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HPL Cyber Survey Finds Enterprise Cybersecurity Purchases are Driven by The Vendor’s Reputation, Not Cost or Expertise

HPL Cyber

A new survey of more than 250 corporate IT professionals conducted in March 2021, conducted by YouGov on behalf of HPL Cyber, indicates that the growth of the cybersecurity industry has led to increased clutter among vendors vying for IT professionals’ attention and share-of-wallet. In fact, the research revealed almost 30% of respondents don’t know the name of their current cybersecurity provider, and 68% are overwhelmed by the sheer number of cybersecurity vendors. “The cyber market is awash in brands that sound the same and use indistinguishable sales and marketing strategies,” said Ted Birkhahn, President of HPL Cyber. “This presents a real challenge for IT professionals who are under increasing pressure to sift through the clutter to find the right partner and solutions that best protect them from ever-evolving threats.” The research found the number one factor when it comes to purchasing cyber security products was brand reputation (41%), which outweighs other factors including cost, expertise and even third-party referrals. Nearly one-third (30%) of respondents cite a lack of brand awareness as one of the biggest barriers when purchasing from cyber vendors. What’s more, when making cybersecurity purchasing decisions, 55% say that case studies, webinars and news articles are more effective than traditional fear-based marketing. When deciding to make a purchase, articles published in cyber, tech and business publications ranked first on the list of resources used (33%) followed by proof of concept. Factors near the bottom of the list when deciding to make a purchase included advertising and cold calling. The Cyber Buyer’s Conundrum Buyers are overwhelmed, underfunded and face intense pressure to protect their organization’s assets from evolving cyber threats. Most respondents are concerned about an imminent cyber attack (95%); additionally, more than half of respondents (52%) cite fear of data loss, followed by 37% indicating a loss of reputation. But only 16% claim they purchase cybersecurity solutions after an attack, noting that the cluttered marketplace, being wary of “ fast-talking salesmen selling snake oil ” and “ a lack of product effectiveness and lack of documentation,” as major impediments on the path to purchase. “Sales and marketing teams in the cyber industry require a fresh approach in how they target, message their ability to solve their customers’ cyber defense challenges -- especially in the wake of a cyber incident where vulnerability is high and time is of the essence,” said Charles Sirois of HPL Cyber. “Buyers are skeptical and they need support throughout the buying cycle to better assess the reputation of the vendor, the value proposition of the product, and the alignment of the proposed solution to the problems they are trying to solve.” Additional Survey Findings: The survey also asked buyers about what they perceive as their company’s most pressing cybersecurity gaps and weaknesses. Email attacks topped the list (30%) followed by outdated systems and insider threats. The field is crowded and while most buyers purchase directly from cyber vendors, others still use managed services providers or third-party consultants: 82% of respondents purchase cyber products directly from Cyber vendors all or some of the time and if companies do not purchase directly, half (50%) use managed service providers followed next by consultants and advisors (41%). More than half (55%) of respondents said business enablement marketing (thought leadership, case studies, etc.) is more effective than fear-based marketing, signaling that while fear can be used as an effective motivator, it should be more significantly balanced with smart, insightful thought leadership that educates, informs, and provides thoughtful solutions. If the pendulum swings too far to fear-based approaches, it will likely damage credibility and reputation of the cybersecurity brand. For more information on the Survey, please contact Ted Birkhahn at tedb@hotpaperlantern.com. Research Methodology The Hot Paper Lantern Cybersecurity Survey was conducted by the independent research arm within HPL Cyber, in collaboration with YouGov. The survey was conducted online, with a total sample size of 252 U.S. cybersecurity buyers. The survey was administered in March 2021. About HPL Cyber HPL Cyber is a specialty area within HPL focused on helping cybersecurity companies grow. We help brands break through and achieve greater relevance through a combination of deep expertise in the cybersecurity industry, a unique comprehension of buyers’ perceptions and purchasing behavior, and a marketing formula with proven success. Please visit our website for more information: https://www.hplcyber.com Contact Details HPL Cyber Matthew Panichas +1 212-931-6190 mpanichas@hotpaperlantern.com Company Website https://www.hplcyber.com/

