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ElementalTV Debuts Newest CTV Tech Innovation, ELM iQ

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, today debuts its newest connected TV (CTV) tech solution, ELM iQ. The breakthrough CTV technology solution addresses the “last mile” creative problem, which is a major bottleneck for the CTV industry creative development and delivery. It accomplishes this by providing brands, publishers, and agencies to leverage real-time data to create new, compelling, customized creative ad content on the fly, and at scale. Current creative updating processes are manual and time consuming, with constant re-edits proving costly. ELM iQ leverages ElementalTV’s proprietary AI creative composer technology to address this massive slowdown in ad deployment. By pairing ELM iQ’s machine learning with real-time information from a partner’s database, CMS, or API, advertisers can now create and deliver dynamic CTV advertising content with near real-time speed and accuracy. ELM iQ creates new opportunities for brands to generate dynamic ad creative, by rapidly connecting data to develop immersive CTV ad creatives that are highly personalized and localized. The result is faster, near real-time ad executions and creates significant cost savings for brands, publishers, and agencies. “ELM iQ is an advanced technological solution that, we believe, has the power to propel CTV ad innovation to the next level,” says Sergey Lobko-Lobanovsky, Chief Technology Officer of ElementalTV. “Historically, video ad creatives for TV were not updated or refreshed very often, and when they were, it was usually seasonally or monthly. Advertisers today are looking for flexibility and speed to keep up with rapidly shifting consumer sentiments and buying behaviors. With ELM iQ and its smart machine learning technology, we now have the capability to do this in near real time, thus solving for advertisers the challenge of remaining agile and relevant in today’s competitive markets.” With ELM iQ, content creators can now focus squarely on conceptualizing and developing creative, relevant and hyper localized ad content that will resonate with its intended audiences, ensuring a better and more effective overall ad experience. “We see ELM iQ as a win for all stakeholders,” says Shafi Mustafa, VP Product Marketing for ElementalTV. “Viewers will see more dynamic and relevant ads with much fewer duplicate advertiser messages; publishers will benefit from increased bid density as more advertisers are now able to participate in CTV advertising; and advertisers will have the ability to create, update, and personalize creative messages in a highly scalable, low cost manner. This solution is a game changer.” ELM iQ is ElementalTV’s latest next-generation innovation, following the recent expansion of the company’s ELM product suite earlier this month. With the release of ELM, the company announced it surpassed one billion CTV advanced ad impressions in its first year of business. ELM iQ, a product of the company’s focus on rapid innovation, has been in beta with a select number of advertisers and is now available at scale. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 26, 2021 09:00 AM Eastern Daylight Time

Hong Kong Baptist University to host QS APPLE 2021 Conference to explore emerging trends in higher education in the Asia Pacific

