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AmeriLife and Succession Capital Alliance Partner to Expand Distribution Platform for Advanced Life Insurance Solutions

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that it has partnered with Succession Capital Alliance (“SCA”), the innovator behind premium financing for life insurance and a leading provider of advanced life insurance solutions for financial professionals and their high-net-worth and ultra-high-net-worth clients. Per the agreement, terms of the deal were not disclosed. “Succession Capital Alliance stands out in our industry for its unique approach to serving the high-net-worth life insurance market,” said Scott R. Perry, chairman and CEO of AmeriLife. “I’m excited to welcome Julian Movsesian and his team to AmeriLife as our newest partners. Succession represents a powerful addition to our growing distribution, and I look forward to working together.” Founded in 2004, SCA is known industrywide for its proprietary, nationally recognized Capital Maximization Strategy℠, an innovative strategy that finances policy premiums through custom loans tailored to each client’s unique circumstances to maximize the value of their life insurance assets. This approach – coupled with deep relationships with top carriers and financial institutions – has set SCA apart in the high-net-worth space and has helped financial professionals place more than $60 billion of life insurance and $6 billion of financed life premium since inception. Now, alongside AmeriLife, SCA will gain access to best-in-class shared services and one of the largest wealth distribution networks in the industry to expand its market opportunities and accelerate its already impressive growth. “Over the past 20 years, Succession Capital Alliance has grown into the premier partner for elite advisors across the nation in the advanced life insurance space,” said president and CEO Julian Movsesian. “Our partnership with AmeriLife will enable us to get to the next level, as it offers SCA the ability to expand our distribution channels and leverage AmeriLife’s technology, shared services, and deep analytical capabilities. I couldn’t be more excited for our team and the financial professionals we serve.” As AmeriLife Wealth Group continues to break through traditional distribution models, the addition of Succession Capital Alliance will help drive and fortify its wealth protection business, arming AmeriLife’s growing wealth affiliate network with advanced life, tax, estate, and succession planning solutions in service to the company’s holistic approach to the markets it serves. “Today’s announcement is another critical milestone achieved for AmeriLife Wealth Group and our ability to grow and sustain the next generation of wealth firms and their financial professionals,” said Mike Vietri, Chief Distribution Officer for AmeriLife Wealth Group. “SCA provides a distinctive offering that will not only elevate our life insurance business, but also expand protection solutions for more agents and their clients.” ### About Succession Capital Alliance Succession Capital Alliance, headquartered in Newport Beach, California, is the gold standard in advanced life insurance planning for advisors and their high-net-worth clients. With a singular focus on maximizing the performance of life insurance assets through Premium Financing, SCA leverages the Capital Maximization Strategy to provide leverage within a client's portfolio. For additional information, please visit SuccessionCapital.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details AmeriLife Jeff Maldonado +1 321-297-1112 media@amerilife.com Succession Capital Alliance Adrina Movsesian amovsesian@successioncapital.com Partnership Inquiries Patrick Nichols corporatedevelopment@amerilife.com Company Website https://amerilife.com/

June 10, 2024 09:00 AM Eastern Daylight Time

Comcast Announces Live American Sign Language Interpreting Services at Eight Bay Area Xfinity Store Locations

