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Litesport Collaborates with Qualcomm to Create AI-Based Fitness Experience for Snapdragon Summit 2023

Litesport

Litesport, a leader in mixed reality fitness experiences, has partnered with Qualcomm Technologies, Inc. to create an artificial intelligence (AI) based fitness routine demonstration built on Snapdragon Spaces™ XR Developer Platform and utilizing Snapdragon Seamless, to showcase a cross-device experience at Snapdragon Summit. This experience consolidates AI-based body pose data from the reference smartphone, powered by the new Snapdragon® 8 Gen 3 Mobile platform, and the biometric data from the smartwatch, powered by the Snapdragon W5 Gen 1 Wearable platform, and uses wireless Snapdragon AR2 powered smart glasses to allow the user to take part in an immersive fitness experience in AR with real-time feedback on corrective actions powered by ASENSEI. Litesport has established itself as a frontrunner in the realm of mixed reality technology development. Launched in 2020 as a connected fitness product, the company has transformed and adapted with the evolving landscape of the fitness industry. With a commitment to innovation and a track record of pioneering advancements, Litesport has consistently pushed the boundaries of what is possible in merging the physical and digital worlds. Their dedication to creating immersive, interactive, and personalized mixed reality experiences is evident in their groundbreaking applications across various industries. "At Qualcomm Technologies, we are driven by our commitment to push the boundaries of technology and enrich people's lives. Collaborating with Litesport to build an XR fitness routine experience on Snapdragon Spaces was a natural choice, as they share our vision for creating transformative experiences. Together, we are showcasing the incredible potential of immersive technologies that merge our physical and digital spaces. Litesport's expertise in innovative fitness experiences helps to bring to life our mission of ushering in a new era of spatial computing," said Hugo Swart, VP and GM, XR, Qualcomm Technologies, Inc. Highlights: Real-time adaptive content provides adjusted trainer responses based on your performance. Integration with ASENSEI software captures the motion of users and analyzes their movement in real-time, enabling personalized health and fitness experiences and form corrections by the trainer with personalized form corrections in the moment. Biometric feedback collects and analyzes physiological data from the user in real-time, in order to provide valuable information about an individual's workout. This feedback is used to monitor and assess various aspects of the users health, performance, and well-being. Augmented Reality enhances the real-world environment of the user by overlaying digital information onto the user's view of the physical world. In the demo, AR brings a personal trainer into your physical world to provide an interactive and effective training experience. About Litesport: Litesport is a leading developer of innovative fitness and wellness solutions that leverage virtual reality and mixed reality technologies to enhance the way people exercise and stay active. With a passion for redefining fitness experiences, Litesport is committed to making fitness more accessible and engaging for everyone. Snapdragon, Snapdragon Spaces, and Snapdragon Seamless are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Snapdragon Spaces are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Contact Details Litesport Victoria Scott tori@liteboxer.com Company Website https://litesport.com

October 25, 2023 03:00 PM Eastern Daylight Time

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Kate Hudson Joins Symbiome as Creative Advisor

Symbiome

Symbiome ™, the pioneering microbiome research & development skincare brand announced today that actress and entrepreneur Kate Hudson joined the company as a Creative Advisor. As an avid Symbiome customer, Hudson will join Symbiome’s team of scientists and executives as they develop the next generation of microbiome products in consumer verticals ranging from skin to gut and oral health. Symbiome addresses the root causes of inflammatory disease in global populations, with a core mission to restore health by studying the ancestral human microbiome. With health as the primary design parameter for consumer product development, Symbiome’s eponymous skincare business is the first result of over five years of advanced microbiome research. "Kate and I are both passionate about the importance of the microbiome to our health and well-being,” says Larry Weiss, natural products chemist, Stanford-trained MD, and the CEO and Founder of Symbiome. “We are committed to developing scientifically validated products with the highest standards that help people understand and unlock the potential of the microbiome to improve their health. I am thrilled to welcome Kate to the Symbiome team” “Almost immediately after I started using Symbiome skincare, I could see and feel the difference,” says award-winning actress and entrepreneur Kate Hudson. “I am proud and excited to join the brilliant and dedicated Symbiome team on their mission to improve health from the outside in. I look forward to a future where the products that we love also nourish our microbiome, enhancing our beauty and our health.” About Symbiome. Weiss Bioscience, Inc. is a San Francisco-based microbiome biotechnology company focusing on health and wellness and the developer of the Symbiome ® brand of BioIntact ® fermented skincare products. Weiss Bioscience has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference point for the human microbiome and transforming our understanding of the healthy microbiome. Symbiome scientists have translated this groundbreaking research into a unique line of proprietary skincare products formulated with naturally fermented Amazonian botanicals to restore what has been lost in the modern world. Symbiome’s skincare lineup includes ten clean, organic, sustainable, and traceable products, all with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn, and Facebook. Contact Details BPCM Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://www.symbiome.com

