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MarketFinance in pole position as it raises £280m and is approved for Recovery Loan Scheme lending

Stockwood Strategy

Fintech business lender MarketFinance has today announced a £280m debt and equity fundraise and its accreditation under the Recovery Loan Scheme (RLS). This comes after MarketFinance became one of the first fintechs to be accredited under the Coronavirus Business Interruption Loan Scheme (CBILS), having lent £250m to companies across the UK. Launched by the British Business Bank in April 2021, the Recovery Loan Scheme supports access to finance for UK businesses as they recover and grow following the pandemic. Funding from the Scheme can be used for any legitimate business purpose including managing cashflow, investment in new equipment and preparing for future growth. It is designed to appeal to businesses that can afford to take out additional finance for these purposes. MarketFinance is ready to lend immediately with its debt and equity funding. The debt financing has been provided from a large global investment firm alongside Italy’s largest bank, Intesa Sanpaolo S.p.A. The equity investment was led by Black River Ventures (previous investments include Marqeta, Upgrade, Coursera and Digital Ocean) with participation from existing investor, Barclays Bank PLC. Alongside this, the launch of MarketFinance Flex Loans today will aim to help nearly one million SMEs in the UK solve their short-term funding gaps up to £100,000. Viola Credit has provided MarketFinance with £20m to launch the Flex Loans product. Similar to a credit card or overdraft, businesses will have a pre-agreed limit of up to £100,000 which they can withdraw at once or in smaller amounts. Flexible repayment options enable the businesses to spread their repayments over 3 - 12 months based on their working capital needs. It is a solution to support a variety of one-off and ongoing funding requirements such as purchasing inventory, clearing outstanding invoices, upfront supplier payments, investment into sales and marketing, or expanding the team. Anil Stocker, CEO at MarketFinance, commented: “This funding and our accreditation as a Recovery Loan Scheme lender is testament to the brilliant work everyone at MarketFinance has done to serve UK businesses during a difficult period. Adapting to the increased demand from businesses looking for finance online instead of through traditional avenues also drove our profitability this year, which has continued into H2 2021”. From today, businesses can immediately apply* for an RLS loan from MarketFinance between £50k and £250k repayable over 4, 5 or 6 years. Repayments in the first six months of the term will only consist of interest charges, an additional support measure as businesses gear themselves for a full reopening of the economy. Anil Stocker aded: “Businesses have been resilient and managed to hold their nerve during one of the most difficult periods in recent history. We were there to help with the CBILS and will do the same with the RLS by offering a simple application process, quick decisions and sending funds to businesses immediately. Our fundraise puts us in pole position to do this. We played a key role during CBILS, as one of the first fintech lenders, to help get funds to businesses quickly when they found their applications were delayed and or denied by others. We will stand shoulder to shoulder with businesses and help navigate them through to the full reopening of the economy and beyond”. As a native fintech, the MarketFinance platform is designed to receive, process and manage large volumes of businesses applying for finance using the platform. From simple online application forms, enhanced credit risk models to exceptional one-to-one customer support, MarketFinance will get RLS funds to businesses in need, quickly. “We aim to quickly lend to businesses around the UK. We anticipate demand for RLS to come from companies that will need capital to scale operations ahead of the full reopening of the economy. Manufacturers, wholesalers, public services businesses and a range of others will need the funds to ramp up supplies and build pipelines as business returns to normal” added Anil Stocker. Ends *Minimum eligibility criteria for RLS business loans through MarketFinance: Limited Company or Limited Liability Partnership Trading for more than 3 years, has a turnover of more than £200,000 Company sells goods and/or services to consumers and/or other businesses About MarketFinance MarketFinance is a business finance company with offices in London and Manchester. The online platform enables businesses to access a range of flexible finance solutions - quickly and easily. This smart technology is backed by help from real people so business owners can save time and focus on growing their business. Since 2011, MarketFinance has cumulatively advanced over £2.6 billion to companies across a range of sizes and sectors, providing working capital and finance for everything from paying staff and suppliers to launching new products or services and accelerating growth. MarketFinance is backed by Barclays Bank PLC, Mouro Capital, European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), and private equity group MCI Capital (also invested in iZettle, Azimo and Gett). About the Recovery Loan Scheme (RLS) The Recovery Loan Scheme is managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy & Industrial Strategy. British Business Bank plc is a development bank wholly owned by HM Government. It is not authorised or regulated by the PRA or the FCA. Contact Details MarketFinance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://marketfinance.com/

