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DeeLance Crypto Presale Launches to Bring Freelancing & Recruiting to Web3

Finance News

Web3 freelance and recruitment marketplace DeeLance launched its presale, raising more than $27,000 in its first 24 hours. This disruptive new platform seeks to revolutionize how companies hire contract employees and freelancers. Thanks to DeeLance’s use of blockchain technology, it’s simpler, faster, and cheaper to hire the right person for every job than ever before. Early investors have 15 days remaining to lock in the lowest price for DeeLance’s native ERC-20 token, $DLANCE. The project is planning an initial exchange offering at a list price of $0.035, representing a 40% increase from today’s presale price. DeeLance takes aim at the $761 billion recruitment industry DeeLance is making waves among analysts and investors because the potential size of its disruption is enormous. The global human resources (HR) and recruitment services industry is worth an estimated $761 billion according to research firm IBISWorld. DeeLance is going toe-to-toe right from the start with publicly traded companies like Upwork and Fiverr. However, DeeLance brings significant advantages for employers and freelancers compared to these legacy recruitment platforms. First, DeeLance makes it significantly cheaper to hire. Its 2% fee for employers is the lowest of any existing marketplace. Its 10% fee for freelancers is also highly competitive. On top of that, DeeLance doesn’t hold up payments for days on end. The platform’s blockchain-backed escrow accounts protect both employers and workers from loss, but release funds instantly once work is transferred and approved. Payments can be made in cryptocurrency as well as fiat, ensuring that there are no payment delays or costly foreign exchange fees. Visit DeeLance Presale Leveraging NFTs to manage ownership over work One of the biggest challenges that existing freelance marketplaces face is transferring ownership from contract workers to employers. Contracts rarely specify who gets to keep the intellectual property rights associated with any piece of content. DeeLance cuts through the confusion by tokenizing work as NFTs. When an employer purchases work such as a piece of written content or software code, they receive an NFT representing their ownership over that work as a deliverable. This ensures that there are never questions about who owns a piece of content and there are no limits on how companies can use the work that they’ve paid for. DeeLance metaverse offers new ways to work and hire Alongside its Web3 marketplace, DeeLance is developing the first metaverse built specifically for recruitment and freelancing. The DeeLance metaverse is an integral part of this platform, not an afterthought to take advantage of the latest trends. In DeeLance’s metaverse, employers looking to hire and freelancers looking for work will be able to interact freely as avatars. Employers can set up offices to hold meetings and interviews or even purchase virtual advertising to supercharge their hiring process. Freelancers can advertise their services and network with clients to encourage repeat work. The $DLANCE token plays an essential role in this metaverse. While contracts on DeeLance can be paid in fiat or a variety of major cryptocurrencies, offices and advertising in the DeeLance metaverse can only be purchased with $DLANCE. This means that employers and freelancers who purchase $DLANCE during the presale can lock in a discount on future office space and advertising in the DeeLance metaverse. It’s an investment not only in $DLANCE itself, but also in the future of their own businesses. Visit DeeLance Presale Limited opportunity to invest in the future of hiring DeeLance is bringing together blockchain, NFTs, and the metaverse to redefine how companies hire and how freelancers find work. It offers a major leap forward over existing recruitment platforms and holds competitive advantages in price, transparency, and speed. Investors, employers, and freelancers can lock in the lowest price for the $DLANCE token during the first stage of the project’s presale. For a limited time, $DLANCE is priced at $0.025 USDT. The price will increase to $0.027 in Stage 2 of the presale and to $0.030 in Stage 3. The presale has allocated 30% of the total $DLANCE supply and has a hard cap of $6 million. Investors can purchase $DLANCE through the DeeLance presale site using Ethereum (ETH), Tether (USDT), or a credit card via Transak. Visit DeeLance Presale DISCLAIMER: This is not to be taken as investment advice. Crypto is a volatile asset, do your own research before investing and only invest money you can afford to lose. We may receive commission for clicking links in this article. Contact Details Finance News Alex Brown alex@financenews.com

