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Tykes, Inc. Selects BEASY’s NFT Management Platform to Power New Tykeland Marketplace

Beasy, LLC

Blockchain Made Easy, LLC (dba BEASY) announced today it has signed a multi-year enterprise licensing agreement with Tykes, Inc., a leading provider of digital likeness artwork to professional and college athletes as well as university sports and recruiting programs. Through the licensing agreement, Tykes will adopt Blockchain Made Easy’s private-labelable core blockchain platform called BEASY Authentication ™ to NFT-enable Tykeland, Tykes soon-to-be released online marketplace. Using BEASY’s technology, Tykeland plans to offer limited edition Tykes designs for use by Tykes customers as NFTs, including sovereign digital names and identities for use on any blockchain-based marketplace. In addition to Tykes use of BEASY’s technology, BEASY is using Tykes designs as player avatars within BEASY’s flagship sports and entertainment application called AthleteChain™. “We’re thrilled to be working with Tykes,” says Bob Kramich, Founder and CEO of BEASY. “By transforming the Tykes they already trust and love into sovereign digital identity avatars, universities and athletes can jumpstart NFT collaboration and revenue generation with trust.” Designed specifically for the sports and entertainment industry, AthleteChain ™makes it easy for players, universities, teams, and sponsors to generate NFTs directly from their own computers, then sell and track them on any website or NFT marketplace. The first of its kind in sports, BEASY AthleteChain ™ is a multi-party consensus network (MPCN), designed to verify and maintain the true state of asset ownership across all permissioned users, while also enabling users to buy, sell, trade or transfer intellectual property rights for physical and digital goods directly with one another. “Through BEASY’s solution, our customers can use their existing Tykes to jumpstart new revenue streams while also learning about blockchain, NIL, and NFTs in a way that’s already aligned with how they recruit and operate today,” says Jason Woullard, CEO and Founder of Tykes, Inc. “Offering blockchain-authenticated Tykes to our valued customers is a natural extension of the work we are already doing for them,” Jason adds. # # # About BEASY ™ Blockchain Made Easy ™, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™, is a permissioned blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com. About BEASY AthleteChain ™ BEASY AthleteChain ™ is a turnkey SaaS software product enabling users in sports to create and manage NFTs directly from their personal computers and sell on any NFT marketplace or Shopify-enabled website using both credit cards as well as cryptocurrencies. A comprehensive yet extremely easy-to-use blockchain enablement platform, AthleteChain™ benefits aspiring athlete entrepreneurs with business benefits such as personal brand trademarking and proof-of-use, quality-at-the-source contract-to-smart contract creation and control, business partner and friend network administration, perpetual revenue tracking, contract compliance verification, and more. For more information go to https://beasy1.com/athletechain About Tykes, Inc. Founded in 2014, Tykes is a design-centered messaging company which creates ‘art that articulates’ for professional and college athletes, universities and global brands. Tykes digital avatars and designs enable everyone from individuals and entrepreneurs, to Fortune 500 enterprises to break through marketing clutter and connect with target audiences in relevant, intelligent and timely ways. Tykes branded designs are proven to increase customer engagement, brand loyalty and revenues. Connect with Beasy Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Connect with Tykes https://www.mytyke.com/ Facebook: https://www.facebook.com/tykeland Twitter: https://twitter.com/tykeland Instagram: https://www.instagram.com/mytyke/ Contact Details Beasy, LLC. David Kaupp info@beasy1.com Tykes Jason Woullard, CEO info@mytyke.com Company Website https://www.beasy1.com

October 21, 2021 04:14 PM Eastern Daylight Time

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TEKEVER AR5 UAV successfully deployed using SES's Governmental Pooling and Sharing System

