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Premier Rugby Sevens to Bring Innovation and Equal Pay to North America’s Newest Sports League

Premier Rugby Sevens

North America has a groundbreaking new sports league. Scheduled to debut in the fall of 2021, Premier Rugby Sevens (PR7s) will showcase North America’s top male and female players, including world-class Olympic athletes. The league will provide equal pay and high-performance access under one league umbrella, adopting a touring format in cities across the United States and Canada. The sport of sevens, as it is known in its short form, is an incredibly entertaining game that showcases a fast-paced style of rugby with nonstop action through a series of 15-minute games in a single day. Starting with a pilot season in the fall of 2021, PR7s will feature many U.S. players who played in the 2016 Olympic Games in Rio and are expected to play in the Tokyo Olympics this summer. The league will feature six men’s teams and four women’s teams that play multiple games in one location. The host cities and schedule, along with tryout information, player announcements, and team names, will be revealed in the coming months. Fans are encouraged to sign up for news alerts and schedule updates at PRSevens.com. The league’s first player signings feature several stars from both the U.S. Men’s and U.S. Women’s National Sevens Teams, including Perry Baker, Danny Barrett, Abby Gustaitis, Carlin Isles, Ilona Maher, Folau Niua, Naya Tapper, and Stephen Tomasin. Baker, Barrett, Gustaitis, and Tapper participated in a launch video, which can be viewed HERE. PR7s was founded by Owen Scannell, a former collegiate rugby player from Dartmouth College. Scannell left a career in investment banking in 2017 to earn his MBA from the Tuck School of Business, with a focus on launching a startup in sports and entertainment. He spent two years running the commercial, business, and logistical operations for an American rugby franchise before departing to lay the groundwork for PR7s. “Rugby sevens is the most exhilarating sport in the world and perfect for the next generation of young fans,” said Scannell. “Sevens is extremely accessible and enjoyable for new North American fans and players. Our goal is to entertain fans through high-quality digital content, and unforgettable festival experiences in attractive North American destinations and markets. PR7s will provide our partners with unique and unparalleled activations across all our platforms.” Scannell’s first hire was Mike Tolkin as the league’s general manager to oversee all rugby operations. Tolkin brings an impressive resume to PR7s, including the role of head coach of the U.S. Men’s National Rugby (15s) team starting in 2012, where he led the U.S. to qualify for the 2015 Rugby World Cup. Most recently, Tolkin was head coach of Rugby United New York in their inaugural season in 2019. “Sevens is a fast-paced and dynamic game requiring skill, speed, power, and precision,” said Tolkin. “It's an incredibly entertaining game to watch, and PR7s wants to showcase the immense talent and athleticism of our athletes throughout North America. The U.S. teams have enjoyed great success on the world stage against international competition, and PR7s is a great opportunity to continue to grow that talent pool. Starting with many stars that are slated to play in the Olympics, our rosters will have incredible athletes who will provide a thrilling experience for our fans.” Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America. Scheduled to debut in the Fall of 2021, PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league will showcase the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. Contact Details Eric Nemeth eric.nemeth@prsevens.com

May 19, 2021 08:57 AM Eastern Daylight Time

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Mirriad and Tecate Beer Partner to Enhance In-Content Advertising

