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You Deserve a Vacation: St. Kitts is Warm, Welcoming and Full of Adventure

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/a0K1buK6eC4 New year, new outlook, new travel plans. You might be asking yourself, is there ever a bad time for a Caribbean vacation? For those looking for a truly immersive Caribbean experience without the crowds, look no further than St. Kitts. Known for its rich history and picturesque landscape, St. Kitts is an authentic Caribbean destination that offers visitors a riveting getaway. The island is currently amongst the highest vaccinated Caribbean nations, and international travelers must be vaccinated to visit. Travelers who love destinations where they can pair relaxation with activities that align with their interest, whether that is music or culinary or history or adventure, will discover St. Kitts offers it all! Wander the secluded beaches and rainforests that stretch for miles or hear the pulsating sounds of nature as you explore via ziplines, ATVs, and jet skis. Embark on a leisurely ride on the Caribbean’s only authentic scenic passenger train, hike to the rim of a dormant volcano, or dive into an ancient shipwreck. Embrace the scents of a smoky, sizzling beach barbecue, and taste culinary delights fresh from the sea. Indulge your wanderlust in one-of-a-kind attractions such as the UNESCO recognized Brimstone Hill Fortress National Park. With an array of attractions and experiences available, St. Kitts is the ideal destination for adventure seekers, history buffs, culinary enthusiasts, and leisure lovers alike. This unique combination is what makes St. Kitts a quintessential Caribbean destination unlike any other. Visit StKittsTourism.KN for more information Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 25, 2022 12:00 PM Eastern Standard Time

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2022 Land Real Estate Survey: Market Trends, Growth Insights from Nation’s Leading Land Brokerage

National Land Realty

National Land Realty, the nation’s fastest growing real estate land brokerage company—specializing in farm, ranch, country homes, timber, recreational, and commercial development properties—today released its second annual land real estate agent and broker survey. Key findings show that there was a significant positive sales impact on the rural land real estate sector in 2021 with more than 70% of agents seeing a slight to often significant increase in land values, especially with recreational land, farmland, country homes, and timberland. “Both investors and urban professionals ran for rural land in a big way in 2021, albeit for different reasons, which made for a very good year for land sales, with record-breaking volume throughout the year,” said Jason Walter, CEO of National Land Realty. “And with all of the traumatic events of last year, people continue to look to not only invest in land outside of cities, but they also want to live on the land they buy, to be able to breathe the fresh Covid-free air and reconnect with the great outdoors without being locked down. This significant move away from urban areas is now all the more possible through the popularity of remote or hybrid working arrangements.” “2021 was a very strong year for land and 2022 is starting out the same way. More than 90% of our brokers are optimistic that land real estate will do quite well over the next 12 to 18 months,” said Jason Burbage, President of National Land Realty. “And more than 70% of them expect land values to continue to appreciate in 2022 as much as 5% to more than 10% YoY.” Key Survey Takeaways: Land Values in 2021 Last year, brokers saw recreational land increase the most (48.72% of respondents), followed by farmland (24.36% of respondents), with the latter jumping more than 6% over 2020. Country homes and timberland tied for third with 10.26% of brokers saying that these types of land increased the most. Ranchland (5.13% of respondents) and commercial land (1.28% of respondents), rounded out the top six. In terms of percentage of change from 2020 to 2021, land values overall increased more than 10% (40.48% of respondents), 6-10% (26.19% of respondents), and 1-5% (17.86% of respondents). 8.33% of brokers said they experienced no land value increase, while no respondents had any property that lost value. Outlook for 2022 Optimistic For land value appreciation, almost 12% of brokers think it’ll be more than 10%, while 16.67% think land will increase by 6-10%, and the largest group (41.67%) think it’ll increase by as much as 5%. 15.48% think it’ll remain the same and almost 6% think it could drop by as much as 5%. For individual brokerages, 32.14% believe their business will grow by more than 10%, a more than 6% increase from 2021, while 19% think it’ll grow between 6-10%, a 7% drop from last year. And 16.67% say their business will grow as much as 5%, a more than 7% drop YoY. Majority of Buyers Coming from Urban or Suburban Areas (65%) 16.67% from major metro areas like Atlanta and Dallas, which is a 4% increase over 2020. 28.57% from smaller metro areas like Austin and Birmingham, a 3% increase from 2020. 20.24% from the burbs, a 9% drop from 2020. 20.24% from rural areas, a more than 10% jump from 2020. 9.52% from small towns, a nearly 4% drop from 2020. Challenges in 2022 Biggest challenges facing land real estate brokers are finding potential sellers (74% of respondents), establishing the right listing price (33% of respondents), and finding affordable prices for buyers (21% of respondents). The entire survey results are available upon request. About National Land Realty National Land Realty (NLR) is the nation’s fastest growing real estate land brokerage company specializing in farm, ranch, country homes, timber, recreational, and commercial development properties. Highly regarded for its proprietary land touring technology, Land Tour 360®, as well as its GIS land mapping system, LandBase™, which catalogs land data in extremely detailed ways, the company makes it easy to view and zero in on the right property in the right place. Founded in Greenville, S.C. in 2007, NLR has more than 80 offices in 40 states. To learn more visit www.nationalland.com or call (855) 384-5263. Contact Details Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://nationalland.com/

