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British fintech Nimbla attracts £5.1m investment as embedded insurance takes off

Stockwood Strategy

Fintech business insurance startup Nimbla has today announced a £5.1m funding round led by Silicon Valley venture fund Fin VC with participation from Barclays Bank. The funding comes as Nimbla seeks to scale its operations with increased demand from embedded credit risk solutions through its API with banks and alternative lending platforms. Founded in 2016, the Nimbla platform has given businesses the confidence to trade with a peace of mind using invoice insurance with quotes provided within seconds. Their proprietary digital automated credit risk platform is able to process requests immediately and provide real time quotes. Nimbla has processed over 67m invoices worth £2.5b. During the pandemic, volumes of invoices tripled as economic uncertainty and supply chain concerns increased and Nimbla continued writing new business. Flemming Bengtsen, CEO at Nimbla commented: “We have been growing steadily over the past few years, ramping up our technology and team to better understand businesses, the nature of B2B debt and to make faster decisions to serve our growing customer base. 2020 was a seminal year for Nimbla, at a time of global crisis, we were there for businesses enabling them to trade with a peace of mind and giving them confidence to carry on. This funding round will enable us to expand our platform, grow the team as we enable a confident and trusted trading environment for businesses across the UK and beyond”. Nimbla has worked directly with businesses and brokers to provide invoice insurance cover and more recently has launched a new API for Banks, fintech lenders and B2B platforms to enable more business to access the service. Nimbla partnered with Barclays Bank in 2020 to give their one million small business customers the ability to take out insurance against individual invoices, rather than the whole book. “We have built a powerful and robust credit risk model, automated large parts of the process and have now launched a new API to enable others to embed seamless credit risk solutions into their platforms” added Flemming Bengtsen. On investing in funding round Henry Cashin, Head of EMEA at Fin VC, commented: “Nimbla is giving businesses the confidence to trade again. They have a proven credit risk model and its tech is being adopted by top tier banks and a host of lending platforms. We believe this will scale their reach and help more businesses benefit long term”. Looking ahead, Flemming Bengtsen commented: “UK companies have added £1.9tn debt in 2020 to their balance sheets, taking the total amount outstanding to over £6.6tn. This number was inflated by the various government loan schemes. Over half of them are carrying ‘toxic debts’ which carries enormous risk for their trade creditors, there is a huge opportunity and responsibility for Nimbla to give companies a peace of mind and insure their invoices against insolvencies”. About Nimbla Nimbla makes sure businesses get paid for their hard work, even if a customer becomes insolvent. Founded in 2016, the company is on a mission to give SMEs the confidence to trade with a peace of mind using invoice insurance. Nimbla’s digital insurance platform backed by expert risk analysts, allows businesses to check a buyer’s ability to pay and insure individual invoices against non-payment in a fast and affordable way. This will enable business owners to safeguard against insolvent customers, expand into new and existing markets and secure better borrowing terms. The platform can be accessed directly (www.nimbla.com) and through partnerships with Barclays and insurance brokers. Based in London, Nimbla aims to bring the trade credit industry into the 21st century. Challenging traditional insurance models, the cover is flexible and adapts to fit your business — whether it’s a one-off invoice or multiple transactions. Contact Details Nimbla Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.nimbla.com/

November 03, 2021 08:00 AM Eastern Daylight Time

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SMEs “keep calm and carry on” despite rising costs from suppliers