Hong Kong Baptist University

HONG KONG SAR - Media OutReach - 26 October 2021 - Hong Kong Baptist University (HKBU) will host the QS Asia-Pacific Professional Leaders in Education (QS APPLE) 2021 Conference with the theme “ Future Rebalance: Emerging trends and workforce in the Asia Pacific ” from 1 to 3 November. HKBU will host the QS APPLE 2021 Conference with the theme “Future Rebalance: Emerging trends and workforce in the Asia Pacific” from 1 to 3 November. Organised by Quacquarelli Symonds (QS), an international higher education network specialising in the analysis of higher education institutions around the world, and with the Prince of Songkla University in Thailand as the co-host, the conference will gather renowned leaders and experts from the higher education sector, and they will exchange their thoughts and shed light on the upcoming development trends for higher education and the strategies for nurturing talent in the region. Professor Alexander Wai, President and Vice-Chancellor of HKBU, said that it is an important time for higher education in the region, as the COVID-19 pandemic has clearly demonstrated the importance of transdisciplinary collaboration to address many of the world’s grand challenges. “HKBU is proud to host the QS APPLE 2021 Conference, as the theme and topics resonate strongly with our focus on the importance of cultivating transdisciplinary education and research to meet the needs of tomorrow,” he said. Mr Anton John Crace, Editor & Programme Designer of QS, commented: “As we continue to face the challenges of the COVID-19 pandemic, it is vital that we champion the crucial role which higher education institutions play in enabling the knowledge exchange which is needed to enact change on a global scale. In the Asia Pacific region, perhaps more than anywhere else in the world, there is already a huge momentum for growth and development in higher education. We have already seen rapid change in research output, collaboration and impact over the past decade.” “QS are proud partners to the higher education sector - working together with world-class universities and employers to understand and navigate future trends and what they mean for individual institutions. I look forward to hearing the range of experiences and perspectives from the incredible panel of experts who we are proud to have brought together for this year’s QS APPLE Conference,” he said. The three-day virtual conference will feature keynotes, debates, panel discussions, and case studies spread across five tracks: (1) Crossing disciplinary divides (research innovation), (2) Thriving through collaborations (partnerships), (3) Cultivating great minds (innovation in pedagogy), (4) Finding the next big thing (strategic planning) and (5) Student flows during a pandemic (student insights). A Presidents Panel on the theme “Building resilient universities for tomorrow: An Asian perspective” will be held on 1 November, with Professor Alexander Wai, President and Vice-Chancellor of HKBU; Professor Lily Kong, President of the Singapore Management University; Professor Joonki Paik, Provost and Executive Vice President of Research of the Chung-Ang University in Korea; Professor Yang Bin, Vice President and Provost of Tsinghua University in mainland China; and Professor T.G. Sitharam, Director of the Indian Institute of Technology, Guwahati, as the panellists; and Mr Anton John Crace as the moderator. The conference will also present roundtable and panel discussions on specific topics including art-tech, wellness, as well as artificial intelligence and ethics, university partnerships, and innovative pedagogies. Please visit the official website of the conference ( https://qsapple.org/ ) for the full agenda and other information about the event. Media representatives who would like to join the virtual conference can register free of charge via QS APPLE 2021’s designated webpage ( https://qsapple.org/registration?promo=PRESS ). The quota for free media registrations is limited and applications will be entertained on a first-come-first-served basis. Contact Details Hong Kong Baptist University Kevin Lau from the Communication and Public Relations Office +852 3411 7964 kevinkflau@hkbu.edu.hk Company Website https://www.hkbu.edu.hk/

October 26, 2021 08:00 AM Eastern Daylight Time

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National Guard Veteran Darin Overstreet Transitions to Owning Minuteman Press Franchise in Aurora, Colorado

