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The True Cost of Owning a Pet

YourUpdateTV

According to a new Synchrony CareCredit study, seven out of ten pet parents consider their pets as members of the family, yet nearly half underestimated the lifetime cost of care, which ranges from $20K-$55K for dogs and $15K-$45K for cats. The study, entitled “Lifetime of Care,” is based on findings from 1,200 pet owners and 100 veterinarians. Recently, Pet Expert and Author, Andrea Arden, teamed with Synchrony to discuss the survey results and what pet parents can expect. A video accompanying this announcement is available at: https://youtu.be/N8Rwav2Wws8 The research covered an exhaustive list of dog and cat expenses, from first-year expenses (spaying/neutering, vaccinations, pet supplies) to food and health insurance, to end-of-life expenses. The three biggest takeaways for pet parents all point to need for financial preparedness: Pet owners spend as much as $55,000 during a pet’s lifetime. Nearly half of pet owners underestimate the cost of caring for their pets. 30 million U.S. households will face an unexpected pet expense that will cause them financial worry. Pet ownership is on the rise across the United States, and pet parents are spending more than ever before on their pets -- two trends rapidly accelerated by the pandemic. Today, 90.5 million U.S. homes now include a pet. And, one in five households acquired a new pet during the pandemic. The pandemic further fueled the growth of pet ownership, while definitively proving the importance of pet companionship for our overall mental health and wellbeing. Synchrony seeks to build further awareness for the options that can help pet owners be financially prepared, from pet insurance like Pets Best, to pet care credit cards like CareCredit. Together, CareCredit and Pets Best offer a complete financial solution, and card holders can pay for services using their CareCredit card, and then apply the reimbursement from Pets Best towards their CareCredit account. Together, CareCredit and Pets Best help with routine veterinary expenses like annual check-ups, teeth cleaning, microchipping and unexpected emergencies. Unlike other credit cards, CareCredit is a great resource for pet parents because it has deferred interest (up to 18 months), and it’s offered at approximately 25K veterinarian clinics around the country. For more information, visit petlifetimeofcare.com About Andrea Arden Andrea Arden is the author of Barron’s Dog Training Bible, Dog-Friendly Dog Training, Train Your Dog the Lazy Way, and The Little Book of Dog Tricks. Andrea has served as pet expert for Animal Planet, Live with Kelly and Ryan, and The Today Show, and on the Board of Directors of The Animal Legal Defense Fund, Pets for Patriots The Association of Professional Dog Trainers, and Animal Haven Shelter. As the director of Andrea Arden Dog Training, she and her team of experienced and compassionate behavior experts help people develop better relationships with their canine companions using a humane, positive, and scientifically sound approach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 14, 2022 05:00 PM Eastern Standard Time

