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In Proxy Memo, Coca-Cola and PepsiCo Are Urged to Stay Out of Divisive Abortion Issue

National Legal & Policy Center

Following last year’s Dobbs v. Jackson Women’s Health Organization decision by the U.S. Supreme Court, which overturned the 1973 Roe v. Wade decision, advocates have continued their battle for unrestricted abortion access in a new forum: Corporate America. Under the guise of two shareholder proposals that demand reports on “Impacts of Reproductive Healthcare Legislation” as the result of newly enacted state laws that limit or ban abortions, activists seek to bully The Coca-Cola Company and PepsiCo Inc. into advocacy for their own policies on the controversial political issue, and for the companies to steer their campaign contributions accordingly. In responses filed with the Securities and Exchange Commission this month, National Legal and Policy Center argue why shareholders of the two multinational soft drink makers should oppose the resolutions sponsored by the radical pro-abortion proponents. NLPC’s reports to the SEC can be viewed at the following links: Coca-Cola and PepsiCo. As NLPC’s filings explain, the proponents of the two shareholder proposals cite biased research, selective data, slanted opinion polls, and preconceived outcomes to make their cases. For example, the sponsors assert that it will be more difficult for the companies to recruit women to their workforces in states where abortion limits or bans have been enacted into law. But the proponents stake their claim based on a “study” that one critic said suffered from “self-selection bias,” using “an unrepresentative, highly biased sample and misleading questions.” The boards of directors for Coca-Cola and PepsiCo also ask shareholders to vote against the proposals on their respective proxy statements, but for reasons that don’t address the misleading and even deceitful claims of the proponents. Coca-Cola, in its opposition, proudly points to its coverage of travel expenses for medical procedures that are “not available in-state.” PepsiCo repeatedly emphasizes its “Diversity, Equity and Inclusion” policies that “improve the attraction, retention and advancement of women,” which include “a robust and highly competitive set of flexible benefits” with “reproductive health” coverage. “Although we wish their opposition was stronger, Coca-Cola and Pepsi are right to resist these thinly veiled attempts to push their companies to take a public stance on the divisive issue of abortion, which would undermine their fiduciary responsibility to all their shareholders,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “We hope the directors and company executives are finally starting to learn that capitulating to aggressive Leftist politics is a long-term loser for the bottom line.” The so-called “Reproductive Healthcare” resolutions that NLPC opposes are Proposal No. 9 on the Coca-Cola proxy statement, and Proposal No. 7 on the PepsiCo proxy statement. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

April 13, 2023 09:16 AM Eastern Daylight Time

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Randy Couture Partners with Wise Food Storage and Announces Signature Emergency Product Line

Wise Food Storage

Randy Couture, one of the world's greatest and most decorated MMA fighters, accredited actor, and emergency preparedness enthusiast, has partnered with Wise Food Storage to create a signature emergency line called Prepare With Randy. Wise Food Storage is America's Trusted Emergency Food Supplier helping households prepare before disaster strikes. The partnership will provide high-quality emergency food products and survival backpacks to help people prepare for unexpected situations. As part of the partnership, Randy's exclusive survival line will benefit his non-profit organization, Xtreme Couture GI Foundation, which raises awareness and financially supports wounded veterans. This partnership will provide a unique offering of emergency food products for those who want to be prepared for unexpected situations and, at the same time, contribute to a good cause. This aligns with Randy Couture and Wise Food Storage's commitment to raising awareness about the importance of emergency preparedness and giving back to those that have defended our democracy. The first drop from the Prepare With Randy line will include various products, such as a 60-serving food bucket, 180-serving food bundle, 64-piece survival backpack, and complete two-day backpack. These products are designed to provide essential items and nutrition during emergencies, and the survival backpacks include various tools and supplies to help with survival in emergencies, especially evacuations. "I am excited to partner with Wise Food Storage to provide people with high-quality emergency food products and survival backpacks," said Randy Couture. "As someone passionate about emergency preparedness, it's essential to have the right tools and supplies to be prepared for unexpected situations. I'm proud that Wise Food Storage will be giving back a portion of the product sales to the Xtreme Couture GI Foundation and help assist our Nation' Combat Veterans and their families struggling with financial burdens as they return to civilian life." "We are thrilled to partner with Randy Couture to provide people with the tools they need to be prepared for emergencies," said a representative from Wise Food Storage. "Randy's expertise and values align perfectly with ours, and we are excited to bring his signature line to our customers." Randy's signature line of survival products in partnership with Wise Food Storage will launch on Wednesday, April 12, and will be available at www.preparewithrandy.com Contact Details Tim Lawlor +1 801-383-1356 tlawlor@readywise.com

