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Cloud Conventions Publishes Virtual Event Playbook Series

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution today released the first in a series of eBooks entitled “ How to Plan, Promote, & Deliver the Perfect Virtual Event ” available for free online. If a tradeshow or association meeting is ‘going virtual’ for the first time to replace or enhance a live event, this eBook provides tips, hints and insight to help execute a successful show. It outlines virtual event strategies, provides successful real-life examples and details how technology can automate the process. Cloud Conventions is one of the hottest new virtual event SaaS platforms from Convey Services . “Planning, promoting and managing attendees are still critical elements in making any event successful, but for a virtual event you have to think outside the box to create an environment that captures attention while enriching your audience,” said Carolyn Bradfield , founder of Convey. “If you design your virtual event with back-to-back, hour-long webinars, or content that is not engaging, you will discover that attendees will quietly turn you off. Virtual events may be easier to attend than physical ones, but they still require a well thought out strategy, a solid platform and detailed project plan.” Virtual events have emerged as a more than viable alternative to live events because they can be executed and attended without the expense or risk of travel. Tradeshow operators, event managers and associations that depend on event revenue can keep that money flowing regardless of any disruption to travel. “ How to Plan, Promote, & Deliver the Perfect Virtual Event ” will help you organize and execute a virtual show, engage attendees and ensure exhibitors and sponsors have a strong ROI. “Memorable virtual events provide interactive experiences for attendees with opportunities to connect and network, get prizes and giveaways, express their opinion, interact with vendors, and consume content live or on demand,” added Bradfield. “You may not be able to completely replace the parties or entertainment an attendee experiences at a live event, but you can create new ways of making the attendee an integral part of your virtual event. Virtual Swag, virtual cocktail receptions and even virtual wine tastings with a live sommelier are just a few ideas that create a personal experience for everyone that attends.” For more ideas and additional eBooks on how to make a virtual event both informative and engaging, visit the Online Resource Center at CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 31, 2020 09:00 AM Eastern Daylight Time

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James Crean Discusses The Future of U.S. Manufacturing

