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Shatterproof and The Hartford Release Largest and Most Expansive Addiction Stigma Survey Ever Fielded

Shatterproof

Today, Shatterproof and its collaborator The Hartford published the largest, most expansive survey ever fielded on addiction stigma of nearly 8,000 U.S. residents. The findings are striking. More than three-quarters of the American public believe that a substance use disorder (SUD) is not a chronic medical illness and over half of respondents hold the belief that SUDs are caused by bad character or lack of moral strength, according to the national research. The Shatterproof Addiction Stigma Index, a first-of-its-kind measurement tool, was designed to assess attitudes about substance use and people who use substances. It used more than 50 validated stigma measures to gauge perceptions of those with a SUD, including the degree to which they have internalized this exclusion. The Index is designed to track progress regularly and hold our nation accountable for continual improvement. The lack of understanding about addiction by the general public creates a desire for social distance. According to the survey, nearly half (45%) of the public is unwilling to live next to or be close friends with someone with a SUD. Similarly, 45.8% of respondents don't want a person in recovery marrying into their family – highlighting how these beliefs entrench deep feelings of exclusion and shame for individuals with a SUD throughout their lives, regardless of their recovery status. “What’s at stake is real. For millions of people across the country, fighting pervasive stigma is a matter of survival,” said Gary Mendell, CEO of Shatterproof. “We must change the way our institutions operate, the way we view our friends and neighbors, and how those with a SUD view themselves. We must end discrimination, strengthen the road to recovery, and offer hope of a bright future. And measuring our progress is essential.” Dr. Melissa Anderson, MD, PharmD, a Shatterproof Ambassador from Kentucky and a person in long-term recovery, has experienced stigma in both the health care and workplace settings. Following a severe dog bite incident, she found herself as a patient in the hospital system where she’d previously been employed as both a pharmacist and a resident physician. “Former co-workers greeted me with jeers, joking that the ‘doctor-turned-junkie’ was back. During my 8-hour ER stay, I did not receive the standard of care for my injuries - neither antibiotics nor analgesics were administered, after I requested non-opioid agents, despite standard facility protocols and the easily-observed severity of my injuries,” said Dr. Anderson. “It was made abundantly clear from both their actions and language team that this health care team felt the disease of addiction, even one in recovery, made me an individual less deserving of compassion and care. That was July 2015 and I have not been a formal recipient of health care since.” Nearly half (44%) of health care professionals surveyed endorsed the harmful belief that medications for opioid use disorder (MOUD) is substituting one drug for another. This is compared to the about 41% of the public that expressed the same belief. Moreover, one in four health care professionals do not agree that more providers should offer MOUD to increase accessibility. “The work to end addiction stigma is far from over, and we are proud to partner with Shatterproof on establishing this important research that will drive future public policies and workplace practices,” said Christopher J. Swift, chairman and CEO of The Hartford, a leading workers’ compensation and disability insurer and founding partner of Shatterproof. “We believe efforts involving all levels of government, the business community, and neighborhood organizations are necessary to end the ongoing addiction crisis, create open and inclusive cultures, and break down stigma that impedes human achievement.” Nearly a million people have been lost to addiction in the last two decades and in 2020 alone, more than 93,000 Americans died of an overdose, representing the most overdoses ever recorded. More than 20 million American adults suffer from the disease of addiction per year. Addiction is a treatable disease, but due to stigma most people do not seek the help they need and equally tragically, internalize feelings of shame and lose hope that they can recover and lead healthy, full lives. Creation of the Index was supported by Ipsos alongside Dr. Brea Perry and Dr. Anne Krendl from Indiana University. ### About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the United States. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. To learn more visit www.Shatterproof.org Contact Details Shatterproof Holly A Jespersen +1 646-334-1024 hjespersen@shatterproof.org Frontwood Strategies Nell Callahan +1 202-262-0721 Company Website https://www.shatterproof.org/

October 27, 2021 06:00 AM Eastern Daylight Time

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STATHERO LAUNCHES THE ABILITY TO PARLAY DAILY FANTASY SPORTS AND MULTIPLY WINNINGS FOR HEAD-TO-HEAD CONTESTS ACROSS ALL MAJOR SPORTS