Get SAT

Tekever, a global aerospace and defence company, announced the successful deployment of the Tekever UAV AR5 over Portugal’s west coast, using satellite communications services developed in the framework of the European Space Agency (ESA) programme aimed at developing Pooling and Sharing systems. Known as PACIS-1, the project was deployed by the consortium led by SES’s wholly owned subsidiary SES Techcom. SES Techcom’s ISR demonstration in Portugal was enabled by the company’s high-performance managed satellite communications service which seamlessly integrated the ecosystem partners’ capabilities. As part of the demo, Get SAT’s innovative multi-orbit terminal supported the mission requirements needed at a low SWaP (Size, Weight and Power) to complete the mission. Once airborne, the terminal was activated for the Beyond Radio Line of Sight mission, with SES’s ubiquitous coverage via satcom providing connectivity for the flight. Tekever’s AR5 UAV live streamed HD video and collected data from the Maritime Moving Target Indicator (MMTI), video footage, and electro-optical/infra-red (EO/IR). “As part of the PACIS-1 project with ESA, we brought together an ecosystem of partners to develop the Pooling and Sharing System that benefits governmental and institutional end users, giving them access to top of the range defence and civil capabilities in the most efficient way, anytime they need it,” said Alan Kuresevic, Managing Director at SES Techcom. “The demonstration we held in Portugal showcased a seamless high-performance ISR service that integrates partner capabilities and that is enabled via a satellite communications network. Through access to SES’s multi-orbit fleet, more of secure and resilient communications on the move can be enabled, ensuring reach for all types of critical operations, whether in the air, at sea or on land.” “We are very glad to take part of the multiple end user satellite service demonstrations conducted during this project and contribute to showcase the benefits of Pooling and Sharing systems”, said Ricardo Mendes, Tekever CEO. “They truly enhance Tekever AR5 performance and address the needs of European governments for simple and easy access to secure satellite communications that can leverage their existing operational capabilities in areas such as civil protection and maritime surveillance”. “We were pleased with the resiliency and beam switching demonstrated during this deployment”, said Kfir Benjamin, CEO at Get SAT. “During the course of the mission the Get SAT terminal provided the necessary throughput and demonstrated its multiple-satellite support capabilities”. The PACIS-1 project led by SES Techcom is intended to provide Governments and Institutions with secure services over different governmental and commercial satellites and across several frequency bands. Once fully operational, the PACIS-1 project will offer users guaranteed service access, so they can quickly communicate anytime, anywhere. Get SAT offers compact, all-in-one, innovative, multi-band SATCOM solutions that are deployable on platforms across sea, land and airborne operational environments. Get SAT units operate on both GEO and MEO satellite constellations and support seamless data transfer over satellite links. For the demo in Portugal, the Get SAT Milli SAT H LW KU band with 55W BUC terminal secured a link within three minutes. About TEKEVER TEKEVER offers a revolutionary UAS-based surveillance-as-a-service solution, delivering actionable real-time intelligence across ultra-wide areas. With absolute focus on gathering intelligence to support the most demanding missions, TEKEVER’s UAS product-line is designed and engineered to deliver the most advanced technical and operational capabilities, with extreme ease of use, and a business model that makes easily available at a global scale. TEKEVER has Engineering and Production facilities in the United Kingdom and Portugal, and works closely with a global partner network to provide local support to customers worldwide. The PACIS-1 project dovetails with Tekever’s European Maritime Safety Agency (EMSA) contract to establish Europe’s first unmanned commercial maritime surveillance and environmental monitoring services, which could be worth as much as EUR 77 million. The solution is being used to monitor trafficking, illegal migration, and IUU (Illegal, Unreported and Unregulated) fishing. POC: Filipa Martins filipa.martins@tekever.com About SES Techcom SES Techcom is a wholly owned subsidiary of SES that develops and delivers innovative and tailored end-to-end satellite-enabled solutions and services to governmental, institutional and supranational partners and customers. Leveraging its expertise in managing complex system integration projects, the company is a longstanding partner for institutional customers such as the European Commission and ESA on quantum communication infrastructure, navigation, defence & security, humanitarian and disaster response initiatives. Further information is available at: www.ses-techcom.com PACIS-1 PACIS-1 is part of the ESA programme aimed at developing Pooling and Sharing Systems (artes.esa.int/4s-govsatcom-precursor) and the first step in demonstrating how the European space industry can support the European Union’s GOVSATCOM initiative and leverage governmental and commercial satellite services to provide secure access to satellite communications for a wide range of governmental applications. The project led by SES’s fully owned affiliate SES Techcom, was designed to put in place the architecture and service concept of PACIS-1, leveraging the space assets and ground infrastructure of the stakeholders involved in the project. Other industrial partners that have joined the consortium included Redu Space Services, GovSat, ST Engineering iDirect (Europe), QinetiQ and Tekever, and provided specific technological contributions, including engineering, satellite capacity, commercial, project management and other services. About SES SES has a bold vision to deliver amazing experiences everywhere on Earth by distributing the highest quality video content and providing seamless connectivity around the world. As the leader in global content connectivity solutions, SES operates the world’s only multi-orbit constellation of satellites with the unique combination of global coverage and high performance, including the commercially proven, low-latency Medium Earth Orbit O3b system. By leveraging a vast and intelligent, cloud-enabled network, SES is able to deliver high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries over 8,650 channels and has an unparalleled reach of 361 million households, delivering managed media services for both linear and non-linear content. The company is listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: www.ses.com. About Get SAT Get SAT is the leading provider of Micronized Satellite Terminals. The InterFlat is the latest breakthrough in antenna panel technology, providing the world’s highest efficiency performance in the smallest package. Combining the InterFlat with our state-of-the-art control and tracking mechanism, creates the most powerful and fully contained satellite terminal system. The InterFlat is a leap forward in capability and SWaP, enabling us to provide truly portable, full duplex, wide-band satellite communications. GetSAT customers include top tier defence, commercial and technology companies. The Get SAT team is composed of industry leading experts with multi-disciplinary skills, dedicated to providing an exceptional, agile and affordable customer experience. Further information is available at: www.getsat.com Get SAT CONTACT: Ayala Pinhasi +972-76-5300700 info@getsat.com About ESA The European Space Agency (ESA) is Europe’s gateway to space. ESA is an intergovernmental organisation, created in 1975, with the mission to shape the development of Europe’s space capability and ensure that investment in space delivers benefits to the citizens of Europe and the world. European Space Agency (esa.int) TIA The Telecommunications and Integrated Applications Directorate (TIA) supports innovation to boost the competitiveness of European industry in the global space market. This involves a wide range of activities, from space-based technology, systems, product for telecommunications development to the down-to-Earth application of space-based services. It also calls for engagement with a wide range of industrial, academic and institutional partners. Contact Details Ayala Pinhasi info@getsat.com Company Website https://www.getsat.com/