Minuteman Press International Inc

Darin Overstreet, co-owner of the Minuteman Press franchise located at 14190 E. Jewell Ave., Suite 1, has retired from the Colorado National Guard where he served as Chief Public Affairs Officer for the Joint Task Force - Centennial. Today, Darin, who also served in the U.S. Air Force, runs Minuteman Press in Aurora along with his wife Anne. Together, Darin and Anne provide local businesses and non-profits with design, printing, marketing, and mailing services. During his time of service, Darin was an integral part of several missions both at home and abroad. He shares, “We (the National Guard) did both federal and state missions that could take us anywhere from The Hashemite Kingdom of Jordan to El Salvador to right here in Colorado. In 2013, one mission that particularly hit home was the Colorado floods. The flood ripped through a dozen counties, and I was part of the Colorado National Guard’s Joint Staff. We coordinated everything from sandbagging and evacuations to helping people in flooded areas. After the floods, our team was brought in to help rebuild the highway that leads to Estes Park, Colorado. We were able to get the roads paved and, during the rebuild, I coordinated with the media including interviews, public relations, photography, video, and writing articles.” Darin continues, “I am most proud of the fact that I was part of team that truly made a difference and helped people when they needed us most. Over 15 years, our Public Affairs team received 75 National Military awards. I really enjoyed community relations, which is something I am still doing today in a different capacity with Minuteman Press, our Veteran-owned family business in Aurora.” Applying Military Skills to Business Ownership With Minuteman Press in Aurora, Darin has found the perfect opportunity to apply the skills he acquired during his years of military service. He says, “There are so many lessons and experiences I have taken with me – community relations, messaging, public relations, photography, and building relationships with so many different types of people. As the Director of Community Outreach, I was already connecting people who may not otherwise meet and I learned the value of simply helping others by providing service.” Darin adds, “90 percent of our clients are other local business owners like me. If I see that they can benefit from one another, I make meaningful connections and I see working with my clients as a two-way street. I love working with them on all of their marketing promotions and social media, and just building relationships. I want to serve and strengthen my community just as I did when I was in the National Guard.” One other benefit that Darin sees in the transition to business ownership is his ability to endorse and promote businesses, which was not the mission of the National Guard. He says, “Now, I can promote other businesses and help them, and I love being an active part of the Aurora community in this way. For example, during the pandemic I’ve been working to promote local artists. I have a Bachelor of Fine Arts in Photo/Video, and so I’ve been art-adjacent all my life. With Minuteman Press, I am able to help these incredible artists print on demand and promote their stories.” Buying the Business During the Pandemic and Operating as an Essential Business Darin and Anne bought their business in June 2020 and have remained open and operating throughout the pandemic as an essential business. They have seen high demand for a wide variety of products as businesses continue to ramp up their marketing efforts. Darin says, “We’ve seen high demand for direct mail and Every Door Direct Mail. We help businesses reach out to targeted geographic and demographic areas so they can tell their customers about operations changes, new guidelines, and of course, special offers.” He continues, “Throughout the pandemic, popular items have included large format printing (banners, posters, and signage), updated restaurant menus, stickers, and dye sublimation (face masks and apparel). We’ve also helped clients come up with special offers for subscription boxes featuring relevant printed and promotional items that their customers will appreciate and remember.” When asked why he chose Minuteman Press, Darin answers, “I looked at other franchises but I’ve always been interested in printing. I have a passion for art, photo and video, and with this business I feel like I can help others bring their visions and branding to life. When I visited Minuteman Press at the Denver Franchise Expo, they were very professional and straightforward. They told me about how the franchise model worked including their training, ongoing support, and capped royalties. I also found the startup costs reasonable and felt they had the knowledge and resources to really help us operate this business.” Darin also credits the local support team in Colorado for being there every step of the way. “Regional Vice President Jack Panzer and Area Manager Todd Golberg are there for us whenever we need them and it is a tremendous benefit to us to have their continued guidance and reassurance.” Minuteman Press in Aurora is located at 14190 East Jewell Avenue, Unit 1, Aurora, CO 80012. Contact Darin and Anne Overstreet at 303-751-5007 or visit their website: https://minuteman.com/us/locations/co/aurora21 Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Franchise Business Review has also named Minuteman Press International a Top Franchise for Veterans. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 25, 2021 10:00 AM Eastern Daylight Time

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NCMA Announces Public Meeting of the Standards Consensus Body

