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Rebuilding Together and Lowe’s Provide Critical Repairs to Historic Los Angeles Homes

YourUpdateTV

Nonprofit Rebuilding Together partnered with Lowe’s, the Official Home Improvement Sponsor of the NFL, to provide essential home repairs for community residents in Los Angeles neighborhoods including View Park, just outside SoFi Stadium, during the annual Kickoff to Rebuild event. A video accompanying this release is available at: https://youtu.be/GYbiDDQwtmY Kickoff to Rebuild, a Super Bowl-sanctioned event presented by Lowe’s, directly benefits 16 families in Los Angeles through home repairs, including roof replacements, bathroom upgrades, kitchen installations, landscaping, window repairs and fresh paint. The families include a senior struggling with mobility, a veteran on dialysis and a retired healthcare provider. Volunteers and local contractors completed the home repairs following COVID-19 safety guidelines provided by the Centers for Disease Control and Prevention. Additionally, Robert Woods, a Lowe’s Home Team member and wide receiver for the Los Angeles Rams, participated in the event. “At Rebuilding Together, our mission is to assist people with disabilities and low-income seniors in rehabilitating or modifying their homes,” said Zeeda Daniele, executive director of Rebuilding Together of the City of Angels. “Through Kickoff to Rebuild, volunteers, contractors and sponsors help make homes in our community safer and more accessible.” Rebuilding Together will also repair the headquarters of the Consolidated Board of Realtists, a local organization founded in 1949 that strives for democracy in housing by opening doors for Black professionals and consumers in real estate. The Board is part of the National Association of Real Estate Brokers (NAREB), which in 1963 secured the passage of the nation’s first state-level fair housing legislation in California. “Through our Kickoff to Rebuild events held during the past 27 Super Bowls, we’ve repaired more than 158 homes, engaged 5,000 volunteers and invested more than $5 million in communities nationwide,” said Caroline Blakely, president and CEO of Rebuilding Together. “This year, we are honored to continue preserving affordable homeownership and revitalizing communities in the Los Angeles area by providing critical home repairs at no cost to homeowners in need.” The work occurred in neighborhoods within a five-mile radius of the University of Southern California, including Baldwin Hills, Chesterfield Square, Crenshaw, View Park, Jefferson Park, West Adams, Wilshire Center, Koreatown, South Los Angeles and the western section of downtown Los Angeles. Despite years of investments into the university and public venues, these neighborhoods still face challenges including persistent generational poverty, substandard and obsolescent housing and low-paying jobs. “The houses we repaired during Kickoff to Rebuild are more than structures that can help build generational wealth, they are part of the community’s history and identity,” said Cesar Martinez, Lowe’s regional vice president. “We have proudly partnered with Rebuilding Together since 2007 and are humbled to provide our expertise in home repairs to help homeowners stay in their homes and safely age in place.” Kickoff to Rebuild is made possible by Lowe’s and Omaze. For additional information about Kickoff to Rebuild, visit rebuildingtogether.org/ktr. For more about Rebuilding Together City of Angels, visit https://rebuildingla.org/. About Rebuilding Together: Rebuilding Together is a leading national nonprofit organization with a mission to repair the homes of people in need and revitalize our communities. Each year Rebuilding Together affiliates complete about 10,000 rebuild projects. Learn more and get involved at rebuildingtogether.org. About Rebuilding Together City of Angeles: Rebuilding Together Of the City of Angels (RTCOA), located in Los Angeles, California, is a 501C3 nonprofit organization established on August 31, 2020, as an affiliate of Rebuilding Together Inc., headquartered in Washington DC. About Kickoff to Rebuild: Kickoff to Rebuild is an annual Super Bowl-sanctioned event hosted by Rebuilding Together. For the past 26 years, Rebuilding Together has partnered with the NFL in Super Bowl cities across the country, rebuilding houses and bringing together neighborhoods. Together, we have repaired more than 150 homes and engaged 5,000 volunteers during these Super Bowl events. About Lowe’s in the Community: As a FORTUNE ® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 17, 2022 04:55 PM Eastern Standard Time

