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The Department Of Education Issues Recommendations For How Educators Should Approach The Use Of AI – Benzinga Dives Deeper With EdTech CEO

Amesite Inc.

By David Willey, Benzinga Follow the latest news from Amesite, Inc. Dr. Ann Marie Sastry, CEO of Amesite, Inc. (NASDAQ: AMST), recently appeared on Benzinga’s All Access Live, a live show where Benzinga highlights companies and leaders who are transforming their industry. Amesite is an eLearning platform and content provider powered by artificial intelligence (AI). The company is looking to revolutionize the traditional educational experience and harness the power of AI for the next generation of learners. Amesite has had an AI-first approach from its inception, and Dr. Sastry spoke about how this “build-to-integrate” approach has given the company both philosophical and technical advantages in the market. The company sees that the world is moving rapidly toward the integration of AI across all sectors, and it believes that this is creating a need for services that make AI readily available and part of daily life. Also, on a very practical level, Dr. Sastry believes companies that don’t adopt AI will quickly become obsolete and be left behind in the fast-changing economic environment. Amesite is addressing this need both by integrating AI technology into its platform and by educating its users in AI competence. One way it is doing this is by offering a free course on the fundamentals of ChatGPT. Amesite’s AI-First Framework In fact, Amesite moved early to integrate language learning model (LLM) technology, and it recently announced the launch of its Version 6.3 (V6) platform, which incorporates GPT4 technology. This means that courses hosted on Amesite’s platform take advantage of cutting-edge AI features to provide a premium Learning Management System (LMS). Dr. Sastry explained how with Amesite, people can harness AI to answer questions and create content, enabling the delivery of mass customized, deeply engaging learning experiences. Dr. Sastry credits their provision of AI solutions as one of the reasons why Amesite delivers a high retention rate of 99% for learners on its platform. Dr. Sastry highlighted Amesite’s GPT-4 powered AI bot, which is available 24/7 to provide learners with support and answers to their questions. The platform also has a feature that allows for contextualized information. That means courses on popular topics will include a sidebar populated with current news stories to complement the course material with up-to-date sources. These features, and Amesite’s approach, make it an increasingly popular choice for organizations looking to leverage AI. “The world is moving very fast,” said Dr. Sastry. “You have to have the infrastructure and the mindset. We are an AI-first company, we have been thinking about this for a long time, and we’re integrating it very rapidly.” Amesite recently published a free integration white paper that can be downloaded by the public here. The Need For An AI-Powered Learning System The interview occurred following the Department of Education issuing recommendations for how educators should approach the use of AI in a learning environment. A survey of 1,000 college students found that more than 60% had used ChatGPT for help with homework, and a third had used it on a written assignment. This means that it is important to integrate ChatGPT and other AI tools into the classroom, not only to provide learning benefits but because it is crucial for helping students approach technology in a controlled and supportive environment. This is what Amesite is looking to do through its premium platform and eLearning service. Amesite has already worked with numerous institutions, including universities, museums, and corporations, to deliver important educational and upskilling training. Read more about Amesite’s position as a cutting-edge adopter of AI in education. Amesite Inc., an artificial intelligence driven platform and course designer, provides online products in the United States. The company uses machine learning to offer a mass customized experience to learners. Its customers include businesses, universities and colleges, K-12 schools, and non-profit organizations. The company was incorporated in 2017 and is headquartered in Detroit, Michigan. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Amesite, Inc. +1 734-876-8141 info@amesite.com Company Website http://www.amesite.io

July 14, 2023 09:25 AM Eastern Daylight Time

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As Annualized Recurring Revenue Per Household In Q1 2023 More Than Triples YOY to $1,650, Analyst Firm Issues Buy Rating For Interactive Strength Inc. (NASDAQ: TRNR - “FORME”)