StatHero

StatHero, the quickly-growing Daily Fantasy Sports app with unprecedented winning percentages and an emphasis on skill over luck, has added a PARLAYS component to their flagship head-to-head DFS game. StatHero is the ONLY independent fantasy sports company playable in 34 states and lets DFS players go H2H against house lineups instead of in short-odds contests with unknown users. It’s a never-before-seen innovation for the fantasy sports and sports betting hybrid. StatHero players clock a well over 50% winning percentage and it has led to a 400% month-over-month growth in deposits. Players are betting an average of $1,700 a year, which is THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. PARLAYS allows players to choose two or three H2H lineups with a handful of players and multiply their payouts. Win a 2-team parlay? Double your money. Win a 3-team parlay? Win 5X your money! PARLAYS can be played in MLB, NFL, NBA, PGA Tour, NHL, and NCAA Football and is available on iOS and Android. Jason Jaramillo, Founder of StatHero: “With StatHero’s PARLAYS gameplay, daily fantasy players have larger odds to double down on their fantasy skill. Our team has worked tirelessly to provide players with something that has never been seen before in the fantasy space. When people take a look at what we’re doing, they’re going to really notice how different we are.” StatHero house lineups are displayed ahead of time, so players have the ability to study the lineups they’ll be going against, or even buy insurance against potential injuries before gametime. This gives players a greater opportunity to flex their skills. But the gaming app’s design is simple enough for a casual player to jump right in and take advantage of StatHero’s unique gameplay and unheard of payouts in this industry. The low barrier to entry is a defining feature of StatHero and the contest gameplay mirrors the spirit of traditional fantasy sports, so players get deeper into the games. This is a function of StatHero’s commitment to innovation and development and PARLAYS are just the next of many steps for the platform. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

October 26, 2021 02:45 PM Eastern Daylight Time

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SAN DIABLO ARTISAN CHURROS LAUNCHES THE CHURRO FIESTA IN A BOX

San Diablo Artisan Churros

San Diablo Artisan Churros (San Diablo), the premier global purveyor of gourmet filled churro experiences at special events, celebrations and at home, announces the “ Churro Fiesta in a Box ”—the ultimate at-home churro-making DIY kit that has everything you need to turn any gathering into a fiesta. With the launch of the box, San Diablo Artisan Churros easily empowers the re-creation of favorite churro memories (and making new ones) in the comfort of home, making it the perfect gift for travelers, churro lovers, foodies, clients, team members, cultural enthusiasts and the person who has everything. Each beautiful black pinstriped “Churro Fiesta in a Box” kit includes San Diablo’s gourmet churro maker kitchen gadget, just-add-water dry churro dough mix, signature cinnamon sugar, and reusable filling bottle. A QR code provides buyers with access to a free e-book of recipes with 40 different filling flavor ideas and our made-from-scratch dough recipe in gluten-free and vegan versions. A one-page Fiesta Planner with games, party ideas, churro challenges, fun facts and wearable party supplies like devil’s horns and angel halo, complete the experience. The churro maker, dry mix, sugars and fillings are also available for individual purchase or to double or triple your churro production in “Refill packs.” “The pandemic impacted businesses worldwide, and it forced San Diablo to pivot and create a churro experience we could take beyond the fresh churros we make on our food truck and catering events locally. The launch of the Churro Fiesta in a Box is a dream made reality that empowers everyone everywhere to enjoy our unique “heaven sent, wicked good” fresh churro experience,” said founder Scott Porter. “Bringing one of the world's most desirable deep-fried desserts into the home and making it simple to prepare and enjoy, creates a unique gift that creates memories and new traditions of deep-fried happiness to last a lifetime!” A perfect gift for corporate and group gifts, holiday celebrations, client and team appreciation, or family and date night, the Churro Fiesta in a Box creates a one-of-a-kind dessert experience that will create lasting memories and new traditions. After a recent virtual “How to Make Churros” cooking class with her team, Kendra Thomas from Google said, “This was so much fun! I’m truly amazed at how good these are!” Companies like Google, Health Equity, Keller Williams and Pure Storage are opting for gifting their teams and clients a memory-building experience as an alternative to an ordinary gift. During the pandemic quarantine, San Diablo created, packaged, and launched a new e-commerce business to bring the churro experience to churro lovers everywhere with products available for global shipping in the final quarter of 2020. In addition to the new Churro Fiesta in a Box, other churro-making products include: San Diablo’s Churro Maker, a gourmet kitchen gadget with 9 interchangeable nozzles, including San Diablo’s signature hollow nozzle. San Diablo’s signature sugars mixes: the classic sugar and freshly-ground cinnamon mix, cinnamon sugar diablo style with cayenne powder, cinnamon sugar inferno style with habanero powder, and the Black Label La Muerte — an extremely spicy cinnamon sugar with ghost pepper powder. All of San Diablo Artisan Churros products are available at sandiablochurros.com and the Churro Fiesta in a Box is available on Amazon. Photos and videos are available HERE ABOUT SAN DIABLO ARTISAN CHURROS San Diablo delivers outstanding quality artisanal food that is undeniably fresh, delicious, and delivered with a unique style of “heaven sent, wicked good” fun. At San Diablo’s fresh churro experiences, the proprietary, award-winning churro dough recipe is made from scratch and fried on-demand at catering events for weddings and parties, food truck round-ups and festivals. In a relentless search for churro perfection, San Diablo’s catering and food truck menu has expanded to include seasonal flavors and savory churro offerings. In 2021, San Diablo launched an entire DIY product offering to enable churro lovers worldwide to create their own churro memories at home with its flagship Churro Fiesta in a Box. Like their churros, San Diablo is filled with goodness through their continued support of local, national, and international non-profit causes. Contact Details In The Lights Amber Henrie +1 347-201-0485 churros@inthelights.net Company Website https://www.sandiablochurros.com

