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Back-to-School Shopping 101

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 11, 2023 06:00 AM Eastern Daylight Time

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From Renters to Host: Renter Reveal Secrets to Earning Extra Income with Airbnb-Friendly Apartments!

YourUpdateTV

As part of Airbnb’s ongoing efforts to make hosting more accessible to more people, they launched Airbnb-friendly apartments – an easier way for renters to find a place to live where they can host on Airbnb part-time. Recently, Airbnb-Friendly Apartment Host, Jeff Grant, conducted a satellite media tour to talk about the Airbnb‑friendly apartments program and how renters across the US are turning their apartments into profitable Airbnb listings. A video accompanying this announcement is available at: https://youtu.be/hpSmHUkDqIM Renters interested in hosting a spare room, or their entire apartment when they’re out of town, can browse more than ​ 250 ​ Airbnb-friendly apartment buildings, subject to availability, ​ across ​​ ​ 37 markets across the US ​. ​​ ​ Airbnb-friendly apartments are part of Airbnb’s broader efforts to help more people tap into the economic benefits of hosting at a time when many are trying to keep up with the rising cost of living. Over a three-month period, renters who hosted in Airbnb-friendly apartment buildings included in the marketplace hosted on average nine nights per month and earned on average $900 per month 1. Prospective renters in the US can visit airbnb.com/airbnb-friendly to discover Airbnb-friendly apartments in their area or another city. This new program provides prospective renters who wish to host part-time with information and tools, including: Browse Airbnb-friendly apartments – Prospective renters can explore a variety of Airbnb-friendly buildings at different price points and locations. They can browse available apartments, view floor plans, and what each building offers. Earnings calculator – Prospective renters can use an interactive, custom-built calculator to get an estimate of how much money they could earn by hosting part-time. Calculator users can select various options such as apartment size, or how many nights renters want to host, to receive an estimate of potential earnings per month. Connect with building management – Prospective renters can view additional information on individual buildings, including interior and exterior photos and information about what’s nearby. Building management also can answer specific questions about a building, schedule in-person tours and start the leasing process. Access to Airbnb Setup – Airbnb Setup, a simple way for new Hosts to put their place on Airbnb — from their first question to their first guest. Airbnb Setup will be available to new renters in Airbnb-friendly apartments as they get started hosting– it offers free, one-to-one guidance from a Superhost along with the option to host an experienced guest for your first stay. Helping renters with rising costs of living According to a recent poll commissioned by Airbnb, nearly three-quarters of US adults support allowing renters to share their apartments on a short-term basis 2. Airbnb-friendly apartments help unlock hosting for tenants who may be especially cost burdened right now and whose lease terms and building rules have prevented them from hosting part-time. Consumer prices continue to rise with food, transportation and housing seeing additional increases in October 3. Hosts on Airbnb are using the income earned from sharing their home to help them cover higher costs of living. In the US, 41 percent of Hosts report this as a reason for hosting 4. Airbnb believes that Airbnb-friendly apartments will allow more renters to tap into the economic benefits of home sharing. Supporting responsible hosting and communities The apartments are designed to be a renter’s primary residence. To help ensure renters benefit from the program, each building has its own community rules for hosting – including a limit on the number of nights renters can host per year. In addition, all renters are expected to follow local short-term rental rules, building rules and Airbnb’s community standards. Airbnb believes cities can help renters better afford where they live by supporting Airbnb-friendly apartments and embracing policies that allow renters to share their space. The program will launch in additional cities in the coming months. To learn more, visit airbnb.com/airbnb-friendly. ​​ ​ Jeff's Bio: Originally from Texas, Jeff experienced a variety of cultures and places throughout his career in the Air Force. After dedicating 12 years to service, as both an Officer and Aviator, Jeff recently retired and embarked on a new career following his passions in interior design and home goods. Jeff became a Airbnb host almost by accident. He quickly learned the allure of thoughtful home design, and found the perfect opportunity to combine his passions and entrepreneurial spirit when his apartment complex offered up the option to Host up to 90 days of the year through the Airbnb Friendly Apartments program. He and his partner, Amador, now Host their 1-bedroom apartment when they travel or when there are major events in town. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. ​ ​ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 10, 2023 02:54 PM Eastern Daylight Time