April 13, 2023 07:00 AM Eastern Daylight Time

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Alana and Ramon Alvarez Grow Minuteman Press Franchise in Colorado Springs

Minuteman Press International Inc

Alana and Ramon Alvarez have owned their Minuteman Press franchise in Colorado Springs since August of 2019. Minuteman Press in Colorado Springs has been operating for 15 years since 2008 and is located at 6870 N. Academy Blvd., Colorado Springs, CO, 80918. After taking over the business nearly 4 years ago, Alana and Ramon have consistently grown their business and increased sales “by nearly 400% since we started,” according to Ramon. Journey to Minuteman Press Alana and Ramon “met at work 31 years ago” and the rest is history, according to Ramon. He shares, “Alana is my forever partner. After leaving the company, we lived throughout the West Coast and South America throughout our time together. I continued to work in the corporate world and Alana managed our household and led the raising of our children.” In 2019, it was time for a change. Ramon says, “Fast forward to August 5, 2019. That is when we began our small business journey, owning our Minuteman Press center in Colorado Springs. Minuteman Press International RVP Jack Panzer was instrumental in helping us acquire this existing location, which has been doing business in Colorado Springs since 2008. Jack helped us throughout the purchasing and on-boarding process, just as he does now in supporting us to grow along with excellent field support talent like Todd Golberg at the time (who is now RVP in New England), and now Sky Hittle.” Operating the Business & Ongoing Support Nearly 4 years after purchasing the business, Ramon remains excited about working with Alana, sharing: “Today, Alana and I continue commuting to our business together, excited to spend quality time with each other while creating outstanding experiences for our clients, just as we did 31 years ago when we first met. We are fortunate to be serving many clients in the Pikes Peak Region, having grown our sales by nearly 400% since we started.” Specifically, Ramon says, “Our small business has evolved into a one-stop shop for our clients, providing design, print, promotional items, direct mail, and more! We are now providing vehicle and window graphics, along with building sign replacements. We won’t stop there, ensuring we continue to listen to our clients, and treating each of them like a VIP. In spite of the digital transformation that marketing has experienced, print is everywhere, and continues to be leveraged by businesses launching or striving for growth. Print simply looks different today, with a critical role in creating an omnichannel experience for clients, like adding QR codes to drive the client’s audience to a website, scheduling form, or otherwise.” As he reflects on what it’s been like to transition from the corporate world to small business owner, Ramon says, “Having led large teams with large budgets in the Americas, I felt that being a small business owner would be relatively easy. It’s actually the hardest role I’ve ever had, yet it’s the most rewarding by far.” Ramon explains how the support he’s received as a Minuteman Press franchise owner has helped him along the way: “Minuteman Press has been supporting us in many ways, setting us up for success. In my career, I was previously an operations executive and so I wanted a proven brand, a proven system, and a proven structure to allow us to succeed as small business owners. Minuteman Press International has given us all of that.” He continues, “The Minuteman Press FLEX software, which allows us to connect with our clients for quoting, invoicing, work orders, marketing, and more, has been invaluable. The support team is also outstanding in urgently reacting to our needs, as they have extensive experience and an aptitude to serve.” Marketing & Being Active in the Community When it comes to marketing the business, Ramon shares, “No silver bullet exists in marketing our small business, and Minuteman Press has supported owners successfully who may not be experts in the industry. We focus on providing outstanding experiences for our clients through our high-performing team, delivering quality, speed, and reliability. Every customer is a VIP. We leverage direct mail, use digital marketing, networking, and other marketing opportunities, just like businesses in all industries do, focusing heavily on our target audiences and key clients.” Being active in the community is also key to Alana and Ramon’s local outreach efforts. Ramon says, “We also engage with our community, advocating for local business growth through various volunteer efforts. I serve as the current Chair of the Board of Directors for the Colorado Springs Chamber and EDC, on the Board of Directors for the Southern Colorado Better Business Bureau, on the Board of Directors of the Colorado Springs Hispanic Chamber of Commerce, Consult for the Pikes Peak Region Small Business Development Center, and help drive economic development in our region for our local businesses any way I can.” Ramon concludes, “By helping our community of businesses prosper, opportunities for prosperity are available for all.” Minuteman Press in Colorado Springs is located at 6870 N. Academy Blvd., Colorado Springs, CO, 80918. For more information, visit their website: https://minuteman.com/us/locations/co/colorado-springs20/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

April 10, 2023 10:00 AM Eastern Daylight Time

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The Good Flour Company eyes US market to continue fueling its growth plan

The Good Flour Corp.

