News Hub | News Direct

Lifestyle

Beverage: Coffee/Tea/Non-Alcoholic Beverage: Spirits/Beer/Wine Casino/Gaming Fashion Food/Cooking/Baking Health & Fitness Home Goods Hospitality Leisure Activities & Hobbies Parenting Pets Photography Seniors Travel & Tourism
Article thumbnail News Release

Nearly All Americans Now View Video Game Play as Beneficial Following COVID-19 Lockdowns

The Entertainment Software Association

The Entertainment Software Association (ESA) today released the findings of its 2022 Essential Facts About the Video Game Industry report. The report shows that players are of all ages and backgrounds and illustrates how the industry continues to impact people, culture and the economy – with 97% of all Americans now seeing the benefits of video games. “Last year, we saw the pandemic accelerate the growth of gameplay across the country, as people of all ages turned to video games – whether to relax, maintain community, exercise or learn something new,” President and CEO of the ESA Stanley Pierre-Louis said. “This year’s report demonstrates the impact video games continue to have – supporting wellness and mental health, strengthening relationships, providing community, facilitating skills development and introducing people to new places, cultures and ideas.” Following a record-breaking number of people playing video games in 2021, the new Essential Facts report shows that as the country emerges from the pandemic, people remain highly engaged with and inspired by video games. According to the 2022 report, more than 65% of Americans play video games – which translates to more than 215.5 million players from all walks of life – and gameplay time continues to rise among players, with average weekly time at 13 hours, up 7% from 2021. There was also an uptick in the proportion of players who view games as beneficial to skills development, mental health and community building: 89% of players say video games provide stress relief, while 88% say video games help improve cognitive skills. 88% percent of players agree that video games bring different types of people together, while 83% say games introduce people to new friends and relationships, a 5 percentage point increase from 2021. 61% of players say 89% of all Americans view video games as useful for building skills, with problem-solving as the leading skill (82%). Other skills saw increases, including conflict resolution at 63% (up 8 percentage points from 2021) and leadership skills at 61% (up 7 percentage points from 2021). Other notable results include: 69% of households have at least one video game player. Nearly one third of adult video game players are parents. Smartphones are the most common device for playing games – 70% of players use their phones for play, while 18% solely use their phones. Casual genres, such as matching, brain puzzles, party, music and dance, and exercise games, continue to be the most played. The ESA’s 2022 consumer survey was conducted using online methodology. A 15-minute questionnaire was completed by a representative sample of 4,011 US consumers ages 18 and older in February 2022 (margin of error +/- 2%). Video game players who play at least one hour a week are a subset of this total, representing 2,548 of respondents. The survey defines video games as games that may be played on a console, personal computer, mobile device, VR device, etc. These games could include computer and console video games, social games, mobile augmented reality games, virtual reality games and “edutainment” games. You can access the complete 2022 Essential Facts Report at https://www.theesa.com/resource/2022-essential-facts-about-the-video-game-industry/. About the ESA The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA. Contact Details Karen Elliott +1 202-223-2400 kelliott@theESA.com Company Website https://www.theesa.com/

June 07, 2022 09:00 AM Eastern Daylight Time

Article thumbnail News Release

ThreatModeler Announces New Patent for IaC-Assist

ThreatModeler Software, Inc

ThreatModeler, a leader in securing cloud infrastructure from design to deployment, today announced the issuance of their newest patent, which makes the IaC-Assist a proprietary technology. The patent, US Patent No. 20220004645A1, has been issued and granted as of April 26, 2022. With IaC-Assist, any user can truly shift left as it relates to implementing security within the code. Users can identify, review, and mitigate security flaws while writing the code in real-time - with simply the click of a button and without leaving their coding environment. IaC-Assist creates a more time and cost-efficient solution to the build process, saving developers the hours it would have taken to build designs and review its security. “Our patented solution, IaC-Assist, reduces threat drift from code to cloud and gives users a simple and efficient solution in truly shifting left,” said Archie Agarwal, Founder and CEO, ThreatModeler. “This patented technology is the only solution in the industry that helps you build threat models from your IDE itself and updates the threat model as you update the code. We’re excited to have these streamlined capabilities patented and available to users.” This patented technology solution is the first of its kind that helps to reduce threats from code to cloud. Users can implement the technology as a processor-executed method of generating a threat model from a code file. The system can analyze the code file, identify properties associated with the resources included in the code file, and generate a threat model based on the resources determined as a security threat. This technology addresses industry pain points by giving tools for security teams to work more collaboratively with the development organizations. Additionally, instead of adding more steps to the build and deploy process, this technology fits within the existing process and enables developers to build security within the code with the least amount of time lost. To learn more about this new patent and ThreatModeler technology, please visit here. About ThreatModeler Software, Inc. ThreatModeler Software, Inc. 's suite of products empowers DevOps to measure their threat drift from code to cloud. With a fraction of the time and cost tied to other tools, users can design, build and validate threat drift from development to deployment. Teams can instantly visualize their attack surface, understand security requirements and prioritize steps to mitigate threats. CISOs can make critical security-driven business decisions to scale their infrastructure for growth. Contact Details Clayton Murtle ThreatModeler@luminapr.com

