News Hub | News Direct

Lifestyle

Beverage: Coffee/Tea/Non-Alcoholic Beverage: Spirits/Beer/Wine Casino/Gaming Fashion Food/Cooking/Baking Health & Fitness Home Goods Hospitality Leisure Activities & Hobbies Parenting Pets Photography Seniors Travel & Tourism
Article thumbnail News Release

NO DOGS LEFT BEHIND RESPONDS TO THE CDC’S TEMPORARY SUSPENSION OF THE IMPORTATION OF DOGS FROM OVER 100 COUNTRIES

No Dogs Left Behind

No Dogs Left Behind (NDLB), a global animal rescue organization, is addressing the U.S. Centers for Disease Control and Prevention’s (CDC) proclamation on Monday that it will issue a temporary ban on the importation of dogs from over 100 designated high risk countries, including (but not limited to) China, Russia, Vietnam, Columbia, and the Dominican Republic. The ban is set to go into effect on July 14, 2021. The CDC has stated in internal emails and communications that it is banning the importation of dogs from designated high risk rabies countries for at least a year because of a sharp increase in the number of puppies imported into the country with fraudulent rabies vaccination certificates. This issue, according to the CDC, is one of public safety for both the dogs and the public’s health. But this declaration of a total ban on importing dogs from 113 countries to achieve this goal is overly broad and fails to meet the narrowly tailored requirement for administrative agency determinations. While well intended, this ban is overreaching and will cause more harm than good for millions of domesticated dogs all over the world. To be clear, NDLB agrees with the CDC that implementation of any and all safeguards necessary to protect humans and dogs from rabies is paramount. NDLB and all reputable rescue organizations take the issue of rabies and all infectious diseases very seriously. NDLB is on the front lines in East Asia every day fighting to save dogs from extreme torture and reckless slaughter. All of the dogs rescued by NDLB are treated according to strict protocols. “The very first protocol for emergency response of NDLB’s 5 Pillar Approach to Rescue is to fully vaccinate and microchip every dog saved” states Jeffrey Beri, Founder and President of NDL̆B. “We vaccinate for rabies and DHPPI-L, conduct tests for brucellosis and canine distemper and canine parvovirus, and perform complete blood counts and biochemical profiles on all dogs that we rescue, provide sanctuary for, and ultimate adopt into the United States and other countries.” This is all done immediately before moving the dogs to NDLB sanctuaries. “All vaccines are kept up to date, and the paperwork documenting all of this accompanies the dogs to the countries where their adopters are located” notes Beri. “We work cooperatively with the USDA to ensure our paperwork is correct and the import permit is issued prior to importing dogs into the United States. These safeguards are in place for the benefit of our survivors, our adopters, and all of the humans and dogs in the countries where our dogs go” says Jacqueline Finnegan, Vice President for NDLB. “There are no shortcuts when it comes to public safety.” With respect to the proposed ban, NDLB notes that there is a way to achieve the goal of protecting people and dogs in the United States from rabies without a wholesale ban on the importation of dogs from 113 countries. For example, like many other countries around the world, the United States could require a valid rabies titer showing adequate immunization of the dog or dog(s) prior to allowing dogs entry. This paperwork can even be pre-screened prior to issuing a dog importation permit so as to avoid the issue of dogs being denied entry and having to be returned back to the countries from which they came. But to ban all dogs -- regardless of age, breed, documentation, or who the importer is -- based solely on the country of export is an overly broad application of a rule that can be narrowly tailored to achieve the same goal. The CDC has stated that the ban will be reevaluated in a year, and that in the meantime, exceptions can be made on a case-by-case basis. Such exceptions, however, are extremely limited and expressly prohibit the ability of any rescue group – even legitimate and recognized 501(c)(3) organizations, to apply for an exception to this ban. The few available exemptions are detailed in instructions by the CDC, and expressly include dogs being imported for science, education and exhibition. Expressly prohibited in these instructions are dogs being imported for other any other purposes, such as adoption, resale, or transfer of ownership. It remains unclear how the articulated goal of public safety can be met by permitting dogs to enter the country for science, education, and exhibition yet not for adoptions. NDLB will be addressing this question with the CDC directly. Those who applaud the ban, noting that there is no reason for Americans to look overseas for dogs, mistake the fundamental reason why Americans adopt dogs from other countries. “The point of looking oversees for dogs is not to cast our eyes away from domestic dogs here in the US, but instead to rescue dogs from horrific circumstances such as dog meat festivals and slaughterhouses that we are fortunate enough not to have here in the United States” explains Finnegan. Rescuing dogs from overseas is about saving a dog’s life. It is about taking a stand that the inhuman treatment, torture and reckless slaughtering of man’s best friend is unacceptable and must be addressed in order for change to happen. NDLB fights on the front lines every day, documenting the atrocities, and working tirelessly to treat, rehabilitate and find loving homes for the dogs of the dog meat trade in Asia. A blanket ban on importing dogs of this magnitude will be a catastrophic blow to reputable rescues who have made it their mission to help animals globally. “We will not sit by silently. We will fight for these dogs here in the United States like we fight for them on the front lines in Asia. We are their voice. There is a way to accomplish the goal of the CDC to protect the public without hampering the efforts of hundreds of rescues worldwide. We will fight to make that happen” says Beri. About No Dogs Left Behind: No Dogs Left Behind operates boots on the ground in China, fighting on the frontlines to rescue dogs from the illegal dogmeat trade. We work hands-on with local activists through emergency response, pulling dogs directly from slaughterhouses, dogmeat trucks, wet markets and traffickers. Our mission extends beyond borders, advocating for the creation and enforcement of animal welfare laws, and raising awareness for a cruelty-free, sustainable world in which no animal is violated, exploited, tortured or slaughtered for commercial goods or profit. With nearly 500 survivors in our care, No Dogs Left Behind operates sanctuaries in Dayi and Gongyi, China. Follow us on Facebook, Instagram, YouTube, Twitter, TikTok and Pinterest. Contact Details No Dogs Left Behind Sherry Chen +1 855-665-0888 sherry@nodogsleftbehind.com Company Website http://www.nodogsleftbehind.com