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Hammer & Nails Grooming Shop for Guys, A New Luxury Grooming Shop in Darien Rethinks Self Care

Hammer and Nail

Men have not always prioritized self-care. Unfortunately, it’s often due to busy schedules or not having a convenient place offering a complete grooming experience. Hammer & Nails Grooming Shop for Guys provides the solution for both. The brand continues its rapid expansion opening its 27th U.S. location and 2nd in Connecticut in the popular Darien Commons/Noroton Heights area at 88 Heights Rd., Darien, CT 06820. On Saturday, September 9, 2023, the Darien, CT, location will host its grand opening, offering premium haircuts, straight-razor shaves, manicures, pedicures, facial treatments, and waxing services. The ultimate in pampering and relaxation, guests will enjoy sinking into comfortable oversized leather chairs while wearing noise-canceling headphones and watching the big game with their favorite drink. It's a great place for guys' day, get ready for that special day, or host a private event for your closest friends or clients. Get The Royal Treatment: Once you’ve experienced this level of service and comfort, you'll want to make this part of your regular grooming routine. Hammer & Nails Grooming Shop for Guys offers a-la-carte services and monthly memberships. Classic Club members receive a choice of two 30-minute services per month. The VIP member receives three 45- or 60-minute monthly premium services. The newly released Club Luxe membership gives unlimited services and one complimentary monthly guest pass. All members enjoy: Month-to-month memberships, no long-term contracts Zero risk, cancel anytime Unused services roll over; never lose them Share services with family and friends, even if they’re not members. Combine services to upgrade your experience Complimentary non-alcoholic and alcoholic beverage 20-40%+ discounts on retail and services Complimentary upgrade days Private members-only events Memberships can be used at any Hammer & Nails locations Opening Promotion: Founding Members signing up before September 9th will receive a discounted monthly membership rate and one additional complimentary premium service ($90-$120 value). Limited to the first 150 members. Sign Up Here “Hammer & Nails is such a great concept. Nobody else offers a consistent, quality experience that is comparable to Hammer & Nails,” says Garret Oledzki, Hammer and Nails Darien Franchisee and Connecticut local. “When I moved to the area, I went to four different barber shops before I found a barber that understood what I wanted with my beard. I know the struggle to find a good barber. Hammer & Nails will be ‘your barber’. In addition, we offer many other grooming services that should be a regular part of everybody's routine. Hammer & Nails makes it incredibly easy, comfortable, and enjoyable to go beyond a haircut or beard trim, and add a pedicure, or a facial to your routine. If it appeals to me, I'm sure it appeals to plenty of other guys out there.” About the Men’s Grooming Industry & Hammer & Nails Grooming Shop for Guys As stated by CNN, Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. The same market was worth an estimated $74.8 billion in 2021. Hammer & Nails Grooming Shop for Guys is capitalizing on this exponential growth. One of the fastest-growing franchise brands in this space, its services and products are synonymous with luxury and relaxation. Hammer & Nails was the first to introduce the membership model to men’s grooming shops nationally. Hammer & Nails is helping to monetize centuries-old routine habits. The brand’s recurring revenue model helps drive greater stability and predictability for its franchisee partners. It’s a full-service brand dedicated to supporting its franchise owners for their entire journey. The brand is on track to have 40 locations open by the end of 2023 and 100 open by the end of 2024. Furthermore, Hammer & Nails aims to double store openings every year for the next ten years. Individuals interested in franchising with Hammer 7 Nails can contact Franchise Opportunities. Due to the brand’s rapid expansion and strong demand from its existing franchise owners, the premium locations are selling quickly; certain regions are already sold out. Only 2% of those that inquire will be selected to join the franchise team. Well-qualified & motivated prospects only apply, please. Hammer & Nails is a distinguished grooming destination dedicated to providing men with an exceptional grooming experience in an upscale environment. With a focus on quality, relaxation, and rejuvenation, Hammer & Nails has become synonymous with luxury in the grooming industry. Contact Details R Public Relations Madison Baber +1 210-213-2426 madison@rprfirm.com Company Website https://hammerandnailsgrooming.com/

August 10, 2023 12:30 PM Eastern Daylight Time

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Garrett Brands Chooses ToolsGroup to Drive Digital Supply Chain Transformation

