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The Habit PATH (Personalized Approaches To Health) Study demonstrates that a Personalized Systems Nutrition program in a workforce environment improves dietary habits, health markers, physical activity and other health-related outcomes. The Habit PATH Study helps validate a holistic approach to personal nutrition that: Introduces a new approach that customizes nutrition systems according to an individual’s phenotypic flexibility assessment, which measures health according to their ability to adapt to a temporary nutritional stressor or an environmental challenge. This technology can identify potential health concerns to allow for early intervention and treatment. Provides personal goal setting and motivational interviewing to affect behavioral change and improve an individual’s adherence to lifestyle intervention programs. The Habit PATH Study suggests that personalized nutrition programs may provide the tools and motivation to enable individuals to meet their unique needs, achieve public health recommendations and improve health-related outcomes that may help reduce the health economic burden of chronic disease. Nlumn, LLC, a personalized nutrition and health company, announced health outcomes from a study of a novel Personalized Systems Nutrition program in the June 2021 issue of Nutrients. The peer-reviewed Habit PATH Study is the first to incorporate phenotypic flexibility technology in Personalized Systems Nutrition programs to improve the dietary patterns, lifestyle behaviors and health-related outcomes of individuals in a workplace environment. “The Habit PATH Study shows that personalized science-based nutrition and behavior interventions have the potential to improve overall diet quality and health markers that could reduce the chronic disease burden and improve the overall state of health in the United States,” said Josh Anthony, Ph.D., Founder and CEO, Nlumn and co-author of the study. “The results suggest that a systems-based personalized nutrition approach, combining both biological and behavioral science, not only helps address an individual’s unique health needs, but also helps them achieve public health recommendations, including the Dietary Guidelines for Americans. Consequently, personalized approaches may be more effective in motivating people to achieve public health recommendations compared to general guidelines.” Participants saw health changes that were consistent with public health recommendations including: Saturated fat intake was reduced more than 20%. Total sugar and sodium intake were reduced by almost 20%. These changes are consistent with the 2020-2025 Dietary Guidelines Key Recommendations to limit specific nutrients. Key nutrients such as potassium, fiber, magnesium, vitamin C and beta carotene increased, suggesting increased intake of fruit and vegetables. While this was not designed to be a weight loss study, caloric intake decreased 13% and participants saw reduced body weight, BMI, hip circumference and a reduction in body fat. Physical activity also increased. The most unhealthy participants reported a 10% reduction in total cholesterol and a 15% decrease in LDL (bad) cholesterol. “This study shows that assessing health status by using phenotypic flexibility to direct personal nutrition recommendations enables positive lifestyle changes and health outcomes regardless of an individual’s level of health,” according to Iris M. de Hoogh, scientist, Netherlands Organization for Applied Scientific Research (TNO) and lead author of the study. “The application of TNO’s Phenotypic Flexibility Technology helps identify early health interventions that individuals can address with their healthcare professionals before the health concern becomes a significant issue.” Anthony continued, “At a time when the U.S. is facing a multidimensional, multigenerational health crisis, and consumer demand for more nutritious food is at an all-time high, this study also helps verify the ability to use personalized subcategories to tailor food and product innovation pipelines in a meaningful way – thereby increasing the potential for long-term positive health benefits from personalized nutrition for food and insurance companies.” As part of this study, Personalized Systems Nutrition algorithms provided the employer’s food service partner with recommendations used to tailor breakfast and lunch options to align with study participants’ individual health needs. HABIT Study Results: Results of the study show that personalized nutrition programs are more effective for improving diet quality, supporting improved health-outcomes and may enable healthier lifestyle behaviors, particularly among individuals who have compromised phenotypic flexibility, a measure of the body’s ability to adapt to nutritional or environmental stressors, such as physical exercise, infections or mental stress. During the HABIT Study 10-week personalized intervention, participants showed statistically significant results: Dietary Indicators: Notable dietary improvements were observed between the intervention. Including a decrease in total and saturated fat, sugar and sodium, while showing improvements in vitamin C, magnesium, potassium, and beta carotene intake, suggesting a higher intake of fruits and vegetables. Notes: 73 participants were included in the per protocol analysis. Health Indicators: During the intervention, participants received personalized dietary recommendations, coaching and personalized meals. Several health improvements were observed for the overall study population. While this was not designed to be a weight loss trial, BMI (-0.6 kg/m2; p<0.0001), body fat (-1.2%, p=0.0192) and hip circumference (-5.8 cm; p<0.0001) showed a significant decrease. Subgroup Results: In reporting health measurements, the Habit Study’s automated Personalized Systems Nutrition algorithms assigned individuals to different subgroups based on their metabolic health status determined by phenotypic flexibility assessment at baseline. Groups A (n=48) and G (n=22) represented the most and least phenotypically flexible groups, respectively. Group G had a higher degree of adiposity, and a higher age than group A. However, there were no differences in baseline dietary intake and both groups were 82% compliant with personalized meal intake. Clinical Chemistry (fasting): For group G, significant reductions in total cholesterol and LDL (“bad”) cholesterol were seen during the intervention. There were 48 and 22 subjects in groups A and G, respectively. *p<0.01, **p<0.0001 Subgroup differences during the 10-week intervention. Anthropometrics: During the intervention period, body weight significantly decreased in both group A (most healthy) and group G (least healthy). Notes: At baseline, BMI, body weight, body fat, waist circumference and hip circumference were greater in group G compared to group A. Percentages were used to normalize differences between groups, but absolute changes were proportionately greater in group G given higher starting values. Statistically significant differences are noted in the last two columns for changes in the groups A or G respectively and in the first column for changes