Stockwood Strategy

Supply chain issues and increasing costs have impacted SMEs countrywide and yet they seem to be handling it in their usual resilient stride. Fintech business lender MarketFinance asked 1,000 SME owners 1 across the UK how they are managing rising supplier prices, what measures they have put in place and sought their long term outlook on the increasing costs of doing business. Supplier costs Four out of five (79%) SMEs have faced increased prices from suppliers over the past 6 months. An increase of cost of raw materials was the top ranked rationale for price increases by suppliers, most keenly felt by businesses in the north west of England (85%). This was followed by staff shortages, the ongoing impact of the pandemic slowdown and supply chain disruptions owing to a shortage of truck drivers. Across the UK, a quarter of SMEs reported supplier prices have almost doubled over the past 6 months. Impact A third of SMEs (32%) have been able to absorb the increased costs without passing them on to customers, suggesting that these businesses have the necessary cash reserves to handle the impact. Only a fifth (21%) are passing a portion of the increased costs onto customers. Businesses in the south west of England and Northern Ireland are least likely to absorb the costs while businesses in the north west and Yorkshire are the most likely to do so. Their customers are proving to be equally understanding of the wider supply chain situation with only a fifth (20%) challenging business owners about the price rises. Outlook Looking ahead to the festive season, SMEs feel they will be able to manage the situation but some could increase prices if the pressure gets too much. Two fifths reported they could increase their prices by as much as 10% in the run up to Christmas. Longer term, three quarters (73%) of SMEs are already preparing for the current higher prices to be the norm until at least the end of 2022. A third of SMEs (34%) have taken out loans or are using other finance facilities to manage the increased cost of doing business. Anil Stocker, CEO at MarketFinance, commented: “ The current economic environment with rising costs is presenting some headwinds and headaches for SME owners but they are proving to be as resilient as ever. The vast majority have been thinking ahead and accounted for the longer term scenario, which will hold them in good stead to do business. It’s great to see that SME owners are taking the long view and preserving their customer relationships and managing suppliers by having a finance facility in place to deal with the overhead for now. The British Business Bank announced last week that it will extend its Recovery Loan Scheme to June 2022. This extension will give SMEs easier access to more affordable finance they need to continue running and growing operations in the face of ongoing challenges such as staff shortages and supplier price increases.” 1 Research findings based on a survey of 1,000 UK companies (who are employers with a minimum turnover of £100,000) conducted for MarketFinance in October 2021 by LMRMC Research (a Market Research Society approved partner and ESOMAR corporate member). About MarketFinance MarketFinance is a fintech business lender which believes that SMEs are building the world. By making finance frictionless, they’re solving the cash flow issues getting in the way of progress. MarketFinance uses smart technology to deliver better access to faster, more affordable finance; with one-to-one help whenever businesses need it. Since 2011, MarketFinance has advanced over £2.6 billion worth of invoices and loans, enabling thousands of UK businesses to bridge today’s funding gaps and fuel tomorrow’s big ambitions. MarketFinance is an accredited Recover Loan Scheme lender and has a wide-reaching network of strategic partners including Barclays Bank UK PLC, Tide, Equals Group and Ebury. MarketFinance is backed by Barclays Bank UK PLC, Mouro Capital, Paul Forster (co-founder of Indeed.com) European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), Viola Capital and private equity group MCI Capital (also invested in iZettle, Azimo and Gett). Contact Details MarketFinance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://marketfinance.com/

November 02, 2021 10:00 AM Eastern Daylight Time

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DealCloud’s New Relationship Intelligence Insights Leverage Dealmakers’ Networks to Drive Growth

Intapp

Intapp (NASDAQ: INTA), a leading provider of industry-specific, cloud-based software solutions that enable connected professional and financial services firms, today announced expanded relationship intelligence functionality within its DealCloud solution, helping firms grow business and improve outcomes using the power of professional networks. DealCloud relationship intelligence uses AI and predictive insights to help dealmakers improve deal sourcing, business development, fundraising, and related functions using the reach and strength of their personal networks and those of professionals across the firm. DealCloud relationship intelligence identifies who knows whom and establishes relationship scores based on the volume, recency, and type of engagements by passively harvesting metadata from Microsoft Exchange emails and events. The tool provides a new layer of insights that helps users find the clearest and most influential path to opportunity with other firms and dealmakers — with zero data input required. Key benefits of using DealCloud for relationship intelligence include: Sourcing deals through personal and professional networks — By relying on a deeper layer of relationship insights, deal professionals can intelligently scan their firm’s network for lucrative referrals and generate warm introductions at target companies. Maintaining and develop key relationships — With relationship intelligence, deal professionals can track the strength of relationships and nurture them to maintain or improve the effectiveness of their network through new business development initiatives. Reducing key-person risk and institutionalize knowledge — Relationship intelligence helps firms manage and monitor relationships, minimizing loss or damage to the firm by determining which relationships might be at risk due to employee attrition and transitioning those relationships to other professionals. DealCloud relationship intelligences uses dashboards and network diagrams to help firms visualize relationships, showing who maintains relationships with parties of interest, how strong those relationships are, and how long they’ve existed. By combining contact and relationship data with the DealCloud platform’s client and engagement lifecycle data, firms can achieve a competitive advantage resulting from data-driven business development and stronger collaboration. “Deal professionals often struggle to understand who knows whom at target companies and firms, especially across geographies, industries, and deal teams,” said Ben Harrison, President of Financial Services at Intapp. “Considering that a significant majority of deals are generated through a dealmaker’s professional contacts, this can pose a considerable challenge to business growth. DealCloud relationship intelligence helps dealmakers instantly understand the clearest and most influential path to a target company’s leadership while other firms are still cold calling.” For more information on DealCloud relationship intelligence, please visit our website or contact us for a personalized demo. About Intapp Intapp makes the connected firm possible. We help professional and financial services firms better connect their people, processes, and data through AI-powered software solutions. Trusted by more than 1,900 of the world’s premier private capital, investment banking, legal, accounting, and consulting firms, Intapp offers an end-to-end solution purpose-built to help modernize these firms. Intapp facilitates greater team collaboration, digitizes complex workflows to optimize deal and engagement execution, and leverages proprietary AI to help nurture relationships and originate new business. Intapp helps firms increase profitability and investment returns, operate more efficiently, and better manage risk and compliance. For more information, visit intapp.com and connect with us on Twitter (@Intapp) and LinkedIn. Contact Details Intapp Ali Robinson +1 612-232-0062 ali.robinson@intapp.com Company Website http://www.intapp.com