The Good Flour Company CEO Matthew Clayton joined Steve Darling from Proactive to share news about the company that has gluten-free, allergen-free, all-purpose baking flour blends. Clayton tells Proactive the company also has a line for fried chicken batter, fish & chip batter, pizza & pasta mix, tempura batter, pancake and waffle blend, as well as cake mix and pizza crusts. He also shared the company's strategy moving forward and the importance of the US market. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

April 10, 2023 07:52 AM Eastern Daylight Time

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Mental Health Provider Shortage Needs Integrated Approach

The Chicago School of Professional Psychology

One of two people who need mental health services don’t get it and more than one in three Americans live in a region where there are not enough mental health providers to serve the population.* The average wait time for a medical doctor’s appointment is up to 26 days, up 24 percent since 2004 and there is a projected shortage of 48,000 primary care physicians in the U.S. by 2034.+ “ At a time when the U.S. faces a severe shortage of mental health providers, many people are also finding it increasingly difficult to get the medical care they need,” said Dr. Michele Nealon, Psy.D., President of The Chicago School of Professional Psychology. “There is a way for society to address both these problems and that is to integrate the health care system so that primary care and mental health professionals work as a team to treat the whole person more efficiently and effectively,” she said. “We need to take a community-focused, patient-centered, and holistic view approach to mental and physical healthcare,” said Dr. Nealon explained. “Many physical ailments put us at risk for psychological disorders and vice versa, so it makes sense for mental health professionals to work closely with medical doctors to treat the patient when they initially present with symptoms, rather than waiting for a referral later.” “For example, if you have trouble sleeping or your child is experiencing frequent stomach aches, you might turn to your doctor for help. The problem may be physical, yet too often, there are psychological factors such as stress, anxiety or depression that are at play,” Dr. Nealon said. “At The Chicago School, we are always thinking about how to view humans as part of a larger system—how individuals relate to their family, culture and community,” she explained. “That’s why we are dedicated to educating culturally competent psychologists and counselors who get hands-on training in their communities.” The Chicago School of Professional Psychology’s seven campuses nationwide educates 6,000 students, 70 percent of whom identify as people of color. *Mental Health America https://mhanational.org/issues/state-mental-health-america +American Academy of Family Physicians https://www.aafp.org/pubs/fpm/blogs/inpractice/entry/wait-times.html About The Chicago School of Professional Psychology: Integrating theory with hands-on experience, The Chicago School of Professional Psychology provides education rooted in a commitment to innovation, service, and community for thousands of diverse students across the United States and globally. Founded in 1979, the nonprofit, regionally accredited university now features campuses in iconic locations across the country (Chicago, Southern California, Washington, D.C., New Orleans, Dallas) and online. To spark positive change in the world where it matters most, The Chicago School has continued to expand its educational offerings beyond the field of psychology to offer more than 30 degrees and certificates in the professional fields of health services, education, counseling, business, and more. Through its engaged professional model of education, commitment to diversity and inclusion, and an extensive network of domestic and international professional partnerships, The Chicago School’s students receive real-world training opportunities that reflect their future careers. The Chicago School is proud to be a part of TCS Education System, a nonprofit, integrated system of colleges and universities that works collaboratively to advance student success and community impact. To learn more, visit www.thechicagoschool.edu. Contact Details Vivien Hao +1 323-893-4743 vhao@thechicagoschool.edu

April 07, 2023 11:59 AM Pacific Daylight Time

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Gateway Classic Cars to Celebrate the Grand Opening of Their Tulsa Oklahoma Showroom

