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New Army campaign inspires young Americans to take the first step to “Be All You Can Be”

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Zr1Os51K6G8 On August 21, the U.S. Army unveiled “First Steps,” a new campaign that shows young Americans how they can start their journey to service. The campaign is built on the premise that American youth don’t need to have everything figured out from the beginning to make an impact. Taking a chance is the first step to achieving your goals. The campaign is a continuation of the “Be All You Can Be” brand refresh, which launched in March 2023. The new campaign offers an up-close, personal, and unfiltered look at Soldiers embarking on some of the most powerful experiences in their early Army journeys, including arriving at basic training, receiving their first patch, and hitting their first target from a battle tank. Maj. Sam Winkler is a shining example of where your first steps can take you in the U.S. Army. After immigrating to the United States from Nepal, she took her own first step: enlisting in the Army at 17 years old. Now, as a Soldier and a mom, she has used her passion for family to help lead a first grassroots effort transforming the way the U.S. Army supports parents in the force. Her efforts, in collaboration with other Army parents, led to the development of the Army’s Directive 2022-06: Parenthood, Pregnancy, and Postpartum. Twelve policy changes address key issues like family care planning, fertility treatments, paid parental leave, support in returning to work, and more. On August 30, Maj. Winkler conducted a nationwide media tour discussing the campaign and the limitless opportunities in the Army for youth to find their purpose, explore their passions, build connections, and join a community. Topics Maj. Winkler discussed included: The Army’s new “First Steps” campaign Her path to Army service and the many firsts along the way Her work to improve Army life for parents through the Directive on Parenthood, Pregnancy, and Postpartum The limitless possibilities and benefits available to Army Soldiers and their families To learn more, visit: https://www.goarmy.com/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 04, 2023 08:00 AM Eastern Daylight Time

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As Shiba Inu (SHIB) Continues Sliding, Holders Move to the Watchvestor (WVTR) Presale for Outstanding Gains

Total Media

The recent challenges Shiba Inu (SHIB) faced in the wake of the technically troubled Shibarium launch have left investors seeking stability. As SHIB grapples with setbacks, the Watchvestor (WVTR) presale emerges as an appealing alternative. Thus, drawing holders searching for a secure option to safeguard their investments. Invest in Rolex, Patek Phillippe, Richard Mille, AP for as little as $10 Shiba Inu (SHIB): Faces Turbulence The once-buzzing Shiba Inu (SHIB) token is on a downward trajectory, grappling with the aftermath of the technically troubled Shibarium launch. This Ethereum Layer-2 network launch was struck by technical challenges that have raised concerns about the Shiba Inu coin outlook. In fact, the Shiba Inu price saw a gradual rise in the weeks leading up to the Shibarium launch, but after the launch on August 16th, it suddenly dropped. As Shiba Inu struggles to regain its footing, the incident has underscored the significance of technical stability and flawless execution. Furthermore, Shiba Inu still lacks any intrinsic value or utility. As a result, holders now look for alternative projects that could yield them more gains in the future. Watchvestor (WVTR): A Beacon of Opportunity Amid the challenges faced by Shiba Inu, the Watchvestor (WVTR) presale emerges as a rising star. This innovative platform addresses and resolves many issues plaguing the luxury watch market. Therefore, ushering in a new era of inclusivity and innovation for all interested in joining this industry. Firstly, as we all know, owning a luxury watch often demands a significant upfront investment. But, Watchvestor addresses the high-cost barrier by tokenizing luxury watches, allowing investors to own fractional shares. In other words, Watchvestor will mint an NFT backed by an actual watch and then fractionalize it. As a result, users can purchase it for prices as low as $10. Additionally, verifying the authenticity and provenance of luxury watches can be challenging, leading to uncertainties and risks for potential buyers. However, Watchvestor will place all certificates and watch serial numbers in the NFT metadata. Therefore, instilling trust and faith in the community as a watch's entire lifecycle is available in a decentralized digital ledger. The WVTR token lies at the heart of the Watchvestor ecosystem, serving as a utility token. Holding this token will bring benefits such as discounts, governance, and more. Currently, one WVTR token has a value of just $0.03 as it is in Stage 1 of its presale. But, thanks to its low market cap, many analysts foresee a jump to $0.35 soon - leaving Shiba Inu in the dust. Find out more about the Watchvestor (WVTR) Presale Today Website: https://watchvestor.com/ Telegram Community: https://t.me/WatchvestorOfficial Contact Details Watchvestor Press Team press@watchvestor.com

