News Hub | News Direct

Lifestyle

Beverage: Coffee/Tea/Non-Alcoholic Beverage: Spirits/Beer/Wine Casino/Gaming Fashion Food/Cooking/Baking Health & Fitness Home Goods Hospitality Leisure Activities & Hobbies Parenting Pets Photography Seniors Travel & Tourism
Article thumbnail News Release

Everygolf: Key player to sharpen Vietnamese golf industry

Everygolf

HANOI, VIETNAM - Media OutReach - 13 January 2022 - Along with serious investments in setting up golf courses, acquiring world-class technologies, and assembling high qualified coaches, Everygolf expects to become a new breeze in the Viet Nam golf industry. Since the first ever-recorded golf course in the early 20th century, Viet Nam, especially in recent decades, has put substantial effort into accelerating the golf industry. Currently, Viet Nam boasts 80 golf courses, with at least 44 new projects undergoing construction. Viet Nam’s golf industry has been recognized with the highest growth rate in the world, generating nearly 100 million USD in yearly revenue, and up to 13% annual expansion of active golfers. Despite the ongoing pandemic, Vietnamese conglomerates and governments progressively invest in large-scale projects to establish golf courses, acquire technologies, and assemble capable workforces. To esteemed architects, especially to those who worked for projects in Viet Nam, the country’s magnificent landscape of mountains, lush forest, and long coastline are a “godsend.” These divine advantages have inspired legendary designers including Sir Nick Faldo, Ernie Els, Greg Norman, Robert Trent Jones II, and Jack Nicklaus, whose world-renowned masterpieces have made Viet Nam an incredible golfing destination worldwide. “As a highly-specialized business, Everygolf aims to gain the favors of international customers through the delicate blend of golf experience and Viet Nam’s rich culture and heritage,” said President of Everygolf Nguyen The Dai. Vietnamese youth seeking their first swings have led to a steady uptrend of fresh golfers registering for a golf course each month. The segment is forecast to grow in the near future, as playing golf becomes more affordable. At present, golfers between 24 - 45 years old, who hold C-level titles or higher, and have above 1,000 USD of monthly earning account for the market majority. The influx of next-generation golfers requires extensive adaptation and joint effort of enterprises across industries. To accommodate the next era of golfing, a high-performance golf training company based in Hanoi, Viet Nam - Everygolf desires to be successful as a premium provider with combinations of world-class technology and expertise. Everygolf offers state-of-the-art training facilities and coaching services for golfers of any caliber. The company provides fundamental education of the basics, skills, etiquette, and sportsmanship through professional training. Everygolf employs high-tech provisions (Trackman, Foresight) and veteran TPI-certified coaches. Golfers can improve their game with real-time data followed by practical analysis, which supports their progression. In the long-term, Everygolf is committed to Silk Path Hotel as a strategic partner in a 52 million USD construction project of Dong Trieu golf course in Quang Ninh Province. “Seeing my country maturing into a wealthier and stronger nation, golf is now more accessible to people from different walks of life. As a proud Vietnamese who loves golf, I wish to sharpen the industry so every Vietnamese can approach, learn and enjoy this wonderful sport,” said CEO of Everygolf Jenny Nguyen. The thriving Viet Nam golf industry offers abundant opportunities for multiple industries including sport, tourism, F&B, and hospitality. A thorough exploration of competitive advantages and commercial potential would make Viet Nam an attractive and irresistible destination for international golfers. Contact Details CEO ceo@everygolf.vn Company Website https://everygolf.vn/

January 13, 2022 11:40 AM Eastern Standard Time

Image
Article thumbnail News Release

Spiceology Secures $7 Million Investment from San Francisco-Based Jackson Square Ventures