March 31, 2023 02:12 PM Eastern Daylight Time

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Uno Pizzeria and Grill Introduces New $1000 pizza

UNO Pizzeria & Grill

Uno Pizzeria and Grill, the inventor of the Chicago Deep Dish Pizza, has announced that it has developed a new pizza variety – the $1000 pizza known as the “UNO Grand”. This deep dish pizza features some trendy and expensive toppings that elevate the price tag of this unique offering. The new pizza is topped with delicately sliced Japanese Wagyu beef, thinly shaved white truffle mushrooms medallions and is capped off with real gold flakes. The toppings sit upon a standard large classic Uno’s deep dish cheese pizza with its flaky and tasty crust, tomato sauce and mozzarella cheese. This delicacy was the brain-child of new executive chef, Llewes Eki, who joined the Unos Restaurants executive team in January of 2023. “We were striving for a pizza the likes of which have never been seen. The Unos legacy is for innovation and trail-blazing and we are advancing that tradition with the introduction of this one-of-a-kind blend of ultra-premium toppings,” boasted Chef Eki. “Who else can compete with this pizza? We like to say it is large and in-charge”. Uno Restaurants CEO Erik Frederick added, “Chef Eki is certainly making a statement with this premium pie as it is his first dish introduced since he came on board”. Prime A5 Miyazakigyu Japanese Wagyu beef currently sells for around $450 per pound. The $1000 “UNO Grand” pizza contains about 4oz. of the prime in-demand beef. Even more incredibly, Italian white truffle mushrooms sell for around $4,300 a pound. This premium pie features about 2oz. of the exquisite white truffles. The gold flakes add a touch of flair to this bold offering. “We think we are far ahead of the trend on this pizza,” continued Chef Eki. “We anticipate the demand to be ridiculously high once people get to try the pizza. The taste symphony is one that dances on your taste buds and completely elevates your palette. While we know our current guests love their pepperoni and sausage pizza toppings, we think we can attract a whole new level of guest with these ultra-premium toppings. We’re exploring new avenues of distribution such as on private jets, exclusive boutiques and maybe even the White House.” The $1000 “UNO Grand” pizza is available at most Uno Pizzeria and Grill locations and is expected to have a limited time run with the chance to make the regular menu if sales boom as the company expects. Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes approximately 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states, and the District of Columbia, India, and Saudi Arabia. UNO is all about connecting people over awesome pizza – from its famous Chicago Deep Dish, which UNO invented in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas to its new Detroit Style Pizza. For more information, visit www.unos.com. Contact Details Chris Dellamarggio +1 339-613-7641 cdellamarggio@unos.com Company Website https://www.unos.com/

March 31, 2023 01:06 PM Eastern Daylight Time

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BioRestorative Therapies (NASDAQ: BRTX) Is Targeting The Global Obesity Epidemic With Its Recent IP Portfolio Expansion

BioRestorative Therapies, Inc.

