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Australia’s Beauty Innovators Shine at Cosmoprof North America 2024: Melbourne Debuts with Trailblazing Pavilion

Global Victoria

The inaugural Melbourne Australia Beauty Pavilion made a powerful debut at Cosmoprof North America 2024, held from July 21-24 at the Mandalay Bay Convention Center. Showcasing six trendsetting Australian companies, the pavilion underscored Australia’s commitment to innovation, sustainability, and global beauty standards. Victoria is home to many of the best-known brand names with more than one third of all Australian beauty and makeup exports originating from this dynamic region. Global Victoria, is the driving force behind this initiative, having boosted the position of countless Australian companies in key markets around the world. “Victorian brands are strategically aligned with the growing demand from North American consumers. Our brands prioritize organic, natural, and ethically produced beauty products. They focus on ingredient transparency and sustainability, values that resonate strongly and meet consumer expectations”, said Mildred Ruiz, US Trade Manager for Consumer Goods in Global Victoria’s New York office. “Our hands-on approach enables us to connect our brands with every distribution channel. We support the participation of our brands in events like Cosmoprof.” Global Victoria's strategy is to identify partners and opportunities that connect Australian companies with relevant buyers, ensuring that Australia's innovative products reach global consumers. With a footprint of 23 offices around the world, Global Victoria is well placed to support Victorian brands grow their international presence. Featured in the pavilion were Muk Professional Haircare, Australian Glow, Booby Tape, BYS Cosmetics, Botany Essentials, and Etoile Collective—companies selected for their market-ready capabilities and proven success in scaling international distribution. These brands represent the forefront of Australia’s beauty industry, with products emphasizing clean beauty, the use of indigenous plants, and a deep commitment to sustainability. “Buyers from leading retailers such as Target, Urban Outfitters, CO Bigelow, Shoppers Drug Mart, Well.ca, and Salon Centric were notably impressed by the unique offerings from our pavilion,” said Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria. The enthusiastic reception at Cosmoprof North America is a testament to the global appeal of Australian beauty innovation, and we anticipate seeing these products on retail shelves across the U.S. very soon.” The Melbourne Australia Beauty Pavilion was expertly hosted and managed by Access Beauty Insiders, a leading boutique agency for marketing and events with a focus on elevating beauty brands in international markets. As Australia’s beauty industry continues to make waves globally, the success of the Melbourne Australia Beauty Pavilion at Cosmoprof North America 2024 marks a significant milestone. This debut has not only showcased the country’s innovative spirit but also paved the way for Australian beauty products to reach a broader audience of consumers eager for high-quality, sustainable beauty solutions. --- For more information about Melbourne Australia Beauty, contact Mildred Ruiz Leal at mildred.ruizleal@global.vic.gov.au. --- About Global Victoria, Australia: Global Victoria empowers Australian beauty businesses to transform global aspirations into reality. As the trade facilitation agency of the State Government of Victoria, they open doors to international markets, providing the expertise and resources necessary for Australian brands to thrive worldwide. [Learn more about Global Victoria by clicking here ] About Access Beauty Insiders: Founded by Daniela Ciocan, an award-winning beauty and exhibition marketing executive and leading voice in the cosmetics industry, Access Beauty Insiders offers strategic marketing services that amplify brand presence and foster market expansion. [Discover Access Beauty Insiders ] Contact Details Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au

August 28, 2024 08:00 AM Eastern Daylight Time

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Alta Global Targets 45,000 US Martial Arts Gyms To Drive Revenue Growth With Hype Marketing Launch