National Contract Management Association

The National Contract Management Association (NCMA), the leading resource for professionals in contract management and acquisition will hold a public meeting of the Standards Consensus Body (SCB) on November 18, 2021, from 5 – 7pm EDT. The SCB leads NCMA standards-setting activities and oversees the Contract Management Standard (CMS)™, an ANSI-approved standard that has been adopted by industry and agencies, including the US Department of Defense as the basis for their contract management competency framework. “The purpose of this meeting is to discuss the new work of reaffirming the Contract Management Standard TM (CMS™) as an American National Standard (ANS) ANSI/NCMA ASD 1-2019 and to hold a formal vote to accept, reject, or modify the new work,” said Kraig Conrad, CEO. “This is a great opportunity to unite as a community to advance adoption of the CMS TM for more user categories.” In 2018 NCMA was designated as an Accredited Standards Developer by the American National Standards Institute (ANSI), an internationally recognized third party entity, solidifying NCMA as the foremost standards development organization for the contract management profession. Shortly thereafter, NCMA created the SCB to serve as the heart of its standards program, providing expertise to maintain ANSI accreditation. ANSI’s third-party accreditation provides additional confidence and trust in the CMS™ and its ability to create efficiency and stability to contract management. To become an approved ANS, the CMS endured rigorous processes for: A consensus-based standard; Public review and comment on draft standards; Response to comments; Incorporation of approved changes; and Right to appeal. The same processes will be used in the reaffirmation process. All interested parties (both members and nonmembers) can register for the public meeting here, For additional information, please contact NCMA at Standards@ncmahq.org. The National Contract Management Association (NCMA), which was founded in 1959 and is the world’s leading association in the field of contract management. The organization, which has over 18,000 members, is dedicated to the professional growth and educational advancement of procurement and acquisition personnel worldwide. NCMA strives to serve and inform the profession and industry it represents and to offer opportunities for the open exchange of ideas in neutral forums. To find out more, please visit www.ncmahq.org. Contact Details Jennifer Knowlton +1 571-382-1127 jennifer.knowlton@ncmahq.org Company Website https://www.ncmahq.org/

October 22, 2021 01:30 PM Eastern Daylight Time

TEKEVER AR5 UAV successfully deployed using SES's Governmental Pooling and Sharing System

