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EVOLUTION OF UK RESTAURANT BUSINESS

Revenue Management Solutions

Revenue Management Solutions, a global enterprise providing sales and profitability solutions for over 100,000 restaurants in more than 40 countries, has released its findings from a survey of more than 400 UK diners, examining consumer intent to dine out and the factors affecting their decisions. Traffic down in city centres Nearly half of all respondents report they are commuting to an office or workplace again. Yet, fewer UK respondents are back in the office when compared to Germany and France. In a similar survey conducted by RMS in Germany, 64% of respondents are back at work, and another 11% can choose between home and work. In France, 62% are commuting, and 12% enjoy a hybrid. According to Philipp Laqué, Managing Director for the UK at RMS, the huge shift away from city centres and commuting forced 8% of all UK restaurants to close (10,000 units, roughly) as of the end of Q2. Reasons for optimism Still, Laqué projects a more optimistic future and agrees with predictions that the UK will experience a complete recovery of the out-of-home (OOH) market by the end of 2022. “Consumers are ready for hedonistic experiences.” Indeed, ‘socialising with friends’ was the key motivator to dine out for survey respondents, followed by ‘lazy meals.’ Comparatively, French respondents cited ‘good food’ and ‘socializing with friends’ as the reasons to dine out more or much more. In Germany, ‘lazy evening meals’ ranked as the top reason to dine out more. In all three countries, business lunches were likely to decrease substantially. Increased spending A significant 43% of survey respondents reported increasing restaurant spending by more than 15% in the past three months. Whilst 31% of those spending more are using restaurants more often, delivery fees and higher prices factor into the increased spend. A majority of respondents believe most of the pressures on restaurants are justifiable reasons for rising prices, particularly the impact of increased wages and rising food costs. Increased spending and a renewed desire to eat out are a blessing for brands, Laqué said, but it’s complicated. “People are falling in love with restaurants again, but now we face paralyzed supply chains and Brexit, creating a perfect storm,” Laqué says. “Customers have higher expectations of food quality and service, whilst supply chains are unstable and availability of hospitality workers is scarce.” Longevity lies in new approaches Diversification seems to be the way forward, at least for some brands. In RMS’ survey, 43% of people are still working more from home. As a result, says Laqué, parameters for a convenient location have shifted from being next to a travel or office hub to being easily accessible from their homes, making residential areas outside London more attractive for food-service providers. Respondents also report a big uptick in QSR and value meal purchases. Almost 1 in 2 reported purchasing a combo meal from a quick-service restaurant in the past month. For Gen Z and millennials, that number sails to 70%, and of 68% families grabbed a combo meal from a QSR in the past month. The combination of convenience and value may explain why major US QSR brands are eyeing the UK for growth. Most recently, McDonald’s announced it would open 50 units in the short term, Wendy’s announced it will build 400 UK units, and Popeye’s opened its first London location in September, the first of a planned 350 units. Overall, says Laqué, “the UK is staged for growth, but brands will need to adjust to address a shift in traffic patterns and consumer behaviour — which may remain permanent — to succeed.” About Revenue Management Solutions RMS provides numerous data-driven solutions and services to the restaurant industry, all designed to help brands drive sales and profitability while maintaining traffic and enhancing brand value long-term. RMS works with more than 50 major brands in more than 40 countries, with its patented processes of revenue management used in more than 100,000 restaurant locations globally. The company holds five US patents on menu pricing and customer segmentation and supports ongoing academic research efforts. For more information on how RMS helps its clients, visit www.revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

October 27, 2021 02:05 AM Central Daylight Time

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STATHERO LAUNCHES THE ABILITY TO PARLAY DAILY FANTASY SPORTS AND MULTIPLY WINNINGS FOR HEAD-TO-HEAD CONTESTS ACROSS ALL MAJOR SPORTS