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On the podcast In House Warrior , James Crean, President & Co-Founder of Crean Inc., discusses how the coronavirus pandemic has shed light on a need for local manufacturing. If Amazon and the pandemic have taught American manufacturers anything, it is that “just-in-time” has major gaps. Cheaper labor in other markets turns out not to be cheaper when you consider the costs of shipping, the need for speed, and the impact that AI can have on efficiency. Are we at a new dawn for American manufacturing? Listen to the full episode here: "U.S. Manufacturing Set to Rise Again with James Crean" OR read the episode transcript below. In House Warrior Podcast with James Crean and Ian Lipner Welcome to the Corporate Counsel Business Journal's daily podcast, In House Warrior, with host Richard Levick, Chairman of LEVICK, a global crisis and litigation communications firm. Richard Levick: Good day and welcome to In House Warrior , the daily podcast of the Corporate Counsel Business Journal. I'm Richard Levick. With me today is James Crean, who is the president of Crean Incorporated, which consults to companies with hands-on engineering and smart factory technology to provide and help companies make the digital transformation. James, welcome to the show. James Crean: Thanks for having me Richard. I'm looking forward to it. Levick: It's great to see you. Also, with me is Ian Lipner, a senior executive with LEVICK. Ian, always great to see you. Ian Lipner: Thanks for having me, I love talking with you. Levick: Great. We'll be doing the reviews tomorrow morning, so thank you so much for those kind words. James, if you would, give us a little background about Crean and the work that you do in the manufacturing sector. Crean: Crean came out of the aerospace industry. We have over 500 engineers on our team that provide hands on engineering and smart factory transformation services to forward-looking companies who understand that smart factory technology and those methods are essential to the future survival within this competitive market. Levick: What are some examples of the kind of before and after photos, if you will, of the work that you do and the success that you have? Crean: We work with a lot of companies that do discrete manufacturing. In other words, it's not a bottling company that's doing the same things continuously, but rather might be producing a variety of different parts and different items that they deliver to their customer. We've worked with companies where they're delivering advanced electronics and we go through and we first start by understanding their business in detail, which is an essential element and then work with them to identify where there are opportunities for improvement and create efficiencies. The way we do that is, we use a variety of different tools and methods that are somewhat standard in the industry and others are smart factory technologies that bring data to the decision makers in new ways that allow them to be able to see what's going on in their operation. Then are advancing artificial intelligence capabilities with that data to be able to now analyze and provide insights that are often very difficult to derive from the data, otherwise. Levick: James, we had a conversation about a year ago and you said something then that really struck me. You said, "There's a mythology, if you will, that American manufacturing can no longer be profitable in the global environment, but that if you continue to evolve, in fact, the Delta is actually much different. That using artificial intelligence innovating constantly that American manufacturing, in fact, can be far more competitive on a global basis." Crean: Absolutely Richard you're absolutely right. I mean, too many companies assume that in order to produce products cost effectively, they have to go overseas. The reality is that, yes, China labor rates are normally five to six times cheaper in most cases to U.S. labor rates, but U.S. workers are also eight times more efficient than overseas workers and you use that to your advantage. The other obvious thing is that, you've got a much smaller and shorter supply chain. So, when you use those to your advantage, you're able to produce product faster, you're able to produce product at a lower cost. When you couple that with the advancing smart factory technology that is continuing to advance every single day, we're continuously bringing on new capabilities into the offerings that we bring to our clients, that is game changing. It's really hard to underemphasize how important that is for the future of American manufacturing, Richard. I mean, the benefits that, that can bring are so significant and so quick, when you're looking at the right information as your products are being processed through the factory, Levick: James, and I know Ian has got a question for you, but one last one before I turn it over to him, and that is, do you think the general councils and other senior executives even get to the conversation to do the math, to see a manufacturer in the United States as an option? Or for many companies has that horse already left the barn? Crean: Well, I think it depends, to be honest with you. I mean, we definitely have had conversations with people that help companies sell on Amazon for instance. So they enable companies to sell on Amazon. Their experiences is that, those companies typically just assume that they have to do their manufacturing in China in order for that to be cost effective and for them to be able to compete. What we've found is that, that companies that spend the time to really work through that and develop a very... do have to develop an efficient production operation in order to compete effectively. But there's no question about it, the benefits of that are enormous. The future is continuing to evolve every day. What we see is that the future of products, product delivery to customers is customized products. So, if you want to deliver a customized product on Amazon time, you can't produce it and then spend a week, even by air, getting it to be delivered from China, through customs and through all of the different steps that it has to go through. So if you want to deliver a customized product on Amazon time, it has to be produced locally. So you might as well start today in thinking about, how do I produce maybe a product that's not customized currently, but be prepared for the future. Be able to customize that product, produce it today, do it efficiently and effectively, implement smart factory technologies that allow you to do that and compete globally like nobody else can, you just made a current product and then you're positioned to be really agile for the future, as your customer starts demanding more and more customization. Levick: Ian, I know you have a whole lot of questions about horses and barns, so I'll turn it over to you. Lipner: Well, we won't let any leave out early. In that regard, a lot of times what we see when we... I work a lot in technology, we see a trade off between cost and capability, but it seems to me that we have an interesting thing here, where perhaps as you said, in the market, like in China, where they're not as sensitive to the cost of one extra labor, they're not necessarily incentivized to innovate along the lines of the efficiencies that American businesses are. So does America kind of have a lead right now, or at least the opportunity for one, when it comes to using AI for manufacturing? Crean : Absolutely. We have the opportunity. Do we have the lead? I think that's probably up to debate. I would say that Germany is one of the world leaders in smart factory technology, and China is not ignoring that. They definitely are focused on implementation of AI and those kinds of technologies, not necessarily as much in manufacturing. In the U.S., where you are implementing AI in a variety of different ways. Again, not as much in manufacturing as in other areas, we've been just focusing on manufacturing and engineering. So that digital thread that runs from the people doing product development and engineering all the way into production, and then through to the customer and the supplier. A simple way of thinking about this is, if you think about a Domino's, you go online, you order Domino's, you use the Domino's pizza tracker and it shows you, you've placed your order and it shows you each of the process steps as