September 21, 2021 08:00 AM Eastern Daylight Time

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Phase 4 Services Adds Marketing and Technology Pro to Broaden Consulting Scope, Better Assist Lab Clients

Phase 4 Services

MCR Labs Director of Marketing & IT Yasha Kahn has been named vice president of marketing & technology at Phase 4 Services, a laboratory management and consulting firm positioned to help hemp and cannabis testing labs capture market share in the expanding cannabis industry. Kahn, an information technology expert with nearly a decade of experience guiding marketing strategy and upgrading IT systems for cannabis testing providers, will be tasked with helping Phase 4 clients secure their data and generate brand awareness. His combined marketing and technology expertise make Kahn uniquely well-suited to offer insights tailored to finding success in the digital age. “As a scientist, promoting the business and managing our data were details I hadn’t really considered when we first opened the lab,” said Michael Kahn, Founder and CEO of MCR Labs, a cannabis testing lab operating in several Northeast cannabis markets. “As the industry here grew, Yasha made sure any potential clients coming in knew our name, and he scaled our technology infrastructure to handle the team’s rapid growth.” In his role at Phase 4 Services, Yasha Kahn will guide the firm’s laboratory partners on decisions related to data security and networking, events and outreach projects, and media strategy both digital and traditional. By adding high-level technology and marketing knowledge to their consulting scope, Phase 4 Services enables their client laboratories to focus on the important work of accurately analyzing cannabis products while helping to bring in new business and ensure the right tools are in place to facilitate operations across departments. About Phase 4 Services: Phase 4 Services is a scientific consulting and laboratory management firm dedicated to growing, supporting, and enhancing hemp and cannabis testing laboratories. Founded by experts in analytical testing, pharmaceutical chemistry, business administration, and development strategy, our team is equipped with the knowledge and experience necessary to ensure partner laboratories are successful in their pursuit of advancing public health and safety for cannabis patients and consumers. For more information visit http://phase4services.com. Contact Details Phase 4 Services Joe Crinkley +1 857-230-0839 PR@phase4services.com Company Website https://phase4services.com/