October 25, 2023 12:00 PM Eastern Daylight Time

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NFT Artist Set to Open a New Art Gallery in Soho

Doctor Troller

Renowned digital artist Andrew Brown, famously known as Doctor Troller, is thrilled to announce the opening of his innovative art gallery in Soho. The gallery, opened its doors in October and prominently features works from acclaimed artwork collections including The Shifters, Crocs League, and Skull Squad. Art enthusiasts and followers of Doctor Troller will have the unique opportunity to experience his digital artistry in person while emerging artists are also invited to showcase their work in this avant-garde space. This initiative embodies Doctor Troller’s continuous endeavor to foster a vibrant community of digital art lovers and creators, bridging the virtual and physical realms of artistic expression. Doctor Troller’s Voyage from Streets to Screens Doctor Troller has a raw, unfiltered journey that morphed a street troller into a digital art mogul. His growth is a testimony to the boundless realms creativity can venture into when fueled by audacity and a touch of rebellion. His artwork, now celebrated globally, finds its roots in the bustling streets of London. In May 2021, Andrew Brown's experiment in Soho’s Berwick Street dubbed the ‘Honest Gallery’, saw £4,000 worth of artwork displayed openly, inviting passersby to pay what they wished. By day's end, all pieces were taken with not a penny in the collection box. “It was an experiment in human nature to see if we could expect people to do the right thing and in Soho, it was a dismal failure," remarked Brown. Despite the setback, the spirit of philanthropy persevered, with the intended charity donation honored. This experience, a blend of audacity and altruism, subtly shaped the ethos of the forthcoming gallery, where inclusivity meets edgy digital artistry. From Digital Disruption to Artistic Elevation Forged in the buzzing core of London’s art scene, Andrew "Doctor Troller" Brown’s artistry is a riveting blend of rebellion and innovation. His Chelsea-based endeavors have seen the birth of provocative digital pieces, igniting controversies and sparking debates across both traditional and digital art spheres. His dyslexia, far from a hurdle, propelled him beyond conventional mediums, crafting a narrative that bridges art and body, borne from a "passion of expression through physical action to trigger controversy". As the art world converges at his Soho gallery, spectators are in for an experience that transcends mere visual appeal, diving into a narrative that’s as edgy as it is evocative. The gallery isn’t just a showcase of Doctor Troller’s celebrated collections - The Shifters, Crocs League, and Skull Squad, but an invitation to emerging artists to be part of a narrative that challenges, disrupts, and evokes. Doctor Troller’s ascent to a net worth of £200 million GBP in 2021 mirrors the crescendo of digital art’s acclaim, marking him as a vanguard in this realm. His artworks, veiled in satire and bold commentary, found their home in digital marketplaces and even traditional auction houses, echoing the appetite for digital artistry in contemporary circles. Pieces like 'Booty Shot' and 'Lightzilla' aren’t mere digital creations, but audacious dialogues challenging societal norms and igniting discussions on empowerment, identity, and the human experience. Location: 54 Poland St, London W1F 7NJ, United Kingdom doctortroller.com Contact Details Doctor Troller +44 333 355 3548 maya@cryptocurrencysource.com Company Website https://www.doctortroller.com/

October 25, 2023 11:25 AM Eastern Daylight Time

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NFT Artist Set to Open a New Art Gallery in Soho

