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Introducing Astraverse: Black-Led Startup Building The First Play-to-Wear Fashion Metaverse

G2M Digital

Led by a team of energetic, innovative, black designers and digital artists, Astraverse.xyz is on a mission to revolutionise digital fashion experience. By building a virtual world where physical and digital (tech folks call it ‘phygital’) fashion blend perfectly, Astraverse reinvents the way we will stay fashionable in the near future with their 'play-to-wear’ concept where one can win fashion pieces, delivered to their door steps, through their proprietary games. If you were ever hooked on Sims or other games with fashion at its core, you will be familiar with what Astraverse is building. In this universe that the team has created, the possibilities are endless. This gamified retail experience in the metaverse, or what the team has coined “Play-To-Wear'', is here to stay. “We are adding a ‘meta-commerce’ backend to the gaming front to create a global, sustainable fashion platform for the next generation of retail shoppers,” commented Delz Erinle, Founder of Astraverse.xyz. The team is now on a mission to build the first virtual world for gamified retail. Everything happens by jumping into a virtual world with your avatar - with Astraverse, you can now interact with the brands close to your heart, collecting digital coins or landing your hands on mystery boxes from these brands through games and fashion quests found on the metaverse. "It’s the perfect time to things different, almost 10 years since Amazon came online and introduced a new way of shopping; the stars have aligned to reinvent fashion retail and gaming gives us the tools to achieve this," mentioned Niyi Okeowo, Art Direction Lead and Co-founder of Astraverse.xyz at the Astraverse2050 launch party last month in Lagos, Nigeria. New Data from Roblox has also illustrated just how big 2022 was for digital fashion on the virtual world platform. In September, on the heels of its New York Fashion Week show, Carolina Herrera worked with model Karlie Kloss and creator Lovespun to turn one of its runway gowns into a Roblox dress. The digital dress, which was released for 500 Robux (approximately $5), sold out within hours and were resold for over $5,000 in the following weeks on secondary markets. Industrywide, there is also a sustained interest in gamified digital fashion. Some of the notable collaborations include Ralph Lauren on Fortnite; Burberry on Minecraft; and Blankos Block Party and Dior in Gran Turismo 7. More recently, Calvin Klein opened an online gaming experience with avatar company Ready Player Me — a fitting choice for the brand to begin their phygital offering to their customers. Building since 2020 before the metaverse hype cycle began, the Astraverse.xyz team has made great progress. The Astraverse team has since received grants from Epic Games & Meta, and garnered over 1000 demo testers for the 3 iterations they had conducted at Dcentral Austin, Zebu Live London & NFT London. They also managed to attract a 100+ brand waitlist and have grown their community to 20k members, while being accelerated by University of Cambridge I4SF, Nvidia Inception Programme, DeFine, Technation, KPMG. The team believes strongly in a common goal - to add “metacommerce” in a futuristic-yet-familiar way that brings a level of physicality to the e-commerce experience. The Astraverse team has since planned for a lot of partnerships in the upcoming years, including a launch with a global retailer that has everyone excited on how gaming and web3 to create a new experience that makes fashion retail more gamified and sustainable. When asked about the next milestone, the team commented to look out for the upcoming release of their 1st Play-to-Wear event - the Astra Mystery Box Challenge, scheduled to launch in February at NFT Paris. For this challenge, Astraverse has partnered with several brands for their players to win their apparels through games on Astraverse. For a more personal touch with the team at Astraverse, tune in to this exclusive executive interview with the core team at Astraverse.xyz and G2M Digital to find out more on what they are building on the ground. Stay updated with the upcoming news from Astraverse.xyz by following their Twitter or Instagram. Contact Details Delz +44 7423 506633 team@thrill.digital Company Website https://www.astraverse.xyz/

February 08, 2023 12:00 PM Eastern Standard Time

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Coverage at the Speed of Life: Guarantee Trust Life Insurance Company & AmeriLife Unveil Turbo Term Life