FORME

By David Willey, Benzinga Interactive Strength Inc. (NASDAQ: TRNR) doing business as FORME, has been issued a buy rating by an analyst at Aegis Capital Corporation. FORME is a leading maker of premium smart home gyms with a differentiated offering through virtual personal training services that recently completed an initial public offering (IPO) at $8 a share. The advisory and financial services company has issued a target price of $12 per share, which is a 322% increase in valuation from its share price today. This rating came as FORME released its quarterly results for Q1 2023, the quarter preceding the company’s IPO. In it, the company showed strong performance with its average annualized recurring revenue per household more than tripling year-over-year (YoY) to $1,650, which is higher than its competitors by 3x with a lower cost base, allowing FORME to have a higher return on capital. FORME also secured a senior loan of up to $15 million on good terms, which they believe will fund the Company well into 2024. FORME’s Position In Personal Training, the “Luxury” of Fitness FORME is looking to become a leader in the personal training and premium smart home gym segment of the fitness industry, with the luxury part of fitness accounting for about 70% of its revenue. The global online/virtual fitness market is predicted to grow from $14.9 billion to $250 billion between 2022 and 2032, at a compound annual growth rate (CAGR) of 32.7% during the forecast period. “We are excited to be presenting our first quarter results as a public company and to announce additional funding on attractive terms that underscore the potential of FORME’s combination of premium smart home gyms and virtual personal training,” said Trent Ward, the co-founder and CEO of FORME. He continued, “The average annualized recurring revenue per household more than tripled to $1,650, reflecting the impact of our strategy to introduce higher revenue training services to our premium smart home gyms. We believe this focus on generating significantly higher recurring revenue per customer than our peers will be the biggest driver toward our future profitability.” As part of the company’s luxury fitness service, it offers live, 1:1 coaching sessions with its certified personal trainers. FORME also provides cutting-edge smart home gym mirrors, and the training service can be accessed either through the hardware or with FORME’s iOS and Android app. The company began its expansion plan into Europe recently, collaborating with Aethos hotels to bring its FORME smart gym mirrors and its personal trainer service to Italy and Portugal hotels for Aethos customers and club members. It also partnered with SIGNA Sports United (NYSE: SSU), a European specialist sports company with over 80 online services sites and 6 million customers. For additional information on FORME’s products and services, visit the company’s website at www.formelife.com. Companies also active in the digital health sector include Lululemon Athletica Inc. (NASDAQ: LULU), Peloton Interactive Inc. (NASDAQ: PTON) and Xponential Fitness, Inc. (NASDAQ: XPOF). FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Adam Holdsworth adam@tradigitalir.com Company Website https://formelife.com/

July 14, 2023 09:15 AM Eastern Daylight Time

Kush Kriminals: A Beacon of Transparency in the NFT Universe

Kush Kriminals

Kush Kriminals, the trailblazing entertainment franchise, is taking a stand in the NFT space with its commitment to full transparency. This pledge is a testament to the brand's dedication to fostering trust and providing tangible value in the digital collectibles arena. Transparency: A Core Value In the dynamic world of NFTs, Kush Kriminals recognize the crucial role of transparency. The brand is committed to an open dialogue with its community, providing clear and consistent updates about the creation process, the artists involved, and the inherent value of the NFTs. All team bios and concerns can be found on the Kush Kriminals website, reflecting the brand's policy to be as open as possible. “We understand why other creators choose to hide behind their PFP,” said Jimmy Holman, Co-Founder of Kush Kriminals.” But given the nature of this project, we felt it imperative to be as open and accessible as possible to our community from day one.” The Masterminds Behind Kush Kriminals Led by a team of talented creators, including the much-acclaimed comic writer Sam Humphries, recognized for his work with Marvel and DC Comics. Adding an element of intrigue to our universe is the contribution of a highly regarded 'mystery' artist, who chooses to let their art speak for them within the Kush Kriminals realm. The combined expertise and talent of these artists are evident in the high-quality Kush Kriminals NFTs. Their combined creativity offers a captivating blend of engaging narratives and compelling visuals, setting a high bar within the NFT space. Ensuring Value for Investors Kush Kriminals is not just about creating digital art; it's about providing tangible value for its community. The brand's commitment to transparency ensures that potential investors can trust in the value of the NFTs, making Kush Kriminals a reliable choice in the digital collectibles space. Join the Kush Kriminals Universe Kush Kriminals extends an open invitation to enthusiasts to join a vibrant, thriving community. This community is not just about buying and selling; it's a space for interaction, discussion, and collective growth. With a fully doxxed team, Kush Kriminals ensures complete transparency, building trust and confidence among its community members. The Kush Kriminals NFTs are a testament to the highest standards of excellence in the digital collectibles space. With the ease of purchase facilitated by Magic Eden, acquiring these high-quality NFTs is a breeze. But it's not just about owning digital art; it's about becoming part of an immersive universe that's set to expand through a captivating comic series. As a holder of Kush Kriminals NFTs, you'll have the opportunity to participate in future developments, adding an exciting dimension to your investment. Moreover, Kush Kriminals is proud of its real-world utility. With partnerships with Cookies and other dispensaries across the nation, the brand is bridging the gap between the digital and physical worlds. To learn more and become part of this transformative project, visit www.kushkriminals.com or contact the team at info@kushkriminals.com. About Kush Kriminals Kush Kriminals is a pioneering entertainment franchise dedicated to providing top-tier digital art experiences that cater to the evolving needs of the digital art and cryptocurrency communities. With a team of industry experts, including renowned comic writer Sam Humphries, Kush Kriminals is committed to innovation and transparency. The brand's clear roadmap includes expanding the Kush Kriminals universe through a compelling comic series, offering followers the opportunity to participate in future developments. With its high-quality NFTs, immersive experience, and real-world utility, Kush Kriminals is shaping the future of digital collectibles and establishing itself as a trusted leader in the NFT space. Contact Details For press inquiries, please contact: Celeste Morrison, Public Relations Director, Groundswole LLC celeste@groundswole.com Company Website https://kushkriminals.com/