October 21, 2021 09:00 AM Eastern Daylight Time

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New Plant Nutrient Analysis at MCR Labs Can Help Growers Save Money and Improve Yield

MCR Labs

MCR Labs is now offering a Plant Nutrient Analysis to home growers and commercial cannabis cultivators. The test provides cannabis growers with a detailed breakdown of the presence and concentration of 11 micro and macronutrients found within the tissue of submitted plant samples. MCR Labs is a licensed independent testing lab providing compliance testing to marijuana establishments, but Plant Nutrient Analysis is an optional screen not required for compliance testing of legal cannabis products. This test is designed to help growers improve plant health and productivity, optimize cultivation practices, and cut costs related to supplemental nutrient feeding. “Nutrient analysis offers a lot of beneficial data that could fundamentally change how growers assess and maintain healthy plants,” said Michael Kahn, MCR Labs founder and CEO. “Seeing trends and correcting imbalances early could mean bigger yields and better quality output.” By launching testing services beyond their state’s compliance scope, MCR Labs hopes to strengthen their role as a partner to growers and cannabis businesses looking to get the most out of their plants. “The goal in developing this test was to give our clients access to insights about nutritional deficiencies or excesses that can save them time, effort, and money spent on keeping their plants happy,” said Julie Martellini, MCR Labs scientific operations manager. MCR Labs has begun accepting samples for Plant Nutrient Analysis at their Massachusetts facility. They plan to offer this service at all of their facilities by the end of the year. About MCR Labs: MCR Labs is one of the longest operational cannabis testing laboratories on the East coast with facilities operating in several legal cannabis markets. We are ISO/IEC 17025:2017 accredited providers of analytical cannabis product testing and R&D services committed to assisting licensed marijuana establishments, patients, researchers, entrepreneurs, and advocates. Our team of chemists and pharmaceutical scientists are dedicated to advancing public health and safety through leading-edge chemical analysis of cannabis products and offering unparalleled guidance and support for partners, regulators, and the communities we serve. For more information visit http://mcrlabs.com. Contact Details MCR Labs Joe Crinkley +1 857-230-0839 joe@mcrlabs.com Company Website http://mcrlabs.com