Comcast California

As part of its ongoing commitment to digital inclusion and accessibility, Comcast today announced the availability of live American Sign Language (ASL) interpreting services at eight Xfinity Store Locations in the Greater Bay Area. Customers who need ASL support can stop into any of the select Bay Area Xfinity Stores, where representatives will utilize ASL Video Remote Interpreting (VRI) to access a live interpreter provided by partner, Communication Service for the Deaf (CSD). The Retail Associate simply taps the app on the store iPad and is connected in moments via video to a live interpreter who can translate from ASL to English and vice versa as the customer and Associate converse. “We’re proud to deliver an inclusive service solution that will help more customers better interact and engage with Retail Associates representing our Xfinity Products and Services, to provide them with a much better in-store experience,” said Thomas Wlodkowski, Comcast Vice President for Accessibility. “I’m also grateful to our partners in California — who are helping to close the digital divide for more members of our disabled community by working with us on a variety of digital equity initiatives.” Comcast launched the ASL VRI service as a pilot in select stores last year; it is the first telecommunications retailer in the country to offer live, on-demand, remote ASL interpreting services in stores to better serve customers. The company is expanding the service to additional stores across the country this year. The eight Xfinity Greater Bay Area stores that offer ASL VRI service include: San Jose: 1068 E. Brokaw Rd. # 50, San Jose, CA 95131 Sunnyvale: 301 W. McKinley Ave. Suite 140, Sunnyvale, CA 94086 San Jose: 1566 Monterey Hwy #20, San Jose, CA 95110 San Jose: 1600 Saratoga Ave., San Jose, CA 95129 Palo Alto: 2825 El Camino Real #100, Palo Alto, CA 94306 Fremont: 43325 Christy St., Fremont, CA 94538 Oakland: 3070 E. 9 th St., Oakland, CA 94601 Dublin: 4104 Grafton St., Dublin, CA 94568 “As part of California School for the Deaf’s mission, we are deeply committed to providing a language rich environment that maximizes communication access in order for our students to lead fulfilling lives,” said Amy Novotny, Superintendent, California School for the Deaf. “Access to technology and connectivity builds confidence and independence, and that’s why we are excited to partner with Comcast on opportunities to close the digital divide for members of our Deaf and hard of hearing community.” The American Community Survey (ACS) estimates that 3.6% of the U.S. population is “deaf or have serious difficulty hearing.” Additionally, according to Pew Research Center, 23% of people with disabilities say they never go online, with 57% saying they do not have a home broadband connection. That’s why, through its Project UP initiative, Comcast is working to address and eliminate the unique barriers to connectivity through a series of efforts, including Internet Essentials, Lift Zones, and skill development and training. In addition to announcing this inclusive retail experience for customers, Comcast donated $60,000 in digital equity grants to community partners, San Francisco LightHouse for the Blind and Visually Impaired, California School for the Deaf, and the World Institute on Disability. These grants aim to broaden the scope of digital inclusion and accessibility to students, families, seniors, and community members. “Assistive technologies are opening doors to greater independence for folks with a range of disabilities,” said Sharon Giovinazzo Chief Executive Officer of the San Francisco LightHouse of the Blind and Visually Impaired. “These innovations truly can level the playing field. Comcast has been a valued partner in delivering technologies and supporting our efforts to promote independence, community, and equity for blind and low vision people.” “Diversity, equity and inclusion are the guiding stars of what we do here at the World Institute on Disability, and it is gratifying to see partners, such as Comcast, who also believe that equity and accessibility go hand-in-hand,” said Marcie Roth, Executive Director and Chief Executive Officer, World Institute on Disability. “Technology continues to evolve rapidly, and we must continue to work together to invest in solutions, which will help support people with disabilities having equal and greater access to products and services in today’s world as well as laying the foundation for greater accessibility for future generations.” About Comcast’s Accessibility Program: For more than a decade, Comcast has invested in making its products, technology, and experiences accessible to the widest possible audience while opening new doors to independence for people with disabilities. These innovations include the Large Button Voice Remote, voted USA Today’s Best Accessible Design remote in 2023, and the Xfinity Adaptive Web Remote. To learn more about Comcast’s groundbreaking accessibility work, visit corporate.comcast.com/accessibility. About Comcast Corporation: Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Comcast Calfornia Jon Koriel +1 925-315-2690 jon_koriel@comcast.com Company Website https://california.comcast.com/

June 06, 2024 10:15 AM Pacific Daylight Time

Comcast Directors Refuse to Disclose Political Donations, So Shareholder Does It for Them

NLPC

Ahead of its annual meeting on Monday, June 10, the directors for Comcast Corporation have had their past political campaign donations publicized on the Securities and Exchange Commission’s website, after the company refused to allow a vote on a shareholder proposal that requested transparency of that information. As the parent of major media organizations that include NBC, CNBC, MSNBC, Telemundo and Sky, Comcast has an outsized influence on global news reporting and opinion-forming for its massive audiences, predominantly in the Americas and in Europe. Late last year National Legal and Policy Center (NLPC), an investor in Comcast, had introduced a shareholder proposal to request the Board to implement a policy in which director candidates each year would be required to disclose their charitable donations and campaign contributions above certain amounts, going back five and 10 years, respectively. Citing several examples of Comcast’s past advocacy in support of controversial political news developments and issues from a left-leaning perspective, NLPC asked for greater transparency about the board’s worldviews via the disclosure of members’ past philanthropic and political donations. “Shareholders are uninformed about members’ ideological and political views,” the proposal stated. “Greater transparency is needed to allow shareholders to know whether our Board suffers partisan capture and therefore the group-think and ideological blinders that have cost some companies dearly in recent years.” However, not wanting shareholders to have the ability to vote on NLPC’s proposal – much less disclose its directors’ charity, candidate and political party support – Comcast asked the SEC for permission to exclude the resolution from its proxy statement, and therefore from its annual meeting. The SEC allowed the company to omit the proposal. Subsequently, NLPC filed a proxy memo with the SEC last month in which it opposed the election of all 10 director nominees, over their refusal to allow shareholders to vote on the measure. In addition to NLPC’s rationale for opposing the nominees, the proxy memo also includes some of the very information Comcast’s directors tried to conceal: their campaign contributions for federal races going back at least 10 years, extracted from Federal Election Commission records. “Comcast argued that it was improper for director nominees’ personal charity and campaign donations to be disclosed and should be off-limits,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “It’s a bogus argument, at least regarding state and federal races, as those contributions are required to be reported to state elections boards and the FEC, and to be made available to the public.” NLPC sponsored the same proposal for the annual meetings of Alphabet, Amazon and Home Depot as well. None of those companies opposed allowing a vote on director transparency at their meetings. “You might think Big Tech companies might be more reluctant to make such disclosures, but they were at least willing to allow their investors to weigh in on the issue,” Chesser added. “Meanwhile Comcast controls some of the most extensive and influential news gathering organizations in the world. Their Board owes it to their audiences, as well as their shareholders, to inform them where they stand ideologically.” Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