June 15, 2021 03:02 PM Eastern Daylight Time

Video Image
Article thumbnail Digital Asset Direct

Increase In Early Retirement Forcing Americans to Collect Permanently Reduced Social Security.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 870-413-6993 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

June 15, 2021 10:05 AM Eastern Daylight Time

Video
Article thumbnail News Release

Minuteman Press Printing Franchise in Bethesda, MD Celebrates Grand Reopening

Minuteman Press International Inc

Located at 8210 Wisconsin Avenue, Minuteman Press in Bethesda held its grand reopening event on May 15 th in conjunction with the Rockville Chamber of Commerce. Owner Leslie Klein was excited to celebrate the renovations of her center as well as the return of local community events to Bethesda. She says, “We redid our lobby, added a new envelope printer, and rearranged our layout to optimize our production and best serve our clients. It feels fantastic to celebrate our grand reopening!” As she reflects on her grand reopening as well as the past year, Leslie says, “The pandemic took its toll on everyone and we are just thrilled to be able to move forward. Last year, we remained open as an essential business and continued to support and serve our community in any way we could. For example, I reached out to all of the local school districts and we ended up printing and distributing 3,000 graduation yard signs, which was really gratifying.” Today, Leslie is happy to get back to business. “As soon as networking events opened back up, I jumped on board and attended all sorts of networking and speed networking sessions. This past week alone, I received two jobs for orders from people who referred me from those events. It feels great to get back out there and let people know what Minuteman Press in Bethesda is all about.” Some of the popular high-demand items that Leslie’s team provides to clients right now include bulk mailings, banners and signs (large format printing), promotional products, and custom printing for events and trade shows. Leslie says, “Community events are coming back and this summer is already heating up for us. We have already been selected to be the print supplier for two golf tournaments. For one of the upcoming golf outings, we are producing 60 double-sided yard signs, retractable banners, table tents, and promotional magnets.” Leslie adds, “As for bulk mailings, I’ve done my research on direct mail and I’ve really made it a point of focus at networking events. I talk about direct mail in Chamber groups, my BNI group, and to my customers. We are able to help them market themselves and our ability to design, print, and do the mailings for them makes it easy for our clients.” “Our clients will give us an idea of what they want and as marketing and printing professionals we’re able to help them figure out what they really need. We are a small business with a team that works really well together. What I’ve learned is that print is here to stay and we can assist our clients with customized products and services that make sense for their needs and their bottom lines.” -Leslie Klein, owner, Minuteman Press franchise, Bethesda, Maryland From Nursing to Printing Prior to buying Minuteman Press in Bethesda in November 2019, Leslie Klein worked 25 years as a nurse and also spent time raising her three children. She says, “I loved being a nurse but I always wanted to do something entrepreneurial for myself. My husband and I decided to go to the local franchise show in April 2019 because it was fun to see what opportunities were out there. I always thought I might end up with a business related to gardening since it’s a hobby of mine, and I also looked at other options such as an eyelash/cosmetics franchise. I met Minuteman Press Regional Vice President Bob Heimbuch at the show and learned about printing. We did our research, the price was right, and by the middle of May we put down a deposit for Minuteman Press in Bethesda.” “Minuteman Press provided me with a turnkey business where I didn’t have to reinvent the wheel. I love everything about the ongoing local support Minuteman Press provides as well as the business model where I have nights, weekends, and holidays off. I enjoyed being a nurse but the hours were hard and I left the field to raise my kids. I love what I am doing now and I feel my quality of life and work-life balance are far superior than when I was working in hospitals.” -Leslie Klein When asked about the rewards of owning her own business, Leslie answers, “My staff is absolutely amazing and we work well together to best serve our customers.” She concludes, “Being able to fulfill custom orders and keeping my clients happy is such a great feeling. Being able to learn and grow with them is my ultimate reward.” Minuteman Press in Bethesda has been awarded the 2021 Best of Bethesda Award in the Commercial Printers, Designers & Marketers category. The award from the Bethesda Award Program recognizes Leslie and her team for working to “enhance the positive image of small business through service to their customers and our community.” For more information on Minuteman Press in Bethesda, call (301) 656-1188 or visit https://www.mmpbethesda.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