StatHero

StatHero, the quickly-growing Daily Fantasy Sports app with unprecedented winning percentages and an emphasis on skill over luck, has added a PARLAYS component to their flagship head-to-head DFS game. StatHero is the ONLY independent fantasy sports company playable in 34 states and lets DFS players go H2H against house lineups instead of in short-odds contests with unknown users. It’s a never-before-seen innovation for the fantasy sports and sports betting hybrid. StatHero players clock a well over 50% winning percentage and it has led to a 400% month-over-month growth in deposits. Players are betting an average of $1,700 a year, which is THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. PARLAYS allows players to choose two or three H2H lineups with a handful of players and multiply their payouts. Win a 2-team parlay? Double your money. Win a 3-team parlay? Win 5X your money! PARLAYS can be played in MLB, NFL, NBA, PGA Tour, NHL, and NCAA Football and is available on iOS and Android. Jason Jaramillo, Founder of StatHero: “With StatHero’s PARLAYS gameplay, daily fantasy players have larger odds to double down on their fantasy skill. Our team has worked tirelessly to provide players with something that has never been seen before in the fantasy space. When people take a look at what we’re doing, they’re going to really notice how different we are.” StatHero house lineups are displayed ahead of time, so players have the ability to study the lineups they’ll be going against, or even buy insurance against potential injuries before gametime. This gives players a greater opportunity to flex their skills. But the gaming app’s design is simple enough for a casual player to jump right in and take advantage of StatHero’s unique gameplay and unheard of payouts in this industry. The low barrier to entry is a defining feature of StatHero and the contest gameplay mirrors the spirit of traditional fantasy sports, so players get deeper into the games. This is a function of StatHero’s commitment to innovation and development and PARLAYS are just the next of many steps for the platform. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

October 26, 2021 02:45 PM Eastern Daylight Time

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SAN DIABLO ARTISAN CHURROS LAUNCHES THE CHURRO FIESTA IN A BOX

San Diablo Artisan Churros

San Diablo Artisan Churros (San Diablo), the premier global purveyor of gourmet filled churro experiences at special events, celebrations and at home, announces the “ Churro Fiesta in a Box ”—the ultimate at-home churro-making DIY kit that has everything you need to turn any gathering into a fiesta. With the launch of the box, San Diablo Artisan Churros easily empowers the re-creation of favorite churro memories (and making new ones) in the comfort of home, making it the perfect gift for travelers, churro lovers, foodies, clients, team members, cultural enthusiasts and the person who has everything. Each beautiful black pinstriped “Churro Fiesta in a Box” kit includes San Diablo’s gourmet churro maker kitchen gadget, just-add-water dry churro dough mix, signature cinnamon sugar, and reusable filling bottle. A QR code provides buyers with access to a free e-book of recipes with 40 different filling flavor ideas and our made-from-scratch dough recipe in gluten-free and vegan versions. A one-page Fiesta Planner with games, party ideas, churro challenges, fun facts and wearable party supplies like devil’s horns and angel halo, complete the experience. The churro maker, dry mix, sugars and fillings are also available for individual purchase or to double or triple your churro production in “Refill packs.” “The pandemic impacted businesses worldwide, and it forced San Diablo to pivot and create a churro experience we could take beyond the fresh churros we make on our food truck and catering events locally. The launch of the Churro Fiesta in a Box is a dream made reality that empowers everyone everywhere to enjoy our unique “heaven sent, wicked good” fresh churro experience,” said founder Scott Porter. “Bringing one of the world's most desirable deep-fried desserts into the home and making it simple to prepare and enjoy, creates a unique gift that creates memories and new traditions of deep-fried happiness to last a lifetime!” A perfect gift for corporate and group gifts, holiday celebrations, client and team appreciation, or family and date night, the Churro Fiesta in a Box creates a one-of-a-kind dessert experience that will create lasting memories and new traditions. After a recent virtual “How to Make Churros” cooking class with her team, Kendra Thomas from Google said, “This was so much fun! I’m truly amazed at how good these are!” Companies like Google, Health Equity, Keller Williams and Pure Storage are opting for gifting their teams and clients a memory-building experience as an alternative to an ordinary gift. During the pandemic quarantine, San Diablo created, packaged, and launched a new e-commerce business to bring the churro experience to churro lovers everywhere with products available for global shipping in the final quarter of 2020. In addition to the new Churro Fiesta in a Box, other churro-making products include: San Diablo’s Churro Maker, a gourmet kitchen gadget with 9 interchangeable nozzles, including San Diablo’s signature hollow nozzle. San Diablo’s signature sugars mixes: the classic sugar and freshly-ground cinnamon mix, cinnamon sugar diablo style with cayenne powder, cinnamon sugar inferno style with habanero powder, and the Black Label La Muerte — an extremely spicy cinnamon sugar with ghost pepper powder. All of San Diablo Artisan Churros products are available at sandiablochurros.com and the Churro Fiesta in a Box is available on Amazon. Photos and videos are available HERE ABOUT SAN DIABLO ARTISAN CHURROS San Diablo delivers outstanding quality artisanal food that is undeniably fresh, delicious, and delivered with a unique style of “heaven sent, wicked good” fun. At San Diablo’s fresh churro experiences, the proprietary, award-winning churro dough recipe is made from scratch and fried on-demand at catering events for weddings and parties, food truck round-ups and festivals. In a relentless search for churro perfection, San Diablo’s catering and food truck menu has expanded to include seasonal flavors and savory churro offerings. In 2021, San Diablo launched an entire DIY product offering to enable churro lovers worldwide to create their own churro memories at home with its flagship Churro Fiesta in a Box. Like their churros, San Diablo is filled with goodness through their continued support of local, national, and international non-profit causes. Contact Details In The Lights Amber Henrie +1 347-201-0485 churros@inthelights.net Company Website https://www.sandiablochurros.com

