘣𝘰𝘥𝘺 𝘸𝘢𝘹𝘪𝘯𝘨 𝘊𝘰𝘭𝘰𝘳/𝘊𝘶𝘵𝘴 Hair Extensions Location: Davino Beauty Salon Suites Mockingbird Lane Centrally located in Dallas at Mockingbird Lane, I am able to serve clients. In Central Dallas, Mockingbird Lane is one of three main arterial roads, and it also runs through Highland Park. Anyone living near Uptown, SMU, and the surrounding areas can come to see me in a few minutes Schedule your appointment today at davinobeauty.com About Davino Beauty Davino Beauty located in the heart of Dallas offers a variety of services such as full body waxing, eyebrows, microblading, hair extensions and more. Davino is also launching her line of beauty products will be available for purchase on the Davino Beauty website and in the Dallas salon. Media Inquiries. Jada Davino, Beauty Expert and Founder of Dallas's one-stop beauty center, Davino Beauty. Follow me on my Instagram page https://www.instagram.com/Davinobeauty Davino Beauty Salon 6465 E Mockingbird Ln #344, Suite 1 Dallas, Texas 75214 (972) 832-6615 davinobeauty@gmail.com Contact Details Jada Davino +1 972-832-6615 Davinobeauty@gmail.com Company Website http://davinobeauty.com/

October 26, 2022 12:55 PM Central Daylight Time

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Sharp App Joins HPL Digital Sport and Cardinal Sports Capital Accelerator Program After Year of Significant Growth

Sharp App

Sharp App, a sports betting app dedicated to the empowerment of bettors through AI-powered tools, analytics and educational programming, announced today its inclusion into the HPL Digital Sport and Cardinal Sports Capital Accelerator Program. The Accelerator Program has raised capital for Sharp App during the current 2022 NFL season to exponentially grow its subscriber base. Since its launch in August 2021, Sharp App has rapidly scaled its capabilities, expanded programming based on user demand and trends, and shown strong user growth, engagement and retention rates. Since 2021, Sharp App has: Held an 80% month-over-month premium subscriber retention rate Provided upgrades and scaled content for its Game Center, a centralized hub of news, trends, lines and betting information, and Sharp Academy, a multimedia masterclass that will teach all skill levels different aspects of sports betting, led by sports betting expert John Alessia Seen a 200% increase in daily and monthly active users in the first month of the 2022 NFL season Identified nearly half of all users engage on the Sharp App Discord add-on during NFL games “One of the most significant advances to our app is our extremely popular AI-powered props tool. In getting feedback from our users and understanding the data leveraged, we were able to quickly develop one of the most comprehensive prop tools to identify the value of player statistics across various markets,” said Sharp App co-founder and CEO Kevin Epstein. “With our inclusion into the Accelerator Program, we’ll be able to utilize the capabilities of both HPL Digital Sport and Cardinal Sports Capital to scale innovations, like our prop tool, faster and get our superior products and services in front of new investors, partners and potential users.” The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. “In today’s sports betting economy, capital is harder to raise. It’s more important than ever to not just have a vision, but a clear path for how the company will generate revenue and prove profitability,” said Ed Moed, CEO of HPL Digital Sport. “In a little over a year, Sharp App has shown its product provides exceptional service and value to its users through its stellar engagement and retention statistics. Sharp App is the exact type of company we built the company for and are looking forward to helping bring them to the next phase in their entrepreneurial journey.” For more information please visit: https://sharp.app/ To download the app: App Store: https://apps.apple.com/us/app/sharp-app/id1557592668 Google Play: https://play.google.com/store/apps/details?id=com.sharpapp ABOUT SHARP APP Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Follow Sharp on social media - Twitter, Facebook, Instagram, YouTube and TikTok. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://sharp.app/

October 26, 2022 10:01 AM Eastern Daylight Time

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Culinary Institute of America Elects John C. Metz Jr. Chairman of the Board

