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HowToBet Family of States Gets Bigger, as New York Joins Online Betting World

HowToBet.com

So, you live somewhere in the Empire State, and you can FINALLY make online bets like your neighbors New Jersey and Pennsylvania. No more jealous gazes across the Hudson River, right, Manhattanites? Now that you can legally bet on sports with your mobile devices, you just need to find out about How to Bet! The website and accompanying How to Bet podcasts have been a huge hit across the country, and just celebrated a milestone on New Year’s Eve: 100,000 views across the two Youtube channels. Daryl Fein and Sean “The Genius” Miller have been showing people how to bet on the National Football League and NCAA College Football for over four months now, and will celebrate the launch of betting in the Empire State with a special edition podcast which will be launched Wednesday along with the other weekly podcasts that so many people have grown to love: Parlay Power Plays of the Week, Top 5 Bets of the Week, and NFL Betting Lines- Odds and Line Comparison. With a whole new state (and a huge one at that: New York is the fourth largest state in America with over 21 million residents) starting to navigate the world of online sports betting, Miller hopes they will find their way to the How to Bet family. “Obviously, New York going live this past weekend is massive,” Miller said. “Now, maybe I will have a seat on my New Jersey Transit train coming from Manhattan back to Hamilton! “But seriously, it is really big for all the sports books–BetRivers, Caesars, DraftKings, and FanDuel–that launched right before the NFL playoffs. Plus, March Madness will be right around the corner once football ends, and of course, for me, you have the Premier League, UEFA Champions League, and all the other leagues around Europe. “I went to college in Manhattan at Columbia, and I remember walking to the deli on Amsterdam and getting the Daily News on Saturday and Sunday mornings. We used to comb through the lines and try to make a little money in between all the studying we were doing. “But when I went up to watch the EURO 2020 at the Football Factory this past June, I could not put any bets in once I left New Jersey. That will not be an issue now. I can only imagine what it is going to be like in New York City over the next month, let alone the rest of the state. The numbers are going to stun a lot of people, but if you have been watching, you will know it might be close to $1 billion wagered in the first 30 days.” Along with the podcasts, Miller also posts stories on the How to Bet website for the Thursday Night Football Bets, the Sunday Night Football Bets, the Monday Night Football Bets, and an overview of the whole week’s upcoming NFL Playoff Lines, including all the opening lines and the current spreads, so bettors can have up to date lines all the way up until kickoff. Now, with the NFL regular season done and dusted for 2021, we move into the postseason, which will kick off on Saturday, January 15 with two Wild Card round games. There will be three more games Sunday, and then there will be a first for the playoffs: the sixth contest of the weekend will take place on Monday night, so bettors will have three nights of action. “I think that is pretty cool,” Miller said. “A few years ago, they moved away from the 1 p.m. and 4 p.m. kickoffs for the playoff rounds, moving instead to later time slots. Personally, I like the primetime games: I think it gives people around the country a chance to see, and bet on, the games at more convenient times. “And now, with the added Monday game, it gives bettors and fans another night of action. Since I write up all the primetime games for How to Bet, it also gives me, and people that follow the weekly stories, a chance to get some added information about another of the games. We also get to talk more about that Monday primetime game on the podcast, so that is nice. “I think it is a win-win, and of course, it is huge for the TV ratings.” About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

January 12, 2022 07:45 AM Eastern Standard Time

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Love is in the Air – and the Mail – This Valentine’s Day as Loveland, Colorado Launches 76th Valentine Season