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Thriving During Dry January

YourUpdateTV

Dry January – kicking off the New Year by cutting out alcohol for an entire month – is a trend that more and more people are embracing each year. After indulging over the holidays, it’s no surprise that so many people hit the reset button in January. Recently, Co-Founders of Athletic Brewing Company, Bill Shufelt and John Walker, participated in a nationwide satellite media tour to discuss changing the narrative around Dry January, industry trends, and much more. A video accompanying this announcement is available at: https://youtu.be/eGqAehAxn5w Athletic Brewing believes consumers shouldn’t have to “suffer” through a sober January, but instead continue to celebrate in a healthy way by substituting alcoholic beverages with delicious craft brews that forgo the booze but not the taste. “After indulging over the holidays, it’s no surprise that so many people hit the reset button in January,” said Athletic Brewing Company Co-founder Bill Shufelt. “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.” The non-alcoholic beer market in the U.S. surged to $230 million in 2020. Despite the continuing pandemic, the craft non-alcoholic beer category is up over 300% year-to-date again this year (Nielsen). In just four years of operation, the company has grown from one 10,000 barrel capacity brewery headquartered in Connecticut to an additional 125,000 barrels in San Diego in 2020. In 2022, Athletic will open its third brewery, allowing them to brew more than 150,000 barrels on each, the East and West Coasts to keep up with surging consumer demand. With that level of capacity, Athletic will continue its distribution growth domestically and into new international markets Nearly 50 percent of American adults consume 0.1 drinks or less per week and Athletic offers a beverage that can be enjoyed seven days a week, at any time of day, in just about any venue or occasion. For more information, visit athleticbrewing.com About Bill Shufelt: Co-Founder, Athletic Brewing Company. When Bill Shufelt decided to get healthier and cut back on alcohol, he sought out a flavorful beer to fit his lifestyle. He soon realized there was nothing like that on the market. He wondered if he was left unsatisfied by the current nonalcoholic beer offerings, how many others like him were out there in thirsty silence? In 2017, with a community of like-minded individuals, Bill started Athletic Brewing, the first U.S. based beverage company devoted exclusively to brewing high-quality, nonalcoholic craft beer. Skepticism gave Athletic a first-mover advantage – today, the non-alcoholic beer category is the fastest-growing segment of the entire beer industry – with Athletic Brewing Company at the helm representing over 45% of the category. About John Walker: Co-Founder and Head Brewer, Athletic Brewing Company. John Walker was the Head Brewer at Second Street Brewery in 2017 when Bill invited him to re-imagine what non-alcoholic beer could taste like. It took hundreds of test batches, but the final beer was exceptional. Athletics’ beers have earned accolades throughout the industry, measuring up against full-strength beers, including three gold medals at the US Open Beer Championship 2021 and the recognition of “Craft Brewery of the Year” by Brewbound Magazine. The proprietary process developed by Athletic uses all-natural ingredients to make great-tasting craft beer that just happens to be nonalcoholic. At only 50-70 calories per can, Athletic brews fit into any occasion, so that drinkers don’t have to choose between having great beer or feeling great the next day. About Athletic Brewing: International Beer Challenge 2020 “Brewer of the Year North America,” Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 13, 2022 01:30 PM Eastern Standard Time

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Everygolf: Key player to sharpen Vietnamese golf industry

Everygolf

HANOI, VIETNAM - Media OutReach - 13 January 2022 - Along with serious investments in setting up golf courses, acquiring world-class technologies, and assembling high qualified coaches, Everygolf expects to become a new breeze in the Viet Nam golf industry. Since the first ever-recorded golf course in the early 20th century, Viet Nam, especially in recent decades, has put substantial effort into accelerating the golf industry. Currently, Viet Nam boasts 80 golf courses, with at least 44 new projects undergoing construction. Viet Nam’s golf industry has been recognized with the highest growth rate in the world, generating nearly 100 million USD in yearly revenue, and up to 13% annual expansion of active golfers. Despite the ongoing pandemic, Vietnamese conglomerates and governments progressively invest in large-scale projects to establish golf courses, acquire technologies, and assemble capable workforces. To esteemed architects, especially to those who worked for projects in Viet Nam, the country’s magnificent landscape of mountains, lush forest, and long coastline are a “godsend.” These divine advantages have inspired legendary designers including Sir Nick Faldo, Ernie Els, Greg Norman, Robert Trent Jones II, and Jack Nicklaus, whose world-renowned masterpieces have made Viet Nam an incredible golfing destination worldwide. “As a highly-specialized business, Everygolf aims to gain the favors of international customers through the delicate blend of golf experience and Viet Nam’s rich culture and heritage,” said President of Everygolf Nguyen The Dai. Vietnamese youth seeking their first swings have led to a steady uptrend of fresh golfers registering for a golf course each month. The segment is forecast to grow in the near future, as playing golf becomes more affordable. At present, golfers between 24 - 45 years old, who hold C-level titles or higher, and have above 1,000 USD of monthly earning account for the market majority. The influx of next-generation golfers requires extensive adaptation and joint effort of enterprises across industries. To accommodate the next era of golfing, a high-performance golf training company based in Hanoi, Viet Nam - Everygolf desires to be successful as a premium provider with combinations of world-class technology and expertise. Everygolf offers state-of-the-art training facilities and coaching services for golfers of any caliber. The company provides fundamental education of the basics, skills, etiquette, and sportsmanship through professional training. Everygolf employs high-tech provisions (Trackman, Foresight) and veteran TPI-certified coaches. Golfers can improve their game with real-time data followed by practical analysis, which supports their progression. In the long-term, Everygolf is committed to Silk Path Hotel as a strategic partner in a 52 million USD construction project of Dong Trieu golf course in Quang Ninh Province. “Seeing my country maturing into a wealthier and stronger nation, golf is now more accessible to people from different walks of life. As a proud Vietnamese who loves golf, I wish to sharpen the industry so every Vietnamese can approach, learn and enjoy this wonderful sport,” said CEO of Everygolf Jenny Nguyen. The thriving Viet Nam golf industry offers abundant opportunities for multiple industries including sport, tourism, F&B, and hospitality. A thorough exploration of competitive advantages and commercial potential would make Viet Nam an attractive and irresistible destination for international golfers. Contact Details CEO ceo@everygolf.vn Company Website https://everygolf.vn/