Doctor Troller

Renowned digital artist Andrew Brown, famously known as Doctor Troller, is thrilled to announce the opening of his innovative art gallery in Soho. The gallery, opened its doors in October and prominently features works from acclaimed artwork collections including The Shifters, Crocs League, and Skull Squad. Art enthusiasts and followers of Doctor Troller will have the unique opportunity to experience his digital artistry in person while emerging artists are also invited to showcase their work in this avant-garde space. This initiative embodies Doctor Troller’s continuous endeavor to foster a vibrant community of digital art lovers and creators, bridging the virtual and physical realms of artistic expression. Doctor Troller’s Voyage from Streets to Screens Doctor Troller has a raw, unfiltered journey that morphed a street troller into a digital art mogul. His growth is a testimony to the boundless realms creativity can venture into when fueled by audacity and a touch of rebellion. His artwork, now celebrated globally, finds its roots in the bustling streets of London. In May 2021, Andrew Brown's experiment in Soho’s Berwick Street dubbed the ‘Honest Gallery’, saw £4,000 worth of artwork displayed openly, inviting passersby to pay what they wished. By day's end, all pieces were taken with not a penny in the collection box. “It was an experiment in human nature to see if we could expect people to do the right thing and in Soho, it was a dismal failure," remarked Brown. Despite the setback, the spirit of philanthropy persevered, with the intended charity donation honored. This experience, a blend of audacity and altruism, subtly shaped the ethos of the forthcoming gallery, where inclusivity meets edgy digital artistry. From Digital Disruption to Artistic Elevation Forged in the buzzing core of London’s art scene, Andrew "Doctor Troller" Brown’s artistry is a riveting blend of rebellion and innovation. His Chelsea-based endeavors have seen the birth of provocative digital pieces, igniting controversies and sparking debates across both traditional and digital art spheres. His dyslexia, far from a hurdle, propelled him beyond conventional mediums, crafting a narrative that bridges art and body, borne from a "passion of expression through physical action to trigger controversy". As the art world converges at his Soho gallery, spectators are in for an experience that transcends mere visual appeal, diving into a narrative that’s as edgy as it is evocative. The gallery isn’t just a showcase of Doctor Troller’s celebrated collections - The Shifters, Crocs League, and Skull Squad, but an invitation to emerging artists to be part of a narrative that challenges, disrupts, and evokes. Doctor Troller’s ascent to a net worth of £200 million GBP in 2021 mirrors the crescendo of digital art’s acclaim, marking him as a vanguard in this realm. His artworks, veiled in satire and bold commentary, found their home in digital marketplaces and even traditional auction houses, echoing the appetite for digital artistry in contemporary circles. Pieces like 'Booty Shot' and 'Lightzilla' aren’t mere digital creations, but audacious dialogues challenging societal norms and igniting discussions on empowerment, identity, and the human experience. Location: 54 Poland St, London W1F 7NJ, United Kingdom doctortroller.com Contact Details Doctor Troller +44 333 355 3548 maya@moneysource.com Company Website https://www.doctortroller.com/

October 25, 2023 11:23 AM Eastern Daylight Time

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Centre for Neuro Skills’ Dr. Mark Ashley to Present at American Congress of Rehabilitation Medicine Centennial Conference

Centre for Neuro Skills

Dr. Mark J. Ashley, CEO and Founder of Centre for Neuro Skills (CNS), will be a featured presenter and course speaker at the American Congress of Rehabilitation Medicine’s (ACRM) 100 th Annual Conference, the world’s largest interdisciplinary rehabilitation research event, in Atlanta, GA, from October 30 through November 2. The conference will open with the ACRM Leadership Development Course, a one-day workshop providing tools for effective mentorship and leadership. With more than 40 years of clinical and business leadership experience, Dr. Ashley will present a unique approach to mentoring and offer strategic planning tools for healthcare professionals. As one of four selected plenary presenters, Dr. Ashley will also open day two of the conference with his presentation, “The History, Efficacy, and Potential of Post-Acute Community-Based Rehabilitation for Acquired Brain Injury,” which analyzes the origins and evolution of community-based rehabilitation and explores the potential for this level of treatment. “Every year, about 1.5 million Americans experience a traumatic brain injury,” said Dr. Ashley. “It’s crucial that we continue researching and advancing brain injury rehabilitation and treatment to improve patient care and outcomes. I’m honored to participate in ACRM’s annual conference, collaborating with other rehabilitation providers to promote research that will benefit patients.” *** About Centre for Neuro Skills Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information about Centre for Neuro Skills, visit: www.neuroskills.com, Facebook, Twitter, LinkedIn, YouTube. Media, please note: Visual assets, including photos, are available. To request an interview with CNS leadership or clinical staff, please contact Robin Carr at 415.766.0927 or CNS@landispr.com. # # # Contact Details Landis Communications Inc. Robin Carr +1 415-766-0927 cns@landispr.com Company Website https://www.neuroskills.com/

