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Spiceology Lands on Shelves at Ace Hardware, Making Ace The Helpful FLAVOR Place

Spiceology

Spiceology Inc., the fastest growing spice company in America, has announced a partnership with Ace Hardware that enables Ace retailers to carry the leading spice company’s innovative signature blends and collaboration products, further bolstering the nationwide retailer's reputation as a flavor and grilling destination. The entire 23 item Spiceology planogram can now be ordered through the Ace Retail Service Center. In the first 30 days, over 400 franchises stocked their shelves with Spiceology. In the last five years, Ace has seen a 36% growth in BBQ, and expects to see this trend continue. The addition of Spiceology is another step toward being a trusted resource for every type of griller and home cook. “At Ace, we consider ourselves an important part of each of our local communities, and we want to provide our customers with everything they need to make their homes a better place,” said Paige Roszkowski, BBQ Fuel & Accessories Associate Merchant. “We are not just a hardware store anymore, and we’ve reworked our focus internally to give growing sections of the business the deserved attention, including our grilling sections. We’ve seen immense growth in the BBQ space, and we’re excited to have Spiceology on our shelves, showing that premium quality blends should be a staple in everyone’s household.” According to Ace CMO Kim Lefko, in 2020, Ace attracted younger shoppers, more new home buyers, and more women than ever before. And while Ace carries other grilling spice blends, the addition of Spiceology’s diverse and easy-to-use blends highlights the company’s expansion from the grill to the kitchen. As a premium spice and flavor company, Spiceology’s products are made with Grade A ingredients and are ultra-versatile for whatever you are grilling, cooking or creating. Spiceology’s flavor experts develop innovative and easy-to-use blends and recipes, empowering Ace customers to go from home cook to home chef with just a few tablespoons. “We’re changing the way people eat and experience flavor,” said Maria Emmer-Aanes, Vice President of Retail and Grocery at Spiceology. “We admire Ace’s connection to the community, and we are excited to have our products available for their customers, showing just how important it is to have high-quality ingredients in your home to experiment with flavor. Just as Ace stores are a one-stop shop for a growing and more diverse clientele, our ultra-versatile spice blends can be the new go-tos customers reach for in the kitchen and around the grill.” Spiceology - AceNet Direct (Vendor #56309). ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT ACE HARDWARE Ace Hardware is the largest retailer-owned hardware cooperative in the world with more than 5,200 locally owned and operated hardware stores in approximately 70 countries. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Since 1924, Ace has become a part of local communities around the world and known as the place with the helpful hardware folks. For more information, visit acehardware.com or newsroom.acehardware.com. Contact Details Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

October 28, 2021 08:00 AM Eastern Daylight Time

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2021 Jewellery World Awards names Honourees

Jewellery World Awards (JWA)