in the per protocol study population; (*p<0.05; **p<0.001; ****p<0.0001). Subgroup population size may have limited the ability to detect differences in some measures that were observed in the overall study (per protocol) population. Dietary Indicators: When looking at subgroups A and G, the Personalized Systems Nutrition program not only improved adherence with population-based dietary guidelines, but also achieved better alignment with individual recommendations. For the unhealthiest group, G, different positive effects were seen with respect to dietary intake, consistent with their respective dietary recommendations. Protein and beta carotene intake increased in group G, but not in group A. The increase in protein intake can be directly related to the personalized advice for group G as they were recommended to consume a diet higher in protein relative to group A. The increase in beta carotene could be the result of a higher intake of fruits and vegetables. The results suggest that personalized nutrition programs may be more effective in motivating people to consume a diet that meets individual needs while moving them closer to public health recommendations overall. As such, personalized nutrition programs have added value as compared to general guidelines or one-size fits all recommendations. Physical Activity: The intervention resulted in an increase in physical activity within the study participants of more than 700 steps per day. This was accompanied by a small decrease in resting heart rate which could indicate improved physical fitness. This increase is interesting, since the intervention consisted only of dietary advice and participants did not receive recommendations on physical exercise. The increase in physical activity may be a beneficial side-effect of participating in a Personalized Systems Nutrition program. HABIT Study Trial Design The Habit Study enrolled 107 healthy men and women, aged 30 to 65 years of age, with a body mass index between 18.5 to 39.9 kg/m2, and who were recruited from a single workforce location. The intervention grouped individuals into seven diet types and created personalized recommendations based on their phenotypic, genotypic and behavioral data. The HABIT study was a single-arm, multi-phased, open-label exploratory trial designed to measure the effectiveness of personalized nutrition on changing lifestyle behaviors and health outcomes during four intervention periods. These four periods were classified as: Baseline (week 0) and run-in (week 0 - 10) Intervention Phase 1 (week 10 - 20) Intervention Phase 2 personalized coaching/advice (week 20 - 30) Follow-up (week 30 - 40) endpoint visit only. The publication focuses on the baseline through intervention Phase 1. As part of the study, participants received: An At-Home Phenotypic Flexibility Test and Sample Collection for collecting buccal cells, a series of three dried blood spots (DBS) and DNA (baseline only) samples. A Personalized Systems Nutrition Program designed by using individual on-boarding data, clinical measures and single nucleotide polymorphism (SNP) variants. Micronutrient recommendations were determined using onboarding, anthropometric and clinical measures. In addition, participants were provided with personalized recipes and meals according to their macro- and micronutrient recommendations. Three personalized coaching sessions by registered dietitian nutritionists (RDN) who were trained on coaching techniques and the algorithms supporting the Personalized Systems Nutrition system. These RDNs provided food and diet recommendations, helped motivated participants and coached them in setting and achieving personal goals. Study meals and compliance diaries. Starting at week 10, participants received tailored breakfast and lunch five days a week for nine weeks. Activity measurement. At the start of the trial, each participant was given a Fitbit® to measure and record their activity level. Approximately every five weeks participants would visit the study center to be tested and have data collected on: Clinical markers: Regular laboratory tests were conducted to track total cholesterol, HDL cholesterol, LDL cholesterol, triglycerides, glucose, C-peptide, and the Homeostatic Model Assessment for Insulin Resistance (HOMA-IR) and Matsuda indices measuring whole body insulin sensitivity. Dietary Intake: Using a standard dietary record methodology, participants tracked their food and beverages consumed for three days (two weekdays and one weekend day) prior to all visits. Anthropometrics and Vitals: During each visit, anthropometrics--height (first visit only), weight, fat mass, waist and hip circumference--and blood pressure were measured. Wellbeing and Lifestyle: Participants’ dietary behavior was assessed using the 34-item Adult Eating Behaviors Questionnaire and their Quality of Life using the 26-item World Health Organization Quality of Life (WHOQOL) questionnaire. Their daily activity and sleep were tracked with a Fitbit Charge 2 which monitored heart rate, number of steps and sleeping hours. About Personalized Systems Nutrition Personalized Nutrition is the use of individual-specific information, founded in evidence-based science, to promote dietary behavior change that may result in measurable health benefits. Personalized Systems Nutrition incorporates novel Phenotypic Flexibility Technology that customizes diets according to an individual’s phenotypic flexibility allowing them to measure their health according to their biological system’s ability to adapt to conditions of temporary stressors, such as a nutrition challenge, physical exercise, infections or mental stress. This technology helps identify potential early health interventions that individuals can address with their healthcare professionals before it becomes a significant health issue. By combining systems-based approaches to understanding a person’s biology and behavior science, Personalized Systems Nutrition programs are able to create significant and sustainable changes in a person’s health and wellness. About Nlumn Nlumn works with food, nutrition and health-based companies to translate nutrition science and technology to create new opportunities across the personalized nutrition marketplace. Our international, multidisciplinary team guides partners through all phases of strategy and development to accelerate the pace of innovation, from discovery to commercialization. Our mission is to make personalized nutrition accessible to help every individual make better choices and live a healthier life. For more information, visit About TNO TNO (Netherlands Organization for Applied Scientific Research) is a not-for-profit research organization with the mission to connect people and knowledge to create innovations that boost the competitive strength of industry and the well-being of society in a sustainable way. TNO’s Healthy Living unit develops social and technological innovations to help people lead healthier lives and reduce lifestyle-related chronic diseases. TNO developed the phenotypic flexibility technology that was instrumental in the Habit PATH study. For more information, visit Contact Details AgTech PR for Nlumn Jennifer Goldston +1 816-260-0040

