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Helping Seniors Feel Less Isolated and More Connected


The ongoing pandemic has increased the likelihood that seniors feel more isolated, making tech-savviness both essential and a determinant of health. Recently, Senior Director at, Jill McNamara, teamed with YourUpdateTV on a satellite media tour to discuss the importance of getting seniors actively engaged online through technology. A video accompanying this announcement is available at: The COVID-19 pandemic continues to challenge our aging population in numerous ways. They are feeling more isolated than ever and helping them stay engaged and socially connected has never been more important. According to’s 2021 Senior Care Outlook Survey, while aging in place remains their preference, the prolonged crisis has increased their desire to have more help at home. This results in a dire need to hire help with tasks within the home, such as meal preparation and light housekeeping. Both of these pandemic challenges are making tech-savviness essential and a key determinant of our seniors’ emotional and physical health going forward. This is why, the world’s leading online platform for finding family care, and GetSetUp, the largest social learning platform that helps older adults learn new skills and have new experiences, are collaborating to offer live online caregiving classes, such as how to find and pay for the care they need. Through this partnership, GetSetUp and will help older adults overcome any fears and reluctance they have in using tech to enhance their overall well-being. For those interested in learning more, please visit and search ‘ ’. About Jill McNamara: Jill McNamara is the Senior Director of Care@Work for m, the world’s largest online destination for finding and managing high-quality family care. Since joining in 2011, Jill has expanded the company’s senior care services nationally, and has assisted in growing the Senior Care Planning program for ’s enterprise arm Care@Work, which builds customized family care benefits packages for employers supporting the caregiving responsibilities of their employees. The program provides families with customized and comprehensive guidance, strategies, and local resources to meet individual needs. Jill started her social work career working with adults with mental and physical disabilities and continued to provide in-home counseling in and around the Boston area to families facing an array of complex challenges. Guided by her professional and personal experiences in senior care, she is extremely passionate about helping families and individuals navigate their own journey in senior care. Jill has her Masters in Social Work, is a Licensed Independent Clinical Social Worker, and a Certified Advanced Social Work Case Manager. She received her Bachelor of Arts degree in Social Work from Gordon College and obtained her Master of Social Work from Simmons College School of Social Work. About GetSetUp: GetSetUp is on a mission to help those over 55 learn new skills, connect with others and unlock new life experiences. The social learning platform helps over 3 million older adults in 160 countries stay mentally and physically fit, creates economic opportunities through jobs and reskilling, and provides a community where people find meaning and purpose by sharing their knowledge and passions and forming new connections. Classes are taught by older adults on a highly interactive, custom-built video platform where older adults can connect during and in between classes. Classes are taught in English, Spanish, Hindi, and Mandarin. Learn more at About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

November 10, 2021 05:00 PM Eastern Standard Time

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Home Maintenance Tips for the Winter: How to Know if You Need to Call an Expert


A video accompanying this announcement is available at: Ready or not, winter is on its way. Depending on where you live, you might've already felt the temperature drop, which means it's a good time to start preparing your home for the coldest months ahead. But if you’re not an expert in DIY home maintenance, knowing where to look and knowing what to look for can be difficult. It may be time to call in the real experts. On Thursday, November 4 th, Chief Operating Officer of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky Electric, Mark Dawson conducted a nationwide media tour to share helpful tips on preparing your home for winter and for the influx of family and friends this holiday season. For more information, expert and licensed professionals at Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky are ready to assist and service homeowners across the country. To request a service, visit: / About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

November 10, 2021 04:54 PM Eastern Standard Time

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iTradeNetwork Introduces OrderMaestro - Turning Best-in-Class Order and Inventory Management into Revenue for Foodservice Operators


iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro - a new mobile solution that streamlines and automates order and inventory management for foodservice operators. OrderMaestro enables foodservice operators to create a branded ordering experience across all of their organizations and locations - providing critical business visibility and insights that increase productivity, reduce costs and drive revenue growth. Since the pandemic, foodservice operators are experiencing more challenges than ever before. Operators are facing unprecedented labor shortages and product supply chain issues - and with thousands of locations, distributor relationships and numerous manual ordering processes to manage, they are forced to do more with less and less. Without a centralized procurement platform in this increasingly complex supply chain, it’s impossible to manage business operations. This leaves foodservice operators with so many unanswered questions: Are your units maximizing spending on preferred products? Are you missing out on rebates? Are you failing to see major contracting opportunities? Whether operating 15 or 5,000 outlets, operators today need an e-commerce solution that is easy to use and scales with their business - one that streamlines communications, addresses supply chain challenges, ensures price and purchasing compliance, improves visibility and control over the supply chain, and ultimately maximizes profitability for their organization. About OrderMaestro OrderMaestro is a branded ordering experience that makes it easier than ever for operators to manage all of their units on a single mobile platform. With the look and feel of your business, it is designed to meet your specific needs and goals. Operators can control order guides across units, auto-generate orders from history and user-defined templates, and build configurable workflows to streamline PO approvals - but that just scratches the surface of OrderMaestro’s capabilities: Effortless Onboarding in an Intuitive, Easy-to-Use App: With widespread labor shortages, onboarding is top of mind. OrderMaestro requires no formal training, so new users will be submitting POs and taking inventory in minutes. Don’t Get Shorted, Before Placing an Order: With today’s on-going supply chain shortages, it’s hard to ensure that the products you order are actually in stock. With OrderMaestro, operators can save hours of time and costly reorders. Users can check inventory with Distribution Centers prior to ordering a product to confirm availability and order replacement products when needed. Seamless, better than Amazon Ordering Experience: OrderMaestro revolutionizes foodservice procurement with the Universal Shopping Cart. Users can place orders with multiple suppliers using a single shopping cart. Offline Inventory Management, Built for Real Working Environments: Leave time-consuming, manual inventory management on remote desktops behind. Now, users can take inventory from a mobile device in any environment, online or offline. The app automatically syncs when internet or cell service is restored. 3-Touch “Scan-to-Search” Smart Barcode Scanning: Place an order or take inventory in as little as three clicks. OrderMaestro’s barcode scanning and voice recognition functionality allows users to auto-populate product information right from their mobile devices. Real-time Collaboration: Communicate in real-time through in-app messaging and save the hours you spent on phone calls and emails. Share targeted announcements with units, regions, or organizations, and alert individuals to act quickly on PO changes, complete with audit trails. Earn Big with In-App Vendor and Product Promotions: Create new sources of revenue and build stronger relationships with suppliers through in-app promotions. Get rid of excess inventory quickly, promote rebate programs, run holiday and seasonal promotions, and more. Visibility and Analytics to Reduce Costs and Drive Revenue Growth: Operators can now access invaluable insights that will power business decisions and drive revenue growth. Discover the percentage of purchases that are under contract, find opportunities to rebate revenue, and so much more. “We’ve created a best-in-class solution that works for our users and with our users,” said Wills McMahon, senior product manager at iTradeNetwork. “We’ve added features like voice and text search, barcode scanning and offline synchronization to automate as much of the ordering and inventory process as possible.” “OrderMaestro’s insights will change the way our customers manage their businesses,” said Nathan Romney, chief product officer at iTradeNetwork. “We are thrilled to give our customers the powerful insights they need to optimize their current operations, make smarter business decisions and ultimately increase revenues.” The OrderMaestro mobile app is currently available for foodservice operators on the Apple and Android app stores. The app will also soon be available on tablets in the coming months. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers, and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: Media please note: Visual assets, including photos, are available. To interview ITN’s CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 Company Website