June 07, 2022 08:00 AM Eastern Daylight Time

Article thumbnail News Release

Fresho secures $10m to accelerates US and UK expansion plans to make food supply chains more sustainable

Fresho

Fresho, a company that aims to make food supply chains more sustainable between restaurants and their suppliers, has whet the appetite of investors with a $10m series A funding round. Fresho is used by tens of thousands of chefs who simply reach for their device to choose exact quantities for their needs, much like an online shopping experience but specifically tailored to the fast paced B2B food industry. Buyers see live prices and specials, allowing for informed product choices and assistance in food cost management. Suppliers receive the order immediately in an easy-to-use dashboard, which reduces data entry, errors and helps them fulfil orders without delay. The real time sales data enables suppliers to manage purchasing more efficiently and eliminates wastage before it becomes an issue. See how it works here. More than 38,000 foodservice venues across the UK, Australia, New Zealand, and the United States have now used the innovative software solution, with more than $1b processed through the platform annually. Fresho’s user base consists of restaurants, hotels, hospitals, cafes, schools, farm shops, QSRs and independent retailers. Fresho co-founder and Managing Director James Andronis, a former wholesale seafood senior executive from Australia, said increased investment in Fresho’s team and its leading-edge technology was driving the business. “We’ve managed to attract some of the best talent in the UK, Australia and New Zealand and they’re steering our continued investment in state-of-the-art technology,” Mr Andronis said. Fresho now employs over 60 people after launching in the UK in 2021. “This capital raise will enable us to accelerate our growth in the United Kingdom and a strong launch into the United States. Like our other markets, restaurants and suppliers in the US are itching to be more progressive but still working with antiquated processes such as email, phone calls, whatsapp and even the old fax machine. B2B food supply chains are changing at a rapid rate around the world with an increased focus on efficiency and lowering waste. We understand the industry and our tech solves key pain points for these businesses. The adoption of tech is speeding up and it’s fascinating to watch the industry progress at such a fast pace.” The food service market in those four key markets is worth a whopping $415b and is one of the last remaining antiquated industries with a lot of offline interactions. This funding round adds a number of new investors to a strong existing base that includes London based Primorus Investments (LON:PRIM). New investors include venture-capital firm Capital Zed, Andrew Sypkes (who was an early-stage investor in Canva, Aconex and Redbubble), and Second Quarter Ventures (Australia’s leading secondaries fund). In London, a number of iconic venues place orders with Fresho. These include Michelin star rated restaurant Wild Honey within Sofitel St James, Polpo, 1 Lombard Street, and the Bingham Riverhouse. Fresho’s other co-founder and Managing Director Huw Birrell, a former investment banker, reflected on the impact his business’ rapid recent growth is having in making food supply chains more sustainable. “A combination of the depth and breadth we hold in the food supply chain across various geographies, along with our leading-edge technology means we have an incredible bank of insights into food trends and market movements.” “We intend to use this intelligence to help drive improved sustainability in the sector and ensure increased prosperity for all participants in it. As an example, we recently worked with Apple & Pear Australia Ltd that represents Australia’s apple and pear growers to provide data on which varieties have had increasing or declining consumption which they previously had no access to. The power of this data is extraordinary and has the ability to change growing decisions in the future.” Mr Birrell added that he and his team harbour ambition to be the world’s leading ordering platform for food supply chains, and a major source of intelligence for the food industry About Fresho Fresho is used by tens of thousands of chefs who simply reach for their device to choose exact quantities for their needs, much like an online shopping experience but specifically tailored to the fast paced B2B food industry. Buyers see live prices and specials, allowing for informed product choices and assistance in food cost management. Suppliers receive the order immediately in an easy-to-use dashboard, which reduces data entry, errors and helps them fulfil orders without delay. The real time sales data enables suppliers to manage purchasing more efficiently and eliminates wastage before it becomes an issue. See how it works here. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.fresho.com/