July 21, 2021 09:00 AM Eastern Daylight Time

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Akshaya Patra Partners with the Elanco Foundation to Receive $100,000 for COVID-19 Food Relief Efforts across India.

The Akshaya Patra Foundation USA

Akshaya Patra recently announced a new partnership with the Elanco Foundation, which has pledged $100,000 to help increase the impact of COVID-19 related food security efforts across India. As a result of the COVID-19 pandemic and Indian government lockdown, over 1.3 billion individuals and thousands of vulnerable communities were significantly burdened and impacted by the crisis. In particular, the lockdown forced school closures limiting Akshaya Patra’s mid-day meal program with millions of students not receiving meals resulting in a spike in food insecurity and malnutrition. “This is a significant moment for us at Akshaya Patra, as we work alongside the Elanco Foundation--under a unified mission--to alleviate hunger,” Jyothi Sathyan, Finance Director of Akshaya Patra, stated. “We believe that food assistance has a crucial role in humanitarian disaster relief efforts. Together with our supporters, we have been able to serve over 151 million meals to individuals and families in need since March 2020.” The partnership with the Elanco Foundation will help provide thousands of packaged meals, kitchen supplies, groceries, and hygiene kits to the tens of thousands of vulnerable individuals and communities affected by the pandemic. “As an organization committed to advancing the health and well-being of people in need, we are proud to work with the Akshaya Patra Foundation to help alleviate pressure on vulnerable communities,” said Jared Skok, Executive Director of the Elanco Foundation and Head of CSR and Sustainability at Elanco Animal Health. “The Elanco Foundation’s mission aligns well with Akshaya Patra’s efforts to promote food security for disadvantaged children and their families. Collaborating with our community partners on the ground, we are able to improve the livelihoods of those who would otherwise not have food on the table in these difficult times of the pandemic.” About Elanco Foundation The Elanco Foundation is driven by the power of animals, the promise of health, and the potential for change. Established in 2019 by Elanco Animal Health, the Foundation is committed to improving the well-being of people and animals around the world through philanthropic investments and strategic partnerships focused on enhancing food security and promoting the human-animal bond. To learn more about the Elanco Foundation, visit About Akshaya Patra Established in 2000, Akshaya Patra is the world’s largest NGO school meal program, providing hot, nutritious school lunches to over 1.8 million children in over 19,257 schools through 57 kitchens in 12 states and two Union Territories in India. It costs only $20 to feed a child for an entire school year. Since the COVID-19 lockdown began on March 24th, Akshaya Patra has served more than 136 million meals to migrant workers and our beneficiaries and their families. Visit us at Contact Details Akshaya Patra Foundation USA Ankita Narula +1 781-438-3090 Elanco Foundation Jared Skok Company Website