Spiceology

Spiceology, named the fastest growing spice company in America by Inc. 5000 for three years running, today announced the closing of a $7 million equity fundraising led by San Francisco investor Jackson Square Ventures (JSV). JSV specializes in early stage investments in SaaS, enterprise software and marketplace companies; their investment in Spiceology marks the company’s first addition of a consumer packaged goods (CPG) brand to their portfolio. Spiceology has built its brand and strong reputation with chefs and consumers through a focus on quality, innovation and sustainability. The company started selling products in local farmers’ markets and has grown into a beloved brand sold around the globe, from Dubai to Perth, Australia. “Challenger brands that disrupt industries share a few common attributes: a distinctive, authentic brand; a product that customers love and are passionate about; and the ability to engage and create a community,” said Pete Solvik, Founding Partner and Managing Director at JSV. “Spiceology has thoughtfully transformed a perceived commodity into an active community that people want to be a part of. We are proud to partner with Chip and team as they build Spiceology into a next generation beloved CPG brand.” JSV’s portfolio includes notable software standouts DocuSign, Upwork, OfferUp, Seismic and Strava -- companies that solve everyday challenges for consumers and businesses very simply -- the same ethos shared by Spiceology in helping chefs and consumers easily bring fresh, innovative flavors to their respective tables. Chef-founded in 2013, Spiceology has expanded into an omnichannel business with fast-growing segments in foodservice, direct-to-consumer, retail and grocery. “Younger generations want something different - something authentic, high quality and innovative that enables them to enjoy every meal,” said Chip Overstreet, CEO of Spiceology. “There’s nothing more rewarding than hearing from customers that Spiceology has changed their lives, that they’re having fun with food, experiencing never-before-tasted flavors and looking forward to every meal. We’re building a flavor community and the fresh capital and partnership with JSV will help us get out to even more consumers and chefs to inspire generations to experiment with flavor.” With more than 400 ingredients and innovative blends like Smoky Honey Habanero, Raspberry Chipotle, Black & Bleu, and Maui Wowee at the heart of the brand, Spiceology also routinely collaborates with notable brands and culinary experts, including New Belgium Brewing, Derek Wolf and Chef Jet Tila. For more information, visit spiceology.com. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

January 13, 2022 08:00 AM Eastern Standard Time

Article thumbnail News Release

Entertainment Industry Leader Jed Weitzman joins Logitix as Head of Music

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Jed Weitzman as their Head of Music. Weitzman brings over 25 years of experience as an executive in the entertainment industry, specializing in talent management, technology, and ticketing. Through this newly created position, Weitzman will lead the music division for Logitix to optimize concert ticket sales through real-time data, dynamic pricing, and distribution. “Jed is one of the most respected leaders in our industry,” said Logitix CEO Stuart Halberg. “He has a proven track record of helping artists and promoters navigate their ticketing strategy and increase revenue. He is joining an all-star team at Logitix that continues to prove that we are the most trusted solution to optimize ticket sales for live events.” Before joining Logitix, Weitzman built the music division for Ticket Evolution and consulted for over 60 major concert tours. He worked directly with agencies, promoters, venues, and managers to create revenue. Earlier in his career, Weitzman oversaw world tours and licensing deals, working with many of the world’s top artists, including Prince, Dave Matthews, Billy Joel, Tom Petty & The Heartbreakers, James Taylor, Jane’s Addiction, and Morrissey. “Throughout my career, I have always taken the approach to consider the artist first,” said Weitzman. “There is nobody helping artists, teams, and promoters more in the ticketing space than Logitix. They represent the present and future of the ticketing industry, and I’m thrilled to lead their music division.” Weitzman’s career started in television, working on shows like Saturday Night Live and Late Night with Conan O’Brien before becoming a sought-after talent manager and TV development executive. He spent nearly 10 years managing careers of comedic talents, including Zach Galifianakis, Stephen Colbert, and Steven Carell. During his time at Brillstein Grey Entertainment, he worked with the writing and production staff of The Larry Sanders Show, Mr. Show, and The Dana Carvey Show. From Oct. 1 through Dec. 31, 2021, Logitix managed 2.4 million tickets that sold for over $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

January 12, 2022 11:03 AM Eastern Standard Time

Article thumbnail News Release

iTradeNetwork Introduces OrderMaestro — The Food Industry’s Best-In-Class E-Commerce Platform That Gives Foodservice Distributors a Competitive Advantage