September 02, 2023 11:38 AM Eastern Daylight Time

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SIGMA Announces release of 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary for Fujifilm X Mount System

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America is pleased to announce the release of two lenses for the Fujifilm X Mount camera system. The addition of the 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary expands the line of SIGMA products for Fujifilm X Mount to six versatile lenses. The 100-400mm F5-6.3 is the second zoom lens for Fujifilm X Mount, joining the compact 18-50mm F2.8 DC DN | Contemporary lens; while the 23mm F1.4 joins the fast F1.4 prime lineup, which also includes the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary and 56mm F1.4 DC DN | Contemporary lenses. The X Mount versions of these lenses join the Leica L and Sony E-mount versions which are currently available for purchase through authorized retailers. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary ($949 US) and SIGMA 23mm F1.4 DC DN | Contemporary ($549 US) will be available for Fujifilm X Mount cameras at Authorized US Dealers on September 21, 2023. Learn more about the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary lens: https://www.sigmaphoto.com/100-400mm-f5-6-3-dg-dn-os-c Learn more about the SIGMA 23mm F1.4 DC DN | Contemporary lens: https://www.sigmaphoto.com/23mm-f1-4-dc-dn-c Launch schedule of SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount. Supplied Accessories: LENS HOOD LH554-01, FRONT CAP LCF-52mm III, REAR CAP LCR II Available Mount: FUJIFILM X Mount Barcode: 0085126 348755 Available: September 21, 2023 * The appearance and specifications of the product are subject to change. #SIGMA #SIGMA23mmContemporary #SIGMAContemporary #SIGMADCDN #SIGMAXMount Long-awaited X Mount addition The SIGMA 23mm F1.4 DC DN | Contemporary ― a large-aperture wide-angle lens designed exclusively for APS-C mirrorless cameras ― will now be available for the Fujifilm X Mount. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. *Function available on supported cameras only. Functionality may vary depending on the camera model. Mount Conversion Service is available to convert other mounts of SIGMA 23mm F1.4 DC DN | Contemporary to FUJIFILM X Mount. https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] 1. Large aperture F1.4 brightness and excellent resolution from maximum aperture The SIGMA 23mm F1.4 DC DN | Contemporary has an easy-to-use angle of view equivalent to 35mm in 35mm format, as well as the brightness of a large F1.4 aperture and high descriptive power. The optics is composed of 13 elements in 10 groups, including 3 SLD glass elements and 2 aspherical lens elements, to achieve sharp, clear images. The lens delivers excellent resolving power from the maximum aperture. Furthermore, the large F1.4 aperture allows for large, beautiful bokeh effects. The compact, palm-size body allows you to enjoy the rich descriptive power of mirrorless cameras. Careful countermeasures against flare and ghosting enable clear shooting even in backlit environments. 2. Compact body optimized for APS-C mirrorless cameras To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 335g*, length of 79.2mm*, and filter diameter of 52mm. At the same time, the quality of the lens body itself has not been compromised. The high-precision machining technology of SIGMA's sole production facility in Aizu, Japan, has enabled the lens body to achieve the ideal balance between excellent optical performance based on the latest optical and mechanical design, and compactness. The AF drive system uses a quiet, high-speed stepping motor. The latest algorithm enables quick focusing for easy shooting. * The figures are for X Mount. * The length of a lens is measured from the filter surface to its mount. 