July 14, 2023 07:00 AM Eastern Daylight Time

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Reading, Writing, and…Renting: Airbnb Helps US Educators Earn Extra Income by Hosting

YourUpdateTV

Now that the summer break is finally here, teachers and educators have an opportunity to earn extra income by hosting on Airbnb. Recently, Airbnb Superhost, Katy Severe, conducted a satellite media tour to talk about her experience being Airbnb host and share tips for any educators considering Hosting during the summer break. A video accompanying this announcement is available at: https://youtu.be/ZeizUJJRJQ8 Like other Americans, teachers have had to navigate the rising cost of living, often on tight salaries. To help make ends meet, teachers have taken to hosting on Airbnb as an option to help supplement income during summer months and beyond. In 2022, teachers collectively earned more than $330 million1 - including $110 million2 during the summer months alone. This money helps provide a meaningful boost in income when class is not in session, and can help cover household bills, pay for everyday expenses, and fund hobbies outside of the classroom. Educator Hosts have long been a part of the Airbnb community. In 2022, the number of US educators hosting on Airbnb increased by nearly 10 percent3 compared with the previous year, underscoring the fact that more and more teachers are taking advantage of the economic benefits of home sharing. Hosting is now easier than ever Airbnb has made it easier than ever to become a Host with Airbnb Setup and over 25 new features and upgrades for Hosts. For those looking to become a Private Room Host, Airbnb recently introduced Airbnb Rooms, an all-new take on the original Airbnb that helps guests travel more affordably, connect with people and have authentic experience, and get to know their Hosts. In 2022, over 25 percent of US teachers on the platform were private room Hosts4. In the current economic environment, Airbnb believe this idea is more important than ever. These teachers understood the assignment by taking advantage of hosting on Airbnb, and guests are giving them A+’s all around. Make your home do the work this summer by signing up to Host on Airbnb. Every Host’s experience hosting is unique. Host booking numbers may vary widely depending on many factors, including availability, price, acceptance and cancellation rates, and the demand in the listing location. 1According to internal Airbnb data between January 1, 2022 – December 31, 2022 of Hosts who self-reported as teachers or professors. 2According to internal Airbnb data between June 1, 2022 and August 31, 2022 of Hosts who self-reported as teachers or professors. 3The number of self-identified teachers or professors who earned income by hosting from January 1, 2022 – December 31, 2022 compared to January 1, 2021 – December 31, 2021. 4According to internal Airbnb data between January 1, 2022 – December 31, 2022 of Private Room Hosts who self-reported as teachers or professors. Katy's Bio: Katy Severe is an Airbnb Superhost living in Des Moines, Iowa with her husband and two young kids. In the fall of 2019 they bought their dream home, complete with a 'mother-in-law' unit in the basement. Following the pandemic, Katy and her husband decided to list their basement suite on Airbnb. Almost two years later, Katy has earned super host status with close to 300 5-star reviews and no plans to stop hosting anytime soon! Katy holds a Masters degree in education and is in her 16th year of teaching. She started her teaching career as a fourth grade teacher in Oregon before moving to Iowa in 2011. The extra income earned from hosting has allowed Katy to work part-time as an adjunct instructor at a local university, and also start her own tutoring business. When she's not teaching, Katy enjoys spending time with her family, exploring the outdoors, gardening, reading, and creating art. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2023 04:19 PM Eastern Daylight Time