you go through the process of making the pizza, putting it in the oven, cooking the pizza, boxing it, getting it to the delivery person, and then getting it to your home. You as a customer, have visibility into that full process. Well, think about the possibilities when you're tracking your production, tracking the data, the assets that are going through the working process, as it's going through your production, to be able to provide that kind of visibility to your customer, Domino's is out in front in that. Now think about that when you have a much more complex product and being able to provide that kind of visibility to your customer, that's the future. That asset tracking, that we often talk about in our company and the technology that we we bring to our clients, is a critical element. Because as you track it, Domino's is collecting data, they can see how long does it take to make every one of their pizzas, how long does it take to cook it, how long does it take to deliver it. They're collecting data and they're continuously improving their operation, while at the same time, delivering visibility to their customer. It's phenomenal. Lipner: You know you're making me a little hungry. You mentioned pizza delivery, I'm thinking of, "Wow, that's an industry that had to pivot very quickly." It seems to me that efficiency isn't the only benefit here from the smart technology, it's not just price, it's also the ability to kind of change things up pretty quick. Crean: Well, no, that's true. That smart factory capability is, to us, it's really highlighted in this COVID environment, because those companies that have been able to pivot quickly and produce new products and some from scratch. Some saying, "Oh, I have to go find sources of supply and then I have to design the product and then I have to produce the product and then I have to deliver it." We've worked with so many different companies and small companies that said, "Oh, hey, we do 3D printing. We can start printing visors for the frontline workers in healthcare and in other industries." They started 3D printing, because they had that 3D printing, which is one of those smart factory technologies, but because they had that 3D printing technology and they had the engineering capability and whatever else that was necessary. They were able to quickly pivot and start delivering product that they never perused before. That kind of flexibility to pivot, is phenomenal. We've done it in our own company. I mean, one of the key technologies that we implement is, tracking assets, tracking work in process through the operation, just like a pizza going through the build process and delivery process. We track manufactured items, whether it's for airplanes or cars, or what have you, and collect that data. From that data, we help to optimize that operation using digital analytics. Well, similarly, we've taken that technology and said, we can use that advanced tracking technology in COVID tracking within companies and we can be able to tell a company if somebody has come down with COVID, who has been within six feet of that person and how long they've been within six feet of that person, for instance, in order to be able to help them to keep their folks safe. So pivoting is essential and that digitally enabled enterprise helps to deliver on that pivot quickly. Lipner: It occurs to me that, we're going to keep having to pivot with the way everything is going and we don't know what will happen in the next election and so on and so forth. What kinds of opportunities do you see ahead for manufacturers? How does our ability to achieve higher levels of automation, position those who are embracing the American smart factory to compete? Crean: Well, I think that the political environment on both sides of the aisle is very ripe for a renaissance in United States manufacturing, there's no doubt. I was listening to all of the candidates, that the COVID crisis has made it very clear to anybody that's paying any kind attention, even the politicians, if you will, that the COVID crisis has created an opportunity to see the dependence on foreign manufacturing can be a really critical national security issue. That's, when it comes to pharmaceuticals, when it comes to even the... What we would have otherwise considered a relatively low cost by a high production rate item, like the different items for personal protection equipment, and gowns and masks and booties and everything else that the medical folks need. If we have to have local manufacturing, we have to have U.S. manufacturing, and that's become very clear, obviously, from this COVID crisis. Levick: James, I think if anything what COVID has taught us, is that all of your early applause rounds for just-in-time manufacturing is getting a big rethink these days. Crean: Yeah. It's interesting. Like I had said, we utilize industry standard methodologies, as well as smart factory methodologies. One of those standard methods is lean, which part of that is just-in-time manufacturing. But we've never actually been big believers in just-in-time. What you actually want to focus on, is how fast can you deliver something? How fast can you manufacture it? Because delivering faster allows you to be able to meet that demand. Designing a system that's able to scale up and down as necessary with customer demand, that allows you to be responsive and agile. Designing a system that allows you to produce many different products rather than a single product, allows you to be more agile and be able to do it quickly. Our focus is on speed, because if you can deliver fast with those same resources, you're delivering cheaper. In order to deliver fast, you have to have quality built in all the way through that process, because you cannot deliver fast and rework stuff as it gets made. So our focus is speed. Speed is more important than a lot of these sort of commitments to just-in-time and some of those things that have been critical too, in the '80s and '90s. But, just-in-time, has its time and place, but not in everything that you do. Levick: James, in a minute or so, we have left, what's the key take away you want to leave for general councils and other executives listening to the show? Crean: Well, I think it's essential that that companies recognize that COVID has clearly shown some new and different types of risks that need to be managed within the enterprise, within the supply chain, in the way that companies need to be agile, to be able to respond quickly to the types of reactions that can happen within the marketplace. It's taught us a lot of lessons. I think the valuable thing that we can take away from this, despite all of the pain and suffering that we all had to witness is that, our organizations need to focus on being agile and using smart factory technologies. Those types of things can really help us to be the agile companies and the agile economy that we need to be, in order to be strong going forward. It's shown there's a great opportunity for manufacturing in the United States and we're very, very excited to help companies to do that. We're doing that every day and it's really heartwarming to have that opportunity to work with entrepreneurs and larger companies to bring manufacturing jobs home, to the United States. Levick: James, what a great point to end on. Thank you so much James Crean, of Crean Incorporated. Ian Lipner, thank you so much for joining me today. This is Richard Levick with In House Warrior, the daily podcast, the Corporate Counsel Business Journal. Thank you for joining and we'll see you tomorrow. You've been listening to the Corporate Counsel Business Journal's daily podcast, In House Warrior, with host Richard Levick. Crean Inc. provides services to industries looking to be at the cutting edge of innovation. By combining engineering talent from the aerospace industry with leading Smart Factory specialists, they help their clients develop systems from ideas to full-scale production. Crean understands the challenges of modern-day manufacturing supply chains and the pressure to deliver products quickly. Standards and production processes are constantly changing, and Crean helps manufacturing operations to implement Smart Factory methods and technologies that will outperform all competition and help companies adapt to these changes and remain competitive in the U.S. market. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.creaninc.com/