October 25, 2023 08:01 AM Pacific Daylight Time

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Athletech News, New Multimedia Platform Focused on the Fitness & Wellness Industry, Launches with 50,000 Subscribers

Athletech News

October 25, 2023, New York—Today marks the official launch of Athletech News, a new media venture by Edward Hertzman. Athletech News is a multimedia platform, seeking to fill a need for business news and reporting in the fitness and wellness space valued at $30.8 billion in the U.S. and some $87 billion globally. “We took Athletech News from idea to execution over the course of couple of years thoroughly analyzing the market and its opportunities,” Athetech News founder and CEO Edward Hertzman said. “I saw an industry experiencing unprecedented transformation and growth but having no single resource to bring together the entire community. Athletech is a single venue industry leaders can now visit to pick up the day’s key headlines, hear thought leaders discuss consumer trends, read analysts' recaps of market movements and deal flow, and learn best-in-class practices from their peers. I drew from my experience founding Sourcing Journal, which created a community that had previously been experiencing a similar industry void.” The new venture showcases Hertzman’s ability to build a media company, regardless of industry. Having successfully built and his previous platform, Sourcing Journal, he sold it to Penske Media Corporation in 2017. Hertzman stayed on with the company for the next six years to run Sourcing Journal; during his tenure he was promoted to EVP of Fairchild. Athletech News is quickly becoming the media of record for this growing industry. More than 50,000 Fitness and Wellness executives have already subscribed to the new platform, drawn to the executive interviews with industry luminaries and the daily feed of breaking industry news. Soon after its launch, Athletech News signed on leading industry partners, including companies such as ISSA, Xpotential Fitness, XPLOR, Life Fitness, Body20, Sweathouz, Trainerize, SportsArt and Bloomreach. The platform targets the top decision makers in all business-facing aspects of the space—owners and operators of fitness clubs/studios, fitness and wellness and recovery executives, technology and equipment companies, analysts, venture capitalists, private equity, and more. Athletech's event series: Athletech also recently released a comprehensive video series called DISRUPT, featuring on-camera interviews with more than 30 of the industry’s top executives, from companies such as Technogym, CrossFit, Tonal, Pvolve, FitOn, Xpotential, Centr, Hyperice, Freemotion, Madabolic, Restore, Life Time, TRX and Zumba. Edward Hertzman commented: “It's time the fitness and wellness industry had a serious seat at the table. From boardrooms to Capitol Hill to mainstream media, there is more to our business than diet hacks, before-and-after infomercials and body-building stereotypes. We are committed to building a platform for the fitness and wellness industry, to share news and opinions, even if those opinions are somewhat raw), to network, celebrate wins, and most importantly, do all of it in a collaborative, pre-competitive environment.” # # # About Athletech News Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook. We aim to spark ideas and shape agendas for fitness executives in this constantly evolving and fast moving sector. We set out each day to inform these leaders with proprietary content and analysis that will help them make more informed business decisions. Please visit Athletech News at athletechnews.com. About Edward Hertzman, Athletech Founder & CEO Edward Hertzman is a serial entrepreneur with a diverse portfolio spanning media, fitness, wellness, and sourcing. As a subject matter expert, he's become a prominent voice in these industries and an early-stage investor in promising startups, contributing significantly to their growth. His latest venture, Athletech News, addresses the need for community, representation, and transparency in the fitness and wellness sector. Prior to this, Hertzman founded Sourcing Journal in 2009, now the world's largest trade publication for sourcing and supply chain in apparel and textiles. He sold the company to Penske Media Group in 2017 and served as President, later becoming EVP of all Fairchild Media Titles. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://athletechnews.com

October 25, 2023 10:00 AM Eastern Daylight Time

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AmeriLife Named to Inc.’s Second Annual Power Partner Awards