Mirriad

Mirriad, a leading in-content advertising company who place brands into video using Academy Award Winning technology, released a new study outlining success from a January 2021 partnership with Mexican beer brand, Tecate. Research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to a new model to embed their brand into content and expand their marketing into music videos, relying on Mirriad’s newly launched Music Alliance —a specialist division dedicated to growing creative and financial opportunities for artists by placing brands into visual music content. As marketers look to engage audiences in an era of ad avoidance, the Alliance allows them to weave their brand imagery into artists’ music videos and connect with fans in an authentic way. Mirriad’s pioneering, patented AI technology scans content for its emotional register moment by moment thus allowing brands to appear in exactly the right place at the right time - and critically with the right audience. This bespoke technology allows for advanced targeting that authentically connects brands with customers at scale – a huge leap forward for the advertising industry. Using Mirriad’s technology, Tecate seamlessly embedded brand signage and product throughout Regional Mexican artist Giovanny Ayala’s hugely anticipated release, ‘Pa' Que No Te Anden Contando’ distributed by music label Gerencia 360. Research conducted by Kantar demonstrates the strength of the product and signage embeds in driving key brand KPI’s, including: Top of mind Awareness of Tecate was lifted by +27ppt as was any unaided awareness Awareness of Tecate advertising rose +43ppt The campaign increased affinity to Tecate by +8ppt and drove a +7ppt increase in Purchase intent Even further, consumers had very positive views of this advertising approach: 89% of regular Tecate consumers liked the format 85% said it was a natural fit to the content 80% said that it was not distracting Tecate wanted to highlight both their product and signage to promote their tagline, “Mexico is in us,” within Regional Mexican music, a genre popular amongst their Mexican American customers. Mirriad’s close partnerships across major labels and independently owned Hispanic labels meant that Tecate were presented with over a dozen Regional Mexican videos set to release within their campaign window. Once the video was chosen, Mirriad was able to execute this initiative within hours of the scheduled release, which is completely unprecedented. “We’re thrilled to have collaborated with Mirriad, tapping this cutting-edge technology to create relevant engagement between Tecate and Mexican music and culture,” says Oscar Martinez, Tecate USA Sr. Brand Director. “Our largely Mexican American consumer base embodies a maverick spirit, and the integration of this content into Giovany’s music video was a win-win for everyone.” “Coming out of the social movements of 2020, and only going stronger in 2021, it’s refreshing to see more companies leaning into multicultural consumers by allocating large advertising budgets to diverse content that resonate with these communities. Mirriad not only gives brands access into multicultural content, but also works to ensure brands are woven into the right contextual moments, in a way that feels authentic to the viewer,” says VP of Brand Partnerships at Mirriad, Maria Teresa Hernandez. “We’re really excited to see this latest research that supports what we’ve known for a long time around Mexican American consumers and their purchasing power. We look forward to continued work with other brand partners and Mirriad using this creative and innovative technology to reach audiences,” says Luis Del Villar, CEO of Gerencia360. “Giovanna Ayala is a Tecate fan and honored to have the brand support his artistry.” “Tecate empowering Regional Mexican artists is a great example of an authentic partnership of brand and genre that will only strengthen the relationship with their loyal audiences,” adds Hernandez. About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill Rachel Wyncoop +1 845-901-1349 mirriad@kitehillpr.com

May 19, 2021 08:00 AM Eastern Daylight Time

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COVID-19 crisis will lead to a new period of rapid, transformative growth and prosperity: Studio 44 reveal 10 key insights for business leaders