The Culinary Institute of America

Thirty-year restaurant and hospitality industry veteran and Culinary Institute of America (CIA) alumnus, John C. Metz Jr. has been elected the 22 nd chairman of the CIA’s board of trustees. He succeeds restaurateur Ralph Brennan in this role. “John Metz embodies the best of all worlds—a solid culinary and business foundation, combined with a warm and gracious personality,” said CIA President Dr. Tim Ryan. “He gives 110 percent to everything he does and as an alum, brings keen insight into the student experience. I look forward to continuing to work with him to help lead the Institute—and the industry—into the future.” Metz currently serves as CEO, executive chef and co-founder of the newly opened the Woodall, in Atlanta, as well as Marlow’s Tavern, and the upscale contract foodservice company Sterling Culinary Management. Through Sterling, he reimagined corporate dining through chef-driven, upscale restaurant concepts including Bistro del sol, The Grove, Market Street Café, Bistro 191, Social Kitchen, and Central Provisions as well as 55+ luxury communities. In addition, in 2018, he and his partner opened The Spinning Room in Dalton, GA, an upscale wine and beer bar, offering small plates and live music. From an early age, Metz nurtured his passion for the industry, moving up the ranks from dishwasher to running the kitchen in one of his father’s restaurants. His formal education began with The Pennsylvania State University’s Hotel and Restaurant Management program. From there, he went on to Switzerland—where he staged at two Michelin -starred restaurants—prior to enrolling at the CIA, from which he graduated at the top of his class in 1992. In 2020, Metz was named to the Atlanta Business Chronicle ’s “Atlanta 2020 Most Admired CEO” list. An active community member and philanthropist, he serves on the boards of both national and local organizations, including The National Restaurant Association’s and Georgia Restaurant Association’s Board of Directors, The Atlanta Convention & Visitors Bureau’s board. He was appointed vice chairman of the Distinguished Restaurants of North America (DiRoNa) in 2005 and served as their board chairman in 2007 and 2008. In addition, he is a fervent supporter of Special Olympics Georgia and Share Our Strength, and Sterling Hospitality, the parent company of the Woodall, Marlow’s Tavern, and Sterling Culinary Management, has raised more than $1.7 million for these and other community organizations. “I am humbled & honored to serve as chairman of The Culinary Institute of America,” said Metz, who joined the college’s Board of Trustees in 2014. “Today’s CIA students are truly poised to lead our industry into the future and redefine the restaurant and hospitality industries. I can’t think of a more rewarding position than to help shepherd that process.” The CIA Board of Trustees consists of 22 highly respected leaders in the foodservice industry and business world. They provide expert governance and guidance for the not-for-profit college and are not compensated for their services. About The Culinary Institute of America Founded in 1946, The Culinary Institute of America is the world’s premier culinary college. Dedicated to developing leaders in foodservice and hospitality, the independent, not-for-profit CIA offers master’s, bachelor’s, and associate degrees with majors in culinary arts, baking & pastry arts, food business management, hospitality management, culinary science, and applied food studies. The college also offers executive education, certificate programs, and courses for professionals and enthusiasts. Its conferences, leadership initiatives, and consulting services have made the CIA the think tank of the food industry and its worldwide network of more than 50,000 alumni includes innovators in every area of the food world. The CIA has locations in New York, California, Texas, and Singapore. For more information, visit www.ciachef.edu. Contact Details Culinary Institute of America Amanda Secor +1 845-451-1457 Amanda.Secor@culinary.edu Company Website http://www.ciachef.edu/

October 26, 2022 08:35 AM Eastern Daylight Time

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Lisa Frank and ORLY Expands Collaboration with a Brand NEW Holiday 2022 Collection