October 20, 2021 12:05 PM Eastern Daylight Time

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Symphony is securely connecting clients to their private banks in Asia via WhatsApp and WeChat

Symphony Communication Services

HSBC Global Private Banking has engaged Symphony - the leading markets’ infrastructure and technology platform- to develop and deploy HSBC GPB Chat, a client engagement platform that enables the private bank’s clients to interact with their relationship management team via one-to-one chat, group chat, document sharing and video/audio conferencing on WhatsApp or WeChat, in a secure and compliant way. Symphony was the technology vendor selected due to its ability to deliver secure, compliant collaboration technology at scale; its expertise in audio-video conferencing; and its open architecture. This architecture has powered an integration that seeks to enrich the client experience. Digitalization - as well as competition from non-traditional players - is raising the expectations of banking clients, who now benchmark their online experiences against the convenience of digital apps in their daily lives. This has created a demand for increased personalisation and a need to engage with banking clients on their preferred chat platform. Symphony CEO Brad Levy said: “We are proud that our WhatsApp and WeChat integrations are allowing institutions like HSBC to connect with their clients through their preferred channel of communication and in a secure and compliant way.” Symphony’s CONNECT solutions - with integrations for WhatsApp and WeChat - reduces the digital distance between a financial firm and its clients, and offers compliant connectivity regardless of the client’s choice of platform. About Symphony Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com. Contact Details Symphony Communication Services Odette Maher odette.maher@symphony.com Company Website https://symphony.com/

October 20, 2021 01:37 AM Eastern Daylight Time

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Save Highlands Committee Seeks Justice Through the Legal System