Get SAT

Tekever, a global aerospace and defence company, announced the successful deployment of the Tekever UAV AR5 over Portugal’s west coast, using satellite communications services developed in the framework of the European Space Agency (ESA) programme aimed at developing Pooling and Sharing systems. Known as PACIS-1, the project was deployed by the consortium led by SES’s wholly owned subsidiary SES Techcom. SES Techcom’s ISR demonstration in Portugal was enabled by the company’s high-performance managed satellite communications service which seamlessly integrated the ecosystem partners’ capabilities. As part of the demo, Get SAT’s innovative multi-orbit terminal supported the mission requirements needed at a low SWaP (Size, Weight and Power) to complete the mission. Once airborne, the terminal was activated for the Beyond Radio Line of Sight mission, with SES’s ubiquitous coverage via satcom providing connectivity for the flight. Tekever’s AR5 UAV live streamed HD video and collected data from the Maritime Moving Target Indicator (MMTI), video footage, and electro-optical/infra-red (EO/IR). “As part of the PACIS-1 project with ESA, we brought together an ecosystem of partners to develop the Pooling and Sharing System that benefits governmental and institutional end users, giving them access to top of the range defence and civil capabilities in the most efficient way, anytime they need it,” said Alan Kuresevic, Managing Director at SES Techcom. “The demonstration we held in Portugal showcased a seamless high-performance ISR service that integrates partner capabilities and that is enabled via a satellite communications network. Through access to SES’s multi-orbit fleet, more of secure and resilient communications on the move can be enabled, ensuring reach for all types of critical operations, whether in the air, at sea or on land.” “We are very glad to take part of the multiple end user satellite service demonstrations conducted during this project and contribute to showcase the benefits of Pooling and Sharing systems”, said Ricardo Mendes, Tekever CEO. “They truly enhance Tekever AR5 performance and address the needs of European governments for simple and easy access to secure satellite communications that can leverage their existing operational capabilities in areas such as civil protection and maritime surveillance”. “We were pleased with the resiliency and beam switching demonstrated during this deployment”, said Kfir Benjamin, CEO at Get SAT. “During the course of the mission the Get SAT terminal provided the necessary throughput and demonstrated its multiple-satellite support capabilities”. The PACIS-1 project led by SES Techcom is intended to provide Governments and Institutions with secure services over different governmental and commercial satellites and across several frequency bands. Once fully operational, the PACIS-1 project will offer users guaranteed service access, so they can quickly communicate anytime, anywhere. Get SAT offers compact, all-in-one, innovative, multi-band SATCOM solutions that are deployable on platforms across sea, land and airborne operational environments. Get SAT units operate on both GEO and MEO satellite constellations and support seamless data transfer over satellite links. For the demo in Portugal, the Get SAT Milli SAT H LW KU band with 55W BUC terminal secured a link within three minutes. About TEKEVER TEKEVER offers a revolutionary UAS-based surveillance-as-a-service solution, delivering actionable real-time intelligence across ultra-wide areas. With absolute focus on gathering intelligence to support the most demanding missions, TEKEVER’s UAS product-line is designed and engineered to deliver the most advanced technical and operational capabilities, with extreme ease of use, and a business model that makes easily available at a global scale. TEKEVER has Engineering and Production facilities in the United Kingdom and Portugal, and works closely with a global partner network to provide local support to customers worldwide. The PACIS-1 project dovetails with Tekever’s European Maritime Safety Agency (EMSA) contract to establish Europe’s first unmanned commercial maritime surveillance and environmental monitoring services, which could be worth as much as EUR 77 million. The solution is being used to monitor trafficking, illegal migration, and IUU (Illegal, Unreported and Unregulated) fishing. POC: Filipa Martins filipa.martins@tekever.com About SES Techcom SES Techcom is a wholly owned subsidiary of SES that develops and delivers innovative and tailored end-to-end satellite-enabled solutions and services to governmental, institutional and supranational partners and customers. Leveraging its expertise in managing complex system integration projects, the company is a longstanding partner for institutional customers such as the European Commission and ESA on quantum communication infrastructure, navigation, defence & security, humanitarian and disaster response initiatives. Further information is available at: www.ses-techcom.com PACIS-1 PACIS-1 is part of the ESA programme aimed at developing Pooling and Sharing Systems (artes.esa.int/4s-govsatcom-precursor) and the first step in demonstrating how the European space industry can support the European Union’s GOVSATCOM initiative and leverage governmental and commercial satellite services to provide secure access to satellite communications for a wide range of governmental applications. The project led by SES’s fully owned affiliate SES Techcom, was designed to put in place the architecture and service concept of PACIS-1, leveraging the space assets and ground infrastructure of the stakeholders involved in the project. Other industrial partners that have joined the consortium included Redu Space Services, GovSat, ST Engineering iDirect (Europe), QinetiQ and Tekever, and provided specific technological contributions, including engineering, satellite capacity, commercial, project management and other services. About SES SES has a bold vision to deliver amazing experiences everywhere on Earth by distributing the highest quality video content and providing seamless connectivity around the world. As the leader in global content connectivity solutions, SES operates the world’s only multi-orbit constellation of satellites with the unique combination of global coverage and high performance, including the commercially proven, low-latency Medium Earth Orbit O3b system. By leveraging a vast and intelligent, cloud-enabled network, SES is able to deliver high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries over 8,650 channels and has an unparalleled reach of 361 million households, delivering managed media services for both linear and non-linear content. The company is listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: www.ses.com. About Get SAT Get SAT is the leading provider of Micronized Satellite Terminals. The InterFlat is the latest breakthrough in antenna panel technology, providing the world’s highest efficiency performance in the smallest package. Combining the InterFlat with our state-of-the-art control and tracking mechanism, creates the most powerful and fully contained satellite terminal system. The InterFlat is a leap forward in capability and SWaP, enabling us to provide truly portable, full duplex, wide-band satellite communications. GetSAT customers include top tier defence, commercial and technology companies. The Get SAT team is composed of industry leading experts with multi-disciplinary skills, dedicated to providing an exceptional, agile and affordable customer experience. Further information is available at: www.getsat.com Get SAT CONTACT: Ayala Pinhasi +972-76-5300700 info@getsat.com About ESA The European Space Agency (ESA) is Europe’s gateway to space. ESA is an intergovernmental organisation, created in 1975, with the mission to shape the development of Europe’s space capability and ensure that investment in space delivers benefits to the citizens of Europe and the world. European Space Agency (esa.int) TIA The Telecommunications and Integrated Applications Directorate (TIA) supports innovation to boost the competitiveness of European industry in the global space market. This involves a wide range of activities, from space-based technology, systems, product for telecommunications development to the down-to-Earth application of space-based services. It also calls for engagement with a wide range of industrial, academic and institutional partners. Contact Details Ayala Pinhasi info@getsat.com Company Website https://www.getsat.com/