Loveland Chamber of Commerce

In Loveland, the nation’s Sweetheart City, valentine season starts now. The Loveland Chamber of Commerce, Visit Loveland, and partners have unveiled details and plans for the 76 th year of the valentine program including the Valentine Re-Mailing Program, Sweetheart Festival, group wedding, valentine beer, wine and coffee, love locks, and the Sweetheart City Race. All activities and events happen in the first two weeks of February. “This is a very special year for Loveland and this amazing program. Going into the second year of this pandemic, there is no greater time to help spread love, joy, and unity when people need it most,” said Mindy McCloughan, president of the Loveland Chamber of Commerce. “Our designs and verses this year reflect Loveland’s desire to share this honored tradition with the world and show that love is the greatest gift we can give or receive. Let’s work together to spread even more joy, happiness, and love this valentine season.” Loveland’s Valentine Re-Mailing Program The 2022 official Loveland valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 valentines from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors & Volunteers handstamp the collector’s stamp and postmark onto each individual valentine that comes through the city. To get this special collector’s envelope artwork and the special 2022 postmark, send your pre-addressed, pre-stamped valentines in an enclosed, larger 1st Class envelope. Then send this envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, valentines will be removed from the larger envelope and stamped before being re-mailed to its intended recipient. All international-destined mail must be received in Loveland by Feb. 2, all U.S.-destined mail to states outside of Colorado must be received by Feb. 7, and all Colorado-destined mail must be received by Feb. 9 to ensure delivery by Valentine’s Day. Northern Colorado residents can drop off their valentines now through Feb. 9 at the following Loveland locations during normal business hours: Loveland Chamber of Commerce, 5400 Stone Creek Circle Mueller Pye & Associates CPA, LLC - 762 W. Eisenhower Blvd. Independent Financial – 935 N. Cleveland Ave. Aims Community College - 104 East 4th St. Barnyard Vet & Pet Supply – 806 14th St SW Participants are encouraged to send their valentines to Loveland as soon as possible. 2022 valentine card on sale The 2022 card was designed by Chris Bierdeman. The watercolor card design features the word love in multiple languages, surrounding a globe, with the words, “Sending Love Around The World. Happy Valentine’s Day From The Sweetheart City.” The valentine card verse written by Cindy Mast is: “From the Sweetheart City around the lake come valentine wishes for you to take. May love and joy head out your way from the heart of Colorado on Valentine’s Day.” Valentine cards can be purchased online at loveland.org for $7 (which includes the card, printing, processing, and postage), and for $4.50 at the Loveland Chamber of Commerce, Loveland Visitors Center, The Bottled Olive, Colorado Coffee Company, Loveland King Soopers locations, Loveland Museum & Gallery, Rowes Flowers, and all Loveland Safeway locations. All cards purchased through loveland.org will automatically go through the remailing program. About the Loveland Chamber of Commerce Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit loveland.org. Contact Details Mindy McCloughan +1 970-744-4791 mmccloughan@loveland.org Company Website https://loveland.org/

January 11, 2022 09:03 AM Eastern Standard Time

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Biomedical AI entrepreneur Prof. Amir Geva appointed CSO of SleepX

Appyea

World renowned machine learning and bio-feedback expert joins company to execute and lead the development of DreamIT – the company’s patented solution integrating its proprietary AI technology in a wearable data driven wristband to treat sleep apnea and snoring. SleepX, a subsidiary of AppYea (OTC: APYP) focusing on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announced today the appointment of Biomedical AI entrepreneur Prof. Amir Geva, as its chief science officer. Prof. Geva is a world-renowned expert in the field of machine learning, with over 25 years of business leadership experience as the founder and R&D teams leader of biomedical AI companies Elminda, InnerEye and WideMed. He brings over 40 years of deep AI research, serving today as the Head of the Biomedical Signal Processing and Machine Learning Lab and as Professor at the Electrical and Computers Engineering Department at Ben Gurion University of the Negev in Israel. As of today, Prof. Geva had published 62 scientific articles, and he is Senior Member at the Biomedical Engineering and Computers of the IEEE. In the past he had served also as consultant to the Israeli Air Force and Elbit on bioelectrical signal processing. He is DSc in Biomedical Engineering from the Technion Israel Institute of Technology, and formerly a Major at the Israeli Navy. "SleepX’ is the right solution many had been waiting for", Prof. Amir Geva commented. "The company has introduced a revolutionary combination of sensor technology, data analysis and machine learning to take on the challenge sleep-training for adults and improving people’s sleep and general wellbeing. I look forward to working with the team to complete the development of the company’s product and realize its market potential." SleepX is an Israeli research and development company recently acquired by AppYea. The company had developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the company plans to start serial production in 2022. The company currently focuses its activities on the development and commercialization of its flagship product DreamIT. "We are honored to have a world expert in bio-feedback and AI such as Prof. Geva joining us to lead the development of our product’s brain analysis capabilities and advance the execution of our go-to-market strategy to realize the company’s business plan", said Boris (Bary) Molchadsky, President and CEO of SleepX, and Chairman at AppYea. Contact Details AppYea Inc. Asaf Porat info@appyea.com Company Website http://www.appyea.com