October 26, 2021 01:53 PM Eastern Daylight Time

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CENTRAL NEW YORK TAKES ON “SEASON OF GIVING WELLNESS CHALLENGE” WITH THE KILTER APP

Kilter

People and business throughout New York will take part in the CNY Season of Giving Wellness Challenge this November, it was announced by Syracuse-native Seth Braddock, founder and CEO of Kilter, the breakthrough social engagement app that connects active lifestyles with important causes. The CNY Season of Giving Wellness Challenge is a fun and healthy way to support the Upstate Golisano Children’s Hospital. Anyone can register and track their daily activities, such as running, walking, biking, or over 50 other healthy options using the Kilter app. It’s easy to participate and with live leaderboards and engaging push notifications, it’s fun to follow along. “The Kilter app is a gateway for people who care about staying healthy and helping others,” said Braddock. “For the Central New York Community that I grew up in to come together like this is amazing. And with Pinnacle stepping up to the plate, our goal of raising $50,000 to support Upstate Golisano Children’s Hospital is within reach.” The Pinnacle Family of Companies is leading the way in the challenge with a $16,000 matching donation designed to jumpstart healthy activity and donations from individuals and businesses alike. A key member of the CNY community, Pinnacle provides comprehensive solutions to meet the financial needs of individual and commercial investors. “We are always looking for new and exciting ways to give back to the Syracuse community that has done so much to support us over our 25 years in business,” said Elizabeth Bartlett, chief business development officer at Pinnacle. “Our goal was to create a fundraising event that anyone could join, from anywhere, and have fun doing it. When the opportunity came to partner with Kilter, we chose to support Golisano Children’s Hospital in hopes that the money we raised would provide the children in their care with a memorable holiday season.” Everyone participating in the CNY Season of Giving Wellness Challenge will have the opportunity to win valuable prizes, from Syracuse University basketball game tickets (including a chance to sit courtside) to cool Kilter swag bags. The CNY Season of giving Wellness Challenge will be open November 1 through November 30. For more information and to sign up to participate, visit Kilter online or download the Kilter app. ABOUT KILTER Kilter is the world's most inclusive supporter engagement platform that turns everyday health, wellness and lifestyle activities into opportunities for people to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best-in-class user experience, functionality and customer support, employers, nonprofits and event producers will meet their supporters where they are today (on their phones) and easily exceed engagement and impact goals. Learn more at www.kilterapp.com. ABOUT PINNACLE The Pinnacle Family of Companies provides comprehensive solutions to meet the financial needs of individual and commercial investors. Whether saving for the future or seeking income today, they provide the services needed to help you reach your financial goals: investments, estate planning, tax planning, services for businesses, trusts and turnkey retirement plans. Their family of companies offer an unbeatable combination of synergistic services that can support individuals, business, and other organizations. From wealth management to human resources management, no other firm has the resources or provides the one-on-one connection that our advisors and consultants deliver. Contact Details Julian Lavelle +1 315-708-3494 julian@kilterapp.com Company Website https://www.kilterapp.com

October 26, 2021 10:45 AM Eastern Daylight Time

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Spiceology Brings Flavor to Make It Pop-In@Nordstrom and Nordstrom Holiday Gift Shops