October 26, 2021 01:53 PM Eastern Daylight Time

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SUPERDRAFT FANTASY SUCCESSFULLY LAUNCHES NEW SUPER 15 GAME

SuperDraft

SuperDraft Fantasy launched its new game mode, Super 15, at the end of September, kicking off a new fan-friendly era in daily fantasy sports. From the moment NFL cornerback Richard Sherman drafted the first-ever lineup on the premiere of PFF’s The Richard Sherman Podcast, Super 15 became open to the public. SuperDraft is the first-to-market with this game mode aimed at casual sports fans rather than hardcore daily fantasy players. Since its launch, over 60 percent of active SuperDraft players have played Super 15, with over 55 percent of those players winning cash. Super 15 is modeled after a popular meme and gives fans the opportunity to draft a lineup in seconds by selecting from a 5x5 player grid. Players have $15 in salary to select 5 players, valued between $1 and $5 each by simply tapping each player’s picture in the app. The limited player pool and easy selection grid makes it a more winnable game for casual fans with a more social and shareable design. “Super 15 is the latest example of SuperDraft’s fan-friendly product innovations. It gets rid of the spreadsheet look and feel and replaces it with something that actually looks like a game. We’re proud to create a fantasy game designed for real sports fans, not algorithms,” said Steve Wang, Founder and CEO of SuperDraft. “It’s extra special to have a legend like Richard Sherman debut Super 15 on his PFF podcast to show his fans how fun and easy it is to play.” SuperDraft launched Super 15 on mobile devices on September 28th and the company plans to make the game available on desktop in November. About SuperDraft, Inc. SuperDraft, Inc. is based in New Hampshire and is focused on paid entry and free to play daily fantasy in the U.S. via its SuperDraft DFS app available on iOS and Android, as well as desktop and mobile web. The company has developed several unique game modes and features that appeal to both casual and hardcore sports fans and fantasy players. With unique game modes like Super 15 and Multiplier, SuperDraft levels the playing field and provides new ways to play and win. The result is a game that is easier to play and quicker to understand. These daily fantasy sports contests are legal in more than 35 states with its free contests available in all 48 states. For more information, please visit www.superdraft.io About Pro Football Focus PFF leverages exclusive advanced stats and 0-100 player grades to create premium NFL, NCAA, fantasy and betting content & tools. All 32 NFL teams and over 100 CFB teams subscribe to PFF. Prepare for all of your fantasy football drafts and make every in-season roster decision with PFF's rankings, projections & more. Bet with PFF's NFL Player Props Tool & NFL/NCAA Betting Dashboards every weekend on PFF.com Contact Details Kristin Conte +1 917-699-1941 kconte@superdraft.io Company Website https://superdraft.io/

October 26, 2021 10:00 AM Pacific Daylight Time

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CENTRAL NEW YORK TAKES ON “SEASON OF GIVING WELLNESS CHALLENGE” WITH THE KILTER APP