May 18, 2021 07:01 AM Eastern Daylight Time

The Digital Museum of the History of Japanese in New York

NY Consulate of Japan

The Japan History Council of New York Honors Asian American Pacific Islander Heritage Month with its Launch of ‘The Digital Museum of the History of Japanese in New York’ The Japan History Council of New York announced today plans to launch the Digital Museum of the History of the Japanese in New York on Tuesday May 18—making it the first East Coast digital archive to represent local historical figures of Japanese descent. The Digital Museum launch comes at a significant point of time, as May marks Asian American Pacific Islander Heritage Month, bringing to the forefront the identity and experiences of Asian Americans throughout history. The Japan History Council of New York was established on December 12, 2020 to collect, preserve, and share items (documents, photographs, movie, letters, and new reports) of historical and cultural significance to tell the story of the Japanese experience and community in New York and surrounding areas, and to pass it along to future generations. Materials collected span the fields of politics, diplomacy, business, science, culture, sports, education, community, and media, among others. The ultimate goal of the Council is to establish a physical Japanese History Museum in New York in the future. Woven into the strong tie between Japan and the U.S. today are the untold stories of countless Japanese, Japanese Americans, and Americans in New York and its surrounding areas. While some are well-known for their great contributions to history, others may be lesser-known, or have passed away without being recognized. The Digital Museum of the History of Japanese in New York aims to spotlight these significant people and to remember and honor them, including individuals like: · Toshiko Akiyoshi: Accomplished jazz pianist, composer, arranger, and band leader who has received fourteen Grammy Award nominations. In 1999, she became the first Japanese musician to be inducted into the International Jazz Hall of Fame. · Wataru “Wat” Misaka: College and professional basketball player, who in 1947, became the first player of Asian descent in the Basketball Association of America (now the NBA). He won the 1944 NCAA National Championship as a point guard for the University of Utah. · Jokichi Takamine: The founder of New York City’s Nippon Club, and a pioneering biochemist. In 1900, he discovered how to isolate the hormone adrenaline in an almost pure form. · And many others. The opening ceremony of the Digital Museum of the History of the Japanese in New York will be held virtually on Tuesday May 18, 2021, from 3:30pm-to-4:15pm Eastern Standard Time. Join the ceremony at this Zoom link. https://us02web.zoom.us/j/8475255008?pwd=Mm9Ta044QWNaMG9ZaHZNRnNhY3Rvdz09 Meeting ID: 847 525 5008 Passcode: 707351 One tap mobile +19292056099,,8475255008# US (New York) +13017158592,,8475255008# US (Washington DC) Please visit the website of the digital museum and to view the collections: www.historyofjapaneseinny.org Contact Details Consulate General of Japan in New York Japan Information Center +1 212-371-8222 pr@ny.mofa.go.jp Company Website https://www.ny.us.emb-japan.go.jp

May 17, 2021 12:32 PM Eastern Daylight Time

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Minuteman Press Franchise in Richmond, Kentucky Adapts and Grows During Pandemic as Essential Local Business