November 10, 2021 01:07 PM Pacific Standard Time

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Farm Forward

Think you can buy a humanely raised turkey at Whole Foods? Think again. With Thanksgiving menus in mind, consumers looking for the Global Animal Partnership (GAP) label in Whole Foods Market may be misled about the animal welfare standards within the grocers’ marquee certification program. A new survey by Farm Forward shows the vast majority (88%) of respondents were incorrect about or didn’t know whether GAP means that animals are raised on pasture (of the 88%, 58% were wrong, and 30% responded that they didn’t know). Most chickens and turkeys raised under GAP are not required to have outdoor access. “Whole Foods’ GAP label creates more confusion than clarity,” said Ben Goldsmith, chief strategist for Farm Forward. “GAP is the largest third-party animal welfare certification in the US, yet it deceives shoppers into paying more for meat, poultry, and eggs that appear more humane and sustainable, when, in reality, many are still factory farmed.” A Desire for Consistent Outdoor Access Previous survey work has demonstrated at least 79% of Americans expect humane labels to guarantee broad welfare improvements, including outdoor access. Virtually all respondents (91%) in Farm Forward’s new survey were incorrect about or didn’t know whether GAP labels mean that animals are given consistent access to the outdoors (of those 91%, 62% were wrong, and 29% didn’t know). Thirty-nine percent of respondents believed that the GAP certification mark meant that animals were given consistent access to the outdoors. In comparison, 60% of respondents said that this should be the case. Nearly half (45%) of US shoppers expect welfare labels to guarantee that animals are raised continuously on pasture. Unfortunately, only the most stringent labels achieve this standard, and those labels are often difficult to find, let alone distinguish. GAP Allows Genetic Modification American shoppers do not understand that GAP certification allows genetic modification for extremely fast-growing birds, who often suffer heart and lung ailments and struggle to walk by the time they reach slaughter age. Nearly 40% of survey respondents replied incorrectly that the generic GAP certification means that animals were not genetically modified to grow unnaturally quickly, with 55% believing that it should be a requirement. Halo Effect Humanewashing benefits the lowest welfare meat producers at the expense of the highest welfare meat producers. Moreover, this “halo effect” helps not only Whole Foods’ own worst meat producers, but also brands at other retailers that use certifications with even lower standards. This would be like a coal company with LEED-certified headquarters; the halo of the company’s eco-friendly headquarters creates a false sense that all of the company's activities are eco-friendly, which in turn casts the entire coal industry in a more positive light. Humanewashing makes it impossible for consumers to make good, fully-informed choices when it comes to purchasing high welfare animal products, even at trusted retailers like Whole Foods, and impossible for highest-welfare farmers to distinguish their products on store shelves. Be Prepared to Pay Consuming higher welfare turkey will cost you, which may be especially difficult for American shoppers to stomach this year because of higher food prices across the board due to supply chain issues. The average price of a Step 1 turkey from a modified factory farm at Whole Foods Market is $1.49 per pound, and a Step 5 turkey (which actually meets most consumers’ expectations about welfare) could cost five times as much per pound. The National Turkey Federation reports that 88% of Americans – nearly 293 million – say they will be eating Thanksgiving turkey this year. That equates to more than 46 million turkeys being eaten at Thanksgiving and an additional 22 million consumed at Christmas. Test Your Humane IQ To help consumers test their knowledge about animal welfare certifications, Farm Forward has created a short Humane IQ quiz. Survey Methodology All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1219 adults. Fieldwork was undertaken between 3rd - 7th September 2021. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). ### About Farm Forward Farm Forward works to improve the lives of more than 400 million farmed animals annually. Since 2007, its mission has been to end factory farming by changing farming, changing policy, and changing the stories told about animal agriculture. Contact Details Farm Forward Susan Peters +1 708-759-7175 Company Website

November 10, 2021 10:51 AM Eastern Standard Time

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Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 Company Website

November 10, 2021 10:00 AM Eastern Standard Time

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NYC's Fashionistas Open Their Closets to Benefit Youth Arts Nonprofit viBe Theater Experience

viBe Theater Experience

Contact Details viBe Theater Experience Cheryl Overton +1 917-373-3514 Company Website

November 10, 2021 08:03 AM Eastern Standard Time

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Justin Bieber and Tim Hortons® announce collaboration to bring new menu and merch items to restaurants in Canada and the U.S., starting with limited-edition Timbiebs Timbits®