By Julian Richard, Benzinga BioRestorative Therapies Inc (NASDAQ: BRTX) is expanding its ThermoStem® intellectual property portfolio for treatments targeting obesity, diabetes and other indications related to metabolic syndrome with another patent notice of allowance from the United States Patent Office, adding to its already 19 issued patents under the ThermoStem® patent family. BioRestorative’s ThermoStem® program is a novel cell-based therapy program using cells that have metabolic activity, that once transplanted may be able to regulate the bodies metabolic homeostasis (balance) and potentially induce weight loss and a better metabolic state. Metabolic syndrome is a cluster of conditions, such as obesity often times resulting in elevated cholesterol (fat) and glucose levels in the blood, these conditions increase the risk of developing type 2 diabetes, heart disease and stroke. Pioneering research conducted by Biorestorative Therapies demonstrated that brown tissue burns rather than stores energy. This work was published in Stem cells and was performed in a collaboration with the University of Utah. Increased levels of brown tissue support weight loss by increasing metabolism and reducing glucose and cholesterol in the blood. Thus, increasing brown fat levels and activity may be a powerful way to treat metabolic syndrome's significant mortality and morbidity. The ThermoStem® program is unique in that it pioneers the use of cell-based therapy to treat a global unmet medical need. The obesity and metabolic syndrome management space is the subject of intense clinical development and interest in the medical community. ThermoStem® will provide physicians with a therapeutic alternative to drugs with a different mechanism of action currently on the market. with Altimmune (NASDAQ: ALT), Eli Lilly Co (NYSE: LLY) and Pfizer Inc (NYSE: PFE) looking to emulate the success of Semaglutide, marketed by Novo Nordisk A/S (NYSE: NVO) for the treatment of obesity and type 2 diabetes. Semaglutide was FDA-approved in 2021 for “chronic weight management” and was the first drug approved for this indication since 2014. Because ThermoStem® is a biologic rather than a synthetic drug, it might be a safer alternative to drugs currently under development that have demonstrated safety issues, such as Altimmunes (NASDAQ: ALT) weight loss drug that demonstrated gastrointestinal side effects when used. Obesity: A Global Epidemic Type 1 and type 2 diabetes are two distinct forms of the same disease. Type 1 is an autoimmune disease, whereas type 2 is linked to lifestyle factors such as poor diet and lack of exercise resulting in obesity. Type 2 diabetes is caused by excess weight, poor diet and lack of exercise, leading to too much glucose (sugar) in the bloodstream. Cells in the body cannot respond as they would normally by removing glucose from the blood, a condition called insulin resistance. Type 2 diabetes can often be managed through diet and lifestyle changes such as eating a balanced diet, exercising regularly and maintaining a healthy weight. However, some people with type 2 diabetes may also need medication or insulin injections to manage their condition. Regardless of the type of diabetes, increased blood sugar can cause diseases of the heart, eyes and kidneys and may result in infection and amputation of the feet. The health economic burden of obesity and type 2 diabetes is profound. According to the Centers for Disease Control and Prevention (CDC), over 37 million Americans have diabetes (about 1 in 10), with up to 95% having type 2 diabetes. Type 2 diabetes has historically been considered a disease of adults; however, given the current obesity epidemic, it is becoming more common in children, adolescents and younger adults. By 2030, over one billion individuals will be obese, with 1 in 7 men and 1 in 5 women living with the condition. The World Health Organization has designated obesity as a global epidemic. The total annual cost of diabetes in the United States exceeds $327 billion. This includes direct medical costs, such as hospitalizations and medications, and indirect costs, from lost productivity due to illness or premature death. The burden of obesity and type 2 diabetes is not limited to economic factors alone. The impact of these conditions on the quality of life for patients and carers can be immense. People living with obesity and diabetes are at greater risk for physical, mental, social and emotional difficulties stemming from their condition. Mental health disorders such as anxiety and depression are common among people living with these conditions, partly due to the discrimination they can experience. Physical disability is also an issue for many people living with these conditions. The emotional toll of living with a chronic illness can be immense, leading to feelings of isolation, fear and frustration. ThermoStem® could potentially help with this burden through its novel approach. The novelty of the ThermoStem® technology was acknowledged by the United States Patent Office’s The Notice of Allowance was issued on February 24th of 2023. By expanding the ThermoStem® patent family with another issued patent, BioRestorative is positioned to further strengthen and secure its novel cell-based approach to treat obesity Visit https://www.biorestorative.com for more information on the company and its product candidates. This article was originally published on Benzinga. BioRestorative Therapies was founded by scientists and researchers committed to developing stem cell therapies to address unmet needs in patients with highly prevalent conditions.Our advances in stem cell biology and delivery protocols harbor great promise in conditioning our bodies’ own regenerative potential to treat major diseases more effectively than current interventions.Today, BioRestorative is actively developing programs that aim to dramatically increase quality of care for both (i) chronic back pain caused by disc degeneration, as well as (ii) metabolic disorders including obesity and diabetes. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Investor Relations ir@biorestorative.com Company Website https://www.biorestorative.com/