July 30, 2020 03:00 PM Eastern Daylight Time

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Virtual Wine Tastings Elevate the Cloud Conventions Virtual Event Experience

Convey Services

Tradeshows, conferences and events around the world are coming up with new ideas, like virtual wine tastings, to enhance the experience as the growing list of live shows convert to virtual in 2020 in response to COVID-19. Virtual wine tastings are the perfect ending to a day of educational sessions and sales promotions. It gives event sponsors a strategic way to get in front of an exclusive audience, promote social interaction and highlight the sponsor’s connection to attendees. “Virtual events are most successful when attendees feel like they are a part of a community and enjoy themselves in a social session after they have spent the day learning about new products and services,” said Carolyn Bradfield , founder of Convey . “What could be better than an audience coming together for conversation, expert wine education and a selection of fine wines delivered to the attendee’s home plus a wine tasting can be included as part of the event program.” Virtual wine tastings are underwritten by major sponsors of an event and are often directed at high-value attendees. Wine packages are shipped in advance to those registered for the tasting and can include custom wine glasses featuring the sponsor’s logo. An executive of the sponsor company can act as the master of ceremony to welcome participants and special guests. The party is turned over to a wine expert or sommelier to introduce one or more of the wines. The audience then has the opportunity to discuss the wines with the group, interact with the sommelier or socialize with other attendees. “Wine tastings are just one of the fun and unique virtual social gatherings that can make an event truly interactive and special,” added Bradfield. “In addition to wine tastings, event managers are scheduling virtual cocktail parties that bring large groups together and are hosted by a sponsor who invites special guests from either the industry or well-known personalities. With a little imagination and planning any show manager can transform what might seem like a string of webinars into a memorable live event.” Cloud Conventions is one of the hottest new virtual event SaaS platforms from Convey Services . For more ideas on how to make a virtual event both informative and engaging, visit the Online Resource Center at CloudConventions.com. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 30, 2020 09:00 AM Eastern Daylight Time