Tim Hortons

Tim Hortons and Justin Bieber are proud to announce a partnership to collaborate on menu innovations and co-branded merchandise, all inspired by Justin’s fanatical love of the Tims brand. Tim Hortons guests in Canada and the United States will get their first taste of the collaboration on Nov. 29, with the launch of a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours. Justin shared with the Tims team that Timbits are his favourite item on the menu, which led to a multi-stage, iterative journey with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to experiment with different flavour combinations and collaborate on the recipes that guests can soon try for themselves. "Doing a Tim Hortons collab has always been a dream of mine,” said Justin. “I grew up on Tim Hortons and it’s always been something close to my heart." Tim Hortons is thrilled with how Justin has been all-in on this partnership, said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, including filming a fun TV commercial for the Timbiebs launch. “What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Bagozzi. “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.” A lineup of Timbiebs merch will also be available in participating restaurants in Canada and the United States on Nov. 29 – more details will be announced soon. Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capps™), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at Contact Details Alison Brod Marketing & Communications Adrianna Lauricella +1 212-230-1800 Company Website

November 10, 2021 06:02 AM Eastern Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp Twitter: LinkedIn: Instagram: Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to Contact Details Beasy, LLC David Kaupp +1 978-360-6698 toldright Matt Saler, Vice President +1 215-432-3149 Company Website

November 09, 2021 11:06 AM Eastern Standard Time

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Logitix Names Greg Nortman President and Chris Zaber EVP of Business Development, Grows List of Partners to Over 100 Companies in Sports and Entertainment


Logitix, the leader in live event ticketing technology and analytics, announced they have enhanced their executive team on the heels of renewing multiple long-term partnerships and establishing new ones. With more than 14 years of experience in the ticketing industry, Greg Nortman has been promoted to President of Logitix. As the new EVP of Business Development, Chris Zaber joins Logitix after more than 20 years of ticket sales experience across all four major sports leagues. Logitix also announced they have renewed multiple long-term partnerships, including a three-year extension with the Valero Alamo Bowl. They will continue to provide sophisticated technology and analytics throughout the entire ticketing process for the Valero Alamo Bowl, which is set to take place in San Antonio on Dec. 29, 2021. Logitix’s ability to shepherd the entire ticketing lifecycle is unique in the ticketing industry. Logitix has grown its client list to over 100 companies across the live event industry, including a new relationship with Bowl Season, the nation's collective coalition of 44 college football bowl games. From Oct. 1 through Dec. 31, 2021, Logitix expects to manage 2.4 million tickets that are estimated to be sold for a combined $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sales outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. In addition to Nortman and Zaber, Logitix made several moves at the Vice President level, including the promotion of Jaclyn Ross (VP of Operations), Stephanie Miller (VP of List Services), and Travis Underwood (VP of Partnerships). They also hired former Nashville Predators executive Jon-Thomas Louviere as the new VP of Strategy + Innovation for Logitix. "With these promotions and new hires, we continue to build an all-star team at Logitix," said Logitix CEO Stuart Halberg. "We have cemented our reputation as the best partner in the business. Logitix is unmatched when it comes to optimizing rightsholders' ticket sales, from the time the event is booked to when the buzzer buzzes and the curtain rises." “The Valero Alamo Bowl is excited to extend our partnership with Logitix to ensure we have the most advanced analytics for our event,” said Derrick Fox, the president and CEO of the Valero Alamo Bowl. “Logitix has the knowledge and technology to help us elevate our ticketing strategy to a level of sophistication that is unmatched in the industry.” As the new President of Logitix, Nortman was promoted after five years as the Chief Strategy Officer. His prior experience includes more than five years as Chief Operating Officer for PrimeSport and over three years between RazerGator as their Sr. Director of Business Development and Ticketmaster as their Director of Strategic Partnerships. Nortman graduated from Princeton University and earned his law degree from Tulane University. He will oversee business development, partnership operations, and marketing. Zaber joins Logitix after more than five years at the New York Mets as their SVP of Corporate Partnerships and Ticket Sales. Previously, Zaber spent six years with the Pittsburgh Pirates and three years with the Atlanta Hawks and Atlanta Thrashers. He also worked with the Charlotte Hornets and started his career with the Carolina Panthers after graduating from the University of North Carolina Chapel Hill. As EVP of Business Development, he will work to grow Logitix’s client base and partnerships across sports and entertainment. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit or find them on LinkedIn. # # # Contact Details Eric Nemeth +1 602-502-2793 Company Website

November 09, 2021 09:03 AM Eastern Standard Time

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