March 31, 2023 08:30 AM Eastern Daylight Time

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OMID Posts 2022 Annual Report and Provides Update

Omid Hldgs Inc

McapMediaWire -- Today, OMID Holdings, Inc. (OTC: OMID ) posted its Unaudited Annual Report for the Year Ended December 31 st, 2022. The company is pleased to announce that its production facility in Alpha, NJ is now GMP-certified for the production of tinctures as human food according to FDA 21 CFR Part 117. "GMP certification has long been a stated goal of OMID and reaching this milestone has invigorated the OMID team. We believe that GMP certification represents a higher standard of operations within the cannabis industry and we intend to leverage our proven capabilities to take advantage of new business opportunities. As an additional note in response to broad shareholder inquiries: I would like to confirm that the financial audit is on-going with unwavering internal support and I am eager to see it completed." stated Adam Frank, Chairman & CEO of OMID Holdings, Inc. About OMID Holdings, Inc. OMID Holdings, Inc. is a publicly-traded health and wellness company which produces a variety of finished consumer goods. The company operates a facility in Alpha, NJ which is GMP-certified in the production of human food according to FDA 21 CFR Part 117. OMID concentrates its efforts on research, design, development, production, and marketing. Most of the products manufactured by the company include cannabinoids derived from hemp and other herbal ingredients. Acts 2:12 For more information about the company, please visit https://omidholdingsinc.com/ or follow us on Twitter: @OMIDHoldingsInc Safe Harbor Act: Forward-Looking Statements are included within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise. Contact: Adam Frank Phone: +1 908-386-2880 Email: info@omidholdingsinc.com Contact Details OMID Holdings, Inc. info@omidholdingsinc.com Company Website https://omidholdingsinc.com/

March 30, 2023 09:15 AM Eastern Daylight Time

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Retiree Shareowners Seek to Limit Verizon Executive Golden Parachutes & Enhance Clawback Policy

The Association of BellTel Retirees

Members of the non-profit Association of BellTel Retirees, Inc. have two shareholder proposals for the 2023 Verizon (NYSE:VZ) shareowner meeting, aimed at strengthening the senior executive clawback policy while limiting executive golden parachutes. The annual meeting will be in Salt Lake City, Utah on May 11. The BellTel Retirees have a long and successful history of shareowner advocacy at Verizon, acting as an integral check for better governance practices. Since 2003, they have achieved 12 changes to corporate governance, including three by majority vote (2013, 2007, 2003). The Association of BellTel Retirees is proposing Item #8, a Shareholder Ratification of Annual Equity Awards policy (Aka: “Golden Parachute”) which recommends shareowner approval of any new and renewed senior executive compensation packages that would include severance or termination payments exceeding 2.99 times base salary plus target short-term bonus. A nearly identical retiree proposal achieved a 44% vote in 2022. This measure seeks to strengthen the current policy, which Verizon adopted following a successful 2003 BellTel-backed proposal that achieved 59% of shares voted. Retirees believe much more scrutiny is needed over exit packages, reflective of the one currently available to CEO Hans Vestberg. As disclosed in the 2023 Proxy, Mr. Vestberg could receive $31.6 million, or more than six (6) times his 2022 base salary plus a short-term bonus, upon termination following any change in company control. The second retiree proposal, by BellTel Chairman Thomas M. Steed, which achieved 37% in 2022, would amend Verizon’s Senior Executive Compensation Clawback Policy (Item #7). The current policy allows cancellation or recoupment of cash and equity compensation when executives engage only in “willful misconduct” resulting in a material restatement of the corporation’s financial results. BellTel believes the company’s current policy wording is too vague and lenient to ever be effective. Proposal #7 urges enhancing the standard from “willful misconduct” to “conduct” that can cause financial or reputational risk to the company. “The executive clawback policy governing senior executives, should reflect the same expectations that all other employees of Verizon are duty-bound to follow. There should not be a double standard,” said Steed, who submitted the proposal. “Since employees can be disciplined or dismissed for failing to execute their duties, senior executives should certainly not be rewarded for harm they cause to the company’s brand or reputation, or actions that result in Verizon needing to pay penalties or restitution.” Retiree and employee shareowners whose shares are held within a Verizon savings/401k plan are required to vote by no later than May 8, 2023. Contact Details Sabrina Petrafesa +1 646-213-1366 SPetrafesa@ButlerPR.com Tom Butler +1 646-213-1802 TButler@ButlerPR.com Company Website https://belltelretirees.org/