November 02, 2021 09:16 AM Eastern Daylight Time

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Recording Artist Guild (RAG) Selects BEASY to Empower and Enable Musicians for the Metaverse

Beasy, LLC

Blockchain Made Easy, LLC (dba BEASY) and Recording Artist Guild (RAG.ORG) announced today that RAG.ORG and Lookhu.com have signed a multi-year enterprise licensing agreement with BEASY to deliver the utility of blockchain to RAG’s more than 20,000 members. “We’ve sought tirelessly to understand and deliver the benefits of blockchain to our members for years and although we succeeded in some ways, we lacked consistency and the ability to scale.” said Byron Booker, Chairman and Founder of RAG. “We’ve been talking with everyone who’s anyone at the intersection of blockchain and entertainment, and while solutions have advanced, BEASY stands out as our winner. BEASY’s solution puts enterprise grade software and the power to legally trade and enforce ownership in the hands of the artist. It’s easy to use, works with all our systems, supports NFT transactions on credit cards and allows us to do so within our brand identity,” he added. “We’re incredibly grateful and excited to be working with RAG. We started building BEASY three years ago for organizations just like RAG to help their communities realize their dreams. And now our dream is coming true as well.” said Bob Kramich, Founder and CEO of BEASY. For RAG creators or sellers, BEASY provides a complete metaverse identity management solution in one simple package through which they can: Mint, rarify and sell their own digital assets on any NFT marketplace, or directly from their web sites. Accept credit cards as a payment method for NFTs. Smarten, manage and control song contracts including fractional ownership splits. Easily onboard friends as fans which expands their serviceable obtainable market and prepares fans to participate in upcoming NFT drops. Establish and manage their official Sovereign Digital Identities including their digital name, official credentials and accomplishments. Manage their Official Partner Network. Maintain the true state of receivables owed and paid across multiple contracts and multiple mediums, no matter how many or how fractional the ownership or micro payment due. Customize, scale and continuously improve using enterprise-grade BaaS software. Rapidly team with a variety of business partners and sell and go to market. For buyers and fans, BEASY makes it possible to participate in the digital asset economy without using cryptocurrencies. As most NFT sites require buyers to use cryptocurrencies, the BEASY Wallet allows RAG fans to buy NFTs using credit cards. The buyer benefits from ease of use and the creator benefits from the expansion of their serviceable obtainable market (SOM). At its highest level, BEASY mainstreams the adoption of blockchain to improve the economic situation of individuals, businesses and communities. “BEASY is not a blockchain game and BEASY is not an NFT marketplace,” explains Kramich. “BEASY is Blockchain-as-a-Service software that is easy to install and use and acts as a combined personal notary and digital asset control center. With BEASY, influencers and creators can participate in multiple blockchain-based games and sell NFTs on any NFT marketplace while preserving the true state of how much is owned and owed across all mediums - no matter how fractional the ownership or how micro the payment. What’s more is that sellers, while operating in main blockchain networks, can do so without forcing themselves or their clients to ever purchase cryptocurrencies. We allow people to use the assets and the networks without forcing them to use the underlying cryptocurrency. Our aim is to do this to any Dapp and any network, to bring crypto-based solutions to the next billion users.” # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About RAG.ORG Recording Artists Guild (RAG), a non-profit focused on empowering recording artists since 2009 provides its thousands of members with tools, resources, and technology to help monetize their skills and IP while bringing them exposure and a platform to make their voices heard. About Lookhu Lookhu ( www.lookhu.com ) is a cord-cutter’s dream, delivering unlimited streaming TV channels, exclusive series, and live events worldwide. Lookhu offers influencer driven a la carte channels within specific genres including MMA, Comedy, Spanish, Faith, and more for free, subscription and or on-demand. About Talynt Talynt is an NFT marketplace that focuses on providing a robust marketplace for creators offering Phygital NFTs with live events. Talynt offers exclusive NFT collections from notable celebrities and limited campaigns from TokenOfRespect.com, ApeRockStars.com, CryptoRoadies.com, NFTV.life and more Media Relations Contacts: BEASY, LLC. Contact: David Kaupp SVP, Head of Marketing info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ RAG and Lookhu Contact: Melissa Jones press@lookhu.com Contact: Mellissa Jones press@rag.org Instagram: https://www.instagram.com/ragworld/ Facebook: https://www.facebook.com/RAGWORLD/ Twitter: https://twitter.com/RAGWORLD Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details BEASY, LLC David Kaupp +1 978-360-6698 info@beasy1.com RAG and Lookhu Melissa Jones press@rag.org Company Website https://www.beasy1.com

