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Dynamic Works Institute to Launch CWDP Recertification Package at NAWDP Youth Symposium

Dynamic Works Institute

Dynamic Works Institute, a leading provider of transformative training for individuals, corporations and community-based organizations, will introduce its new Certified Workforce Development Professional (CWDP) Recertification Package at the National Association of Workforce Development Professionals (NAWDP) 2022 Youth Symposium, booth 211. The show will take place from November 14-16 at The Westin Charlotte (Charlotte, N.C.). Achieving CWDP certification demonstrates that a workforce development professional has completed the required training In order to maintain their CWDP certification, workforce development professionals must complete at least 60 hours of professional development related to one or more of the five competencies identified by NAWDP, which include: Customer Service Methodology, Diversity in Workforce Development, Labor Market Information and Intelligence, Principles of Communication, and Workforce Development Structure, Policies and Programs. The new CWDP Recertification Package from Dynamic Works Institute is specifically designed and delivered by workforce training experts to accommodate the schedules of busy professionals who wish to recertify for their CWDP certification. The Recertification Package includes a selection of live and asynchronous online course options covering all five core competencies identified by NAWDP, which customers can attend as their schedules allow. “We’re excited to introduce our new CWDP Recertification program, as it addresses an unmet need to help busy workforce development professionals receive the training they need for recertification,” said Paul Dunn, CEO of Dynamic Works Institute. “Our live and asynchronous online courses work with our customers’ busy schedules to build on their current skills and help improve job performance. In addition, they are specifically designed to meet the requirements outlined by NAWDP for CWDP recertification.” Dynamic Works Institute’s new Recertification Package can provide the full 60 hours of instruction required for CWDP recertification or supplement any remaining required hours necessary. Customers can choose from a selection of 30, 15 and 10-hour course options, with packages focused on case management, customer empowerment, working with special populations, and more. In addition, all customers are enrolled in 10 hours of free live training to support their success and build a network of peers. After finishing the course, customers receive their completed NAWDP paperwork and application form available for download and submission. To learn more about Dynamic Works Institute’s new CWDP Recertification Package, stop by booth 211 at the NADWP 2022 Youth Symposium, or visit https://dynamicinstitute.com/. About Dynamic Works Institute Dynamic Works Institute offers over 300 virtual, interactive courses, coaching and live webinars to transform the value and success individuals, corporations and community-based organizations derive from their work. The company’s convenient and relevant virtual training services, complemented with extreme customer service, develop the skills and mindsets that make work life more fulfilling. Contact Details Dynamic Works Institute Gena Leisten +1 513-238-4665 gleisten@dwfs.us O’Keeffe PR Dan O’Keeffe +1 513-221-1526 dan@okeeffepr.com Company Website https://dynamicinstitute.com

November 10, 2022 10:03 AM Eastern Standard Time

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US Navy Veteran Todd Harmon Talks Shop and Shares Growth Strategies for Minuteman Press Franchise in Cincinnati