ORLY

A match made in rainbow heaven, iconic brand Lisa Frank and legacy nail care line ORLY are expanding their magical pairing this holiday season for a new collection aimed to delight fans and inspire creativity. Launching October 24, 2022, the vibrant collection features four new toppers and gel nail strips–a new nail category for ORLY. The gel nail strips feature characters like Kitten Bubbles™ and Spotty & Dotty™ for fans to immerse themselves in Lisa Frank’s colorful and vibrant world. Each topper and gel nail strip retails for $11.99 at Ulta Beauty Stores, Ulta.com, and ORLYBeauty.com. After seeing the demand of last year’s collection where products sold out repeatedly, it was clear that fans wanted more. Specifically, they want more toppers that allow for bright, easy-to-DIY nail art. By incorporating creative direction from the Lisa Frank team and feedback from ORLY fans, ORLY sought to create more innovative, more fun toppers and nail strips than before. The new nail strips feature a gel-like finish with long-lasting wear, easy application and removal, without the need of an LED/UV lamp or special tools. Meanwhile, the toppers go beyond basic glitter—they feature bright, vibrant heart and star-shaped confetti die cuts suspended in clear lacquer. “In teaming up with Lisa Frank for a second collection that hits just in time for the holidays, all of us challenged ourselves to outdo ourselves in product development, design, and quality,” said Tal Pink, Vice President of Business Development at ORLY. “We’re thrilled to offer fans new nail products to fully explore their creativity and imagination, inspired by Lisa Frank.” “Lisa Frank nail art continues to take over our world,” says Forrest Green, Head of Brand at Lisa Frank, Inc. “We’re excited to introduce our second collection with ORLY, packed with fun glittery toppers and iconic character nail wraps. Our strong expressive community fully embraces the bold Lisa Frank lifestyle and chooses to stand out and sparkle every day.” The full collection launches at the end of October at Ulta Beauty stores nationwide, Ulta.com, and ORLYBeauty.com. About ORLY: It all starts with innovation. From the conception of the iconic Original French Manicure® to revolutionary, patented Gripper Cap, ORLY® has been solidified as the global nail leader trusted by nail professionals and salons around the world, thanks to cutting-edge formulations, pigment-rich color collections, and award-winning nail treatments. Through the extensive range of formulas, trend-forward effects, dynamic finishes, and an inclusive shade range ORLY aims to spark creativity and empower both professionals and novices alike to channel their inner artist. The brand’s expansive portfolio includes the Pro Lacquer line, GELFX Gel Color, Builder in a Bottle, Breathable 1-Step Color, and essentials for salons and professionals. Aside from bringing the bold and beautiful effects, all products have serious purpose, with vegan formulations made without harmful chemicals, each bearing the Leaping Bunny certification and created by ORLY’s team of talented color experts in Los Angeles. For more, visit us at ORLYBeauty.com and @orly on social media. About Lisa Frank: Lisa Frank® is beloved around the world for its whimsical character world and colorful aesthetic. For over four decades, Lisa Frank® has spread happiness and joy with millions of Fantastic products! For more, visit LisaFrank.com and @lisafrank on social media. Contact Details Glow Yang PR Gloria Yang +1 310-381-9964 gloria@glowyangpr.com Company Website https://www.orlybeauty.com

October 25, 2022 01:47 PM Eastern Daylight Time

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Get Ready! The First Light Art Show of 2022, TAITUNG LIGHT FESTIVAL, Illuminates East Taiwan in Zhiben’s Hot Springs

Taitung County Government

TAITUNG, TAIWAN - Media OutReach – 21 October 2022 - The Taitung County Government is holding the 2022 Taitung Light Festival at the century-old Zhiben hot spring area. From October 15, until November 13, using the most futuristic light, shadows and sound equipment, the public can experience the brand-new hot spring tourism and art show. On a moonlit night following a musical performance, the Keyframes show uses stage lighting and computer programming to illuminate each of its characters individually. The show emphasizes humanity is as one, and we stand together. The show evolved into a night dance. Among them, French group, Group Laps, will put their lightshow, known as Keyframes, on display during the light festival. The exhibit uses fluorescent lights placed onto a human body-like frames—which look like keyframes of a video—in combination with music and strobing light patterns that individually light up each “ keyframe, ” creating a dynamic image that transcending the limits of spoken language by telling a story full of personality and humor bring about a kind of warmth and delight. The inaugural TAITUNG LIGHT FESTIVAL invites 12 top-class art groups from France, Australia and Taiwan to collaborate using the theme of amassing energy to put on a show that brings the people a brand-new experience to the hot springs and art they already have come to enjoy. The show’s exhibits create an extreme futuristic vibe through the use of audio equipment, lights and shadows. Taitung County Magistrate April Yao has said this is the first ever light festival to be held in eastern Taiwan. Everyone is welcome to come to on down to hot springs and see the new artistic side of Zhiben now. TAITUNG LIGHT FESTIVAL Event Details Exhibition Time: October 15 to November 13, 2022 Where: The vicinity next to No. 18, Ln. 376, Wenquan Rd., Beinan Township, Official Website: https://www.taitunglightfestival.com/ | Google Maps: tinyurl.com/2022TAITUNGLIGHTFESTIVAL Contact Details Media Contact Jin Zh n4111@taitung.gov.tw