Kilter

People and business throughout New York will take part in the CNY Season of Giving Wellness Challenge this November, it was announced by Syracuse-native Seth Braddock, founder and CEO of Kilter, the breakthrough social engagement app that connects active lifestyles with important causes. The CNY Season of Giving Wellness Challenge is a fun and healthy way to support the Upstate Golisano Children’s Hospital. Anyone can register and track their daily activities, such as running, walking, biking, or over 50 other healthy options using the Kilter app. It’s easy to participate and with live leaderboards and engaging push notifications, it’s fun to follow along. “The Kilter app is a gateway for people who care about staying healthy and helping others,” said Braddock. “For the Central New York Community that I grew up in to come together like this is amazing. And with Pinnacle stepping up to the plate, our goal of raising $50,000 to support Upstate Golisano Children’s Hospital is within reach.” The Pinnacle Family of Companies is leading the way in the challenge with a $16,000 matching donation designed to jumpstart healthy activity and donations from individuals and businesses alike. A key member of the CNY community, Pinnacle provides comprehensive solutions to meet the financial needs of individual and commercial investors. “We are always looking for new and exciting ways to give back to the Syracuse community that has done so much to support us over our 25 years in business,” said Elizabeth Bartlett, chief business development officer at Pinnacle. “Our goal was to create a fundraising event that anyone could join, from anywhere, and have fun doing it. When the opportunity came to partner with Kilter, we chose to support Golisano Children’s Hospital in hopes that the money we raised would provide the children in their care with a memorable holiday season.” Everyone participating in the CNY Season of Giving Wellness Challenge will have the opportunity to win valuable prizes, from Syracuse University basketball game tickets (including a chance to sit courtside) to cool Kilter swag bags. The CNY Season of giving Wellness Challenge will be open November 1 through November 30. For more information and to sign up to participate, visit Kilter online or download the Kilter app. ABOUT KILTER Kilter is the world's most inclusive supporter engagement platform that turns everyday health, wellness and lifestyle activities into opportunities for people to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best-in-class user experience, functionality and customer support, employers, nonprofits and event producers will meet their supporters where they are today (on their phones) and easily exceed engagement and impact goals. Learn more at www.kilterapp.com. ABOUT PINNACLE The Pinnacle Family of Companies provides comprehensive solutions to meet the financial needs of individual and commercial investors. Whether saving for the future or seeking income today, they provide the services needed to help you reach your financial goals: investments, estate planning, tax planning, services for businesses, trusts and turnkey retirement plans. Their family of companies offer an unbeatable combination of synergistic services that can support individuals, business, and other organizations. From wealth management to human resources management, no other firm has the resources or provides the one-on-one connection that our advisors and consultants deliver. Contact Details Julian Lavelle +1 315-708-3494 julian@kilterapp.com Company Website https://www.kilterapp.com

October 26, 2021 10:45 AM Eastern Daylight Time

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National Guard Veteran Darin Overstreet Transitions to Owning Minuteman Press Franchise in Aurora, Colorado