Spiceology

Spiceology, the fastest growing spice company in America, announced that as of October 22, 2021 and just in time for in-person holiday shopping, select spice blend variety packs can now be purchased via Nordstrom’s limited-time Pop-In@Nordstrom and select Nordstrom Gift Shops across the country. Pop-In@Nordstrom is an ongoing series of pop-up shops curated by Olivia Kim, Nordstrom’s Vice President of Creative Projects and Home. Nordstrom’s Holiday Gift Shops offer an engaging shopping experience that displays the most giftable products in the store through the end of the year, with on-site photo booths and other interactive displays. “As a brand with a predominant online presence, we are thrilled to have the opportunity to enter select Nordstrom locations this holiday season,” said Maria Emmer-Aanes, VP of Retail & Grocery Sales at Spiceology. “We are humbled to help shoppers across the country fall in love with in-store shopping again, browse Spiceology’s most giftable and loved products, and give a gift of good taste.” Products available at both Make It Pop-In@Nordstrom and the Nordstrom Gift Shops include Spiceology’s fan-favorite gift sets and variety packs: Derek Wolf 6-Pack Beer Rub Sampler ($70) - Fire up the grill and your tastebuds with the perfect sampler 6-pack. This 2-in-1 product acts as both a rub and marinade. Just simply add your favorite beer to get the perfect BBQ marinade. 4-Pack Rub Collection ($48) - Spiceology’s four best-selling spice rubs in one giftable collection. From the company’s very first blend Smoky Honey Habanero, to fan-favorite Greek Freak, there's a blend in this 4-pack for any occasion. Popcorn Seasoning Variety Pack ($36) - These unique blends are the perfect party pleaser and greatest for family movie night. The sweet and savory seasonings bring a new level of joy to popcorn. “We take a unique approach to the retail experience, and we immediately saw a connection with the way Spiceology’s brand aligns with our fun, yet practical approach to holiday gifting,” said Olivia Kim, Vice President of Creative Projects and Home at Nordstrom. “We value and carefully curate the experience that each Pop-In and Holiday Village brings to our customers, from offering the most giftable products on our shelves to a fun, interactive in-store photo booth. Spiceology’s high-quality, vibrant and fun gift sets will excite our shoppers that are looking for trusted options.” Spiceology can be found at the below locations through the end of the year: Pop-In@Nordstrom: Downtown Seattle (Seattle, WA) Bellevue Square (Bellevue, WA) NYC Flagship (New York, NY) Michigan Avenue (Chicago, IL) South Coast Plaza (Costa Mesa, CA) Northpark (Dallas, TX) Domain Northside (Austin, TX) Nordstrom Holiday Gift Shops: Downtown Seattle (Seattle, WA) Bellevue Square (Bellevue, WA) Washington Square (Tigard, OR) Cherry Creek (Denver, CO) NYC Flagship (New York, NY) Michigan Avenue (Chicago, IL) Oakbrook (Oak Brook, IL) Mall of America (Bloomington, MN) South Coast Plaza (Costa Mesa, CA) Brea Mall (Brea, CA) Topanga (Canoga Park, CA) Fashion Valley Center (San Diego, CA) Fashion Square (Scottsdale, AZ) Century City (Los Angeles CA) Valley Fair (San Jose, CA) Tysons Corner (McLean, VA) King of Prussia (King of Prussia, PA) Northpark (Dallas, TX) The Shops at La Cantera (San Antonio, TX) Domain Northside (Austin, TX) International Plaza (Tampa, FL) For more information, visit Spiceology.com or follow along on Instagram: @spiceology. ABOUT SPICEOLOGY: Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order,or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT NORDSTROM: At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. Our digital-first platform enables us to serve customers when, where and how they want to shop – whether that’s in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

October 25, 2021 08:00 AM Eastern Daylight Time

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Ensuring Community Sports Programs Survive and Keeping Your Kids Active