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Spiceology and Hell's Kitchen Team Up To Bring Competition-Worthy Flavor To Homes Everywhere

Spiceology

Spiceology, leading spice and flavor company, today announced a collaboration and new product line with Hell’s Kitchen, the popular cooking competition show. Each blend created by Spiceology and Hell’s Kitchen captures the essence of some of the show’s most viral moments and some of its most well-known dishes: Sir Wellington ($9.99) - Based on Hell’s Kitchen’s most famous dish, Beef Wellington, this blend boasts flavors of mustard, mushroom and shallot, with an earthy horseradish linger balanced by worcestershire, rosemary and thyme. Try it on beef, chicken, eggs, tofu, brussels sprouts, asparagus, mushrooms, potatoes, and in sauces and gravies. Where’s the Lamb Sauce?! ($9.99) - “Source” or Sauce, named after one of the most meme-able moments and quotes from Hell’s Kitchen, this herbaceous blend is filled with mint, tarragon, chives, rosemary, oregano, marjoram and parsley, and finished with a sweet balsamic powder and molasses. Try it on lamb, chicken, white fish, pork, wild game, tofu, roasted root veggies, green beans, asparagus, eggs, salad dressing, rice, and couscous. Vampire Killer ($9.99) - Made for, but not limited to risotto (one of the chef-slaying dishes on the show), this blend is a delicious mixture of garlic and parmesan, with a hint of umami from mushroom powder. Try it on risotto, pasta, eggs, popcorn, roasted vegetables like tomatoes, eggplant, asparagus, root veggies, and potatoes, kale chips, salad dressings, infused olive oil, and garlic bread. Smashing Salmon ($9.99) - What happens in Hell’s Kitchen when the salmon is undercooked? It gets smashed! This blend turns a notorious negative on the show into a palate-pleasing positive with its acidic miso flavor and strong umami from soy and shitake mushroom, as well as hints of lemon and ginger for a kick. Try it on seafood, chicken, pork, tofu, roasted vegetables, peas, string beans, eggs, fried rice, popcorn, noodles, soups and ramen. Under the Sea ($9.99) - Perfectly cooked scallops can be hit or miss on the show. But, this sweet and spicy blend pairs perfectly with scallops with flavors like maple and Korean chile flakes. Try it on white fish, scallops, tofu, chicken, pork, squash, glazed carrots, asparagus, corn, rice bowls, as a pizza topper, and in noodles. “The core of Hell’s Kitchen is creating amazing food, and whether you’re a die-hard fan of the show or want to experiment with incredible flavor shortcuts, these diverse blends bring deliciousness to dishes,” said Chef Tony Reed, Senior Director of Innovation and Partnerships. “These blends bring chef-driven flavors into the kitchen and celebrate the dedication and talent of chefs everywhere” For more information on the partnership and the blends, visit www.Spiceology.com/collaborations/hells-kitchen. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT HELL’S KITCHEN Each season of HELL’S KITCHEN welcomes a new batch of ambitious chefs who will brave an intense culinary academy. Competitors face a series of grueling challenges to prove they possess the right combination of ingredients to win a life-changing grand prize. As the competition progresses, the number of contestants is whittled down until only two chefs are left to compete for the ultimate prize, a Head Chef position at a premier restaurant, and fulfill their dreams of working in the culinary industry as the winner of HELL’S KITCHEN. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

February 16, 2022 08:00 AM Eastern Standard Time

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Cookie Co. Celebrated as Pandemic Success Story, Now Franchising

Cookie Co.