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Treat Your Inner Explorer

YourUpdateTV

For travelers tuned in to the call of the water, Visit North Carolina rolls out Dream Big in Small Town NC on the Inner Banks, a region shaped by a far-reaching river and a history-making sound. The initiative arrives with a sweepstakes that showcases hurry-free destinations with wide-open beauty, water-based adventure and unexpected experiences. A video accompanying this announcement is available at: https://youtu.be/1md5p4XvYtI “Now is the perfect time to discover destinations along the Albemarle Sound and the Roanoke River,” said Wit Tuttell, executive director of Visit NC. “For travelers visiting towns on the Albemarle, this summer’s launch of Harbor Towns Cruises will enhance the experience with tours and between-town trips. And 2023’s Year of the Trail celebration draws attention to the newly designated Roanoke River State Trail and its connect-the-dots River Towns.” Dream Big in Small Town NC, created by the General Assembly as the Rural Tourism Recovery Pilot Program, targets 16 counties at risk for population loss as a result of the COVID-19 pandemic. The initiative aims to boost local economies with an infusion of visitor spending plus an introduction to the quality of life in under-the-radar locations. The initiative targets Chowan, Gates, Hertford, Martin, Perquimans, Tyrrell and Washington counties for the Inner Banks following previous promotions of designated counties in the Scenic Mountains and Northeast Lakes & Rivers region. Travelers who want to explore the Inner Banks destinations might start by entering the sweepstakes for a chance to win: · A $1,000 voucher from program partner Airbnb. · Three $100 gift cards for a choice of restaurants, shops and activities including Harbor Town Cruises, Native Girl Kayaking, Beechwood Country Club and Old Colony Smokehouse. · A $500 gift card from Visit NC to assist with travel expenses. Scenic beauty, singular attractions and intriguing histories shape the Inner Banks towns that have blossomed in the homeland of the Meherrin, Chowanoke and other Native American tribes. Traveling among the destinations, nature lovers can find opportunities to spot black bears, Tundra swans and alligators while history aficionados can immerse themselves in a host of stories, ranging from the feats of Edenton socialite Penelope Barker, the first American woman to organize political action, to Hertford’s Jim “Catfish” Hunter, the Baseball Hall of Famer. “Anytime I go to Hertford, I stop at the Catfish Hunter Memorial and then head to Captain Bob’s for barbecue,” said Tuttell, a die-hard baseball fan and barbecue aficionado. He also notes that Williamston has a city park named for its hometown hero, Hall of Famer Gaylord Perry. Harbor Towns Cruises, launching this summer with a pair of custom-built Hysucats (hydrofoil-supported catamarans), will make good use of the placid Albemarle Sound with tours and ferry trips that include the Dream Big communities of Hertford, Edenton, Plymouth and Columbia. The destinations brim with local character that complements the expansive beauty of the sound, the largest freshwater lagoon in North America. “Travelers fall in love with Edenton and other Inner Banks destinations,” said Erienne Mizell, Visit Edenton’s tourism director. “Beyond the romance of the water, people connect with our stories and often want to become part of the places that have seen so much history built amid such beauty. Our free parking and complimentary two-night boat docking speaks to the hospitality that defines our community. It is that same spirit that flows into our passion for preservation, which in Edenton includes everything from our welcome center at the Penelope Barker House to the restored 17th-century ice house that is now The Herringbone on the Waterfront.” Like Hertford, Edenton enjoys a place on both the Harbor Towns lineup and as a designated river town on the Roanoke River State Trail, which was officially designated in November 2021. At 410 miles, the Roanoke is North Carolina’s longest river, loved by locals and visitors alike for fishing, paddling and platform camping. Roanoke River Partners, which is based in a former Rosenwald School in Hamilton, helps adventure seekers connect with Native Girl Kayaking, Frog Hollow Outfitters, and other rental and guide services. State parks, museums and singular attractions convey the region’s special sense of place. In Gatesville, old-growth cypress trees draped in moss make Merchants Millpond State Park an enchanted forest, and it’s the American alligator’s northernmost habitat. Between Plymouth and Columbia, Pettigrew State Park displays centuries-old dugout canoes dredged up from Phelps Lake. Nearby Somerset Place State Historic Site presents a comprehensive and realistic view of 19th-century life on a large North Carolina plantation. In Murfreesboro, the Brady C. Jefcoat Museum of Americana features a mind-blowing collection with everything from an RCA Dog and a sofa from “Gone with the Wind” to butter churns and a dog-powered washing machine. Native American artifacts are also on view. Plymouth’s NC Black Bear Discovery Center offers a lesson in the region’s black bear population, the densest in the world. A five-minute walk leads to the Port O’Plymouth Museum, which tells the story of the CSS Albemarle, the Confederacy’s most effective ironclad ram, and its sinking in a daring nighttime raid. Pocosin Arts School of Fine Craft in Columbia is a makers mecca with classes, events and a fine craft gallery on the Scuppernong River. “With all the dreamers who have made this region special, there’s much to inspire today’s travelers,” Tuttell said. “These destinations are ready to welcome them.” About Visit North Carolina: Visit North Carolina is part of the Economic Development Partnership of North Carolina. Established in 2014, the EDPNC is a 501(c)(3) nonprofit corporation that oversees the state's efforts in business and job recruitment and retention, international trade, and tourism, film and sports development. The mission of Visit North Carolina is to unify and lead the state in developing North Carolina as a major destination for leisure travel, group tours, meetings and conventions, sports events and film production. For more information on North Carolina’s destinations and travel assets, go to VisitNC.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 12, 2023 11:10 AM Eastern Daylight Time