AmeriLife

Continuing their approach to innovative product design and delivery, Guarantee Trust Life Insurance Company (“GTL”) and AmeriLife Group, LLC (“AmeriLife”) announced today the launch of Turbo Term Instant Issue Life Insurance, a revolutionary new level term life product engineered to deliver clients fully customized benefits and policy lengths to match their unique needs. “Guarantee Trust is excited to partner with AmeriLife in developing and bringing to the consumer the most dynamic term product offering in the marketplace, said Richard S. Holson III, GTL’s chairman of the board, president and CEO. “We are proud to be aligned with the great marketing organization that is AmeriLife.” With GTL’s state-of-the-art underwriting platform powered by hr | ReFlex, Hannover Re’s automated underwriting system, long application processing is a thing of the past. With a fully digital application process — and no medical exams — agents can deliver their clients an affordable policy instantly with customizable coverage, flexible benefits, a variety of level term lengths, and coverage between $100,000 and $1,000,000. For agents, Turbo Term lets them stay in the driver’s seat by owning the business they write, offering advance commissions at all levels and supporting full hierarchy, a wholly unique value proposition versus any other product on the market. “Turbo Term was built for agent distribution. No long apps. No uncomfortable medical exams. Just a fully digital application process and great, affordable, and customizable coverage to deliver the financial stability client needs – fast,” said David Paul, AmeriLife’s national sales director of Simplified Issue Life. “We’re thrilled to partner with GTL on yet another innovative product that will deliver value to the market and supercharge agent sales.” “Time and again, GTL has proven to be a valuable partner in designing products and solutions with the modern agent—and modern consumer—in mind,” added Pat Fleming, AmeriLife’s executive vice president of Product Innovation and corporate actuary. “Turbo Term will undoubtedly prove to be a great addition to AmeriLife’s portfolio of holistic solutions, and we’re excited for the opportunities it will open up for our marketers and their agents.” Turbo Term Instant Issue Life Insurance is currently available in all states except California and New York. For more information, contact your AmeriLife-affiliated marketer or independent marketing organization (IMO), or visit www.turboterm.com. Attributions and Disclaimers with Respect to Guarantee Trust Life Insurance Company Turbo Term, Individual Level Term Life Insurance, is issued on Policy Form Series ICC21-21TL, and Rider Form Series ICC21-R21ADD, ICC21-R21ADB, ICC21-R1CHILD, and ICC21-21WP by Guarantee Trust Life Insurance Company (GTL), Glenview, IL. This product’s availability, features, riders and terms under which coverage may be continued in-force or discontinued vary by state. Certain exclusions and limitations apply. For cost and complete details of coverage, please contact us or your agent. GAD18.28-22 ### About Guarantee Trust Life Insurance Company Founded in 1936, Guarantee Trust Life Insurance Company (GTL) has a proud history of providing superior insurance products and best-in-class customer service to individuals and families. Through a competitive portfolio of value-driven health, accident, life and special risk insurance products, the company offers an attractive and trusted value proposition to its policyholders and distributors while encouraging and supporting personal growth and civic involvement from its employees. For more information, visit GTLIC.com. About Hannover Re Hannover Re, with gross premium of more than EUR 33 billion, is the third-largest reinsurer in the world. It transacts all lines of property & casualty and life & health reinsurance and is present on all continents with more than 3,000 staff. Established in 1966, the Hannover Re Group today has a network of more than 170 subsidiaries, branches and representative offices worldwide. The rating agencies most relevant to the insurance industry have awarded Hannover Re outstanding insurer financial strength ratings: Standard & Poor's AA- "Very Strong" and A.M. Best A+ "Superior". For more information, please visit www.hannover-re.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and more than 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details AmeriLife Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Guarantee Trust Life Insurance Company Carl Leader +1 847-904-5455 cleader@gltic.com Company Website https://amerilife.com/

February 08, 2023 10:00 AM Eastern Standard Time

ROYALE DE MONTE CARLO VODKA “The World’s Most Prestigious Vodka” Announces US Trademark

Luminar Media Group, Inc.