Minuteman Press International Inc

Pete Cummings and Chuck Bentley have owned their Minuteman Press printing and marketing franchise in Richmond since May 2014. While the COVID-19 pandemic was certainly the biggest challenge for people and local businesses everywhere, Pete and Chuck managed to remain open as an essential business, adapt their products and services to what local businesses needed during the pandemic, and position themselves for sales growth both during and after the pandemic as a result of their hard work. Pete says, “At the outset of the pandemic we were as alarmed as anyone else over not only what this could do to our business but our community and even the country as a whole. The prospect of slogging through months of economic slowdowns did cause us some anxiety in the beginning. However, we remained optimistic and determined to take advantage of any unique opportunities that the pandemic presented to those of us in the print world.” He continues, “It quickly became apparent that those businesses allowed to remain open would need COVID-related printing and signs in order to both safely assist customers as well as stay in compliance with state and local ordinances. We discovered that some organizations had been allotted grant money from the Federal Government to help with pandemic-related safety requirements. We honed in on those agencies to let them know we were open as essential business and local to them. They responded well to our outreach efforts and we ended up doing a considerable volume of business printing floor decals, signs, logo-imprinted face masks, and other safety-related products. Almost every business that chose to remain open had similar pandemic-related printing needs and we wanted to do everything possible, especially for our local small businesses, to provide them everything we could to help them navigate these unchartered waters.” “We primarily grew our business in 2020 through the expanded offering of signage, floor decals, posters, direct mail, and other essential printed items. We are anticipating that 2021 will see continued growth as more and more local businesses reopen and come back online.” -Pete Cummings, co-owner, Minuteman Press franchise, Richmond, Kentucky Supporting Local Businesses During and After the Pandemic Over the past year, Minuteman Press in Richmond has continued to reach out to local businesses as they reopen. Pete says, “We’ve seen a positive response from local business owners. Many of them seem as glad to see that we are still operating and succeeding as we are trying to help them achieve their own successes through these challenging times. I think in some ways we have had a galvanizing effect for local businesses as we are all in this together. It’s that ‘can-do spirit’ that can really lift others up and we are thankful to be a part of it.” As more restrictions continue to be lifted and other local businesses reopen and recover, Pete and Chuck are ready to help them with custom printing products and marketing services. Pete says, “Because we have stayed open the entire time, Minuteman Press has the experience of helping all different types of businesses at all different phases of the pandemic. We have proven to be a valuable partner and we are excited to provide our business community with as many resources as possible to enhance their marketing and sales efforts.” Pete continues, “Now that the tide is turning on the pandemic, we are encouraging clients to resume their direct marketing efforts. As conferences and events resume, we are promoting all of our capabilities including imprinted table throws, retractable banners, trade show displays, conference-related signage, and promotional products.” Direct mail was another key area of growth that Minuteman Press in Richmond experienced during the pandemic. Pete is excited about the future prospects of direct mail as well. He says, “Surviving and flourishing during the past year has required some adaptation. Last year, direct marketing became very challenging with social distancing becoming the norm. To continue growing we looked to direct mailings as an additional revenue stream. Based on the success we saw from these efforts, we have decided to fully embrace direct mail. We would certainly encourage other businesses to utilize direct mailings as a way to ‘connect’ with potential customers as they ramp up and reopen.” “ Contrary to what some would have one believe, printing is not dead. The increased demand for direct mailings can partly be explained by the ‘contact-free’ environment of the pandemic era. With that said, I believe it also underscores how printed advertising campaigns, when utilized effectively, can yield significant results for our customers. We have also diversified our offerings with signs, promotional items, and apparel. This provides our customers with the convenience of getting everything done under one roof through someone they trust will give them the level of service and quality they expect. So, the printing industry has evolved but those who evolve with the industry will see continued success.” -Pete Cummings Meet the People Behind the Business As Pete and Chuck celebrate seven years in business this month, they reflect on their journey as well as their experiences as Minuteman Press franchise owners. One interesting thing to note is that Pete and Chuck come from two very different backgrounds and did not have any printing experience until joining the Minuteman Press family. Pete explains, “I worked at a bank for roughly ten years after graduating from college and then owned/operated an outpatient pediatric rehabilitation center, offering Speech Therapy and Occupational Therapy to children. We were out of our home state of Kentucky at this time and once we had children we decided to return home. The same opportunities did not exist to operate a rehab center but I had small business ownership in my blood at that point and was actively looking for a good opportunity.” He continues, “Chuck was a school teacher for ten years and he was growing restless. He began looking for a business opportunity that would allow for more financial freedom for his family. He mentioned this to his uncle, Garry Conley, who just so happened to own a Minuteman Press franchise in London, Kentucky along with Chuck’s Aunt, Amy Conley. We sat down with Garry and he did a pretty good job explaining the benefits. It was evident he was running a profitable operation so we listened intently and after meeting with our Regional Vice President Gary Nowak, we decided to take the plunge.” “We opened in 2014 with zero customers and have seen steady growth every year since. Our rate of jobs quoted to jobs earned is very strong. We built the business, especially in the early years, heavily using direct marketing along with the Minuteman Press Internet Marketing program. Sometimes asking people for the opportunity to earn their business is all it takes to open the door to that first job. And once we get that first opportunity, we will almost always turn that person into a repeat customer either in the near future or somewhere down the road. Providing a quality product along with good, friendly service goes a long way.” -Pete Cummings As Pete reflects on the past seven years and especially 2020 when the pandemic first hit, he is thankful to be part of the Minuteman Press franchise family. He says, “We are very grateful for the efforts Minuteman Press International made fairly early on in the pandemic to help keep franchisees flourishing. There’s no question that things could have turned out differently. From continued guidance on how to operate as an essential business to initiating the free Bounce Back program to support local businesses, it was all instrumental in helping us navigate this unprecedented time.” When asked about the rewards of owning a business, Pete answers, “Financial freedom and the feeling that we can control our own destinies for us are the biggest rewards to business ownership. We can’t be the victim of a company downsize or see our jobs shipped overseas. We certainly work hard to achieve success but those efforts are going towards building something that directly benefits our families.” As for what advice he would give to local businesses right now, Pete sums it up best by saying, “Don’t lose heart. I know it has been a tough year but as more and more sectors of the economy ramp things up again, economic opportunities will return.” Pete Cummings and Chuck Bentley’s Minuteman Press franchise is located at 202 Wayne Dr., Ste. A; Richmond, KY 40475. For more information, call 859-314-1172 or visit their website: https://www.richmondky.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