June 15, 2021 10:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Velocity Global commits $1M to First Descents to expand adventure programs for young adults coping with multiple sclerosis

Velocity Global

First Descents (FD) has announced a transformative $1 million contribution from Velocity Global to support the expansion of adventure programs for young adults living with multiple sclerosis (MS). Funds will support program development and help reach more than 1,000 MS participants over the next 5 years. “First Descents serves people first to fill a gap in psychosocial supportive care for young adults living with MS. Velocity Global is honored to support the expansion of these programs through this donation and volunteer efforts from our global team,” said Ben Wright, founder and CEO of Velocity Global. “I have witnessed the healing impact of First Descents programs firsthand, and am proud our company is in a position to advance this important work.” Velocity Global and First Descents share a special partnership that transcends financial support. The two Colorado-based companies began as office neighbors at INDUSTRY Denver in 2014. Over the years, Velocity Global employees have volunteered on First Descents programs and fundraised while competing in the Ragnar Snowmass Relay and the TransRockies Run. In 2018, Velocity Global contributed $150,000 to pilot MS programming which began with a whitewater kayaking experience in Tarkio, Montana. “Velocity Global’s support will help us to serve more than 1,000 young adults living with MS in the coming years while investing in vital partnerships with patient advocacy groups and neurology clinics nationwide,” observes Ryan O’Donoghue, CEO, First Descents. “We want MS patients to learn about First Descents closer to the time of diagnosis and know that we are here for them. Velocity Global’s leadership support will make this vision a reality.” The National MS Society indicates there are approximately 1 million people living with multiple sclerosis in the United States with approximately 10,000 new cases diagnosed each year. Typically, MS is diagnosed between the ages of 20 and 50, with a median age of diagnosis at 34. Young adults living with MS can experience significant physical, neurological and psychosocial changes that often disrupt important developmental milestones. In addition to the complexities of clinical treatments and lifestyle implications, the relapsing and progressive nature of MS can be daunting, and can result in significant psychosocial distress. According to the National MS Society, clinical depression ranks among the most common comorbidities associated with MS. These realities have been further exacerbated by the COVID-19 pandemic where prolonged social isolation and apprehension for the future have taken a significant toll. First Descents is working with several renowned patient advocacy groups, including the Multiple Sclerosis Association of America (MSAA) to reach more people coping with MS. “There is an important need to support young adult MS patients with age appropriate programming that can improve their outlook and quality of life,” observes Gina Ross Murdoch, CEO, Multiple Sclerosis Association of America. “Staying fit and active - especially with peers living with MS - can greatly benefit patients’ mental and physical health. We are excited to work with First Descents and Velocity Global on the launch of these programs.” First Descents’ all-inclusive programs are free of charge to participants. All programs ensure ADA lodging compliance, a tailored Wahls protocol nutrition program, and fully-accessible outdoor activities. Further, programs are designed with careful consideration to mitigate heat sensitivity, balance issues, and fatigue. Ultimately, First Descents creates an environment where young adults with MS can reclaim their physical agency, explore new activities, and nurture lifelong supportive peer relationships. ### ABOUT VELOCITY GLOBAL Velocity Global accelerates the future of work beyond borders. Its platform enables businesses to employ remote teams and expand internationally through global expertise, best-in-breed technology, and scale. More than 700 brands rely on its Employer of Record model and infrastructure, also called an International PEO (Professional Employer Organization), in 185 countries and all 50 United States to compliantly employ thousands of supported employees, access global talent, and grow revenue. Named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall, Velocity Global is a strategic partner to its clients through additional comprehensive services including Immigration, Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors globally. Founded in 2014, the company is headquartered in Denver, Colorado, with regional headquarters in Amsterdam, Bogotá, and Singapore, with local employees in 16 countries. ABOUT FIRST DESCENTS First Descents (FD) is a leader in adventure-based healing. Through outdoor adventure, community building, and lifestyle development, FD improves long-term survivorship and quality of life for young adults impacted by cancer, multiple sclerosis, and other serious health conditions. Headquartered in Denver, First Descents has served more than 10,000 participants over the last 20 years. Beginning in 2020, First Descents launched programs for healthcare workers on the frontlines of COVID-19. All services are fully-adaptive and free of charge. A Guidestar Platinum-ranked nonprofit, First Descents has been recognized on CNN Heroes and Outside Magazine's Best Places to Work. RESOURCES: First Descents MS Program Page Contact Details Velocity Global John Hall +1 720-650-4348 johnhall@velocityglobal.com First Descents Ray Shedd +12034999633 ray.shedd@firstdescents.org Company Website https://velocityglobal.com/