For most people, the pandemic brought about radical shifts both personally and professionally. For locals Matt and Elise Thomas, 2020 – 2021 was a period of time that was riddled with setbacks that challenged their grit and perseverance. Looking for a way to make ends meet during one of the most distressing times in our nation’s history, Elise decided to do what would fuel her soul. In the stressful and reflective early days of the national stay-at-home orders, Elise often thought about the simple things she loved growing up – like fresh baked cookies. She remembered times when a neighbor would be having a rough day and her mom would bake them some fresh baked cookies to help spread a little cheer; and times when a tragic loss would occur and while her mother was powerless to change the tragedy, she could bake cookies as an offering of comfort to those in need. As a mother of 3 at the time, Elise recognized that this tradition of yesteryears often goes by the wayside as most women work these days, with baking last on the to-do list. Beginning as a simple way to comfort locals, pass the time, and bring in a little income, Elise started baking cookies at home with what she now calls “a Barbie size mixer” for purchase via Instagram (where she has amassed a following of over 33K followers). Cookies were for sale from “the cookie lady” (which she became known as) via social media with curbside pick-up in her driveway. Sales quickly skyrocketed and Elise found herself working around the clock to make hundreds of cookies a day. Out of space and managing increasing demand, Elise and her husband did the unthinkable – they opened their flagship location in Redlands in August of 2020. Despite mandates, a house fire, and a fourth child on the way, Elise and her team were able to make Cookie Co. soar. Elise channeled her perseverance from her Boston marathon training to ride the waves of chaos and establish a new standard in her industry. Today, Elise and her team are more excited than ever about the next phase of Cookie Co., which includes franchising. “What I cherish the most about Cookie Co. is the ability it gives us to bring joy to people in times of both success and sadness. Time is precious and if we can help others maximize time while giving them a resource to help impart love and light in the lives of others, then we have succeeded.” –Elise Thomas, Co-Founder, Cookie Co. About Cookie Co: Where there is love, life is better. Founded in 2020 during the height of the pandemic, Cookie Co. began as a labor of love, offering the simplest of comfort foods – fresh baked cookies. Baked right at home with curbside pick-up in their driveway, Founders Elise and Matt Thomas discovered peace in providing an experience that reminded them of hopeful childhood memories. Opening the first location in August 2020 in Redlands, California, Cookie Co. is known for its signature cookies which are proprietary to the company. Cookie Co. has thrived thanks to raving fans across the community with their gourmet cookies made locally and is now available as a franchise. Interested franchise partners can learn more here. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 concierge@sterlingpublicrelationsoc.com Company Website https://www.theofficialcookieco.com/

February 15, 2022 02:54 PM Pacific Standard Time

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Winter Skin Care & Beauty Tips