Gateway Classic Cars

[Gateway Classic Cars of St. Louis]: Gateway Classic Cars of Tulsa is excited to host its Grand Opening on Saturday, April 29 th from 9am-1pm. Two days before, the Tulsa Regional Chamber will hold their ribbon cutting ceremony on, Thursday, April 27 th at 4:00pm. Come out and celebrate the next chapter in the company’s 24-year history with Gateway Classic Cars. The Grand Opening is open to the public and has no admission or registration fee. Attendees are encouraged to cruise in with all makes and models and bring their appetite. The first 100 guests will receive a free Gateway Classic Cars T-shirt. Special giveaways will be announced throughout the day as guests listen to music and indulge in delicious cuisine. Gateway Classic Cars continues to remain the leader in global marketing for classic and exotic vehicles. Their new launched auction platform has only strengthened their position as the largest classic and exotic car sales network in the world. Since 1999, Gateway Classic Cars has specialized in selling classic and exotic vehicles for private sellers, collectors, and estates by improving their success in passing along the passion for their treasured vehicles. Plus, no other company is more reputable and eager to assist fellow classic car enthusiasts around the world with the opportunity to get behind the wheel of their dreams. Every Gateway Classic Cars’ showroom is open to the public from 9am to 5pm, Monday through Saturday. The Charlotte showroom showcases classic, collector, exotic cars, and trucks. The last Saturday of the month is Caffeine and Chrome, our version of cars and coffee, from 9am-Noon. Event Details: Title: Gateway Classic Cars Grand Opening Date: Saturday, April 29, 2023 Start Time: 9am End Time: 1pm Cost: FREE St. Louis, MO (HQ); Atlanta, GA; Charlotte, SC; Chicago, IL; Dallas, TX; Denver, CO; Detroit, MI; Fort Lauderdale, FL; Houston, TX; Indianapolis, IN; Kansas City, KS; Las Vegas, NV; Louisville, KY; Milwaukee, WI; Nashville, TN; Orlando, FL; Philadelphia, PA; Scottsdale, AZ; Tampa, FL; San Antonio, Austin, TX; Tulsa, OK Phone: (866) 383-1416 https://news.gatewayclassiccars.com Gateway Classic Cars Where Dreams Are Driven (#dreamsdriven) Corporate Offices 1237 Central Park Drive O’Fallon, IL 62269 (618) 271-3000 https://hub.gatewayclassiccars.com Contact Details Gateway Classic Cars +1 866-383-1416 marketing@gatewayclassiccars.com Company Website https://news.gatewayclassiccars.com

April 06, 2023 03:45 PM Eastern Daylight Time

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Aqua Cultured Foods Closes $5.5M Seed Round led by Stray Dog Capital

AquaCultured Foods

Food tech startup Aqua Cultured Foods today announced it has raised $5.5 million in seed funding to bring its ultra-realistic seafood alternatives to market. The round was led by Stray Dog Capital, a venture capital fund specializing in alternative protein investments, with participation from H Venture Partners, Aztec Capital Management and Amplifica Capital, along with follow-on investment from current investors Supply Change Capital, Big Idea Ventures, HPA, Aera VC, Kingfisher Family Investments, and Swiss Pampa. The round also included a strategic investment from CJ CheilJedang, a South Korea-based global food and bio company owning renowned brands such as Bibigo. Aqua will use the investment to equip its new facility, scale up production, bring products to market, add key talent, and expand its roster of restaurant and foodservice outlets for product introductions this year. “We appreciate having mission-aligned partners that offer strong strategic value for the next phase of our growth, which will involve building up the business and brand,” said Anne Palermo, CEO of Aqua. “Being good stewards of investor capital is important to us, so along with hitting milestones earlier than expected, we are benefiting from government programs, academic resources, and other advantages to get to market quickly.” Aqua’s primary value is its low cost of scaling and its path to price parity, thanks to proprietary fermentation methods that use relatively affordable inputs and equipment. The company recently acquired a food-grade facility that was already built out nearly to its requirements—which it estimates will save more than a million dollars in construction costs. Aqua was recently accepted into the Illinois Office of Business Development’s EDGE program that provides tax incentives to growing companies, which will save hundreds of thousands of dollars in taxes over the next 10 years. “The adage is true that early-stage funds heavily weight investment conviction in people, and less in technologies or products given the embryonic nature of companies at these stages, but Aqua already boasts strength across its team, product, and key partnerships already in place,” said Johnny Ream, Partner at Stray Dog Capital. “We are interested in backing founding teams leveraging unique technologies and approaches that drive a more sustainable future; the work Aqua is doing with alt-seafood has immense potential to drive both human and planetary benefits in a massive $100B+ global market.” The global plant-based seafood market was valued at $42.1 million in 2021, and is projected to reach $1.3 billion by 2031 with a CAGR of more than 42 percent as wild fish stocks are further depleted. In addition to depleted fish populations, commercial fishing practices result in damage to ecosystems, plastic waste, and “bycatch” of non-target species. As fish farming increases, so does habitat destruction, pollution and diseases spread to wild fish, and the industry’s reliance on antibiotics and wild-caught fish for feed. Despite its health halo, fish contains microplastics, mercury, pesticides, antibiotics, dioxin and PCBs. High in cholesterol and saturated fats, seafood, in particular finfish, is a good source of foodborne illness caused by bacteria, viruses and parasites. Aqua is developing calamari, shrimp, scallops, and filets of tuna and whitefish with proprietary mycoprotein fermentation processes that do not use any animal inputs, genetic altering or modification. Unlike plant-based processed foods formulated with starches and protein isolates, Aqua’s alt-seafood retains its naturally occurring fiber, protein, and other micronutrients. The company also produces minced “seafood” fillings for applications such as dumplings, ravioli, and sushi rolls. For images visit https://app.box.com/s/wfbrvgraf2ty2b7by5h6ahjsaqrd8zx3. Follow Aqua Cultured Foods LinkedIn https://www.linkedin.com/company/aquacultured-foods Instagram https://www.instagram.com/aquaculturedfoods Facebook https://www.facebook.com/AquaCulturedFoods Twitter https://twitter.com/eatAquaFoods ‎ About Aqua Cultured Foods Aqua Cultured Foods is an innovative food technology startup developing the world’s first whole-muscle cut seafood alternatives created through microbial fermentation. Its novel technology produces a sustainable, complete protein source using only a fraction of the resources required by traditional aquaculture. As an R&D company with a focus on product commercialization, Aqua Cultured Foods occupies a unique position in the burgeoning alt-seafood market as well as within the fermentation industry. The company’s mission is to mitigate global challenges such as overfishing, climate change and feeding the world’s expanding population with delicious, nutrient-rich foods. For more information visit https://www.aquaculturedfoods.com. About Stray Dog Capital Stray Dog Capital is a venture capital fund investing in innovative, early-stage companies across the food, beverage, and biotechnology sectors that are driving a healthier, humane, and more sustainable future. Stray Dog Capital supports its portfolio of investments with broad experience from its team as entrepreneurs, operators, advisors, and investors. www.straydogcapital.com. ### Contact Details Gary Smith +1 818-783-0569 gary@evolotuspr.com Company Website https://www.aquaculturedfoods.com