March 29, 2023 12:39 PM Eastern Daylight Time

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Minuteman Press Franchise in Macon, GA Moves to New Location & Has Grand Opening

Minuteman Press International Inc

Richie Moore and his family have owned the Minuteman Press franchise in Macon, Georgia since June of 2017. As they approach six years in business, Richie, along with his father and his wife Elle, have moved to a brand new facility at 4341 Interstate DR, Suite B, Macon GA 31210. To celebrate the move, Minuteman Press in Macon held a grand opening on February 21, 2023, that was sponsored by the Greater Macon-Bibb Chamber of Commerce, the Perry Area Chamber of Commerce, and the Robins Regional Chamber of Commerce. Richie shares, “We have needed more space for the last 3 years. We wanted to get the equipment needed to do the things our customers have been asking us to do and now we have the space and a lot of the equipment needed! We want to show Middle Georgia that the big jobs don’t need to be sent out of our local area, and that Minuteman Press in Macon can produce and deliver for them.” Richie further explains the benefits of the new facility: “We now have a lobby that we can show off our larger jobs and spark ideas in our customers. If that doesn’t do it we want to set up tours of our facility to show the machines’ capabilities for prints. We have just upgraded our main production systems on all of our paper products so that we can print even faster and deliver higher quality. We are able to get longer lasting, higher quality signage done at a fraction of the time it would take a typical sign shop to print.” When it comes to marketing the business, Richie has followed the Minuteman Press system and reached out to his local business community through networking groups. He also focuses on education potential and established customers on the product capabilities that Minuteman Press in Macon has to offer. Richie shares: “We have participated in a lot of networking groups in the last 6 years and that has been some of the main drivers behind our growth. We’ve worked hard on getting out into the community and talking about our vision at Minuteman Press Macon to our customers. Our message is simple: We are showing Middle Georgia that having a quick turnaround doesn’t have to sacrifice quality. We educate them on the fact that having quality doesn’t have to come with the highest price tag. And above all, we make it a point to let our clients know that growing larger doesn’t sacrifice the customer care that our customers receive on a daily basis. “There is a big market for the medium-size niche jobs that sadly is getting left by the wayside. We have customers that want 500 boxes or direct printed bags. They are a small-to-medium sized companies and they don’t necessarily need 5,000 bags that are all the same. They want 500 of 10 different bags so they can sell more products. We want to offer an option to those people who need help with all of their printing needs and don’t want to go to 5 different places to get them all done.” -Richie Moore, co-owner, Minuteman Press, Macon, GA Franchise Support from Minuteman Press International Before franchising, Richie shares, “My wife Elle and I come from the insurance world and before that I worked with computers everywhere. My dad called me up one day and asked if I’d be interested in a printing franchise. One of our computer customers was Minuteman Press Macon and the owner called us and asked if we would be interested in buying the computers back from him. We offered to let us try running the business for a few months and see if it was for us.” He continues, “We did it and we loved helping out the customers. We loved that every day was something new to do. You definitely have to stay on your toes in a print shop! So, my wife and I cashed in our insurance bonuses and bought into a new business with my dad. From there, we have grown it dramatically and want to continue to grow with our customers.” Richie shares his thoughts on the support he and his family have received since joining the Minuteman Press franchise family. He says, “The Minuteman Press franchise has been around a long time and will be around a lot longer. If you have seen it printed, they have had experience with it. Our corporate office has been a great support to us when we had questions on how to help our customers. They have always been supportive in helping us reach our goals. This move to our new building has been the top goal for us for at least 3 years now, and we couldn’t have done it without the help and guidance of our local RVP Dave Walton and the local support team.” Richie adds, “We took over in 2017 but this Minuteman Press franchise has been in Macon for 35 years! We have a lot of experience and knowledge about the products that our clients want and possibly some that you don’t even know about that can help!” When asked about his final thoughts on the move and being business owner, Richie says, “I like to remind all of our clients that WE ARE LOCAL and that we can help. We would love to show prospects what we can do and invite them to tour our facility!” Richie concludes, “For business owners, I would say you need to s urround yourself with smart people that have done it all and are successful. This way, you will end up driving yourself to reach their level. That’s yet another reason franchising and Minuteman Press was right for us.” Minuteman Press in Macon is located at 4341 Interstate DR, Suite B, Macon GA 31210. For more information, call 478-474-6263 or visit their website: https://minuteman.com/us/locations/ga/macon/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