February 24, 2022 03:17 PM Eastern Standard Time

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Responding to International Mother Language Day, CIP Rewards Indigenous Language Promotion and Invites Traditional Leaders to Discuss the Sustainable Development of Indigenous Languages

Council of Indigenous Peoples

TAIPEI, TAIWAN - Media OutReach - 24 February 2022 - To campaign the importance of protecting languages, and advance the inheritance of mother languages to prevent their disappearance, the United Nations designated February 21 each year as the International Mother Language Day. CIP held the 2022 International Mother Language Day -- Indigenous Language Revitalization Award Ceremony and Forum on Taiwan Indigenous Language Development on February 21 and 22 at Parkview Hotel Hualien. The event included the Indigenous Language Revitalization Award Ceremony, keynote speech, and conference on building an environment friendly to indigenous languages by traditional leaders and heads of agencies. Minister Icyang of CIP said that in order to further reward the individuals, agencies, and groups promoting indigenous languages, the number of awards has been increased to 23 from 12 in 2021. In addition to providing NTD 20K to 60K bonuses, the Premier Su Tseng-Chang personally presented all 12 award categories to demonstrate his appreciation to everyone for being the role model in promoting indigenous languages. The Indigenous Language Development Meeting the following morning saw the participation of indigenous traditional leaders, their contributions help everyone understand how they led the indigenous communities in building the environment for indigenous languages. In addition, CIP is also moving forward with the "Support Program to Creating the Environment for Indigenous Languages in Church" this year, expanding the function and role played by the Church in passing on indigenous languages over the years, and creating on a wide scale an environment friendly to indigenous languages. Responding to the theme of this year's UN commemoration of the International Mother Language Day, "using technology for multilingual learning: Challenges and opportunities", Minister Iycang of CIP delivered his full remark and speech in the Amis language, which is simultaneously interpreted through the equipment for simultaneous interpreting. This shows how mother languages are no longer obstacles to communication with the assistance of technology. In the future, we will be applying more indigenous language-assistive technology, and continue to work with central and local governments, NGOs, and indigenous peoples to promote the preservation and promotion of indigenous languages. Contact Details Pius Wu piuscswu@gmail.com

February 24, 2022 08:49 AM Eastern Standard Time

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amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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Covid Testing the Right Way and How to Avoid Scams