April 06, 2023 09:05 AM Eastern Daylight Time

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AmeriLife Strengthens Wealth Distribution Leadership to Help Unleash the Power of Its Holistic Platform

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions, today announced the next phase of changes to its Wealth organization, which are aimed at redefining the independent agent and advisor experience and breaking through traditional distribution models. Effective immediately, TruChoice Financial Group President and CEO Brian Peterson will assume expanded responsibilities as president of Accumulation and Retirement Income Distribution. Peterson, whose focus will be on growing annuity sales across the AmeriLife enterprise, will also help lead a significant effort to bring to market a world-class, integrated Wealth platform that delivers on AmeriLife’s client-centric, holistic approach. Peterson will have direct oversight over the performance of AmeriLife’s annuities-focused affiliates, in addition to TruChoice, as part of his new responsibilities. “Brian’s leadership is well known throughout our industry, and was a key reason why AmeriLife was so excited to add TruChoice to its family of companies,” said Mike Vietri, Chief Distribution Officer of AmeriLife’s Wealth Distribution. “Today, it’s a pleasure to welcome him again in a new capacity in which he’ll help shape and lead the direction of our accumulation and retirement income efforts; maximize the potential of our annuities-focused companies and their advisors; and help drive new, innovative solutions for their clients.” “I’m thrilled to work with AmeriLife in this expanded role, but even more excited for the opportunities that lie ahead for our growing distribution network,” added Peterson. “Our advisors are helping their clients navigate through extraordinary economic times. I believe that, together, we can ensure that they have the platforms, resources and solutions they need to meet and exceed their clients’ challenges. I look forward to getting to work to deliver on that promise.” Peterson’s appointment follows AmeriLife’s recent restructuring of the company’s Distribution organization, during which it created distinct Wealth and Health groups to better meet the growing demands of the market, AmeriLife’s affiliated companies, and their agents and advisors. These efforts continue as AmeriLife’s Wealth Distribution continues to fortify its ranks to better leverage recent strategic acquisitions (such as TruChoice) and maximize existing partnerships and the industry-leading offerings of Saybrus Partners, Brookstone Capital Management and ICON, AmeriLife’s joint venture with AIMCOR Group. Denny Southern, previously president of Annuities and Retirement Planning, will assume a new role leveraging his carrier-side experience, industry relationships and deep product expertise to — in collaboration with Peterson and other Wealth leaders — support product innovation for the Wealth platform. “AmeriLife’s Wealth Distribution aims to empower agents and advisors who demand more out of their independent distribution platforms, as well as become the partner of choice to make sure their clients, no matter their stages of life, never outgrow them,” said Vietri. “Our holistic approach brings together three core pillars — Accumulation and Retirement Income, Protection Income and Advisory Services — that are essential to delivering the peace of mind that today’s retirees need to live longer, healthier and happier lives. Today’s announcement is simply the next step to deliver on that promise.” ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