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Kush Kriminals Lifts Off: Launching a Revolutionary Fusion of Digital Art, Cannabis Culture, and Cryptocurrency

Kush Kriminals

Kush Kriminals, the pioneering entertainment franchise, is excited to announce the launch of its Phase 1 collection of non-fungible tokens (NFTs). This revolutionary project is set to redefine the digital collectibles space, intertwining elements of cannabis culture with digital art and cryptocurrency. A Revolutionary Fusion Kush Kriminals is not just an NFT project; it's a cultural phenomenon. The series presents a blend of sci-fi, crime, action, and comedy elements, set in a universe where a mysterious cosmic particle, referred to as "KSH" or "kush," is a highly sought-after resource. This intertwining of art and culture offers an exclusive, one-of-a-kind experience that is both entertaining and engaging, providing a distinctive value proposition for potential investors. High-Quality Artwork and Strong Storytelling Kush Kriminals artistry is a cut above the rest, reflecting the profound skill of revered creators such as Sam Humphries, the esteemed comic book writer for both Marvel and DC Comics. Further deepening the enigma of our universe is the contribution from an elusive 'phantom' artist. This mastermind behind some of our most captivating pieces prefers to stay in the shadows, adding to the intriguing and mysterious vibe of Kush Kriminals. More than a mere visual spectacle, Kush Kriminals elevates the NFT experience by offering an immersive universe imbued with compelling narratives. Each character is not merely a figure but a story, adding layers of depth and interconnectedness to our universe. This robust storytelling combined with high-caliber artistry ensures a more engaging and unique experience for our holders, inviting them to not just view but be a part of our riveting cosmos. Exclusive Ownership Perks and Potential for Growth Owning a Kush Kriminals NFT is not just owning digital art; it's owning a piece of the Kush Kriminals universe. As an NFT holder, you get exclusive perks, early access to new releases, special invitations to community events, and potential for future rewards. Kush Kriminals presents a strong case for both short-term and long-term value appreciation. “Kush Kriminals® is more than just a digital collectible project. It's a community, a lifestyle, and a way to connect with like-minded individuals,” said Jimmy Holman, Co-Founder of Kush Kriminals. “We've created a world where fans can collect, trade, and interact with their favorite characters, while also enjoying exclusive benefits at select Cookies® cannabis locations." Join the Kush Kriminals Universe Kush Kriminals extends an open invitation to enthusiasts to join a vibrant, thriving community. This community is not just about buying and selling; it's a space for interaction, discussion, and collective growth. With a fully doxxed team, Kush Kriminals ensures complete transparency, building trust and confidence among its community members. The Kush Kriminals NFTs are a testament to the highest standards of excellence in the digital collectibles space. With the ease of purchase facilitated by Magic Eden, acquiring these high-quality NFTs is a breeze. But it's not just about owning digital art; it's about becoming part of an immersive universe that's set to expand through a captivating comic series. As a holder of Kush Kriminals NFTs, you'll have the opportunity to participate in future developments, adding an exciting dimension to your investment. Moreover, Kush Kriminals is proud of its real-world utility. With partnerships with Cookies and other dispensaries across the nation, the brand is bridging the gap between the digital and physical worlds. To learn more and become part of this transformative project, visit www.kushkriminals.com or contact the team at info@kushkriminals.com. About Kush Kriminals Kush Kriminals is a pioneering entertainment franchise dedicated to providing top-tier digital art experiences that cater to the evolving needs of the digital art and cryptocurrency communities. With a team of industry experts, including renowned comic writer Sam Humphries, Kush Kriminals is committed to innovation and transparency. The brand's clear roadmap includes expanding the Kush Kriminals universe through a compelling comic series, offering followers the opportunity to participate in future developments. With its high-quality NFTs, immersive experience, and real-world utility, Kush Kriminals is shaping the future of digital collectibles and establishing itself as a trusted leader in the NFT space. Contact Details For press inquiries, please contact: Celeste Morrison, Public Relations Director, Groundswole LLC celeste@groundswole.com Company Website http://www.kushkriminals.com/