January 11, 2022 08:24 AM Eastern Standard Time

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The Signs, Diagnosis and Treatment of Lyme Disease Discussed as Part of New, On-Demand Webinar Hosted by Industry-Leading Quidel Corporation

Quidel Corporation

An important public health webinar focused on the Bartonella species, the bacterium that causes Bartonellosis, is now available on demand at https://education.quidel.com/educational-categories. Borrelia burgdorferi, the bacterium that causes Lyme disease, is also discussed as a coinfection on this PACE-accredited webinar, the third in a series hosted by Quidel Corporation (Nasdaq: QDEL) in collaboration with Global Lyme Alliance. Titled “The Diversity of Bartonellosis Manifestations and Challenges to Treatment,” the webinar is conducted by Monica E. Embers, Ph.D.,* associate professor of microbiology and immunology and director of vector-borne disease research at Tulane National Primate Research Center in Covington, Louisiana. Her research at Tulane focuses on the effectiveness of antibiotics and other therapeutics to eradicate Borrelia burgdorferi from the body while also exploring the many avenues related to persistent Lyme disease. Dr. Embers currently serves on the 2021 Tick-Borne Disease Working Group, which was established by Congress as part of the 21st Century Cures Act. Appointed to this position by the U.S. Department of Health and Human Services, the Working Group serves as a federal advisory committee to provide expertise and recommendations regarding all tick-borne diseases, evaluate tick-borne disease research priorities and help ensure coordination between federal agencies. The primary function of the Working Group is the development of a report of findings and recommendations regarding the federal response to tick-borne disease prevention, treatment and research, which it submits to Congress and the Secretary of Health and Human Services. On the webinar, Dr. Embers describes the possible clinical presentations (signs and symptoms) of Bartonellosis; compares Bartonellosis to Lyme borreliosis in terms of detection, persistence and treatment; and identifies research efforts needed to better diagnose and cure Bartonellosis. The timing and relevance for the webinar is particularly important as Lyme disease is on the rise to record numbers throughout the country and potentially affected as many as 476,000 citizens in 2021. Among those invited to view the webinar are physicians; allied health professionals; health researchers; and representatives of physician offices, laboratories, urgent care centers, patient advocacy associations and others interested in the subject. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. *Dr. Embers receives an honorarium for conducting the webinar sponsored by Quidel. Contact Details breakwhitelight JAMES YEAGER +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

January 05, 2022 06:00 AM Pacific Standard Time

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Academy of Integrative Health and Medicine Signs Cooperation Agreement with PAHO/WHO

Academy of Integrative Health and Medicine

The Academy of Integrative Health and Medicine (AIHM) has signed a cooperation agreement with the Pan American Health Organization, Regional Office of the World Health Organization (PAHO/WHO), and the Biblioteca Regional de Medicina (BIREME), to expand technical and scientific cooperation in traditional, complementary, and integrative medicine. AIHM is the world’s largest interprofessional integrative health association and a leading think tank on the value of transforming healthcare to establish a collaborative, holistic approach to health and wellness. AIHM and PAHO/WHO will work together on projects and activities to promote primary health care, capacity building, evidence synthesis, and information dissemination, through the implementation of existing international instruments within the PAHO/WHO. These include: The PAHO Universal Health Strategy The PAHO Policy on Ethnicity and Health The PAHO Sustainable Health Agenda for the Americas 2018-2030 The WHO Traditional Medicine Strategy 2014-2023 The WHO Framework on People-Centered Integrated Health Services “We are thrilled to be working with PAHO/WHO to advance holistic, integrative health throughout the Americas,” said AIHM Executive Director Tabatha Parker, ND. “When health systems include traditional, complementary and integrative health, it is a win for patients, communities and the planet.” “This agreement is expected to greatly contribute to the collaborative development of information products and services for traditional, complementary, and integrative medicine,” said Dr. Diego Gonzalez, BIREME’s director at the agreement kick-off meeting. Such products are expected to benefit both Latin American and Caribbean countries, as well as the United States and Canada. They will also be available to the larger global community. About AIHM Founded in 1978, the Academy of Integrative Health and Medicine (AIHM) is the leading interprofessional organization for traditional, complementary and integrative health practitioners worldwide. In 2001, AIHM merged with the Academic Collaborative of Integrative Health (ACIH). Together, they are working to advance integrative health on a global scale and transform health and wellness through education, leadership, collaboration, research and advocacy. For more information, visit aihm.org or follow @aihmglobal on Facebook, Instagram, and Twitter. About PAHO/WHO Pan American Health Organization (PAHO) is the specialized international health agency for the Americas and serves as Regional Office for the Americas of the World Health Organization (WHO), the specialized health agency of the United Nations. From its Washington, D.C., headquarters, 27 country offices, and three specialized centers in the region, PAHO promotes evidence-based decision-making to improve and promote health as a driver of sustainable development. For more information, visit paho.org. Contact Details Carol Stevenson +1 661-713-6879 carol@growthledge.com Company Website https://aihm.org