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Building Momentum for Healthcare Price Transparency Among American Consumers

YourUpdateTV

As Congress begins formulating the next COVID-19 stimulus relief, among measures to improve Americans' health and economic well-being, it is critically important to include systemwide health care price transparency. Transparency is needed now more than ever with the global coronavirus pandemic inflicting abrupt hardships on many Americans. Recently, Cynthia A Fisher, Founder of PatrientRightsAdvocate.org partnered with YourUpdateTV to discuss the importance of healthcare price transparency. A video accompanying this announcement is available at: https://youtu.be/WoNbXrSUEDs System-wide healthcare price transparency can become law by passing the Healthcare Price Transparency Act, requiring hospitals and insurers to reveal their hidden prices, as part of the next COVID-19 stimulus package. This non-partisan issue will do more to stimulate the economy than the Tax Cuts and Jobs Act of 2017, and it can be done at no cost to the taxpayer. Transparency means more than better healthcare. It will provide economic prosperity for individuals, families, businesses and the economy. American individuals and businesses need a functional, competitive marketplace in healthcare like in grocery, travel and retail. For more information, please visit PatientRightsAdvocate.org About Cynthia A. Fisher: Cynthia A. Fisher is a life sciences entrepreneur, independent investor, and corporate board director. She founded WaterRev, LLC to invest in novel technologies that enable sustainable practices in water use. She serves on the public company boards of The Boston Beer Company (SAM) and Easterly Government Properties, Inc. (DEA). Cynthia is best known for her pioneering work as Founder and CEO of ViaCord, Inc., a leading umbilical cord blood stem cell banking service which she started in 1993. In 2000, she co-founded and was President of the cellular medicines company, ViaCell, Inc. (Previously to founding ViaCord, Cynthia ran the Blood Bank Division of Haemonetics Corporation, a medical equipment manufacturer. She began her career in sales at IBM focusing on healthcare IT, insurance, and defense industries. Cynthia holds an MBA from Harvard Business School, as well as an Honorary Doctorate of Science and BS in Biophysics from Ursinus College. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 29, 2020 04:00 PM Eastern Daylight Time

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FABER HAND SANITIZER – SHIPPING TO SCHOOLS

Faber Hand Sanitizer

As schools debate the possibility of reopening and preparing for the return of students, Pennsylvania-based Faber Distilling Co. (Faber) is increasing its production of hand sanitizer ( Faber Hand Sanitizer ) to meet growing demand. In addition to supplying hospitals, truck drivers, and first responders with its 80 percent alcohol antiseptic hand sanitizer, public school systems, private and charter schools, and even major colleges and universities are relying on Faber to help protect students, teachers, staff, and visitors. Pennsylvania based Faber Hand Sanitizer is formulated in compliance with the guidelines of the Food and Drug Administration (FDA), and is available in stores and online – with zero ‘out of stock’ issues. Methanol is excluded from the production, making it a safe choice for those looking to keep themselves and others safe. “With all the confusion and anxiety that parents, educators, and policy makers have these days, we just feel fortunate to be a part of the solution, regardless if schools choose to embrace distance learning, or bring students back,” explained Faber spokesperson Ashleigh Baldwin. “We have been producing abundant supplies of high-quality sanitizer to relieve the anxieties of businesses preparing to safely conduct business again – and doing the same for hospitals, schools, and individuals too.” “With the recalls of many imported sanitizer brands – nearly 90 on the growing list – it should be comforting to know Faber is an alcohol antiseptic, free of the dangerous chemicals that have led to recalls. We are a safe choice for homes, businesses, and schools,” Baldwin continued. Faber’s increased production, and existing supply can reassure school leaders, and business owners that hand sanitizer, made following FDA guidelines, will be there when they need it. Product is shipped directly to schools, businesses, and consumers in a variety of pack sizes – even by the pallet load. “We are proud to support the health of students, educators, and support staff with hand sanitizer as they prepare to reopen,” Baldwin said. “We know that this is a difficult time for everyone, and complex decisions need to be made, however, procuring Faber Hand Sanitizer is an easy safe choice for those responsible for protecting themselves and others.” To obtain Faber’s Hand Sanitizer and support global health, please visit https://www.fabersanitizer.com/ Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://fabersanitizer.com/