3. Expands the variety of APS-C format F1.4 prime lenses The SIGMA Contemporary line offers a wide variety of APS-C format F1.4 prime lenses. All of them share the concept of combining superior resolution with compactness and light weight. By combining them according to your needs, you can build a compact photographic system without compromising image quality. * The figures are for X Mount. * The length of a lens is measured from the filter surface to its mount. [ Additional Features ] • Lens construction: 13 elements in 10 groups (3 SLD, 2 aspherical elements) • Inner focus system • Compatible with high-speed autofocus • Stepping Motor • Compatible with lens aberration correction *Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. *On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). • Support DMF and AF+MF • Compatible with AF assist (Sony E-mount only) • Super Multi-Layer Coating • Mount with dust and splash resistant structure • Lens Hood LH554-01 • Designed to minimize flare and ghosting • Every single lens undergoes SIGMA’s proprietary MTF measuring system • 9-blade rounded diaphragm • High-precision, durable brass bayonet mount • "Made in Japan" craftsmanship [ Key Specifications ] The figures below are for the X Mount version. Lens Construction: 13 elements in 10 groups (3 SLD, 2 aspherical elements) Angle of View: 63.4° Number of Diaphragm Blades: 9 (rounded diaphragm) Minimum Aperture: F16 Minimum Focusing Distance: 25cm / 9.8 in. Maximum Magnification Ratio: 1:7.3 Filter Size: 52mm Dimensions (Max. Diam. x Length*): 65.8mm x 79.2mm / 2.6in. x 3.1in. Weight: 335g / 11.8 oz. * The length of a lens is measured from the filter surface to its mount. Launch schedule of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount. Supplied Accessories: LENS HOOD LH770-05, FRONT CAP LCF-67mm III, REAR CAP LCR II, PROTECTIVE COVER PT-31 Available Mount: FUJIFILM X Mount Barcode: 0085126 750756 Available: September 21, 2023 * The appearance and specifications of the product are subject to change. #SIGMA #SIGMA100400mmContemporary #SIGMAContemporary #SIGMADGDN #SIGMAXMount Long-awaited X Mount addition The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, which was created in 2020 as the "Handy Tele Master", the DG DN version of the ultra-telephoto zoom dedicated for full-frame mirrorless cameras, will now be added for the Fujifilm X Mount. With the mirrorless large-aperture F1.4 APS-C size single focal length (16mm, 23mm, 30mm, 56mm), F2.8 zoom (18-50mm), and the addition of this super-telephoto zoom lens, SIGMA's X Mount lens lineup has expanded to six lenses. The new lineup covers a wide range of applications, from wide-angle to ultra-telephoto. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. *Function available on supported cameras only. Functionality may vary depending on the camera model. The switches have also been optimized for X Mount. The "AF Function Setting Switch" allows the user to select a function while the AF Function Button is pressed on the lens side. Mount Conversion Service is available to convert other mounts of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary to FUJIFILM X Mount. About Mount Conversion Service: https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] 1. Compact ultra-telephoto zoom equivalent to 600mm in 35mm format The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary for X Mount, the sixth lens to be converted to X Mount, is a ultra-telephoto zoom lens covering an angle of view equivalent to 150-600mm in 35mm format. Despite covering the 600mm equivalent ultra-telephoto range, the lens has a compact design with an length of 199.5mm, a maximum diameter of 86mm, and a weight of 1,135g. It enables ultra-telephoto photography utilizing the compact Fujifilm X Mount system. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, designed for full-frame mirrorless cameras, can be used with an APS-C format X Mount body to deliver extremely high descriptive performance right up to the extreme periphery. 2. Uncompromising image quality The lens construction of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary comprises 16 groups and 22 elements, with one FLD and four SLDs used for the effective correction of aberrations and distortions. Built on the latest optical design technology and optimized for mirrorless systems, the lens ensures the same high-resolution image quality all the way to the edges. In addition, it constantly achieves high levels of optical performance and makes the most of its capabilities as a zoom lens in any condition, at every focal length from wide to telephoto, and from close-up shots to telephoto photography. 