June 05, 2024 11:10 AM Eastern Daylight Time

White Bridge Capital Expands to Texas, Opening Cross-Border Investment Opportunities in Real Estate Development

White Bridge Capital, LLC

Firm Looks to Serve Cross-Border Real Estate Needs of Family Offices, High-Net-Worth Individuals and Entities Seeking to Invest in Multi-Family, Build-to-Suit, Industrial, and Commercial Development Projects White Bridge Capital, a cross-border real estate investment firm, is extending its reach to Texas to cater to global family offices, high-net-worth individuals, and overseas entities seeking to benefit from the state’s robust economic expansion and the resulting impact on its flourishing real estate market. The portfolio encompasses multi-family residences, build-to-suit properties, industrial facilities, and commercial developments across the state. In Texas, White Bridge Capital will be spearheaded by newly appointed Partner Nat Parsons, a third-generation developer by training and leading real estate and construction veteran with nearly two decades of experience, including the banking sector. Co-founded by Tommy Campbell and Regina Garcia Handal, with headquarters in Miami, Florida and operations in Mexico City, White Bridge Capital sources real estate deals, structures investments, secures financing for underlying assets, and manages client investments throughout the real estate development cycle. “The expansion to Texas marks a significant step in the firm’s growth and its intent to have a strategic physical presence to look after our clients’ overall interests,” said Tommy Campbell, Co-Founder and Managing Partner, White Bridge Capital. “Investors are focused on long-term appreciation and greater control, and White Bridge Capital, with our ‘boots on the ground’ approach, stands ready to source real estate investments in Texas that offer clients active management.” Cross-border family office real-estate investments across the Americas are on the rise, propelled by macroeconomic and geopolitical drivers. White Bridge Capital is bridging this investment opportunity with its unique customized investment platform underpinned by high-touch, local intelligence, and a robust network of experts across the Americas. “Nat is an outstanding business leader. His extensive experience and strategic vision in managing complex real estate deals, leading construction projects and teams, will be invaluable to our firm and clients,” said Regina Garcia Handal, Co-Founder and Managing Partner, White Bridge Capital. “In partnership with Nat, we look forward to our Texas office thriving into the future.” A graduate of Texas A&M University, Nat holds a master’s in business administration and a bachelor’s in construction science, focusing on business, project planning, and construction management of high-quality facilities. A proud and devoted father, Parsons is a U.S. rugby player, the son of architects and grandson of Nathaniel E. Parsons, president of N. E. Parsons Sheet Metal and Roofing Company 1924. “White Bridge Capital’s leadership, client base, and market reach are unparalleled,” said Parsons. Together with Tommy, Regina, and Texas’ pro-business and investor-friendly policies, I look forward to serving new and existing clients. The opportunities to grow in Texas are endless.” Texas is an appealing destination for investors, particularly those from Latin America, given its overall business-friendly environment, infrastructure development, technological advancements, and strong economic growth – accelerated by trade with Mexico – attracting diverse industries to the state, resulting in population growth and an attractive real estate market. # # # About White Bridge Capital: Headquartered in Miami, Florida, with operations in Mexico City, White Bridge Capital sources compelling real estate deals, structures investments, secures financing for underlying assets, and manages client investments throughout the real estate development life cycle. To learn more, visit White Bridge Capital. Contact Details Pia De Lima +1 305-794-1231 pia.delima@novusink.com Dan Diaz +1 347-673-3555 daniel.diaz@NovusInk.com Company Website https://www.whitebridge.capital/