HONG KONG SAR - Media OutReach - 27 October 2021 - Organised by Informa Markets Jewellery since 2012, the Jewellery World Awards (JWA), formerly known as JNA Awards, unveiled its highly anticipated roster of Honourees for its 2021 edition. Following this announcement, the 2021 JWA also staged its three-part webinar series under "Leading Through Changes and Uncertainty," sponsored by Phu Nhuan Jewelry Joint Stock Company (PNJ). The esteemed panel of independent judges spent the last few weeks reviewing and assessing entries from 10 countries and regions, across five continents. In the end, 33 entries were shortlisted as Honourees from a highly-qualified pool of entries. Letitia Chow, Chairperson and founder of JWA at Informa Markets Jewellery, said, "Despite the ongoing challenges brought by the pandemic, we are encouraged by the responses and number of participants this year, with a third being first-time entrants. Through this programme, we hope to highlight and bring out the positives of the trade, as we continue to promote the core values of innovation and excellence." The judging panel includes James Courage, former Chief Executive of Platinum Guild International and former Chairman of the Responsible Jewellery Council; Albert Cheng, CEO of Singapore Bullion Market Association and International Advisor of Shanghai Gold Exchange; Lin Qiang, President and Managing Director of the Shanghai Diamond Exchange; Dr. Mark Lee, Research Director of Asia Pacific Institute for Strategy; and Nirupa Bhatt, Senior Advisor to the Gemological Institute of America India. "Entrants this year have showcased the industry's ability to protect and support the workforce in the time of COVID-19. Their innovative approach in utilising online channels to reach out to customers also has helped them navigate these challenging times," Courage shared. Cheng said, "I am happy to see that most participants reported steady sales revenues in the past three years, except for a slight dip in 2019. Indeed, the jewellery industry has demonstrated resilience in the time of the pandemic. I am also pleasantly surprised with their prompt and creative responses in tackling obstacles, as well as with their ability to identify and pursue new opportunities." "As one of the judges, I noticed how important the JWA is to the international jewellery industry. Whether they're startups or large enterprises, those who participated made each category highly competitive with their unique strategies and breakthroughs – making it very difficult for the panel to choose this year's Honouree," Lin remarked. Dr. Lee noted that "COVID-19 further accelerated the industry's digital transformation, and proved itself essential, not just for growth, but also for survival. I was impressed to see the candidates' passion, innovative approach and their contributions despite the challenging conditions before them. Innovation and sustainable strategies are very important in this rapidly changing world, and this year's entrants brought these to the forefront at JWA." Bhatt also commended the entrants' efforts in engaging customers and their use of technology. "Not only is the industry resilient, it is also unstoppable when it comes to reaching out to its customers. As seen in this year's entries, technology is a big enabler, especially in the last two years when manufacturers in the jewellery business continued to engage consumers by incorporating technology into their marketing strategies," she said. The 2021 JWA Ceremony and Gala Dinner will be held at JGT Dubai (Jewellery Gem Technology Dubai) on 21 February 2022, Monday. The 2021 JWA is supported by Headline Partners Chow Tai Fook Jewellery Group and Shanghai Diamond Exchange, alongside Honoured Partners KGK Group and Guangdong Land (Shenzhen) Ltd. For full list of JWA 2021 Honourees: please visit www.JWAwards.com/results. #JewelleryWorldAwards Contact Details Informa Markets JWA Marketing +852 2516 2184 marketing@JWAwards.com

October 27, 2021 08:50 AM Eastern Daylight Time

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HowToBet.com's NFL Analysis Highlights Key Trends in October and November

HowToBet.com

HowToBet.com, an educational gambling website created to help fans learn how to bet on sports, casino games, and more, has identified new key trends in the NFL for fans interested in betting on games in October and November. On the money lines, underdogs have performed fairly well. In week one, the underdogs (plus money teams) went 8 to 8, followed by 5 to 11 and 9 and 9 performances during week two and week three, respectively. In terms of the point spread, the underdogs have fared well, with many big spreads and many close games. HowToBet.com evaluates data as it becomes available to provide more insight into underdog trends as the season progresses. There have been some results regarding home-field advantage thus far. After week three of the NFL season, there were 13 teams that remained unbeaten at home: five of them were 2 to 0 and eight were 1 to 0. Five teams were 1 to 1, while 13 teams were winless at home: six were 0 to 2, and seven were 0 to 1. According to this story on ESPN.com, the week three game between the Baltimore Ravens and Detroit Lions was the most one-sided wager of the early season ― an unexpected statistic as the latter of the two teams currently sits at the bottom of the NFC North, still winless after three weeks of play. At the time of kickoff, 98% of all money line wagers were on the Ravens at -400: those include all parlays as well. As the game neared a close, most of those bets were on the brink of losing before Justin Tucker (placekicker for the Baltimore Ravens) kicked a record-breaking 66-yard field goal to win the game 19 to 17 in the last second of the contest. In doing so, he saved countless parlays and straight bets. It is expected that the total number of bets placed in the U.S.in September will be a record-breaking figure. Arizona only recently joined the sports betting scene and has already reported record-shattering numbers. New Jersey, the undisputed king of sports betting, posted over $650 million in wagers during August, with no NFL contests in motion at the time. New Jersey is projected to be the first state in the U.S. to break $1 billion in wagers in a given month during this NFL season. This would be a staggering accomplishment for the garden state, to say the least. As more and more states legalize sports betting, these kinds of records will be continuously toppled until the industry settles. The best paying single bets have undoubtedly been the props or a money line upset. So far in 2021, there have been four games that underdogs of +240 or more won: week 1, Pittsburgh (+240) beat Buffalo, week two, Las Vegas (+260) beat Pittsburgh, and Tennessee (+250) beat Seattle, and week four, Los Angeles Chargers (+240) beat Kansas City. All of those games had potential payouts of $340 on a $100 wager at the minimum. " NFL online betting has experienced a significant upswing in popularity this year," said Cristian Campan, Product Owner of HowToBet.com. "Our insider analysis and betting tips are helping newcomers and gambling veterans alike boost their odds week after week. We are a prime resource for any fans looking to learn how to bet with their heads and maximize their chances for success this season." The most lucrative NFL games for bettors are the ones they win. With the bonus offers now, such as PointsBet's $1,500 risk-free points bet wager (promo code: HOWTOBET), bettors can possibly win up to 20 times their wager. Winnings could be as high as $30,000. Please visit HowToBet.com for more online betting tips. About Raketech Raketech was founded as an online poker affiliate that focused on lead generation for the Scandinavian market. Today, Raketech is an award-winning iGaming affiliate company with its sights set on areas that the team finds fun, exciting, and important. Raketech also powers HowToBet.com, a reliable, user-friendly, educational gambling site providing "Data-Driven Betting Guides" in all its forms. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