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/IH8D0yadno Winter weather can wreak havoc on your skin and hair. Between all the dry, chapped and cracked skin, and frizzy or damaged hair, this is the time of year to pay extra attention to self-care and beauty routines. During the colder months, the American Academy of Dermatology Association (ADD) recommends adding moisture into your skin. All skin types need moisture, as lower temperatures, hot indoor air, and dry air everywhere can disrupt the skin’s barrier. It’s the season to focus on all areas of self-care from head to toe. Healthy hair and moisture go hand in hand — no matter the time of year. There are some surprising ways to help keep your locks healthy and looking their best as winter winds snag and tangle hair, which can lead to breakage and split ends. Foley has come up with a four-step plan to help people look and feel their best during the colder months. MORE MOISTURE: One way to counter the effects of dry air is with a daily moisturizer. Foley recommends OLEHENRIKSEN Strength Trainer Peptide Boost Moisturizer. It is a daily vegan and nutrient-rich moisturizer that quickly doubles hydration, visibly boosts elasticity, improves the look of fine lines and wrinkles, and protects your skin’s moisture barrier from harsh winter elements. This moisturizer is packed with potent ingredients inspired by skin’s building blocks—such as amino acids, peptides, ceramides, and collagen—to bring moisture, bounce and resiliency back to all skin types. Foley says it “Melts into your skin. This balm-to-gel texture delivers rich hydration… an unexpectedly lightweight feel perfect for protecting dry winter skin.” For more information, go to olehenriksen.com. Direct link: https://www.sephora.com/product/ole-henriksen-strength-trainer-peptide-boost-moisturizer-P479339?skuId=2547917&keyword=olehenriksen%20-%20strength%20trainer%20peptide%20boost%20moisturizer Social media handles: @olehenriksen MORE HAIR CARE: Healthy hair and moisture go hand in hand. Foley has found that there are some surprising ways to help keep your locks looking their best in the winter. One brand the beauty expert highlights is Maui Moisture Heal & Hydrate + Shea Butter Hair Mask, saying, “This is a refreshing and restorative vegan hair care line developed with Aloe Vera as the first ingredient for a hydrating and healthy base for curls.' The brand’s creamy hair mask is formulated with shea butter, coconut oil, and macadamia oil which work to deeply quench, nourish and repair dry, damaged curls and strands while helping minimize split ends. Foley recommends using the product as a leave in treatment on wet hair to deeply condition strands if locks are feeling extra dry, adding, “I love it, it has a soft and sweet scent. Although it’s thick and creamy in appearance, it doesn’t feel heavy and glides nicely onto your hair.” For more information, go to mauimoisture.com Direct link: Maui Moisture Heal & Hydrate + Shea Butter Hair Mask & Leave-In Conditioner Treatment to Deeply Nourish Curls & Help Repair Split Ends, Vegan, Silicone-, Paraben- & Sulfate-Free, 12 oz - Walmart.com Social media handles: @mauimoisture HYDRATE DELICATE SKIN: Cold and dry weather can damage softer skin. Foley says, “Our lips are a very thin and delicate. The cold months zap them of much-needed moisture, often leaving them dry and irritated.” The beauty expert says people can keep their lips hydrated all-day (and all-naturally!) with the #1 organic lip balm in the U.S—eos 100% Natural Shea Lip Balms. Foley points out that, “eos blends flavors that are almost good enough to eat with super-moisturizing ingredients for delicious lip balms that you’ll want to swipe on again and again.” This brand’s balms are made with USDA Certified Organic, sustainably-sourced shea butter and hydrating coconut & jojoba oils for long-lasting hydration and soft, smooth lips. Foley adds, “I can’t get over how soft my lips are! It feels like smoothness in a stick!” For more information, visit evolutionofsmooth.com, Target and Walmart. Direct link: https://evolutionofsmooth.com/collections/100-natural Instagram: @ eosproducts FEEL & LOOK YOUR BEST: Foley admits personal style is unique, but the weather can make it difficult at times. “I’m always searching for ways to help people look and feel their best. However, I’m really excited by a new hydrating concealer that is perfect for winter months.” A sister launch to the viral Good Apple Skin-Perfecting Foundation Balm, KVD Beauty is back with their latest launch, Good Apple Lightweight Full-Coverage Concealer. Foley says this new concealer delivers lightweight full coverage with extreme long wear staying power and is packed with ultra-concentrated InterLace Pigments for crease resistance, and maximum vibrancy. She adds, “It’s formulated with hydrating ingredients, such as apple extract and raspberry stem cells, and is available in 32 inclusive shades. You’re going to love how it feels and looks!” For more information, go to KVDVeganBeauty.com. Social media handles: @KVDbeauty Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 15, 2022 03:54 PM Eastern Standard Time

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Avi Kumar Converts Independent Print Shop to Minuteman Press Franchise in Longmont, CO