June 15, 2021 07:02 AM Mountain Daylight Time

Video
Article thumbnail News Release

Secta Finance innovates the £10b private school fees model, making affordable finance options for parents

Stockwood Strategy

Fintech business Secta Finance has launched today to transform how private school fees are paid. Families are spending circa £10b every year to pay school fees for over 620,000 children and over the years there has been no innovation on the termly bill payments. Secta Finance has set out to change this and become an enabler for many more families considering private schooling but feel it is currently unaffordable. In collaboration with a number of financial institutions, Secta Finance has created a range of flexible and highly competitive finance plans that enable parents (and would-be parents) to spread the cost of private school fees over many years in a simple affordable way. The Secta Flexiplan enables parents to use the equity in their home to secure a facility that allows parents to draw funds flexibly within the first 5 years. Parents only pay interest on the amount they actually drawdown. If they don’t need to draw funds there is no cost. Parents can decide how much they draw; their monthly repayment amounts (subject to a minimum) and the term they repay over (up to 30 years). Also, there are no early repayment fees if they choose to repay in full. Below is an example* of how a Secta Flexiplan could be used to finance 5 years of private education. This example is based on one child, annual school fees of £15,000 per year and with the Secta Flexiplan being repaid over a period of 10 or 20 years. However, the amount borrowed, the term over which it is repaid and the monthly repayments can be adjusted to suit individual circumstances and preferences. Secta Finance has made it quick and simple for parents to get indicative quotes from their online platform. Thereafter they can engage with a qualified advisor to discuss their options and tailor a plan to suit their needs. Joe Hill, founder and CEO of Secta Finance commented: “How parents pay for private school fees is no longer fit for purpose. They are still paying large lump sums, sometimes, with expensive and inflexible means using credit cards or unsecured loans, that simply is not sustainable. Secta has set out to challenge this approach with a fresh lens and a clear pathway for parents to handle this significant expense. We want to create manageable and affordable finance solutions for school fees, much like the financial products people consider when buying a house or a car.” Contrary to popular belief, private education is not confined to the wealthy, but many middle class parents place a very high value on it and want to provide the benefits of a private education for their children. However, the costs can be prohibitive, especially for families with more than one child. Annual average school fees are in excess of £15,000 for day schools and in excess of £30,000 for boarding schools. Factoring in additional costs, a private education can cost an average of £325,600 per child for day school and £469,700 for boarders starting their schooling in 2019. Unsurprisingly, many parents find this a struggle. Research completed by Killik and Co suggests that private day school fees have increased by 403% since 1990. “Many parents make significant sacrifices to give their children a private school education. But it doesn’t have to be that way. It makes sense to have a solution whereby parents can spread the cost over a longer period of time if they wish (up to 30 years), to reduce the strain on their finances, but still be able to give their children a private education,” added Joe Hill. There are more than 2,500 independent schools in the UK catering for approximately 620,000 pupils. This represents about 7% of all UK school children and 18% of pupils over aged 16 years and older. The estimated school fee market value is approximately £11 billion. Secta Finance is working closely with schools who are keen to offer meaningful finance options for their parents. The company is also collaborating with independent financial advisors who are seeking flexible, efficient options for their clients. Parents are also directly engaging with the online platform to find out more about the options available to them. Looking ahead Joe Hill added: “We are creating opportunities for parents, for schools and for children. By offering finance solutions which are affordable, simple to understand, we will create a sustainable path for better outcomes. Our strategic aim is to expand the opportunity of private education to many more families and enable a sustainable relationship for parents and schools through the products that we offer”. ENDS *This is an indicative quote and does not constitute an offer or advice. Interest rate and solution terms will depend on your circumstances and the amount of the loan. Before you make a loan application, we will carry out a full review to establish your needs and preferences and if you meet the criteria, we will give advice and make a recommendation to you. All loans are subject to status. Please note that our product calculators show an indicative rate only and may not be suitable for you. Your home may be repossessed if you do not keep up with your repayments. About Secta Finance Our mission is to relieve the pressure of private school fees by providing innovative, affordable finance solutions to parents. In doing so, we bring the outstanding benefits of private education within the reach of many more families, everywhere. Secta Finance Limited is authorised and regulated by the Financial Conduct Authority. Contact Details Secta Finance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.sectafinance.co.uk/