July 12, 2023 10:09 AM Eastern Daylight Time

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Interactive Strength Inc. (NASDAQ: TRNR - “FORME”) Secures Two European Partnership As The Fitness Company Launches Its Expansion Plan

FORME

By David Willey, Benzinga Digital fitness company Interactive Strength Inc. (NASDAQ: TRNR - “FORME”), which offers premium smart home gyms with virtual personal training services, has partnered with two European companies in May to bring its fitness products abroad. FORME delivers an immersive and dynamic at-home fitness experience through two connected hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). FORME’s products offer premium connected fitness hardware combined with 1:1 live virtual personal training from industry-leading trainers. FORME’s partnerships are with the luxury hotel chain Aethos and sports retail company SIGNA Sports United (NYSE: SSU). Aethos has hotels and clubs across Europe, while SIGNA is based in Germany and serves over 80 online sites. These partnerships will give FORME entry into a new market plus access to an established customer base. Aethos’ hotels will be the first in Portugal, Spain or Italy to feature FORME’s luxury products. The smart gym 4k workout mirrors will be located in both Aethos’ suites and hotel gyms, to complement the hotel’s fitness offerings. Members of Aethos’ clubs will also get access to training from FORME’s personal trainers at preferential rates. FORME’s emphasis on the virtual relationship between the trainer and the client is well suited to Aethos’ mission of providing a premium hospitality experience that supports mental and physical well-being. Trent Ward, co-founder and CEO of FORME commented on the partnership, “By partnering with Aethos, we have the opportunity to bring FORME’s best-in-class fitness to new customers in premium destinations around the globe. We are thrilled about this collaboration and its potential to achieve our shared goal of improving mental wellness and physical strength for more people. As a newly public company, we look forward to updating investors on future business development achievements such as with Aethos.” Sports Partnership In A Growing European Market FORME also partnered with the specialist sports e-commerce company SIGNA Sports United. SIGNA has 80 online sites, partners with more than 500 shops and serves over 6 million customers globally. This partnership will allow FORME to boost the spread of its specialist hardware and personalized training services in Europe. “SIGNA Sports United has the largest reach of any specialist sports e-commerce company and they have a strategy to continue to acquire segment leaders,” said FORME CEO, Trent Ward. “Scale is a priority for us in any strategic partnership.” These partnerships mark the launch of FORME’s expansion into the European market. The European digital fitness and wellbeing market is worth $15 billion and is expected to reach $22 billion by 2027, at a compound annual growth rate (CAGR) of 9.1% during the forecast period. FORME calculates that in the United States alone it has a total addressable market (TAM) approaching 10 million households, of $18 billion. The size of the European digital fitness sector presents FORME with a robust opportunity for expanding its market. FORME’s system is easily scalable as access to its personal trainers is entirely virtual. Users can access FORME’s products either through the FORME app or through the company’s top-quality hardware, providing clients with maximum training flexibility. Meanwhile, FORME’s roster of personal trainers means that each user can find the trainer most suited to help them meet their fitness goals. Other companies in the digital health and fitness space include Lululemon Athletica Inc. (NASDAQ: LULU), Peloton Interactive Inc. (NASDAQ: PTON) Xponential Fitness, Inc. (NYSE: XPOF) Learn more about Interactive Strength Inc. by visiting its website. FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Adam Holdsworth adam@tradigitalir.com Company Website https://formelife.com/