October 27, 2021 08:15 AM Eastern Daylight Time

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Puzzle & Casino Games Are the Most Played by American Mobile Users

OnlineUnitedCasinos.com

In June, London-based data research and analytics group, YouGov, released a study concerning the most played mobile gaming genres in the US and UK markets. The research conducted between May 2020 and May 2021 showed that people still play mobile games with pretty much the same degree of regularity as they did during 2020, even after the pandemic shock has mostly worn off. The US currently has 139 million mobile gamers, and the UK has 20 million. Games account for 43% of all downloaded apps, with 62% of users installing one within a week of getting a new smartphone. 2.6 billion people use their mobile devices to play games, with residents of Asia accounting for 48% of this figure. Android apps by far command this sphere, with 78% of the market share. The data accumulated through the YouGov survey revealed that puzzle games dominate the US and UK markets. In the latter region, action titles trailed behind mobile puzzles. Amongst American mobile gamers, card and casino games were the second most popular option, according to the iGaming news site OUSC. When categorizing puzzle apps, the YouGov study encompassed titles like Bejeweled Blitz and Candy Crush Saga in this genre. One in seven Brits stated that they play these games frequently, and the same held for one in six US smartphone gamers. Under the card and casino categorization, fall options like blackjack, baccarat, roulette, slots, and poker games. These use free-play chips and feature in-app purchases. One in nine Americans surveyed said that they play them a few times during a month. This type of software aims to mimic that available at online casinos, which provide money prizes. Action games also ranked high in playability in both markets. These mostly got consumed by Generation Z members, who listed titles like Cut the Rope, and Subway Surfers as their preferred action choices. In the US, one in five Generation Z Americans surveyed stated that they love partaking in gaming fun, enjoying titles from this genre. Yet, only one in fourteen US Generation X members reiterated the same sentiments. That group claimed that it is partial to puzzle apps, and statistics showed that they were more than twice as likely to partake in card and casino action on their phones than their Generation Z counterparts. Naturally, gender and demographic differences were also evident amongst those surveyed, with subtle differences displayed clearly in both territories, the US and UK. However, even gender-based preferences ran parallel in these two markets. Across the board, females preferred puzzle and word and number games. Men shared this sentiment, but not with the same propensity. Per the poll, they were also twice as likely to play action games compared to women, displaying a similar affinity for titles in the adventure genre. Females claimed a total disinterest in these gaming options, as only 4% said they installed such apps. Interestingly, Baby Boomers showed a disproportionately high interest in hidden object games compared to other generations. In essence, these are a sub-genre of puzzle games, where players must locate an item hidden within a given space. The methodology used in YouGov’s research mainly relied on rolling surveys and data collection rather than single questionnaires. Its accumulated information for this and other studies stems from online interviews with people of all races, genders, ages, education levels, and religions. Equal representation was paramount in reaching conclusive and accurate results. YouGov is a London-based analytics and research data group founded in 2000 by Nadhim Zahawi and Stephan Shakespeare. In 2005, YouGov became a public company, and it got listed on the London Stock Exchange under its Alternative Investment Market sub-section. Its research aims to feature demographically accurate sample sizes that it draws from a panel of twelve million people in countries around the globe. Their online methods are more cost-effective than telephone or face-to-face options. The Pew Research Center claims that YouGov continuously outperforms the competition in the data research field, displaying far greater accuracy than any other entity active in this sector. Their surveys get referenced from media companies worldwide, and they have remained the most quoted market research source in Great Britain. Contact Details OnlineUnitedCasinos.com David Trujillo +57 315 2586249 david@onlineunitedstatescasinos.com Company Website https://www.onlineunitedstatescasinos.com/