April 05, 2023 09:30 AM Eastern Daylight Time

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Study: Are Digital Content Creators Corporate America’s New Superpower?

MBO Partners

A new study from ​ MBO Partners® reveals that corporate America may be overlooking a growing and significant source of hidden internal talent: digital content creators. According to MBO Partners’ 2023 Creator Economy report, part of its State of Independence research series, independent digital content creators are among the fastest growing self-employment work segment infiltrating the traditional workforce. The study found that almost six out of ten (57%) have content side gigs, along with traditional jobs. However, a stunning 41% said they definitely (15%) or probably (26%) will leave their traditional job and start a business full time in the next 24 months. The MBO Partners study also found that 8.1 million U.S. independent creators earned money in the creator economy in 2022, a 14% increase since 2021. “The creator economy is huge and growing in steadfastness day by day – with a rising majority working in stealth mode in large and mid-sized companies,” said Miles Everson, CEO of MBO Partners. “In fact, enterprises may be sitting on a gold mine of untapped talent and not even know it. These employees are not only highly creative and fast-moving, but they are entrepreneurial and extremely tech savvy. They have the potential to be an enterprise’s ultimate ally. But to win, employers need to first put out the welcome mat and show independents that they value modern ways of working and specialized skill sets. Next, they need to recreate their workforce models where independents are a critical component of their total talent strategy and teams.” This year’s study showed six key insights about the independent creator workforce, including: Owned media offers WOO (window of opportunity) to make more money. MBO’s data shows that while 73,000 US independent creators (the 1%) report annual income over $1 million, most creators report modest earnings, with the majority (44%) earning $10,000 or less last year as a creator. However, as companies shift their marketing strategies to focus on owned media as more affordable alternatives to paid advertising this year, there will be plenty of lucrative opportunities for creators to make extra money. There’s no “I” in team. About half of all independent creators (48%) report teaming up with other content creators on projects, versus only 23% of independent workers who aren't content creators. Looking forward, 68% of content creators plan to partner with other independent workers over the next year. That means that for companies, you are no longer just hiring a creator, you’ll be hiring a larger set of skills. Black creators are building their entrepreneurial footprint. The study revealed that in terms of ethnic and racial groups, Black Americans are more robustly represented in the creator economy (18%) compared with their U.S. population share overall (13%). As companies look to create more inclusive workplaces, there is an emerging pipeline of black entrepreneurial creative talent that exists. Make no mistake, creators will quickly adapt to ChatGPT. Eighty-seven of creators report being early adopters of technology, so this is an early indication that they are already learning how to embrace the opportunity of ChatGPT. This compares to only 34% of traditional employees and 37% of independent workers as early technology adopters. By tapping into creators, companies can leverage emerging trends and quickly respond to market demands. Digital nomadism is the new manifesto for mental health. While traditional workers are quiet quitting and hush tripping, take a page from the creators whose job burnout and mental health issues have been widely documented. Over eight in ten independent creators (84%) prefer a location-independent lifestyle that allows them to work and travel at the same time. So, it comes as no surprise that almost two-thirds (63%) report they are currently a digital nomad and over 90% report feeling highly satisfied (83%) or satisfied (9%) with their work. At last, a new era of creative renegades has arrived. While only 1 in 10 creators makes more than $100,000 per year, 83% plan to continue as an independent creator (57%) or build a bigger creator business (26%) over the next 2-3 years. Seventy-nine percent report being optimistic about the future. To obtain a copy of the 2023 MBO Partners Creator Economy research report, please visit https://www.mbopartners.com/state-of-independence/creator-economy-report/. About MBO Partners® ​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com. About MBO Partners®​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com​ Contact Details Words For Hire for MBO Partners Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

April 05, 2023 09:00 AM Eastern Daylight Time

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