November 01, 2021 04:07 PM Eastern Daylight Time

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Greenland’s Prime Minister to Keynote ZESTAs COP26 Burns Supper

Morgan Marketing & Communications

Prime Minister of Greenland, Múte Bourup Egede, will be delivering the keynote address at ZESTAs COP26 Burns Supper on Monday, November 1 st hosted by SHIFT clean energy. The supper will conclude the first day of Ship ZERO hosted by ZESTAs (Zero Emissions Ship Technology Association) in Glasgow as part of the COP26 activities. It is expected that the Prime Minister will be announcing a major Greenland government initiative relating to fossil fuel use. "With the Arctic warming at a rate three times faster than the rest of the world, we are in Greenland experiencing the drastic changes first-hand “stated the Prime Minister. “The science is alarming and our collective actions must be accelerated. That is why the Government of Greenland has announced an immediate halt to all new oil and gas explorations and are putting all efforts into developing our green energy sources. We believe that Greenland can become an important partner for zero-emission shipping. We have huge untapped hydropower resources that exceed our domestic demand multiple times, which can generate cheap renewable electricity for e-fuels, and we have an infrastructure well suited for being early adapters." “Ship ZERO 0 – Charging to True Zero” is a three-day workshop including robust technical presentations from zero-emissions solutions providers, as well as finance, insurance, classification sectors and regulators. Speakers’ panels, audience Q&A, and brainstorming sessions will follow each session to facilitate collaborative solution building, as well as giving stakeholders an opportunity to examine how solutions will fit with their individual business cases. The event takes place well before COP26 transport day, which will give the team of researchers and stakeholders time to summarize the outcomes to be taken in consideration by regulators beforehand. “We are honored that Prime Minister Egede will be making such a pivotal keynote address as part of our event”, stated Madadh MacLaine, Secretary-General of ZESTAs. “His leadership will resonate around the globe as we address a zero emission future.” Highlights of the ShipZERO conference include a keynote by Peter Thomson, Ambassador and Permanent Representative of Fiji to the United Nations as well as the UNSG’s Special Envoy for the Ocean on A healthy planet requires a healthy ocean, a healthy ocean requires clean shipping; Why Zero Emissions Needs Better Battery Safety Standards, delivered by Brent Perry, ZESTAs Board Chair and CEO of SHIFT; and How Financiers, Insurers and Cargo owners can enable innovation and accelerate the transition to true zero emissions from Michael Parker, Chairman of Global Shipping, Citibank and Chairman of the Poseidon Principles Association. Registration is still open, and media are welcome. Go to https://zestas.org/ship-zero/ The Zero Emissions Ship Technology Association promotes the rapid and large-scale uptake of Zero Emissions Ship Technology (ZEST). Zero emissions means zero GHG emissions at the point of use on the vessel with minimal upstream impacts. By combining zero emission technologies, it is possible to achieve zero emissions at the shipboard level faster. With today’s technologies, the shipping industry can achieve fully zero emissions now, particularly on smaller return to base vessels, as well as drastically reduce emissions on larger, ocean-going vessels with more complicated operational profiles. Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