March 29, 2023 10:00 AM Eastern Daylight Time

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Retirees Fight to Strengthen Clawback Policy, Limit Executive Golden Parachutes at Verizon

The Association of BellTel Retirees

Members of the non-profit Association of BellTel Retirees, Inc. have two shareholder proposals for the 2023 Verizon (NYSE:VZ) shareowner meeting, aimed at strengthening the senior executive clawback policy while limiting executive golden parachutes. The annual meeting will be in Salt Lake City, Utah on May 11. The BellTel Retirees have a long and successful history of shareowner advocacy at Verizon, acting as an integral check for better governance practices. Since 2003, they have achieved 12 changes to corporate governance, including three by majority vote (2013, 2007, 2003). The Association of BellTel Retirees is proposing Item #8, a Shareholder Ratification of Annual Equity Awards policy (Aka: “Golden Parachute”) which recommends shareowner approval of any new and renewed senior executive compensation packages that would include severance or termination payments exceeding 2.99 times base salary plus target short-term bonus. A nearly identical retiree proposal achieved a 44% vote in 2022. This measure seeks to strengthen the current policy, which Verizon adopted following a successful 2003 BellTel-backed proposal that achieved 59% of shares voted. Retirees believe much more scrutiny is needed over exit packages, reflective of the one currently available to CEO Hans Vestberg. As disclosed in the 2023 Proxy, Mr. Vestberg could receive $31.6 million, or more than six (6) times his 2022 base salary plus a short-term bonus, upon termination following any change in company control. The second retiree proposal, by BellTel Chairman Thomas M. Steed, which achieved 37% in 2022, would amend Verizon’s Senior Executive Compensation Clawback Policy (Item #7). The current policy allows cancellation or recoupment of cash and equity compensation when executives engage only in “willful misconduct” resulting in a material restatement of the corporation’s financial results. BellTel believes the company’s current policy wording is too vague and lenient to ever be effective. Proposal #7 urges enhancing the standard from “willful misconduct” to “conduct” that can cause financial or reputational risk to the company. “The executive clawback policy governing senior executives, should reflect the same expectations that all other employees of Verizon are duty-bound to follow. There should not be a double standard,” said Steed, who submitted the proposal. “Since employees can be disciplined or dismissed for failing to execute their duties, senior executives should certainly not be rewarded for harm they cause to the company’s brand or reputation, or actions that result in Verizon needing to pay penalties or restitution.” Retiree and employee shareowners whose shares are held within a Verizon savings/401k plan are required to vote by no later than May 8, 2023. Contact Details Butler Associates Sabrina Petrafesa +1 646-213-1366 spetrafesa@butlerpr.com Butler Associates Thomas Butler +1 646-213-1802 TButler@ButlerPR.com Company Website https://belltelretirees.org/

March 29, 2023 09:30 AM Eastern Daylight Time

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Liteboxer Announces Transformative Rebrand to Litesport