June 15, 2021 04:30 AM Eastern Daylight Time

Image
Article thumbnail News Release

Three women sue Lancaster Clinic, Claiming Massage Therapist Sexually Abused Them During Massage Treatments

FeganScott

Three patients of a popular Lancaster holistic health clinic filed a suit claiming Matthew Schaitel, one of the clinic’s massage therapists, sexually abused the women during visits to the clinic between 2020 and 2021. The suit also names Natural Remedies Massage and its owner Hollie Aneshansley, claiming the clinic did not take necessary steps to ensure patient safety, hid patient complaints regarding Schaitel, and allowed him to continue to sexually abuse customers. “Not only did this massage therapist violate the standard of care for these three clients, the owner’s failure to take appropriate action meant that Schaitel was allowed to keep seeing customers without consequence,” said Beth Fegan, managing member of FeganScott Law Firm. “In a vulnerable setting, these women were assaulted, and now they must live with the trauma and pain the defendants caused.” As stated in the 23-page complaint, Aneshansley was notified about Schaitel’s actions, but did not act upon patient claims that he engaged in sexually driven touching and manipulation during sessions with three women. The suit also notes that Aneshansley failed to verify that Schaitel held the required licenses to provide massage therapy services. Had she done so, the complaint alleges, she would have found his licenses in Washington and Missouri had lapsed or were non-existent. “These women were operating from a place of trust: they trusted that Natural Remedies and its owner were protecting their rights and looking out for their best interests, and they trusted that their massage therapist would treat them with the dignity and respect required by the standard of care,” said Fegan. “Tragically, this trust was violated by the business and its staff.” Aneshansley entered into an agreement with the Ohio Medical Board in 2019, in which she agreed to an indefinite suspension of her massage therapy license based on “habitual or excessive use or abuse of drugs, alcohol or other substances,” the suit states. In August 2019, her license was reinstated on probationary terms, but again suspended indefinitely for the same issues in October 2020. The suit seeks relief for the clients’ significant physical and emotional distress and aims to hold Natural Remedies Massage, its owner, and Schaitel accountable for the sexual abuse. According to Fegan, Schaitel failed to follow the Associated Bodywork & Massage Professionals standard of care, including ignoring draping standards and failing to get explicit consent for the session plan. “We feel the urgency to shed light on this predatory behavior,” said Fegan. “These women are taking a stand in the face of trauma, and it’s our goal to ensure that these institutions are a safe place for all.” The suit brings multiple claims against the defendants, including sexual battery, intentional infliction of emotional distress, negligent supervision and retention, vicarious liability, negligent business operations and negligent failure to provide adequate security. Natural Remedies Massage is based in Lancaster, Ohio, and provides a range of massage and spa services including aromatic medicine, float tanks and holistic health coaching. About FeganScott FeganScott is a national class action law firm dedicated to helping victims of sexual abuse and sexual harassment. The firm, championed by acclaimed veteran, class action attorneys who have successfully recovered $1 billion for victims nationwide, has helped survivors of sexual abuse reclaim their lives and seek compensation from their perpetrators. FeganScott is committed to pursuing successful outcomes with integrity and excellence while holding the responsible parties accountable. Contact Details Mark Firmani feganscottpr@firmani.com Company Website https://feganscott.com

June 14, 2021 11:02 AM Eastern Daylight Time

Article thumbnail News Release

New Research from HPL Digital Sport Finds Divide Between Sports Betting Executives and Bettors on How to Acquire and Retain Users