YourUpdateTV

Similar to so many other small business owners (restaurants, shops and other local services), the leaders running youth sports programs have faced an evolving multitude of challenges over the past 20 months as the pandemic continues to impact both the programs and the kids they serve. Recently, Olympic Gold Medalist Benita Fitzgerald Mosley participated in a nationwide satellite media tour to discuss the importance of organized sports for every kid, family and community. A video accompanying this announcement is available at: https://youtu.be/3jFXybKQ8qA Latest data shows more than 25% of kids stopped playing sports & many sports programs have ceased operations or have returned in a limited fashion. The stark realities of the pandemic are that there are far too many kids that have been left without access to the physical, mental and emotional benefits sports offer and the lack of access to sports for kids in underserved communities has been exacerbated by the pandemic. For kids, spending time engaging in physical activity through organized sport, free play, at school, and with friends is vital to childhood development and society’s overall well-being. At LeagueApps, Benita leads a program called FundPlay to help address the systemic participation and accessibility gaps. Its mission is to support youth sports organizations and foster those important sports experience opportunities for young people in underserved communities. FundPlay, a National Youth Sports Strategy Champion, offers a quarterly grant program where it awards sports-based youth development organizations with FREE lifetime access to the LeagueApps youth sports technology platform, cash awards and other benefits to help youth sports leaders build organizational capacity. By the end of this year, under Mosley’s leadership, FundPlay will have awarded more than 100 grants, ensuring nearly 300,000 kids have access to sports. For more information, visit leagueapps.com/tour. About Benita Fitzgerald Mosley: Fitzgerald Mosley, an Olympic Gold Medalist, is responsible for stewarding the LeagueApps NextUp community and FundPlay program to support youth sports organizations and foster sports experience opportunities for young people from underserved communities. She also serves as the executive director of the PLAY Sports Coalition, a unique coalition of thousands of stakeholders across the national and community youth sports industry. Prior to joining LeagueApps, Fitzgerald Mosley served as Chief Operating Officer for the United States Olympic & Paralympic Committee and Chief of Sport Performance for USA Track & Field. About LeagueApps: LeagueApps helps leading youth sports organizations operate and grow with the industry’s most comprehensive youth sports management platform. Powering thousands of leading organizations from professional leagues and teams to clubs and camps, LeagueApps is on a mission to bring the benefits of sport to kids everywhere. Through its NextUp program, LeagueApps goes beyond technology to provide industry leaders with opportunities for professional development and relationship building. LeagueApps also operates FundPlay, a program that supports sports-based youth development organizations to address issues of accessibility and equity. Learn more at leagueapps.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 22, 2021 11:40 AM Eastern Daylight Time

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Instant gifting app Prsnt goes public as demand soars