McapMediaWire -- Luminar Media Group, Inc. (OTC: LRGR ) is proud to announce that Brand Volt a wholly owned subsidiary of LRGR and owner of the intellectual property for Royale de Monte Carlo Vodka has been successful in obtaining the US Trademark for the Royale de Monte Carlo Vodka class of spirits and “The World’s Most Prestigious Vodka” Company CEO Robert Rico stated: “Having the US trademark for Royale de Monte Carlo Vodka brand is very important.” “USA is the second-largest purchaser of Vodka in the world, with 622.8 million liters consumed annually. The combined USA and European trademarks have established Royale de Monte Carlo as a global brand.” “We trademarked “The World’s Most Prestigious Vodka” for our plans to roll out a national campaign that has already launched in Miami and New York.” Royale de Monte Carlos Corp’s mission is to be the market leader in the ultra-premium segment of Vodka, to achieve such goals we are forming strategic alliances with distributors, hospitality groups, and retailers nationwide. ABOUT US: Royale de Monte Carlo headquartered in Miami, Florida, is a an ultra premium, icy cool, and deliciously smooth vodka sure to give long lasting euphoric pleasure to any palate it graces. Created and produced by fifth generation master distillers located in the heart of the world-famous Cognac region of France, Royale de Monte Carlo was voted as the "World's Most Prestigious Vodka” TM. The superior qualities of Royale de Monte Carlo Vodka stem from its utilization of the finest ingredients and a unique alkaline purification process, which takes full advantage of the wisdom of the distillers of Charente and the traditions of the region to ensure a perfected recipe. It comes bottled at 40% ABV and is fermented scrupulously using the highest quality cereals from the Champagne Belt. The use of champagne limestone during the filtration process of seven times, coupled with a certified distillation technique, provides an unrivaled aroma and exotic touch sure to be felt upon first sip. Investor Relations Contact: Robert Rico info@royaledemontecarlo.com Phone: +1 (305) 283-9237 www.royaledemontecarlo.com INSTAGRAM: @royaledemontecarlovodka Facebook: https://fb.com/royaledemontecarlovodka Twitter: https://twitter.com/montecarlovodka Safe Harbor: This press release contains forward-looking statements, particularly as related to, among other things, the business plan of Royale De Monte Carlo Vodka statements relating to goals, plans, and projections regarding the Vodka Brands Corp.'s financial position and business strategy. The words or phrases 'would be,' 'will allow,' 'intends to,' 'may result,' 'are expected to,' 'will continue,' 'anticipates,' 'expects,' 'estimate,' 'project,' 'indicate,' 'could,' 'potentially,' 'should,' 'believe,' 'think,' 'considers,' or similar expressions, are intended to identify 'forward-looking statements.' These forward-looking statements fall within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and are subject to the safe harbor created by these sections. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions, and other factors that are detailed in our periodic reports and on documents we file from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Royale De Monte Carlo Vodka. cautions readers not to place undue reliance on such statements. Royale De Monte Carlo does not undertake, and Royale De Monte Carlo specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from Royale De Monte Carlo Vodka expectations and estimates. For more information about Royale De Monte Carlo Vodka and the risks related to an investment in the Company, investors should review the Company's filings at www.otcmarkets.com with their tax and financial advisor. Contact Details Royale de Monte Carlo Investor Relations Contact: +1 305-283-9237 info@royaledemontecarlo.com Company Website http://www.royaledemontecarlo.com/

February 08, 2023 09:00 AM Eastern Standard Time

Intus Care Announces Oracle Health Chairman Dr. David Feinberg Has Joined Its Board of Directors