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro for distributors — a mobile e-commerce solution that automates and streamlines the ordering process for their customers. OrderMaestro enables distributors to create powerful loyalty programs, easily promote specific products, increase sales opportunities and deliver a best-in-class mobile ordering experience that customers love. Over the last 18 months, distributors have had to evaluate business operations to survive in an ever-changing foodservice climate. Small and independent restaurants have closed their doors for good, forcing distributors to pivot to find new customers and explore different channels for revenue. Meanwhile, COVID-19 has accelerated digital transformation and technology adoption by three to four years 1, pressuring distributors to quickly adapt to new technologies to meet customer needs. Customers are expecting more — and faster — than ever before. In order to compete with the thousands of distributors on the market, they need to deliver a seamless mobile ordering experience that will attract customers — and keep them coming back. Introducing OrderMaestro OrderMaestro is a branded e-commerce platform that catapults distributors into the digital age and allows them to do more with less. iTradeNetwork designed OrderMaestro to offer a personalized experience for customers. Distributors will not only grow sales revenue, but they will also provide an intuitive and scalable ordering experience for their customers. This best-in-class solution provides clear order guides across units, auto-generates orders from past purchases and offers configurable workflows to streamline purchase order (PO) approvals — but that scratches the surface of what OrderMaestro is capable of doing: Create Powerful Loyalty Programs That Attract and Engage Customers: Build a loyal customer base and increase revenue with in-app promotions. With OrderMaestro, distributors can create loyalty programs, drive volume to specific products, get rid of excess inventory quickly, run holiday and seasonal promotions and more. Gift Your Customers with Effortless Onboarding in an Easy-to-Use Mobile App: With widespread labor shortages, onboarding and ease-of-use is top of mind for distributors and their customers. OrderMaestro is simple to manage and requires no formal training — customers can submit POs from their mobile devices in minutes. 3-Touch “Scan-To-Search'' Smart Barcode Scanning: Now, customers can place an order or take inventory in as little as three taps. OrderMaestro’s barcode scanning and voice recognition functionality allow users to auto-populate product information right from their mobile devices. Collaborate In Real-Time and Increase Customer Satisfaction: With alerts, distributors can notify their customers about when to expect delays based on weather conditions, changes in account cut-off times and more. Gain Visibility into Customer Purchases, So You Can Grow Your Business: With barcode scanning and voice recognition technology, collect rich, comprehensive data on the products customers are purchasing from other suppliers. “In a very competitive foodservice distribution market, OrderMaestro is the key to differentiating yourself,” said Wills McMahon, senior product manager at iTradeNetwork. “Distributors will be able to increase sales through our in-app promotions while delivering a best-in-class mobile ordering solution to their customers. It’s a win-win.” The OrderMaestro mobile app is currently available for foodservice distributors on the Apple and Android app stores. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: https://www.itradenetwork.com/. 1 https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

January 12, 2022 06:02 AM Pacific Standard Time

Article thumbnail News Release

Eric Cantona Launches New Travel Brand, Looking FC Curating Trips To The World’s Most Iconic Football Clubs