October 29, 2021 01:00 PM Eastern Daylight Time

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British cyber security startup Risk Ledger secures £2.1m funding as supply chains hit the headlines

Risk Ledger

British cyber security company Risk Ledger has today raised £2.1 million in seed funding. The funding round was led by Finnish VC Lifeline Ventures with participation from Seedcamp, firstminute Capital, Episode 1 and Village Global. This news comes hot on the heels of a flurry of new customers including NHS Test and Trace, wealth management giant Quilter, and tech unicorn Snyk. The Risk Ledger platform is a first of a kind global network of connected organisations, all working together to defend as one against cyber attacks. This game changing approach makes the platform ideal for almost any organisation trying to identify, measure and mitigate supply chain risks regardless of industry. Supply chain cyber breaches often result in personal data such as payment details, addresses and medical records being accessed by unauthorised third parties. Major supply chain cyber security breaches in 2021 at Accellion, Solarwinds and Microsoft have put the challenge of defending against supply chain breaches at the top of the agenda for every large organisation globally. Haydn Brooks, founder and CEO at Risk Ledge r commented: “The past 18 months have been a period of rapid growth in the company. We grew our client base and our user numbers have sky-rocketed despite the significant economic disruption caused by the pandemic. We have expanded the product into non-cyber security factors, including ESG and financial supply chain risks. Testament to the wider scope of the platform, we are now engaging procurement leaders in companies as well as their information security counterparts. This investment will help us grow our team and operations to fully capitalise on the heightened focus on supply chain security driven by all the new regulations and high-profile breaches.” Risk Ledger's client base includes a wide range of organisations including NHS Test & Trace, BAE Systems Applied Intelligence, City of London Police, Schroders Personal Wealth and ASOS among others. Recently, the Risk Ledger platform was able to help the NHS Test & Trace team identify complex vulnerabilities in multiple interdependent suppliers that provide key reagents to the organisation. These systemic risks within supply chains often go undiscovered and in this case could have caused weeks of disruption to the UK’s ongoing COVID-19 response in the event of a cybersecurity incident. Petteri Koponen, founding partner at Lifeline Ventures said: “We wanted to be part of Risk Ledger’s growth journey because they have the right product at the right time. With supply chain breaches becoming mainstream and regulators globally mandating better management of the risks, the Risk Ledger platform is in a fantastic position to become the industry agnostic tool of choice and penetrate the market extensively. The potential for the platform to proliferate virally is also unique. Capturing 30% of the UK water market in just over a year shows this possibility which is exciting for us.” Risk Ledger is a rising star of the UK's growing cyber security industry having won competitions run by the UK Government's National Cyber Security Centre, the tech industry body TechUK and most recently a winner in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition. The company is also a member of the UK Government backed LORCA programme (London Office of Rapid Cybersecurity Advancement). About Risk Ledger Risk Ledger is a British company that manages cyber security risks in supply chains. The process of supply chain security risk management ensures third parties who deliver critical services, have access to data, corporate networks, or any other status of business trust, maintain a good base level of cyber security controls to prevent bad actors using the third party as an attack vector. Risk Ledger's client base includes organisations like BAE AI, City of London Police, Telenor, Schroders Personal Wealth and ASOS. Risk Ledger is a rising star of the UK's growing cyber security industry having won competitions run by the UK Government's National Cyber Security Centre, the tech industry body TechUK and most recently a winner in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition. The company is also a member of the UK Government backed LORCA programme (London Office of Rapid Cybersecurity Advancement). Contact Details Risk Ledger Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://riskledger.com/

October 28, 2021 08:00 AM Eastern Daylight Time

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Cyvatar Named Finalist in Computing Security Excellence Awards 2021