Intus Care

Intus Care, developer of an innovative predictive analytics platform designed for geriatric health, today announced that David Feinberg, MD, Chairman of Oracle Health, has joined its esteemed board of directors. David is committed to making healthcare more accessible, affordable, and equitable. His goals are well-aligned with Intus Care’s mission of enabling more effective geriatric care by empowering care providers through data to make more informed decisions. David’s work at Oracle has served to advance access to critically needed data through an open and connected healthcare ecosystem. Previously, David served as president and CEO of Cerner, the healthcare IT industry leader which was acquired by Oracle in June of 2022. David led Cerner teams focused on delivering tools and technology to improve the patient and caregiver experience. “As CEO of Cerner, and now in his role at Oracle, few people understand the healthcare IT landscape and the importance of empowering care providers with better technologies like David does,” said Robbie Felton, CEO, Intus Care. “He recognizes the value of leveraging patient data in more meaningful ways, a mission which Intus Care shares.” Intus Care is continuing to expand its PACE partnerships and aiming to scale its work with special needs plans and other senior care entities across the healthcare spectrum to provide high quality care to vulnerable older adult populations. “I’m excited to join the Intus Care Board of Directors. The work they’re doing is going to allow data that care providers are already collecting to go much further in terms of improving care outcomes,” said David. “Intus Care is already proving through its work with PACE programs across the country that they have what it takes to allow routine data to be used to make hard-to-see correlations that can reduce patient complications and improve overall patient care.” Prior to his position at Cerner, David served as president and CEO of both UCLA Health and Geisinger Health prior to assuming leadership of Google Health in early 2019. He earned his MD from Chicago Medical School in 1989, finishing at the top of his class and is a member of the Alpha Omega Alpha Medical Honor Society. He also holds an economics degree from the University of California-Berkeley and an MBA from Pepperdine University. About Intus Care Intus Care synthesizes data to improve care and reduce hospitalizations for some of the most socially vulnerable and clinically complex patients in today’s healthcare system – senior citizens. Through a unique predictive analytics platform and data-driven consulting services, Intus Care empowers managed care organizations such as PACE programs, special needs plans, long-term care facilities, and more. It integrates with existing electronic health records, claims, and financial software to automatically extract and analyze data. By highlighting participant risk and data-driven improvement strategies, Intus Care empowers providers and organizations to improve outcomes. Visit our website to learn more and to sign up for our newsletter intuscare.com. PR Contact Jordan Bouclin and Erika Harris SVM Public Relations and Marketing Communications intuscare@svmpr.com (401)490-9700 Contact Details SVM Public Relations +1 401-490-9700 intuscare@svmpr.com Company Website https://www.intuscare.com/

February 07, 2023 10:00 AM Eastern Standard Time

Splash Beverage Group Adds Florida’s J.J. Taylor Distributing Company to Assist with TapouT Performance Drink Rollout

Splash Beverage Group Inc.

McapMediaWire -- Splash Beverage Group, Inc. (NYSE American: SBEV ) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that its TapouT performance drink will now be more widely distributed across the state of Florida with the addition of J.J. Taylor Distributing Company of Florida. J.J. Taylor, headquartered in Jupiter, Florida, was founded in 1958 and operates out of a 360,000 square foot, state-of-the-art facility in Tampa with an additional warehouse in Fort Myers and offices in Fort Pierce and Sebring. J.J. Taylor will become TapouT’s largest distributor in Florida by geography, with distribution to the counties of Charlotte, Citrus, Collier, DeSoto, Glades, Hendry, Hernando, Hillsborough, Indian River, Lee, Manatee, Martin, Pasco, Pinellas, Sarasota and St. Lucie and greatly assist with the Publix grocery store chain rollout. Robert Nistico, Splash Beverage Group’s Chairman and CEO commented: “Our agreement with J.J. Taylor gives us distribution across 16 Florida counties, essentially the entire west coast of Florida, from north of Tampa to south of Naples. They are a very strong organization with a highly motivated sales force. In fact, the company has been honored with a Glassdoor Employees’ Choice Award in the U.S. small and medium company category, recognizing the Best Places to Work in 2023, so we know that TapouT will be in good hands. Our strategy to reach the broadest possible distribution takes a giant leap forward with our agreement with Taylor and adds to our list of A+ distribution partners.“ Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev About Splash Beverage Group, Inc. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com Forward-Looking Statement This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release. Contact Information: Splash Beverage Group Info@SplashBeverageGroup.com 954-745-5815 Contact Details Splash Beverage Group Info@SplashBeverageGroup.com Company Website http://www.splashbeveragegroup.com/

February 07, 2023 09:16 AM Eastern Standard Time

Dr. Muneeb Shah– TikTok’s Famous “DermDoctor”- Joins CORTINA to Broaden Access to Dermatology Care