September 20, 2021 11:11 AM Eastern Daylight Time

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DONORSTRUST LAUNCHES GIVING VENTURES PODCAST

Donors Trust

This week the team at DonorsTrust, a donor-advised fund committed to encouraging philanthropic giving and protecting donor intent, launched a new podcast focusing on philanthropy. The Giving Ventures podcast explores innovative projects and problem-solving initiatives made possible by support from DonorsTrust account holders. “We are excited to provide a forum where donors with a pro-liberty mindset can learn more about great work on exciting projects that may otherwise get missed,” explained Peter Lipsett, Vice President at DonorsTrust and Giving Ventures host. “My colleagues and I regularly engage with groups aiming to limit government, grow personal responsibility, and strengthen free enterprise. The podcast allows us to share insights and ideas from these conversations, ideally leading to even more philanthropic activity.” Giving Ventures is available on Apple Podcasts, Spotify, Google Podcasts, iHeartRadio, and directly from the DonorsTrust website. “The Giving Ventures podcast will feature a variety of people, initiatives, and nonprofits dedicated to making the world a better, freer place thanks to the ongoing generosity of the DonorsTrust donor community,” Lipsett continued. “We look forward to using this new avenue to connect givers with the causes and projects they care about most.” In the first episode, “ New Approaches to Reducing Poverty,” Peter Lipsett talks with three leaders tackling innovative free-market solutions to this age-old problem. Guests for the inaugural episode include: Randy Hicks, president, and chief executive officer of the Georgia Center for Opportunity, discusses the ways the organization is combating poverty in the Peach State. Matt Warner, president of Atlas Network and director of its Human Dignity and Freedom Project, shares what his organization is doing to curb poverty at home and abroad. Graham Walker, executive director of the Oakland, California-based Independent Institute, shares how his organization is tackling homelessness and poverty in the Golden State. “Our first episode of Giving Ventures will get your mind racing about all the possibilities for new philanthropic partnerships and open your eyes to the ways our donors and grantees are changing the world for the better,” Lipsett said. “Future episodes will surely do the same.” About Giving Ventures: As the landscape of nonprofits continues to grow, trying to stay current on all the good work going on can be overwhelming – especially if you target your support to efforts that help reduce government’s size and people’s dependence on it. Twice a month, the Giving Ventures podcast will highlight several non-profit efforts, initiatives, and projects that leverage private philanthropy to solve public problems. Giving Ventures is produced by Peter Lipsett and Carolyn Bolton with music from Zapsplat.com About DonorsTrust: Established in 1999 as a 501(c)(3) public charity, DonorsTrust is a community of donors devoted to creating a better future. Our donors support charities they believe protect our Nation’s constitutional liberties and strengthen civil society through private institutions rather than with government programs. Our boutique size lets us offer our donors personal attention and advice that helps them achieve their philanthropic goals. We ensure that our donors’ intentions are protected and offer them a simple, effective, and tax-advantaged way to give. Since its inception, DonorsTrust has granted out over $1.5 billion to over 4,000 charities that protect our constitutional liberties and strengthen civil society without government funding. ### Please visit http://www.donorstrust.org For more information DonorsTrust and Giving Ventures Podcast, or to schedule an interview please contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com Contact Details kglobal Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.donorstrust.org/

September 16, 2021 11:10 AM Eastern Daylight Time

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Great Place to Work® Announces the Best Workplaces for Women™ 2021

Great Place to Work®

Great Place to Work®, the global authority on workplace culture has determined the Fortune Best Workplaces for Women ™ 2021 by analyzing confidential employee surveys representing the opinions of 5.6 million U.S. employees. There are 38 new companies on this list this year and two of them, Bitwise Industries and Greenhouse) made it to the top five. Twenty-six of the 75 large organizations on the list are new, and 12 out of the 25 small- and medium-sized businesses (SMBs) are making their Best Workplaces for Women debut. Hilton tops the list this year, followed by financial corporations American Express and Bank of America. Impressively, Bank of America jumped 39 spots from their position on last year’s Best Workplaces for Women list. The number of participating organizations increased 40% from 2020, but the spots available this year remains at 100, making it more difficult than ever to earn a spot on the list. This year’s list is made up of 75 large companies and 25 SMBs. “These companies have made a commitment to fostering equity in the workplace. With the facts about gender inequity in mind, the Best Workplaces for Women braved the task of combatting gender inequity by ensuring their women employees feel safe, heard, challenged and valued,” says Michael C. Bush, CEO of Great Place to Work. COVID-19 was disproportionately hard on working women, who experienced more furloughs and layoffs and had higher quit rates compared to their male colleagues. Nowhere was this truer than in the hospitality industry. That makes it even more impressive that four hospitality companies—Hilton, Marriott, Hyatt and Kimpton—made the list in 2021. Hyatt even jumped seven spots to make this year’s top 10, powered by an incredibly strong representation of female leadership, a barrier many organizations struggle to overcome. In fact, half of the executive management at Hyatt identify as female. The company has made numerous internal investments to support their female employees, including Women@Hyatt Diversity Business Resource Group (DBRGs), which are akin to Employee Resource Groups (ERG) at other organizations. The group has since expanded to include Hyatt B.L.A.C.K, Hyatt Asian-Pacific Islanders, Latinos@Hyatt, Hyatt disABILITIES and HyPride. Though Nationwide, Rocket Companies, and Bank of America saw the largest improvement in their employee survey scores, many more on the list showed great improvement in how women were experiencing their workplace, despite the lasting impact the COVID-19 pandemic has had on the well-being of women worldwide. See the full list of the Best Workplaces for Women™ 2021 What are the top 10 companies to work for as a woman in 2021? About the Best Workplaces for Women methodology The methodology for determining the Best Workplaces for Women is unique in that it specifically analyzes how women are experiencing the workplace. In order to do this, we ask employees to respond to over 60 survey questions describing the extent to which their organization creates a great place to work For All™. Eighty-five percent of the ranking is based on what women themselves report about their workplace, and how fairly those experiences compare to men’s reports of the same workplaces. The survey measures the extent to which women report their organizations create a great place to work For All—for example, whether people trust each other and employees are able to reach their full human potential, no matter who they are or what they do. We analyze whether different identities women hold change their experience of the workplace. We analyze these patterns relative to each organization’s size, workforce makeup and what’s typical in their industry and region. We also measure the degree to which employees from all backgrounds are equally involved in innovation opportunities, believe company values are lived and breathed, and believe management is effective. Fifteen percent of the remaining rank is based on how well-represented women are in the workforce and throughout management, taking into account industry trends. To be considered, companies need to employ at least 50 women, at least 20% of their non-executive managers need to be female and at least one of their executives needs to be female. About Great Place to Work Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees around the world and used those deep insights to define what makes a great workplace: trust. Great Place to Work helps organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Their unparalleled benchmark data is used to recognize Great Place to Work-Certified™ companies and the Best Workplaces™ in the US and more than 60 countries, including the 100 Best Companies to Work For® and World’s Best Workplaces™ lists published annually in Fortune. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™. To learn more, visit greatplacetowork.com, subscribe to their company culture newsletter and read “ A Great Place to Work for All. ” Join the community on LinkedIn, Twitter and Instagram. Contact Details Kim Peters +1 415-844-2574 kpeters@greatplacetowork.com Company Website https://www.greatplacetowork.com