January 13, 2022 11:40 AM Eastern Standard Time

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Entertainment Industry Leader Jed Weitzman joins Logitix as Head of Music

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Jed Weitzman as their Head of Music. Weitzman brings over 25 years of experience as an executive in the entertainment industry, specializing in talent management, technology, and ticketing. Through this newly created position, Weitzman will lead the music division for Logitix to optimize concert ticket sales through real-time data, dynamic pricing, and distribution. “Jed is one of the most respected leaders in our industry,” said Logitix CEO Stuart Halberg. “He has a proven track record of helping artists and promoters navigate their ticketing strategy and increase revenue. He is joining an all-star team at Logitix that continues to prove that we are the most trusted solution to optimize ticket sales for live events.” Before joining Logitix, Weitzman built the music division for Ticket Evolution and consulted for over 60 major concert tours. He worked directly with agencies, promoters, venues, and managers to create revenue. Earlier in his career, Weitzman oversaw world tours and licensing deals, working with many of the world’s top artists, including Prince, Dave Matthews, Billy Joel, Tom Petty & The Heartbreakers, James Taylor, Jane’s Addiction, and Morrissey. “Throughout my career, I have always taken the approach to consider the artist first,” said Weitzman. “There is nobody helping artists, teams, and promoters more in the ticketing space than Logitix. They represent the present and future of the ticketing industry, and I’m thrilled to lead their music division.” Weitzman’s career started in television, working on shows like Saturday Night Live and Late Night with Conan O’Brien before becoming a sought-after talent manager and TV development executive. He spent nearly 10 years managing careers of comedic talents, including Zach Galifianakis, Stephen Colbert, and Steven Carell. During his time at Brillstein Grey Entertainment, he worked with the writing and production staff of The Larry Sanders Show, Mr. Show, and The Dana Carvey Show. From Oct. 1 through Dec. 31, 2021, Logitix managed 2.4 million tickets that sold for over $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

January 12, 2022 11:03 AM Eastern Standard Time

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iTradeNetwork Introduces OrderMaestro — The Food Industry’s Best-In-Class E-Commerce Platform That Gives Foodservice Distributors a Competitive Advantage