Litesport

Litesport, formerly known as Liteboxer, the leading trainer-led VR fitness company, announces its rebrand to reflect the brand’s evolution and continued expansion into workout modes beyond boxing. The new visual identity and name demonstrates the company's growth and marks a significant milestone, as the brand releases a monumental update to their popular VR-fitness app, including Strength Training. With the addition of the strength modality, Litesport creates an accessible, inviting and convenient environment for any and all fitness enthusiasts by bringing real trainers to your home. Litesport continues to disrupt the VR fitness industry with their new Strength Training mode which uses cutting-edge VR features, such as passthrough, hand-tracking, and mixed-reality to enable trainers to appear in the user's own space and provide effective dumbbell-based workouts. This addition to the app provides a first-of-its-kind experience with tried-and-true exercises, ensuring correct form while lifting weights as well as showcases Litesport's commitment to helping at-home fitness enthusiasts build strength, while increasing the app's appeal to a wider audience. The Liteboxer VR fitness app launched just over one year ago and now with the rebrand it includes Boxing, Total Body, and Strength workouts. The app has over 940,000 installs to date, and CEO and Founder, Jeff Morin, is delighted with the progress. Reflecting on the app's evolution since the original release in March 2022, Morin said, "The app has changed so much in the past 12 months. We added full body workouts with the launch of Total Body 6 months ago, and it became obvious that this made-for-VR, trainer-led experience is really something special. People love it, and it's a huge differentiator for us." Litesport's unique offering provides a workout experience that is personalized, interactive and is led by world class trainers. Members enjoy the one-on-one coaching experience, which they might not have access to otherwise due to time, cost, or location. Morin explains, "We are unique in the space where the trainer is in front of you, showing what you do for the entire workout. Not just an intro, not a voiceover, but right in front of you - showing you good form, sweating, and doing the work. Now take that, add the interactivity and the feedback made possible by working out in the headset, and we have something pretty addictive. That's what we're all about." The new Strength Training mode differs from the other workouts in the app, as it does not provide a 'score,' 'leaderboard,' or 'match' results. Instead, trainers provide guidance throughout the workout, targeting 16 key muscles, which are showcased on the interactive muscle map. Members have the ability to filter content by specific muscle groups to change the focus of each workout to reach their goals. The mode is intended to motivate members to compete with themselves, improving their muscle map and getting stronger with each workout. Morin concludes, "Building strength is essential, and we want to make it accessible to everyone. With Strength Training, we hope to give people who may have never sought out a strength workout - a starting point. They can find a workout to help strengthen their lower back so they might more easily pick up their toddler, whatever it might be. Our muscle map makes it simple to pick a target area, and the tracking and accountability will, we hope, make them come back to it and feel the result, but as a side effect of having fun in the app and doing something they enjoy." Litesport's app is available to download in the Oculus Store for $18.99/month, with a 7-day free trial. There is also an option to sign up for a free membership, which provides limited access to content. The app is compatible with Meta Quest, Quest 2, and Quest Pro headsets, providing immersive and fun workouts in the comfort of your own home. To learn more about Litesport, please visit www.litesport.com and @ LitesportVR on TikTok. About Litesport Litesport, formally Liteboxer, combines hit music, game dynamics, and expert training to create the world's most immersive workouts. By combining innovative boxing, full body, and strength training workouts, Litesport creates the ultimate virtual reality fitness experience placing real, certified trainers in the convenience of your own home. Litesport is designed to make your at-home workouts accessible and teach form accuracy while also keeping your goals at the forefront. Contact Details Powers PR Courtney Stewart courtney@powers-pr.com Company Website https://litesport.com/

March 29, 2023 09:03 AM Eastern Daylight Time

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NEW APP RESEARCH REVEALS NEARLY 50 MILLION ADULT AMERICANS HAVE PLAYED PICKLEBALL IN THE LAST 12 MONTHS; AVERAGE AGE DROPS TO 35