Dharma

LONDON, UK - African Media Agency - 12 January 2022 - Sporting legend Eric Cantona has launched Looking FC ( www.lookingfc.com ), a collection of football trips for passionate football fans to experience the world and its cities through its football communities, in partnership with innovative travel startup Dharma. “ I love the kind of football that makes your heart pound and the stadium shake. Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimised for price - we wanted to optimise for passion.” Eric Cantona said. Based on the Looking For documentary series produced by Cantona and his brothers (Canto Bros Production), each 4-day trip is uniquely crafted by Cantona himself. The trips all culminate with a Game Day experience seated in the passion section of iconic stadiums for big League and Champions League matches. In the lead up to the game, the trips feature unique experiences such as fan chant workshops with superfans, street art walks with historians, and tactics briefings with leading journalists. Eric Cantona continues: “If you are a Manchester United fan, watching a game at Old Trafford is a dream. But that’s only one part of the story - have you heard of FC United and what they stand for? Do you know the chants of Stretford End? Beyond its artistic beauty, do you know the significance of the Marcus Rashford mural to the local community? This is the essence of football, whether you are in Liverpool, Buenos Aires, or Casablanca. These trips are for those who still believe in passion and want to go deeper into their love of football.” Manchester (United), Buenos Aires (Boca), Liverpool (Liverpool), Milan (Inter), Madrid (Real Madrid), Barcelona (Barca), Paris (PSG), Lisbon (Sporting), and Casablanca (Raja) are the nine trips that will be featured this season, with thrilling fixtures on the calendar including a Liverpool v Manchester United at Anfield, a Real Madrid v FC Barcelona El Clásico at Bernabeu, and a PSG v Marseille Le Classique at the Parc des Princes. Each signature itinerary is designed for groups but is also bookable privately for friends and families. In line with Cantona’s persona, Looking FC also takes a people, planet, profit approach. It has announced a first-of-its-kind partnership with Common Goal, donating 1% of its revenue to supporting the UN’s Sustainable Development Goals Initiative. Each trip is built with an emphasis on supporting local businesses and all trips are carbon offset through Thrust Carbon. To launch Looking FC, football legend Cantona partnered with DHARMA, a disruptive travel startup that builds travel brands for the passion economy. Backed by the likes of Pernod Ricard and Loop, the global Marketing agency for Red Bull and Porsche, Dharma, an ABTA member, has previously launched travel verticals with iconic people and brands such as Equinox (New York), Bitso (Mexico City), and Culture Trip (London). “Eric represents the authenticity and soul that 3B+ football fans crave around the world. We believe the future of travel will be driven by passion, not geography. As people re-assign their identities to online communities, the need for IRL connection with like-minded people will only grow - that is the space DHARMA’s travel-brand-as-a-service model is pioneering.” said Charaf El Mansouri, CEO and co-founder at DHARMA. Prices start from 1,290 EUROS pp (based on 2 people sharing a room) – including all accommodation, experiences, most meals, guides, and match tickets. About Eric CantonaEric Cantona, known as ‘King Eric’ by Manchester United fans, is a French actor, director, producer, and former professional footballer. He played for Auxerre, Martigues, Marseille, Bordeaux, Montpellier, Nîmes, and Leeds United before ending his career at Manchester United, where he won four Premier League titles in five years and two League and FA Cup Doubles. He was voted greatest ever Man U player by Inside United magazine. Following his retirement from football in 1997, he took up a career in cinema. In 2009 he starred as himself in ‘Looking for Eric’, a film directed by Ken Loach. Contact Details Katherine katherine@katherinehanpr.com Company Website http://www.lookingfc.com/

January 12, 2022 08:40 AM Eastern Standard Time

Image
Article thumbnail News Release

HowToBet Family of States Gets Bigger, as New York Joins Online Betting World

HowToBet.com

So, you live somewhere in the Empire State, and you can FINALLY make online bets like your neighbors New Jersey and Pennsylvania. No more jealous gazes across the Hudson River, right, Manhattanites? Now that you can legally bet on sports with your mobile devices, you just need to find out about How to Bet! The website and accompanying How to Bet podcasts have been a huge hit across the country, and just celebrated a milestone on New Year’s Eve: 100,000 views across the two Youtube channels. Daryl Fein and Sean “The Genius” Miller have been showing people how to bet on the National Football League and NCAA College Football for over four months now, and will celebrate the launch of betting in the Empire State with a special edition podcast which will be launched Wednesday along with the other weekly podcasts that so many people have grown to love: Parlay Power Plays of the Week, Top 5 Bets of the Week, and NFL Betting Lines- Odds and Line Comparison. With a whole new state (and a huge one at that: New York is the fourth largest state in America with over 21 million residents) starting to navigate the world of online sports betting, Miller hopes they will find their way to the How to Bet family. “Obviously, New York going live this past weekend is massive,” Miller said. “Now, maybe I will have a seat on my New Jersey Transit train coming from Manhattan back to Hamilton! “But seriously, it is really big for all the sports books–BetRivers, Caesars, DraftKings, and FanDuel–that launched right before the NFL playoffs. Plus, March Madness will be right around the corner once football ends, and of course, for me, you have the Premier League, UEFA Champions League, and all the other leagues around Europe. “I went to college in Manhattan at Columbia, and I remember walking to the deli on Amsterdam and getting the Daily News on Saturday and Sunday mornings. We used to comb through the lines and try to make a little money in between all the studying we were doing. “But when I went up to watch the EURO 2020 at the Football Factory this past June, I could not put any bets in once I left New Jersey. That will not be an issue now. I can only imagine what it is going to be like in New York City over the next month, let alone the rest of the state. The numbers are going to stun a lot of people, but if you have been watching, you will know it might be close to $1 billion wagered in the first 30 days.” Along with the podcasts, Miller also posts stories on the How to Bet website for the Thursday Night Football Bets, the Sunday Night Football Bets, the Monday Night Football Bets, and an overview of the whole week’s upcoming NFL Playoff Lines, including all the opening lines and the current spreads, so bettors can have up to date lines all the way up until kickoff. Now, with the NFL regular season done and dusted for 2021, we move into the postseason, which will kick off on Saturday, January 15 with two Wild Card round games. There will be three more games Sunday, and then there will be a first for the playoffs: the sixth contest of the weekend will take place on Monday night, so bettors will have three nights of action. “I think that is pretty cool,” Miller said. “A few years ago, they moved away from the 1 p.m. and 4 p.m. kickoffs for the playoff rounds, moving instead to later time slots. Personally, I like the primetime games: I think it gives people around the country a chance to see, and bet on, the games at more convenient times. “And now, with the added Monday game, it gives bettors and fans another night of action. Since I write up all the primetime games for How to Bet, it also gives me, and people that follow the weekly stories, a chance to get some added information about another of the games. We also get to talk more about that Monday primetime game on the podcast, so that is nice. “I think it is a win-win, and of course, it is huge for the TV ratings.” About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