Cortina Health

Dr. Muneeb Shah– known widely in social media as “ DermDoctor ” or “ Doctorly ” is the #1 dermatology influencer worldwide. With an ever-increasing number of followers reaching over 20 million across his platforms, Dr. Shah has become a trusted advisor for anyone seeking skincare education and dermatology, by creating content that is as informative as it is entertaining. He is a board-certified dermatologist with a passion for skincare education and improving healthcare access. “DermDoctor” recognizes social media as a powerful tool in bringing healthcare education to millions of people who lack the resources to get it otherwise. Dr. Shah points out that, “There is a real access issue in the United States with healthcare. In certain areas, you cannot see a dermatologist…so there is a massive gap between patients and medical care that needs to be filled. ” It is precisely this gap he seeks to fill, debunking skin-related myths and guiding his online community in their skin and dermatology needs. Furthermore, he emphasizes the importance of board-certified dermatologists in diagnosing and treating skin conditions and the impactful role teledermatology can play in providing access to proper medical care: “When access to an in-person visit is not feasible, many skin conditions can be diagnosed and treated virtually by a dermatologist with proper data. Pairing Cortina’s next-generation technology with its network of board-certified dermatologists is the innovative solution dermatology patients need. That’s why I am proud to be advising Cortina’s team to improve access.” In addition to bringing attention to a seamless solution for diagnosing and treating skin conditions, Dr. Shah is passionate about minimizing misdiagnosis. A common condition that gets overlooked is rosacea as it typically resembles acne or a sunburn. Dr. Shah and Cortina’s first of many educational assets under the medical content advisor role is an informational YouTube video that can be found on Doctorly, discussing key indicators and treatments for both skin conditions in depth. Cortina Health is the only all-inclusive teledermatology platform providing patients with access to board-certified dermatologists who diagnose and prescribe personalized compounded medications which are shipped directly to the patient’s door. Cortina offers convenient, affordable and effective dermatology care to treat the most common skin conditions in all 50 states, no insurance required. Founded by Harvard Medical School Adjunct Professor, Dr. Reid Maclellan, Cortina’s ethos aligns perfectly with Dr. Shah’s vision. “I am thrilled to welcome Dr. Muneeb Shah as our Medical Content Advisor. This is a significant step in our goal to democratize dermatology care. His expertise and reach combined with Cortina’s capabilities and network of board-certified dermatologists, strengthen our commitment to patients seeking dermatology care anytime, anywhere. We are delighted to count Dr. Shah among our leadership as we merge technology, medicine, and high-quality care for all”, states Dr. Maclellan. ABOUT CORTINA At Cortina, we are passionate about personalized medicine and believe everyone deserves access to high-quality, effective treatments to feel good in their own skin. When it comes to skincare, we know there is no one-size-fits-all approach. Cortina makes elite dermatology care for the most common skin conditions convenient and accessible in all 50 states. Merging modern medicine and modern convenience, our team is committed to changing healthcare for the better. Cortina seeks to build confidence and improve the quality of life of its patients by bringing U.S. board-certified dermatologists and clinically proven, FDA-approved treatments right to their door at an affordable price. Contact Details Cortina Health Juliana Martins juliana@eleven11mediarelations.com Company Website https://www.getcortina.com/

February 07, 2023 09:07 AM Eastern Standard Time

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Global Success, Local Roots: Parissa Celebrates 40 Years as the Worldwide Leader in Natural Hair Removal