October 21, 2021 09:00 AM Eastern Daylight Time

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Symphony is securely connecting clients to their private banks in Asia via WhatsApp and WeChat

Symphony Communication Services

HSBC Global Private Banking has engaged Symphony - the leading markets’ infrastructure and technology platform- to develop and deploy HSBC GPB Chat, a client engagement platform that enables the private bank’s clients to interact with their relationship management team via one-to-one chat, group chat, document sharing and video/audio conferencing on WhatsApp or WeChat, in a secure and compliant way. Symphony was the technology vendor selected due to its ability to deliver secure, compliant collaboration technology at scale; its expertise in audio-video conferencing; and its open architecture. This architecture has powered an integration that seeks to enrich the client experience. Digitalization - as well as competition from non-traditional players - is raising the expectations of banking clients, who now benchmark their online experiences against the convenience of digital apps in their daily lives. This has created a demand for increased personalisation and a need to engage with banking clients on their preferred chat platform. Symphony CEO Brad Levy said: “We are proud that our WhatsApp and WeChat integrations are allowing institutions like HSBC to connect with their clients through their preferred channel of communication and in a secure and compliant way.” Symphony’s CONNECT solutions - with integrations for WhatsApp and WeChat - reduces the digital distance between a financial firm and its clients, and offers compliant connectivity regardless of the client’s choice of platform. About Symphony Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com. Contact Details Symphony Communication Services Odette Maher odette.maher@symphony.com Company Website https://symphony.com/

October 20, 2021 01:37 AM Eastern Daylight Time

Enhanced Benchmarking Capabilities Added to SullivanCotter’s Provider Performance Management Technology™

SullivanCotter

SullivanCotter, the nation’s leading independent consulting firm in the assessment and development of total rewards programs, workforce solutions, and technology and data products for the health care industry and not-for-profit sector, announces significant benchmarking enhancements to its growing Provider Performance Management Technology TM (PPMT™) platform. PPMT is an industry-first, cloud-based product that engages clinicians and informs leaders through transparent performance-based compensation administration, contract management, and analytical and reporting capabilities. PPMT’s fall product release includes new configurability options for its already powerful benchmarking capabilities, including the ability to select months for productivity benchmarks and identify and benchmark physicians who specialize in multiple service areas. “Our latest enhancement allows users to remove abnormally low productivity months, particularly like we’ve seen with COVID-19, to make the data set more relevant. This can also be beneficial when clinicians take a leave of absence and more,” said Shelly Slowiak, Director, Product Support, PPMT, SullivanCotter. PPMT’s current functionality enables clients to view both individual and collective physician performance relative to their own custom organizational benchmarks. This allows physicians and leaders to monitor real-time productivity and compare to the organization’s key compensation productivity thresholds. In addition to displaying wRVU productivity, users may compare total cash compensation (TCC) and metrics to external and internal benchmarks for both full-time and split clinical roles. Designed to address a spectrum of physician, leadership and other key stakeholder needs, PPMT combines years of health care compensation insight and expertise with an intuitive and automated technology platform to help drive provider performance and support the transition from volume- to value-based care. “Based on the evolving needs of our clients, SullivanCotter continues to invest in and improve our technology products. Alongside Benchmarks360™, which enables clients to analyze and visualize compensation, clinical productivity, and workforce perceptions, we continue to offer our clients additional ways to benchmark pay and productivity,” said David Schwietz, Chief Information Officer, SullivanCotter. For more information on these enhancements or our entire suite of Provider Performance Management Technology™, visit www.sullivancotter.com/PPMT or contact us at 888.739.7039. About SullivanCotter SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes through the development and implementation of integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights, expertise, data and technology products to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision and values. Contact Details Becky Lorentz +1 314-414-3719 beckylorentz@sullivancotter.com Company Website https://sullivancotter.com