3. A full range of functionalities that enables smooth and easy ultra-telephoto shooting In addition to a high-speed and smooth AF enabled by the stepping motor optimized to the latest algorithm, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary incorporates powerful image stabilization (OS) of five steps* built into the lens. When combined with a camera body with image stabilization built in, the lens corrects for pitch and yaw axis rotations, providing even more powerful image stabilization. It also features the AF function setting switch to which the user may select AF lock/AF activation, and the focus limiter switch that allows optimizing the AF range according to the purpose of shooting, Zoom lock switch that fixes the zoom ring at the widest end, preventing it from rotating and causing the lens barrel to extend under its own weight during transportation, OS Switch which the user may switch between Mode 1 for general photography and Mode 2 for motor sports and other applications requiring panning. In addition, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary supports straight zoom, which allows photographers to zoom in and out by adjusting the hood, enabling intuitive and quick view angle adjustments. It features a “Dual action zoom” which supports both straight zoom and ring zoom. * Based on CIPA guidelines (Measured in 400mm with an APS-C size image sensor) 4. Lightweight & Compact lens body SIGMA designed a light and durable ultra-telephoto zoom lens addition to its Contemporary line. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary packs functionalities required for angles of view corresponding to focal lengths of 100-400mm in a compact, lightweight body. It is not merely about weight reduction, but the lens is durable, with careful selections to utilize the right materials in the right place. For instance, magnesium alloy is used for the part where a tripod socket is attached, which needs to be very strong. To allow for a pairing with camera bodies of different sizes, a tripod socket, TS-111 kit (sold separately) is available. As this helps reduce any strain on the camera body, photographers can shoot long hours without worrying about it. The tripod socket comes with a strap which also helps reduce strain on the mount when carrying the lens around or during transportation. [ Additional Features ] • Lens construction: 22 elements in 16 groups (1 FLD, 4 SLD) • OS (Optical Stabilizer) function • Inner focus system • Compatible with high-speed autofocus • Stepping motor • Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. *On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). • Super Multi-Layer Coating • AF function button • Focus Limiter • AF function setting switch • OS switch • Zoom lock switch • Mount with dust and splash resistant structure • LENS HOOD LH770-05 • PROTECTIVE COVER PT-31 • Compatible with TRIPOD SOCKET TS-111 Kit • Designed to minimize flare and ghosting • Every single lens undergoes SIGMA's proprietary MTF measuring system • 9-blade rounded diaphragm • High-precision, durable brass bayonet mount • "Made in Japan" craftsmanship [ Key Specifications ] The figures below are for the X Mount version. Lens Construction: 22 elements in 16 groups (1 FLD, 4 SLD) Angle of View (APS-C): 16.2° (W) - 4.1° (T) Number of Diaphragm Blades: 9 (rounded diaphragm) Minimum Aperture: F22-29 Minimum Focusing Distance: 112cm (W) – 160cm (T) Maximum Magnification Ratio: 1:4.1 (at 400mm focal length) Filter Size: 67mm Dimensions (Max. Diam. x Length*): 86mm x 199.5mm / 3.4 x 7.9 in Weight: 1,135g / 40.0 oz. * The length of a lens is measured from the filter surface to its mount. [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation: https://www.sigma-global.com/ SIGMA 23mm F1.4 DC DN | Contemporary product page: https://www.sigma-global.com/en/lenses/c023_23_14/ SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary product page: https://www.sigma-global.com/en/lenses/c020_100_400_5_63/ SIGMA X Mount special page: https://www.sigma-global.com/en/magazine/m_series/others-lenses/fujifilm-x-mount/sigma_xmount_lenses/ ### About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA CINE lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA CINE lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products, or follow SIGMA America on social media. SIGMA Photo: Facebook | Twitter | Instagram SIGMA CINE: Facebook | Twitter | Instagram Contact Details SIGMA +1 631-585-1144 SIGMA.PR@Sigmaphoto.com Company Website https://www.sigma-global.com/en/