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZyvwNXn2NSo Testing for Covid-19 is now a daily part of many of our lives. Testing to go to work, school, travel, concerts, and most importantly, to stay healthy. But not all tests or testing centers are created equally. There are still many unanswered questions we have on the best ways to stay safe and healthy. With so much uncertainty its time to turn to an expert for insights and information on how to do covid testing the right way and avoid scams. On February 16 th Dr Emily Volk, President of the College of American Pathologists conducted a nationwide media tour. Topics that Dr Volk discussed included: What people need to know to administer an at home test properly Why it’s important that any collection center or laboratory doing COVID testing is accredited, adhering to the very highest standards Are rapid antigen tests more accurate than PCR tests and when to get one or the other Questions we should be asking medical professionals For more information, visit newsroom.cap.org About the College of American Pathologists: As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 01:26 PM Eastern Standard Time

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NBA All-Star LaMelo Ball and Memorigin partners to launch new watch brand Melofaith LaMelo Ball's first-ever RARE Tourbillon watch

Memorigin

HONG KONG SAR - Media OutReach - 22 February 2022 - The 20-year-old NBA All-Star LaMelo Ball made his appearance in the NBA All-Star Game held on last Saunday February 20. Basketball fans are eagerly awaiting his impressive performance. LaMelo Ball is currently playing for the Charlotte Hornets, after embarking on his NBA career since 2020. In just two years, he has clinched numerous awards: ESPY’s Breakthrough Athlete of the Year, NBA Rookie of the Year, and NBA All-Rookie Team. He is the also the 4th-youngest player to appear in the All-Star Game, earning him widespread attention as an elite young star. NBA stars have always been looked to as more than just athletes, but instead as fashion faces which drive global trends forward. LaMelo Ball, who has always been passionate about fashion, launched his own designer lifestyle clothing brand LaFrance last year, and this year, he is adding another accolade to his resume by launching an international collaboration with Memorigin, a Hong Kong-based tourbillon watch brand, with the creation of a new high-end watch brand "Melofaith". Melofaith introduces its first high-end fashion item - the "RARE Tourbillon", designed in complete LaMelo Ball style. Using a strong fiery red as the primary color, the watch features a unique tonneau-shaped case and a stylish red camouflage rubber strap, breaking the tourbillon’s traditional notion of polished, genteel elegance. The skeleton dial is presented in street graffiti style and features numerous symbols of LaMelo Ball, including his first tattoo - the word "FEAR" and "GOD" on his wrist at the age of 16 - as well as a doodle of his name "Melo". There is also a silhouette of LaMelo Ball in profile and the “number 1 with wings” symbolizing him as the "Golden Child". The watch is available in two versions, the regular version with a more subdued PVD tonneau-shaped steel case in black and the diamond version with a tonneau-shaped steel case inlaid with 226 diamonds, making it a dazzling timepiece that suits different people. The watch is equipped with a hand-wound tourbillon movement with a 40-hour power reserve and a frequency of 28,800 vibrations per hour. The word "MELOFAITH" is engraved on the tourbillon, which makes the watch stand out without compromising its stability. The brand, named "Melofaith", is coined from LaMelo Ball's religious beliefs - his faith is his source of strength, inspiring him to face the challenges of every game with determination and perseverance. LaMelo Ball hopes to share his philosophy with fans through the creation of his brand. With religion being his spiritual pillar, faith and confidence are two indispensable elements that have allowed him to develop into an outstanding athlete. About RARE Tourbillon Watch Retail price: USD 6,800 Model No. MO 0822 Case Black PVD coated barrel-shaped stainless steel case Watch size: approx. 58 x 46mm Watch thickness: approx. 18.25mm Both sides sapphire crystal Water resistance: 5ATM Movement Flying tourbillon 155 pieces of subassembly module and 18 jewels Frequency: 28800 oscillations/hour Features 40 hours power reserve The tourbillon located at 6 o'clock rotates at a speed of 60s for one circle Manual winding mechanism Dial LaMelo Ball-themed dial LaMelo Ball's tattoo design Graffiti style painting Strap Camouflage rubber strap About RARE Tourbillon Watch (Diamond version) Retail price: USD 20,000 Model No. MO 0822 Case Diamond-embedded barrel-shaped stainless steel case Watch size: approx. 58 x 46mm Watch thickness: approx. 18.25mm Both sides sapphire crystal Water resistance: 5ATM Diamond/Gem Setting White diamond quantity: approx. 226pcs approx. 1.9carats Movement Flying tourbillon 155 pieces of subassembly module and 18 jewels Frequency: 28800 oscillations/hour Features 40 hours power reserve The tourbillon located at 6 o'clock rotates at a speed of 60s for one circle Manual winding mechanism Dial LaMelo Ball-themed dial LaMelo Ball's tattoo design Graffiti style painting Strap Camouflage rubber strap About Memorigin Memorigin is the first Hong Kong brand which only produces Tourbillon. The marvelous oriental sculpture merging with western top art of watchmaking creates a Tourbillon watch which has strong Hong Kong cultural character and is a blend of oriental and western cultures. Memorigin uses its in-house movement with its production process strictly controlled so that craftsmanship and quality are sanctioned by international professionals. All Memorigin watches are used with high quality materials from different countries; it has been arranged meticulously from a small part to the complete watch. Memorigin Tourbillon watches are designed by Hong Kong top designers and collectors with innovative concepts. Besides the traditional elegant style, it also adds cultural elements into the design, leading the oriental art to be international. In additions, Memorigin has a unique word carving technology: words can be engraved on the movement and can be preserved forever that the watch becomes unique and memorable. Official web site: www.memorigin.com Tel: (852) 29760108 Address: Room 803-804, 8/F, Chai Wan Industrial City Phase 1, No. 60 Wing Tai Road #Memorigin Contact Details Ms. Ivy Kung +852 2976 0108 ivy_kung@memorigin.com Ms. Christie Chan +852 2976 0108 christie_chan@memorigin.com