June 07, 2022 07:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

CMEs Available at Integrative Health & Medicine Conference in October 2022

Academy of Integrative Health and Medicine

The 2022 Academy of Integrative Health & Medicine (AIHM) annual “ People. Planet. Purpose. Conference ” has been accredited by the University of California, Irvine, School of Medicine for continuing medical education (CME) credits. The conference, themed “Disruptive Innovation + the Future of Health,” will be held Oct. 28-30 in San Diego. Participation is available for in-person and virtual attendance options. Attendees can earn up to 54.25 AMA PRA Category 1 credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity. CME credit breakdown as follows: Thursday, Oct. 27, pre-conference seminar, “Update on Hormone Therapy in Integrative Practice” – 3.75 Thursday, Oct. 27, pre-conference seminar, “Introduction to Psychedelic Assisted Psychotherapy: Clinical Use + Emerging Research” – 3.75 Friday, Oct. 28, general session – 6.5 Saturday, Oct. 29, general session – 5.75 Sunday, Oct. 30, general session – 4.5 On-demand virtual presentations – 30 People. Planet. Purpose. features experts, innovators, and visionaries in integrative health and medicine from across the globe talking about the latest research-based integrative techniques and strategies. Presenters include Deepak Chopra, MD; Sara Gottfried, MD; Shamini Jain, PhD; Scott Shannon, MD, ABIHM; Mimi Guarneri, MD; and Romie Mushtaq, MD, among others. More information and registration is available at aihm.org/conference. Early-bird pricing ends August 15. “Each year our presenters share ground-breaking developments and advances in truly integrative approaches to health, wellness and medicine,” said AIHM Executive Director Tabatha Parker, ND. “The AIHM conference allows physicians and other clinicians from a wide range of specialties to expand their understanding of whole-person care.” CME Information This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of the University of California, Irvine School of Medicine and the Academy of Integrative Health & Medicine. The University of California, Irvine School of Medicine is accredited by the ACCME to provide continuing medical education for physicians. This activity is in compliance with California Assembly Bill 1195 and 241, which require CME activities with patient care components to include curriculum in the subjects of cultural and linguistic competency & implicit bias. It is the intent of AB 1195 and AB 241 to encourage physicians and surgeons, CME providers in the State of California, and the Accreditation Council for Continuing Medical Education to meet the cultural and linguistic concerns of a diverse patient population and reduce health disparities through appropriate professional development. Please see the CME website, www.meded.uci.edu/cme, for AB 1195 and AB 241 resources. Founded in 1978, the Academy of Integrative Health and Medicine (AIHM) is the leading interprofessional organization for traditional, complementary and integrative health practitioners worldwide. In 2001, AIHM merged with the Academic Collaborative of Integrative Health (ACIH). Together, they are working to advance integrative health on a global scale and transform health and wellness through education, leadership, collaboration, research and advocacy. For more information, visit aihm.org or follow @aihmglobal on Facebook, Instagram, and Twitter. Contact Details Carol Stevenson +1 661-713-6879 carol@growthledge.com Company Website https://aihm.org

June 03, 2022 04:36 PM Eastern Daylight Time

Article thumbnail News Release

XPRIT Website Gets a Revamp as The Company Launches Four New Electric Bike Series

XPRIT

XPRIT has launched its newly revamped website with a new layout and design while also introducing four brand new electric bike series that cater to multiple uses and users. XPRIT was launched in 2018 with a vision to colorize the life of people while providing ease of commuting for them to enjoy the rural and urban areas of the Los Angeles area. The spokesperson highlighted, “Our slogan is ‘ Life Colorized – Smooth Ride with Every Vibe. ’ Our products completely align with it. We offer unique color combinations and high-tech designs that match the moods of the people.” XPRIT website has been given a revamp to make it more user-friendly and appealing to the customers. The website now has an entirely new design and layout just in time for their new product line launch. The spokesperson added, “The best thing about our products is that they are an eco-friendly, zero-emission power source. Even our packaging is made with recyclable materials.” After the immense success of XPRIT’s hoverboards, the company is now set to launch electric bikes to provide easier commute and fun adventures to consumers. “We are excited to announce electric bikes in four series, and we believe our customers can easily find one that best fits their lifestyle,” continued the spokesperson. The company is set to launch the four series to multiple uses and age groups: Commute Series - It comprises two models, Urban Basic and Urban Ultra, featuring convenience and easy storage for commuters. Beach Recreation Series – It includes two models, Beach Seal and Beach Cruiser, featuring stylish designs. It is the best for spending time with loved ones at beaches. Adventure Series – Currently has one model, Hunter, featuring the best durability tires and long-distance suspension system. Shuttle Series – Currently has one model, Shuttle, featuring the capability to carry or deliver items from grocery shopping trips to delivery services. “It is certainly an exciting time at XPRIT with the launch of our four new product lines being introduced. We truly believe the world is rapidly moving toward sustainable practices, and e-mobility will be the future of urban transportation. We are proud to be a part of this major change,” concluded the spokesperson. With the goal to make e-mobility easily accessible, XPRIT also offers low monthly payment finance options with as low as 0% APR with Klarna and four interest-free payments or monthly installments with Shop Pay Installments. They also offer lease-to-own with Katapult with no credit required. The new electric bikes come with a one-year warranty and a 60-day return policy. About XPRIT: XPRIT is a leading brand in e-mobility industry founded in 2018. The brand was initially launched with hoverboards, and after its immense success, the team introduced electric bikes. The company strives to build electric bikes that provide high performance with an authentic style that matches the client's comfort, needs, and preferences. Contact Details Media Contact management@xprit.com Company Website https://www.xprit.com/