June 04, 2024 09:30 AM Eastern Daylight Time

Shareholder Proposal Seeks Reevaluation of Exec. Incentives for EVs at GM

NLPC

On June 4, National Legal and Policy Center will present a shareholder proposal at the General Motors Company advocating for GM’s board of directors to reevaluate the electric vehicle expansion targets included in its executive compensation packages. The proposal, identified as Item No. 5 on the 2024 proxy ballot, argues that GM’s focus on electric vehicles is misaligned with both the market demand for EVs and the economic realities the company faces. Last month NLPC filed a proxy memo with the Securities and Exchange Commission that explains its rationale for the proposal. GM, like many in energy-intensive sectors, has increasingly aligned its corporate strategies with a poorly substantiated, government-subsidized, and corporate media-amplified “scientific consensus” that carbon emissions will result in catastrophic effects to the planet, and to humans. These scenarios are increasingly unlikely, yet the corporate media continues to portray them as the default. Supposedly, this climate crisis can only be averted if governments and consumers adopt environmentally friendly technology, such as electric vehicles, en masse. However, electric vehicles aren’t good for the environment. Even with government subsidies, they’re expensive and unprofitable. Further, consumers don’t want to make the switch. Luke Perlot, Associate Director of NLPC's Corporate Integrity Project, stated, “Our proposal encourages a reassessment of GM’s current executive compensation incentives, which overly prioritize electric vehicle production without adequate consideration of the associated economic, environmental, and ethical risks. Instead, the company should remove these incentives and give its executive team the opportunity to pursue growth strategies without political bias.” Key Details of the Proposal: Misalignment with Market Realities: Despite substantial investments and executive incentives, the anticipated demand for EVs has not materialized at the projected scale. An open letter to President Biden signed by over 5,000 auto dealerships warned of lack of demand for EVs. Economic Viability and Subsidy Dependence: GM's profitability in the EV sector is heavily reliant on government subsidies, which are subject to political changes and could be repealed as early as 2025. Without these subsidies, the division’s path to achieving positive pre-tax earnings, currently projected for no sooner than 2025, appears increasingly precarious. Environmental and Ethical Challenges: The extraction and processing of rare-earth elements, crucial for these batteries, are predominantly concentrated in regions with poor environmental and labor standards. This not only leads to severe ecological damage, but also involves significant human rights abuses, including forced labor. Further, these elements are primarily processed in China, a geopolitical adversary of the United States. “Consumers still want internal combustion engine vehicles,” Perlot added, “and GM’s competitors are making substantial investments to meet their demand. The company cannot afford to be left behind because of misguided incentives.” Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

June 03, 2024 11:45 AM Eastern Daylight Time

Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

Department of the Army Debuts First Campaign Highlighting Army Civilian Careers

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/FMkGY43U8FQ For the first time, the Department of the Army debuted a campaign focused on Army Civilian Careers. “Find Your Next Level” demonstrates how private citizens can bring their existing skills and abilities to an Army Civilian Career and have an impact that can only be found in the Department of the Army. Individuals looking for a new challenge in their career can choose from more than 500 career paths. Army Civilians work across industries with roles in finance, cybersecurity, engineering, and beyond. With more than 265,000 employees, the Army Civilian workforce is one of the largest groups of Civilian employees within the Department of Defense. The Civilian role in the Army dates back to the founding of our country in 1776, and Army Civilians continue to play a critical role in the Army’s success today. Because there is low public awareness that the Department of the Army employs Civilians, the campaign aims to bridge this gap by demonstrating how professionals can bring their existing skills and abilities to an Army Civilian Career. On May 22nd, a media tour was conducted with Army Civilian, Dr. John E. Deaton. He shared his unique perspective on the campaign as a former Army Ranger who ultimately returned to the Army as a Civilian later in his career – this time in veterinary sciences. His experience as an Army Ranger brought him the critical skills of discipline and leadership that would serve as the foundation for a fulfilling career in veterinary medicine after his service in uniform. Today he serves as the Deputy Director of Veterinary Sciences at Joint Base San Antonio where he leverages insights from his veterinary expertise to train the next generation of Soldiers. Topics that Dr. Deaton discussed included: · Why the Army is launching a campaign focused on Civilians. · His journey to the Army and why he chose to return as a Civilian. · What opportunities his Civilian career in the Army has provided. · Types of Army Civilian Career paths are available. For more information, visit ArmyCivilianCareers.com. Army Civilian Careers will have a presence at upcoming events throughout the U.S. where potential candidates can interview for open positions, and potentially receive a tentative job offer on the spot: · June 26-28: The League of United Latin American Citizens (LULAC) in Las Vegas, NV · September 18-20: Richard Tapia Celebration of Diversity in Computing (CMDIT) in San Diego, CA · October 4: American Indian Society of Engineers & Scientists (AISES) National Conference in San Antonio, TX · October 12: Society of Asian Scientists & Engineers (SASE) in Boston, MA · November 1-2: Society of Hispanic Professional Engineers (SHPE) in Anaheim, CA · November 9: Great Minds in STEM (GMiS) in Fort Worth, TX Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 30, 2024 11:04 AM Eastern Daylight Time