AmeriLife

Inc. Business Media has recognized AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, in its second annual Power Partner Awards, which honor business-to-business (B2B) organizations across the globe that have a proven track record of supporting entrepreneurs and helping startups grow. AmeriLife took home honors in the Insurance and Financial Services categories, a feat that was driven by high marks received from companies in both its Health and Wealth Distribution organizations. AmeriLife shared the spotlight with nearly 400 global B2B organizations, which were similarly recognized for supporting entrepreneurs across various facets of their businesses, including hiring, compliance, infrastructure development and more, allowing founders and leaders to focus on their core missions. “We’re honored to be recognized by Inc. and its Power Partner Awards,” said Scott R. Perry, chairman and CEO of AmeriLife. “This recognition is a testament to our unwavering commitment to excellence, innovation and delivering exceptional value to our affiliated companies and the exceptional entrepreneurs that lead them. We’re proud to be acknowledged as a trusted partner in empowering businesses to thrive and succeed in today's marketplace.” “Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey,” added Scott Omelianuk, editor-and-chief of Inc. Business Media. “Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life.” Since 2020, AmeriLife has added nearly 70 affiliates to its family of companies, an expansion that led to the January 2023 creation of distinct Health and Wealth Distribution channels. This restructuring, coupled with continued investments in best-in-class resources, such as its proprietary leads platform, LeadStar, and insights platform, Atlas, for Medicare Advantage sales, has helped deliver even stronger, more holistic support to help AmeriLife’s partners not only stay ahead of industry changes, but drive meaningful and accelerated growth. To view the complete Power Partner Awards list, visit www.inc.com/power-partner-awards. The November 2023 Issue of Inc. magazine is available online now at www.inc.com/magazine and will be on newsstands beginning October 31. ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. About Inc. Business Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. The award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

October 25, 2023 09:00 AM Eastern Daylight Time

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Lawyers Predict Ripple Win and XRP Rally – Shiba Inu and Everlodge Set for Explosive Fourth Quarter

Total Media

The price of XRP has been predicted to rally as lawyers forecast a victory for Ripple in the SEC case. Also, as the crypto market enters bull territory, Shiba Inu and Everlodge are two altcoins predicted to record great gains. In this article, we will take a look at the predictions for these three trending cryptocurrencies. Join the Everlodge presale and win a luxury holiday to the Maldives Lawyers Predict Ripple Win and XRP Lawsuit The almost three-year-long Ripple lawsuit is expected to reach a conclusion soon. With the SEC recently dropping all charges against the Ripple executives, lawyers expect the verdict to go Ripple’s way. As a result, the XRP coin has been projected to embark on a major rally. Lawyer Bill Morgan gives the SEC a 3% chance of winning its appeal against Ripple and XRP. However, Jeremy Hogan is less bullish, predicting that the SEC still stands a 14% chance of winning an appeal. Regardless, Ripple and XRP still remain the overwhelming favorites to win this case. There is more positive news for the altcoin, as there are rumors that France’s CBDC efforts might involve XRP. Because of this, crypto analysts have predicted that the price of XRP could increase significantly after a Ripple victory. From $0.5338, many crypto analysts predict that the XRP price could reach its all-time high at $3. Experts Predict 600% Price Increase for Shiba Inu When the Shiba Inu layer 2 network, Shibarium, launched in August, many investors expected a price spike. The Shiba Inu coin, SHIB, would decline from $0.00001100 to $0.000006710 in October. However, SHIB is now showing signs of recovery. Joining the crypto market rally, the price of Shiba Inu has increased above the $0.000007200 resistance. However, crypto analysts predict that SHIB could see more gains in the coming days. According to Finder’s panel of analysts, the Shiba Inu price could increase by 600%. However, unlike previous bull markets where the SHIB price grew in weeks, these gains are expected to happen over two years. This will see the price of Shiba inu reach a high of $0.00004930 by 2025. Everlodge Set To Democratize the Real Estate Industry Real estate is one of the biggest industries in the world, with a valuation of over $280 trillion. However, the high cost of properties has prevented investors from joining this profitable industry. However, Everlodge is launching to democratize this industry by building a blockchain property marketplace. Everlodge would allow every investor to participate in real estate investment with as little as $100. To achieve this, Everlodge will list properties on its marketplace. The title deeds and ownership documents of these listed properties will be digitized and minted as an NFT. The platform will then use fractionalization to divide the NFTs into smaller portions. These NFT fractions will act as shares in the properties and allow investors to buy as low as $100. In addition, the ecosystem also includes a Launchpad. Property developers can use the platform's Launchpad to raise funds for their upcoming real estate projects. This hybrid property co-ownership model of Everlodge provides nearly everyone the opportunity to finally own a piece of real estate. As a result, crypto analysts are hyper-bullish about the platform’s utility token, ELDG. Now trading at $0.023, ELDG has been projected to reach a value of $0.50 before the year’s end. Find out more about the Everlodge (ELDG) Presale: Website: https://www.everlodge.io/ Telegram: https://t.me/everlodge Contact Details Everlodge Media Team marketing@everlodge.io