RazorPitch MMA

Alta Global Group (NYSE American:MMA) recently announced a nationwide roll-out of its newly acquired, all-in-one marketing platform called Hype, to combat sports gym partners across the United States. Apart from revolutionizing the way the combat sports industry monetizes its social followers and enhances member engagement, Hype sets Alta up to drive major revenue growth. Hype is like a mini-website builder, a CRM and payments processor all built into one that you can operate from your smartphone. So let's say a business owner has been growing their business through Instagram or Facebook and has amassed a large social media following. What Hype essentially allows them to do is take those followers social media and replicate them onto a platform with more freedom and tools to communicate and monetize. Hype is an extremely powerful tool for business owners due to a number of reasons. First, it helps business owners avoid the problem of having a limited number of links in their bios, which is common in some social media apps. Also, even if a business has a large social media following, every time it wants to communicate something or send a message to its followers, the algorithm essentially dictates that only a small percentage of the followers actually end up seeing the message, making it a very ineffective and unreliable way to reach potential customers. That is where Hype comes in. The platform makes the process of converting a social media following much more efficient, giving full control over the potential customer base once they are in the CRM. From there, you can communicate with them directly via email or SMS without being at the behest of social media algorithms. Hype’s nationwide rollout ties in well with Alta’s long-term mission of converting 640 million combat sports fans into participants because the intimate, community-oriented nature of combat sports gyms fosters strong relationships and referrals. This network effect could enhance the penetration of Hype among gym owners, coaches, and athlete influencers within each gym community. The revenue potential for Alta Global Group (NYSE American:MMA) here is substantial considering that Hype operates on a traditional SaaS model. Hype's subscription pricing ranges from $39 to $299 per month. It also collects a transaction fee of up to 5% across all transactions processed through the platform. Hype is currently generating approximately $200,000 per year in recurring revenue from subscriptions and transactions, but this figure could be gearing up for exponential growth. To illustrate this potential, think of it this way: At the moment, there are about 45,000 gyms in the US, with 67,000 forecast by 2026 that have the potential to bring in revenue of anywhere from $39 to $299 a month. In addition to that, you’ve got a huge network of at least 100,000 coaches, on top of the number of gyms and 11.8 million active participants in the US alone. Alta Global Group (NYSE American:MMA) believes that the coaches will obviously want to sell memberships and promote people coming to the gym for the trial. With every gym having say 3 or 4 coaches who often sell private 1 on 1 lessons and may again have a large social media following independent from the gym itself, Hype would provide them with an opportunity to target their social followers with private classes or even monetize their own training content. According to Alta's founder and CEO, Nick Langton, "We have a great opportunity here to help our gym partners, coaches, and athletes better monetize their infrastructure and content while Alta Global Group (NYSE American:MMA) benefits from the subscription-based monthly recurring revenue stream. With a potential footprint of tens of thousands of gyms across the US and annual subscription revenues of up to $3500 (plus potential transaction revenue), plus many more coaches and athlete influencers, the opportunity for Alta is substantial as we help bring more of the 640 million MMA fans into their local gyms for direct participation in their favorite sport." From an investor's perspective, capturing just 10% of the US martial arts gym market—approximately 4,500 gyms—at a mid-tier price of $99 per month could generate at least $5 million in additional revenue for Alta, with minimal added costs. At a premium price of $299 per month, this figure could reach up to $15 million. And that's just from gym subscriptions alone and also excluding the transaction fees, highlighting significant potential for further growth. In the US, there’s approximately 340,000 certified personal trainers working professionally and over 100,000 athlete influencers, all of whom can leverage Hype’s platform to create more value for their brands. Again, what's most exciting about Hype is that Alta can target a multitude of other businesses apart from combat sports gyms. There’s about 27.1 million businesses in the US managed by sole owners, and Hype could be a key tool for driving conversions of their social media following. As mentioned before, Hype combines features from multiple established SaaS brands into a comprehensive solution that can be tailored for combat sports gyms, reducing the need for multiple subscriptions. It competes with platforms like WordPress and Squarespace for website creation, and provides more flexible payment options. Perhaps the most interesting thing here is just the number of products Hype can replace. For instance, Linktree, Mailchimp, and Hubspot are multibillion dollar companies. Since Alta currently has a market cap of about $30 million, it appears to have significant room to grow its valuation in the near term as Hype’s rollout gathers momentum. That potential is reaffirmed by the fact that some of these products have been acquired at sky-high valuations. For instance, Mailchimp was acquired for about $12 billion by Inuit back in 2021 and recently there were rumors of Alphabet intending to acquire Hubspot in a deal valued at $25 billion. While Alta doesn't currently have any direct comparables, investors should note a couple of things. What the company is really doing is acknowledging that most businesses now, or a lot of small businesses, rely heavily on social media platforms such as TikTok, Instagram, or Facebook for most of their customer acquisition. So rather than replacing these social media apps, Hype offers a more efficient way to actually take those potential customers into your own sales funnel. The main takeaway here is that the rollout of Hype across the US is set to unlock substantial shareholder value after this major milestone. So far, Hype as a product has been around for a while and already has a customer base that sits well beyond the combat sports realm, which further validates the business model. Although Alta Global Group (NYSE American:MMA) is initially targeting combat sports gyms, there’s still a lot of revenue potential through Hype if the company decides to expand into other adjacent sectors like community sports or different athletes. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by the company to assist in the production and distribution of this content. RazorPitch is responsible for the production and distribution of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details Mark McKelvie +1 585-301-7700 Mark@RazorPitch.com Company Website http://razorpitch.com