June 02, 2022 07:53 PM Eastern Daylight Time

Image
Article thumbnail News Release

Motor Vehicle Crashes with Large Trucks Present Unique Legal Challenges

Justinian & Associates

New research from the U.S. Department of Transportation reinforces the fact that most injuries and deaths in commercial truck crashes are passenger vehicle occupants. Add to that the fact that urban and suburban roadways are increasingly becoming the place where major commercial truck accident injuries and deaths occur — according to the U.S. Department of Transportation data, 51% of deaths in large truck crashes occurred on major roads other than interstates and freeways. This trend highlights the challenges drivers face in negotiating what to do after an accident with a commercial truck. “There are many differences between a car accident and a commercial vehicle accident,” said Kevin Johnson, associate attorney at Austin, Texas-based personal injury firm Justinian & Associates and an expert in truck accident law. “For one, are you're dealing with a much bigger vehicle. And, you're dealing potentially with multiple entities that are responsible for that vehicle, as well as a driver that has professional driving rules that he should be following. These differences can make resolving a commercial truck accident much more complex and time-consuming.” Johnson has six primary tips for drivers who have been in an accident with a commercial truck. The first tip is to call the police immediately after the accident occurs. “The police are going to make sure that the proper entities in the crash are established,” said Johnson. “They're going to file a report and they're going to get the names of the company and the driver so that you can and have that information for later.” The second tip is to take photos of the scene while everything is still fresh, and while both vehicles are where they were after the crash. “These photos will be admissible evidence in court,” said Johnson. “If you don’t have photos and the other vehicle gets repaired right away, you could be in a tough spot regarding possible claims.” The third tip is to get the trucking company’s name, as well as the driver’s information, including address, phone number, email address, insurance company name, and policy number. “Many times when you're dealing with a commercial vehicle, there could be different entities,” said Johnson. “For example, the truck and the trailer could be owned by two different parties. The driver could be an independent contractor. So it's very important to get as much information as you can to lessen the chance of getting the runaround later on.” The fourth tip is to get the names and contact information of any witnesses. “This is someone who could possibly be on your side and vouch for you later in court, so it’s important to get this information at the scene,” said Johnson. The fifth tip is to get a medical evaluation. “Even if you don’t think you were hurt, go and get checked out,” said Johnson. “Some injuries can take weeks to manifest themselves, so having a documented visit to a doctor right after the accident will help protect your right to seek a claim later.” The sixth tip is to avoid posting about the accident on social media. “Don’t post pictures of the crash or even things like ‘I was just in a crash, but I’m OK,’” said Johnson. “Anything you post on social media becomes public, and this can be used later in court to counter a claim or statement.” As the trend in commercial truck accidents continues to grow, it’s important that drivers know the differences between navigating a car-to-car accident and a car-truck accident. “When you’re dealing with a commercial vehicle, there’s a whole different claims process that takes place,” said Johnson. “It’s important that people know the differences and know what steps to take.” Listen to a podcast interview with Kevin Johnson on six things to do after a commercial truck accident. Justinian & Associates is an Austin personal injury law firm with offices in Round Rock and San Antonio, Texas. www.justinian.com -###- Contact Details Bill Threlkeld bill@threlkeldcomm.com Company Website https://www.justinian.com

June 02, 2022 09:00 AM Pacific Daylight Time

Image
Article thumbnail News Release

Road Scholar Looks Toward a New Horizon: Unveiling Exclusive Voyages Aboard World’s Largest Sailing Ship