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro for distributors — a mobile e-commerce solution that automates and streamlines the ordering process for their customers. OrderMaestro enables distributors to create powerful loyalty programs, easily promote specific products, increase sales opportunities and deliver a best-in-class mobile ordering experience that customers love. Over the last 18 months, distributors have had to evaluate business operations to survive in an ever-changing foodservice climate. Small and independent restaurants have closed their doors for good, forcing distributors to pivot to find new customers and explore different channels for revenue. Meanwhile, COVID-19 has accelerated digital transformation and technology adoption by three to four years 1, pressuring distributors to quickly adapt to new technologies to meet customer needs. Customers are expecting more — and faster — than ever before. In order to compete with the thousands of distributors on the market, they need to deliver a seamless mobile ordering experience that will attract customers — and keep them coming back. Introducing OrderMaestro OrderMaestro is a branded e-commerce platform that catapults distributors into the digital age and allows them to do more with less. iTradeNetwork designed OrderMaestro to offer a personalized experience for customers. Distributors will not only grow sales revenue, but they will also provide an intuitive and scalable ordering experience for their customers. This best-in-class solution provides clear order guides across units, auto-generates orders from past purchases and offers configurable workflows to streamline purchase order (PO) approvals — but that scratches the surface of what OrderMaestro is capable of doing: Create Powerful Loyalty Programs That Attract and Engage Customers: Build a loyal customer base and increase revenue with in-app promotions. With OrderMaestro, distributors can create loyalty programs, drive volume to specific products, get rid of excess inventory quickly, run holiday and seasonal promotions and more. Gift Your Customers with Effortless Onboarding in an Easy-to-Use Mobile App: With widespread labor shortages, onboarding and ease-of-use is top of mind for distributors and their customers. OrderMaestro is simple to manage and requires no formal training — customers can submit POs from their mobile devices in minutes. 3-Touch “Scan-To-Search'' Smart Barcode Scanning: Now, customers can place an order or take inventory in as little as three taps. OrderMaestro’s barcode scanning and voice recognition functionality allow users to auto-populate product information right from their mobile devices. Collaborate In Real-Time and Increase Customer Satisfaction: With alerts, distributors can notify their customers about when to expect delays based on weather conditions, changes in account cut-off times and more. Gain Visibility into Customer Purchases, So You Can Grow Your Business: With barcode scanning and voice recognition technology, collect rich, comprehensive data on the products customers are purchasing from other suppliers. “In a very competitive foodservice distribution market, OrderMaestro is the key to differentiating yourself,” said Wills McMahon, senior product manager at iTradeNetwork. “Distributors will be able to increase sales through our in-app promotions while delivering a best-in-class mobile ordering solution to their customers. It’s a win-win.” The OrderMaestro mobile app is currently available for foodservice distributors on the Apple and Android app stores. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: https://www.itradenetwork.com/. 1 https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

January 12, 2022 06:02 AM Pacific Standard Time

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Eric Cantona Launches New Travel Brand, Looking FC Curating Trips To The World’s Most Iconic Football Clubs

Dharma

LONDON, UK - African Media Agency - 12 January 2022 - Sporting legend Eric Cantona has launched Looking FC ( www.lookingfc.com ), a collection of football trips for passionate football fans to experience the world and its cities through its football communities, in partnership with innovative travel startup Dharma. “ I love the kind of football that makes your heart pound and the stadium shake. Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimised for price - we wanted to optimise for passion.” Eric Cantona said. Based on the Looking For documentary series produced by Cantona and his brothers (Canto Bros Production), each 4-day trip is uniquely crafted by Cantona himself. The trips all culminate with a Game Day experience seated in the passion section of iconic stadiums for big League and Champions League matches. In the lead up to the game, the trips feature unique experiences such as fan chant workshops with superfans, street art walks with historians, and tactics briefings with leading journalists. Eric Cantona continues: “If you are a Manchester United fan, watching a game at Old Trafford is a dream. But that’s only one part of the story - have you heard of FC United and what they stand for? Do you know the chants of Stretford End? Beyond its artistic beauty, do you know the significance of the Marcus Rashford mural to the local community? This is the essence of football, whether you are in Liverpool, Buenos Aires, or Casablanca. These trips are for those who still believe in passion and want to go deeper into their love of football.” Manchester (United), Buenos Aires (Boca), Liverpool (Liverpool), Milan (Inter), Madrid (Real Madrid), Barcelona (Barca), Paris (PSG), Lisbon (Sporting), and Casablanca (Raja) are the nine trips that will be featured this season, with thrilling fixtures on the calendar including a Liverpool v Manchester United at Anfield, a Real Madrid v FC Barcelona El Clásico at Bernabeu, and a PSG v Marseille Le Classique at the Parc des Princes. Each signature itinerary is designed for groups but is also bookable privately for friends and families. In line with Cantona’s persona, Looking FC also takes a people, planet, profit approach. It has announced a first-of-its-kind partnership with Common Goal, donating 1% of its revenue to supporting the UN’s Sustainable Development Goals Initiative. Each trip is built with an emphasis on supporting local businesses and all trips are carbon offset through Thrust Carbon. To launch Looking FC, football legend Cantona partnered with DHARMA, a disruptive travel startup that builds travel brands for the passion economy. Backed by the likes of Pernod Ricard and Loop, the global Marketing agency for Red Bull and Porsche, Dharma, an ABTA member, has previously launched travel verticals with iconic people and brands such as Equinox (New York), Bitso (Mexico City), and Culture Trip (London). “Eric represents the authenticity and soul that 3B+ football fans crave around the world. We believe the future of travel will be driven by passion, not geography. As people re-assign their identities to online communities, the need for IRL connection with like-minded people will only grow - that is the space DHARMA’s travel-brand-as-a-service model is pioneering.” said Charaf El Mansouri, CEO and co-founder at DHARMA. Prices start from 1,290 EUROS pp (based on 2 people sharing a room) – including all accommodation, experiences, most meals, guides, and match tickets. About Eric CantonaEric Cantona, known as ‘King Eric’ by Manchester United fans, is a French actor, director, producer, and former professional footballer. He played for Auxerre, Martigues, Marseille, Bordeaux, Montpellier, Nîmes, and Leeds United before ending his career at Manchester United, where he won four Premier League titles in five years and two League and FA Cup Doubles. He was voted greatest ever Man U player by Inside United magazine. Following his retirement from football in 1997, he took up a career in cinema. In 2009 he starred as himself in ‘Looking for Eric’, a film directed by Ken Loach. Contact Details Katherine katherine@katherinehanpr.com Company Website http://www.lookingfc.com/