July 12, 2023 09:00 AM Eastern Daylight Time

Viral and Cult-Fave beauty brand Live Tinted officially launches in Sephora Canada

Live Tinted

Viral Beauty Brand Live Tinted celebrates a new milestone with its official launch in Canada as an exclusive retail partner to Sephora Canada both in-store and online. Since the brand’s inception, Live Tinted has been intentionally driven by its community first, from product development to campaign storytelling. It's no surprise that the exclusive Sephora Canada launch comes at the eager request of Sephora customers across Canada. Already a diverse ethnic market with varied needs across all areas of beauty, Live Tinted’s launch at Sephora Canada helps bring clean, effective and inclusive makeup, skincare, and SPF products with universal shades and purposeful formulas to the loyal Canadian beauty consumer. Live Tinted is a US-based beauty brand designed to solve unique beauty concerns for a variety of skin tones and ethnicities, with a special focus on managing dark circles and hyperpigmentation. Developed by beauty expert and influencer Deepica Mutyala, Live Tinted’s claim to fame began in 2015 when Mutyala shared a YouTube video on her channel showcasing how to cover dark circles on South Asian skin with red lipstick. After the video went viral, it garnered over 10 million views and since then Mutyala continues to be featured on some of the most influential outlets as a beauty authority and disruptor. The video’s success encouraged Deepica to dive deeper into her beauty journey launching the brand and her first product, the best selling ‘Huestick’ in 2018, marking the birth of Live Tinted. Live Tinted’s products are skincare-infused, featuring ingredients like Hyaluronic Acid, Vitamins C and E, as well as Squalene. The range of products hydrate and brighten the skin in addition to being clean, vegan, cruelty-free and fragrance-free. The brand earned Sephora Canada’s seal of approval with the retailer’s “Clean at Sephora” distinction. Fast forward to today, five years later, Live Tinted expands its retail availability beyond the United States by partnering with Sephora Canada, the biggest beauty retailer in Canada, to serve and expand its growing customer base. “Our community has always been at the forefront of everything we do, and I’m over-the-moon to finally be able to bring an in-person shopping experience to our community in Canada, who have been supporters of Live Tinted since the very beginning. And to do that with a retailer like Sephora is an absolute dream come true,” says Deepica Mutyala, Founder + CEO. The inclusion of Live Tinted into Sephora Canada aligns with the retailer’s 25% pledge, a commitment to showcase brands that reflect Canada’s diversity. As one of few South Asian-owned makeup brands to launch in Sephora Canada, Live Tinted is excited and proud to tangibly contribute to increasing diverse representation in beauty. “We continue to expand our offering with exclusive, first-to-Canada, innovative brands that resonate with our diverse beauty community,” says Jane Nugent, Senior Vice President of Merchandising, Sephora Canada. “We love Deepica’s vision and focus on South Asian beauty needs. Her curated, solution-oriented assortment makes Live Tinted a perfect and exciting addition.” Beginning July 16, Live Tinted fans can purchase their favourite products on the Sephora Canada app, for early access, followed by the official launch on Sephora.ca on July 17 and in a majority of Sephora Canada stores on July 21. Live Tinted fans can look forward to seeing all their must-haves from the brand available to them at Sephora Canada including the infamous Huestick. The Live Tinted product assortment available at Sephora Canada will include best sellers in both skincare and color, including Superhue Hyperpigmentation Stick, Superhue Brightening Eye Cream, Huestick Color Correct, HueGlow, and more. For more information on the Live Tinted launch into Sephora Canada or media inquiries, please reach out to Langton PR. Contact Details Langton PR Inc. Daniel Pillai, Vice President daniel@langtonpr.com Amanpreet Dhami, Senior Director amanpreet@langtonpr.com