Stockwood Strategy

As we recover from the COVID pandemic, environmental, social and technological trends are converging, leading to rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation, argues Simon Sear, CEO and founder of Studio 44. Leaders need to ensure that they and their organisation are ready to innovate and transform. Sear said: “The COVID crisis will lead to a new period of rapid, transformative growth and prosperity just like the First World War led to the roaring twenties, the Second World War to the golden age of capitalism and the recession of the late 1970s to the expansive growth of the 1980s. Spring always follows winter.” Combining with this natural economic cycle are major tailwinds, such as society’s demand for more progress on racial and gender equality, social mobility and mental wellbeing, Studio 44 argues. Governments and wider society have reached a tipping point on progress with environmental sustainability, while technologies including artificial intelligence (AI), hyper-automation and the Internet of Things (IoT) are supercharging change. These converging trends will result in rapid, disruptive and transformative change, the likes of which we have not experienced for more than a generation. Sear added: “Economists are predicting record growth and leaders need to ensure that their organisations are bold, more agile and quicker to change than at any time in history in order to deliver competitive performance in terms of cost efficiency, revenues and return on capital” Studio 44 has identified ten key insights by working with leaders during the challenging times of COVID, ranging from experimentation to mindset, technology to organisational culture. Sear concluded: “The crisis has highlighted many insights into how leaders can prepare for this next phase of growth and the journey ahead. They are at a once in a generation inflection point, opportunity is coming, and they need to ensure that they and their organisation are ready to innovate and transform.” Here is a summary of Studio 44’s top ten insights: Create a common mission: Often, in non-crisis times, organisations pay lip service to their mission. It’s written down, but no one really buys it. If the crisis did one thing very well, it was to provide a focus. The need for speed: The pace of change had been increasing, but the crisis supercharged this. Leaders need to focus their organisation on being able to respond quicker and with more agility than ever before. Change the corporate mindset: Many companies have long-held beliefs that limited their ability to respond and transform assumptions that need to be put in the bin. Make bold investments: The successful businesses of the last 12 months were the ones that had historically invested in new ways of working and bold new propositions. Experiment: In a decade that will be defined by rapid change and transformation, inexpensive, fast experimentation needs to be in the DNA of an organisation. Allocate your best people to your best opportunities: The pace of change is becoming ever faster and the war for talent continues to heat up. Leaders need to balance the need for transparency and fairness with quickly getting the right people in the right roles to optimise the chances of an organisation’s success. Teach more than new digital skills: In building on the successes of working from home and a period of change and disruption, it's crucial to teach employees new cognitive strategies and behaviours to enable them to adapt. Break the silos: During the COVID crisis innovative leaders gathered a multi-skilled team, incentivised them all for success in the same way and gave them the space to make it happen. Many leaders are now thinking about how they can maintain this kind of operating model and not return to older ways of working and the inefficiencies they create. Keep communicating: The pace of disruption and uncertainty in the next decade means that people will often feel unsettled and will seek reassurance. These are the same needs team members faced during the COVID crisis. Practice stakeholder capitalism: Leaders need to take a cooperative model into the next period of transformation. They need to take a long-term view, to have a strategy that not only ensures financial performance in the short term, but invests, and is seen to invest, in longer-term positive outcomes for all stakeholders. About Studio 44 Studio 44 is creating the future. It is a next generation consultancy that helps senior business leaders create step-out growth, disrupt markets and transform their culture and ways of working. It brings together smart people from tech, the arts, business and science with a common mission to create growth for clients with a focus on people and the planet. By bringing diverse thinking and the spirit and energy of a start-up to corporate clients Studio 44 radically shifts the operating model of a traditional consultancy. Contact Details Studio 44 Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://studio44.io/

May 19, 2021 05:00 AM Eastern Daylight Time

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Digital transformation evades businesses that mismanage data