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, is proud to announce it has been selected by Garrett Brands LLC, LLC, dba Garrett Popcorn Shops and Frango Chocolate, to support its increasing growth while achieving its high standards for product freshness and customer satisfaction. Garrett Popcorn has been a Chicago staple for over 70 years, and now has retail shops in 8 countries. Frango Chocolate was established over 100 years ago. Garrett Brands maintains a portfolio of perishable items affected by seasonal demand, all while maintaining a customer experience that is synonymous with the quality of Garrett Popcorn and Frango. To streamline operations and increase efficiency, Garrett Brands initiated a search for the right supply chain planning tools to further its digitalization efforts and fuel continued growth. Garrett Brands selected ToolsGroup Service Optimizer 99+ (SO99+), a suite of planning functions encompassing Demand Forecasting & Planning, Inventory Optimization, and Replenishment. These solutions tailor inventory to demand by accounting for market uncertainty, thanks to a powerful, built-in probabilistic forecast. ToolsGroup has over 60 food and beverage customers, giving the machine learning engine behind this forecast ample opportunity to learn and adapt to the industry’s unique challenges. By leveraging ToolsGroup’s native AI and automation, Garrett Brands can navigate the complexity of multiple channels and perishability amid network expansion. “Due to the perishable nature of its products, the food industry is up against the clock when it comes to fulfilling demand and particularly sensitive to volatility,” said ToolsGroup CEO, Inna Kuznetsova. “As the pioneers in using the probabilistic method and AI in supply chain, ToolsGroup has empowered many food industry leaders and trained our AI models to strategically and decisively neutralize the ramifications of supply and demand volatility. We’re excited to partner with Garrett Brands, helping them grow their business, combat food waste, and continue their long tradition of delighting customers.” ToolsGroup helps food producers achieve impressive business outcomes through intelligent probabilistic forecasting and inventory management. Learn more HERE. About Garrett Brands LLC GARRETT BRANDS LLC is the proud company behind the iconic Garrett Popcorn Shops and Frango Chocolate. While these brands are now recognized throughout the world, our hometown and our hearts are here in Chicago. We are grateful to be a part of special celebrations across generations, from holidays and weddings to quiet moments at home. For Garrett Brands press inquiries, please contact: Michelle Molise, 313-549-3137 About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

August 10, 2023 10:30 AM Eastern Daylight Time

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Lunatic Femme: A New Dimension in Lingerie That Ignites the Soul

Lunatic Femme

Lunatic Femme, a trailblazing lingerie brand, is shaking up the industry with its unique approach to design and empowerment. More than just boosting confidence or enhancing allure, Lunatic Femme is about igniting the soul, stirring what’s latent, revealing the hidden, and inspiring self-discovery. Proudly designed and manufactured in the heart of New York City, Lunatic Femme is contributing to the city's rich history of fashion innovation. Not only does Lunatic Femme redefine traditional beauty standards as an innovative lingerie brand, but it also serves as a driving force for soul expression. Whether you're feeling shy or bold, bored or stressed, there's something for you. From multi-way bodysuits that speak volumes to changeable, detachable harnesses that channel fierceness, removable ties that ignite passion to silk and lace that foster connection, Lunatic Femme isn't just about inclusivity—it's about guiding you on a journey of erotic self-discovery. A defining aspect of their lingerie is its adjustable nature, which breaks away from the standard small, medium, and large sizes. To address individual needs like needing more room in the hips or having a longer torso, an extra two inches of space on the straps have been thoughtfully included to provide a tailored fit, boosting comfort, confidence, and exploration. Plus, many of their pieces, like the Boa High-Waisted Panty and the Champagne Room 33 Lace-Up Bodysuit, come with detachable ties. These ties not only provide additional room, but also open up a world of playful possibilities. They can be used for adventurous and sensual play, wrapped around the body for harness-like looks or compression, or applied to the body as a silky means of play, discovery, or style. This unique feature sets their lingerie apart, offering a blend of practicality, versatility, and a touch of kink, ensuring each wearer can express their soul with the pieces in a way that’s uniquely their own. It’s no surprise that the philosophy behind Lunatic Femme goes beyond just creating luxurious lingerie. It's a brand that champions the power of self-love, the freedom of soul expression, and the joy of self-discovery. Lunatic Femme encourages individuals to explore their style, ignite their creativity, and feel empowered in their own skin. In a recent interview with renowned sexologist Dr. Jess, the company's founder, Stacy Baker, shared her vision and mission for the brand. Stacy emphasized the importance of challenging conventional beauty standards and creating a space where individuals can play while expressing themselves and their sensuality authentically. “We’re a brand that recognizes and celebrates that you’re not one thing — and so your lingerie shouldn’t be either,” said Stacy. “It should be a pleasure zone where you get to explore and express the full-blown breadth and depth of all you are, in all your moments and moods.” With sustainability at the forefront of their values, Lunatic Femme uses ethically sourced, non-violent silk and ensures fair labor practices throughout their supply chain. By prioritizing sustainability, the brand aims to make a positive impact not only on their customers, but also on the environment. In the words of Stacy, “guilt has no place when you’re unapologetically sexy.” Lunatic Femme's commitment to inclusivity, soul expression, and sustainability has garnered attention from fashion enthusiasts and industry experts alike. Infusing designs that captivate with a commitment to social responsibility, Lunatic Femme is not only poised to become a leading force in the lingerie industry, but also a catalyst for igniting self-discovery among its clientele. For more information about Lunatic Femme and to explore their collection, visit their website at lunaticfemme.com. Contact Details Lunatic Femme Stacy Baker hello@lunaticfemme.com Company Website https://lunaticfemme.com/