July 29, 2020 03:20 PM Eastern Daylight Time

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Bressler, Amery & Ross Launches National Investment Advisory Practice Group

Bressler, Amery & Ross

The law firm of Bressler, Amery & Ross today announced the formation of an Investment Advisory Practice Group. The practice group, focusing on servicing both federally covered, state registered investment advisers (“IAs”) was formed in an effort to accommodate the growing needs of investment advisers in the U.S. and U.S. regulated IAs abroad. The practice is led by co-chairs Kerry Zinn, a Principal in the Fort Lauderdale office and Mark Knoll, Managing Principal of the firm’s New York office. With in-depth knowledge of the range of issues that impact federally covered and state IAs, Bressler’s Advisory Practice Group provides IAs of all sizes with a one-stop-shop for legal and compliance services. Members of the practice group assist IAs with their day-to-day needs including registration and licensing, preparation of Form ADVs, advisory contracts, solicitation agreements, effective compliance and supervision and regulatory and litigation risk avoidance. The practice group also includes seasoned enforcement attorneys who assist IAs during regulatory inquiries, investigations and enforcement actions by federal and state government regulators. Notably, the practice group is familiar with and experienced with the unique challenges and issues that impact U.S licensed foreign IAs who engage in cross-border advisory services. “Adding a dedicated investment advisory practice is a logical next step for Bressler. A significant number of our attorneys already represent members of the financial services industry and are well versed in capital market issues and regulation and some are former industry regulators,” said Ms. Zinn. “In addition, Bressler already represents investment advisers so we are poised to seamlessly expand in that space, particularly because we have an existing pipeline of prospective investment adviser clients through our longstanding broker-dealer and financial industry relationships.” According to Ms. Zinn, the sector is on the upswing. She cited a 2018 FINRA report showing that the retail financial services industry is shifting away from the broker-dealer model. From 2008-2017, the number of standalone broker-dealers declined by 21%. Dual registrants registered as both broker-dealers and federal covered IAs declined by 35.9%. During that same time period, the total number of IAs increased by 22.6%. As of 2018, it is estimated that IAs manage over $80 trillion in assets. The firm represents investment advisers who operate in the U.S. and U.S. licensed IAs who operate around the world. Its clients include small, medium and large retail advisory firms, family offices, fund advisers, asset managers and more. Bressler also offers a unique general counsel services package to small IAs so they can obtain cost-effective legal services. The addition of the new practice enhances the firm’s national footprint and prominence in the financial institutions industry and strengthens the synergy of the firm’s seven offices. “We are strategically focused on expanding our capabilities in an effort to better serve clients’ needs,” said Mr. Knoll. “With the increase in assets under management by investment advisers, we have assembled a multidisciplinary team of attorneys to help steer clients through the highly regulated and complex body of law.” About Bressler, Amery & Ross, P.C. Bressler, Amery & Ross, P.C. is a leading full-service law firm that represents Fortune 500 corporations, midsize and small privately held companies, investment advisors, brokerage firms, banks, franchises, insurers and non-profits. The firm also represents emerging companies and high-net-worth individuals and families. The firm's main practices include financial institutions and securities, insurance litigation, labor and employment law, environmental, corporate and commercial transactions, real estate, and business, commercial and general litigation. A National Law Journal 350 firm and NJLJ Top 20 firm, Bressler has been recognized on several industry lists including U.S. News' Best Lawyers in America and Best Law Firms, Chambers USA , Super Lawyers and the Business Journal ’s Top Law Firms list. Bressler has more than 150 attorneys across offices in Florham Park, New Jersey, New York, New York, Birmingham, Alabama, Fort Lauderdale and Miami, Florida, Washington, DC, and Charlotte, N.C. For more information, visit www.bressler.com . Contact Details Andrew Blum +1 917-783-1680 ajbcomms@gmail.com Company Website https://www.bressler.com/

July 29, 2020 11:00 AM Eastern Daylight Time

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Cloud Conventions Integrates Email Campaign Technology Into Virtual Event Platform