October 27, 2021 08:00 AM Eastern Daylight Time

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Shatterproof and The Hartford Release Largest and Most Expansive Addiction Stigma Survey Ever Fielded

Shatterproof

Today, Shatterproof and its collaborator The Hartford published the largest, most expansive survey ever fielded on addiction stigma of nearly 8,000 U.S. residents. The findings are striking. More than three-quarters of the American public believe that a substance use disorder (SUD) is not a chronic medical illness and over half of respondents hold the belief that SUDs are caused by bad character or lack of moral strength, according to the national research. The Shatterproof Addiction Stigma Index, a first-of-its-kind measurement tool, was designed to assess attitudes about substance use and people who use substances. It used more than 50 validated stigma measures to gauge perceptions of those with a SUD, including the degree to which they have internalized this exclusion. The Index is designed to track progress regularly and hold our nation accountable for continual improvement. The lack of understanding about addiction by the general public creates a desire for social distance. According to the survey, nearly half (45%) of the public is unwilling to live next to or be close friends with someone with a SUD. Similarly, 45.8% of respondents don't want a person in recovery marrying into their family – highlighting how these beliefs entrench deep feelings of exclusion and shame for individuals with a SUD throughout their lives, regardless of their recovery status. “What’s at stake is real. For millions of people across the country, fighting pervasive stigma is a matter of survival,” said Gary Mendell, CEO of Shatterproof. “We must change the way our institutions operate, the way we view our friends and neighbors, and how those with a SUD view themselves. We must end discrimination, strengthen the road to recovery, and offer hope of a bright future. And measuring our progress is essential.” Dr. Melissa Anderson, MD, PharmD, a Shatterproof Ambassador from Kentucky and a person in long-term recovery, has experienced stigma in both the health care and workplace settings. Following a severe dog bite incident, she found herself as a patient in the hospital system where she’d previously been employed as both a pharmacist and a resident physician. “Former co-workers greeted me with jeers, joking that the ‘doctor-turned-junkie’ was back. During my 8-hour ER stay, I did not receive the standard of care for my injuries - neither antibiotics nor analgesics were administered, after I requested non-opioid agents, despite standard facility protocols and the easily-observed severity of my injuries,” said Dr. Anderson. “It was made abundantly clear from both their actions and language team that this health care team felt the disease of addiction, even one in recovery, made me an individual less deserving of compassion and care. That was July 2015 and I have not been a formal recipient of health care since.” Nearly half (44%) of health care professionals surveyed endorsed the harmful belief that medications for opioid use disorder (MOUD) is substituting one drug for another. This is compared to the about 41% of the public that expressed the same belief. Moreover, one in four health care professionals do not agree that more providers should offer MOUD to increase accessibility. “The work to end addiction stigma is far from over, and we are proud to partner with Shatterproof on establishing this important research that will drive future public policies and workplace practices,” said Christopher J. Swift, chairman and CEO of The Hartford, a leading workers’ compensation and disability insurer and founding partner of Shatterproof. “We believe efforts involving all levels of government, the business community, and neighborhood organizations are necessary to end the ongoing addiction crisis, create open and inclusive cultures, and break down stigma that impedes human achievement.” Nearly a million people have been lost to addiction in the last two decades and in 2020 alone, more than 93,000 Americans died of an overdose, representing the most overdoses ever recorded. More than 20 million American adults suffer from the disease of addiction per year. Addiction is a treatable disease, but due to stigma most people do not seek the help they need and equally tragically, internalize feelings of shame and lose hope that they can recover and lead healthy, full lives. Creation of the Index was supported by Ipsos alongside Dr. Brea Perry and Dr. Anne Krendl from Indiana University. ### About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the United States. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. To learn more visit www.Shatterproof.org Contact Details Shatterproof Holly A Jespersen +1 646-334-1024 hjespersen@shatterproof.org Frontwood Strategies Nell Callahan +1 202-262-0721 Company Website https://www.shatterproof.org/