August 31, 2023 09:00 PM Eastern Daylight Time

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Forecasting the Tokens To Lead the Next Bull Wave: Shiba Inu, THORChain, Pomerdoge

Total Media

In the never-ending quest for cryptocurrencies with upside potential, Shiba Inu (SHIB), THORChain (RUNE), and Pomerdoge (POMD) stand out. Their enormous growth potential, coupled with vibrant ecosystems and unique offerings, makes them our top picks. In this article, we will take a look at the factors that will contribute to their ascent as the next bull wave nears. Click Here To Find Out More About The Pomerdoge (POMD) Presale Shiba Inu (SHIB): A Potential Leader of the Next Bull Wave Shiba Inu (SHIB), after capturing the imagination of the crypto world with its meme appeal, has grown to become a top token in the crypto landscape. Not only that, Shiba Inu also has one of the most dedicated crypto communities, which plays a crucial role in its growth. These factors contributed to Shiba Inu’s journey from obscurity to prominence, which has been fascinating.In light of the recent developments within the Shiba Inu ecosystem, it is a strong contender to lead the next bull wave. The launch of Shibarium and other ongoing initiatives make SHIB a token to hold in anticipation of the bull run. So, don’t miss out on the potential growth that comes with holding some Shiba Inu. THORChain (RUNE): Revolutionizing DeFi THORChain (RUNE) is a decentralized liquidity protocol. It allows seamless cross-chain exchange of assets without losing full custody, making THORChain a key player within the decentralized finance (DeFi) sector. Considering THORChain’s vision to revolutionize DeFi, it is a token that shouldn’t be overlooked. The growing adoption of interoperability and the increasing demand for this solution make THORChain one to hold before the next bull cycle. The reason is that it will experience explosive growth as it harnesses the momentum of the bullish wave. Lastly, THORChain’s critical role in DEX and DeFi makes it a popular option among investors. Pomerdoge (POMD): The Intersection Between Meme and Utility Amidst the established players, Pomerdoge (POMD) emerges as a newcomer with ambitious aspirations. Its whimsical nature, blended with NFT and P2E features, makes it poised for massive growth. Moreover, as a presale token, its growth potential is unrivaled, thereby leading to a surge in its demand. Pomerdoge’s narrative taps into the excitement of potential gains, which market analysts and top experts predict will surpass 3,000% in 2023. Its significant growth potential makes it set to lead the impending bullish wave, thus sparking substantial interest in its presale. At the time of writing, more than $1 million has been raised, proof of confidence in its road map, unique offering, and growth potential.Its vibrant ecosystem will feature a P2E game that will connect and network players across countries. In addition to networking, players will play a competitive game and earn rewards, thereby increasing activity. Additionally, the ecosystem will host an NFT collection, which will attract even more users to the platform. The POMD token presale recently kicked off, with a token at $0.008. Find out more about the Pomerdoge (POMD) Presale Today: Website: https://pomerdoge.com/ Telegram Community: https://t.me/pomerdoge Contact Details Pomerdoge Pomerdoge PR & Media pr@pomerdoge.com

August 31, 2023 03:42 AM Eastern Daylight Time

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Two-time Superbowl champion, Travis Kelce, announces the first ever “Kelce Car Jam”

Full Scope PR

Kansas City is about to be fueled by excitement and community spirit as it gears up for the first-ever "Kelce Car Jam", powered by Club Car Wash. This block party-style event is not just a party - it's a party with a purpose, set to take place in Kansas City’s West Bottoms. The event is aimed at benefiting the Eighty-Seven & Running Foundation and their commendable work with vulnerable youth in the city. "We're thrilled to have Club Car Wash on board for this event," said Travis Kelce, the founder of the Eighty-Seven & Running Foundation. "This is more than a car show, it's a celebration of our community, and we couldn't do it without the support of our sponsors, including Real Truck and Andy’s Frozen Custard." The Kelce Car Jam promises an impressive lineup of activities and attractions, including food, drinks, music, and a display of some of the city's most unique and coolest cars. Among the vehicles on display will be some from Travis' personal collection. Tickets will be available in limited numbers starting Wednesday, August 30, on the Eighty-Seven & Running Foundation's website, 87running.org. Be sure to grab yours and join us for an unforgettable day of cars, community, and charity! ### About Eighty-Seven & Running Eighty-Seven & Running helps underserved youth strive to become productive citizens by mentoring and motivating them to explore and develop their abilities while learning critical life skills. Founded in 2015, we have remained dedicated to providing resources and enrichment opportunities for youth and their communities through fundraising, athletic programs, mentoring, and outreach initiatives. Our mission is to empower disadvantaged youth to achieve success by providing resources and support to their communities and cultivating their talent in the areas of education, business, athletics, STEM, and the arts. We seek to change the outcomes of underserved youth in communities across the U.S. by creating access to opportunities, enrichment, and advancement. Contact Details A&A Management Sarah Edenfield +1 440-476-6330 sedenfield@aamanagementgroup.com Full Scope PR Pia Malihi +1 323-321-2004 pia@fullscopepr.com