August 22, 2024 08:00 AM Eastern Daylight Time

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Navigate your Investment Roadmap with Select Sector SPDR ETFs

Select Sector SPDR

In an era where market dynamics shift as swiftly as the winds, Select Sector SPDR ETFs remain a beacon for investors aiming to harness the potential of sector-specific investments. Tailored to meet the diverse needs of both individual and institutional investors, these ETFs chart a course for strategic portfolio management by distilling the vast S&P 500 into accessible segments. Focused Investment Across Diverse Sectors Select Sector SPDR ETFs stand out by offering a focused approach to investing, breaking down the broad landscape of the S&P 500 into key sectors. This segmentation allows investors to pinpoint their investments according to specific economic areas, aligning their portfolios with their investment goals, risk assessments, and market perspectives. Below is a glimpse into the diverse holdings that form the core of the Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Zooms in on the telecommunications and media sectors, capturing the pulse of digital communication. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets the vibrant consumer goods and services sector, from retail giants to entertainment behemoths. Consumer Staples Select Sector SPDR Fund (XLP): Focuses on essential consumer goods and services, providing stability in fluctuating markets. Energy Select Sector SPDR Fund (XLE): Powers through with a dedicated look at the energy sector, from fossil fuels to renewable resources. Financials Select Sector SPDR Fund (XLF): Encompasses the robust banking, investment, and insurance industries, the backbone of economic infrastructure. Health Care Select Sector SPDR Fund (XLV): Centers on the pharmaceuticals, healthcare equipment, and services sectors, addressing global health needs. Industrials Select Sector SPDR Fund (XLI): Broadens the horizon with manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the foundational chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Opens doors to commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Accelerates into the information technology and electronics sectors, powering innovation and connectivity. Utilities Select Sector SPDR Fund (XLU): Illuminates the path with utility companies, ensuring the flow of essential services. A Path for Strategic Investment By offering a lens through which to invest in specific sectors, Select Sector SPDR ETFs enable investors to steer their portfolios with confidence and clarity. The ETFs’ commitment to transparency and strategic focus empowers investors to adapt and thrive amidst the ebb and flow of market conditions. In the evolving landscape of the financial markets, Select Sector SPDR ETFs stand as a testament to the power of targeted investment. Through detailed sector analysis and dedicated portfolio exposure, these ETFs offer a distinguished pathway for those seeking to refine their investment strategies with sector-specific allocations. About Select Sector SPDR ETFs Select Sector SPDR ETFs are a series of exchange-traded funds designed to provide investors with an effective way to engage in sector-specific investment strategies. By segmenting the S&P 500 into distinct sectors, Select Sector SPDR ETFs furnish investors with the tools necessary for targeted and strategic investment decisions. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007734 EXP 10/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

August 22, 2024 05:00 AM Eastern Daylight Time

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Flash ‘Puts Parking on the Map’ with Google Search, Google Maps, and Now Waze