August 10, 2023 08:00 AM Eastern Daylight Time

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Back-to-School with Olympian Natalie Coughlin and Athleta G!RL

YourUpdateTV

The back-to-school season is officially underway, and parents everywhere are scrambling to get their kids – and themselves! - ready for the new school year. For Natalie Coughlin, 12x Olympic Medalist and Mom of Two, this back-to-school season is all about confidence, comfort and self-care, and Athleta is the perfect resource for parents to help set their kids up for success. Recently, Natalie participated in a nationwide satellite media tour to discuss the back-to-school season and some tips to help empower young girls. A video accompanying this announcement is available at: https://youtu.be/byW412Bjg2I Diminishing confidence is one of the greatest issue’s girls face in the defining years from 6-12, so it’s important that we do everything we can to set them up for success. While back-to-school shopping, think about how clothing options can give young girls room to express their style and represent their favorite hobbies and personal interests. Athleta's G!RL line is perfect for girls who want to express themselves while being comfortable and active. We can help empower girls to be their most confident selves, knowing their clothing supports self-expression and helps to quell anxiety. Special features in Athleta’s back-to-school assortment are intentionally designed to fuel girls’ confidence through apparel design details, like confidence charms and hidden affirmations in the lining of shirts and backpacks and tactile details to fiddle with when she’s feeling anxious. Athleta’s uniform-ready items - like the School Days Skort, School Days Dress, School Days Polo and Limitless Backpack and Lunchbox - are durable, quality pieces built with performance-quality fabrics to withstand her active school year and all those after school activities, whether it’s on the sports field or in the art room. For more information, visit AthletaGirl.com About Natalie Coughlin Natalie Coughlin burst onto the international swim scene at the 2001 World Championships, winning a gold medal in the 100 backstroke and a bronze in the 50 backstroke. In 2002 at the Pan-Pacifics, she was more dominant, winning six medals, four gold, with three individual championships in the 100 free, 100 fly, and 100 back. Coughlin was the top female swimmer at the 2004 Olympic Games, winning five medals, including two gold. Individually, she won the 100 metre backstroke and finished third in the 100 freestyle. She won her second gold medal in the 800 metre freestyle relay and added two silvers as a member of the United States’ teams in the other relays. In three Olympics, she competed in 12 events and won 12 medals, three gold. But her victories didn’t stop there—she has since launched a wine label, advocated on behalf of several non-profit organizations, and become a mother to her daughter, Zennie, and her son, Ozzie. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 09, 2023 02:00 PM Eastern Daylight Time

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AmeriLife’s Senior Market Advisors Makes Big Impact Helping Ugandan Orphans