August 30, 2023 02:42 PM Eastern Daylight Time

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BELLAMI Launches World's First Professional Grade Hair Extension Care Collection

BELLAMI

BELLAMI, the global leader in hair extensions’ billion-dollar industry, launches BELLAMI Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer base, while strengthening the health and integrity of natural hair. “There is beauty in innovation,” says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.” BELLAMI’s professional and at-home collections are infused with first of its kind H-2™ and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the brand’s revolutionary H-2™ Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The Hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling. BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™ Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use. BELLAMI Professional Hair Care launches in Canada with ten professional products, available in-salon and at BELLAMI Professional, and eight at-home products which are now available at BELLAMIhair.com and at the BELLAMI Beauty Bar located at 1168 Robson St., Vancouver, BC V6E 1B5, Canada. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures, and some of the products are vegan and gluten-free. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI’s hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

August 30, 2023 08:54 AM Eastern Daylight Time

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Logitix Names Sports Industry Executive Travis Apple as Chief Revenue Officer

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced it has named Travis Apple as Chief Revenue Officer. Apple will oversee all revenue for Logitix as the organization continues to bring innovation to the ticketing landscape in sports and entertainment. Apple’s extensive sports industry experience includes overseeing ticket sales and service for organizations in the NBA and MLB. Apple joins an experienced team at Logitix that works with over 400 teams and properties from the MLB, NFL, NBA, NHL, NCAA, and other live event companies across the sports, music, performing arts, and entertainment industries. As CRO, Apple will connect the ticket-selling world to Logitix’s unique platform that analyzes millions of real-time data points and provides up-to-the-minute insights within the live event marketplace. “Travis brings incredible experience and expertise across our diverse market segments,” said Logitix CEO Stu Halberg. “Having been a Logitix partner, a competitor, and a decision maker to many of Logitix’s clients, Travis understands the needs of our industry and the value that Logitix brings to any ticketing strategy.” Apple is an award-winning author, weekly podcast host, and business strategist and was most recently the Executive Vice President for General Sports Worldwide, an executive search and training firm. Prior to that, he was Vice President of Ticket Sales & Service for the Miami Marlins (MLB) and Senior Director of Team Marketing and Business Operations (TMBO), where he oversaw ticketing for all of the NBA, WNBA, and G-League teams. “I am thrilled to be joining the impressive Logitix team and showcasing the innovative technology that we can provide to sports and entertainment clients,” says Apple. “Throughout my team and league experience, it became clear there is an opportunity for the right partnerships to drive business operations. This new role combines my passion for identifying difference-making technology to help drive sports and entertainment business operations. I look forward to providing those services for our global clients. ” Earlier in his career, Apple was the Vice President of Ticket Sales & Service for the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Arizona Rattlers (AFL), and Northern Arizona Suns (G-League). Before his time in Arizona, he was the Senior Director of Ticket Sales for the Orlando Magic (NBA) and the Director of Business Development for the Pittsburgh Pirates (MLB). He started his career with the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and State Farm Arena. Apple has established himself as a thought leader in the sports industry, having written the book Hustle Your Way to $ucce$$ in Sports Sales. He also hosts a weekly podcast, 52 Weeks of Hustle, where he sits down with industry leaders to discuss their career paths and what it takes to be successful. He graduated from Ashland University with a triple major in Sports Communication, Electronic Media Production, and Journalism. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

August 30, 2023 08:15 AM Eastern Daylight Time

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New Survey Reveals Rise of Tethered Nomading: Digital Nomads Answer the Office's Beckoning