Minuteman Press International Inc

US Navy Veteran Todd Harmon is no stranger to owning his own business. Prior to joining the Minuteman Press franchise family in April 2018, Todd had previously owned other small businesses and franchises. His Minuteman Press design, marketing, and printing center is located in the Kenwood area of Cincinnati, Ohio, at 7681 Montgomery Road. In this interview, Todd shares why he chose Minuteman Press, how his military and business experience has helped him in the printing industry, and how products such as signage and mailings with a heavy focus on Every Door Direct Mail have helped spur the growth of his printing business. What is your professional background? Todd Harmon: “I am a United States Navy Veteran. Prior to franchising, I owned an independent small business that manufactured new and refurbished pallets in the wood products industry. I have also previously owned two other franchises in the retail and restaurant industries. I chose Minuteman Press due to its #1 ranking in print franchising and the excellent work-life balance it would provide my family. Both of my children now work in the business with me. It also appealed to me as a privately owned company with a great royalty structure for franchisees.” What has the support from Minuteman Press International been like for you? Todd Harmon: “Local support from my field rep Ryan McIntyre and RVP Gary Nowak has been outstanding. They are a great resource when I need to discuss hiring/personnel and major business decisions. The FLEX software support team is always very responsive to our needs.” How do you describe your business and capabilities to potential clients? Todd Harmon: “I explain to clients that we are actually a print and small business marketing and consulting firm. Because of my previous business experience owning two other successful local franchises prior to Minuteman Press, I can really relate to these folks and help them reach their target customers through effective print and mail marketing strategies. Our customer service and fast turnaround times really set us apart from the competition.” What are the high-demand products and services that have really been helpful for your clients? Todd Harmon: “Signage, including installation if applicable, with fast turnaround times have really helped our clients. We can drop ship anywhere for them even on weekends. Quick design services for budget-conscious small businesses are much-appreciated by our customers. Our #1 key growth area is in direct mail services. We have also built a very strong Every Door Direct Mail (EDDM) business. We work with and educate our customers through every step of the EDDM process.” What are some of the key ways you’ve grown your business? Todd Harmon: “Our high level of customer service and fast turnaround times have led to many referrals. We have grown through participation in a local BNI networking group. I am committed to consistent SEO/SEM marketing, email blasts, direct mail, and always promoting our EDDM services at every opportunity.” How would you best describe your community? Todd Harmon: “We enjoy a very dense business community around our shop. There are offices, medical facilities, restaurants, and many non-profit firms in our local area, as well as schools and many large church organizations. All of our clients demand a high level of professional customer service that we strive every day to meet.” Why do you think printing remains so vital to businesses today? Todd Harmon: “Print is a more trustworthy advertising medium and can allow you to reach a more targeted audience. For instance, I believe an engaging, tangible EDDM mail piece with a strong offer will yield a higher ROI than other advertising mediums, especially for restaurants and home repair/service businesses.” What are the biggest rewards of owning your business? Todd Harmon: “Following my military service, I have always owned my own business. I get great satisfaction from operating a profitable customer service focused small business. I enjoy the challenge.” What advice would you give to other owners right now? Todd Harmon: “Minuteman Press gives you the freedom to make the print shop your own, allowing you to focus on your strengths. Embrace it and have fun. Also, h ire staff that will help you build a culture of customer service in your shop. ” Todd Harmon’s Minuteman Press franchise is located at 7681 Montgomery Road, Cincinnati, OH 45236. For more information, call 513-531-7600 or visit their website: https://minuteman.com/us/locations/oh/cincinnati22/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 10, 2022 10:00 AM Eastern Standard Time

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Volatus Aerospace Announces Closing of Synergy Aviation and iRed Remote Sensing Acquisitions

Volatus Aerospace Corp.