January 12, 2022 08:40 AM Eastern Standard Time

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Love is in the Air – and the Mail – This Valentine’s Day as Loveland, Colorado Launches 76th Valentine Season

Loveland Chamber of Commerce

In Loveland, the nation’s Sweetheart City, valentine season starts now. The Loveland Chamber of Commerce, Visit Loveland, and partners have unveiled details and plans for the 76 th year of the valentine program including the Valentine Re-Mailing Program, Sweetheart Festival, group wedding, valentine beer, wine and coffee, love locks, and the Sweetheart City Race. All activities and events happen in the first two weeks of February. “This is a very special year for Loveland and this amazing program. Going into the second year of this pandemic, there is no greater time to help spread love, joy, and unity when people need it most,” said Mindy McCloughan, president of the Loveland Chamber of Commerce. “Our designs and verses this year reflect Loveland’s desire to share this honored tradition with the world and show that love is the greatest gift we can give or receive. Let’s work together to spread even more joy, happiness, and love this valentine season.” Loveland’s Valentine Re-Mailing Program The 2022 official Loveland valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 valentines from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors & Volunteers handstamp the collector’s stamp and postmark onto each individual valentine that comes through the city. To get this special collector’s envelope artwork and the special 2022 postmark, send your pre-addressed, pre-stamped valentines in an enclosed, larger 1st Class envelope. Then send this envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, valentines will be removed from the larger envelope and stamped before being re-mailed to its intended recipient. All international-destined mail must be received in Loveland by Feb. 2, all U.S.-destined mail to states outside of Colorado must be received by Feb. 7, and all Colorado-destined mail must be received by Feb. 9 to ensure delivery by Valentine’s Day. Northern Colorado residents can drop off their valentines now through Feb. 9 at the following Loveland locations during normal business hours: Loveland Chamber of Commerce, 5400 Stone Creek Circle Mueller Pye & Associates CPA, LLC - 762 W. Eisenhower Blvd. Independent Financial – 935 N. Cleveland Ave. Aims Community College - 104 East 4th St. Barnyard Vet & Pet Supply – 806 14th St SW Participants are encouraged to send their valentines to Loveland as soon as possible. 2022 valentine card on sale The 2022 card was designed by Chris Bierdeman. The watercolor card design features the word love in multiple languages, surrounding a globe, with the words, “Sending Love Around The World. Happy Valentine’s Day From The Sweetheart City.” The valentine card verse written by Cindy Mast is: “From the Sweetheart City around the lake come valentine wishes for you to take. May love and joy head out your way from the heart of Colorado on Valentine’s Day.” Valentine cards can be purchased online at loveland.org for $7 (which includes the card, printing, processing, and postage), and for $4.50 at the Loveland Chamber of Commerce, Loveland Visitors Center, The Bottled Olive, Colorado Coffee Company, Loveland King Soopers locations, Loveland Museum & Gallery, Rowes Flowers, and all Loveland Safeway locations. All cards purchased through loveland.org will automatically go through the remailing program. About the Loveland Chamber of Commerce Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit loveland.org. Contact Details Mindy McCloughan +1 970-744-4791 mmccloughan@loveland.org Company Website https://loveland.org/