January 12, 2022 07:45 AM Eastern Standard Time

Article thumbnail News Release

Love is in the Air – and the Mail – This Valentine’s Day as Loveland, Colorado Launches 76th Valentine Season

Loveland Chamber of Commerce

In Loveland, the nation’s Sweetheart City, valentine season starts now. The Loveland Chamber of Commerce, Visit Loveland, and partners have unveiled details and plans for the 76 th year of the valentine program including the Valentine Re-Mailing Program, Sweetheart Festival, group wedding, valentine beer, wine and coffee, love locks, and the Sweetheart City Race. All activities and events happen in the first two weeks of February. “This is a very special year for Loveland and this amazing program. Going into the second year of this pandemic, there is no greater time to help spread love, joy, and unity when people need it most,” said Mindy McCloughan, president of the Loveland Chamber of Commerce. “Our designs and verses this year reflect Loveland’s desire to share this honored tradition with the world and show that love is the greatest gift we can give or receive. Let’s work together to spread even more joy, happiness, and love this valentine season.” Loveland’s Valentine Re-Mailing Program The 2022 official Loveland valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 valentines from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors & Volunteers handstamp the collector’s stamp and postmark onto each individual valentine that comes through the city. To get this special collector’s envelope artwork and the special 2022 postmark, send your pre-addressed, pre-stamped valentines in an enclosed, larger 1st Class envelope. Then send this envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, valentines will be removed from the larger envelope and stamped before being re-mailed to its intended recipient. All international-destined mail must be received in Loveland by Feb. 2, all U.S.-destined mail to states outside of Colorado must be received by Feb. 7, and all Colorado-destined mail must be received by Feb. 9 to ensure delivery by Valentine’s Day. Northern Colorado residents can drop off their valentines now through Feb. 9 at the following Loveland locations during normal business hours: Loveland Chamber of Commerce, 5400 Stone Creek Circle Mueller Pye & Associates CPA, LLC - 762 W. Eisenhower Blvd. Independent Financial – 935 N. Cleveland Ave. Aims Community College - 104 East 4th St. Barnyard Vet & Pet Supply – 806 14th St SW Participants are encouraged to send their valentines to Loveland as soon as possible. 2022 valentine card on sale The 2022 card was designed by Chris Bierdeman. The watercolor card design features the word love in multiple languages, surrounding a globe, with the words, “Sending Love Around The World. Happy Valentine’s Day From The Sweetheart City.” The valentine card verse written by Cindy Mast is: “From the Sweetheart City around the lake come valentine wishes for you to take. May love and joy head out your way from the heart of Colorado on Valentine’s Day.” Valentine cards can be purchased online at loveland.org for $7 (which includes the card, printing, processing, and postage), and for $4.50 at the Loveland Chamber of Commerce, Loveland Visitors Center, The Bottled Olive, Colorado Coffee Company, Loveland King Soopers locations, Loveland Museum & Gallery, Rowes Flowers, and all Loveland Safeway locations. All cards purchased through loveland.org will automatically go through the remailing program. About the Loveland Chamber of Commerce Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit loveland.org. Contact Details Mindy McCloughan +1 970-744-4791 mmccloughan@loveland.org Company Website https://loveland.org/