APP

America’s fastest growing sport continues its meteoric rise; Updated 2023 Association of Pickleball Professionals (APP) research highlights include 19% of Americans 18+ have played pickleball in the last 12 months, a 35% increase since August 2022 The Association of Pickleball Professionals (APP) has unveiled updated pickleball participation research which reveals that 48.3 million adult Americans – nearly 19% of the total adult population – have played pickleball at least once in the past 12 months. This represents an increase of 35% since the APP’s last research was concluded in August 2022, when the adult participation number reached 36.5 million. The updated study also revealed that the average age of pickleball players is 34.8 years, considerably younger than previously assumed, highlighting the growth of the game, in particular, among people between 18 and 44. The new research reveals additional data points for demographics and geographics of the pickleball-playing population in the United States. Demographics – Who is Playing Pickleball the Most? Avid pickleball players (those playing at least once per month) are much younger than ever stated or assumed. The latest research reveals that the average age of avid pickleball players is 34.8. More than 70% of avid pickleball players are between the ages of 18 and 44; 40% are between 25 and 34; and 18% are between 18 and 24. Additionally, since August 2022 there has been an 86% growth in players aged 35-44, and a 32% growth in casual players (those playing at least once per year). Pickleball is an inclusive sport by nature, appealing to all demographics, but the highest concentration of avid players are male – 62%. Among casual players, 57% are male and 43% are female. Geographics – Where Are People Playing Pickleball? The APP’s latest research also shows the hotspots of where pickleball is being played throughout the United States. The research revealed the top 10 DMAs (Designated Market Areas) account for 45% of all pickleball participation, with New York City and Los Angeles accounting for more than 21%. The top 10 DMAs for pickleball participation are: New York: 11.3% of the DMA population has played pickleball at least once in the past 12 months (5.5m) LA: 9.6% of the DMA population has played pickleball at least once in the past 12 months (4.7m) Dallas-Fort Worth: 5.2% of the DMA population has played pickleball at least once in the past 12 months (2.5m) Miami-Fort Lauderdale: 3.1% of the DMA population has played pickleball at least once in the past 12 months (1.5m) San Francisco - Oakland - San Jose: 2.9% of the DMA population has played pickleball at least once in the past 12 months (1.4m) Washington DC: 2.9% of the DMA population has played pickleball at least once in the past 12 months (1.4m) Houston: 2.5% of the DMA population has played pickleball at least once in the past 12 months (1.2m) Chicago: 2.5% of the DMA population has played pickleball at least once in the past 12 months (1.2m) Atlanta: 2.3% of the DMA population has played pickleball at least once in the past 12 months (1.1m) Seattle - Tacoma: 2.2% of the DMA population has played pickleball at least once in the past 12 months (1.1m) “The APP’s latest research proves that the rapid growth of pickleball continues unabated,” commented Tom Webb, Chief Marketing Officer of the APP. “We revealed in January just how fast participation numbers have increased in the last two years, and now we now are able to answer the question, ‘who is playing pickleball?’. Those people are younger than anyone thought, and there are many more people playing pickleball than has ever been seen before. “Over the past few years, we have seen this sport spread at an unprecedented rate – from recreational play in driveways, schools and clubs, to competitive leagues and tournaments, to the elite players at the professional level. That growth has brought a remarkable influx of players nationwide - they are younger, more diverse, and can be found in more places than anyone ever thought. Every day we hear stories across the nation of a new pickleball facility breaking ground, courts being built, and local communities gathering together to take part in the sport for the first time – and falling in love with pickleball. As stewards of the sport, the APP is honored to represent the nearly 50 million players who are now finding so much enjoyment from the game every day. Through the APP’s research, we are proud to be at the forefront of understanding the pickleball revolution – not only learning the metrics of how popular pickleball is becoming in the USA, and around the world, but solidifying our understanding of just how far the game has come, and leading where it goes.” About the APP Founded in 2019, the Association of Pickleball Professionals (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives. Follow the APP via APPTour.org, on Instagram, Twitter, Facebook, LinkedIn and YouTube. Contact Details The APP Tom Webb +1 512-952-9369 twebb@theapp.global Company Website https://apptour.org/

March 29, 2023 08:20 AM Eastern Daylight Time

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