Stockwood Strategy

Data is poorly understood, inadequately valued and badly managed by global businesses costing them and their investors billions of dollars every year, according to a report published today by Anmut, the data valuation specialists. This is a big problem because it means most businesses are running on data that isn’t fit for purpose. The Anmut Data Leadership Report compiled data and anecdotal evidence from almost 100 Chief Data Officers from organisations headquartered on five continents whose collective annual revenues total over $1 trillion. The report finds that 91% of business leaders believe data is critical to the success of their businesses. However, only one in three (34%) of their companies manage their businesses’ data assets with the same disciplines as other business assets. These companies spend their allocated data management budget on creating value from their data that in turn helps them scale their businesses and develop their strategies. The remaining two thirds (66%) are using half of their data budgets to fix problems and errors identified within the data itself. According to the report, the average global business spends between 4% and 7% of annual operating expenses on managing its data. For a global financial services brand, that amounts to as much as $1.5-3 billion annually. “Time and again we’re seeing international businesses and household name brands coming under fire for reasons that seem preventable with hindsight,” says Herman Heyns, CEO of Anmut. "Those that succeed do so because they really understand the value of their data, and therefore prioritise and manage it well." Three quarters of respondents (76%) say their businesses are investing in large-scale data and digital transformation strategies. And, 63% say data is more critical than technology to achieve business transformation. Yet, Anmut's report also finds that technology investment regularly overshadows data investment. Technology gets three times the attention (73%) and five and a half times (88%) the budget as data. This is in spite of the fact that technology is dependent on reliable data to run well. Heyns adds: “The preference to invest in technology over data throws up a fascinating question about what digital transformation really means for businesses all over the world. Digital transformation is a term that’s used everywhere, in every annual report and corporate strategy document. Digital transformation is what companies do to become data-driven. The advances many companies make might be digital in name, but to create the transformation they're aiming for, they cannot lose sight of the data.” Chief Data Officers (CDOs) interviewed for the report regularly cite the challenge to make data something that everyone in their businesses understands, values and knows how to manage. The report finds that one third of company boards (33%) don’t consider data a ‘material asset’. 9 in 10 CDOs (87%) say putting a monetary value on data would enable people within the business to manage that data better. Heyns adds: “A critical issue for businesses’ data leaders is winning senior buy-in. When the board doesn’t appreciate the value of data to a company’s future performance, it’ll lack investment further down the business. That’s where data valuation comes into play. When the value of data assets are set out in pounds and pence, data can be thought of as a business asset. Then it climbs up the food chain, gets taken more seriously, impacts C-suite decision-making more readily, and receives greater investment. When data is treated like any other asset by assigning a monetary value to it, businesses can make better strategic decisions.” Anmut, whose clients include Smith & Nephew and Highways England, advises international companies across all sectors on how to manage, measure and value the data within their businesses. Intangible assets make up 90% of the total market value of the world’s largest companies. Anmut’s most conservative estimates put data at 20% to 30% of that. With only a third of companies managing that value well, it’s not a surprise that companies who do manage data well - the FANGS - have become the most valuable companies in history in the shortest time. In March, the UK’s Department for Digital, Culture, Media & Sport (DCMS) published its report: Increasing Data Access across the UK Economy in which they commit to creating a framework within which the government may have the ability to make interventions into private and third sector organisations to unlock the full value of their data. DCMS follows governments in several leading economies including the US and Germany that are taking the lead to enforce better data management in business. About Anmut Consulting Anmut is the only data asset management company that makes the value of data unignorable, comparable and manageable for businesses investing in digital transformation. Anmut believes in the power of data-driven decisions to make people’s lives better, be they customers, employees, suppliers, shareholders, local communities or future generations. Contact Details Anmut Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.anmut.co.uk/

May 19, 2021 04:00 AM Eastern Daylight Time

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Airbnb Drives Job Support for Cities’ Post-Pandemic Recovery

YourUpdateTV

Cities are facing drastically reduced tax revenue and high unemployment among industries reliant on tourism. More than 61 million jobs were affected due to the pandemic, The World Tourism & Travel Council (WTTC) estimates. Recently, Christopher Nulty, Head of Global Public Affairs at Airbnb, participated in a satellite media tour to discuss how Airbnb is offering important economic benefits to small businesses and communities around the world. A video accompanying this announcement is available at: https://youtu.be/QS_84fewLlQ To better understand how Airbnb can help support local economies and cities as they plan for their post-pandemic recovery, Oxford Economics recently analyzed the economic impact of the Airbnb community in select destinations around the world. The analysis found that in 2019, in the 30 destinations studied, Airbnb supported over 300,000 jobs, including tens of thousands of jobs in industries like restaurants and retail that have been hit hard by the pandemic. Airbnb guests supported more than 100,000 restaurant industry jobs, nearly 95,000 retail jobs, nearly 50,000 transportation jobs, and more than 40,000 entertainment jobs. Travel is coming back, Airbnb’s 4 million Hosts are welcoming guests in cities across the world and Airbnb promotes the kind of travel, and tourism that is good for Hosts, guests, and local communities. As cities, states and countries plan for the months and years ahead, this data shows that Airbnb can be an important part of our economic revitalization. For more information, visit Airbnb.com/JobsReport About Christopher Nulty: Christopher Nulty is Airbnb's Head of Global Public Affairs. Prior to joining Airbnb in 2015, Christopher led public relations for Yahoo CEO Marissa Mayer. Christopher started his career in Washington, D.C., where he worked on Immigration and Healthcare Policy at the 2.2 million member Service Employees International Union (SEIU). A proud native of upstate New York, Christopher is a graduate of Colgate University where he currently serves as a director on the Alumni Council Board of Directors. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 18, 2021 04:00 PM Eastern Daylight Time