October 21, 2022 09:00 AM Eastern Daylight Time

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CITY GEAR LAUNCHES ‘FRESH OFF THE BLOCK’ SERIES SPOTLIGHTING MEMPHIS SNEAKER CULTURE

Hibbett, Inc.

Hibbett, Inc., (NASDAQ:HIBB), an athletic-inspired fashion retailer with more than 1,100 Hibbett and City Gear specialty stores nationwide, today announced the launch of City Gear’s Fresh Off The Block (FOTB), a digital lifestyle series created to celebrate the stories of sneaker enthusiasts from cities across America. The first FOTB project takes place in Memphis, Tennessee and spotlights two inspiring individuals who grew up in the historical and tight knit community of Memphis. The two talk candidly about how the Memphis vibe has shaped their hobbies, interests, musical taste and sneaker style. “Memphis is the birthplace of City Gear and it seems fitting to kick off Fresh Off The Block in this culturally-rich community that has so much to offer from fashion and style to music and basketball,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “We are grateful to our partners at Nike for helping us bring this project to life and look forward to seeing these stories gain momentum in more neighborhoods across the country.” The FOTB crew followed and filmed Kennedy Moore and PreauXX in and around Memphis and captured their perspectives and experiences with Memphis street culture. Viewers first hear from Kennedy Moore, @kmoorethegoat, a street baller, actor and comedian who’s love of basketball runs through his blood. He shows viewers around his hometown of Orange Mound, a cultural hub and storied part of Memphis built solely by and for African Americans in 1890. Cameras captured Moore on the court as he shared his true love of all things basketball and fashion. Moore recalls that growing up in Memphis, all the kids would wear all white Nike Air Force 1’s. “Everyone knew that you had to have all white Forces, it’s a rule, don’t come to school without them. In Memphis we’re gonna put a flavor on something. You can give us a basic outfit and we’ll make it feel like the best thing ever. If I have on a basic outfit, but I have on white Force’s, I’m good. And as far as basketball in Memphis, everyone wanted to play basketball and everyone wanted to be like Alan Iverson growing up. My favorite player that came from Memphis is Penny Hardaway. Probably the best player that ever played for Memphis and now we got Ja Morant, we just keep getting better.” Next, the crew meets up with PreauXX, @preauxx, a rapper and performing artist who has strong ties to his Memphis community. PreauXX says his favorite things about Memphis are the people and culture, the ease of navigating the city and the wings. The crew catches up with PreauXX in the studio where audiences hear his musical style, which is as unique as his fashion. “The Memphis music scene is indoctrinated in my sound, the bounce, the rawness of the people. I truly believe if you make it in Memphis you can make it anywhere. We don’t care how fly you are, how much money you have, it’s who you are and that stands the test of time.” Discussing the 40 th Anniversary of the Nike Air Force 1, PreauXX recalls how he was inspired by the Nelly era. “You had to have the Air Force 1 hightop with the tongue hanging out and they had to be crispy. If you step outside with dirty Forces there is something wrong with you.” PreauXX describes his personal style as eclectic, very colorful, very sly, very smooth and luxurious. “I love a shoe that tells a story and stands out in a way that only a few people can pull off. A cream shoe with some natural earth tones is so player to me. Memphis fashion has made me fearless, in your face as much as possible. Not in what I wear, but how I wear it.” FOTB debuts today with two episodes that can also be viewed across multiple platforms including; Hibbett | City Gear, Nice Kicks, and on social channels at @CityGear and @NiceKicks. About Hibbett, Inc.Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,117 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

October 20, 2022 12:00 PM Central Daylight Time

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