Convey Services

Cloud Conventions today announced the integration of Convey’s proprietary Conduct™ Campaign email marketing solution that delivers drip email campaigns created within the virtual event portal to attract exhibitors or attendees to sponsor or register. Conduct can schedule four outbound emails, create a branded sign-up page or connect to a registration application. Targeted lists are uploaded into the event portal and managed in a prospect database secured by the system’s proprietary ListLock™ technology. Cloud Conventions is one of the hottest new virtual event SaaS platforms from Convey Services . “Conduct is designed for organizations that don’t have the time, expertise or desire to create email campaigns to promote their event as well as attract exhibitors and sponsors,” said Carolyn Bradfield , founder of Convey. “Conduct sends multiple emails to engage an audience, creating calls to action to get potential attendees excited about the virtual event and motivate them to register. Event managers can also use Conduct to broaden their reach to the sponsors who fund the event.” Cloud Conventions’ sophisticated email engine notifies, reminds and engages attendees and exhibitors with messages scheduled automatically. Newsletters and custom message templates are added to portals to alert exhibitors on booth set-up, provide tips to maximize their ROI or to direct attendee activity. Email reports detail delivery, unique opens and click throughs along with opt outs. Conduct and Cloud Conventions are CCPA and GDPR complaint. “Conduct can also be used within the Cloud Conventions platform as a premium service to exhibitors or sponsors to run their own campaigns to attract traffic to their virtual booth,” added Bradfield. “Campaigns are created by the event host and delivered to the dashboards of exhibitors and sponsors so they can send high-quality email campaigns with a marketing message that is consistent and effective. Email marketing is still, by far, the best prospecting tool, delivering better results than all of social media combined.” To learn more about the options available for a virtual conference, tradeshow or event, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 29, 2020 09:00 AM Eastern Daylight Time

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Minuteman Press Franchise Reviews Life Without Print in Animated Explainer Video

Minuteman Press International

What does life without print look like? That is the question answered in an animated explainer video released by Minuteman Press International , the world's leading design, marketing, and printing franchise . The video takes viewers on a journey of a typical day – waking up in the morning, driving to work, spending time at the office, ordering lunch, and coming home – and demonstrates just how different life would be without print. “No matter where we go, print is everywhere,” says Nick Titus, President, Minuteman Press International. “The focus of this video is to raise awareness and remind people that print and marketing is literally all around us. Life without print simply just wouldn’t be the same and in fact, it would be extremely difficult.” Check out the Life Without Print video on the Minuteman Press Franchise Review YouTube channel at https://youtu.be/_PDbTMzvohg Feel free to share the video across social media - copy/paste either of the below for easy sharing: Minuteman Press Franchise Reviews Life Without Print in Animated Explainer Video https://youtu.be/_PDbTMzvohg #MinutemanPress #LifeWithoutPrint #Printing #Franchise #PrintIsEssential VIDEO: What does life look like without print? Let's take a look! https://youtu.be/_PDbTMzvohg #MinutemanPress #LifeWithoutPrint #Printing #Franchise #PrintIsEssential About Minuteman Press International Minuteman Press International is the number one rated business marketing and printing franchise that offers world class training and unparalleled ongoing local support. At Minuteman Press, We Are The Modern Printing Industry ™ providing high quality products and services that meet the needs of today's business professionals and go way beyond ink on paper. Today, our centers offer innovative branding and printing solutions and produce custom graphic designs, promotional products, branded apparel, direct mail campaigns, large format printing including posters, signs and banners, and much more. Prior experience is not necessary to own and operate a successful Minuteman Press franchise. Learn more about Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 28, 2020 03:07 PM Eastern Daylight Time

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Demystifying Forecasting: How Law Firms Achieve Operational Agility Through Better Business Planning