Minuteman Press International Inc

A vi Kumar has been part of the Minuteman Press franchise family since May 2016 as the owner of Minuteman Press in Greeley, CO. In February 2021, Avi had the opportunity to buy Ron’s Printing Center located in Longmont, CO, which was in business for 40 years. Avi converted Ron’s Printing Center into his second Minuteman Press location in February 2021 and is now celebrating one year in business at the new center. Minuteman Press in Longmont is located at 420 Main Street, Longmont, CO 80501. Avi says, “Our Regional Vice President Jack Panzer told us about this established business for sale in Longmont, which is 40 minutes from us. The main advantage was to extend profitability and expand our business in Northern Colorado.” He continues, “Another advantage was that we did not have to spend a lot of extra effort in marketing this as a new business because Ron’s Printing Center had been established for a long time. The employees were all very hands-on and diligent and we were able to retain them all. Within the second month, we added mailings, promotional products, and apparel to their product lines. In fact, we just wrapped up a 30K mailer for a local non-profit organization and secured a large apparel order as well.” Prior to franchising in 2016, Avi worked in retail as a convenience store manager of several locations. “I used to manage some stores in Illinois for a big outfit out of Wisconsin. I finally got tired of answering to my boss and decided I wanted to own my own business. I moved on to better pastures and we decided as a family that Colorado was our calling.” Avi is thankful for being able to work with Minuteman Press and Jack Panzer over the past five-plus years in Greeley and on the conversion in Longmont in 2021. He says, “Working with Jack is amazing as he is very thorough and helpful. Since I started my business in Greeley in 2016, he has been a huge resource for us and very supportive. As we continue to build in Longmont, we are also expanding in Greeley to a new 5,000 sq. ft. facility – remodeling is under way as we speak. We started small and grew the business, and now we are building on that success at the right, consistent pace.” For more information on Minuteman Press in Longmont, CO, visit https://minuteman.com/us/locations/co/longmont. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. To learn how to sell your printing business through the Minuteman Press Conversion Program, visit https://bit.ly/minutemanpressconversions. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 15, 2022 11:00 AM Eastern Standard Time

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Sports Business Analyst Mike Bako’s Winter Olympic Analysis

YourUpdateTV

A video accompanying this announcement is available at: https://www.youtube.com/watch?v=IEYO-2_V6A4 Mike Bako, Daily National.com sports editor, provides insights and analysis on the Beijing 2022 Winter Olympic Games and the latest on the scandal that is overshadowing the games. Failed Test Casts Shadow Over Skating, the Olympics’ Showcase Event. Russian skater’s Kamila Valieva positive test were an embarrassing failure of the systems designed to keep doping out of the Olympics. Valieva was cleared to skate even though she failed a drug test taken Dec. 25, the result only emerging last week, after her two brilliant performances in the team competition helped win gold for the Russian team. The Court of Arbitration for Sport gave her a favorable decision early Monday in part because she is a minor, known as a "protected person,'' and is subject to different rules from an adult athlete. For additional commentary by Bako please email mike@dailynational.com For more information, visit DailyNational.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 15, 2022 10:25 AM Eastern Standard Time

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AmeriLife Now Offers SimpliNow℠ Legacy from AIG