February 22, 2022 08:00 AM Eastern Standard Time

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Brush Up on Oral Health: Technology For Your Mouth Leading To Healthy, Confident Smiles

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UIgoM06hR04 How do you get that ‘fresh from the dentist’ clean feeling on the 360+ days you’re not at the dentist? You turn to a revolutionary kit that integrates advanced technology to deliver brighter, whiter smiles and cleaner, healthier teeth. The result is that consumers look and feel their best and enjoy greater confidence as they go about their day. Built by dental professionals, izzoTM was developed by fourth-generation family-owned Premier Dental, a global developer and manufacturer of dental and medical products that has been in business for 100+ years, with a presence in 76 countries. Julie Charlestein, the President and CEO of Premier Dental, conducted a nationwide media tour to discuss the launch of izzo TM, an innovative new direct to consumer initiative designed to elevate at-home oral care. While brushing your teeth regularly is certainly important, izzo TM is the first and only 4-in-1 oral care system that goes significantly beyond just the typical toothbrush to give your teeth a whole new level of clean. izzo is technology for your mouth leading to healthy, confident smiles. izzo not only helps you brush effectively, it helps you polish to remove surface stains for a brighter, whiter smile; scale to remove plaque and debris between teeth; and sanitize your brush to ensure it’s germ-free for your next use. Best of all, it gives you that ‘fresh from the dentist’ clean feeling and a healthy confidence to look and feel your best. The revolutionary izzo system is currently available online for purchase at www.izzosmile.com for $129.95. For more information or to read first-hand product reviews, please visit www.izzosmile.com. About izzo TM izzo TM is the revolutionary 4-in-1 home oral care system that helps consumers look and feel their best through healthier, whiter smiles. izzo includes a toothbrush, polishing system (polisher & enamel polishing paste), scaler and sanitizer. Made in partnership with Premier ® Dental Products Company, a 4th generation, family-run business established in 1913, izzo reflects the knowledge of over 100 years in developing professional-grade oral care products. This differentiated product introduces innovative in-home dental care directly to consumers through an easy-to-use kit and a convenient Subscribe & Save program. For more information, please visit www.izzosmile.com. About Premier Dental ® Products Company Premier Dental ® is a global privately-held business dedicated to delivering inspired solutions for daily dentistry. Dental professionals have turned to Premier for over 100 years as a leader in bringing innovative products to market that improve their daily procedures, practices and patient outcomes. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 18, 2022 01:54 PM Eastern Standard Time