Prsnt

UK-based Prsnt, the instant gifting app, is going live today after a successful beta testing phase over the past 6 months during which the search term “online gift” increased over 80% last year 1. The app enables users to choose a gift from hundreds of the UK’s high street brands (online or in-store) and sends it directly to another person’s smartphone. Prsnt’s unique “mini-gifting” concept involves sending affordable, meaningful gifts redeemable from shops, cafés, pubs or online retailers – all for the same price as a birthday card and a stamp. It has partnered with over 100 of household brands including the likes of Amazon, Asos, All Bar One, Spotify, Deliveroo, Uber, Costa Coffee, Starbucks, Nike, M&S, Sports Direct and The Body Shop among others. “What we’re trying to achieve is a modern way of gifting, removing all the bottlenecks in terms of hassle, whilst also addressing sustainability,” says Omid Moallemi, co-founder and CEO of Prsnt. “Prsnt achieves same-second delivery, so it’s perfect for when you realise that it’s a friend or a family birthday, or you don’t want the delay of sending something in the post.” The app reminds users when their friends’ birthdays are, and lets them send a gift – perhaps a coffee or glass of wine – and a personal video message straight to their phone when they can’t be there with them to celebrate. “With Prsnt, giftees receive an invite to the app, and once downloaded are able to view the personalised message from the sender, and reveal their gift by digitally “unwrapping” it with their finger on the phones touch screen – like a virtual scratch card,” says Moallemi. “Then, open it to find a voucher to buy their favourite Starbucks coffee, or a drink at their local pub to redeem from that day.” The Prsnt team formed in March 2020 at the height of the Covid-19 pandemic and launched the beta version of the app in December 2020 testing it through peer-to-peer referrals. The app amassed hundreds of users in the first evening of the beta launch followed by 1000’s over the coming months. The virality of the app coupled with the use case proved the time is now for a user focused digital gifting experience. Omid Moallemi describes why mini-gifts are a natural evolution for the gifting realm that reflects the make-up of our friendship circles today, thanks to social media. “Prsnt fulfils the momentary need to celebrate somebody you don’t get to see as often as you would like,” he says. “You don’t want to just send someone a WhatsApp or a text message - it feels underwhelming. It doesn’t in any way represent or reflect the way you feel about them. With Prsnt, you can send them all a little something instead - something a bit more thoughtful.” Currently, the aim is for the app to support UK retailers as they open up again after several lockdowns – riding the greenshoots consumers return to shops, pubs and cafés. “We want to be a catalyst for growth for UK high streets as society returns to pre-pandemic habits” says Omid Moallemi. Likewise, if lockdown restrictions were to return, Prsnt has enormous potential for helping people stay connected with digital mini-gifts that can be redeemed from online retailers. “I think the pandemic showed we’re a Covid-proof business,” says Omid Moallemi. “Lockdown showed everybody what life is like if you can’t physically see your friends on their birthday. If we did have a lockdown again, we would be in a good position as a digital gifting company.” The long-term vision for Prsnt is to increase the degree of personalisation the app offers. “The eventual goal is for Prsnt is to offer a personalised set of gift options for each friend,” says Omid Moallemi. “The idea is to take that pressure off of both parties, to give in a smarter way, and use tech to bridge the gap to remove that stress – we believe this is going to be a powerful feature. Our desktop version allows for group sending and cohorts which opens an exciting B2B to B2C model.” Prsnt is set to raise £3m funding (EIS Advance Assurance) from investors as it targets deeper integrations with retailers and more personalisation for users. The Co-Founders Omid Moallemi David Parr, Daniel Hamilton, Louis Wren and Hamish Page shared a co-working space in Brighton’s North Laine before coming together and forming the Prsnt leadership team. For over 2 years they have utilised their diverse skillsets in technology, marketing, media and product design to aid them in building their vision for the future of digital gifting. About Prsnt Prsnt is set to revolutionise the UK gifting market. Prsnt has a solution for anyone looking to send a gift. The Prsnt app enables users to send and share gifts directly from their smartphones. Partnered with over 100 of the UK’s very best high street brands, Prsnt offers you the ability to send the people the things that they truly love, no matter where they are. The app has a huge range of gift options that are suitable for any budget so you can celebrate everyone’s special days. Before sending you can attach a video or text message to wish them well and let them know you’re thinking of them. Finally, all of your gifts are delivered instantly and arrive digitally wrapped for the receiver to scratch away and reveal what’s inside! Contact Details Prsnt Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://prsnt.co.uk

October 21, 2021 09:30 AM Eastern Daylight Time

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Hear the Sounds of the Holidays Again

YourUpdateTV

HearingLife, a national hearing care company, recently commissioned The Harris Poll to conduct a survey* and found that 44% of Americans with hearing loss feel isolated during holiday gatherings because they struggle to hear their family and loved ones. HearingLife is helping to change that this holiday season through its “ Magic of Hearing Care ” campaign, giving back six free pairs of hearing aids to people in need. Recently, licensed psychotherapist and HearingLife spokesperson, Tom Kersting, as well as Chief Audiologist at HearingLife, Dr. Leslie Soiles teamed with YourUpdateTV on a satellite media tour to talk about the state of hearing loss in the U.S. and the available resources to better manage it. A video accompanying this announcement is available at: https://youtu.be/NfMOcbV6nTg The holiday season is a time for friends and family. It is a time to celebrate the magic of giving, receiving and the joy of spending time with loved ones. After a year of celebrating virtually, people will be cautiously and safely gathering with those they may have not seen in a year or more. Hearing loss can put a damper on those celebrations as individuals with hearing loss may experience feelings of embarrassment or frustration when they can’t hear or participate in conversations. Often, this can cause them to stop socializing or participating in events or activities that they used to enjoy. According to the latest HearingLife survey: 72% of Americans with hearing loss wish their hearing was better so they could enjoy holiday gatherings. And 43% would rather just stay home than attend large gatherings because they feel left out of conversation due to their hearing loss! Now is the time to learn more about hearing loss, its impact, and how to communicate and participate actively in life again. HearingLife provides the necessary resources for people with hearing loss to help them gain a renewed sense of self and revive relationships, especially during holiday gatherings or if you are joining events virtually this season. The holidays are a time to celebrate the magic of giving. Through the “Magic of Hearing Care” campaign, HearingLife is giving back 6 pairs of hearing aids for people in need with hearing loss. Submit your hearing loss story or your loved ones’ story at www.HearingLife.com/Magic by November 26 to participate. The hearing solutions that HearingLife offers not only benefit their customers, but their family and friends as well. With hearing aids, most people experiencing hearing loss can hear all the special moments and joyful music that they may have missed last year, like the sounds of bells ringing, glasses clinking, laughter and carolers. To learn more about hearing loss and the “Magic of Hearing Care” campaign go to: hearinglife.com/magic About Tom Kersting: Tom Kersting is a licensed psychotherapist, retired public school counselor and the author of Disconnected: How to protect your kids from the harmful effects of device dependency. He is a regular guest expert on many television news shows, including the TODAY Show, FOX & Friends, and more. Tom has also hosted various television series for A&E Network, Food Network, and the National Geographic Channel, offering insights and advice about parenting, relationships, and wellness. Because Tom is passionate about sharing his hearing experiences, he is working with HearingLife to spread awareness about #HearingGain. He lectures throughout the country and is the founder and owner of Valley Family Counseling Center in Ridgewood, NJ. About Dr. Leslie Soiles Au.D., Doctor of Audiology, Lic. #364: Dr. Leslie Soiles founded HearingLife's Shrewsbury's office (formerly New England Hearing Instruments) in 1996. As a Doctor of Audiology, she previously worked with Ear, Nose and Throat physicians for the first 20 years of her career. Dr. Soiles earned her Doctor of Audiology degree from A.T. Still University of Health Sciences in 2006; her Master of Science degree in audiology from the University of Massachusetts in Amherst in 1985; and a Bachelor of Science degree in communication disorders from Worcester State University in 1982. Dr. Soiles was born with hearing loss and utilizes her first-hand experience in her practice. In 2018, Dr. Soiles received the distinguished honor with the appointed role as Chief Audiologist for both HearingLife and the National Campaign for Better Hearing program in the U.S. As Chief Audiologist, Dr. Soiles trains and mentors hearing care providers, staff and helps people with hearing loss across the United States. Survey Method: *This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021 among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 04:15 PM Eastern Daylight Time