Flash

Flash today announced the full U.S. release of reservable parking transactions in Waze that Flash developed in collaboration with the popular navigation app. Waze joins Google Search and Google Maps in Flash’s growing portfolio of integrations which features parking options with Flash across all three major platforms, including many of the world’s largest parking operators and owners. Together, Flash and Waze set a new standard for how drivers find and pay for parking at 30,000 parking locations in North America. When drivers enter their destinations in Waze, the app now suggests nearby reservable parking locations. Drivers can see important details for selecting their preferred parking location such as cost, amenities, wheelchair-accessibility and valet options. Drivers can reserve and pay for the parking location they choose, and Waze will route them to the selected parking destination where they can access the parking facility with a digital pass. “Driver behaviors and expectations are shifting, and our efforts to embed reservable parking and charging experiences with leading apps and platforms anticipated that shift,” said Dan Roarty, Chief Digital Officer at Flash. “We can help parking asset owners and operators meet drivers in the apps and sites where they plan their travel and bring an end to the era of circling blocks, wasting time and fuel in the search for parking.” Early results prove that allowing drivers to book parking directly in the search and navigation apps they use most is a win for parking owners and operators. Over 90 percent of these drivers are new customers to the parking locations. They make Google parking reservations 8.5 hours in advance and at a median distance of 22.3 miles away from their destination. These customers plan ahead through digital services and trust the navigation apps they already use. “This is an exciting time in the parking industry as Flash continues to partner with Parkway to make our customer experience more seamless and integrated than ever,” said Robert Zuritsky, Parkway President and CEO. “Parkway is thrilled to see reservable parking at our locations made available through these services. Flash understands our business and continually innovates to deliver new channels and capabilities that drive additional customers and transactions to us.” Flash’s integrations with Waze, Google Search and Google Maps unify operators’ availability and pricing data and performance metrics across these Google properties. These properties join Flash’s growing integration footprint alongside existing relationships with Ticketmaster, hundreds of major event venues and automakers like Mercedes Benz and Hyundai. Flash’s flexible developer tools and payment configurations support the integration of Flash experiences into a wide range of interfaces, from desktop and mobile browsers to mobile apps, connected car dashboards and enterprise applications for employee parking and fleets. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Note to the editor: Find b-roll footage and animation of the user experience in Waze for use at the included links. A list of selected reservable parking options for landmarks in major cities is available by request. Contact Details Razor Sharp PR Ian Thomas +1 512-822-5490 ian@razorsharppr.com Company Website https://www.flashparking.com/

August 21, 2024 09:49 AM Central Daylight Time

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Federated Indians of Graton Rancheria Supports California Governor Newsom’s Call to Halt Tribal Gaming Projects That Are Contrary to U.S. Department of Interior Precedent

Federated Indians of Graton Rancheria

California Governor Gavin Newsom’s Office urged the Department of the Interior not to move forward with new casino projects proposed by the Koi Nation of Northern California and the Scotts Valley Band of Pomo Indians at locations outside of their aboriginal homelands. In a letter to Assistant Secretary Bryan Newland, the Governor’s Office notes that both projects are far outside the aboriginal territory of the Koi Nation and the Scotts Valley Band and the Department of the Interior has failed to consider reasonable alternative locations within their Lake County homelands. The Governor’s Office also expressed concern that the Department of the Interior could stretch the limits of what is allowed under the Indian Gaming Regulatory Act to move these proposed casino projects forward, sidestepping the state and ignoring the concerns of other tribes and local communities. “ The Federated Indians of Graton Rancheria appreciates Governor Newsom’s support in protecting tribal sovereignty against Interior’s unexplained rush to move these projects forward while ignoring the concerns of local tribes,” said Federated Indians of Graton Rancheria Chairman Greg Sarris. “We have repeatedly explained to Interior that these projects will have devastating impacts to the rights and cultural resources of our Tribe and others in whose ancestral territory these prospective projects are located. Interior Secretary Deb Haaland has ultimate responsibility for these decisions and needs to ensure that Interior is working to protect the interests of all tribes.” *** About the Federated Indians of Graton Rancheria Graton Rancheria is a federally recognized Indian tribe comprised of Coast Miwok and Southern Pomo Indians. Legislation restoring federal recognition to the Federated Indians of Graton Rancheria was signed into law in December 2000. Tribal lands are located in Rohnert Park, Sonoma County, CA. For more information, visit www.gratonrancheria.com. # # # Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://gratonrancheria.com/