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life and health insurance solutions, today announced that its agencies and affiliates are now offering SimpliNow Legacy SM from AIG (issued by American General Life Insurance Company), a simplified issue whole life insurance product specifically designed for middle-market American seniors. SimpliNow Legacy was designed to help policyholders lessen the burden of final expenses--including unpaid debt, medical bills or other household costs--on their loved ones. The product offers a unique limited-pay feature and death benefit coverage ranging from $5,000-$35,000. SimpliNow Legacy was created with middle-market Americans (ages 50 to 80 with a household income of $75,000 or less) in mind, including seniors, to help provide this growing demographic an additional layer of financial protection. For agents, SimpliNow Legacy was built for speed. This product features an instant-decision underwriting process, no post-sale paperwork, and the ability to draft credit card payments in real-time to instantly issue policies. This process includes: Electronic applications that tell agents early-on the type of coverage their clients can receive Instant underwriting decisions 100% of the time and early in the application process, with no additional underwriting, ever Instant issue capabilities for IGO and current dated apps paid with credit cards SimpliNow Quoter allows agents to easily quote their clients’ premiums before or during the application process “In the U.S., the median cost of a funeral is around $9,000*, and many older Americans are doing what they can to avoid passing those expenses onto their loved ones,” said Pat Fleming, Executive Vice President of Product Innovation and Corporate Actuary for AmeriLife. “We’re proud to be one of AIG’s exclusive partners in offering a groundbreaking product that provides consumers with the confidence that their final expenses will be addressed. The speed of the process at the point-of-sale is something that will help our agents work quickly and efficiently to help their clients secure coverage that will aid in preserving their legacies.” For more information on SimpliNow Legacy, visit www.amerilife.com to get in touch with an AmeriLife agency or affiliate. ### About AmeriLife AmeriLife’s strength is its mission: to provide financial solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 agents and advisors, more than 40 marketing organizations, and 50 agency locations. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. *Source: National Funeral Directors Association. Policies issued by American General Life Insurance Company (AGL), Houston, TX. Policy Forms: ICC21-21445, 21445, 21445-5, 21445-10, 21445-35, 21445-42, ICC21-21447, 21447, 21447-5, 21447-10, 21447-35 and 21447-42. Rider Numbers: ICC21-21468, 21468, 21468-5, 21468-10, ICC21-21469, 21469, 21469-5, 21469-10, ICC21-21470, 21470, 21470-5, 21470-35 and 21470-42. Issuing company AGL is responsible for financial obligations of insurance products and is a member of American International Group, Inc. (AIG). Guarantees are backed by the claims-paying ability of the issuing insurance company. AGL does not solicit, issue, or deliver policies or contracts in the state of New York. Products may not be available in all states and product features may vary by state. Please refer to the policy. This is not a preneed insurance contract or agreement. Benefits are payable to the beneficiary or beneficiaries as directed by the owner of policy. Premiums paid may exceed amount of coverage. For an estimate of the year the premiums may exceed the amount of coverage, divide the face amount by the annual premium. SimpliNow Legacy offers a limited death benefit in the first two years of the policy. Should death occur in the first two years, a death benefit will be equal to 110% of the premiums paid. In the event of suicide, the death benefit is limited to a refund of premiums paid less any outstanding loan amount. THIS POLICY DOES NOT GUARANTEE THAT ITS PROCEEDS WILL BE SUFFICIENT TO PAY FOR ANY PARTICULAR SERVICES OR MERCHANDISE AT TIME OF NEED OR THAT SERVICES OR MERCHANDISE SHALL BE PROVIDED BY ANY PARTICULAR PROVIDER. American General Life Insurance Company 2929 Allen Parkway, Houston, TX 77019, United States © 2022 American General Life Insurance. All Rights Reserved. AGLC201559 Contact Details AmeriLife Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Company Website https://amerilife.com/

February 15, 2022 10:00 AM Eastern Standard Time

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The Botanist Debuts First-Ever Tv Commercial, “The Spirit of Community,” at Super Bowl LVI In Support of Local Restaurants and Bars Nationwide