July 21, 2021 06:04 AM Mountain Daylight Time

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R2 Technologies Receives Series C Investment to Fuel Business Growth, Expand Corporate Footprint and Tap into the Global Market

R2 Technologies

R2 Technologies Inc. ("R2") has received an additional round of $15 million in funding from its founding investor, Pansend Life Sciences, LLC, as a Series C equity investment which closed on July 20, 2021. The investment established a post-money valuation of $150 million for R2. The funds will be used to expand the company’s corporate footprint and US commercial acceleration of Glacial Rx™, its first-to-market revolutionary CryoAesthetic™ treatment, FDA-cleared to remove benign lesions and temporarily reduce pain, swelling and inflammation. The investment will also fuel global growth and development of R2 Technologies’ upcoming innovations that are currently planned for future rollout. “It is exciting to see our founding investor, Pansend, reinvest in the company. It is a testament to our business and the growth trajectory within the US and global markets,” says Tim Holt, R2’s Chief Executive Officer. “In fact, we will be one of the first global players in aesthetics who will have an East Coast office in Miami, Florida. This expansion will give us an unprecedented advantage especially as we expand globally and mobilize our growing sales force.” In preparation for the unprecedented growth expected in the upcoming year, R2 is accelerating its manufacturing process to meet the current pent-up and future anticipated demands from the professional market. Additionally, the team will be ramping up marketing efforts to further drive education and awareness across both the consumer and professional channels. R2 is doubling down on its presence in Silicon Valley with the expansion of its main office, while establishing a Miami-based satellite office. According to a recent article, Florida has been noted as one of the hottest new business hubs with Fortune 500 businesses and tech firms expanding into the flourishing market, leading to notable financial growth. Furthermore, RealSelf named Miami at the top of its list for the most aesthetic treatment providers and plastic surgeons per capita in 2018 and noted a strong correlation between tech hub hotspots and top medaesthetic markets, making it a prime marketplace for R2’s in-office treatments. Developed by the pioneers of CoolSculpting and Fraxel, Glacial Rx was named among ‘2021 Launches Doctors are Buzzing About’ according to RealSelf, the leading and most trusted source to educate on cosmetic procedures. Most recently, R2 was named winner of the 2 nd Annual Aesthetics Tech Summit LaunchPad SBDC, hosted by Octane, a company committed to making resources, capital and mentorship available to tech and medtech startups. R2 is actively taking orders from aesthetic providers who want to offer the new Glacial Rx treatment in-office. To learn more about R2 Technologies, treatment offerings and providers, visit and follow the company on LinkedIn. About R2 Technologies: Headquartered in Silicon Valley, R2 Technologies is a world leader in CryoAesthetic™ medical devices. In 2014, Pansend Life Sciences, LLC and Blossom Innovations, LLC founded R2 Technologies and licensed exclusive intellectual property from Massachusetts General Hospital. In 2019, R2 brought on strategic partner, Huadong Medicine Co., Ltd. In close collaboration with these partners and the brand’s scientific founders and world-famous luminaries in aesthetic medicine, Drs. Rox Anderson, Dieter Manstein, and Henry Chan, R2 focuses on the development, engineering, clinical research, and commercialization of groundbreaking technologies for aesthetic providers and consumers. Since inception, R2 has raised $76 million in financing led by a world-class team of experts within the aesthetics industry. Contact Details Linsey Tilbor Rubin +1 732-991-5294 Company Website