HPL Digital Sport

Today, HPL Digital Sport (HPLDS), a specialty group within Hot Paper Lantern, that helps sports betting, fantasy sports and sports technology companies create greater brand relevance, released its new study “ 2021 State of the Sports Betting Industry - Executive Perceptions vs. User Realities. ” Two separate surveys were conducted to create the study: the first, developed in partnership with SBC Americas, is a first-of-its-kind report measuring the perceptions and attitudes of nearly 200 sports betting executives; a second survey, facilitated by YouGov, on behalf of HPLDS, questioned more than 800 American sports bettors, asking their opinions on how to best engage with them and retain their business, future betting capabilities needs and their betting habits and preferences. The data found that sports betting executives and sports bettors were not aligned on what is most important in acquiring and retaining users. Executives resoundingly said that having a superior product (55%) was the key to gaining users more than other elements like having strong customer service (13%), content (12%) or brand (11%). Bettors countered that sentiment, indicating that brand reputation and trust (47%) among betting sites/platforms was the most important factor in engaging them and retaining their attention. “The sports betting market in the US is extremely competitive. Our data found that the average sports bettor limits their use to only two to three sports betting platforms. So, it’s clearly important for these platforms to better be in tune with their audiences to create greater appeal to both acquire and retain their business,” said Ed Moed, CEO of HPLDS. “Having a compelling, user-friendly product will always be important to build a larger share of this growing sports betting audience. But, it feels like this could be happening at the expense of investing in their brands. The data doesn’t lie. This is a real problem with any strategy that doesn’t include figuring out ways to create greater brand relevance within this hotly competitive space.” Apart from the divide on the topic of product vs. brand, the study uncovered compelling insights on the future capabilities in sports betting, how different demographics view the importance of certain sports betting elements, how women bettors as an audience are growing and are being overlooked and the constant presence of the illegal sports betting markets. Future capabilities of sports betting Three-fourths (75%) of executives stated that they are planning to launch new products, innovations, technology or gameplay in 2021. Technology providers, content producers and data providers are all signaling a major push towards in-play betting and in-stadium/arena lounges. Bettors indicated that while they are excited about elevated betting experiences like in-play betting, when asked about future sports betting capabilities, having more social betting experiences rose to the forefront. Social betting (31%) and retail betting (31%) outpaced more popular media talking points like in-play betting (26%), loyalty programs (25%) and in-stadium/arena betting (24%). Creating differentiation by targeting specific demographic preferences When asking bettors about their overall experience and ranking the importance of certain sports betting elements leading them to frequently using a betting site or app, users provided a roadmap for how companies should think about targeting them. General Public Retention Roadmap Brand reputation/trust - 47% High level product/experience - 45% Ease of financial transactions - 43% Better odds and promotions - 38% Expert content - 35% Referred by friends or family - 34% Social media content that drives me to engage with the brand - 33% I like their advertisements/celebrity endorsements - 30% Breaking down that road map by age and gender it becomes clear that not all bettors find the same elements important. Gen Z, for instance, doesn’t view brand as important as other groups. While every other demographic listed brand reputation/trust (Millennials - 46%; Gen X - 53%; Boomers - 56%) as its most important retention factor. Conversely, Gen Z views referrals by family or friends (42%) as more important than brand (39%). The social experience of sports betting for Gen Z and Millennials is heightened even more when looking at how they view social media content compared to the Gen X and Boomer markets. Both Gen Z and Millennials (38%) noted social media that drives them to engage with the brand as a leading retention factor. Gen X (22%) and Boomers (14%) however don’t see the value in social media and listed it at the bottom of their priorities. Boomers and Gen X audiences follow traditional thinking surrounding sports betting, which is more functional and practical than the social experience prioritized by Gen Z and Millennials. Both Boomers (50%) and Gen X (47%) feel that odds and promotions are an important part of their experience, while odds seem to be deprioritized by Millennials (38%) and Gen Z (28%). “The potential for in-play betting in the American market is incredible,” said Moed. “While bettors are excited about in-play betting, the data shows that bettors are looking for an immersive social betting experience including retail betting and betting with friends and family. The importance of social interaction, content and sharing capabilities and social betting, should not be downplayed or overlooked.” Women bettors - An underserved market While most sports betting messaging is general or leaning male, women bettors are gaining ground as a significant segment of the market. The study found that one-in-three (33%) bettors are women. That is an increase of 5-points from HPLDS’ State of the New Sports Bettor study released in May 2020. When it comes to the most active bettors, ones that make daily bets, women (17%) are evenly split with men (18%). The data also shows that women bettors show many similarities with male bettors compared to the importance of brand, product, and ease of financial transactions. But women deviate their priorities from men when it comes to the importance of social components in sports betting. Women bettors prioritize friends and family referrals (41% women vs. 31% men) and the use of engaging social media content (38% women vs. 30% men) to keep them interested in frequenting a particular betting site or app. “The industry can’t continue to afford overlooking the growing number of women bettors in the market,” said Moed. “The audience is clearly telling us that they need to be able to trust the platforms they use. And, that trust often comes from referrals and those who are credible through social media. I don’t know if the typical promo advertising that is prevalent will work with this pickier audience. Instead, they will believe brands that are deemed as credible and recommended by many who matter.” The Continued Prominence of the Black and Gray Market Bettors stated that betting through illegal markets is still a prominent channel in 2021. More than a third of bettors are using illegal channels to place a bet (20% of bettors use offshore sportsbooks and 17% use a bookie). “We have a long way to go when more than one-third of our sample is using illegal or off-shore resources to bet,” said Moed. “I think some of this is quite normal and as the industry continues to build momentum and experience enormous growth, bettors will quite naturally turn to platforms that are legal here in the U.S. But, even if this percentage is cut in half, it means that there is still a large part of the betting population who needs to be communicated to, educated and turned towards this marketplace.” For more information on HPLDS and to view the report please visit, hpldigitalsport.com. About HPL Digital Sport Hot Paper Lantern Digital Sport is a specialty group within Hot Paper Lantern (HPL) that works with sports betting, fantasy and sports technology brands to build greater brand relevance and acquire new audiences. The group’s unique value proposition is how it leverages years of deep expertise in this category with the way it integrates specific services such as: strategic branding, customer research/analytics, performance marketing, public relations and social media strategy, experiential and high level creative design to generate results. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