Save Highlands

A group of homeowners working to protect the people whose livelihoods depend on travel and tourism, the personal rights already vested in individual property owners, and inclusivity in the Town of Highlands have taken legal steps to protect their neighbors and their rights. Asheville, North Carolina, law firm Allen Stahl + Kilbourne has filed a legal complaint on behalf of Save Highlands against the Town for its decision on August 24, 2021, to ban all vacation rentals in R1, effective January 3, 2022. “We are happy to give a voice to so many local workers, homeowners, and businesses who are adversely affected by this impetuous decision,” said Kristy Jones Favalli, a member of the Save Highlands group. “It’s unfortunate that we’re in this position and that no conciliatory efforts have been made on behalf of the Town. Simply put, this is a matter of due process – we truly believe the law is on our side and that justice will prevail.” The Town of Highlands has allowed vacation rentals for decades and has permitted many property owners to make substantial investments based on that policy. In order to protect property rights and the economic welfare of the community, Save Highlands is seeking declaratory relief from the Court to prevent the Town of Highlands from discriminating against property owners’ ability to use their property as they see fit, while providing favorable treatment to other property owners. They do not seek monetary damages from the Town of Highlands. The members of Save Highlands recently sent the following letter to Town residents regarding the issue: Fellow Lovers of Highlands, As you are all well aware, Highlands is an inclusive family of year-round residents, seasonal homeowners, visitors, restaurateurs, artists, landscapers, retailers, housekeepers, entrepreneurs, builders, realtors, plumbers, electricians, and many others. All these groups are inter-woven into the fabric that makes this town so special, and while some may not realize it, all of these groups benefit from vacation rentals. For four decades the Town of Highlands communicated to countless property owners and visitors that there were no restrictions on vacation rentals. The Town has happily accepted rental tax revenue and welcomed renters for decades. That changed this summer when a small but vocal HOA voted to bring legal action against the Town of Highlands. On August 19 th, the Town meeting opened with the statement “this is the beginning of a long discussion on vacation rentals,” and less than a week later the Board voted to ban them. The people and the businesses of Highlands were blindsided. In response, Save Highlands was created. Sadly, we are being positioned as faceless investors. The truth is that we have been part of the community for decades and many of us are full-time residents. One member has had property and family rooted in the town since the 1920s, another since the 1880s. We are not a group of faceless investors. We are your neighbors and, just like you, we want what’s best for this Town. On October 13, the Save Highlands group of homeowners took the first legal step to retain personal property rights in the Town of Highlands. To be clear, this is not an action we wanted to take. The Town Commission simply has no legal authority to ban all vacation rentals in R1. Unfortunately, neither Mayor Taylor nor anyone from the Town of Highlands have come to the table with negotiations or made any attempt to find common ground. In effect, all remaining options for cordially protecting the rights of property owners and saving Highlands have been exhausted. We firmly believe the law is on our side regarding this issue. Banning rentals will not only have a crippling financial effect on Highlands, but also fracture its people unnecessarily. In fact, it’s already happening. This action has created an artificial divide between neighbors when together we could address the issue thoughtfully, taking the entire community’s input into consideration. A vacation rental ban will have a substantial negative effect on tax and business revenue and lead to a devastating loss of income for countless Highlands residents. Banning rentals could mean an annual loss of 19.3 million dollars in direct income on Main Street and a 115-million-dollar total economic loss for the Town. These financial implications are far reaching and affect us all. While the Town is currently booming - fueled by the travel dynamics of the pandemic and a recovering economy - the financial effects of a vacation rental ban will be felt this winter and exponentially when the economic climate isn’t so strong. We want balance. Vacation rentals are a complicated subject for any town, which is why they were specifically addressed in the Draft Community Plan. And while loud voices have stated that vacation rentals are “simply against the law,” that is simply false. The Town of Highlands Use Regulations do not even mention vacation rentals. Even the State of North Carolina defines vacation rentals as “residential use.” But more than that, we feel that who we invite into our homes should be in our hands as the property owners – not the decision of the government. We love this town and its people. And we believe if we come together as a community, we can create an inclusive, well-planned future to save Highlands for generations to come. Sincerely, The Save Highlands Committee To read the legal filing in its entirety, visit www.savehighlands.net Contact Details Save Highlands Jill Lieberman, Adapt Public Relations +1 828-399-1588 jill@adaptpublicrelations.com Company Website https://www.savehighlands.net

October 19, 2021 12:00 PM Eastern Daylight Time

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Enhanced Benchmarking Capabilities Added to SullivanCotter’s Provider Performance Management Technology™

SullivanCotter

SullivanCotter, the nation’s leading independent consulting firm in the assessment and development of total rewards programs, workforce solutions, and technology and data products for the health care industry and not-for-profit sector, announces significant benchmarking enhancements to its growing Provider Performance Management Technology TM (PPMT™) platform. PPMT is an industry-first, cloud-based product that engages clinicians and informs leaders through transparent performance-based compensation administration, contract management, and analytical and reporting capabilities. PPMT’s fall product release includes new configurability options for its already powerful benchmarking capabilities, including the ability to select months for productivity benchmarks and identify and benchmark physicians who specialize in multiple service areas. “Our latest enhancement allows users to remove abnormally low productivity months, particularly like we’ve seen with COVID-19, to make the data set more relevant. This can also be beneficial when clinicians take a leave of absence and more,” said Shelly Slowiak, Director, Product Support, PPMT, SullivanCotter. PPMT’s current functionality enables clients to view both individual and collective physician performance relative to their own custom organizational benchmarks. This allows physicians and leaders to monitor real-time productivity and compare to the organization’s key compensation productivity thresholds. In addition to displaying wRVU productivity, users may compare total cash compensation (TCC) and metrics to external and internal benchmarks for both full-time and split clinical roles. Designed to address a spectrum of physician, leadership and other key stakeholder needs, PPMT combines years of health care compensation insight and expertise with an intuitive and automated technology platform to help drive provider performance and support the transition from volume- to value-based care. “Based on the evolving needs of our clients, SullivanCotter continues to invest in and improve our technology products. Alongside Benchmarks360™, which enables clients to analyze and visualize compensation, clinical productivity, and workforce perceptions, we continue to offer our clients additional ways to benchmark pay and productivity,” said David Schwietz, Chief Information Officer, SullivanCotter. For more information on these enhancements or our entire suite of Provider Performance Management Technology™, visit www.sullivancotter.com/PPMT or contact us at 888.739.7039. About SullivanCotter SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes through the development and implementation of integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights, expertise, data and technology products to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision and values. Contact Details Becky Lorentz +1 314-414-3719 beckylorentz@sullivancotter.com Company Website https://sullivancotter.com