September 16, 2021 07:00 AM Eastern Daylight Time

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NSI Insurance Group Acquires Fourth Agency in 15 Months

NSI Insurance Group

NSI Insurance Group, a leading independent insurance agency specializing in risk management, employee benefits, and insurance services for businesses and individuals, recently made its third and fourth acquisitions in the past 15 months, with the purchase White Cloud Insurance and Express Insurance, both in Miami. NSI Insurance Group now has four offices throughout South Florida. NSI Insurance Group, founded in 1958, ranks among the largest privately owned firms in Florida and operates within five business segments including personal and commercial insurance, employee benefits, and specialty programs. The company has achieved robust growth, driven by a combination of expansion in existing verticals and strategic acquisitions. The company has been continuously recognized as a “Best Practices” agency in a survey of the largest insurance agencies in the United States. “We have continued our long-standing pattern of consistent yet conservative growth through growing our existing client base and making strategic acquisitions of top-quality insurance companies throughout South Florida,” said NSI Insurance Group CEO Oscar Seikaly. “We believe our strategy brings exceptional new opportunities for our clients and our employees as we continue to develop our firm.” Last year, NSI Insurance Group acquired Fort Lauderdale, Florida-based Pallant Insurance, one of the largest LGTBQ-owned and managed agencies in the state. The Pallant brand continues under the same leadership as a subsidiary of NSI Insurance Group. Last summer, the company acquired Ensurgroup, based in South Miami, while the Express Insurance and White Cloud acquisitions closed in the past few months. “As the South Florida population grows and density increases, we must become more geographically diverse and reinforce our back-office operations,” said Seikaly. “The acquisitions enable us to move quickly and improve our leverage with major carriers, which is critical during a tight market.” According to Seikaly, the acquired agencies were all excellent cultural fits, and each firm brings expertise that benefits the entire organization. Executive leaders of each firm have been retained and continue to work with the company. Contact Details David PR Group John P. David +1 305-274-3903 john@davidpr.com

September 15, 2021 10:59 AM Eastern Daylight Time

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Stagwell (STGW) Brings Together Assembly and ForwardPMX as Unified Global Brand