January 11, 2022 09:03 AM Eastern Standard Time

Image
Article thumbnail News Release

Biomedical AI entrepreneur Prof. Amir Geva appointed CSO of SleepX

Appyea

World renowned machine learning and bio-feedback expert joins company to execute and lead the development of DreamIT – the company’s patented solution integrating its proprietary AI technology in a wearable data driven wristband to treat sleep apnea and snoring. SleepX, a subsidiary of AppYea (OTC: APYP) focusing on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announced today the appointment of Biomedical AI entrepreneur Prof. Amir Geva, as its chief science officer. Prof. Geva is a world-renowned expert in the field of machine learning, with over 25 years of business leadership experience as the founder and R&D teams leader of biomedical AI companies Elminda, InnerEye and WideMed. He brings over 40 years of deep AI research, serving today as the Head of the Biomedical Signal Processing and Machine Learning Lab and as Professor at the Electrical and Computers Engineering Department at Ben Gurion University of the Negev in Israel. As of today, Prof. Geva had published 62 scientific articles, and he is Senior Member at the Biomedical Engineering and Computers of the IEEE. In the past he had served also as consultant to the Israeli Air Force and Elbit on bioelectrical signal processing. He is DSc in Biomedical Engineering from the Technion Israel Institute of Technology, and formerly a Major at the Israeli Navy. "SleepX’ is the right solution many had been waiting for", Prof. Amir Geva commented. "The company has introduced a revolutionary combination of sensor technology, data analysis and machine learning to take on the challenge sleep-training for adults and improving people’s sleep and general wellbeing. I look forward to working with the team to complete the development of the company’s product and realize its market potential." SleepX is an Israeli research and development company recently acquired by AppYea. The company had developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the company plans to start serial production in 2022. The company currently focuses its activities on the development and commercialization of its flagship product DreamIT. "We are honored to have a world expert in bio-feedback and AI such as Prof. Geva joining us to lead the development of our product’s brain analysis capabilities and advance the execution of our go-to-market strategy to realize the company’s business plan", said Boris (Bary) Molchadsky, President and CEO of SleepX, and Chairman at AppYea. Contact Details AppYea Inc. Asaf Porat info@appyea.com Company Website http://www.appyea.com