Cyvatar

Cyvatar today announced that it has been chosen as a finalist in Computing’s Security Excellence Awards 2021 for the Small and Medium Enterprise (SME) Security Solution Award. Computing celebrates the achievements of the IT industry's leading security companies, solutions, products, and personalities that keep every other part of the industry operating. Award categories include product- and project-related recognition, organizational achievements, and accolades for outstanding individual success. Computing selected Cyvatar for its cybersecurity-as-a-service (CSaaS) platform, designed with SMEs in mind. SMEs are increasingly at the mercy of ransomware attacks, phishing scams, and other cyber threats, but unlike larger orgs, most SMEs don’t have the budget or expertise to invest in comprehensive in-house security programs. Moreover, they struggle to show value from the security tools they do buy. Cyvatar CSaaS democratizes cybersecurity, making the best protection accessible and affordable for any SME regardless of budget, even if they have no cybersecurity expertise in-house. Customers can select the membership and pricing that meet their desired business outcomes in seconds; a freemium model ensures they can achieve tangible results fast with no out-of-pocket costs--an industry first. And they can cancel anytime--another industry first. “We don’t throw technology over the wall and expect our customers to figure it out themselves the way many product companies do,” said Corey White, Cyvatar co-founder and chief executive. “We deliver all three pillars of cybersecurity—the teams, technology solutions, and best practices—to SMEs that would not otherwise be able to implement them. Our subscription model ensures they don’t end up buying solutions they can’t use or don’t need, and our platform lets them see at a glance what’s going on in their environment to give them the best cyber prevention available.” Cyvatar offers its proprietary ICARM™ (install, configure, assess, remediate, maintain) methodology to deliver smarter, more efficient solutions, allowing SMEs to achieve security compliance and cyber-attack prevention faster and more effectively. ICARM ensures SMEs won’t get crushed under the weight of too many products, and guaranteed outcomes mean they get maximum value from their technology spend. Choose the Cyvatar membership with the best outcomes for your business today. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert practitioners, market-leading technologies, and proven best practices to guarantee business results. Our approach is rooted in a proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers measurable security solutions for superior compliance and cyber-attack prevention, all bundled into a fixed monthly subscription that members can cancel anytime. Cyvatar is headquartered in Irvine, California, with locations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on LinkedIn and Twitter. Contact Details Cyvatar Dan Chmielewski +1 949-231-2963 dchm@madisonalexanderpr.com Company Website https://cyvatar.ai/

October 28, 2021 08:00 AM Eastern Daylight Time

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Velocity Global adds DJ Matt Cassidy as Dance Floor Director

Velocity Global

Cassidy responsible for vibe creation for growing global team Cassidy to play company’s annual party this week in his hometown of Denver Cassidy featured in lineup for Icelantic’s Winter on the Rocks in January Velocity Global officially named DJ Matt Cassidy as Dance Floor Director as the company makes final preparations for its annual party this week. Cassidy is responsible for vibe creation for the company’s growing global team of more than 400 people across six continents. He reports to Sam Warren, recently promoted to Chief Fun Officer, or CFUNO. “We’re thrilled to officially welcome Matt to the Velocity Global family. Matt’s contributions to Velocity Global’s Fun department over the past three years established him as an instrumental member of the team,” said Warren. “Matt embodies what the company does every day — serves up smiles and delivers unforgettable experiences.” Cassidy is a native of Denver which also serves as corporate headquarters for Velocity Global, a remote-first company. Cassidy shares the company’s passion for global influence, often mixing international beats into his repertoire. This week, Velocity Global welcomes team members from around the globe to Denver for an event to celebrate its employees and their contributions to the company's growth, including two acquisitions this year. The event will follow strict protocols including vaccination requirements and COVID-19 testing. “The dance floor has grown immensely over the past three years as the company takes off,” said Cassidy. “I’m honored to officially be part of the family and to continue to focus on how to have fun amidst hard work and tremendous success.” DJ Matt Cassidy will open for global DJ and record producer, Diplo, at the 10th annual Icelantic's Winter on the Rocks on January 28, 2022, at Red Rocks Amphitheater. Velocity Global is a presenting sponsor of the upcoming event that Cassidy has played for the last seven years. Stream music from DJ Matt Cassidy here. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

October 27, 2021 07:01 AM Mountain Daylight Time

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Making content king again: Instoried secures $8M to expand AI-powered platform that guarantees enhanced content performance and ROI