July 12, 2023 09:00 AM Eastern Daylight Time

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Mechelle Evans Announces GlowByMe, Her New Skincare Company

Client Valley

Las Vegas, NV - Mechelle Evans, the founder of GLO by ME SKIN, is pleased to announce her new company dedicated to revolutionizing the skincare industry. With a focus on providing excellent services and education, Mechelle is transforming the way individuals care for their skin. Mechelle, an esteemed Aesthetician, believes that healthy and glowing skin is a birthright for everyone. Recognizing the skin as the body's largest organ, she emphasizes the importance of proper skincare. Through a comprehensive range of services, Mechelle helps her clients achieve their skin goals, whether it's combating acne, reducing wrinkles, or maintaining overall skin health. However, Mechelle's mission extends beyond offering services; she is dedicated to educating individuals about the significance of skincare. She emphasizes the harmful effects of UV rays and environmental pollutants on the skin, which can lead to premature aging and other skin conditions. By instilling the importance of regular facials, proper cleansing, and the use of high-quality products, Mechelle empowers her clients to protect and enhance their skin's health. Mechelle's journey into skincare began in the early 1990s when she worked as a television extra. Witnessing the damage caused by heavy makeup and sun exposure, she became determined to maintain her own skin's health. Her introduction to Dr. Obagi, a renowned skincare expert, solidified her belief in the transformative power of skincare, prompting her to further educate herself on the subject. Motivated by her passion for helping others achieve clear and healthy skin, Mechelle made the life-changing decision to become a full-time aesthetician. Despite leaving behind a six-figure salary, she was driven by a greater purpose. Mechelle aimed to make a lasting impact on people's lives and be remembered for making a real difference. As an advanced licensed professional specializing in melanated skin, Mechelle offers a wide range of services, personalized skincare recommendations, and advanced treatments like chemical peels, microneedling, and lasers. Her goal is to provide effective solutions tailored to diverse skin tones, challenging prevailing mindsets that discourage treatment for such skin types. Driven by her dedication to delivering results, Mechelle embarked on creating her own skincare line. Her flagship product, a 1% retinol, stands out for its ability to address multiple skin types and deliver exceptional results. Infused with powerful antioxidants, essential amino acids, minerals, and botanical moisturizers, this retinol promotes healthy cell regeneration and collagen production, resulting in reduced visible signs of aging, diminished pores, and blemishes. Through GLO by ME SKIN, Mechelle Evans is redefining skincare by combining the power of education, quality treatments, and effective products. With her advanced knowledge, personalized approach, and commitment to inclusivity, she has become a trusted advisor and advocate for skin health. In a world where healthy skin is highly valued, Mechelle's vision of empowering individuals to embrace their natural beauty and achieve a healthy complexion is becoming a reality. Her expertise, passion, and transformative results have earned her a reputation as a leading force in the skincare industry. As Mechelle continues to leave her mark on the field, her dedication and expertise are changing lives. Through GLO by ME SKIN, she is making a genuine difference, leaving a lasting legacy as someone who revolutionized skincare and helped individuals achieve radiant, healthy skin. About Mechelle Evans: Mechelle Evans is the founder of GLO by ME SKIN, a skincare brand dedicated to providing innovative and effective skincare solutions. With a passion for skincare and a commitment to education, Mechelle offers personalized services and products to help individuals achieve healthy and radiant skin. Her expertise and transformative results have earned her recognition as a trusted advisor in the skincare industry. Contact Details GLO by ME SKIN Crissy Henry office@9figuremedia.com Company Website http://www.globyme.com/

July 11, 2023 05:24 PM Eastern Daylight Time

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