May 17, 2021 10:00 AM Eastern Daylight Time

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RepairPal & International Bancard strike strategic partnership

International Bancard

International Bancard, an industry-leading technology and payment provider, has partnered with RepairPal, the largest trusted auto repair network for high quality and fair prices, to bring simplified, integrated payment solutions with a focus on cost, security, and technology to RepairPal’s certified network. “International Bancard is excited to partner with RepairPal. Their commitment to working with local business owners in the auto repair space is exemplary. With this partnership, RepairPal clients will have access to streamlined payment acceptance, business growth tools, and a tech stack which integrates with virtually all payment systems.”, says Mike Witonsky, Vice President Sales at International Bancard. “RepairPal Certified shops undergo a rigorous certification process, providing peace of mind to their customers by ensuring prompt, friendly service and quality repairs, backed by a local repair warranty. RepairPal is excited about this partnership with International Bancard, which will help our network of 2,800 RepairPal Certified shops to grow their business and provide their customers modern payment options in a secure and cost-effective way." Kathleen Long, VP/GM of Growth at RepairPal. About International Bancard International Bancard, is a Detroit-based FINTECH company providing payment acceptance solutions for businesses, financial institutions, Independent Software Vendors (ISVs), associations and Independent Sales Organizations (ISOs) throughout North America. We offer seamless, secure, innovative payment solutions, take pride in understanding the needs and challenges of our clients and act with a sense of urgency in everything we do. Please contact marketing@intlbancard.com with questions or for further information. About RepairPal Established in 2007, RepairPal connects consumers with certified trustworthy mechanics throughout the US. Large trusted companies including USAA, CarMax, Consumer Reports and International Bancard send their members and customers to RepairPal Certified shops, knowing they will get high-quality repairs at a fair price. More information is available at www.RepairPal.com. Please contact pr@repairpal.com with questions or for further information. Press Releases: https://news.repairpal.com/releases/press-releases Contact Details International Bancard Michael Witonsky +1 800-827-4880 marketing@intlbancard.com

May 17, 2021 09:00 AM Eastern Daylight Time

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CapM Advisors Adds Brian DeCicco as Managing Director to Lead Media Practice

CapM

CapM Advisors, an independent mergers and acquisitions advisory firm, is pleased to announce the addition of Brian DeCicco as a Managing Director. Mr. DeCicco is joining the firm’s New York City office to lead its media and information services practice. “We are excited to welcome Brian to our firm. He is widely regarded by leading media companies as a thought leader and an expert with deep competencies and industry relationships“ said Carlo Bronzini, Co-Founder and Partner at CapM. Mr. DeCicco spent over 12 years in mergers and acquisitions advisory at Berkery Noyes, where he led the firm’s media and information services group. He is a SIIA Emerging Leader Award winner, a distinction recognizing rising talent and leaders making a difference in the business information and media industries. He is also a M&A Advisor Emerging Leader Award winner (formerly known as ‘40 Under 40’), a distinction bestowed upon accomplished leaders in the investment banking community. “Brian is a great addition to our growing team,” said François Huré, Co-Founder and Partner at CapM. “His knowledge and capabilities strengthen CapM’s ability to support and deliver great advice to clients in the media and information services industries”. “I am thrilled to be joining CapM. The firm has led many high-profile transactions and I look forward to furthering our capabilities advising leading media, events, software and information services companies. I’m delighted to be partnering with the team and contributing to the firm’s continued success” added Mr. DeCicco. About Brian DeCicco Brian DeCicco has over twelve years of advisory experience in mergers & acquisitions and leads CapM’s media and information services practice. He has completed over 55 transactions within digital and traditional media, events, software and information services. Mr. DeCicco is highly regarded for his sell-side and buy-side M&A expertise and deep domain knowledge, having represented market leading B2B and consumer content, trade show & conference and SaaS & tech-enabled service companies. About CapM Advisors CapM Advisors is an internationally recognized independent mergers and acquisitions advisory firm headquartered in New York City. The firm is focused on delivering senior-level attention and advice to both domestic and international clients. Its business includes strategic and M&A advisory as well as restructuring. Principals at CapM have experience in a range of industries and have completed over $36 billion in transactions. For more information, visit www.cap-m.com. Contact Details CapM Advisors +1 212-502-3370 info@cap-m.com Company Website https://cap-m.com/