Minuteman Press International Inc

Darin Overstreet, co-owner of the Minuteman Press franchise located at 14190 E. Jewell Ave., Suite 1, has retired from the Colorado National Guard where he served as Chief Public Affairs Officer for the Joint Task Force - Centennial. Today, Darin, who also served in the U.S. Air Force, runs Minuteman Press in Aurora along with his wife Anne. Together, Darin and Anne provide local businesses and non-profits with design, printing, marketing, and mailing services. During his time of service, Darin was an integral part of several missions both at home and abroad. He shares, “We (the National Guard) did both federal and state missions that could take us anywhere from The Hashemite Kingdom of Jordan to El Salvador to right here in Colorado. In 2013, one mission that particularly hit home was the Colorado floods. The flood ripped through a dozen counties, and I was part of the Colorado National Guard’s Joint Staff. We coordinated everything from sandbagging and evacuations to helping people in flooded areas. After the floods, our team was brought in to help rebuild the highway that leads to Estes Park, Colorado. We were able to get the roads paved and, during the rebuild, I coordinated with the media including interviews, public relations, photography, video, and writing articles.” Darin continues, “I am most proud of the fact that I was part of team that truly made a difference and helped people when they needed us most. Over 15 years, our Public Affairs team received 75 National Military awards. I really enjoyed community relations, which is something I am still doing today in a different capacity with Minuteman Press, our Veteran-owned family business in Aurora.” Applying Military Skills to Business Ownership With Minuteman Press in Aurora, Darin has found the perfect opportunity to apply the skills he acquired during his years of military service. He says, “There are so many lessons and experiences I have taken with me – community relations, messaging, public relations, photography, and building relationships with so many different types of people. As the Director of Community Outreach, I was already connecting people who may not otherwise meet and I learned the value of simply helping others by providing service.” Darin adds, “90 percent of our clients are other local business owners like me. If I see that they can benefit from one another, I make meaningful connections and I see working with my clients as a two-way street. I love working with them on all of their marketing promotions and social media, and just building relationships. I want to serve and strengthen my community just as I did when I was in the National Guard.” One other benefit that Darin sees in the transition to business ownership is his ability to endorse and promote businesses, which was not the mission of the National Guard. He says, “Now, I can promote other businesses and help them, and I love being an active part of the Aurora community in this way. For example, during the pandemic I’ve been working to promote local artists. I have a Bachelor of Fine Arts in Photo/Video, and so I’ve been art-adjacent all my life. With Minuteman Press, I am able to help these incredible artists print on demand and promote their stories.” Buying the Business During the Pandemic and Operating as an Essential Business Darin and Anne bought their business in June 2020 and have remained open and operating throughout the pandemic as an essential business. They have seen high demand for a wide variety of products as businesses continue to ramp up their marketing efforts. Darin says, “We’ve seen high demand for direct mail and Every Door Direct Mail. We help businesses reach out to targeted geographic and demographic areas so they can tell their customers about operations changes, new guidelines, and of course, special offers.” He continues, “Throughout the pandemic, popular items have included large format printing (banners, posters, and signage), updated restaurant menus, stickers, and dye sublimation (face masks and apparel). We’ve also helped clients come up with special offers for subscription boxes featuring relevant printed and promotional items that their customers will appreciate and remember.” When asked why he chose Minuteman Press, Darin answers, “I looked at other franchises but I’ve always been interested in printing. I have a passion for art, photo and video, and with this business I feel like I can help others bring their visions and branding to life. When I visited Minuteman Press at the Denver Franchise Expo, they were very professional and straightforward. They told me about how the franchise model worked including their training, ongoing support, and capped royalties. I also found the startup costs reasonable and felt they had the knowledge and resources to really help us operate this business.” Darin also credits the local support team in Colorado for being there every step of the way. “Regional Vice President Jack Panzer and Area Manager Todd Golberg are there for us whenever we need them and it is a tremendous benefit to us to have their continued guidance and reassurance.” Minuteman Press in Aurora is located at 14190 East Jewell Avenue, Unit 1, Aurora, CO 80012. Contact Darin and Anne Overstreet at 303-751-5007 or visit their website: https://minuteman.com/us/locations/co/aurora21 Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Franchise Business Review has also named Minuteman Press International a Top Franchise for Veterans. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 25, 2021 10:00 AM Eastern Daylight Time

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Spiceology Brings Flavor to Make It Pop-In@Nordstrom and Nordstrom Holiday Gift Shops