January 05, 2022 08:30 AM Eastern Standard Time

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Save the Redwoods League Buys Lost Coast Redwoods, the Longest Stretch of Privately Owned Shoreline in the Coast Redwood Range

Save the Redwoods League

Save the Redwoods League today announced that it has purchased the 3,181-acre Lost Coast Redwoods property in Mendocino County from timberland owner Soper Company for $36.9 million. After negotiating the rare opportunity to protect 5 miles of privately owned coastline in November 2021, the League raised $19 million in private donations from 4,884 individuals and foundations from across the United States and 10 other countries. Raising this much funding in less than two months is a record for the nonprofit organization. Loans and other financing enabled the League to finalize the purchase in the seller’s required timeframe. The League will continue fundraising in 2022, seeking public and private funding to repay the loans and support the permanent protection, restoration and stewardship of the property. Leading that effort is a new challenge grant from the Goodman Family Foundation that will match new donations dollar-for-dollar up to $1 million through March 31. “Adding 5 miles of spectacular shoreline and thousands of acres of redwood forest to California’s protected coast is an extraordinary investment in our future,” said Sam Hodder, president and CEO of Save the Redwoods League. “With people from around the world offering their generous support, it’s clear that the public cares deeply about the beauty and wildness of California’s coastline and redwood forests.” “Now that we have removed the immediate threat of timber harvesting and development,” Hodder continued, “the work begins to complete the conservation vision, secure full funding and work with our tribal, state and federal partners to add this land to the protected mosaic of California’s Lost Coast.” With the purchase of the property, the League can now begin to restore the former timberland, explore opportunities to expand public access to the famed Lost Coast and identify a permanent steward. About Lost Coast Redwoods The 3,181-acre Lost Coast Redwoods property includes 5 miles of shoreline and an expansive 2,250-acre forest. Though most of the property had been aggressively logged in prior decades, second-growth coast redwoods, Douglas-fir and grand fir ranging in age from 80 to 100 years, make up a significant portion of the forest, with large old-growth trees scattered throughout. The property supports abundant habitat for coho salmon and steelhead trout, culturally and ecologically important species that are protected under the Endangered Species Act. This property is also home to Roosevelt elk, black-tailed deer and mountain lions. Offshore, the recently designated Double Cone Rock State Marine Conservation Area buffers this sensitive coastline and protects sea lions and other marine life along the undeveloped shoreline. The islands offshore, including Vizcaino Rock, support more than 11,500 nesting seabirds. Potential Future Public Access Along the Lost Coast Protection of Lost Coast Redwoods and its 5 miles of iconic California coastline at the southern gateway to the 57-mile-long undeveloped Lost Coast is a critical investment in California’s biodiversity, climate resilience and equitable access to nature. Lost Coast Redwoods is adjacent to the League’s Shady Dell property and within a quarter-mile of its Cape Vizcaino property. This connectivity offers the potential for the League and its partners to expand public access in the area and extend the famed Lost Coast Trail southward from Shady Dell. *** The public can learn more about Lost Coast Redwoods and donate to support its protection and stewardship on the Save the Redwoods League website. To access hi-res images, b-roll or drone footage of the Lost Coast Redwoods property, please visit the League’s online newsroom. To schedule an interview, contact Robin Carr at (415) 971-3991 or redwoods@landispr.com. Save the Redwoods League One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forest. The nonprofit’s 29,000 members have enabled the organization to protect more than 216,000 acres of irreplaceable forest in 66 state, national and local parks and reserves. For information, please visit SaveTheRedwoods.org. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