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iTradeNetwork Launches Advanced Food Traceability Tools Now Providing Instant Notification For Food Contamination

iTradeNetwork

Speed is critical when removing unsafe food from the supply chain to prevent illness and save lives. Since the beginning of May alone, there have been eight food safety recall events in the US. According to the US Department of Agriculture, about 48 million episodes of foodborne illness and 3,000 deaths occur per year in the US. The most common foodborne pathogens cause an estimated annual burden of $14 billion to $36 billion. iTradeNetwork (ITN), the global provider of supply chain management solutions and traceability for the food and beverage industry, has added new capabilities that instantly identify specific recalled products and simultaneously notify suppliers and buyers. These traceability tools help remove recalled products from the supply chain more quickly, whether they are in route from supplier to buyer, at a distribution center or at the final point-of-sale/consumption. These functions are unique in the industry and built on the strength of iTradeNetwork's 8,000 customers and integrated FDA/CDC alerts. “Food safety has never been more important,” explained iTradeNetwork’s CEO Rhonda Bassett-Spiers. “Our new traceability tools allow for instant and simultaneous notification about food recalls and provides the food’s exact location across the entire supply chain with surgical precision. Traceability also reduces food waste, saves money and protects brands. It is not overstating to say that this innovation will contribute to saving lives and livelihoods.” HOW IT WORKS iTradeNetwork’s new advanced traceability modules include: Incident and Recall Management: FDA/CDC alert integration is a new standard for the industry, combining system-level monitoring with machine learning accessible online or through a mobile app. Growers/suppliers and retailers can be notified of a food safety incident the moment it is suspected and isolate affected products whether they are pre-shipment, in-transit or in-store. This allows for immediate action to protect consumers and brand integrity. Recalls can be issued within seconds to protect customers and save lives. Label-less Trace: For protein providers, suppliers of lower risk produce commodities and high-volume produce operations not currently using PTI or item labeling, this technology enables alerts, notifications and food safety incident management based on purchase order data, not labels. iTradeNetwork is in a unique position to provide unparalleled supply chain visibility, processing millions of transactions annually for its network of more than 8,000 global customers. EDUCATIONAL WEBINARS iTradeNetwork is hosting a series of educational webinars to provide further information about traceability. Register here: Next-Level Traceability: A Live Solution Showcase Series Transforming Traceability: The Urgent Need for Food Safety Solutions Wednesday, May 19, 11am PST Traceability Without Labels: A Food Safety Breakthrough Solution for Fresh Produce Tuesday, May 25, 11am PST Traceability Without Labels: A Breakthrough for Protein-Related Recalls Thursday, May 27, 11am PST Label Traceability/Incident Alert & Recall Management Tuesday, June 1, 11am PST Palletized Advanced Shipment Notice (ASN) Traceability Solution Thursday, June 3, 11am PST ### ABOUT ITRADENETWORK iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry, with more than 8,000 active customers. Suppliers and resellers connect on iTradeNetwork’s technology platform to create active partnerships and easily transact. The platform also provides one-stop-shopping for freight, food traceability, fresh inspection and supply chain compliance, which creates efficiencies for buyers and sellers alike. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, including photos, are available. To interview ITN's CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or itn@landispr.com. Contact Details Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

May 18, 2021 09:03 AM Pacific Daylight Time

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Majestic Resorts launches Hotel + Flight on Majestic-Resorts.com powered by Priceline®