Spiceology

Spiceology, the fastest growing spice company in America, announced that as of October 22, 2021 and just in time for in-person holiday shopping, select spice blend variety packs can now be purchased via Nordstrom’s limited-time Pop-In@Nordstrom and select Nordstrom Gift Shops across the country. Pop-In@Nordstrom is an ongoing series of pop-up shops curated by Olivia Kim, Nordstrom’s Vice President of Creative Projects and Home. Nordstrom’s Holiday Gift Shops offer an engaging shopping experience that displays the most giftable products in the store through the end of the year, with on-site photo booths and other interactive displays. “As a brand with a predominant online presence, we are thrilled to have the opportunity to enter select Nordstrom locations this holiday season,” said Maria Emmer-Aanes, VP of Retail & Grocery Sales at Spiceology. “We are humbled to help shoppers across the country fall in love with in-store shopping again, browse Spiceology’s most giftable and loved products, and give a gift of good taste.” Products available at both Make It Pop-In@Nordstrom and the Nordstrom Gift Shops include Spiceology’s fan-favorite gift sets and variety packs: Derek Wolf 6-Pack Beer Rub Sampler ($70) - Fire up the grill and your tastebuds with the perfect sampler 6-pack. This 2-in-1 product acts as both a rub and marinade. Just simply add your favorite beer to get the perfect BBQ marinade. 4-Pack Rub Collection ($48) - Spiceology’s four best-selling spice rubs in one giftable collection. From the company’s very first blend Smoky Honey Habanero, to fan-favorite Greek Freak, there's a blend in this 4-pack for any occasion. Popcorn Seasoning Variety Pack ($36) - These unique blends are the perfect party pleaser and greatest for family movie night. The sweet and savory seasonings bring a new level of joy to popcorn. “We take a unique approach to the retail experience, and we immediately saw a connection with the way Spiceology’s brand aligns with our fun, yet practical approach to holiday gifting,” said Olivia Kim, Vice President of Creative Projects and Home at Nordstrom. “We value and carefully curate the experience that each Pop-In and Holiday Village brings to our customers, from offering the most giftable products on our shelves to a fun, interactive in-store photo booth. Spiceology’s high-quality, vibrant and fun gift sets will excite our shoppers that are looking for trusted options.” Spiceology can be found at the below locations through the end of the year: Pop-In@Nordstrom: Downtown Seattle (Seattle, WA) Bellevue Square (Bellevue, WA) NYC Flagship (New York, NY) Michigan Avenue (Chicago, IL) South Coast Plaza (Costa Mesa, CA) Northpark (Dallas, TX) Domain Northside (Austin, TX) Nordstrom Holiday Gift Shops: Downtown Seattle (Seattle, WA) Bellevue Square (Bellevue, WA) Washington Square (Tigard, OR) Cherry Creek (Denver, CO) NYC Flagship (New York, NY) Michigan Avenue (Chicago, IL) Oakbrook (Oak Brook, IL) Mall of America (Bloomington, MN) South Coast Plaza (Costa Mesa, CA) Brea Mall (Brea, CA) Topanga (Canoga Park, CA) Fashion Valley Center (San Diego, CA) Fashion Square (Scottsdale, AZ) Century City (Los Angeles CA) Valley Fair (San Jose, CA) Tysons Corner (McLean, VA) King of Prussia (King of Prussia, PA) Northpark (Dallas, TX) The Shops at La Cantera (San Antonio, TX) Domain Northside (Austin, TX) International Plaza (Tampa, FL) For more information, visit Spiceology.com or follow along on Instagram: @spiceology. ABOUT SPICEOLOGY: Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order,or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT NORDSTROM: At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. Our digital-first platform enables us to serve customers when, where and how they want to shop – whether that’s in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

October 25, 2021 08:00 AM Eastern Daylight Time

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Ensuring Community Sports Programs Survive and Keeping Your Kids Active

YourUpdateTV

Similar to so many other small business owners (restaurants, shops and other local services), the leaders running youth sports programs have faced an evolving multitude of challenges over the past 20 months as the pandemic continues to impact both the programs and the kids they serve. Recently, Olympic Gold Medalist Benita Fitzgerald Mosley participated in a nationwide satellite media tour to discuss the importance of organized sports for every kid, family and community. A video accompanying this announcement is available at: https://youtu.be/3jFXybKQ8qA Latest data shows more than 25% of kids stopped playing sports & many sports programs have ceased operations or have returned in a limited fashion. The stark realities of the pandemic are that there are far too many kids that have been left without access to the physical, mental and emotional benefits sports offer and the lack of access to sports for kids in underserved communities has been exacerbated by the pandemic. For kids, spending time engaging in physical activity through organized sport, free play, at school, and with friends is vital to childhood development and society’s overall well-being. At LeagueApps, Benita leads a program called FundPlay to help address the systemic participation and accessibility gaps. Its mission is to support youth sports organizations and foster those important sports experience opportunities for young people in underserved communities. FundPlay, a National Youth Sports Strategy Champion, offers a quarterly grant program where it awards sports-based youth development organizations with FREE lifetime access to the LeagueApps youth sports technology platform, cash awards and other benefits to help youth sports leaders build organizational capacity. By the end of this year, under Mosley’s leadership, FundPlay will have awarded more than 100 grants, ensuring nearly 300,000 kids have access to sports. For more information, visit leagueapps.com/tour. About Benita Fitzgerald Mosley: Fitzgerald Mosley, an Olympic Gold Medalist, is responsible for stewarding the LeagueApps NextUp community and FundPlay program to support youth sports organizations and foster sports experience opportunities for young people from underserved communities. She also serves as the executive director of the PLAY Sports Coalition, a unique coalition of thousands of stakeholders across the national and community youth sports industry. Prior to joining LeagueApps, Fitzgerald Mosley served as Chief Operating Officer for the United States Olympic & Paralympic Committee and Chief of Sport Performance for USA Track & Field. About LeagueApps: LeagueApps helps leading youth sports organizations operate and grow with the industry’s most comprehensive youth sports management platform. Powering thousands of leading organizations from professional leagues and teams to clubs and camps, LeagueApps is on a mission to bring the benefits of sport to kids everywhere. Through its NextUp program, LeagueApps goes beyond technology to provide industry leaders with opportunities for professional development and relationship building. LeagueApps also operates FundPlay, a program that supports sports-based youth development organizations to address issues of accessibility and equity. Learn more at leagueapps.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 22, 2021 11:40 AM Eastern Daylight Time