August 20, 2024 04:48 PM Pacific Daylight Time

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New Survey Finds 1 in 10 US Workers are Digital Nomads: Social Contract and Policy Response Are Needed by Regulators and Corporations Alike

MBO Partners

The latest research conducted by​ MBO Partners® reveals that digital nomadism like many other social norms has evolved, faster than relevant regulation and corporate policies from a niche lifestyle to a mainstream work movement, necessitating urgent action from employers to adopt comprehensive policies now and for a change in the social contract between workers and corporations. The 2024 State of Independence Report shows that 11% of the U.S. workforce, or 18.1 million workers, now identify as digital nomads. Despite this trend, 36% of these workers operate without formal employer consent, exposing companies to significant regulatory, tax, compliance, and cybersecurity risks. As more workers aspire to this lifestyle, formal, enforceable policies become critical, enabling employers to mitigate risks and capitalize on this rapidly growing workforce segment. “Today, leading organizations know they must attract top talent to survive, including allowing workers to operate when and where they want,” said Miles Everson, CEO of MBO Partners. “Implementing formal policies to track and engage with remote and nomadic workers should be considered standard practice. In this case, policies aren’t restrictive, they help attract the most in-demand workers while reducing potential legal, regulatory, and IT risks. At the same time today’s social contract is outdated and needs to be changed to reflect the reality of workers’ rights and to properly align work arrangements to reduce the regulatory burden on corporate America." Key trend insights revealed in this year’s study include: Digital Nomadism has evolved from niche to normal. The 2024 report reveals that more than one in ten workers is now a digital nomad, reflecting a 4.7% increase from the previous year and a remarkable 147% growth since 2019. Digital nomads now constitute 11% of the U.S. workforce, reflecting that this way of working is now the new normal for independent workers and traditional employees alike. Structured digital nomad programs are win-win for employers and workers alike. As digital nomadism becomes more prevalent, employers recognize the benefits of implementing these programs for talent acquisition and internal compliance with tax, legal and security policies. Digital nomads are ambassadors for work-life balance. Digital nomads often serve as ambassadors for their companies, showcasing the attractive work-life balance that employers of choice can offer. By aligning work projects with employees’ travel plans, companies can create a win-win situation where both productivity and employee satisfaction are maximized. This alignment not only enhances the employee experience but also fosters a positive and dynamic company culture. ‘Slomading’ and ‘Tethered Nomading’ trends strengthen social connections. Four in ten (40%) of digital nomads plan to spend more time in the U.S. next year, both due to the increasing complexities of travel and because they may have some in-office requirements. In fact, 51% plan to travel exclusively within the U.S., up from 42% in 2022. Digital nomads visit fewer locations but spend more time at each stop, a trend known as “slomading.” This approach provides a more active social life, reduces travel stress, and improves work productivity and relational diversity. Hidden corporate digital nomads create risks. Digital nomads with traditional jobs can leave their employers vulnerable to regulatory, tax, compliance, and legal risks. Despite these risks, few organizations have formal digital nomad policies. Many digital nomads work under informal agreements or without their employer’s knowledge, increasing legal and cybersecurity risks. About one-third of digital nomads with traditional jobs are “hidden,” meaning their companies are unaware of their nomadic status. Millions aspire to be digital nomads. In 2024, 21 million workers expressed a desire to become digital nomads, with 45 million considering it. This shows a significant interest in the lifestyle, despite only 7% to 9% of these aspirants becoming digital nomads. This data highlights a ready pool of potential digital nomads to fuel the trend’s continued future growth. To obtain a copy of the 2024 MBO Partners Digital Nomad research brief, please visit https://www.mbopartners.com/state-of-independence/digital-nomads About MBO Partners®​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate at the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com. Contact Details Words For Hire PR Karen Swim, APR +1 586-461-2103 pr@mbopartners.com MBO Partners Michelle (Mick) Lee, Chief Administrative Officer mlee@mbopartners.com Company Website https://mbopartners.com