MBO Partners

The latest research conducted by​ MBO Partners® has uncovered a new workforce phenomenon - "Tethered Nomading" - redefining the world of digital nomadism. Contrary to traditional globetrotting norms, more than half (53%) of American digital nomads now plan to embrace their work-travel lifestyle exclusively within the United States; 47% plan on spending at least some time in another country. Only 10% of all digital nomads intend to spend the entire year abroad. As employers call employees back to the office, digital nomads still plan to continue their nomadic lifestyle. However, the data underscores an uptick in "slomading"- visiting fewer locations but spending more time at each stop. The MBO Partners 2023 State of Independence study found that 17.3 million American workers currently describe themselves as digital nomads, increasing 2% from 2022 after increasing a staggering 131% from the pre-pandemic year 2019 to 2022. "As employers enforce back-to-office mandates, a paradigm shift is unfolding, revealing the dynamic evolution of the modern-day nomad," said Miles Everson, CEO of MBO Partners. "While a considerable number of digital nomads are gravitating towards domestic pursuits, this presents an opportune moment for employers to embrace that spirit of exploration while fostering seamless connections to local communities. It calls for innovative policies and practices as employers navigate a world that includes adventure and productivity." This year's study showed five additional key insights about digital nomads, including: The Silver Nomads Are Rising… and Fast. While digital nomads have traditionally skewed young, older cohorts -- Gen Xers (born 1965-1980) and Baby Boomers (born 1946-1964) -- increased their share of digital nomads from 36% in 2022 to 42% in 2023. With the decline of the pandemic, older workers are more willing to travel and more interested in becoming digital nomads. Digital Nomads Hit the Road with Their Kids (and Pets). The survey showed that nearly a quarter (24%) of digital nomads travel with their children, and 14% even bring their pets. But traveling with kids is more challenging and complex than traveling alone or even as a couple. The top challenges digital nomads with kids cited are the expenses associated with traveling as a family, safety, and health concerns, the lack of stability and routines, educational challenges, and socialization issues for their children. Geoarbitrage Becomes Hack for Financial Freedom. To help stretch their income, many digital nomads work from places with relatively low living costs, including destinations like Southeast Asia or Portugal, which has established itself as a European hotspot popular with nomads. At the same time, they often serve customers virtually in higher-wage labor markets, or their employers are in higher-wage countries. Combining low-cost living with higher expat income, they can take advantage of income/living cost "geo-arbitrage." This enables lower-income digital nomads to fund their travels and spend less time working to support themselves and more time enjoying their adventures. Nomadic Camouflage Becomes the New Workforce Hue. In this year's survey, 14% of digital nomads with traditional jobs reported that their employer does not know they are nomadic. An additional 18% say their company has no digital nomad policy, but their boss has permitted them to work nomadically. In other words, about one-third of digital nomads with traditional jobs are "hidden nomads," meaning the company does not know where they are working. This means they could break local employment laws and regulations without their employer knowing they are doing so. The Nomad Rush: Countries and Cities Vying Hard for Digital Wanderers. Five years ago, digital nomads were considered an eccentric and fringe group of nomadic workers. But digital nomadism is now mainstream, and this year 17.3 million Americans – a stunning 11% of American workers – are digital nomads. Governments at all levels, both in the U.S. and abroad, realize that digital nomads spend more money than tourists, create jobs for locals - and even start local businesses. Because of this, 58 countries have created special digital nomad visas and other programs, smoothing out red tape and making it easier for digital nomads to locate in their countries. To obtain a copy of the 2023 MBO Partners Digital Nomad research brief, please visit www.mbopartners.com/state-of-independence/digital-nomads. About MBO Partners®​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com. Contact Details Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

August 29, 2023 09:00 AM Eastern Daylight Time

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World’s Aviation and Logistics Changemakers Converge on Hong Kong to Steer Future Development in 2024