YourUpdateTV

The Botanist Islay Dry Gin introduces its first-ever television commercial, “The Spirit of Community,” debuting at the Super Bowl, to drive awareness for local bars and restaurants who continue to be impacted by the COVID-19 pandemic. In partnership with the Independent Restaurant Coalition (IRC), the campaign urges all Americans to take action to help the IRC in its efforts to refill the Restaurant Revitalization Fund (RRF) and promote positive change for the industry. A video accompanying this announcement is available at: https://youtu.be/ud_lZY0ZiMA The Botanist hails from Bruichladdich Distillery on the Scottish Isle of Islay, one of the few distilleries in the world to be B Corp certified. The distillery believes in using business as a force for good, putting people and purpose in line with profit. The Botanist’s ongoing partnership with the IRC is rooted in its people-centric values, a demonstration of how its community extends far beyond Islay and into the bar and restaurant industry in the U.S. The goal of “The Spirit of Community” campaign is to raise awareness of the critical support still needed for the 500,000 independent restaurants and bars that remain at risk of closure – 90,000 of which initially closed during the first year of the pandemic. Through the campaign, The Botanist and the IRC are mobilizing Americans to show support for the bar and restaurant community in this continued time of hardship. “Local bars and restaurants across the U.S. have been supporting The Botanist since our first distillation on Islay over a decade ago,” said Ian McLernon, President and CEO at Rémy Cointreau Americas. “Thus it was natural for The Botanist, a brand that is an integral part of the community on the island of Islay, to leverage our first-ever TV commercial to help support the community of hospitality staff working at local bars and restaurants across the U.S. during their time of need. Now more than ever, we must do what we can to save the establishments we know and love. Our hope is that our campaign’s debut at the Super Bowl helps amplify the vital message of our partners at the Independent Restaurant Coalition.” The Botanist is proud to bring its community-focused spirit to life through its first-ever commercial debuting on the biggest night in television. The 30-second spot will urge Americans to take action and support their favorite local bars and restaurants. Created by documentary film production company Blacksmith & Jones, the commercial features real-life bar and restaurant staff, amplifying the continued need for support and encouraging viewers to get involved. “Local bars and restaurants are the fabric of our communities across the country. These beloved establishments are still facing potentially insurmountable hardships,” said Tom Colicchio, Founding Member of the Independent Restaurant Coalition. “Our industry is on life support right now, and the only way to avoid massive closures is for swift action to be taken by our elected officials. We are grateful to The Botanist for recognizing the spirit of our community and using their platform to help raise awareness of our industry’s struggles during a monumental event like the Super Bowl.” “Hospitality is at the heart of every independent restaurant and bar,” explained Erika Polmar, Executive Director of the Independent Restaurant Coalition. “While you will surely be welcomed with a warm smile as you’re seated in your favorite corner booth, beneath the surface restaurant owners continue to struggle with nearly two years of losses and little financial assistance. Hundreds of thousands of restaurants are at risk of closing permanently, threatening widespread job loss, a massive supply chain disruption, the loss of community gathering spots, and the destruction of family-owned businesses. It’s partners like The Botanist who are helping us fight to keep those businesses and dreams alive.” The Botanist’s “The Spirit of Community” creative will air in 18 TV markets nationwide and digitally across YouTube, Facebook, Instagram and Twitter. The Botanist chose to run the ad in some of the America’s most influential food and drink cities, including New York, San Francisco, Los Angeles, Austin, Chicago, and Miami. The campaign teaser is live now on YouTube. Watch it here: https://www.youtube.com/watch?v=eVG15dSOCjY. To learn more about how to get involved to support your favorite local bars and restaurants visit saverestaurants.com. About Karen Grill: Karen Grill is The Botanist Islay Dry Gin Brand Ambassador. A beverage industry professional in Los Angeles for 12 years, Karen is originally from New Jersey, where she began her career in hospitality at 15. Karen has spent time behind some of Los Angeles' most notable bars and has competed in several bartending competitions throughout her bartending career, earning herself numerous national and global bartending titles. Named Zagat's '30 Under 30' Culinary Game Changer in 2016, Karen is committed to the education and support of the national bartending community in every capacity. About The Botanist: Founded in 2011, The Botanist Islay Dry Gin is distilled and hand-crafted at Bruichladdich Distillery on Islay, a remote island off the west coast of Scotland. It is the first and only Islay Dry Gin – a rare expression of the heart and soul of this wild Scottish isle. Hailing from one of the only B Corp certified distilleries in the world, The Botanist believes in using business as a force for good, putting people and planet in line with profit. The craft liquid is distilled with a unique combination of 22 wild Islay botanicals which are hand-foraged locally and sustainably on the island by The Botanist's professional forager, James Donaldson. The Islay botanicals are slow simmer distilled with pure Islay spring water in a unique Lomond Still, affectionately nicknamed Ugly Betty, by Head Distiller Adam Hannett. The result is a smooth yet complex gin that speaks of Islay. www.thebotanist.com | Instagram @TheBotanistGin_US |Twitter @TheBotanist_US About the Independent Restaurant Coalition (IRC): The Independent Restaurant Coalition was formed by chefs and independent restaurant owners across the country who have built a grassroots movement to secure vital protections for the nation’s 500,000 independent restaurants and the more than 11 million restaurant workers impacted by the coronavirus pandemic. About Blacksmith & Jones: Production company Blacksmith & Jones is a motion picture concern focused on story driven filmmaking. Founded by Trevor Jones and Greg Swartz, the company recently produced the documentary feature film The Water of Life. About Rémy Cointreau: All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group's portfolio includes 13 unique brands: Rémy Martin and Louis XIII cognacs, Cointreau liqueur, Champagne Telmont, METAXA Greek spirit, Mount Gay rum, St-Rémy brandy, The Botanist gin, and our collection of single-malt whiskies (Bruichladdich, Port Charlotte and Octomore from Islay, Westland from Seattle and Domaine des Hautes Glaces from the French Alps). Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,900 employees and on its distribution subsidiaries established in the Group's strategic markets. Rémy Cointreau is listed on Euronext Paris. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 11, 2022 06:26 PM Eastern Standard Time