May 17, 2021 08:03 AM Eastern Daylight Time

New research: What do the UK's employees really want?

Futureheads

New research reveals what employees really want as UK job market rebounds - only 6% want to be fully based at home, 66% want flexible working and NOT unlimited holiday (12%) whilst only 16% believe their present work has purpose, despite valuing this as a priority According to official data from The Office of National Statistics (ONS), UK employers began hiring again in March with data showing the strongest rebound in permanent hiring for six years. As employers ramp up their searches, insightful new data from digital recruitment agency Futureheads suggests the criteria employees are looking for from new job roles - particularly in the tech sector - may look different to expectations in the post-pandemic world. Contrary to expectation, only 6% of workers want to be fully based at home, with the majority (68%) seeking a combination of work and home. Four out of five (81%) want to return to the office at least half the time, suggesting that workers are missing the benefits of being in a shared space. It seems that the unprecedented increase in home-working caused by the pandemic, rather than leading to a permanent shift, has instead driven a reflex to seek greater flexibility in work location. By far the biggest priority identified was flexible working, with 66% choosing this as appealing, whereas perks like unlimited holiday were listed as important by just 12% of respondents. Only 16% of those surveyed by Futureheads believed their work made a difference and had purpose, however more than a quarter (27%) saw the company’s mission being positive to society as a high priority, suggesting employers need to shape up to appeal to prospective and current employees. Said Be Kaler Pilgrim of Futureheads: “We wanted to run this research to find out more about the people behind the jobs in the UK tech sector, what makes them tick and whether their expectations have changed post-pandemic. We often see headlines about the tech sector and how it’s growing in the UK - but what motivates the people that move it forwards? The results of this survey are interesting to see and should help employers shape what they need to do to attract the best candidates when they’re looking to hire.” As lockdown restrictions ease, the Futureheads research suggests a potential boom in job-hopping, as more than half stated the pandemic had stopped them looking, but 30% have started looking since, with the potential for this number to grow as job security increases. Within this increasingly competitive market, employers will need to up their game to retain existing staff and appeal to desirable candidates. ENDS NOTES TO EDITORS For press enquiries, contact futureheads@yourssincerely.online. About Futureheads ( www.wearefutureheads.com ) We are Futureheads, a recruitment business that is all about digital media and all about being specialist. Founded in 2009 by three seasoned digital media recruiters and now a 40-strong team, we don't try to be all things to all people. Instead, we focus on what we're really good at and have a strong reputation built on honest, fuss-free delivery. The Futureheads team is built around our niche disciplines: - User Experience - Design & Creative - Service Design - Project Management - Product Management - Change & transformation - Technical - Executive. Our consultants are embedded into a niche area of digital so when you talk to a Futurehead you talk to a specialist who understands what you do and what you're looking for. Simple and, we hope, refreshing. So if you're looking to hire or be hired, for temporary, contract or permanent roles, come and talk to us. If we can't help you, we'll tell you. And if we can, happy days. Contact Details Yours Sincerely Amelia Strawson +44 7833 493677 amelia@yourssincerely.online Company Website https://www.wearefutureheads.com/