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Tykes, Inc. Selects BEASY’s NFT Management Platform to Power New Tykeland Marketplace

Beasy, LLC

Blockchain Made Easy, LLC (dba BEASY) announced today it has signed a multi-year enterprise licensing agreement with Tykes, Inc., a leading provider of digital likeness artwork to professional and college athletes as well as university sports and recruiting programs. Through the licensing agreement, Tykes will adopt Blockchain Made Easy’s private-labelable core blockchain platform called BEASY Authentication ™ to NFT-enable Tykeland, Tykes soon-to-be released online marketplace. Using BEASY’s technology, Tykeland plans to offer limited edition Tykes designs for use by Tykes customers as NFTs, including sovereign digital names and identities for use on any blockchain-based marketplace. In addition to Tykes use of BEASY’s technology, BEASY is using Tykes designs as player avatars within BEASY’s flagship sports and entertainment application called AthleteChain™. “We’re thrilled to be working with Tykes,” says Bob Kramich, Founder and CEO of BEASY. “By transforming the Tykes they already trust and love into sovereign digital identity avatars, universities and athletes can jumpstart NFT collaboration and revenue generation with trust.” Designed specifically for the sports and entertainment industry, AthleteChain ™makes it easy for players, universities, teams, and sponsors to generate NFTs directly from their own computers, then sell and track them on any website or NFT marketplace. The first of its kind in sports, BEASY AthleteChain ™ is a multi-party consensus network (MPCN), designed to verify and maintain the true state of asset ownership across all permissioned users, while also enabling users to buy, sell, trade or transfer intellectual property rights for physical and digital goods directly with one another. “Through BEASY’s solution, our customers can use their existing Tykes to jumpstart new revenue streams while also learning about blockchain, NIL, and NFTs in a way that’s already aligned with how they recruit and operate today,” says Jason Woullard, CEO and Founder of Tykes, Inc. “Offering blockchain-authenticated Tykes to our valued customers is a natural extension of the work we are already doing for them,” Jason adds. # # # About BEASY ™ Blockchain Made Easy ™, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™, is a permissioned blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com. About BEASY AthleteChain ™ BEASY AthleteChain ™ is a turnkey SaaS software product enabling users in sports to create and manage NFTs directly from their personal computers and sell on any NFT marketplace or Shopify-enabled website using both credit cards as well as cryptocurrencies. A comprehensive yet extremely easy-to-use blockchain enablement platform, AthleteChain™ benefits aspiring athlete entrepreneurs with business benefits such as personal brand trademarking and proof-of-use, quality-at-the-source contract-to-smart contract creation and control, business partner and friend network administration, perpetual revenue tracking, contract compliance verification, and more. For more information go to https://beasy1.com/athletechain About Tykes, Inc. Founded in 2014, Tykes is a design-centered messaging company which creates ‘art that articulates’ for professional and college athletes, universities and global brands. Tykes digital avatars and designs enable everyone from individuals and entrepreneurs, to Fortune 500 enterprises to break through marketing clutter and connect with target audiences in relevant, intelligent and timely ways. Tykes branded designs are proven to increase customer engagement, brand loyalty and revenues. Connect with Beasy Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Connect with Tykes https://www.mytyke.com/ Facebook: https://www.facebook.com/tykeland Twitter: https://twitter.com/tykeland Instagram: https://www.instagram.com/mytyke/ Contact Details Beasy, LLC. David Kaupp info@beasy1.com Tykes Jason Woullard, CEO info@mytyke.com Company Website https://www.beasy1.com

October 21, 2021 04:14 PM Eastern Daylight Time

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