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Cheers to Saving Local Bars and Restaurants: 82% of independent restaurants and bars said that they were at risk of shuttering

YourUpdateTV

With the delta variant on one hand and the worker shortage on the other, the restaurant industry has been put back under acute pressure after a promising summer. Recently, Cointreau and Dominic Alling, national brand ambassador for Remy Cointreau, teamed up with YourUpdateTV on a satellite media tour to discuss how you can help your local bar or restaurant thrive during these very challenging times. A video accompanying this announcement is available at: https://youtu.be/mSYZtL0Ez6c Even as restrictions have eased and vaccinations being widely available, the hospitality industry continues to face a long road to recovery. The delta variant, the worker shortage, and the increase in the cost of goods makes it very challenging for bar and restaurant owners to make a profit. Nearly 1 million restaurant workers remain unemployed and 82% of independent restaurants and bars recently reported that they were at risk of shuttering. Local bars and restaurants make up the fabric of our beloved communities. After a year and a half of restrictions, closures, and continued recovery, now is the time to give back to your favorite places. To help, Cointreau, the premium French liqueur at the heart of over 500 of the world’s most celebrated cocktails, announces year two of Cosmos for a Cause program to support the Independent Restaurant Coalition (IRC) and invites consumers to join the fight to save local restaurants and bars across the U.S. as the road to recovery continues. Now through December 31st, Cointreau will donate a portion of sales up to $100,000 to the IRC for every order of a Cosmopolitan at a participating bar or restaurant. Additionally, the Republic National Distributing Company will join as a partner and match the donation. To learn more about Cointreau’s Cosmos For a Cause program and find a participating bar or restaurant near you, visit CointreauCosmosForACause.com. You can also go to Cointreau.com for more cocktail tips and tricks, and recipes for every occasion. About Dominic Alling: Dominic Alling has been the National Brand Ambassador for Remy Cointreau’s crafted spirits for over 4 years. He comes into his current role with over 14 years of hospitality experience from some of the most respected bars in the bay area. Most notable was his time spent at Beretta where he made a name for himself as a bar manger serving some of the creative and innovative cocktails in San Francisco. Dominic is not only a seasoned mixologist but one of the most well-versed spirits ambassadors in the business. About the Independent Restaurant Coalition: The Independent Restaurant Coalition was formed by chefs and independent restaurant owners across the country who have built a grassroots movement to secure vital protections for the nation’s 500,000 independent restaurants and the more than 11 million restaurant and bar workers impacted by the coronavirus pandemic. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:30 PM Eastern Daylight Time

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