October 27, 2021 06:00 AM Eastern Daylight Time

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STATHERO LAUNCHES THE ABILITY TO PARLAY DAILY FANTASY SPORTS AND MULTIPLY WINNINGS FOR HEAD-TO-HEAD CONTESTS ACROSS ALL MAJOR SPORTS

StatHero

StatHero, the quickly-growing Daily Fantasy Sports app with unprecedented winning percentages and an emphasis on skill over luck, has added a PARLAYS component to their flagship head-to-head DFS game. StatHero is the ONLY independent fantasy sports company playable in 34 states and lets DFS players go H2H against house lineups instead of in short-odds contests with unknown users. It’s a never-before-seen innovation for the fantasy sports and sports betting hybrid. StatHero players clock a well over 50% winning percentage and it has led to a 400% month-over-month growth in deposits. Players are betting an average of $1,700 a year, which is THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. PARLAYS allows players to choose two or three H2H lineups with a handful of players and multiply their payouts. Win a 2-team parlay? Double your money. Win a 3-team parlay? Win 5X your money! PARLAYS can be played in MLB, NFL, NBA, PGA Tour, NHL, and NCAA Football and is available on iOS and Android. Jason Jaramillo, Founder of StatHero: “With StatHero’s PARLAYS gameplay, daily fantasy players have larger odds to double down on their fantasy skill. Our team has worked tirelessly to provide players with something that has never been seen before in the fantasy space. When people take a look at what we’re doing, they’re going to really notice how different we are.” StatHero house lineups are displayed ahead of time, so players have the ability to study the lineups they’ll be going against, or even buy insurance against potential injuries before gametime. This gives players a greater opportunity to flex their skills. But the gaming app’s design is simple enough for a casual player to jump right in and take advantage of StatHero’s unique gameplay and unheard of payouts in this industry. The low barrier to entry is a defining feature of StatHero and the contest gameplay mirrors the spirit of traditional fantasy sports, so players get deeper into the games. This is a function of StatHero’s commitment to innovation and development and PARLAYS are just the next of many steps for the platform. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

October 26, 2021 02:45 PM Eastern Daylight Time

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SUPERDRAFT FANTASY SUCCESSFULLY LAUNCHES NEW SUPER 15 GAME

SuperDraft

SuperDraft Fantasy launched its new game mode, Super 15, at the end of September, kicking off a new fan-friendly era in daily fantasy sports. From the moment NFL cornerback Richard Sherman drafted the first-ever lineup on the premiere of PFF’s The Richard Sherman Podcast, Super 15 became open to the public. SuperDraft is the first-to-market with this game mode aimed at casual sports fans rather than hardcore daily fantasy players. Since its launch, over 60 percent of active SuperDraft players have played Super 15, with over 55 percent of those players winning cash. Super 15 is modeled after a popular meme and gives fans the opportunity to draft a lineup in seconds by selecting from a 5x5 player grid. Players have $15 in salary to select 5 players, valued between $1 and $5 each by simply tapping each player’s picture in the app. The limited player pool and easy selection grid makes it a more winnable game for casual fans with a more social and shareable design. “Super 15 is the latest example of SuperDraft’s fan-friendly product innovations. It gets rid of the spreadsheet look and feel and replaces it with something that actually looks like a game. We’re proud to create a fantasy game designed for real sports fans, not algorithms,” said Steve Wang, Founder and CEO of SuperDraft. “It’s extra special to have a legend like Richard Sherman debut Super 15 on his PFF podcast to show his fans how fun and easy it is to play.” SuperDraft launched Super 15 on mobile devices on September 28th and the company plans to make the game available on desktop in November. About SuperDraft, Inc. SuperDraft, Inc. is based in New Hampshire and is focused on paid entry and free to play daily fantasy in the U.S. via its SuperDraft DFS app available on iOS and Android, as well as desktop and mobile web. The company has developed several unique game modes and features that appeal to both casual and hardcore sports fans and fantasy players. With unique game modes like Super 15 and Multiplier, SuperDraft levels the playing field and provides new ways to play and win. The result is a game that is easier to play and quicker to understand. These daily fantasy sports contests are legal in more than 35 states with its free contests available in all 48 states. For more information, please visit www.superdraft.io About Pro Football Focus PFF leverages exclusive advanced stats and 0-100 player grades to create premium NFL, NCAA, fantasy and betting content & tools. All 32 NFL teams and over 100 CFB teams subscribe to PFF. Prepare for all of your fantasy football drafts and make every in-season roster decision with PFF's rankings, projections & more. Bet with PFF's NFL Player Props Tool & NFL/NCAA Betting Dashboards every weekend on PFF.com Contact Details Kristin Conte +1 917-699-1941 kconte@superdraft.io Company Website https://superdraft.io/