Volatus Aerospace Corp. (TSXV: VOL) (OTCQB: VLTTF) ("Volatus" or "the Company") is pleased to report that it has completed the acquisitions of Synergy Aviation of Edmonton Alberta, first announced on October 13, 2022 and iRed Remote Sensing of Emsworth, England, first announced on October 28, 2022. Synergy Aviation provides Volatus with a strong position in Oil and Gas infrastructure monitoring with the ability to introduce green drone technologies to provide a competitive advantage for growth in that sector. The addition of iRed reinforces the company’s offering in infrared inspection and expands its geographic presence in UK and Europe. “The addition of these two companies adds approximately $7.5MM in proforma revenue and $1MM in proforma EBITDA for the first nine months bringing Volatus proforma revenue to $30MM with a proforma EBITDA of ($1.63MM) for the first 3 quarter,” said Abhinav Signhvi, Chief Financial Officer for Volatus Aerospace. “The strong sales and positive EBITDA are particularly encouraging on the heels of our recently reported Q3 2022 revenue of $11.12MM with an EBITDA of $39,547.” “Our M&A strategy of adding accretive companies such as these to our portfolio provides added financial strength and strategic advantage consistent with our long-term vision,” added Glen Lynch, CEO of Volatus Aerospace. *Non-IFRS measure. Earnings before interest, taxes, depreciation and amortization ("EBITDA") should not be construed as alternatives to comprehensive loss or income determined in accordance with IFRS. EBITDA does not have any standardized meaning under IFRS and, therefore may not be comparable to similar measures presented by other issuers. The Company defines EBITDA as IFRS net loss excluding interest expense, depreciation and amortization expense. The Company believes that EBITDA is a meaningful financial metric as it measures cash generated from operations which the Company can use to fund working capital requirements, service future interest and principal debt repayments and fund future growth initiatives. About Volatus Aerospace: Volatus Aerospace Corp. is a leading provider of integrated drone solutions throughout North America and growing into Latin America and globally. Volatus serves civil, public safety, and defense markets with imaging and inspection, security and surveillance, equipment sales and support, training, as well as R&D, design, and manufacturing. Through our subsidiary, Volatus Aviation, we are introducing green and innovative drone solutions to supplement and replace traditional aircraft and helicopters for long-linear inspections such as pipeline, energy, rail, and cargo services. Volatus is committed to carbon neutrality; the fostering of a safe, equitable and inclusive workplace; and responsible governance. Forward-Looking Information This news release contains statements that constitute “forward-looking information” and “forward-looking statements” within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs, and current expectations of the Company with respect to future business activities and operating performance. Often, but not always, forward-looking information and forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the foregoing) be taken, occur, be achieved, or come to pass. Forward-looking information includes information regarding: (i) the business plans and expectations of the Company; and (ii) expectations for other economic, business, and/or competitive factors. Forward-looking information is based on currently available competitive, financial, and economic data and operating plans, strategies, or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to the Company, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs. Any and all forward-looking information contained in this news release is expressly qualified by this cautionary statement. Investors are cautioned that forward-looking information is not based on historical facts but instead reflects expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Forward-looking information and forward-looking statements reflect the Company’s current beliefs and is based on information currently available to it and on assumptions it believes to be not unreasonable in light of all of the circumstances. In some instances, material factors or assumptions are discussed in this news release in connection with statements containing forward-looking information. Such material factors and assumptions include, but are not limited to: the commercialization of drone flights beyond visual line of sight and potential benefits to the Company; and meeting the continued listing requirements of the TSXV. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. The forward-looking information contained herein is made as of the date of this news release and, other than as required by law, the Company disclaims any obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information.Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this news release. Source: Volatus Aerospace Corp. TSXV: VOL Contact Details Abhinav Singhvi +1 514-447-7986 abhinav.singhvi@volatusaerospace.com Company Website https://volatusaerospace.com

November 10, 2022 06:30 AM Eastern Standard Time

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NCMA and ASMC Collaborate to Support PPBE Reform