Parissa

Parissa, makers of the world’s #1 natural wax, is celebrating 40 years of global success backed by strong and enduring local roots. Family-owned and headquartered on Vancouver’s North Shore, Parissa was founded in 1983 by chemical engineer Azar Moayeri. After immigrating to Vancouver from her native Iran, Moayeri noticed a gap in the market for chemical-free hair removal solutions. That’s when Moayeri took matters into her own hands, formulating Canada’s first all-natural hair removal product from the comfort of her kitchen. From its upstart beginnings to today, Parissa’s mission has remained constant: to reinvent home hair removal for every consumer and make it a simple part of one's self-care routine. Designed for women and men alike, Parissa’s product assortment includes sugar wax, hard wax and warm wax to meet every waxing preference and need. Its streamlined waxing kits are easy to use and contain all the necessary components for achieving smooth and healthy skin results for up to eight weeks. “Forty years ago, I set out to create a product that addressed an important need in the hair removal category. Those grassroots beginnings shaped us and provided a solid foundation for us to grow into the global brand we are today,” said Parissa Founder, Azar Moayeri. “I couldn’t be more grateful for all the family, community and customer support we’ve received over the years. Our success wouldn’t have been possible without you.” At every touchpoint, Parissa is dedicated to promoting the highest quality hair removal experience with the lowest environmental impact. Every element of Parissa waxing kits – from products to packaging – is sustainable and ethically sourced from 100% all-natural ingredients like tree resin, cane sugar, beeswax, vegetable oils and plant extracts. As Parissa marks its 40-year anniversary as a worldwide leader in natural home hair removal, the company remains firmly rooted in its local and family values as well as its commitment to social responsibility and environmental sustainability. The company manufactures, packages and ships products from its award-winning eco facility in North Vancouver and employs a dedicated team equally committed to its socially-minded and customer-focused mission. Parissa is sold online at www.parissa.com and instore at Shoppers Drug Mart, Walmart, Loblaws, Ulta Beauty and in the major Whole Foods stores in the US. Visit www.parissa.com to find a retailer near you. For more information about Parissa or to book an interview with Founder, Azar Moayeri, please contact kaitlyn@1milk2sugars.com. ABOUT PARISSA Female-founded and proudly Canadian, Parissa is celebrating its 40 th anniversary as a global leader in natural waxing. Drawing from her cultural roots, scientific education, and interest in natural ingredients, founder Azar Moayeri formulated Canada’s first all-natural hair removal product in her kitchen. The sugar-based wax formula, ranging from strips to professional brow waxing pens, is gentle and safe without harsh or unnecessary chemicals. With more than 30 million at-home waxing kits sold worldwide, Parissa manufactures, packages, and ships products from its award-winning eco-facility on the beautiful North Shore of Vancouver Over the last 39 years, Parissa has expanded internationally to the USA, UK, Europe, China, South Korea and Southeast Asia and has been committed to operating fairly, ethically, and sustainably. Parissa products are all Leaping Bunny certified, sustainably packaged, and made from ethically sourced natural ingredients. To learn more visit www.parissa.com IG: @parissawax | FB: Parissa | TT: @parissawax Contact Details Parissa marketing@parissa.com

February 07, 2023 08:00 AM Eastern Standard Time

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SIGMA Updates fp & fp L Cameras Appealing to Cinematographers by Adding New Color Mode, 4TB SSD Compatibility, Atomos Cloud Support and More