Road Scholar

Today Road Scholar, the not-for-profit world leader in educational travel for older adults, unveils eight new programs aboard Tradewind Voyages’ SV Golden Horizon, the largest square-rigged sailing vessel in the world. Golden Horizon was designed as a near-replica of the 1913-built ship, France II, but undertook its maiden voyage just last year. The luxury vessel features three pools, five bars, a library, spa, gym, formal dining room, restaurant and more. All 140 cabins have ocean views, and internet and wine with dinner are included for every guest. “Road Scholars who join us aboard Golden Horizon in 2023 will be learning in luxury,” said Road Scholar’s Chief Program Officer, Maeve Hartney. “The heritage ship offers a special charm and sense of nostalgia with all the modern boutique-style amenities.” Road Scholar’s eight new programs include a voyage across the Mediterranean from Greece to Sicily, Malta, Sardinia and Spain. All eight programs for 2023 are full charters— meaning participants who enroll in these exclusive voyages will have the ship all to themselves. The charter programs also include airfare from many major cities. Not-for-profit Road Scholar’s educational mission is reflected in these new programs. Onboard experts will lead studies in art, history, culture and more on small-group field trips in historic ports from Greece to Croatia. The programs are the newest in Road Scholar’s collection of Adventures Afloat onboard floating classrooms around the world. Road Scholar has been offering shipboard learning adventures since 1998, including expedition, small-ship, riverboat and ocean voyages. Road Scholar recommends this program for active adventurers. As it’s modeled after a historic sailing ship, the SV Golden Horizon does not have an elevator on board, and field trips on land will require walking 3-5 miles per day over city streets and cobblestone paths. Road Scholar currently requires all participants and Group Leaders to be vaccinated against COVID-19, and the ship will undergo expanded health and safety measures. “ Golden Horizon was designed with sustainability in mind,” says Alan McGrory, Tradewind Voyages’ CEO. “Because the ship is a sailing vessel, the captain takes advantage of local winds and currents as much as possible, so the engines— though eco-friendly— are rarely used. This means a quieter ride and a more environmentally conscious way to explore the globe.” Passengers can also expect fresh, simply prepared meals, according to Tradewind Voyages’ “eat well, be well” philosophy, with lots of options for vegans or vegetarians. Road Scholar’s inaugural charter aboard Golden Horizon launches in May 2023. See the programs and learn more at www.roadscholar.org/horizon. Contact Details Road Scholar Kelsey Knoedler Perri +1 617-521-5301 Kelsey.Perri@roadscholar.org Company Website https://www.roadscholar.org/press

June 01, 2022 10:17 AM Eastern Daylight Time

Image
Article thumbnail News Release

SIGMA Announces 16-28mm F2.8 DG DN | Contemporary Lens, a Wide-Angle Zoom with Uncompromising Optical Performance in a Compact Body