October 19, 2021 11:00 AM Eastern Daylight Time

ElementalTV Surpasses 1B+ CTV Ad Impressions in First Year of Business; Company Debuts ELM, a New Proprietary CTV Ad Platform, to Accelerate Expansion

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad impressions in its first year in the market, as the company pursues its mission to provide leading brands, advertisers and publishers with the tools necessary to unlock the full potential of the CTV ad experience. Today, ElementalTV immersive ad experiences reach 57% of CTV households in the U.S. and, after just one year of providing its proven CTV advertising solutions to some of the world’s top brands and content partners, ElementalTV is now debuting its new, proprietary Engagement Lift Media (ELM) platform to a wider marketplace. The ELM platform is the first and only fully vertically integrated platform, offering advanced ad decisioning, a demand-side platform (DSP), creative optimization, transcoding and stitching capabilities. This unified offering enables ElementalTV’s partners to deliver cost-effective, next generation CTV ad experiences, from localizing national video ad creatives via its innovative SmartFrame technology, to adding dynamic messaging within ad units, and contextual ad targeting. “CTV is the fastest growing medium today, but its ad experience is suboptimal,” says Omer Latif, CEO at ElementalTV. “We built our platform to reimagine the future of CTV advertising -- to create innovative and smart tech solutions for brands, to help publishers realize the full value of their content, and to pioneer a new and improved viewing experience for growing CTV audiences worldwide. Our approach is bold and breaks barriers. Through the ELM platform’s product suite, we enable our partners to leverage the addressability of digital to evolve audience engagement to a new standard.” The success over the past year and increasing demand for the new ELM platform are behind ElementalTV’s decision to accelerate the scaling of its business, including broadening its strategic partnership with top programmatic firm MPW Digital. The partnership with MPW Digital expands the company's efforts to introduce advertisers to the next generation of advanced CTV advertising capabilities and formats. “Our next phase of growth requires having the right partners who share our vision of being true pioneers and innovators in CTV advertising technology,” says Albert Yu, VP Analytics & Monetization at ElementalTV. “MPW Digital has been on this journey with us and we’re excited to have them play a critical role in our expansion.” “Over the past year we've seen ElementalTV’s ability to rapidly innovate and grow. It has been exciting to see their SmartFrame technology add value to advertisers' CTV campaigns,” says Marcus Weiss, COO at MPW Digital. “This is just the beginning and we’re looking forward to serving as a close extension of their team as they advance into the next phase of commercialization of ELM and continue to transform the CTV ad experience.” ElementalTV, a division of Adoppler, was started in 2020 to focus on technology solutions for CTV, creating breakthrough ad experiences for CTV audiences while delivering innovation and added value to advertisers and publishers. Today, through the ELM platform, ElementalTV is delivering more than 100 million advanced ad impressions per month. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV: Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Kite Hill PR Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 19, 2021 09:00 AM Eastern Daylight Time

Pinpoint: UK startup Naurt unveils first-of-its-kind location hyper-precise tracking software that improves GPS