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce major firmware updates for the SIGMA fp series cameras: Version 5.0 for the 24-megapixel SIGMA fp, and Version 3.0 for the 61-megapixel fp L. Key updates include the addition of a "Warm Gold" color mode, support for 4TB SSDs, and Atomos Cloud support. With these firmware updates, the fp and fp L are also now the first mirrorless still/cine cameras to incorporate the EL ZONE metering system created by cinematographer Ed Lachman, ASC. EL ZONE is a false-color exposure tool where standard exposure (18% reflectivity) is displayed in gray, with up to six steps of both highlights and shadows displayed in an intuitive, standardized, color-coded format to allow creators to utilize the dynamic range of the cameras to its fullest. Additionally, Open Gate with Anamorphic Desqueeze for the ARRI ALEXA LF / ALEXA Mini LF has been added to the camera and settings registered in Director’s Viewfinder Mode; which will be a benefit to high-end filmmakers utilizing the popular ARRI line of cine products. "The introduction of the EL ZONE metering system, along with the full roster of additional features and functions provided in the latest firmware, demonstrates SIGMA's commitment to the fp camera series." reports Mark Amir-Hamzeh, SIGMA America President. "With each major firmware update, the fp cameras become ever more important tools catering to the needs of the creative community." The firmware updates for both cameras will be available on February 8, 2023, on the sigma-global.com website. The full description of the firmware update follows below. ##### Major firmware update for the SIGMA fp for Ver. 5.00 and fp L for Ver. 3.00 The SIGMA fp and fp L cameras both gain added functionality with the new major firmware update Thank you for purchasing and using our products. We are pleased to announce that firmware update Ver. 5.00 is now available for the SIGMA fp and Ver. 3.00 is available for the SIGMA fp L full-frame mirrorless camera. #SIGMfp #SIGMAfpL #SIGMA [Applicable product] SIGMA fp / SIGMA fp L [Benefits of the update] SIGMA fp Ver. 5.00 / SIGMA fp L Ver. 3.00 A new color mode "Warm Gold" is added. This Color mode creates a mellow atmosphere with subdued tones and warm colors. The "EL ZONE" option has been added to the "False Color" function, which displays the exposure status of any part of the screen in a color-coded manner, allowing you to monitor the exposure status of any part of the screen. "Focus frame only" *has been added to the information display menu in the |▢| (Display) mode setting * "Focus Frame Only" appears in the menu only when the shooting style in STILL mode or CINE mode is set to STILL-like. The camera can now be switched off even during long exposures. The camera is now compatible with a 4TB (terabyte) external SSD. Open Gate (x1.25 / x1.3 / x1.5 / x1.65 / x1.8 / x2) for ARRI ALEXA LF / ALEXA Mini LF has been added to the camera and setting information registered in the Director's Viewfinder. ATOMOS Cloud is now supported. * * Firmware update of ATOMOS devices is required to use the cloud solution provided by ATOMOS. Please wait for the announcement from ATOMOS for information on compatible devices and the release date of the firmware. To update the firmware, please refer to the following links: SIGMA fp Ver. 5.00 https://www.sigma-global.com/en/cameras/fp/?tab=support&local=firmware SIGMA fp L Ver. 3.00 https://www.sigma-global.com/en/cameras/fpl/?tab=support&local=firmware [Learn more] About SIGMA fp: https://www.sigma-global.com/en/cameras/fp-series/ About SIGMA fp Ver. 5.00 / SIGMA fp L Ver. 3.00: https://www.youtube.com/user/sigmaglobalvision About SIGMA's color modes: https://www.sigma-global.com/en/magazine/m_series/cameras/sigma_color_mode_library/ [About instruction manual] The latest versions of the instruction manuals (PDF format) that support this firmware update can be downloaded from the following URLs: https://www.sigma-global.com/en/cameras/fp/#catalog https://www.sigma-global.com/en/cameras/fpl/#catalog [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ We appreciate your continued support for SIGMA products. About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA Corporation of America Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com Company Website https://www.sigma-global.com/en/

February 07, 2023 07:30 AM Eastern Standard Time

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Alan Schneider Celebrates 15 Years as Owner of Minuteman Press Franchise in Northvale, NJ