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming release of the 16-28mm F2.8 DG DN | Contemporary, the latest high-performance zoom lens in the SIGMA Contemporary line, and a perfect companion to the current 28-70mm F2.8 DG DN | C. The new 16-28mm F2.8 DG DN | Contemporary is designed to achieve optimal balance for a wide-angle zoom lens. An expressive ultra-wide angle of view, incredibly sharp optics, bright constant aperture, and robust yet lightweight construction all come together in one easy-to-use package. Available for Sony E-mount and L-Mount systems, this full-frame, mirrorless zoom lens is equally suitable for both still photography and video use. With inner zoom and focusing mechanisms, a high-speed stepping motor, and a convenient front filter thread, this lens offers premium imagery and video quality in a compact, balanced body, ideal for use on a gimbal. Paired with the similarly compact 28-70mm F2.8 DG DN | Contemporary lens (sold separately), users have the flexibility to handle a wide variety of compositions, all at F2.8 brightness, and all with outstanding clarity, contrast, and focusing performance. The SIGMA 16-28mm F2.8 DG DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $899 in late June 2022. Learn more about the SIGMA 16-28mm F2.8 DG DN | Contemporary: https://www.sigmaphoto.com/16-28mm-f2-8-dg-dn-c Exclusively for mirrorless cameras | Compatible with full-frame cameras C | Contemporary SIGMA 16-28mm F2.8 DG DN Effortless freedom. A high performance compact ultra-wide zoom with a constant F2.8 aperture. Uncompromising optical performance within a compact body Convenient form-factor allowing more freedom and usability Exceptional build quality with intuitive ergonomics Supplied accessories: Petal-type lens hood (LH756-01), Front Cap (LCF-72 III), Rear Cap (LCRII) Available mounts: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA1628mmContemporary #SIGMAContemporary #SIGMADGDN The full-frame SIGMA 16-28mm F2.8 DG DN | Contemporary combines exceptional optical quality, a bright F2.8 constant aperture and a robust and lightweight body, opening up new possibilities for L-Mount and Sony E-mount shooters who need professional results in a compact package. With its excellent field curvature correction, the 16-28mm F2.8 DG DN | Contemporary is able to achieve exceptional edge-to-edge sharpness, which is essential for most wide-angle applications. It boasts five FLD elements and four aspherical lens elements to ensure optimal image quality with minimal aberrations. The lens has an inner zoom mechanism that keeps overall length consistent throughout the entire zoom range, helping it feel balanced in the hand. The inner zoom also means the lens' center of gravity stays fairly constant, so it's perfect for gimbal use. A front filter thread allows filters to be attached more easily. The lens boasts an exceptionally compact form-factor, weighing in at just 450g and measuring just 100.6mm in length*, which makes it a highly practical optic that is portable enough for everyday shooting. It's especially appealing for landscape, wedding and travel photographers who need to carry their kit for long periods. *size and weight measurements given for L-Mount version Lightweight, versatile and extremely capable, SIGMA's 16-28mm F2.8 DG DN | Contemporary offers photographers effortless freedom at the ultra-wide end. [Key Features] 1. Uncompromising optical performance within a compact body Optimized with the latest optical design technology, the 16-28mm F2.8 DG DN | Contemporary is a high-performance optic that delivers exceptional image quality despite its compact size. The two large-diameter aspherical lens elements and five ideally arranged FLD glass elements (whose characteristics mirror that of fluorite) keep the lens light and compact while effectively suppressing the lateral and vertical chromatic aberrations that often diminish the image quality of other ultra-wide lens designs. The lens also utilizes the advanced digital correction capabilities of modern cameras to enable it to achieve such impressive image quality from such a small body. An F2.8 constant aperture gives a shallow depth-of-field for blurry out-of-focus areas, which is especially useful when shooting close-ups. The bokeh is smooth and circular thanks to the nine rounded diaphragm blades, which means the background never distracts from the in-focus subject. SIGMA has also taken extensive measures to counter ghosting and lens flare, which are caused by reflections inside the lens barrel. The Super Multi-Layer Coating ensures that the 16-28mm F2.8 DG DN | Contemporary delivers punchy, high contrast results even in the most difficult of backlit conditions. 2. Convenient form-factor allowing more freedom and usability The new 16-28mm has a front filter thread built in, which allows neutral density and polarizing filters to be attached more easily. This is especially useful for landscape photographers and film-makers. By using a stepping motor to control the AF actuator, the autofocus of the 16-28mm F2.8 DG DN | Contemporary is both fast and silent, making it ideal for shooting photography and video in quiet environments. The inner zoom mechanism allows the lens to maintain the same length throughout the entire zoom range and with almost no shift to its balance point. The resulting stability will be appreciated by anyone looking to use the lens with a gimbal, or for hand-held or vlog-style video shoots. The inner zoom mechanism also greatly contributes to the lens' favorable physical dimensions: at a length of 100.6mm, a diameter of 77.2mm and a weight of only 450g*, its compactness rivals wide-angle zooms with slower maximum F4 apertures. *size and weight measurements given for L-Mount version Paired with the SIGMA 28-70mm F2.8 DG DN | Contemporary, photographers are able to cover ultra-wide to medium telephoto focal lengths with only two lenses. Their combined weight of only 920g makes for an extremely versatile, compact lens system with uniform F2.8 brightness. 3. Exceptional build quality with intuitive ergonomics The lens is constructed using specially selected lightweight materials including Thermally Stable Composite (TSC), a polycarbonate with a thermal contraction rate similar to that of aluminum. This enables the lens to function at peak performance even in environments with harsh temperature differences, as the metal and plastic parts contract and expand at similar rates. The precision of each individual component and the simple beauty of the finished product are made possible thanks to the craftsmanship and expertise of SIGMA's staff, the company's unparalleled manufacturing technology and the rigorous quality control at SIGMA's only production base in Aizu, Japan. Compact and lightweight, the 16-28mm F2.8 DG DN | Contemporary lens is a sophisticated but versatile photographic tool that offers photographers and film-makers the perfect blend of portability and performance. [Additional Features] Lens construction: 16 elements in 11 groups, with 5 FLD and 4 aspherical lens elements Inner zoom Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with front filter (72mm) Compatible with Lens Aberration Correction Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Support for DMF and AF+MF Super Multi-Layer Coating Focus Mode switch Petal-type lens hood (LH756-01) Mount with dust and splash-resistant structure Support for switching between linear and non-linear focus ring settings (L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately; L-Mount only) Designed to minimize flare and ghosting 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Every single lens is evaluated with SIGMA's proprietary MTF measuring system Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [Key Specifications] The figures below are for L-Mount Lens Construction: 11 groups, 16 elements (5 FLD, 4 aspherical elements) Angle of view: 107.0° - 75.4° Number of diaphragm blades: 9 (rounded diaphragm) Minimum aperture: F22 Minimum focusing distance: 25cm / 9.9 in. Maximum magnification ratio: 1:5.6 Filter size: 72mm Dimensions (Max. Diam. x Length): 77.2 x 100.6mm / 3.0 x 4.0 in. Weight: 450g / 15.9 oz. [Product Barcode] L-Mount: 00-85126-20665-9 Sony E-mount: 00-85126-20669-7 [Accessories: Supplied] Product Name / Barcode FRONT CAP LCF-72 III: 00-85126-92963-3 PETAL-TYPE LENS HOOD LH756-01: 00-85126-93990-8 REAR CAP LCR II (L-Mount): 00-85126-93725-6 REAR CAP LCR II (Sony E-mount): 00-85126-92987-9 [Accessories: Optional] Product Name / Barcode SIGMA USB DOCK UD-11 for L-Mount: 00-85126-87869-6 SIGMA WR CERAMIC PROTECTOR 72mm: 00-85126-93181-0 SIGMA WR PROTECTOR 72mm: 00-85126-93095-0 SIGMA PROTECTOR 72mm: 00-85126-93108-7 SIGMA WR UV FILTER 72mm: 00-85126-93069-1 SIGMA WR CIRCULAR PL FILTER 72mm: 00-85126-93082-0 [Contact] For further information, please contact your local authorized SIGMA Service Station listed here: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation: https://www.sigma-global.com/en/ Product information: https://www.sigma-global.com/en/lenses/c022_16_28_28/ About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA Corporation of America Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com Company Website https://www.sigmaphoto.com/