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Rebuilding Together and Lowe’s Provide Critical Repairs to Historic Los Angeles Homes

YourUpdateTV

Nonprofit Rebuilding Together partnered with Lowe’s, the Official Home Improvement Sponsor of the NFL, to provide essential home repairs for community residents in Los Angeles neighborhoods including View Park, just outside SoFi Stadium, during the annual Kickoff to Rebuild event. A video accompanying this release is available at: https://youtu.be/GYbiDDQwtmY Kickoff to Rebuild, a Super Bowl-sanctioned event presented by Lowe’s, directly benefits 16 families in Los Angeles through home repairs, including roof replacements, bathroom upgrades, kitchen installations, landscaping, window repairs and fresh paint. The families include a senior struggling with mobility, a veteran on dialysis and a retired healthcare provider. Volunteers and local contractors completed the home repairs following COVID-19 safety guidelines provided by the Centers for Disease Control and Prevention. Additionally, Robert Woods, a Lowe’s Home Team member and wide receiver for the Los Angeles Rams, participated in the event. “At Rebuilding Together, our mission is to assist people with disabilities and low-income seniors in rehabilitating or modifying their homes,” said Zeeda Daniele, executive director of Rebuilding Together of the City of Angels. “Through Kickoff to Rebuild, volunteers, contractors and sponsors help make homes in our community safer and more accessible.” Rebuilding Together will also repair the headquarters of the Consolidated Board of Realtists, a local organization founded in 1949 that strives for democracy in housing by opening doors for Black professionals and consumers in real estate. The Board is part of the National Association of Real Estate Brokers (NAREB), which in 1963 secured the passage of the nation’s first state-level fair housing legislation in California. “Through our Kickoff to Rebuild events held during the past 27 Super Bowls, we’ve repaired more than 158 homes, engaged 5,000 volunteers and invested more than $5 million in communities nationwide,” said Caroline Blakely, president and CEO of Rebuilding Together. “This year, we are honored to continue preserving affordable homeownership and revitalizing communities in the Los Angeles area by providing critical home repairs at no cost to homeowners in need.” The work occurred in neighborhoods within a five-mile radius of the University of Southern California, including Baldwin Hills, Chesterfield Square, Crenshaw, View Park, Jefferson Park, West Adams, Wilshire Center, Koreatown, South Los Angeles and the western section of downtown Los Angeles. Despite years of investments into the university and public venues, these neighborhoods still face challenges including persistent generational poverty, substandard and obsolescent housing and low-paying jobs. “The houses we repaired during Kickoff to Rebuild are more than structures that can help build generational wealth, they are part of the community’s history and identity,” said Cesar Martinez, Lowe’s regional vice president. “We have proudly partnered with Rebuilding Together since 2007 and are humbled to provide our expertise in home repairs to help homeowners stay in their homes and safely age in place.” Kickoff to Rebuild is made possible by Lowe’s and Omaze. For additional information about Kickoff to Rebuild, visit rebuildingtogether.org/ktr. For more about Rebuilding Together City of Angels, visit https://rebuildingla.org/. About Rebuilding Together: Rebuilding Together is a leading national nonprofit organization with a mission to repair the homes of people in need and revitalize our communities. Each year Rebuilding Together affiliates complete about 10,000 rebuild projects. Learn more and get involved at rebuildingtogether.org. About Rebuilding Together City of Angeles: Rebuilding Together Of the City of Angels (RTCOA), located in Los Angeles, California, is a 501C3 nonprofit organization established on August 31, 2020, as an affiliate of Rebuilding Together Inc., headquartered in Washington DC. About Kickoff to Rebuild: Kickoff to Rebuild is an annual Super Bowl-sanctioned event hosted by Rebuilding Together. For the past 26 years, Rebuilding Together has partnered with the NFL in Super Bowl cities across the country, rebuilding houses and bringing together neighborhoods. Together, we have repaired more than 150 homes and engaged 5,000 volunteers during these Super Bowl events. About Lowe’s in the Community: As a FORTUNE ® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 17, 2022 04:55 PM Eastern Standard Time