July 21, 2021 08:00 AM Eastern Daylight Time

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Tim Hortons

Tim Hortons U.S. restaurant owners are inviting Americans to help them celebrate Camp Day on July 21, when 100 percent of the purchases of hot coffee and iced coffee will be donated to support Tim Hortons Foundation Camps. Guests can also purchase a $2 Camp Day motivational bracelet available in one of four vibrant colors, with 100 percent of profits from purchases being donated directly to Tims Camps. The $168 million that has been raised to-date in North America through Camp Day has helped Tim Hortons Foundation Camps support more than 300,000 youth between the ages of 12 to 16 through a multi-year, camp and current eCamp-based program. With a rigorous strength-based learning model designed specifically for the unique needs of the youth Tims Camps serve, participants are equipped with skills like leadership, resilience, and responsibility, empowering them to open doors to their future. Seven Tims Camps across North America run year-round summer and school programs, including a hands-on digital experience over the last year, investing in youth across different Tim Hortons communities. A grassroots movement started by restaurant owners, but fueled by guests It started as a grassroots fundraiser organized by Tim Hortons restaurant owners, who pledged to set aside a day when coffee sales would support youth in their communities. Then the fundraiser got the name "Camp Day”, went national in Canada, and was later introduced in the U.S. Over the years, Camp Day has grown to become one of the most important days on the Tim Hortons calendar. "Through the generosity and support of Tim Hortons guests and restaurant owners, we're so proud of the incredible impact Camp Day makes in helping our Foundation empower thousands of youth across North America," says Axel Schwan, President of Tim Hortons. "Raising over $168 million to date through Camp Day is an amazing achievement and we're so excited to welcome guests in our restaurants on July 21 to make this year's fundraiser the best yet." Supporting youth when they need us most Last summer, realizing that the youth who participate in their programs would be disproportionately affected by the isolation brought on by the pandemic, the Foundation launched Tims eCamp, an innovative camp-inspired digital experience designed to support participants virtually. Back again this year is a new and improved version of Tims eCamp, offering participants a supportive yet challenging environment and all the resources they need to participate digitally from home. "I am humbled and inspired by the young people at our Camps," says Graham Oliver, President, Tim Hortons Foundation Camps. "They've faced incredible challenges and still discover reserves of strength and resilience and hone skills that will guide them through life. I'm proud to say that for 30 years, Tims Camps have been there for them." A Camp Day campaign delivered by campers in song Tim Hortons has also launched a Camp Day awareness campaign that featured real program participants sharing how their camp experiences were less about fun and games, and more about building confidence, courage and resilience. Directly written and sung by current and former Tims Camp participants, the powerful anthem "Not Child's Play" was also released on music streaming services, with net proceeds going directly to the Foundation. Here are ways Tim Hortons guests can participate in Camp Day this year: Place an order for hot or iced coffee at a Tim Hortons restaurant, or through the Tim Hortons app for pickup or delivery on July 21 On July 21, proceeds from the purchase of a Tim Hortons Take 12 — which includes 12 small coffees along with cups, dairy and sweeteners — are also being donated to the Foundation. Guests can fill out a pre-order form for a Tim Hortons Take 12 in restaurants so their whole work team or family can support Camp Day together Purchase a Camp Day bracelet for $2 in one of four vibrant colors, with 100% of the profits from those sales ($1.67 per bracelet) going directly to Tims Camps Round up your order to the nearest dollar in restaurant, or in the Tim Hortons app, with 100% of the donation going to support the Tim Hortons Foundation Camps Make a one-time or monthly donation any time at From July 7th through July 21st, 100% of the profits ($1.67 per bracelet sold) from Camp Day bracelet sales, and 100% of “round up” or "rent-a-tent" donations go to Tim Hortons Foundation Camps. On July 21st, 100% of the purchase price (excluding taxes) of hot/iced coffee will benefit Tim Hortons Foundation Camps. For more information, go to Financial and other information about Tim Hortons Children’s Foundation U.S. Inc.’s purpose, programs and activities, can be obtained by contacting Dave Newnham at RR#2, 264 Glen Morris Road E., St. George, ON Canada N0E 1N0 and (519) 448-1248 and, or for residents of the following states, as stated below. Maryland: For the cost of postage and copying, from the Secretary of State. Michigan: MICS No. MICS 46059. New York: Upon request, from the Attorney General Charities Bureau, 120 Broadway, New York, NY 10271. Pennsylvania: The official registration and financial information of Tim Hortons Children’s Foundation U.S. Inc. may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999. Virginia: From the State Office of Consumer Affairs in the Department of Agriculture and Consumer Services, P.O. Box 1163, Richmond, VA 23218. West Virginia: West Virginia residents may obtain a summary of the registration and financial documents from the Secretary of State, State Capitol, Charleston, WV 25305. CONTRIBUTIONS ARE DEDUCTIBLE FOR FEDERAL INCOME TAX PURPOSES IN ACCORDANCE WITH APPLICABLE LAW. REGISTRATION IN A STATE DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION OF TIM HORTONS CHILDREN’S FOUNDATION U.S. INC. BY THE STATE. About TIM HORTONS® Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capps™), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at Contact Details Adrianna Lauricella +1 212-230-1800 Company Website

July 20, 2021 07:02 AM Eastern Daylight Time

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7 in 10 Parents Say Children’s Post-Pandemic Social Skills Are at Risk, Per Osmo Study