June 01, 2022 08:30 AM Eastern Daylight Time

Image
Article thumbnail News Release

“It’s Worth the Wait” - Justin Bieber shows his commitment to his Tim Hortons collab and perfecting his Biebs Brew in new 60-second commercial

Tim Hortons

The new 60-second commercial for Justin Bieber’s next Tim Hortons collab has dropped, with Justin reconnecting with his Tims partner Pam and showing his devotion to co-developing the perfect Biebs Brew. Justin is the last one in the Tims office and pulling an all-nighter so he can be the first to try Biebs Brew, which is made with 100 per cent premium Arabica beans and is slowly steeped for 16 hours to enhance the bold and smooth flavor. The first part of the Tims x Justin Bieber collab was focused on Justin putting his own spin on his favorite treats at Tim Hortons: bite-sized Timbits donuts. For the second collab, Justin and Tims decided to develop a new twist on what the iconic brand is best known for: brewing the perfect cup of coffee. In product brainstorms with the Tims team, Justin shared that he prefers his coffee on ice, which led to working on a new flavor of Tim Hortons Cold Brew. Also inspired by a slight sweet tooth and his love for hints of delicious vanilla flavoring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavor to go with our Cold Brew. Biebs Brew is the perfect blend of those two beloved Tims flavors. "We couldn't stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Justin. "Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart." All three Timbiebs flavors – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours – will return to Tims restaurants in Canada and the United States along with Biebs Brew on June 6. Guests in the US can get a $5 Biebs Bundle*: a large Biebs Brew and a 10-pack of Timbiebs for $5 when ordered through the Tims app. In the US, Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin. When guests buy any Tims x Justin Bieber merch they get 50% off a second item**. “Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.” * No substitutions. Valid on bundle only, if items are added à la carte, promotional price will not apply. Ends 7/5/22. Add'l terms apply: timhortons.com/offer-terms. ** Buy 1 item at reg. price, get 1 for 50% off, while supplies last. No substitutions. Tax extra. Cannot be combined w/ any other offer, including food & beverage offers. Not valid on digital orders. “Justin Bieber” and “Biebs” are trademarks of Bieber Time Holdings, LLC. TM & © Tim Hortons, 2022. “Worth the Wait” was developed by creative agency GUT Toronto and The French Shop. CREDIT LIST Tim Hortons Axel Schwan - Regional President Hope Bagozzi - Chief Marketing Officer Solange Bernard - Sr. Director, Marketing Communications Dibba Iran-Parasti - Director, Marketing Communications Anthony Campos - Sr. Manager, Media Michael Oliveira - Director, Communications Meghan Giffin - Manager, Communications Ashley Hum - Sr. Analyst, Marketing Communications Jay Pritchett - Director, US Marketing Rebecca Eidelstein - Director, US Marketing Communications Pamela Estupinan - Sr. Manager, US Marketing Communications Samantha Owen - Sr. Manager, US Media & CRM Elizabeth Knox - Manager, US Marketing Communications Justin Bieber SB Projects Allison Kaye - President Jules Ferree - Executive Vice President GUT Accounts Laura Cavalcanti - Account Supervisor Ryan O’Hagan - Business Director Ali Joyaa - Account Executive Gurpriya Seth - Account Coordinator Production Kelly Mark - Senior Producer Athena Kouverianos - Director of Production Vivian Poon - Producer Strategy Dino Demopoulos - CSO Gvantsa Dataushvili - Senior Strategist Emily Barnes - Director of Content Strategy Chantal Legge - Content Supervisor Will Ramos - Social Strategy Director Creative Brynna Aylward - Executive Creative Director, Creative Lead Matthew Kenney - Creative Director Frederick Nduna - Creative Director Sophia Kossoski - Senior Art Director Laura De Santis - Senior Copywriter Daniel Zhang - Art Director Chris Vena - Copywriter Monica Herrera - Designer Alex Allen - Associate Creative Director Andy Tamayo - Associate Creative Director