Majestic Resorts

Striving to provide the best possible vacation experience for our guests is the passion of Majestic Resorts. For more than 15 years, Majestic Resorts has established an exceptional all-inclusive vacation experience in the Caribbean at the resort level by providing our guests exclusive, personalized service from the moment they arrive at the resort. That being said, it can’t be forgotten that the vacation experience really starts for our guests when it’s time to start making travel plans. By including the option to add a flight when booking an all-inclusive resort stay on Majestic-Resorts.com, Majestic Resorts looks forward to seamlessly connecting the online booking experience for our guests. By bundling everything together, Majestic Resorts is able to offer our absolute lowest prices for hotel, plus savings on flight deals. Additionally, airport transfers through GoMajestic, a Majestic Resorts company that provides transfer and excursion services, will be available on the confirmation page after making the reservation. This allows guests to reserve the entire travel experience from arrival through departure with the ease, and confidence, of booking directly through Majestic-Resorts.com. The option to add a flight with a resort booking on Majestic-Resorts.com is available now at: https://packages.majestic-resorts.com. Package deals will be powered by Priceline ®, an equally customer-centric travel partner that provides travelers smart and easy ways to save online through a robust, and user-friendly, search technology and website experience. After all, a vacation should be relaxing, including the way in which you book it. About Majestic Resorts Majestic Resorts is a luxury, all-inclusive resort brand with a focus on exceptional beachfront vacation experiences and overall excellence in the Dominican Republic and Mexico. Majestic Resorts is dedicated to providing the highest standards of quality hotel accommodations, an international and local culinary and mixology experience, incredible entertainment, stunning spas, and exclusive, personalized service. For more information visit, www.majestic-resorts.com. Contact Details Sarah O'Brien +1 809-722-4938 sarah.obrien@majestic-resorts.com

May 18, 2021 11:00 AM Eastern Daylight Time

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Lack Of Long-Term Care Planning Forces Retirees To The Poverty Level For Assistance by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

May 18, 2021 10:05 AM Eastern Daylight Time

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TRUST SCIENCE PLEDGE CALLS FOR PUBLIC TO ENGAGE IN SCIENTIFIC LITERACY

International Day of Light Steering Committee

After a year in which scientific breakthroughs are helping countries return to a sense of normality, a new pledge offers the general public a path to draw attention to the importance of scientific literacy. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society is a first step to recognizing the vital role science plays in improving quality of life and combatting scientific misinformation. Scientific literacy, or the understanding of science, its methodology, observations and theories, starts with appreciating the wonder and advancements of science. One current example is the progress made with vaccines, but the past year has seen many other scientific developments, specifically in light science. These include advances in high-speed communications enabling families to stay connected through videoconferencing, faster access to online media content and breakthroughs in astronomy and planetary exploration such as NASA’s Perseverance Rover landing on Mars in February. With the rise of disinformation, declaring support for the scientific process provides a concrete way to stand up for science and the benefits it brings to society. The pledge, launched in celebration of the UNESCO International Day of Light on 16 May, aims to promote support for the scientific process and to acknowledge the many benefits of science for society. Nobel and Breakthrough laureates, scientific leaders, CEOs and everyday citizens worldwide have signed the pledge, taking a significant step in building scientific literacy and trust in the scientific method. “We all share responsibility for seeking out trustworthy scientific information,” said Dr. Jess Wade, a physicist working in the Department of Materials at Imperial College London. “Before sharing information about a scientific claim, we can check the source of claims, research the credibility of the author and double-check the facts with fact-checking organizations.” The pledge complements other strategies for identifying fact from fiction. A first step in achieving scientific literacy is the careful questioning of any statement that is positioned as a scientific fact. Below are three ways the general public can check the validity of something they may have read, heard or seen online as a fact: 1. Embrace initial skepticism and check the source of the claims. 2. Watch out for rhetoric. A credible author will cite facts and sources and the results of scientific research rather than “science” itself. 3. Double-check the facts with fact-checking organizations. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 18, 2021 09:03 AM Eastern Daylight Time

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