AmeriLife

Senior Market Advisors (SMA), one of the fastest growing field marketing organizations (FMO) in the insurance space and an affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today the building and opening of a home that houses 12 displaced children in Uganda in partnership with Nashville-based non-profit King’s Kids Africa. At a ribbon-cutting ceremony in Uganda, SMA representatives Jeremy Tingler, Henry S. Goldsmith and Annie Cobb met King’s Kids representatives, spoke with local officials about community impact and spent time with each of the 12 children gaining first-hand perspectives on how this opportunity will change their lives. “This home is a tangible foundation for creating life-long opportunities and strengthening the community for the benefit of children in need, while also providing much needed infrastructure to foster spiritual development, education, physical and mental wellbeing and social integration,” said Cobb. The home was built in an agricultural village just outside the capital city of Kampala and is part of a larger community expansion plan led by King’s Kids Africa. That plan includes a school, community center and home, all built around the local church, which is at the foundation of the organization’s Christian-faith mission. “The impact of this home – built amidst the church, school and community center – was visible to us as we toured the area and collection of nearby villages,” added Goldsmith. “You could see it, feel it, and the kid’s overall health and positive mentality was noticeable. This demonstrated to us not only the need for continued humanitarian interventions, but the impact King’s Kids Africa is having on the children and communities where they work.” “Our continued fundraising efforts are earmarked to support the lives of these 12 children,” said Christy Boyd, executive vice president of Shared Services at Senior Market Advisors. “Building the home was the first step, but there are daily expenses to running a home and providing for these children as they grow through the King’s Kids program. Our support continues.” AmeriLife and its network of affiliates have a long history supporting dozens of local, national and international non-profits including charity:water, Feeding America and St. Joseph’s Hospital Foundation, among others. “All of us at AmeriLife are very proud of SMA’s commitment to community and humanity, and its continued demonstration of our shared values, wherever help is needed,” said Scott R. Perry, chairman and CEO of AmeriLife. “We congratulate and celebrate the SMA staff and leadership for the transformative differences made in the lives and future of these 12 children.” To join Senior Market Advisors in supporting King’s Kids Africa program in Uganda, please visit www.kingskidsafrica.org or contact Christy Boyd at cboyd@seniormarketadvisors.com. ### About Senior Market Advisors Senior Market Advisors (SMA), a Medicare FMO, has been a leader in profit management since 2007, driven by hard work and a commitment to “doing right” by the consumer. We have certainly knocked on our fair share of doors. We know the grit and determination involved in becoming a career agent. And as a result, we have become one of the fastest growing FMOs, doubling our business each year for the past five years. For more information, visit us online at SeniorMarketAdvisors.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Company Website https://amerilife.com/

August 09, 2023 09:00 AM Eastern Daylight Time

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GoPro becomes the Official Action Camera Partner of Formula DRIFT