Naurt

Geo-location startup, Naurt, has today announced full public access to a game-changing software set to unlock the future of hyper-precise location tracking. Following a year of beta testing with a pilot group of high-profile local and international businesses and governments, Naurt has now made their first-of-its-kind software accessible to any and all businesses around the globe. The startup’s plug-and-play toolkit currently has no direct competitors and promises to deliver 45 times more accurate location data when used indoors or outdoors and across borders. Current Global Navigation Satellite System (GNSS) technology – what most people think of as GPS or SatNav – simply cannot ensure accuracy in built-up areas where even a reasonably large tree can make pinpointing an exact location impossible. Even in open spaces, industries that rely on knowing where something is in relation to something else are still using outdated technology that is good enough at best. Naurt’s software does not replace the satellite location services businesses currently use. Instead, it simply integrates seamlessly with it and fixes the problems that cause the location data to be inaccurate. Where businesses might currently be able to pinpoint a location to within around 20 metres, integrating Naurt could improve accuracy to within centimetres. Jack Maddalena, Co-founder and CEO of Naurt commented: “Naurt is making geo-location ultra precise. Standard satellite location services are no longer fit for purpose and are costing businesses and people time, money and safety. We have created the world’s first platform that is able to improve on this without the need for extra hardware. The work we are doing will be transformational for people and businesses around the world”. In a recent pilot for a large micro-mobility company, Naurt corrected location fixes by an average of 14.6 metres with a maximum correction of as much as 78 metres. Enabling their fleet with Naurt software made it possible for the company to expand into extremely built-up cities that would have previously been out of the question. There will soon be a scooter on every street corner as the micro-mobility trend builds momentum globally. However, many cities will refuse to invite these companies onto their streets if they cannot guarantee the level of safety only Naurt enablement can ensure. In practical terms, Naurt has already improved one of the largest food delivery companies in the world by 40%. Despite unprecedented growth in the last mile delivery market recently, major players still rely on location data that is miles away from accurate. Innovation has halted in similar areas such as micro-mobility, autonomous construction, drone delivery and smart city design as a result of inadequate tracking capabilities. Naurt is making waves in the micro-mobility sector, helping companies win bids through passing safety legislation and enabling them to expand into previously untouchable places. A Naurt-enabled fleet can enforce parking zones (no more scooter litter), throttle speeds in no-go zones and offer smart lane detection. Naurt has helped micro-mobility companies improve their location fixes by an average of 40% during beta testing, eliminating what is known as GNSS drift, so customers and charge teams can track scooters down to the lamp post they are leaning against. “Put simply, your on-demand food delivery service cannot accurately estimate when your pizza will arrive or guarantee that it will be hot when it does. The restaurant cannot tell how far away your driver is or whether to wait before firing up the oven. That means your driver will wait longer when they arrive at the restaurant and fit in less deliveries that evening as a result. Once your pizza is en route, you can only track its progress through vague updates like “on it’s way”, “around the corner” or “nearby” leaving you hanging out the window or loitering by the door waiting for them to get your location wrong – just like last time. But all that is about to change” added J ack Maddalena. Naurt’s mission is to unlock innovation by providing an essential enabler without which rapid progress in sectors that rely on GNSS would simply not be possible. The startup will remove a significant barrier to breakthroughs in emerging technologies and industries such as self-driving cars, automated construction, drone deliveries, last mile logistics, micro-mobility and more. Jack Maddalena said: “Naurt’s innovation enables a diverse sphere of enterprises to improve their solutions, unlock opportunities and break into new markets. We have seen the impact of our work with our customers who, through intelligent location data, are identifying revenues in ways once thought impossible. Here at Naurt, we can imagine a future where there is a new technological revolution based on location hyper-precision and we believe strongly that Naurt is the company to make this happen.” About Naurt Naurt is a location intelligence platform creating the future of geolocation mapping and tracking. Because GNSS technologies have too many limitations, Naurt's world-class team is tackling the core issue by solving problems once thought impossible. The team aspires to make the new standard tool for tracking for everyone. Naurt was founded in April 2020 in Brighton, England, by Jack Maddalena and Nicolas Slack. Jack is an entrepreneur and commercial specialist as well as the former sales director and cofounder of VRCraftworks, a company known for making one of the “10 top VR apps to download” according to The Guardian and many others publications. Nicolas Slack, Naurt CTO, is a published researcher and programmer whose vision catalysed modern acoustic-levitation, and pivoted his attention to geo-location. Under his watchful eye, geo-location technology has entered a new era of innovation! Contact Details Naurt Bilal Mahmoood +44 7714 007257 press@naurt.com Company Website https://www.naurt.com

October 19, 2021 08:00 AM Eastern Daylight Time

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