October 26, 2021 10:00 AM Pacific Daylight Time

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CENTRAL NEW YORK TAKES ON “SEASON OF GIVING WELLNESS CHALLENGE” WITH THE KILTER APP

Kilter

People and business throughout New York will take part in the CNY Season of Giving Wellness Challenge this November, it was announced by Syracuse-native Seth Braddock, founder and CEO of Kilter, the breakthrough social engagement app that connects active lifestyles with important causes. The CNY Season of Giving Wellness Challenge is a fun and healthy way to support the Upstate Golisano Children’s Hospital. Anyone can register and track their daily activities, such as running, walking, biking, or over 50 other healthy options using the Kilter app. It’s easy to participate and with live leaderboards and engaging push notifications, it’s fun to follow along. “The Kilter app is a gateway for people who care about staying healthy and helping others,” said Braddock. “For the Central New York Community that I grew up in to come together like this is amazing. And with Pinnacle stepping up to the plate, our goal of raising $50,000 to support Upstate Golisano Children’s Hospital is within reach.” The Pinnacle Family of Companies is leading the way in the challenge with a $16,000 matching donation designed to jumpstart healthy activity and donations from individuals and businesses alike. A key member of the CNY community, Pinnacle provides comprehensive solutions to meet the financial needs of individual and commercial investors. “We are always looking for new and exciting ways to give back to the Syracuse community that has done so much to support us over our 25 years in business,” said Elizabeth Bartlett, chief business development officer at Pinnacle. “Our goal was to create a fundraising event that anyone could join, from anywhere, and have fun doing it. When the opportunity came to partner with Kilter, we chose to support Golisano Children’s Hospital in hopes that the money we raised would provide the children in their care with a memorable holiday season.” Everyone participating in the CNY Season of Giving Wellness Challenge will have the opportunity to win valuable prizes, from Syracuse University basketball game tickets (including a chance to sit courtside) to cool Kilter swag bags. The CNY Season of giving Wellness Challenge will be open November 1 through November 30. For more information and to sign up to participate, visit Kilter online or download the Kilter app. ABOUT KILTER Kilter is the world's most inclusive supporter engagement platform that turns everyday health, wellness and lifestyle activities into opportunities for people to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best-in-class user experience, functionality and customer support, employers, nonprofits and event producers will meet their supporters where they are today (on their phones) and easily exceed engagement and impact goals. Learn more at www.kilterapp.com. ABOUT PINNACLE The Pinnacle Family of Companies provides comprehensive solutions to meet the financial needs of individual and commercial investors. Whether saving for the future or seeking income today, they provide the services needed to help you reach your financial goals: investments, estate planning, tax planning, services for businesses, trusts and turnkey retirement plans. Their family of companies offer an unbeatable combination of synergistic services that can support individuals, business, and other organizations. From wealth management to human resources management, no other firm has the resources or provides the one-on-one connection that our advisors and consultants deliver. Contact Details Julian Lavelle +1 315-708-3494 julian@kilterapp.com Company Website https://www.kilterapp.com

October 26, 2021 10:45 AM Eastern Daylight Time

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National Guard Veteran Darin Overstreet Transitions to Owning Minuteman Press Franchise in Aurora, Colorado