August 20, 2024 08:00 AM Eastern Daylight Time

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The Fastest Growing Entertainment Phenomenon Opens in Regina, Saskatchewan, August 21, Announces Free Admission During Opening Week

Activate

Activate, the world’s first active gaming facility and TikTok viral sensation, is thrilled to open its doors in Regina, Saskatchewan, on August 21. To celebrate the opening of its first location in Regina, Activate will offer free admission from Wednesday, August 21, to Wednesday, August 28, 2024. Guests can sign up here, and the first 50 visitors will also receive an exclusive free gift. Following its triumphant launches in Chicago, New Jersey, Atlanta, Dallas, and Kansas City, and Canadian locations like Calgary, Winnipeg, and Halifax, Activate is now setting the stage ablaze with its groundbreaking entertainment experience located at 2550 Quance Street, Regina, SK S4V 2X5! Activate Regina’s cutting-edge gaming venue invites players of all abilities to dive in and craft their own adventures. Equipped with advanced electronic RFID wristbands, the facility enables players to track their progress, accumulate points, advance through levels, and win prizes as they go. ”Expanding to Regina is an exciting milestone for Activate Games. We’re thrilled to bring our unique blend of immersive entertainment to this vibrant community,” proclaimed Adam Schmidt, Founder & CEO of Activate. “Regina’s strong sense of community and enthusiasm for new experiences make it the perfect location for us. We’re eager to provide a space where people of all ages can come together, challenge themselves, and have a blast.” Activate is revolutionizing the gaming universe with unstoppable momentum, now dominating 40 locations across the United States and Canada. With a colossal global player base of over 2.6 million and a social media empire that’s nothing short of monumental, Activate is at the forefront of immersive entertainment. Activate Regina invites players of all ages and skill levels to explore and create their own unique gaming experiences. Here’s what to expect: 12,989 Square Feet of active gaming fun 12 different game rooms to conquer; with the full gaming experience lasting 75 minutes. Top gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated tiles, blasting the beaming bullseye in a game called Strike, and feeling like a modern-day spy in the Laser room. Wear activewear and indoor runners. When: Mon-Thurs: Sun-Thurs 9:30 a.m. - 10:00 p.m., Fri-Sat 9:30 a.m. - 11:00 p.m. Where: 2550 Quance Street, Regina, SK S4V 2X5, Canada. Guests can sign up in groups of two to five players. Additional Activate locations are set to launch in Canada this year, including locations in Toronto Stockyards and Coquitlam, BC. In the United States, new sites will open in prominent markets such as New York (Roosevelt Field) and Detroit, MI. Internationally, Activate is expanding with a Dubai location scheduled for Fall 2024 and a UK debut in 2025. Currently, Activate is growing in 40 locations across Canada and the U.S., continuing its rapid expansion. For a sneak peek into Activate’s dynamic gaming experience click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. NOTE: The free admission offer, limited to one entry per person, is valid for a one-week period starting Wednesday, August 21, 2024, and ending Wednesday, August 28, 2024. Please secure your spot online at https://playactivate.com/regina. This offer is non-transferable and cannot be exchanged for cash or any form of credit. Management reserves the right to cancel or modify at anytime without prior notice. Activate is the world’s first active-gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit Activate and follow on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

August 20, 2024 08:00 AM Eastern Daylight Time

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USA Financial Partners with AmeriLife to Enhance Opportunities for Independent Financial Professionals