Intapp

In a recent webinar, Intapp welcomed Toby Brown , Chief Practice Management Officer at Perkins Coie, for a lively chat with, and Thad Jampol, Co-Founder and Chief Product Officer, and Pam Smith, Senior Vice President of Strategic Marketing, discussing how business-value forecasting transforms operational agility and organizational accountability. The conversation started with a discussion of how law firms typically haven’t relied on forecasting as a core business-planning tool. Forecasting is notoriously hard to get right, and nobody wants to be blamed for getting it wrong. Many firm leaders conflate budgeting and forecasting, bypassing the deep dive that’s required to build sound, well-reasoned predictions for precisely when, where, and how revenue will flow into the firm. With all of the ambiguities swirling around pandemic-era business planning, firm leadership teams are looking to bolster certainty on all fronts. As a result, one silver lining of COVID-19 may be at least a temporary pause on forecasting resistance. The window is wide-open for a bold embrace of forecasting innovation — powered by industry-specific technology — as a key driver of operational agility and competitive advantage as firms move through a turbulent business cycle. Defining Business-Value Forecasting To understand the concept of business-value forecasting, start by distinguishing its two key components: forecasting data and firm pipeline. Whereas forecasting data tells you — at a macro level — what the anticipated revenue stream will look like based on historical performance, the pipeline shows you where your firm sits in the here and now. “If you’re only looking at forecasting data that’s based on historical performance, you’re essentially looking backwards,” said Brown. “The pipeline should not only drive the forecast, but also capture the specific sources of projected revenue, the timeline for realization, and the parties responsible for delivering the outcomes.” Implementing Better Forecasting Protocols Firms report three key challenges with respect to forecasting: unpredictability, internal resistance, and the difficulty of producing a forecast with confidence. Across industries, forecasting creates a pillar of predictability — a backdrop against which your firm can build strategies for resourcing projects and measuring success. Distorted firm forecasts artificially create higher working capital requirements, and overly-buffered and disjointed budgets residing across practice groups hinder the strategic adjustments needed to capitalize on unexpected opportunities. Although there will always be some unknowns, firms can start with reasonable assumptions. “Some matters are easy to predict. For instance, it’s safe to assume that Walmart will have a certain number of slip-and-fall cases, which you can bake into your forecasting assumptions,” said Brown. “Some clients might have an M&A growth strategy, which means that you can estimate the number of patents and the associated revenue per patent to get to a reasonable proxy. The point here is to focus on what you can confidently predict to build the foundation for your forecasting.” Overcoming Silos and Hedging Many law firms struggle with silos with respect to both data and practice groups; this presents a significant roadblock to firmwide transparency with respect to forecasting. Brown and his team address this issue by building two forecasts — based on key clients and top practice groups — because these specific views of business-value forecasting have proven to be enlightening, valuable, and actionable for firm leadership teams. “Lawyers live and die by their reputations. When they’re on the hook to hit a number, their reputation is at stake, and — because no lawyer is satisfied with a passing grade — they feel compelled to go above and beyond,” said Brown. “Exceeding the forecast is obviously a good thing, but not expected; eyebrows shoot up when a lawyer goes over the top multiple quarters in a row, because it indicates hedging. And, when lawyers hedge to cover themselves, we never have a true picture of our projected revenue stream, which impedes business planning.” Putting the Pieces in Place for Business-Value Forecasting It all starts with recognizing that you need a forecast that budgets on the go-forward at the partner and practice area level; and — at a minimum — the forecast should be revisited quarterly, but ideally in real time and on demand. Implementing technology that captures and analyzes pricing data and firm experience — like Intapp Pricing and Intapp Experience — can significantly improve the efficacy of your forecasting approach and ongoing process. The solution you choose should provide easy and centralized access to data firmwide, and require minimal manual processes to encourage adoption. Incorporating AI and machine learning means that your solution gets smarter from experience, and adjusts to new inputs to perform human-like tasks better. “We view Intapp as a valued contributor — not just a service provider — in our forecasting,” said Brown. “Because the Intapp folks live and breathe forecasting for law firms, they are able to provide an unparalleled level of expertise and technology to help firms get to where they need to be to realize the benefits of business value forecasting.” To learn more about implementing business-value forecasting at your firm, register to watch the webinar replay on demand . Contact Details Natalie Papaj +1 703-586-0048 natalie.papaj@intapp.com Company Website http://www.intapp.com

July 28, 2020 09:00 AM Eastern Daylight Time

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