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Restaurant Industry Year in Review: QSR Average Check Soars, Traffic Lags

Revenue Management Solutions

Revenue Management Solutions today released its analysis of US quick-service restaurant (QSR) performance for 2021. Overall, traffic continued its post-pandemic decline, but the global data solutions provider believes double-digit increases in average check will remain — and demonstrate a fundamental change in consumer behavior. To accurately assess the underlying trends of restaurant performance, RMS compared 2021 sales and traffic to pre-pandemic 2019 data. On average, sales were up 8.1% over 2019, and average check increased by a remarkable 22.9%. Traffic, on the other hand, remains low, down 12% as compared to 2019, and continued a negative trend in the second half of the year. Surprisingly, 2021 traffic also was even with or slightly lower when compared to the highly volatile 2020. “Consumer habits are fundamentally different,” notes RMS Director of Research and Consumer Analytics Francois Acerra. “Traffic is down, but the relative increases in average check indicate that QSRs haven’t lost customer segments. Instead, we believe that quick-service restaurant customers have permanently changed their behaviors — visiting less frequently than pre-pandemic yet spending more per visit.” RMS is among the only restaurant data providers to deconstruct average check and the story it tells about how consumers dine now. In its estimation, sales and traffic data still matter, but average spend has emerged as a leading indicator for overall performance. “Given the intense pressure on margins caused by rising commodity prices and labor shortages, analysts may give credit to price increases for the overall rise in average check,” said Acerra. “But when we dug deeper into the numbers, it’s clear that a behavior change is also driving up average check. In short, consumers are ordering more food, and for larger parties. We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” In 2021, the quantity per transaction — or how many items were purchased in a single order — was up 14.3% compared to 2019. Compare that to average net price, which was up 7.5%, and it’s clear that net sales performance was sustained by average check growth. “As QSRs make it increasingly easier to order off-premise with the rollouts of mobile applications and loyalty programs, they provide a convenience to customers that may take the sting out of higher prices,” said Acerra. This is true for efficient drive-thrus as well, notes RMS. In the company’s November 2021 survey of more than 800 US restaurant consumers, 76% reported making a restaurant drive-thru visit at least once a week, compared to 63% that reported dining in. Delivery, which has become a flashpoint for customers and operators, has steadily decreased since its peak in 2020. Just 49% of survey respondents reported using delivery at least once per week in November 2021, a steady decline from 60% in November 2020. “Wait times, poor customer service and order inaccuracy — not price — are being cited in our surveys as the top reasons for dissatisfaction,” said Acerra. “QSRs that can overcome challenges and deliver meals quickly, accurately and with a smile will deliver value to customers and potentially outweigh necessary price increases.” RMS has meticulously monitored consumer sentiment and behavior since March 2020, supplementing its 25-year experience and rich data insights with quarterly consumer surveys, university-sponsored research and anecdotal information. For more data insights and 2022 predictions, visit revenuemanage.com. About Revenue Management Solutions Now more than ever, Revenue Management Solutions (RMS) is committed to supporting restaurants through these ever-changing times. Today, more than 50 major brands in 40-plus countries trust RMS. Its data-driven analytics and tech-enabled solutions are designed to optimize sales, menus and a brand’s financial health. RMS provides actionable insights to more than 100,000 restaurant locations worldwide to help them make informed business decisions that drive profitability and combat inflation and increasing wages. The company holds five US patents on menu pricing and customer segmentation and supports ongoing academic research efforts. For more information on how RMS helps its clients, visit www.revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Rebecca Wilkins +1 214-437-9096 Company Website https://www.revenuemanage.com

February 17, 2022 08:05 AM Eastern Standard Time

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