According to a new study of 2,000 U.S. parents of school aged-children (5-14 years), parents have tried a myriad ways to keep their kids active and social during the pandemic, however, 7 in 10 perceive their child’s post-pandemic social skills to be at risk, even as things return to normal. The majority of parents (71%) are also worried about potential learning loss that may have resulted by not being in school, and are pursuing a variety of means to keep up their child’s studies at home this summer. The study was commissioned by STEAM brand Osmo and conducted by OnePoll. Osmo’s study reveals that 77% of parents encouraged their child to be social and active from afar, while at home. For example, they allowed their child to: play video games or online games with others (52%); call and text friends often (49%); make neighborhood friends (45%); engage in outdoor activities like walking and bike riding (46%); attend virtual get togethers (35%); and new friends online (23%). Despite trying their hardest, two in three parents are worried that their child has gotten more socially awkward around others, and 62% do not think their kid will be able to pick up where they left off upon returning to class this fall. Specifically, parents worry that their child will have trouble in these areas: making conversation with friends (41%); meeting new people (40%); sharing (35%); staying quiet for long periods (34%); waiting their turn (31%); or remembering to say “please” and “thank you” (37%). The survey also revealed that parents value socializing, with 85% believing it is a necessary skill to use in school. Forty-four percent of respondents place academic learning and socializing on the same level of importance, and four in five (81%) think schools should implement more activities that encourage and teach social skills. “We understand how difficult the pandemic was for both kids and their parents – many of us at Osmo experienced these challenges ourselves,” says Pramod Sharma, CEO of award-winning Osmo, known for its bestselling Coding Starter Kit, Creative Starter Kit, Genius Starter Kit, and Little Genius Starter Kit. “This past year has taught all of us that learning is about so much more than academics. As a brand, Osmo is committed to applying these insights toward multi-player experiences that promote the social-emotional learning parents look for and kids need.” The study also reveals four in five parents made sure their children succeeded academically even through tough times and emphasized that school was as important as ever before. Over half of parents (52%) stuck by their child’s side when they struggled with an assignment, 47% encouraged their child to study more, 43% tried to make learning fun through games or educational activities, while 42% percent took the time to create extra homework to ensure their child understood the material they were learning during homeschooling. However, three in four parents believe their child lost a year of proper education due to COVID, and the majority (71%) are concerned that it will be difficult for their kids to catch up on learning they may have missed. With this in mind, four in five (81%) believe that certain technology or entertainment tools may be the solution to improving both their child’s social and educational skills. When asked what subject they think their kids are most likely to struggle with, parents said math (41%) followed by science (37%) and language arts (34%). Additional parental concerns about children’s re-entry to class include: not remembering their school supplies and books (42%); focusing in class (41%); or using a full keyboard not attached to a tablet (36%) again; opening their locker (32%); and doing their homework every day (32%). About Osmo Osmo is an award-winning STEAM brand with more than 2.5 million learners worldwide. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California. Learn more at Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 Osmo Karen O'Dell Company Website

July 20, 2021 03:30 AM Pacific Daylight Time

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Diamond Sponsor for Zero Emission Event at COP26 Named

Morgan Marketing & Communications

The Zero Emission Ship Technology Association (ZESTAs) Madadh MacLaine, Secretary-General of ZESTAs (Zero Emission Ship Technology Association) announced Sterling Plan B Energy Solutions (SPBES) will be the Diamond Sponsor for “SHIP ZERO – Charging to Zero”. This 3-day in-person/virtual hybrid event will run from 1-3 November, coinciding with the kick-off of COP 26 in Glasgow, Scotland. Sterling PlanB is a world leader in providing energy solutions in the marine sector, with Brent Perry SPBES CEO, and Chair of ZESTAs Board of Directors, considered a subject matter expert in zero emissions power systems-- both on and off the seas-- for decades. “COP 26 needs ZESTAs SHIP ZERO as industry needs to show regulators that we can achieve this. We have what it takes to get to true zero now”. (Brent Perry) The three-day workshop will include robust technical presentations from zero-emissions solutions providers, as well as finance, insurance, classification, and regulators. Speakers’ panels, audience Q&A, and brainstorming sessions will follow each session to facilitate collaborative solution building, as well as giving stakeholders an opportunity to examine how solutions will fit with their individual business cases. “This is not just a talk shop” declared Madadh MacLaine. “SHIP ZERO is about seeing what’s possible, making deals, and getting solutions built from zero-emissions vessels to the infrastructure required to make that happen; ports, shipyards, energy systems, you name it.” The event takes place well before COP26 transport day, which will give the team of researchers and stakeholders time to summarize the outcomes to be taken into consideration by regulators beforehand. A report, film, and programme of actions will be carried forward to COP 27, via the virtual platform, as well as through a programme of concrete actions. “The shipping industry must begin to make change now,” continued Perry, “I know our sector can change course and make a difference in climate change. But it must happen much faster than has been discussed in international fora. Industry can, and should, take the lead. That’s why my company is proud to be sponsoring SHIP ZERO in Glasgow. And we hope a lot of other companies join us.” ““SHIP ZERO” presents a unique opportunity to discuss and create a new vision for the industry with fellow industry thought leaders and initiators in brainstorming breakout groups to formulate ways that policy, finance, market, and technology can all be used to leverage a rapid transition to a true zero-emissions sector.” continued MacLaine. “Our mission is to produce a navigational chart with action waypoints guiding industry to the safe haven of true zero.” There will be networking opportunities throughout the three days, including buffet lunches and drink receptions with hors d’oeuvres at the end of each day. Attendance will be limited through an application process with priority going to first movers, thought leaders, disruptors, influencers, and change-makers. For more information, or to align your company with this even, please visit: Ship ZERO | ZESTAs ( ) Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 Company Website