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Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

Don’t Get Scammed: NICB Insights on How to Avoid Fraud After a Natural Disaster

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/dJPZJMemFCA With hurricane, tornado, and wildfire seasons in full swing in many parts of the country, property damage and loss will be unavoidable in affected areas. The National Insurance Crime Bureau is warning those living in areas that could suffer from a natural disaster to not only be prepared for the disaster but to be aware of the potential for fraudulent contractors and vendors taking advantage of victims in its aftermath. Last year was a historic year for billion-dollar weather and climate disasters in the U.S., with 28 separate events costing at least $1 billion. In the 1980s, the average time between billion-dollar disasters was 82 days. In 2023, it was just 12 days, with these disasters totaling more than $93 billion in catastrophe losses. Upwards of 10 percent or $9.3 billion is lost to post-disaster fraud, which not only impacts individuals, but also impacts insurance premiums throughout the industry. Oftentimes, these deceitful actors target neighborhoods affected by disasters and make an unsolicited stop at your home. They will take your money - often overcharging - and do shoddy or no work at all, promising that your insurance company will pay for it all. On Tuesday, May 21, a nationwide media tour was conducted featuring NICB President & CEO David J. Glawe discussing how to avoid home repair fraud after a natural disaster and many other consumer friendly topics. Questions and Topics Mr. Glawe discussed Included: · Why is contractor fraud becoming more prevalent, and who is committing these acts? · What is NICB doing to help stop contractor fraud from occurring? · What steps can and should homeowners take prior to a natural disaster and how can preparation help reduce chances of becoming a victim of fraud? · What signs should disaster victims be on the lookout for that may indicate a dishonest contractor and what steps can people take to avoid being scammed? · What resources are available to help homeowners and other disaster victims avoid potential fraudulent actors or report fraud when they encounter it? NICB recommends following these tips before hiring a contractor: Be Proactive · Assess Damages: If you think you have catastrophe-related damage, reach out to your insurance company, and ask for clarification on your coverage. · Recruit a Professional: Seek out a licensed, insured, and well-reviewed contractor before any potential fraudulent contractors come knocking on your door. Research and Verify Before Signing Anything · Research and Verify: Before hiring a contractor, research their credentials, reputation, and track record. Check for licenses, certifications, and reviews from previous clients. Verify their insurance coverage and inquire about any past complaints or legal issues. · Get Multiple Quotes: Obtain bids from multiple contractors for comparison. Be wary of significantly low bids, as they may indicate substandard work or hidden costs. Aim for a balance between affordability and quality. · Beware of Red Flags: Be alert to red flags such as high-pressure sales tactics, vague or evasive answers, or reluctance to provide written estimates or contracts. Trust your instincts and proceed with caution if something seems off. Stay Involved and Take Account · Written Contracts: Always insist on a written contract detailing the scope of work, materials, timeline, and a payment schedule that does not include large upfront payments. Review the contract carefully, ensuring that all terms and conditions are clearly outlined and agreed upon by both parties. · Stay Involved: Stay actively involved in the project by regularly communicating with the contractor and monitoring progress, while keeping records of all work communications. · Seek Legal Advice if Necessary: If you suspect contractor fraud or encounter significant problems during the project, seek legal advice promptly. A legal professional can help you understand your rights, explore options for resolution, and take appropriate action to protect your interests. Report Fraud Anyone with information concerning insurance fraud or vehicle theft can report it by calling toll-free 800.TEL.NICB (800.835.6422). To learn more, visit NICB.org About the National Insurance Crime Bureau: Headquartered in Oak Brook, Ill., the National Insurance Crime Bureau (NICB) is the nation's leading not-for-profit organization exclusively dedicated to combatting and preventing insurance crime through Intelligence, Analytics, and Operations; Education and Crime Prevention; and Strategy, Policy, and Advocacy. NICB is supported by more than 1,200 property and casualty insurance companies and self-insured organizations. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 29, 2024 04:01 PM Eastern Daylight Time

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