January 05, 2022 12:17 AM Pacific Standard Time

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The Akshaya Patra Foundation US receives $50,000 from Bearbottom Clothing for Midday Meal Program

The Akshaya Patra Foundation USA

The Akshaya Patra Foundation USA (Akshaya Patra), one of the largest school lunch providers in the world, is pleased to announce that Bearbottom Clothing is pledging $50,000 to The Foundation’s flagship Mid-Day Meal program to offer hot, nutritious lunches to 2,500 children in government and government-aided schools in Bangalore. This contribution will address malnutrition among the most underserved children in India. By providing at least one nutritious meal per school day, the program seeks to increase enrollment & attendance rates, enhance energy levels, reduce attrition rates and improve socialization among castes. “I am so grateful to Bearbottom for their generosity as we kickstart our Midday Meal program - a program that reaches millions of hungry children, every day, across schools all over India.” Navin Goel, Chief Executive Officer of Akshaya Patra, stated. “Their continuing support reinforces the fact that we have a shared goal of ensuring that no child will ever have to choose between a meal and obtaining an education.” QUOTE FROM BEARBOTTOM. “Leveraging our buy-one-give-one model, our team is proud to be able to provide this donation to the amazing Mid-Day Meal program. We look forward to continuing to grow our support of this program and the positive impact it has on so many lives. We are grateful to be able to assist in the work that the team at The Akshaya Patra Foundation is doing.” - Robert Felder, Founder & CEO About Bearbottom Clothing Bearbottom Clothing aims to be the go-to online men’s apparel brand for everyday comfort. We make clothing emphasizing versatility, fit, and value while supporting the communities that help build our brand. Leveraging a buy-one-give-one model, we’ve been able to provide aid to those in need who are local to both our production facilities (India) and our HQ (Tampa Bay). These donations have included clothing, masks, and meals. Visit bearbottomclothing.com to find out more. Bearbottom Clothing Contact Robert Felder, Founder & CEO: robertfelder@bearbottomclothing.com Megan Simon, Director of Operations: megan.simon@bearbottomclothing.com About Akshaya Patra Established in 2000, Akshaya Patra is the world’s largest NGO school meal program, providing hot, nutritious school lunches to over 1.8 million children in over 19,257 schools through 57 kitchens in 12 states and two Union Territories in India. It costs only $20 to feed a child for an entire school year. Since the COVID-19 lockdown began on March 24th, Akshaya Patra has served more than 118 million meals to migrant workers and our beneficiaries and their families. Contact Details Akshaya Patra Foundation USA +1 781-438-3090 contact@apusa.org Company Website https://wwww.foodforeducation.org

January 04, 2022 03:06 PM Eastern Standard Time

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Envision2bWell Kicks Off New Year with EnvisionWell 2.0 Health and Wellness App Release Featuring Face-Scan Tech

Envision2bWell Inc.