Minuteman Press International Inc

Darin Overstreet, co-owner of the Minuteman Press franchise located at 14190 E. Jewell Ave., Suite 1, has retired from the Colorado National Guard where he served as Chief Public Affairs Officer for the Joint Task Force - Centennial. Today, Darin, who also served in the U.S. Air Force, runs Minuteman Press in Aurora along with his wife Anne. Together, Darin and Anne provide local businesses and non-profits with design, printing, marketing, and mailing services. During his time of service, Darin was an integral part of several missions both at home and abroad. He shares, “We (the National Guard) did both federal and state missions that could take us anywhere from The Hashemite Kingdom of Jordan to El Salvador to right here in Colorado. In 2013, one mission that particularly hit home was the Colorado floods. The flood ripped through a dozen counties, and I was part of the Colorado National Guard’s Joint Staff. We coordinated everything from sandbagging and evacuations to helping people in flooded areas. After the floods, our team was brought in to help rebuild the highway that leads to Estes Park, Colorado. We were able to get the roads paved and, during the rebuild, I coordinated with the media including interviews, public relations, photography, video, and writing articles.” Darin continues, “I am most proud of the fact that I was part of team that truly made a difference and helped people when they needed us most. Over 15 years, our Public Affairs team received 75 National Military awards. I really enjoyed community relations, which is something I am still doing today in a different capacity with Minuteman Press, our Veteran-owned family business in Aurora.” Applying Military Skills to Business Ownership With Minuteman Press in Aurora, Darin has found the perfect opportunity to apply the skills he acquired during his years of military service. He says, “There are so many lessons and experiences I have taken with me – community relations, messaging, public relations, photography, and building relationships with so many different types of people. As the Director of Community Outreach, I was already connecting people who may not otherwise meet and I learned the value of simply helping others by providing service.” Darin adds, “90 percent of our clients are other local business owners like me. If I see that they can benefit from one another, I make meaningful connections and I see working with my clients as a two-way street. I love working with them on all of their marketing promotions and social media, and just building relationships. I want to serve and strengthen my community just as I did when I was in the National Guard.” One other benefit that Darin sees in the transition to business ownership is his ability to endorse and promote businesses, which was not the mission of the National Guard. He says, “Now, I can promote other businesses and help them, and I love being an active part of the Aurora community in this way. For example, during the pandemic I’ve been working to promote local artists. I have a Bachelor of Fine Arts in Photo/Video, and so I’ve been art-adjacent all my life. With Minuteman Press, I am able to help these incredible artists print on demand and promote their stories.” Buying the Business During the Pandemic and Operating as an Essential Business Darin and Anne bought their business in June 2020 and have remained open and operating throughout the pandemic as an essential business. They have seen high demand for a wide variety of products as businesses continue to ramp up their marketing efforts. Darin says, “We’ve seen high demand for direct mail and Every Door Direct Mail. We help businesses reach out to targeted geographic and demographic areas so they can tell their customers about operations changes, new guidelines, and of course, special offers.” He continues, “Throughout the pandemic, popular items have included large format printing (banners, posters, and signage), updated restaurant menus, stickers, and dye sublimation (face masks and apparel). We’ve also helped clients come up with special offers for subscription boxes featuring relevant printed and promotional items that their customers will appreciate and remember.” When asked why he chose Minuteman Press, Darin answers, “I looked at other franchises but I’ve always been interested in printing. I have a passion for art, photo and video, and with this business I feel like I can help others bring their visions and branding to life. When I visited Minuteman Press at the Denver Franchise Expo, they were very professional and straightforward. They told me about how the franchise model worked including their training, ongoing support, and capped royalties. I also found the startup costs reasonable and felt they had the knowledge and resources to really help us operate this business.” Darin also credits the local support team in Colorado for being there every step of the way. “Regional Vice President Jack Panzer and Area Manager Todd Golberg are there for us whenever we need them and it is a tremendous benefit to us to have their continued guidance and reassurance.” Minuteman Press in Aurora is located at 14190 East Jewell Avenue, Unit 1, Aurora, CO 80012. Contact Darin and Anne Overstreet at 303-751-5007 or visit their website: https://minuteman.com/us/locations/co/aurora21 Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Franchise Business Review has also named Minuteman Press International a Top Franchise for Veterans. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 25, 2021 10:00 AM Eastern Daylight Time

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