June 14, 2021 10:01 AM Eastern Daylight Time

Article thumbnail News Release

Save the Redwoods League and California State Parks to Reopen Fully Renovated Pfeiffer Falls Trail in Big Sur on June 18

Save the Redwoods League

Save the Redwoods League and California State Parks are reopening a fully renovated Pfeiffer Falls Trail in Pfeiffer Big Sur State Park on June 18, 2021. This is the first time that this Monterey County hiking trail will be open to the public since the Basin Complex Fire destroyed the popular tourist destination in 2008. “We’re thrilled to announce the reopening of the Pfeiffer Falls Trail,” said Jim Doran, program manager, Monterey District Roads and Trails, California State Parks. “Before the 2008 Basin Complex Fire, this was one of the most popular trails in Big Sur — a destination for California tourists. With the trail’s many improvements completed, we’re happy to welcome visitors once again.” The Pfeiffer Falls Trail is a 0.75-mile trail segment that leads under the redwoods, down through a gorge to a 60-foot waterfall known as Pfeiffer Falls. The trail connects with the Valley View trail to form a 1.5-mile loop. The renovated segment is complete with a newly constructed 70-foot-long pedestrian expansion bridge that spans the Pfeiffer Redwood Creek ravine. The 162,818-acre Basin Complex Fire damaged Big Sur and the trail in 2008. In subsequent years, the Soberanes Fire, landslides and a long closure of Highway 1 south of the park delayed the construction and long-awaited reopening of the trail. “This challenging project, 12 years in the making, is a testament to the great and enduring partnership between Save the Redwoods League and California State Parks,” said Jessica Inwood, senior parks program manager for Save the Redwoods League. “Together, we were able to reimagine a new trail with the long-term protection of this sensitive coast redwood ecosystem in mind.” The post-fire restoration and trail realignment work involved removing such fire-damaged infrastructure as bridges, retaining walls, railings, steps and signage. In an effort to reimagine the visitor experience and protect sensitive habitat, California State Parks and Save the Redwoods League replaced more than 4,150 square feet of asphalt and concrete and seven stream crossings with the newly aligned trail and a pedestrian bridge that spans the ravine and offers dramatic views. This realigned trail no longer brings foot traffic directly through the sensitive streambed, and it restores natural habitat necessary for a healthy aquatic ecosystem. In total, the Pfeiffer Falls Trail restoration project cost nearly $2 million to complete. This includes $909,000 from California State Parks deferred maintenance funding; a $500,000 grant from the California Natural Resources Agency’s California River Parkways Program with funds from Proposition 13, the Safe Drinking Water, Clean Water, Watershed Protection, And Flood Protection Bond Act of 2000; a $406,000 donation from The Parker Foundation; and more than $55,000 in private donations to Save the Redwoods League. The California Conservation Corps, American Conservation Experience, California State Parks Monterey District and statewide trails crews, and California State Parks Big Sur Sector staff were also instrumental in the trail construction. Recreate Responsibly State Parks is reminding visitors to recreate responsibly. Protect yourself, family, friends and your community from COVID-19 by following these prevention measures while recreating in California’s State Park System: Know Before You Go — Prior to leaving home, check the status of the park unit you want to visit to find out what restrictions and guidelines are in place. Have a backup plan in case your destination is crowded. Stay home if you are sick. Plan Ahead — Some restrooms will be temporarily closed to keep up with cleaning schedules. Bring soap/hand sanitizer. Play It Safe — Find out what precautions you should take when exploring the outdoors, especially if this is your first time visiting the State Park System. parks.ca.gov/SafetyTips Keep Your Distance — Avoid crowds. If there are too many people at a park or beach, please visit us on a different day. Wear a Mask — State Parks continues to follow the guidance provided by the California Department of Public Health. Everyone: In indoor settings, such as museums and visitor centers, face coverings are required regardless of vaccination status. Fully Vaccinated Persons: Face coverings are not required outdoors except when attending crowded outdoor events. Unvaccinated Persons: Face coverings are required outdoors any time physical distancing cannot be maintained. Leave No Trace — Leave areas as you found them by staying on designated trails and packing out all trash. Do not disturb wildlife or plants. For more information, visit http://www.parks.ca.gov/COVID19. * * * For more information, photos or to schedule an interview, contact Robin Carr at (415) 971-3991 or redwoods@landispr.com. About Save the Redwoods League: One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forest. The nonprofit’s 29,000 members have enabled the organization to protect more than 216,000 acres of irreplaceable forest in 66 state, national and local parks and reserves. For information, visit SaveTheRedwoods.org. About California State Parks: California State Parks and the recreational programs supported by its divisions of Boating and Waterways, Historic Preservation and Off-Highway Motor Vehicle Recreation provide the opportunity for families, friends, and communities to connect. Off-highway motor vehicle recreation, boating activities, horseback riding, cycling, hiking, camping, rock climbing, tours, hikes, school group enrichment, and special events are just some of the activities enjoyed in 280 park units organized into 21 field districts throughout the state. Learn more at www.parks.ca.gov. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