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SwingJuice Offers a BIG Promotion for The Big Game

SwingJuice

FOR IMMEDIATE RELEASE SwingJuice Offers a BIG Promotion for The Big Game Pawtucket, RI – February 11, 2022- SwingJuice.com, a lifestyle clothing and apparel brand, will be Launching their Biggest Promotion to Date to Celebrate the Big Championship Game on Sunday. For the SwingJuice Big Game Promotion, the Final Score of the Game will Dictate what the Promotional Discount Code will be. For Example, if the Final Combined Score is 60 Points, then the Promotional Discount Code will be 60% Off your purchase at www.swingjuice.com. The Promotional Code will be Live as soon as the Big Game ends until Midnight on Valentines Day Monday 2/14/22. “This is our way of adding a little more Juice to the The Big Game and for our SwingJuice Community. Can’t Wait to See how it turns out! ” said Jon Mason, Founder and Creative Director at SwingJuice. “This is Going to be Fun! The Big Game always brings excitement, so hopefully we can make an already Great Day even better” says SwingJuice CEO Steve “Dakota” Happas. For More Details on the Promotion, Follow SwingJuice on All of their Social Media Handles: Instagram @swingjuice Twitter @swingjuice Facebook @swingjuice TikTok @swingjuice ABOUT SWINGJUICE: SwingJuice is a golf-inspired clothing and apparel brand that trailblazed the philosophy that molds were made to be broken and that clothing should be a conversation-starter. SwingJuice apparel allows consumers to display their passion for sports in a more fun, unique and approachable way. SwingJuice is also a community – established through the love of golf and expanded through the passion for all sports. The staff at SwingJuice are sports junkies just like the consumers they serve and they are always dreaming up new ways to bring unique personality to the products they design. For more information, please visit www.swingjuice.com. Keep up-to-date with all of the SwingJuice news on social media: Instagram: https://www.instagram.com/swingjuice/ Facebook: https://www.facebook.com/swingjuice YouTube: https://www.youtube.com/swingjuice TikTok https://www.tiktok.com/@swingjuice # # # Media Contact: SwingJuice Media Contacts Jon Mason – Founder & Creative Director (781)-710-9374 jon@swingjuice.com About SwingJuice SwingJuice began as a golf-inspired clothing and apparel brand that trailblazed the philosophy that molds were made to be broken and that clothing should be a conversation-starter. SwingJuice apparel allows consumers to display their passion for sports in a more fun, unique and approachable way.SwingJuice is also a community – established through the love of golf and expanded through the passion for all sports. The staff at SwingJuice are sports junkies just like the consumers they serve and they are always dreaming up new ways to bring unique personality to the products they design.For more information, please visit www.swingjuice.com. Contact Details Jon Mason +1 781-710-9374 jon@swingjuice.com Company Website https://www.swingjuice.com

February 11, 2022 03:05 PM Eastern Standard Time

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