January 11, 2022 09:03 AM Eastern Standard Time

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Biomedical AI entrepreneur Prof. Amir Geva appointed CSO of SleepX

Appyea

World renowned machine learning and bio-feedback expert joins company to execute and lead the development of DreamIT – the company’s patented solution integrating its proprietary AI technology in a wearable data driven wristband to treat sleep apnea and snoring. SleepX, a subsidiary of AppYea (OTC: APYP) focusing on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announced today the appointment of Biomedical AI entrepreneur Prof. Amir Geva, as its chief science officer. Prof. Geva is a world-renowned expert in the field of machine learning, with over 25 years of business leadership experience as the founder and R&D teams leader of biomedical AI companies Elminda, InnerEye and WideMed. He brings over 40 years of deep AI research, serving today as the Head of the Biomedical Signal Processing and Machine Learning Lab and as Professor at the Electrical and Computers Engineering Department at Ben Gurion University of the Negev in Israel. As of today, Prof. Geva had published 62 scientific articles, and he is Senior Member at the Biomedical Engineering and Computers of the IEEE. In the past he had served also as consultant to the Israeli Air Force and Elbit on bioelectrical signal processing. He is DSc in Biomedical Engineering from the Technion Israel Institute of Technology, and formerly a Major at the Israeli Navy. "SleepX’ is the right solution many had been waiting for", Prof. Amir Geva commented. "The company has introduced a revolutionary combination of sensor technology, data analysis and machine learning to take on the challenge sleep-training for adults and improving people’s sleep and general wellbeing. I look forward to working with the team to complete the development of the company’s product and realize its market potential." SleepX is an Israeli research and development company recently acquired by AppYea. The company had developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the company plans to start serial production in 2022. The company currently focuses its activities on the development and commercialization of its flagship product DreamIT. "We are honored to have a world expert in bio-feedback and AI such as Prof. Geva joining us to lead the development of our product’s brain analysis capabilities and advance the execution of our go-to-market strategy to realize the company’s business plan", said Boris (Bary) Molchadsky, President and CEO of SleepX, and Chairman at AppYea. Contact Details AppYea Inc. Asaf Porat info@appyea.com Company Website http://www.appyea.com

January 11, 2022 08:24 AM Eastern Standard Time

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Kenny Clark Grows Minuteman Press Printing Franchise in McKinney, Texas