National Contract Management Association

CONTACT INFORMATION: Melissa Blacketer (703) 549-0360 blacketer@asmconline.org Dominick Belfiore dominick.belfiore@ncmahq.org FOR IMMEDIATE RELEASE: The National Contract Management Association (NCMA) and the American Society of Military Comptrollers (ASMC) announced today a collaboration to broaden perspective in support of Planning, Programming, Budgeting, and Execution (PPBE) Reform. "NCMA applauds the Congressional PPBE Reform Commission effort to meet current and future challenges of the warfighter," said Kraig Conrad, NCMA CEO. "Through this collaboration with ASMC, we will bring the perspectives of federal procurement and acquisition professionals to the process.” “The work on PPBE reform is critical to not only ensuring the resource allocation process continues to provide the optimal mix of forces, equipment, and support but also gains and maintains a technological and competitive advantage for the United States,” said Rich Brady, ASMC CEO. “We are delighted to collaborate with NCMA because gaining the views of federal buyers and sellers through this neutral forum will be extremely valuable.” ASMC formed a PPBE Reform Task Force in May 2022 to develop recommendations, raise awareness, and review and assess documents released by the Legislative Commission on PPBE Reform and other organizations. Their work involves conducting public forums and collaborations with organizations such as NCMA to inform recommendations with the widest possible areas of practice involved in PPBE. The NCMA community of contract management, acquisition, and procurement professionals are involved in acquisition strategies important to PPBE throughout the process. The National Defense Authorization Act for Fiscal Year 2022, Section 1004, created the independent Commission within the legislative branch on reform of the Department of Defense PPBE process. Congress and the U.S. Department of Defense appointed members of the Commission and directed the Commission to submit a final report of recommendations by September 24, 2023, to the U.S. Senate and U.S. House of Representatives Armed Services Committees, and the U.S. Secretary of Defense. About the Organizations: NCMA, founded in 1959, is non-profit professional society of over 18,000 members dedicated to the growth and educational advancement of procurement and acquisition personnel worldwide. NCMA strives to serve and inform the profession of buyers and sellers it represents and to offer opportunities for the open exchange of ideas in neutral forums. To learn more, please visit www.ncmahq.org. ASMC, established in 1948, is the non-profit educational and professional organization for persons, military and civilian, involved in the overall field of defense financial management. ASMC promotes the education, training, and certification of its members, and supports the development and advancement of the defense financial management profession. The Society provides professional programs to keep members abreast of current issues and encourages the exchange of information, techniques, and approaches. ### The National Contract Management Association (NCMA), which was founded in 1959 and is the world’s leading association in the field of contract management. The organization, which has over 18,000 members, is dedicated to the professional growth and educational advancement of procurement and acquisition personnel worldwide. NCMA strives to serve and inform the profession and industry it represents and to offer opportunities for the open exchange of ideas in neutral forums. To find out more, please visit www.ncmahq.org. Contact Details Dominick Belfiore +1 571-207-5151 dominick.belfiore@ncmahq.org Company Website https://www.ncmahq.org/

November 09, 2022 11:30 AM Eastern Standard Time

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BIO-key’s Integrated Solution Could Help Provide A Cost-Effective Cyber Insurance Solution

BIO-key International, Inc.

Organizations that rely on computers and digital media to accomplish vital business tasks would likely have cybersecurity as one of their primary concerns today. Banks and financial institutions must be especially careful about cyberattacks as they store vast amounts of their customers’ personal and financial data and any breach could result in huge financial losses for them and their customers while also resulting in complicated lawsuits. Customers rely on banks to deploy first-class security measures to safeguard their most valued possessions, financial assets, and information, making trust the most critical component when deciding on who to bank with. When a financial institution falls victim to a data breach or cyber attack, it results in irreparable damage to the foundational trust that underscores the customer-bank relationship. The healthcare industry also stores mountains of sensitive data, including patients’ personal information and medical history, and any data security breach causes untold damage to the reputation of the hospitals and the trust with their patients. The healthcare and financial services industries are required to adhere to strict compliance regulations like the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Payment Card Industry Data Security Standard (PCI DSS). To meet strict compliance laws, organizations must implement more robust and harder-to-hack security systems. What Is Cyber Insurance? If a company falls victim to cybercrime and a costly breach occurs, it may not have adequate resources to recover from the damage inflicted by the crime or to recuperate losses. In such cases, cybersecurity insurance may be required to minimize losses and ensure the attacks do not completely cripple the business. Cyber insurance is designed to help businesses and individuals hedge against internet-related risks and liabilities, including the potentially devastating effects of cybercrimes such as malware, ransomware, distributed denial-of-service (DDoS) attacks, or other methods used to compromise a network and sensitive data. It’s typically cheaper to obtain insurance coverage than to pay for recovery efforts and backup services from a company’s own funds if it is attacked and is often required by industry regulators. According to IBM (NYSE: IBM), the average cost of a data breach was $4.24 million in 2021, a 10% increase from 2020. In 2019, a major provider of credit cards and consumer lending Capital One Financial Corp. (NYSE: COF) experienced a large data breach that impacted 100 million people in the United States. According to Reuters, this event resulted in an $80 million penalty apart from customers leaving the Capital One platform. Fortunately for the company, Capital One had $400 million in cyber insurance and was able to avoid severe financial repercussions. Cyber Insurance By Itself Is Not The Answer While many organizations are looking to add cyber insurance to their security arsenals, they may end up paying very high insurance premiums if they do not already have a strong cybersecurity solution in place. BIO-key International Inc. (NASDAQ: BKYI), a provider of secure access-management solutions, believes it may have the right tools to help. The company says that its Multi-factor Authentication (MFA) solutions offer the dual benefits of securing the workplace from cyber attacks, while also ensuring a lower cost on cyber insurance. Insurance premiums increasingly tend to be extremely high when the company does not already have adequate security solutions in place. Multi-factor Authentication is a process that enhances login security by requiring users to verify their identity with more than just a username and password. BIO-key’s authentication solution involves the use of Identity-Bound Biometrics (IBB), a type of authentication that verifies the identity of the individual behind the keyboard through biometric factors like fingerprint and palm scanning and face recognition. Its signature product — PortalGuard® IDaaS (identity-as-a-service) — supports various authentication options to meet the security goals of most modern organizations, according to the company. PortalGuard enables accessibility to a suite of apps from multiple devices without requiring the user to manage numerous difficult-to-remember passwords. Its MFA aspects, including biometric authentication options like IBB, prevent unauthorized access to business applications, which may be especially beneficial in post-COVID times where working remotely has almost become the norm in most organizations. A cyber insurance policy is not a substitute for cybersecurity. Companies still need to have a complete security suite installed to remain protected. Cyber insurance can help soften the blow caused by a security breach, complementing the cybersecurity solution in place and serving as part of an overall cyber risk-management plan for companies. To learn more about BIO-key’s MFA solutions, visit its website. BIO-key is revolutionizing authentication and cybersecurity with biometric-centric, multi-factor identity and access management (IAM) software managing millions of users. Its cloud-based PortalGuard IAM solution provides cost-effective, easy to deploy, convenient and secure access to devices, information, applications, and high-value transactions. BIO-key's patented software and hardware solutions, with industry-leading Identity-Bound Biometric (IBB) capabilities, enable large-scale Identity-as-a-Service (IDaaS) solutions, as well as customized on premises solutions. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