Minuteman Press International Inc

The Minuteman Press franchise in Northvale, NJ has been operating for over 40 years. Alan Schneider and his wife Nadine are celebrating 15 years as owners and share their insights and reflections. Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. Congrats on 15 years! What does this milestone mean to you and what are the keys to your success and longevity? Nadine and Alan: “This is a tremendous milestone for us. Although we have hit this milestone in our tenure, the shop has been in business for over 40 years in this community. We are well known and very involved in the town. For years, people were saying the printing industry was dying. Then the pandemic hit and I think everyone feared a little bit for the future. However, I have to say that I never expected the bounce back from the pandemic to be such a boon for business. I think people realized that community is important, supporting local business is important, and although online marketing has a place, it’s not the only game in town. Print is still king. The keys to our success and longevity are: providing a warm and friendly place to do business; being knowledgeable about our products and services; letting our clients know that their success is important to us and we are here to help them; caring about our clients as people—not just as customers; and, most importantly, reliability and integrity.” What are some of the key ways you’ve grown your business? Nadine and Alan: “Believe it or not, the pandemic was a blessing for our business. It forced us to take critical look at how we were operating. We took a hard look at our numbers, and strategized on what we could do better in both operations and marketing. On the operational side, we cut out some of the fat and streamlined things where needed.” Alan: “My wife, Nadine, has an MBA in marketing and has owned a marketing and graphic design business for 15+ years. She joined me in our Northvale, NJ location and is providing all the graphic design services. Not only was this a strategic financial/operational move, it was the best marketing move we could have made. We are now truly a marketing, design and printing company – a one-stop shop!” Nadine and Alan: “Our clients are provided with a free consultation on the best ways to market their business. We do the strategy, design and printing. When the clients see the results, they come back for additional products and services—and they tell their friends! The savings we realized from our reduction in payroll was also reinvested in the business by increasing our participation in the SEO/Internet marketing program. We are starting to see an uptick in our internet leads! A couple of other cool things… Last year, we expanded our marketing strategy by promoting ourselves as a local family business. Our holiday cards now feature our family photo – myself, Nadine, and our 4 grown children. The theme is, Family is everything. We appreciate you being part of ours. I can’t tell you how many compliments we received on that card. People feel like they know our family, and always ask how our kids are doing. This year, we will be planning a marketing program to celebrate my birthday on October 26 th. Why? Because we found out that it’s also National Printing Day! We are going to have a lot of fun with that. We also do a lot of in-person networking by being active in our home and business communities. We are BNI members and directors, are involved with many not-for-profits, serve on the boards of the local Chambers of Commerce, and are Auxiliary Police Officers in our hometown. We are always visible helping the community in whatever way we can.” What are your high-demand products and services? Nadine and Alan: “We do a ton of direct mail, particularly EDDM. Although the program has been around for years, it’s really been gaining traction since the pandemic. Once our clients see how well direct mail works for them, they either expand their reach or frequency…or both. We help them build their customer lists as a result of their EDDM efforts, then assist them with targeted direct mail programs to these new customers. We are proud to say that many of our clients credit us with helping them build their businesses through direct mail. They refer to us as the direct mail experts! We also began heavily promoting branded apparel. It’s featured in the front of our store, and we make a point of mentioning it to our clients when they come into the shop. Once we learn about their business, we suggest what types of apparel and promotional items they may want to consider to boost their brand awareness.” What are your key growth areas? Nadine and Alan: “Again, direct mail and apparel are huge for us. Design as well. Our previous graphic designer was more of a layout/production person. Nadine is a true creative. Everything we do for a client now has a marketing strategy behind it, and a creative, eye-catching design. Clients who come in with their ideas are truly blown away by how we bring their visions to life. One successful campaign for a client usually snowballs into more business—and more referrals! But our true measure of success is knowing how we are helping our clients grow their businesses.” How would you best describe your community? Nadine and Alan: “Northvale, NJ is one square mile in area, right on the New York State border. The community is comprised of mostly residential homes, a small downtown with shopping and a handful of light industrial/manufacturing. Since it’s a small-town area, we focus on serving the local trades, retail stores, restaurants, professional services and industrial businesses. We have also built a client list outside of our small regional area by creating relationships with professionals that can provide us with ongoing business.” Why do you think printing remains so vital to businesses today? What are the benefits of print? Nadine and Alan: “Several years ago, email marketing became extremely popular because it was free. Today, in-boxes are flooded with messages that are deleted before they are even opened. A wasted marketing effort, even though it is ‘free.’ With print, your message is tangible. A direct mail piece in someone’s mailbox is handled – even if it is eventually discarded. Someone saw it, and handled it. Print is the ultimate conversation-starter. Hand someone a brochure, mail them a postcard, or even embroider your company name on your polo – and you are now visible to them. The most successful businesses rely on print for the majority of their marketing, so it is definitely here to stay.” What was your background before franchising? Alan: “I owned a food distribution company prior to owning a Minuteman Press. I wanted something new, but I still wanted to be a business owner. I chose Minuteman Press because of the company’s reputation for training and support of its franchisees. Also, printing is a consumable business which means repeat business.” What has the support from Minuteman Press International been like for you? Nadine and Alan: “Pick up the phone, send an email, and someone is there to help. The conventions are invaluable. We always come back learning something new, whether it’s from corporate or fellow owners. We look forward to seeing everyone, and meeting new people. It’s like a family reunion! We’ve also come back with new vendors to try which really had an impact on our business.” What are the biggest rewards of owning your business? Nadine and Alan: “Being an integral part of other people’s businesses and helping them achieve their goals. Also, being part of the community.” What advice would you give to others? Nadine and Alan: “Be professional and be persistent!” Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. For more information, visit their website: https://minuteman.com/us/locations/nj/northvale/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 06, 2023 11:00 AM Eastern Standard Time

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