Minuteman Press International Inc

Minuteman Press in McKinney, Texas is located at 1502 W. University Drive, Suite 111. Owner Kenny Clark has owned the local printing franchise since August 2014. Operating as an essential business over the past two years, Kenny has consistently grown his sales and helped other local businesses meet their ever-changing needs for custom design, print, and marketing services. Kenny says, “We have worked hard to serve our customers with anything they have needed over the past two years and that hard work has paid off. I was born and raised in Texas, and one thing I did was remain open. I went to work every single day because I wanted to be there to answer the phone when other businesses weren’t. If you could hear the relief in their voices when I answered the phone, you would understand just how huge that personal touch and human connection was at that time.” “I was fortunate enough to remain open as an essential business, and by being there for new and existing clients at a time where they needed me most, that really was a big key to growing our business. Today, I am stronger than I was before the pandemic, and our client base is stronger as well.” -Kenny Clark, owner, Minuteman Press franchise, McKinney, Texas. With eight years of business under his belt including two years of operating under unprecedented circumstances, Kenny is able to share his insights and keys to growth for Minuteman Press in McKinney. He says, “We have many products that are in high demand, and the key to our success is that we sell ourselves through our actions. We offer speed and service, and a job done right, no matter what our clients need.” He continues, “We offer custom graphic design services with fast turnaround, which then leads to fast production of banners, signs, blueprints, business cards and stationery, and anything our clients need or want to grow their business through increased brand awareness and visibility. Direct mail has also been a growth point for us.” Why direct mail? Kenny explains, “I find printing to be one of the absolute core essentials of any marketing strategy. More than ever, we see that there are thousands of emails that get lost in the shuffle and deleted. When you have something in your hand that you can physically hold and touch, you are more likely to take a closer look at it. Emails can get swallowed up by spam filters and deleted with one click, while direct mail has that unique ability to capture someone’s attention because it’s right in their hands.” “Right now, one of my biggest clients is doing direct mail campaigns with us more than any other types of products and services. They have found that direct mail really works for them, and that Minuteman Press is the perfect local partner to help them design, print, and deliver their messages to best reach their target audience.” -Kenny Clark When it comes to marketing his business, Kenny takes a multi-faceted approach. “I tell my team all the time, we don’t just get out there and market for the sake of marketing. I like to say, ‘We quote it to win it.’ We have really focused on marketing ourselves on speed and service, and direct conversations with our clients. We are not the cheapest printer in McKinney, Texas, but if you want and need the job done right, I am your guy.” Kenny has also taken advantage of the proprietary Minuteman Press FLEX software as well as the Internet marketing resources available to him. “We used the FLEX software all of the time when quoting jobs for clients, and it’s a valuable tool to make sure we are managing pricing and production correctly. Specifically, I have been using the CSSP function that helps me see how to properly price orders for quotes based on current pricing trends. A year and a half ago, I really started bolstering our Internet marketing, and that has really paid off as well in generating new business.” “The support from Minuteman Press International has been exactly what it was promised to be. My Regional Vice President Pete Scaglione and the local field team are there for me. When I call them, they will jump through hoops to help me out. If I email the IT team at World Headquarters with a question about the FLEX software or anything else I need, I always receive quick replies that contain precise, detailed answers. We all have the same mindset, and we are all in this together.” -Kenny Clark Prior to franchising with Minuteman Press, Kenny saw his job in the electronics industry take him traveling around the world. “I had a working background in electronics, manufacturing of circuit boards, and business development. Flying everywhere was getting really old really fast and I wanted to be there for my kids. Minuteman Press helped me do that.” When asked about additional reasons Kenny chose to buy Minuteman Press in McKinney, Kenny answers, “At the end of the day, the cost to buy a Minuteman Press franchise was reasonable and cost less than most other franchises. The majority of franchises have the philosophy of ‘the more you make, the more we take.’ Essentially, you are punished for having a successful franchise, but that is not the case with Minuteman Press International. Their royalty cap was the deciding factor for me in joining Minuteman. I am allowed to keep more of my well-earned money and invest it back into the business as I see fit.” Kenny continues, “The other thing that other people don’t realize is the benefit of having low turnover due to the fact that we hire skilled workers. I looked into the fast food industry, and there just seemed to be too much turnover due to the nature of the work as well as other headaches that would carry over into weekends such as staffing as well as food supply.” He adds, “Not having to worry about the business on weekends and having that freedom is huge. You can’t put a price on that.” For those who are researching businesses including Minuteman Press, Kenny’s advice is this: “Ask yourself if you see yourself running the business you are buying Also, are you willing to do the work? The biggest mistake people make is that they open the business and hope that clients will just walk through your doors and automatically come to you. If you don’t get out and market, if you aren’t hustling, you are not going to make it. You have to want it and follow the business model, get out there and go get it. All of your marketing efforts will come back to you and pay off. I can attest to that.” For more information about Minuteman Press in McKinney, Texas, visit their website: https://minuteman.com/us/locations/tx/mckinney. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 10, 2022 10:00 AM Eastern Standard Time

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