November 09, 2022 08:00 AM Eastern Standard Time

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As More Governments Continue to Legalize Cannabis, Suitable 420 Properties Continue to Grow

Benzinga

U.S. cannabis sales in 2021 topped $25 billion and are forecasted to reach $33 billion by the end of 2022. The industry’s rapid expansion has increased demand for buying and leasing cannabis properties. Finding suitable retail space is an issue many cannabis business owners face. 420 Property has made the search more convenient by listing cannabis real estate and businesses available to buy or rent. This property management company connects you with financial institutions to fund your business and professionals to help you with zoning and making the right investment decisions. Navigating Zoning Requirements for Cannabis Properties Zoning laws regulate land uses, enforcing certain restrictions on the property. Although your state’s law permits cannabis sales, a locality has specific zoning requirements. Each municipality enforces restrictions on properties, such as enabling cannabis businesses to operate only on specific streets, determining how and where the business can be advertised and prohibiting the business from being located within 1,000 feet of a school. The numerous limitations placed on cannabis business owners make it difficult for them to set up operations. Navigating local zoning requirements and finding the ideal site for your business is best achieved by working with a property management company. Getting into the Cannabis Industry the Right Way Setting up a cannabis business is a long-term investment that requires you to choose the best method of acquiring real estate. That helps you budget and increases your chances of success. Cannabis Real Estate for Sale Buying cannabis real estate requires you to find a green-zoned property. The ideal way to finance it is with cash. Some banks are allowed to issue loans to cannabis businesses, but they’re accompanied by high fees and interest rates. Investors can choose from several premium cannabis real estate listings in California, New Jersey, Illinois, Oregon, Washington and Michigan. If those listings aren’t suitable, more are available on 420 Property. Cannabis Real Estate for Lease One of the benefits of leasing a property for your cannabis business is that you’re not concerned about the market tanking and decreasing the value of your property. Leasing retail space also requires you to have less upfront capital than buying real estate. Exiting an unsuccessful venture is more viable if you rent rather than own the property. But a major challenge entrepreneurs in the cannabis industry face is high rent. Fortunately, it’s possible to find affordable cannabis retail space to rent. You can visit 420 Property ’s website for a larger selection of real estate to lease. Cannabis Businesses for Sale Setting up a cannabis company from scratch and acquiring all the licenses, equipment and establishing a client base can be an arduous and lengthy process. You can circumvent those challenges by buying an existing cannabis business. Choose a cannabis business for sale or check out 420 Property to connect with a broker who will help you find a great offer. Cannabis Investment Opportunities Instead of setting up a business and being involved in the operations, you can profit from the cannabis industry as an investor and earn passive income. Select the best cannabis investment opportunity and let your money work for you. 420 Property lists numerous investment options for you to explore. Cannabis Real Estate Has Massive Growth Potential Considering that some experts predict the cannabis industry will reach $70 billion in annual sales by 2030, demand for cannabis real estate is rising. You require the assistance of a property management company that will provide guidance about zoning requirements and assist in finding real estate that suits your needs. You can find cannabis listings, financing, insurance, and cannabis real estate brokers on 420 property Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2022 04:25 PM Eastern Standard Time