October 19, 2021 11:00 AM Eastern Daylight Time

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Zesty.ai Triples Revenue Growth from Record Number of Insurer Partnerships Representing $3 Trillion in Total Insured Value across 50 US States

Zesty.ai

Zesty.ai, the leader in property risk analytics powered by Artificial Intelligence (AI), today announced that as of Q3 2021 it has tripled its Contracted Annual Recurring Revenues and achieved more than 100% growth in number of customers year-over-year (YOY). The company’s rapid growth is fueled by the sweeping digital transformation of the $2.5 trillion global Property & Casualty (P&C) industry in light of COVID-19, which has driven high demand for its AI-enabled property insights, combined with increasingly frequent natural disasters, such as wildfires, floods and hurricanes negatively impacting industry loss ratios. Leading P&C insurance carriers currently use Zesty.ai’s products in all 50 states of the US to assess catastrophe risk to each and every property. Furthermore, the recent approval of the Zesty.ai’s proprietary climate risk models by insurance regulators in five states, including the company’s wildfire risk product, Z-FIRE™, by the Department of Insurance of California, drove record bookings. Zesty.ai’s Growth by the Numbers: Increased the number of customers using Zesty.ai’s property risk analytics products by more than 100% from Q3 2020 to Q3 2021 Leading carriers, including Amica Mutual Insurance, Berkshire Hathaway Homestate Companies, the California FAIR Plan, The Cincinnati Insurance Companies, and Farmers Insurance, among others, have announced long-term partnerships with Zesty.ai this year Delivered ~3X growth in Contracted Annual Recurring Revenues in Q3 2021 vs. Q3 2020 Increased volume of queries on the platform by 260% in Q3 2021 vs. Q3 2020 Expected to more than double the size of the company over the next 12 months “Easy access to AI-driven property intelligence is key to helping carriers effectively analyze and manage risk at scale, while simultaneously providing more transparency and a better experience for home and business owners,” said Attila Toth, CEO of Zesty.ai. “High demand for cutting-edge property insights in a post-pandemic world where physical inspections have become difficult and climate risk models in face of increased catastrophe losses have driven our rapid growth. Today, we already help our customers insure about $3 trillion in real assets and will continue to grow that number for the foreseeable future.” Zesty.ai’s products have helped carriers expand across new geographic markets, new business lines and delivered constant value through increased market share, risk-adjusted premiums and lower combined ratios. As a leading technology partner for many top insurers, the company ensures that its customers receive 10X return on their investment. For more information on Zesty.ai and its products please visit www.zesty.ai. About Zesty.ai Zesty.ai offers access to precise intelligence about every property in North America for insurance and real estate customers. The company uses aerial imagery, permit, transaction, weather and IoT data, combined with artificial intelligence (AI) to turn more than 200 billion data points into comprehensive digital records and property-specific risk scores. Zesty.ai provides a constantly updated database of real estate information that impacts a property’s value and associated risks including the potential impact of catastrophic events like wildfires, hail storms, and floods. In an increasingly digital world, Zesty.ai brings properties into a new digital age that enables real time transactions and powerful predictive analytics. Visit https://zesty.ai for more information. Contact Details Abby Schiller +1 216-870-1835 abby@clarity.pr Company Website https://www.zesty.ai