Instoried

Instoried, the only AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time has raised $8M in funding from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. Instoried turns traditional content performance tracking software on its head, delivering real-time sentiment analysis at the point of content creation to ensure performance ahead of publication. The startup’s AI engine dynamically determines the emotional engagement quotient of any type of written content and then makes smart recommendations to help content writers guarantee that their readers will be emotionally engaged. This enhanced emotional engagement enables businesses, enterprises and freelancers to dramatically improve content ROI through lead generation, brand engagement and product adoption. Instoried has seen customers increase lead generation 3-fold and double content ROI within 6 months of using the tool. Making use of complex Natural Language Processing (NLP) algorithms developed in-house, Instoried has tagged millions of lines of text with emotion and tone across all types of genres including business, health, politics and social media. The startup’s team of in-house linguists then annotate the text for context and semantics, providing the essential human understanding of tone from which their proprietary AI can learn. In simple terms, the tool can analyse content of any type or length to determine whether it is ‘any good’ insofar as it will achieve the goals of the content writer. Where content needs improvement to achieve these goals, Instoried provides real-time instructions for enhancing the copy to achieve optimal results. The Instoried SaaS platform delivers both content evaluation and content generation using OpenAI’s GPT-3. Some of the features include short-form content generation, emotional quotient analysis, grammar and plagiarism checking, headline analysis, tonality review and panel testing. Instoried has built web apps and APIs to help integrate the tool onto any licence-based platform. Instoried was founded in 2019 by Sharmin Ali. Sutanshu Raj joined as CTO and was later co-opted as a co-founder. Sharmin is both a published author and seasoned content creator having founded other companies in the media industry during her career. This insider insight inspired her mission to help businesses who have adopted content as a key driver in their marketing plan to stop “flying blind” when it comes to predicting content success. As a creative process, content writing is largely based on intuition which does not allow for a data-driven approach to audience engagement and content performance. Even existing software that can measure post-publication engagement, cannot tell businesses why their content is underperforming. So Sharmin joined forces with Sutanshu and built a team with rich tech, product, marketing and linguistic expertise to develop a tool that gauges and predicts content performance while creating it. Sharmin Ali, Founder & CEO, Instoried, commented: “With all brands doubling down on ecommerce and the world going virtual, there has never been a more important time for businesses to make their written content count and work hard. Over the past 12 months we have increased revenue 50x. We are now looking at scaling operations in the US. This fundraise will help us go to market, build a strong team in the US and add more product offerings to our existing portfolio. We are thrilled to have Pritt Investment Partners on board this content tech journey.” On investing in Instoried Scott Tripp, Director at Pritt Investment Partners said: “Pritt Investment Partners has been focused intently on investing in companies that have a strong product, management team, market in which to grow, and a solid plan for growth and favorable returns in the future. We believe we have found this in Instoried and Sharmin Ali. Instoried has successfully developed a SaaS based deep-tech platform that helps enterprises and individuals create emotionally engaging content, thereby improving return on investment (ROI) for marketing efforts and campaigns. As the digital marketing industry continues to grow we believe Instoried is well positioned with their product to take advantage of this opportunity and quickly penetrate the market. We are excited and proud to be a lead investor in the company and look forward to seeing the continued rapid growth of the company. This is only the beginning. Well done Sharmin and team!” “Instoried with its deep-tech tools have ensured that it analyses content so that companies can reach out to their target audience effectively and on time. We are optimistic about Instoried’s growth in the global content tech market that is likely to touch $400 billion in the next two years. Sharmin and her team are well equipped to emerge as leaders in this segment and we are excited to be a part of their growth story” added Dr. Apoorv Ranjan Sharma, Co-founder & Director, 9Unicorns who have also invested in Instoried. Sharmin Ali added: “Instoried will enable brands, enterprises and freelancers to create more meaningful content in less time that resonates with their target audience. Our aim is to create a robust and all-inclusive content tool that can be the complete solution for content writers of all kinds. We want to make empathetic communication the next revolution in content marketing”. Instoried has previously raised $2M from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital. Instoried has received constant support from Censie Capital investment banking partners in their fundraising journey. About Instoried Instoried helps enterprises and individuals create emotionally engaging content which is also commercially rewarding. The platform helps content writers, in the SME category, e-commerce, FMCG, and other verticals to optimize emotions and generate emotive copy for marketing content. Instoried uses a data-driven approach using their proprietary AI driven technology to make real time analysis and suggestions to enhance content to increase engagement and interest for the reader. Instoried uses the principles of neuromarketing to offer smart recommendations to increase or decrease a particular emotion in the content. Instoried has won several awards including Best Product and Innovation (The Economic Times), Best AI Startup (IIT Kanpur) and Best Woman Driven Startup (JSS). Contact Details Instoried Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

October 27, 2021 09:00 AM Eastern Daylight Time

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