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that it has partnered with USA Financial, a national wealth management firm with three registered investment advisers (RIAs), a registered broker-dealer, and a national field marketing organization (FMO) that supports its independent financial professionals and their investors. Per the agreement, terms of the deal were not disclosed. “We couldn’t be more thrilled to partner with AmeriLife as we head into the next era of USA Financial,” said Mike Walters, Chief Executive Officer of USA Financial. “We look forward to the new doors that this partnership will open to enhance the opportunities we can bring to the table for the financial professionals and investors we serve.” Founded in 1988 on the philosophy “plan first, invest second,” USA Financial has grown to include five distinct, subsidiary companies – USA Financial Exchange; USA Financial Formulas, USA Financial Securities, USA Financial Insurance Services, and USA Financial Advisor Advancement. Together, they deliver a comprehensive suite of products and solutions that are designed to help independent financial professionals grow their businesses, make their practices more predictable, and deliver more for their clients. A five-time Inc. 5000 honoree that has been led by the same ownership team for more than three decades, USA Financial’s longevity and success stands as a testament to its carefully crafted approach to wealth management, financial planning, integrated technology, and operational excellence. Now, as it partners with AmeriLife Wealth Group, it will have expanded access to top-flight insights, tools, and resources to further empower its affiliated financial professionals and help them take their businesses to new heights. “Bringing on an insurance-first, registered broker-dealer like USA Financial and its diversity of offerings opens up endless opportunities for our platform,” said Mike Vietri, Chief Distribution Officer of AmeriLife Wealth Group. “I look forward to working with Mike and his incredible team to further our ambitions to be the holistic, ‘integrator of choice’ for the modern financial professional.” Houlihan Lokey acted as the exclusive financial advisor to USA Financial in connection with the transaction. ### About USA Financial USA Financial is a comprehensive financial services institution, focused on providing advisors with the tools required to make solid recommendations and to empower clients to make educated and informed financial decisions. To learn more about USA Financial, please visit USAFinancial.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado media@amerilife.com Partnership Inquiries Patrick Nichols corporatedevelopment@amerilife.com Company Website https://amerilife.com/

August 15, 2024 09:00 AM Eastern Daylight Time

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Notable Live Announces Partnership with NFL and Tennessee Titans Great, Chris “CJ2K” Johnson

Notable Live

Notable Live, a digital platform that facilitates exceptional fan experiences is today announcing that former NFL and Tennessee Titans running back Chris “CJ2K” Johnson has joined its team as a brand ambassador focused on athlete relations and outreach. Johnson joins the Notable Live team to introduce athletes to the platform and encourage current and former athletes to extend the fan experience beyond the playing field through in-person and virtual events, e-commerce offerings, and curated fan experiences. “Over the past year I’ve developed a meaningful relationship with the Notable Live team to connect with my fans, build a community, and help my legacy live on by sharing items from my playing days with my fans,” said Johnson. “I look forward to growing my relationship with Notable Live and sharing with some of my former teammates and colleagues the unique opportunity the platform provides.” “This is an exciting day for Notable Live. From day one, Chris utilized the Notable Live platform to create unique activation opportunities for his fans and quickly became an asset to our company,” said Mike Antonucci, co-founder and CEO of Notable Live. “We are thrilled to expand our relationship with Chris as a former player and now power user of the platform,” said Antonucci. “We look forward to what we can accomplish together and remain focused on bringing new and unique opportunities to the Notable Live community.” Fans can browse and bid on current inventory from Johnson and other NFL legends in the Notable Live on eBay Store ( https://www.ebay.com/str/notablelive ). About Notable Live Notable Live was co-founded in 2018 by fan Mike Antonucci and NFL Hall of Fame player Emmitt Smith to create a unique platform providing fans with unparalleled access to their favorite notables via virtual interactive events, in-person experiences, and curated e-commerce offerings. Notable Live has a mobile app available on the App Store and Google Play that puts fans “in the room” with their favorite notables for memorable virtual experiences. Connect with Notable Live at www.notable.live or on Instagram, Facebook or Twitter. Contact Details Notable Live Shannon Gross +1 318-537-2967 shannon.gross@notable.live Company Website https://www.notable.live/

August 14, 2024 09:00 AM Eastern Daylight Time

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