October 19, 2021 08:00 AM Pacific Daylight Time

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ElementalTV Surpasses 1B+ CTV Ad Impressions in First Year of Business; Company Debuts ELM, a New Proprietary CTV Ad Platform, to Accelerate Expansion

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad impressions in its first year in the market, as the company pursues its mission to provide leading brands, advertisers and publishers with the tools necessary to unlock the full potential of the CTV ad experience. Today, ElementalTV immersive ad experiences reach 57% of CTV households in the U.S. and, after just one year of providing its proven CTV advertising solutions to some of the world’s top brands and content partners, ElementalTV is now debuting its new, proprietary Engagement Lift Media (ELM) platform to a wider marketplace. The ELM platform is the first and only fully vertically integrated platform, offering advanced ad decisioning, a demand-side platform (DSP), creative optimization, transcoding and stitching capabilities. This unified offering enables ElementalTV’s partners to deliver cost-effective, next generation CTV ad experiences, from localizing national video ad creatives via its innovative SmartFrame technology, to adding dynamic messaging within ad units, and contextual ad targeting. “CTV is the fastest growing medium today, but its ad experience is suboptimal,” says Omer Latif, CEO at ElementalTV. “We built our platform to reimagine the future of CTV advertising -- to create innovative and smart tech solutions for brands, to help publishers realize the full value of their content, and to pioneer a new and improved viewing experience for growing CTV audiences worldwide. Our approach is bold and breaks barriers. Through the ELM platform’s product suite, we enable our partners to leverage the addressability of digital to evolve audience engagement to a new standard.” The success over the past year and increasing demand for the new ELM platform are behind ElementalTV’s decision to accelerate the scaling of its business, including broadening its strategic partnership with top programmatic firm MPW Digital. The partnership with MPW Digital expands the company's efforts to introduce advertisers to the next generation of advanced CTV advertising capabilities and formats. “Our next phase of growth requires having the right partners who share our vision of being true pioneers and innovators in CTV advertising technology,” says Albert Yu, VP Analytics & Monetization at ElementalTV. “MPW Digital has been on this journey with us and we’re excited to have them play a critical role in our expansion.” “Over the past year we've seen ElementalTV’s ability to rapidly innovate and grow. It has been exciting to see their SmartFrame technology add value to advertisers' CTV campaigns,” says Marcus Weiss, COO at MPW Digital. “This is just the beginning and we’re looking forward to serving as a close extension of their team as they advance into the next phase of commercialization of ELM and continue to transform the CTV ad experience.” ElementalTV, a division of Adoppler, was started in 2020 to focus on technology solutions for CTV, creating breakthrough ad experiences for CTV audiences while delivering innovation and added value to advertisers and publishers. Today, through the ELM platform, ElementalTV is delivering more than 100 million advanced ad impressions per month. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV: Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Kite Hill PR Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 19, 2021 09:00 AM Eastern Daylight Time

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Pinpoint: UK startup Naurt unveils first-of-its-kind location hyper-precise tracking software that improves GPS