October 24, 2023 04:11 PM Pacific Daylight Time

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Southern University’s World-Famous “Human Jukebox” Marching Band Partners with SIGMA to Elevate Video Production Quality

SIGMA CORPORATION OF AMERICA

Southern University’s esteemed Human Jukebox Marching Band has entered into an exciting and exclusive partnership with SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, to enhance the quality of their video production when chronicling and producing their prestigious performances. This is the third academic year that SIGMA has sponsored the Human Jukebox. A world-famous marching band with a rich history of performances at prestigious events such as the Super Bowl, Mardi Gras, and college and professional football games’ halftimes, the Human Jukebox is known for its captivating shows and choreography, which includes the talented Dancing Dolls ensemble. The band's reputation plays a vital role in attracting students to Southern University and cultivating valuable partnerships, and sharply capturing their performances is of utmost importance. In 2014, Eric Johnson, the Human Jukebox’s Marketing and Brand Manager, along with Jabari Morgan (marketing) and Media Director Garrett Edgerson, embarked on a journey to develop a strong brand identity and elevate the band's presence in the world of collegiate marching bands. Their success in building an impressive online presence on platforms like YouTube, Facebook, Instagram, TikTok, and beyond has garnered attention from notable artists such as Lizzo, Adele, 50 Cent, DJ Khaled, and Janet Jackson. The Human Jukebox's ability to capture their performances and share them with the world relies heavily on consistent high-quality video production. In 2020, the band turned to SIGMA, drawn to SIGMA's reputation for providing premium yet affordable lenses. SIGMA's dedication to customer service and a shared passion for creative excellence led to the establishment of a productive partnership. "An appreciation for art is cultivated during a person’s formative school years and is something SIGMA has always been passionately supportive of," says Mark Amir-Hamzeh, president of SIGMA America. "Having the opportunity to help bring the Human Jukebox’s work to life for the past three years with crisply captured video, and to contribute to the long-term growth of this HBCU, has been an honor.” Southern University’s Media Director Garrett Edgerson, a photographer and filmmaker, heads a team of four students and three alumni responsible for creating captivating content for the Human Jukebox. To ensure top-notch video quality, Edgerson and his team have embraced SIGMA lenses as their go-to choice for capturing the band's performances. "Like many HBCUs, Southern University's marching band plays a crucial role in attracting students from all over the world," said Eric Johnson, the Human Jukebox's Marketing and Brand Manager. “SIGMA lenses have taken our production level to a whole new height with compact form factor, lighter weight, and excellent build, making it easier for the team to capture stunning footage during performances and events. Hollywood-quality video has advanced our reputation, leading to additional sponsorships and partnerships that help support students' education and band expenses.” To learn more about how the Southern University Marching Band Media team utilizes SIGMA gear for their work, please visit this behind-the-scenes piece. About SIGMA Corporation of America SIGMA Corporation of America, founded in 1984, is the US subsidiary of SIGMA Corporation, a family-owned manufacturer of lenses, cameras and photo accessories. With U.S. headquarters in Ronkonkoma, NY, SIGMA Corporation of America expanded with a showroom and office in Burbank, CA in 2018 to support the Hollywood filmmaking industry. Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA +1 631-201-7381 SIGMA.PR@Sigmaphoto.com Company Website https://www.sigma-global.com/en/

October 24, 2023 12:00 PM Eastern Daylight Time

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