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Arcwide Expands Global IFS Cloud Services Offering With Opening Of Chicago Office

Arcwide

Arcwide, the joint venture of BearingPoint and IFS dedicated to the deployment of IFS Cloud services, today announces the opening of an office in Chicago. The latest opening is Arcwide’s 12th in twelve different countries, a step towards its goal of 20 by 2025, and marks the company’s expansion into North America. Arcwide is a joint venture with a truly unique business transformation proposition: uniting technology innovation and professional services to help companies accelerate the realisation of value. It provides an unrivalled combination of professional services and IFS cloud ERP experience to deliver people-centred business transformation. Working collaboratively, Arcwide offers a single, unified service to implement and manage IFS Cloud. This means that companies can realise business value faster, with lower risk. Philippe Chaniot, Arcwide’s CEO, says of the office opening: “Our ambition is to become the worldwide leader in the IFS services marketplace, solving complex challenges and helping our clients to envision and realise their business goals. “Expanding into North America is a significant part of our aggressive growth plans for 2023 and will allow our increasingly wide global resource pool to deliver projects to businesses on both sides of the Atlantic.” The announcement comes as Arcwide is named Growth Partner of the Year in the 2022 IFS Partner of the Year Awards, which recognise the achievements of IFS's partner ecosystem across all industries, countries, and market segments. The award celebrates Arcwide’s accelerated growth and rapid implementation over the past 12 months. Andy Green, Arcwide COO, comments: “We are delighted to receive this award, Arcwide is only just getting started with highly ambitious plans for growth in the near future so it’s great to receive such recognition so early on in our journey. We are committed to delivering business growth for our clients, and we look forward to expanding our reach as we move into America.” About Arcwide Arcwide is a joint venture with a truly unique business transformation proposition: uniting technology innovation and professional services to help companies accelerate value realization. Combining the world-class business technology consultancy of BearingPoint with the best-in-class cloud technology and innovation of IFS, Arcwide expands the successful and well-established partnership between the two companies, which have been working in lockstep since 2017 to create significant value for their mutual clients around the world. For more information, please visit arcwide.com, or follow Arcwide on Twitter and LinkedIn. Contact Details Arcwide Hannah Syers +44 7566 226202 hannah@fox.agency Company Website https://www.arcwide.com/en/

November 08, 2022 08:00 AM Eastern Standard Time

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Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness

Assembly

Global omnichannel media agency Assembly has named Joel Coppersmith to a new role as Global Director of Measurement & Effectiveness. Throughout his more than 3-year tenure at Assembly, Joel has worked alongside stakeholders across the agency to define and evolve our approach to measurement, and key to this new remit will be standardizing measurement and effectiveness strategy globally while staying agile to the change in the media and measurement landscape. There is more pressure than ever on CMOs and marketing leaders to drive performance, which has in turn increased the accountability of Marketing to deliver change and growth across businesses effectively. But with disparate media platforms, emerging media formats both on and offline, and changing privacy regulations, it’s a complex challenge – one Assembly is well positioned to solve. “We can offer clients answers to questions around the efficacy of their investment and the role their media budget is playing in delivering their brand and business objectives. Our focus is on equipping clients with strong, compelling arguments that they can use internally to explain the role that Marketing is playing and the value it's driving,” said Joel Coppersmith, Global Director of Measurement & Effectiveness. Assembly has dedicated time and investment towards bringing our measurement strategy to life across the agency, with Joel leading a significant effort to upskill and transform talent’s knowledge of the measurement landscape to have more informed, solution-oriented conversations with clients. And given the current economic climate, measurement is of even greater importance for marketers. Joel added, “With the challenging economic reality, paired with the disruptions to the online tracking environment via legislation and consumer pressure, there is a lot of uncertainty for businesses – this makes the need to prove the value of delivery even more crucial, making its way to the top of brands’ priority lists.” “The ‘Effectiveness’ part of the role is the crux of what we’re about. It’s about understanding why and how Performance and Brand media impacts consumer behavior, and how that drives growth for a business,” said Coppersmith. Assembly Managing Director of Europe, Kate O’Mahony, added, “Joel represents the very best of Assembly: embracing change, and driving progressive growth, which is how we think about our measurement and effectiveness strategy for clients. With Joel dedicated to this charge, we can help our clients and teams break through the complexities and ensure their marketing programs are adding the value to their businesses that they should be.” About Assembly: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 08, 2022 04:00 AM Eastern Standard Time

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Eugene Riverfront Festival, Produced by REVERE Event Experience, Earns Highest Level of Certification by the Council for Responsible Sport

REVERE

The Council for Responsible Sport has awarded The Eugene Riverfront Festival, produced by REVERE Event Experience of Hillsboro, Oregon, its highest level of certification for sustainability initiatives in the production of the Festival this past July. The non-profit Council rigorously reviews responsibly produced events, and awarded the Eugene Riverfront Festival, which ran concurrently with the World Athletics Championships, “Evergreen Certification” for the Festival’s social and environmental responsibility. Tony Fisher, president of REVERE Event Experience, said REVERE and the City of Eugene shared the goal of achieving Evergreen certification from the outset of the project. “We worked in close collaboration with the City from the initial planning to the final implementation of the Festival to ensure it represented the values that the city’s residents hold dear: minimizing the environmental footprint of the event while maximizing its inclusivity to create a ten-day long destination for citizens to celebrate and participate in the excitement taking place in their community.” The Council for Responsible Sport’s vision is to “embrace purpose through play,” by certifying sporting events that have made progress to reduce their environmental footprint and increase positive impacts on their local communities and society. Council Board member Bridget Franek LeMay says the Festival was awarded 56 out of a maximum of 61 points in the certification process. "Achievement at this level demands a high degree of commitment and attention to detail. The collaboration and innovation across all aspects of the event production was impressive and inspiring.” LeMay added that The Eugene Riverfront Festival is only the 21 st event to receive Evergreen Certification. Fisher points to a critical collaboration with Kilowatt One, a California-based company focused on designing and executing sustainability programs for live events, to devise and implement the myriad strategies that enabled the certification. “With the guidance of Kilowatt One, the Festival reduced waste by providing reusable dishware and compostable forks, knives, and spoons, collected food waste, and worked with local organizations to create a welcoming space for attendees to enjoy connection, conversation, and community building.” Deveron Musgrave, acting Waste Prevention Manager with the City of Eugene, said, “We are excited to have achieved the goal of Evergreen Certification for this free, family friendly, community festival,” and she echoed Fisher’s sentiment that intentionality made it possible for the Festival to showcase the “community’s legacy of innovation around waste prevention. Contact Details REVERE Event Experience Tony Fisher +1 541-914-3410 tony.fisher@experiencerevere.com Company Website https://www.experiencerevere.com/

November 07, 2022 01:43 PM Pacific Standard Time

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