May 17, 2021 07:00 AM Eastern Daylight Time

4th ANNUAL LEADERS IN LIFE SCIENCES BREAKFAST ROUNDTABLE BRINGS KEY INDUSTRY PLAYERS TOGETHER

LevLane

The 4 th Annual Leaders in Life Sciences breakfast roundtable will take place at 7:00AM – 9:00AM EST on May 18, 2021, hosted by LevLane, Boston Healthcare Associates, and Buchanan Ingersoll & Rooney. Select healthcare business leaders will participate in a two-hour virtual roundtable discussion moderated by Stephen K. Klasko, M.D., M.B.A., President and CEO, Thomas Jefferson University and Jefferson Health. Topics will include insights to driving innovation, stakeholder perspectives, investment opportunities, and challenges relating to the future of digital healthcare. The goal of the roundtable is to have an interactive session where panelists can share meaningful insights and learnings with each other. Following the meeting, the discussion’s key insights, learnings, and implications will be summarized and shared with industry entities, as well as other key insight communications. “This event has been successful in years past and we’re excited for this year’s discussion given historic structural changes in healthcare delivery that we have observed over the last 15 months. It’s more important than ever to stay connected, for us as industry leaders and for policymakers, providers and consumers,” said Thomas Goss, PharmD, Senior Vice President, Boston Healthcare Associates. Edward Allera, Shareholder, Buchanan, Ingersoll & Rooney PC, agrees. “It’s beneficial for so many to produce meaningful collaborations when it comes to institutions, services, products, innovations and research. I’m happy to help create a platform to make this possible,” said Allera. Panelists will include: Amy Abernethy, M.D., Ph.D., Former Principal Deputy Commissioner & Acting CIO, FDA Tom Cassels, M.P.P, President, Rock Health Quinn Dufurrena, DDS, JD, Chief Dental Officer of United Concordia Dental Mark Haig Khachaturian, Ph.D., Chief Technology Officer, Wellvii Allison Oelschlaeger, BSFS, Director & Chief Data Officer, CMS Christopher T. Olivia, MD, Chief Executive Officer, Rothman Orthopaedic Institute Samantha (Mandy) J. Pulliam, MD, Chief Medical Officer, Renovia, Inc. Wendy Sanhai, Ph.D., M.B.A., Specialist Leader, Deloitte Consulting, FDA Richard Schwabacher, Senior Vice President of Digital Health and Chief Digital Officer, BioReference Laboratories, Inc. Michael Sherman, MD, M.B.A., Executive Vice President & Chief Medical Officer, Harvard Pilgrim Health Care and Tufts Health Plan “There’s so much talent and many bright minds in the life sciences industry. It’s crucial to bring this group together and give them the opportunity to share knowledge and introduce insights to their peers on a regular basis,“ said Timmy Garde, Chief Innovation Leader, LevLane. Attendance to the 4 th Annual Leaders in Life Sciences Breakfast Roundtable is limited. Please register at: LeadersInLifeSciences051821.com. Key insights will be released following the roundtable discussion. About Leaders in Life Sciences Leaders in Life Sciences is a partnership of LevLane, Boston Healthcare, and Buchanan, Ingersoll & Rooney PC. The group was formed to bring together thought leaders in the Life Science space to provide insights and solutions to the biggest challenges facing the industry. To learn more about Leaders in Life Sciences contact Timmy Garde at tgarde@levlane.com, Edward Allera at edward.allera@bipc.com, or Thomas Goss at tgoss@bostonhealthcare.com. Contact Details Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 14, 2021 07:01 AM Eastern Daylight Time

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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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Professional Services

HPL Cyber Survey Finds Enterprise Cybersecurity Purchases are Driven by The Vendor’s Reputation, Not Cost or Expertise

The Digital Museum of the History of Japanese in New York

Minuteman Press Franchise in Richmond, Kentucky Adapts and Grows During Pandemic as Essential Local Business

RepairPal & International Bancard strike strategic partnership

CapM Advisors Adds Brian DeCicco as Managing Director to Lead Media Practice

New research: What do the UK's employees really want?

4th ANNUAL LEADERS IN LIFE SCIENCES BREAKFAST ROUNDTABLE BRINGS KEY INDUSTRY PLAYERS TOGETHER

LevLane Announces Multiple Promotions and Role Changes

LevLane Announces Hiring of Chief Talent Officer, Adam Heagy