Beth Barnes - Creative Resource Manager Junia Parodi - Creative Manager TFS Client Service Thomas Dayon - Account Director Gabrielle Papineau - Account Manager Sabrina Desjardins - Account Manager Creative Team Joëlle Fournier - Managing Director, Adaptation Valérie Forget - Adaptation Director Brigitte Hébert-Carle - Adaptation Copywriter Production Julie Lorazo - Producer MTL Vendors La Majueure - Sound Recording and Mixing Denise Charest - Casting Media Monks Christina Ho - Team Lead Daisuke Kazuya - Senior Account Manager Lajor Cole-Etti - Senior Account Manager Gustavo Manrique - Project Lead Luke Rocks - Account Manager Tiffany Ko - Account Manager Sonio Kulkarni - Associate Account Manager Horizon Sheri Rogers - SVP, Business Solutions David Mear - Director, Business Solutions Tim Harris - Associate Director, Business Solutions Cobi Zhang - Director, Media Investment & Activation Tanya Cross - Associate Director, Media Investment & Activation ALISON BROD MARKETING & COMMUNICATIONS Adrianna Lauricella - Vice President Erika Berg Henty - Account Supervisor Tatum Treffeisen - Senior Account Executive Kate Beeks - Account Coordinator Craft Lisa Pasquin - President Ali Azzopardi - Vice President Brontë Wright - Account Manager Duncan Peng - Account Manager Kayla Mclean - Account Executive Robert Van Horne - Account Executive Emily Callahan - Account Coordinator Daisy Kling - Account Coordinator Red Apple Creative Nik Postinger - Audio Producer Luke McPeake - Engineer Holly Williams - Interim Client Success Executive Boy in the Castle Production Crew Colin Tilley - Director Jamee Ranta - EP/Producer Cora Johnson - Head of Production Clark Jackson - Line Producer Elias Talbot - Director of Photography David Cho - Production Supervisor Kevin Chang - Production Coordinator Nike Phillipides - 1st AD Mitchell Dillon - 2nd AD Kyle Schifflett - 2nd 2nd AD Colleen Smith - Improv Coach Camera Department Quaid Baca - 2nd Unit DoP Travis Montgomery - CAM OP Trevor Taylor - 1st AC - A cam Sharla Cipicchio - 1st AC - B cam Bryce Platz - 1st AC - C cam Seth Craven - 2nd AC - A cam Andy Kennedy - 2nd AC - B cam Sam Petroc - DIT Electric Department Brian “Red” Hickman - Gaffer Adam Flores - BB Electric Matt Hall - Electric Michael Koepke - Electric Alfredo Rodriguez - Electric Tomas Magana - Driver Grip Department Adama Shambour - Key Grip Jay Lopez - BB Grip Richie Warren - Grip Marissa Castrejon - Grip Randy Crisco - Grip Issac Cedano - Grip Art Department Brandon Mendez - Production Designer Duane Russell - Construction Coordinator Crystal Griego - Art Coordinator Dean Styers - Art Director Robb Duncan - Prop Master Benjamin Minty - Art Lead Richard Roraback - Set Dresser James Enrich - Set Dresser Armando Nunez - Set Dresser Joshua Ponce - Set Dresser Alfonso Ariana - Art Driver Jevon Dismuke - Art PA Priscilla Medina - Art PA Tim Madison - FX Operator VTR and Audio Rul Yacob - Boom Operator Ignacio C. Martinez - VTR Ignacio Martinez - Mixer Talent Eileen O’Connell - English Team Member Thomas Derasp-Verge - French Team Member Pierce Mayer - Stand-in Mike Fishbein - Talent Solutions Rep Grayson Music Ryan Kondrat - Director Chris Masson – Engineer Brian Bernard - Engineer Kelly McCluskey - Executive Producer Rich Hamilton - Music Supervisor Rooster Paul Proulx - Editor Jordan Giles - Editor Mariam Fahmy - French Editor Melissa Kahn - Executive Producer Soch Nwakaeze - Assistant Editor Austin Blackmore - Assistant Editor The Vanity Andrew Exworth - Colourist Jordan Benegbi - Colour Assistant Brock Cruess - Colour Assistant Michael Medeiros - Lead VFX Artist Adam Silcox-Vanwyk - Lead VFX Artist Sean Cochrane - VFX Artist Naveen Srivastava - VFX Artist Scott Olthoff - VFX Artist Noah Matikainen - VFX Artist Kalem Cahill - VFX Artist Andrew Farlow - VFX Artist Asher DiGiuseppe - VFX Artist Nicole Labbe - Producer Stephanie Pennington - Executive Producer About Tim Hortons Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing + Communications Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

June 01, 2022 06:02 AM Eastern Daylight Time

Image
1 ... 221222223224225 ... 325