Envision2bWell ®, a digital health and wellness company whose mission is to empower people to live sustainably healthier, more joyful lives, has released an updated second version of its health and wellness app, EnvisionWell ®. Now available for both iOS and Android, EnvisionWell 2.0 sports a new user interface that improves the user’s overall experience. It also rolls out a revamp of one of its key features, “My Personal Body Blueprint,” (MPBB) with contactless face scanning technology. MPBB 2.0 provides users with important health biomarkers such as blood pressure, stress index, BMI and more, with just a smartphone — never needing to don a wearable device. The company also makes improvements to the “My Energy” module to better help users track their food, physical activity and water consumption. EnvisionWell syncs with more than 400 devices, bridging the gap created by the myriad separate apps that help users keep track of their fitness, their nutrition, their health, and more, but are unable to communicate with one another. It brings people’s data to life in one centralized location, eliminating the need for multiple apps. EnvisionWell empowers and enables sustainably healthy behaviors in all areas of wellness. “This is not your average health or fitness app,” says Envision2bWell CEO, Tammy Williams. “EnvisionWell provides information that communicates the true health of your body, mind and spirit, based on more than just your height, weight and BMI. It is data that allows you to decide for yourself how to best meet your personal health and wellness goals — whether it is reducing stress, improving or maintaining your physical fitness, practicing mindfulness, eating healthier or other aspirations.” In addition to being available for individual consumer use, the EnvisionWell platform serves up workplace wellness solutions for businesses. Because it is both digital and mobile, EnvisionWell can be utilized by virtually any company worldwide. “Our enterprise platform provides employers with a full portal of analytics that inform them of the overall health of their company, as well as engagement in the platform,” explains Williams. “EnvisionWell fully empowers people on their journey to 360 Well-Being ® and Social Health Empowerment ®.” Envision2bWell leverages the lens of social determinants of health and their proprietary engagement model based on the four foundational elements of the Social Health Empowerment Framework, “Knowledge, Support, Access and Autonomy” (KSAA ® ). “We are reimagining wellness, so everybody has an equal shot at being healthy and well.” Envision2bWell already has its next set of EnvisionWell updates in the works, including “B360 Score,” as well as new modules, “My TeleWellness” and “My Journal,” anticipated in mid-2022. About Envision2bWell Inc. Envision2bWell Inc. is a West Chester, Pennsylvania-based mission driven, for-profit social impact company committed to empowering, enabling, and inspiring health and well-being. The Black woman-owned business is MBE and WBE-certified with a diverse, multicultural team. Envision2bWell reimagines wellness through its signature product, EnvisionWell, a unified digital health and wellness platform that helps people live sustainably healthier lives with personalized engagement, robust data, and digital, social and human experiences to support them on their wellness journey. EnvisionWell is available for companies and individual consumers. To learn more, visit https://www.envision2bwell.io. Contact Details Helena Duzenski, VP Marketing & Communications 844-473-4748 Ext: 710 helena@envision2bwell.io Sherylle Linton Jones, Media Relations Consultant 844-473-4748 Ext: 718 sherylle@envision2bwell.io

January 04, 2022 02:30 PM Eastern Standard Time

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Tiger Beer inspires fans to set aside their fears and pursue bold ambitions in the Year of the Tiger

Tiger Beer

SINGAPORE - Media OutReach - 4 January 2022 - Tiger Beer, the number one international premium beer in Asia, has today ignited a new movement to encourage people everywhere to set aside their fears and achieve bold ambitions in the Year of the Tiger. The Year of the Tiger will begin at Lunar New Year on 1st February 2022 and marks the perfect opportunity to embody the symbolic power of the Tiger and uncage your bold ambitions for the year ahead. Tiger Beer will be showcasing a series of inspirational stories that show what can be achieved in the Year of the Tiger by going for your ambitions in your own way. Fans across the globe can participate in the movement by responding to the "My Year, My Goals", Instagram "Add Yours" story sticker feature created by Tiger Beer with their own ambitions for the Year of the Tiger. Tiger Beer has also launched a new campaign film entitled 'The Year of Your Tiger', celebrating the optimism and bold ambitions of people across the world ahead of the Year of the Tiger. The film features individuals from all walks of life sharing their determination to ignite their inner courage and make 2022 their year. Sean O'Donnell, Global Brand Director, Tiger®, Tiger Beer comments: "Tiger Beer was born from defying the odds with a bold and courageous spirit. Brewing beer in the tropics was thought to be impossible until we did it. We believe that we are all born with a Tiger inside us - a version of ourselves that knows no limits to what is possible - but few of us are able to uncage it. We're delighted to launch this year-long movement to encourage people everywhere to own the year." A full range of media assets are available here. Follow @tigerbeer on Instagram and Facebook for more updates on the campaign. About TIGER®: Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest-growing beer brands. It is available in more than 50 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible. But we often succumb to the status quo because unlike a Tiger, we fear failure. Tiger® is igniting a movement to encourage people everywhere to set aside their fears and achieve their boldest ambitions in the Year of the Tiger. For more information, please visit www.tigerbeer.com. About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs more than 80,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website. Follow us on LinkedIn, Twitter and Instagram. Contact Details Archetype Contact tigerbeer@archetype.co HEINEKEN Hannah Nottage hannah.nottage@heineken.com

January 04, 2022 07:00 AM Eastern Standard Time

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