January 11, 2022 08:24 AM Eastern Standard Time

Image
Article thumbnail News Release

Luxury Outerwear Brand Cape de Coeur Moves into the Metaverse with 1st NFTs

Cape de Coeur

Vancouver-based elevated, technical outerwear brand Cape de Coeur, in tandem with digital artist Tony Murray & renowned creative director Isabel Martinez (Isabelita Virtual), is excited to announce the launch of their capsule collection of three, one-of-one edition NFTs, linked to three of their Guardian capes - their signature cape design. Cape de Coeur, Murray, and Martinez worked together to visualize, design and produce a special digital artwork video, titled “The Guardian”, that they then used to create the unique non-fungible tokens. Bettina Mueller Reichl - Founder and Creative director of Cape de Coeur - met Isabelita Virtual during the last months of 2020. Bettina had been a dedicated follower of Isabelita's work, admiring different projects and partnerships Isabelita had participated in with some of Bettina’s favorite brands and publications, such as Delpozo, Viktor & Rolf, and Vogue Italia. Bettina reached out to Isabelita in hopes of partnering on a digital activation that could introduce Cape de Coeur to the world and build awareness around it. Isabel loved the concept, innovation, technology, and creativity behind Cape de Coeur. She understood what Cape de Coeur is at its core: a high fashion luxury brand, designing waterproof capes. She wanted to produce a piece of digital art that would break boundaries, as the product does itself - through technology. She suggested contacting Tony Murray, a digital creator with specific expertise working in the fashion industry, to design a ‘universe’ that represents all that is Cape de Coeur. Murray’s efforts resulted in a surprising piece, complete with a surreal outdoors built into a futuristic world, where even among the 3D ‘women’ featured in the video, the rain remains the main character. It starts raining - but the rain doesn’t touch the women, as if they are protected by invisible, unseen umbrellas. “The first thing that struck me about Cape de Coeur was the striking silhouettes of the capes. I wanted to model the capes in the realm of the unreal, but in a virtual environment that highlighted and didn’t distract from or compete with the capes...The design of the environments was quite minimal, letting the reflective materials and the dynamic skies do the work of spotlighting and quite literally reflecting the capes. The Cape de Coeur pieces are truly the merging of fashion and function with waterproof performance fabric, so the images of water droplets beading up on ther surface sparked the use of orbs throughout the scenes. And of course, rain became an important graphic element." - Tony Murray, Digital Creator Cape de Coeur, Tony Murray and Isabelita Virtual’s digital art video aims to ‘conquer’ the weather in an experimental way. The characters in the work are identifiably ‘women’ but remain ambiguous in all other characteristics - a purposeful choice to help build a connection between the brand and the viewers. ‘ The Guardian ’ is a futuristic and romantic universe, a unique piece of artwork linked to an exclusive product - Cape de Coeur’s first NFTs. “Cape de Coeur is a perfect example of a contemporary brand that talks to its audience in a contemporary way. Today’s most advanced brands are fully engaged through technology. Most of them use it to develop new products, but some also to build culture and share values with their audiences. Cape de Coeur is a disruptive label that brings fresh air to the rainwear landscape, merging reason and emotion.” - Isabelita Virtual, Creative Director The values of the Cape de Coeur brand - innovation, creativity, romanticism, technology, futurism - immediately aligned with the values of Tony and Isabelita’s respective worlds. Bettina, Tony and Isabelita wanted to create a piece of ‘communication’- but also a piece of digital art, one that would make a long-lasting impact. All three creatives share the same ambition - to break boundaries in their work through technology. All Cape de Coeur pieces are available to purchase online, directly from the brand’s website. Prices range from $995-$2,195 Click HERE for more information on ‘The Guardian’ NFTs For more information on Cape de Coeur, please visit https://capedecoeur.com and @capedecoeur ABOUT Cape de Coeur: Cape de Coeur is luxury technical outerwear designed to redefine your wardrobe and your lifestyle. The brand is the brainchild of Austrian-born designer Bettina Mueller Reichl, who has lived and breathed European design culture, having worked in the luxury design industry there for most of her life. She has more than 20 years of experience in technical apparel design, working with the most renowned international design teams of technical performance wear. Crafted in the brand’s proprietary wind, rain, and snow-proof CoeurTex™ fabric, Cape de Coeur capes blend functional freedom with uncompromising beauty. The focus on the cape silhouette comes from the brand’s emphasis on fashion meeting function – as capes allow the wearer to shield handbags from rain and snow, and wear statement sleeves, boxy silhouettes, and easy-to-wrinkle pieces underneath their outerwear. ABOUT Isabel Martinez / @IsabelitaVirtual – Creative Director: Isabel Martinez is a Creative Director with over 12 years helping brands to establish meaningful relationships with their audiences by explaining stories that connect with them. She has collaborated with brands and cultural institutions such as Tiffany & Co, Delpozo, Hermès, Coach, Apple, Sony, Vogue, Other Stories, Tous, Viktor&Rolf, Dior, Inditex, Louis Vuitton Foundation and The Moscow Ballet. In 2015 she moved to NYC to try new things in digital environments, such as blending VR with Photography & developing digital content for luxury brands in collaboration with W Magazine. In 2018 she was named the WEBBY AWARD HONOREE for BEST SOCIAL CONTENT in ART & CULTURE on Instagram. She was the only individual to achieve this recognition along with two of the biggest cultural institutions in the world, The Metropolitan Museum and LACMA Museum. Isabel is the first Spanish woman featured in the Times Square Midnight Moment - the longest and largest public digital exhibition, synchronized on electronic billboards throughout Times Square. Other names featured in the past years were Andy Warhol, Yoko Ono, Björk, JR or Alex Prager. She is part of the new creator’s economy- she is a featured artist on Superrare and Foundation NFTs Marketplaces. In 2021 she joined Meta (Facebook) to work in the luxury vertical at Creative Shop Paris. ABOUT Tony Murray / @to.mu.lab – Digital Creator, 3D Artist: Tony Murray is a San Francisco-based designer, digital creator and fashion vet who’s creating some of the most vital and vibrant 3D style available, pointing the way forward for a new discipline that borrows from the past but is never backward. Rooted in physical garments, Murray’s latest work shows that the most open-minded among the traditional fashion community are finding fertile new ground in software, creatively and commercially. Contact Details OGAKI Amber Cardullo ACARDULLO@OGAKIDIGITAL.COM Company Website https://capedecoeur.com

January 06, 2022 09:01 AM Eastern Standard Time

Image
1 ... 7778798081 ... 160