Naurt

Geo-location startup, Naurt, has today announced full public access to a game-changing software set to unlock the future of hyper-precise location tracking. Following a year of beta testing with a pilot group of high-profile local and international businesses and governments, Naurt has now made their first-of-its-kind software accessible to any and all businesses around the globe. The startup’s plug-and-play toolkit currently has no direct competitors and promises to deliver 45 times more accurate location data when used indoors or outdoors and across borders. Current Global Navigation Satellite System (GNSS) technology – what most people think of as GPS or SatNav – simply cannot ensure accuracy in built-up areas where even a reasonably large tree can make pinpointing an exact location impossible. Even in open spaces, industries that rely on knowing where something is in relation to something else are still using outdated technology that is good enough at best. Naurt’s software does not replace the satellite location services businesses currently use. Instead, it simply integrates seamlessly with it and fixes the problems that cause the location data to be inaccurate. Where businesses might currently be able to pinpoint a location to within around 20 metres, integrating Naurt could improve accuracy to within centimetres. Jack Maddalena, Co-founder and CEO of Naurt commented: “Naurt is making geo-location ultra precise. Standard satellite location services are no longer fit for purpose and are costing businesses and people time, money and safety. We have created the world’s first platform that is able to improve on this without the need for extra hardware. The work we are doing will be transformational for people and businesses around the world”. In a recent pilot for a large micro-mobility company, Naurt corrected location fixes by an average of 14.6 metres with a maximum correction of as much as 78 metres. Enabling their fleet with Naurt software made it possible for the company to expand into extremely built-up cities that would have previously been out of the question. There will soon be a scooter on every street corner as the micro-mobility trend builds momentum globally. However, many cities will refuse to invite these companies onto their streets if they cannot guarantee the level of safety only Naurt enablement can ensure. In practical terms, Naurt has already improved one of the largest food delivery companies in the world by 40%. Despite unprecedented growth in the last mile delivery market recently, major players still rely on location data that is miles away from accurate. Innovation has halted in similar areas such as micro-mobility, autonomous construction, drone delivery and smart city design as a result of inadequate tracking capabilities. Naurt is making waves in the micro-mobility sector, helping companies win bids through passing safety legislation and enabling them to expand into previously untouchable places. A Naurt-enabled fleet can enforce parking zones (no more scooter litter), throttle speeds in no-go zones and offer smart lane detection. Naurt has helped micro-mobility companies improve their location fixes by an average of 40% during beta testing, eliminating what is known as GNSS drift, so customers and charge teams can track scooters down to the lamp post they are leaning against. “Put simply, your on-demand food delivery service cannot accurately estimate when your pizza will arrive or guarantee that it will be hot when it does. The restaurant cannot tell how far away your driver is or whether to wait before firing up the oven. That means your driver will wait longer when they arrive at the restaurant and fit in less deliveries that evening as a result. Once your pizza is en route, you can only track its progress through vague updates like “on it’s way”, “around the corner” or “nearby” leaving you hanging out the window or loitering by the door waiting for them to get your location wrong – just like last time. But all that is about to change” added J ack Maddalena. Naurt’s mission is to unlock innovation by providing an essential enabler without which rapid progress in sectors that rely on GNSS would simply not be possible. The startup will remove a significant barrier to breakthroughs in emerging technologies and industries such as self-driving cars, automated construction, drone deliveries, last mile logistics, micro-mobility and more. Jack Maddalena said: “Naurt’s innovation enables a diverse sphere of enterprises to improve their solutions, unlock opportunities and break into new markets. We have seen the impact of our work with our customers who, through intelligent location data, are identifying revenues in ways once thought impossible. Here at Naurt, we can imagine a future where there is a new technological revolution based on location hyper-precision and we believe strongly that Naurt is the company to make this happen.” About Naurt Naurt is a location intelligence platform creating the future of geolocation mapping and tracking. Because GNSS technologies have too many limitations, Naurt's world-class team is tackling the core issue by solving problems once thought impossible. The team aspires to make the new standard tool for tracking for everyone. Naurt was founded in April 2020 in Brighton, England, by Jack Maddalena and Nicolas Slack. Jack is an entrepreneur and commercial specialist as well as the former sales director and cofounder of VRCraftworks, a company known for making one of the “10 top VR apps to download” according to The Guardian and many others publications. Nicolas Slack, Naurt CTO, is a published researcher and programmer whose vision catalysed modern acoustic-levitation, and pivoted his attention to geo-location. Under his watchful eye, geo-location technology has entered a new era of innovation! Contact Details Naurt Bilal Mahmoood +44 7714 007257 press@naurt.com Company Website https://www.naurt.com

October 19, 2021 08:00 AM Eastern Daylight Time

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