July 19, 2021 06:08 PM Eastern Daylight Time

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Ereka Vetrini’s Guide to Summertime Fun


A video accompanying this announcement is available at: This is the second summer in a row that Americans must be thoughtful when planning family getaways. Whether hitting the road or planning a staycation, most head of households still have safety top of mind. However, being careful doesn’t mean family and friends cannot enjoy some fun in the sun together. As a TV host, Lifestyle Expert, and Working Mom, Ereka Vetrini has figured out a way to balance her career and family time. She has come up with four easy ways to get the party poppin’ and keep it cool as the temperatures heat up over the summer months. STICK WITH THE TRADITIONAL: According to a recent summertime survey, most parents plan on spending more time outside with their families. That’s why Ereka suggests sticking to the tried and true, like beach days, barbeques, and hanging out by the pool. That way families get to spend time together outdoors while being safe and socially distanced from strangers. Before heading out-and-about, Ereka recommends packing up a tote with a new book, games for the kids, and treats the whole family will love. There’s a tasty candy brand crafted in Italy that recently launched in the United States. Fruit-tella Soft Gummies are made with fruit puree as the first ingredient. They come in two flavors, Strawberry & Raspberry and Peach & Mango. These candies are quite flavorful and each one has a fun and playful fruit character shape that makes for the perfect summertime treat. Fruit-tella can be found at CVS stores nationwide. Instagram: @fruittellaus Twitter: @fruittellaus GET THE PARTY POPPIN’: Americas’ streaming addiction has only increased during the pandemic and parents are looking for new ways to watch TV programs and movies with their families. Ereka suggests outdoor movie nights. She says setting up a big screen in a backyard can easily do the trick, especially if you add America’s favorite snack. The most popular moviegoers treat, popcorn, just received a major upgrade with the newest innovation in microwave popcorn from Opopop. The secret to this brand’s taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. Opopop comes in six fun flavors, including reimagined classics like Fancy Butter, and uniquely created experiences with Maui Heat, Vanilla Cake Pop, Salted Umami, Cinnalicious, and Chedapeno. Opopop can be purchased at Instagram: @opopopco CHILL OUT: July is National Ice Cream Month and the perfect time to cool off as we head into those long hot dog days of summer. Ereka says nothing screams summer more than ice cream cake! She suggests keeping it easy with a few pre-made ice cream cakes like the Carvel Confetti Cake and the new Cookie Dough Cake from I Love Ice Cream Cakes. Ereka recommends storing one in the freezer for family barbecues, get-togethers, and pool parties. The Carvel Confetti Cake and new Cookie Dough Cake are available online at along with a helpful product locator or at your local grocer and bakery’s freezer section. Instagram: @ILoveIceCreamCakes GRAB GEAR & GO: Many families are road-tripping throughout the summer months and that means children can catch up on reading, summer schooling, or gaming while heading to a destination. As a conscious consumer and parent, Ereka is often concerned about protecting her family’s tech gadgets from cracked screens and other mishaps that happen on-the-go. OtterBox for Kids combines trusted protection from OtterBox with products designed with kids in mind. These easy-to-use cases come in three different colors and offer an EasyGrab case stand to help little hands carry their tablet or easily hang a tablet between head rests. Other gadgets like the OtterBox Kids EasyGrab Mobile Charging & Audio Cable Bundle are available to keep the fun going while vacationing. OtterBox products are available at Verizon and Instagram: @otterbox Twitter: @otterbox About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

July 16, 2021 02:00 PM Eastern Daylight Time

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Tips on Avoiding Common Boating Blunders