Formula DRIFT

The latest global brand to join the Formula DRIFT family is GoPro, maker of the world’s most versatile camera. This collaboration is the perfect synergy, bringing together the most extreme motorsports series with the best cameras to capture the action. “We’re extremely happy to welcome GoPro to the Formula DRIFT family,” said Ryan Sage, Formula DRIFT President. “Almost since our inception, GoPro cameras have been used to capture some of the most exciting action in our sport. So, we’re delighted to make this collaboration official and be able to capture and share even more of what makes Formula DRIFT unique.” Currently, the latest GoPro cameras, including HERO11 Black and the 360° GoPro MAX, are being used by the series to capture footage for its very popular and free-to-view event livestream. So, the next logical step was to create a dedicated new video series. Called GoPro Chase for the Championship, it commenced at the St Louis Round last month and will continue to the end of the season. Each episode will follow the top drivers chasing the championship title and will be filmed entirely on GoPro. The videos will air over the Formula DRIFT livestream on YouTube and appear on FD’s social media pages for each of the remaining rounds. The GoPro video series will explore how the leading drivers reached their position in the standings and the challenges they face. While GoPro Chase for the Championship will focus on the FD PRO teams, the partnership will also feature FD Experience Presented by GoPro. Hosted by a roaming reporter, the series will drop into FD PRO and PROSPEC competition to capture the action and personalities behind the scenes as well as the fan experience as both Championships ramp up to their Final Rounds. As an additional opportunity for fans, GoPro will attend one of the final rounds to share the latest GoPro technology with attendees, including hands-on workshops with the industry-leading HERO11 Black, plus the mobile-friendly GoPro Quik app, and GoPro Subscription ecosystem. Information about the specific round will be available shortly. NEXT ROUND Evergreen Speedway in Monroe, WA will host the Formula DRIFT PRO Championship Round 6 on August 11-12. Please visit formulad.com for the competition schedule, ticket information, driver profiles, special content, and the event livestream, which will include the new GoPro Chase for the Championship and FD Experience Presented by GoPro series. About GoPro, Inc. (NASDAQ: GPRO) Founded in 2002, GoPro helps the world to capture and share itself in immersive and exciting ways. For more information, visit GoPro.com. Open roles can be found on our careers page. Members of the press can access official logos and imagery on our press portal. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog, The Current. GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. ABOUT FORMULA DRIFT Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges the driver's skill while demanding a great deal from their vehicle in terms of power and strength. Formula DRIFT provides a series for the best professional drifters from around the globe to compete for the coveted title of Formula DRIFT Champion. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting drift fans and car enthusiasts from all walks of life, and established itself as the global leader for the sport. For a competition schedule, ticket information, special content and livestream, please visit formulad.com EDITOR’S NOTE The first GoPro Chase for the Championship can be viewed or shared here: youtube.com/watch?v=I2q_-X08XCw More images are available here: dropbox.com/scl/fo/d13m7atpaqtiup8juffnq/h?rlkey=vqnmf4p3g96emupnmc87tzyyk&dl=0 Contact Details Greg Emmerson greg@theidagency.com Company Website https://www.formulad.com

August 08, 2023 06:12 AM Pacific Daylight Time

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It’s Time to Dominate Direct Mail: AmeriLife Launches Highly Anticipated LeadStar Direct

AmeriLife

LeadStar, the proprietary, private leads platform created with and exclusively for AmeriLife -affiliated agents, announced today that it has officially launched LeadStar Direct, a best-in-class direct mail lead campaign and CRM solution that’s set to transform the direct mail game for health and life agents nationwide – and just in time for Medicare’s Annual Enrollment Period (AEP). “With compliance top of mind for every agent this year, the launch of LeadStar Direct fulfills AmeriLife’s continued promise to our partners and their agents to arm them with the best tools to confidently and reliably grow their books of business,” said William DeCourcy, senior vice president of Growth Marketing and Customer Acquisition for AmeriLife. “Alongside LeadStar Marketplace, we’re incredibly excited to deliver a best-in-class combination of lead generation solutions to market.” Originally announced during Medicarians 2023 and developed in partnership with RGI Solutions, LeadStar Direct provides agents with continuously optimized direct mail campaigns powered by an intuitive shopping experience that allows them to go from sign-up to mailing in just one day. The platform is also regulation ready and 100% compliant with all federal and state-level marketing requirements. Alongside precision targeting capabilities and enhanced data and selection filtering, agents won’t needlessly spend money on targets that don’t meet their qualifications to better maximize their response rates. “In today’s environment, direct mail campaigns require a simpler, more secure and more targeted approach,” added Ovi Vitas, Chief Marketing Officer for AmeriLife. “With LeadStar Direct, agents can be sure that their investments are well spent on a platform designed to deliver smarter, more successful campaigns.” Join LeadStar Direct for an Exclusive Launch Event on Aug. 10 With LeadStar Direct now live, the team is hosting a public launch webinar at 2 p.m. ET on Thursday, Aug. 10, to dive deep into the platform’s features alongside an esteemed group of partners and power uses. To register and learn more about LeadStar Direct, click here. ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. About LeadStar LeadStar is the industry’s preeminent enterprise leads program that delivers the compliant, reliable and performative leads that today’s health and life insurance agents need to grow their books of business and maximize their success. Powered by AmeriLife and exclusively for the company’s affiliated agents, LeadStar’s suite of solutions includes LeadStar Marketplace, LeadStar Connect and LeadStar Direct. For more information, contact an AmeriLife-affiliated marketing company or visit LeadStarHub.com. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

August 08, 2023 09:00 AM Eastern Daylight Time

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