June 14, 2021 06:22 AM Pacific Daylight Time

Image
Article thumbnail News Release

The Impact of Hearing Loss and What You Can Do About It

YourUpdateTV

Hearing loss has been shown to affect nearly every dimension of human life, including physical, emotional and mental health. Recently, World Champion and Olympic Kayaker, Eric Jackson, participated in a nationwide satellite media tour to discuss his own battle with hearing loss and the importance of getting your hearing tested. A video accompanying this announcement is available at: https://youtu.be/0Ewdu9hNHF8 Hearing loss is the most common neurologic disorder in the world, affecting around 460 million people. According to the National Institutes of Health, about 37.5 million adults report some trouble hearing. Experts note that hearing loss is an undertreated condition, with an estimated 28.8 million U.S. adults with mild to severe hearing loss could serve to benefit from hearing aids. Untreated hearing loss brings higher risk of dementia, depression, memory loss, injury, and cognitive decline. There are several reasons for delay in addressing hearing loss, including recognizing and accepting that one may have hearing loss, having access to Hearing Care Professionals, and misperceptions associated with hearing aids. For Eric Jackson, hearing loss has been a lifelong battle. In 1966 at the age of two, Eric contracted Scarlet fever which caused him to completely lose his hearing in both ears. Eric is now 57 and his hearing has been partially restored over time; however, he still lives with severe hearing loss today and relies on hearing aids like ReSound ONE as necessary tools to help him communicate. All of ReSound’s hearing aids are designed with the person in mind, and is made to be discreet, comfortable, durable and functional. Hearing quality is the foundation for ReSound hearing aids, providing unmatched hearing quality, emulating the way humans hear sound. For more information, visit resound.com/online-hearing-test About Eric Jackson: Eric Jackson is a four-time world champion and an Olympian who has dominated the whitewater kayaking scene for the past three decades. Eric has received numerous accolades for kayaking, including two Everest Awards and the World Paddle Lifetime Achievement Award. He is also an entrepreneur, motivational speaker and hosts his own popular videos on YouTube. In 1966 at the age of two, Eric contracted scarlet fever which caused him to completely lose his hearing in both ears. Eric is now 54 and his hearing has been partially restored over time; however, he still lives with severe hearing loss today and relies on hearing aids and lipreading as tools to help him communicate. Eric has never let hearing loss stop him from enjoying life and pursuing his ambitions. Today, Eric spends his free time helping others achieve their goals, coaching the winners of almost every gold medal winner in freestyle kayaking over the past 15 years, including his two children. Eric’s son, 27-year-old Dane, a world champion kayaker himself, also lives with severe hearing loss which he has had since birth About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 11, 2021 03:00 PM Eastern Daylight Time

Video
1 ... 7778798081 ... 119