In 2020, boat sales reached a 13-year high, corresponding with higher volumes of people hitting the water to enjoy outdoor recreation activities. However, with the rise in activity, Travelers data shows a corresponding jump in boating claims for the year. Recently, world renowned yacht captain and star of Bravo’s Below Deck Mediterranean, Captain Sandy Yawn, teamed with Travelers on a nationwide satellite media tour to discuss common boat blunders and what you can do to avoid costly mistakes. A video accompanying this announcement is available at: Ahead of the 2021 boating season, keeping basic safety tips in mind can go a long way to protect your family, friends and vessel. The most common boat blunders include: Navigating Negligently: 37% of all Travelers Boat and Yacht claims were the result of collisions, especially with submerged objects. Always stay alert and aware of your surroundings when operating a watercraft. Wild Weather: 16% of claims were due to damage from windstorms. Monitor your local weather and create a storm preparedness plan you can enact in the event of a tropical storm, hurricane, or other inclement weather in your area. Ignored Inspections: 11% of all claims were due to mechanical breakdown. Make sure your vessel is shipshape by having it professionally inspected at the start of every season and making any necessary repairs. Ensure Your Vessel is Insured: About half of the 12 million registered boats nationwide aren’t covered by insurance – a staggering number. Unfortunately, even when following every precaution, unforeseen circumstances can cause costly mishaps. So it’s important to make sure your vessel is covered by the right policy. For more information and safety tips, visit About Captain Sandy Yawn: A Fort Lauderdale native with over three decades of yachting experience under her belt, Captain Sandy is one of the most respected captains in the industry. Captain Sandy knew she wanted her career to revolve around the ocean from a very young age and was not discouraged when she discovered yachting to be a male-dominated field. Knowing the difficulties that come with leading an entire team while providing 5-star service, she makes it her mission to know everything and every department on the boat. Coming off the most trying season of her career yet, Captain Sandy hopes for a return to calmer waters and is determined to give charter guests an unforgettable experience. This season, the crew goes to the Dalmatian Coast of Croatia and Sandy is up for the challenge as she attempts to cultivate a new dream team aboard 180-foot mega yacht “Lady Michelle.” About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

July 16, 2021 01:00 PM Eastern Daylight Time

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John Steven Joins ThreatModeler's Advisory Board

ThreatModeler Software, Inc.

John Steven is joining the advisory board of ThreatModeler Software, Inc. Mr. Steven has over two decades of software security experience including notable achievements in threat modeling, cloud security, architectural risk analysis, and security testing. In 2015, he founded Codiscope, a spin-off of Cigital which was acquired by Synopsys. He will be working closely with ThreatModeler’s executive team to help shape and guide the company’s planning and go-to-market strategies. “Threat modeling can frustrate organizations because they’re advised to over-rely on singular tactics, such as data-flow diagramming, and because they implement threat modeling as a point-in-time activity. I encourage organizations to treat threat modeling as a capability, incrementally maturing activity throughout their DevOps lifecycle,” said Mr. Steven. “ThreatModeler is uniquely positioned to help teams facilitate threat modeling capabilities throughout their SDL. from secure design, to security test planning, to defect or vulnerability triage and remediation.” Mr. Steven, currently the Chief Technology Officer at Concourse Labs and Founding Principal of Aedify Security LLC, possesses extensive knowledge in managing innovative security firms. His capabilities include identifying and solving cloud risk problems through automated cloud governance, as well as creating efficient threat modeling and security architecture. Mr. Steven is a keynote speaker, co-author of the BSIMM study and has helped several CISOs define and implement their security initiatives. “We’re delighted to welcome John Steven to ThreatModeler. We’re continuously striving to innovate and making one click threat modeling a reality. The experience and insights he brings to our mission will be invaluable,” said Archie Agarwwal, co-founder and CEO of ThreatModeler. About ThreatModeler Software, Inc. ThreatModeler is an automated platform that provides a sustainable, self-service threat modeling practice for applications and infrastructure that evolves as the infrastructure grows. ThreatModeler encourages collaboration through its simple process flow diagram-based functionality. It is easy to use in the creation of threat models which identify, prioritize and mitigate threats, while communicating them broadly. ThreatModeler integrates with JIRA, Jenkins, and Azure Boards and Pipelines, with bidirectional web services API also unifying stakeholders in collaboration. Teams are empowered to code and deliver new products with security built-in as early as the design phase, which is based on global security and compliance standards. Contact Details ThreatModeler Software, Inc Sarah Chan +1 201-266-0510 Company Website

July 15, 2021 10:00 AM Eastern Daylight Time

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