Hong Kong Tourism Board

HONG KONG SAR - Media OutReach - 29 August 2023 - Further to the successful completion of the 3rd JCtrans Global Freight Forwarders Expo and International Air Transport Association (IATA) Aviation Day at AsiaWorld-Expo (AWE), the world of logistics and aviation is looking to Hong Kong to spearhead industry exchanges and new growth opportunities. Industry experts are inspired by the city's new infrastructure, and its strategic role as an international logistics and aviation hub as well as being an important gateway of the Greater Bay Area (GBA). On top of the home-grown Asian Logistics, Maritime and Aviation Conference (ALMAC) to be held in November this year, IATA World Cargo Symposium 2024, Aero-Engines Asia-Pacific 2024 and Super Terminal Expo 2024 will all be staged in Hong Kong for the first time. Kenneth Wong, General Manager, MICE & Cruise of the Hong Kong Tourism Board (HKTB) said "We are thrilled that Hong Kong has become the destination of choice for multiple aviation and logistic events! The city's status as an aviation hub with a globally connected transportation network, a future-proof Airport City development, top-notch convention venues and a gateway to the GBA makes it a strategic choice in the region to host major industry events. " Hong Kong as an aviation hub Located in the heart of Asia, Hong Kong is within five hours' flight of half of the world's population, with Hong Kong International Airport (HKIA) providing globally renowned air transport services. It is frequently ranked among the world's busiest international passenger airports as it hosts some 120 airlines; it is also the busiest cargo airport in the world, with cargo throughput of 4.2 million tonnes in 2022, making it one of very few airports that's a leader in both fields. Airport City as a booster for business events To enhance the connectivity with the GBA and the world, HKIA is transforming itself from a city airport to an Airport City. A robust expansion strategy is in place including the Three-runway System that will increase capacity by 50% to be able to serve 120 million passengers and 10 million tonnes of cargo annually. Plans are in hand to strengthen the multimodal network with GBA cities through state-of-the-art cross-boundary infrastructure, Hong Kong-Zhuhai-Macao Bridge to ensure seamless travel via Hong Kong, which helps to facilitate more multi-destination exchange and excursions within the region. As part of the Airport City development, AWE - which is located right next to the international airport, is expanding to house the city's largest indoor arena with over 20,000 seats, thus attracting more large-scale events to stage in town. These enhancements position the city as a super-connector to capture more business opportunities of both the lucrative GBA market and the world, providing growth impetus to Hong Kong's MICE industry. Vivian Cheung, Chief Operating Officer, Airport Authority Hong Kong and Hong Kong Convention Ambassador said, "I am thrilled to bring significant industry events to our city, which reflects the role of Hong Kong as a leading aviation, transportation and logistics hub. As a member of the Hong Kong Convention Ambassador programme, I look forward to welcoming even more business events and delegates from around the world." Simon Li, Chairman of AWE commented, "AWE takes immense pride in facilitating transformative dialogues set to redefine the transportation and logistics sectors. The events will demonstrate the unprecedented synergies that can be achieved in all-in-one Lantau, the heart of Hong Kong's transport network, comprises of new hotels, the city's largest hub for retail, dining and entertainment – 11SKIES, and an award-winning MICE venue." IATA World Cargo Symposium to be hosted in Hong Kong for the first time Having been the world's leading air cargo hub for many years, HKIA will be the host airport for the 2024 edition of the IATA World Cargo Symposium in March. The conference is expected to attract over 1,000 attendees from around the world, with the aim of tackling subjects related to technology and innovation, security and customs, cargo operations, and sustainability. Conrad Clifford, Deputy Director General and Corporate Secretary, IATA said, "Hong Kong has the elements needed to retain its status as an important aviation hub for both passengers and air cargo. This includes having a strong hub airline, Cathay Pacific, as well as having the experience and expertise in handling perishable goods, lithium batteries and other dangerous cargo. I am confident that Hong Kong's traffic will return to pre-pandemic levels by the end of 2024, three years earlier than previously expected. This is in line with expectations of a faster recovery in the Asia-Pacific region." Super Terminal Expo 2024 inaugural in Hong Kong to capture world's fastest growing market Debuting at AWE in November 2024, Super Terminal Expo 2024 – the first of its kind – will feature dynamic networking opportunities and educational sessions as well as highlight important insights into trends and technologies shaping the future of cargo and passenger terminals, as well as ports, railways and building construction industries. Michael Duck, Executive Vice President of Commercial Development for Informa Markets added: "The Asia-Pacific region is the largest global logistics and passenger transport market, and Hong Kong sits right at its heart. We are delighted to host the inaugural Super Terminal Expo in this thriving market. Right before the flagship exhibition, we will also host Aero-Engines Asia-Pacific 2024 as part of Aviation Week Network's Aero-Engines series in the city in April 2024. These events present a raft of opportunities that will allow businesses to tap into the growing demand for logistics and passenger transportation services." Future Aviation, Transport, Logistics Conventions and Exhibitions Contact Details Hong Kong Tourism Board Ms Ivy Chung +852 2807 6255 ivy.chung@hktb.com Hong Kong Tourism Board Ms Candice Leung +852 2807 6578 candice.leung@hktb.com

August 29, 2023 04:07 AM Eastern Daylight Time

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