Assembly + ForwardPMX

Stagwell (NASDAQ: STGW ) agencies Assembly and ForwardPMX today announced that they are uniting as one organization, operating under the name Assembly globally. The newly combined agency will be home to 1,500 employees in over 20 countries and 30 locations across the globe, working with world-class brands, including Nike, Adobe, Ralph Lauren, Con Edison and Red Robin. Assembly will be part of the Stagwell Media Network, which manages nearly $5 billion in media across 7 agencies and delivers client-centric solutions across media, data, technology, insights and creativity. Assembly will be led by current ForwardPMX Global CEO, James Townsend, who is also the Global CEO of Stagwell Media Network. The agency’s management team will be a combination of Assembly and ForwardPMX leadership. In North America, ForwardPMX Managing Director Valerie Davis will be taking a lead role as North American President of the agency. Assembly executives Kim Sivillo and Kendra Mazey will also take on senior leadership roles within the US operation, with Shannon Pruitt and Jon Schaaf being elevated to new global roles across the Stagwell Media Network. Further management announcements will be shared in coming weeks. “In bringing these teams together, we are answering a clear market, client and employee opportunity to challenge the status quo,” said Townsend. “Assembly’s omnichannel media capabilities and buying scale paired with ForwardPMX’s digitally-led talent and global footprint can deliver something that is truly market-leading and capable of driving change and growth for CMOs and marketing leaders worldwide.” Townsend continued, “These are two growing businesses, with undeniable momentum, that belong together. Today, we’re taking a confident step forward to design and build an exciting future – one which ensures clients can access our strongest combined capabilities, while connecting our people to a wider, more diverse global community of experts.” A respected industry leader, Assembly has an impressive track record of driving results through a uniquely integrated media approach, having been named to Ad Age’s coveted A-List as Media Agency of the Year in 2018 and landing Adweek’s Media Plan of the Year in 2019. ForwardPMX brings global scale in data, technology and digital media, which are complementary to Assembly’s strength in omnichannel media and competitive US scale. ForwardPMX will help the combined business exponentially expand global capabilities, with its current footprint in more than 20 countries and a reputation as the partner of choice for brands navigating the complexities of global growth. The integration of Assembly and ForwardPMX is a key part of Stagwell’s effort to offer brands innovative partners that can help transform their businesses. Stagwell Chairman and CEO, Mark Penn, commented, “This combination brings together state-of-the art offline media and performance marketing expertise. Assembly and ForwardPMX have been partnering successfully for the past two years, so we know they can succeed for clients and that their cultures mesh well. We thank all of our current clients for their trust and are excited to share our new offering with the market.” About Stagwell: Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us For more information go to: www.stagwellglobal.com. Contact Details Assembly Sara Pollack, Vice President of Marketing +1 917-438-4923 sara.pollack@assemblyglobal.com

September 15, 2021 08:00 AM Eastern Daylight Time

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The 2021 American Thoracic Society Virtual Event

Convey Services

In 2021 the American Thoracic Society hosted their annual conference as a virtual event. The ATS Virtual Conference provided both attendees and exhibitors with a virtual experience that would closely replicate the in-person environment. The ATS International Conference attracts pulmonary, critical care, and sleep professionals, from those in the earliest stages of their careers to those whose research or strides in clinical care has gained them international recognition. Each year, nearly 14,000 of these professionals choose to attend, present, and learn about the latest advances, meet with colleagues from around the world, and create new collaborations and connections. It is truly where today’s science meets tomorrow’s care. Download the case study for free at: Case Study in Virtual & Hybrid Events for Medical Organizations — The story of ATS 2021. “The MCI Group was tapped to be the event management company for the ATS virtual event, said Carolyn Bradfield, CEO of Cloud Conventions. “MCI is a global engagement and marketing agency that creates human-centric touchpoints to unleash the power of people to deliver innovation and growth. Cloud Conventions was selected as the virtual technology platform to manage the ATS virtual event. Our solutions is a sophisticated enterprise platform that manages everything needed to execute a flawless virtual event, tradeshow or conference.” ATS Virtual Conference Goal The virtual conference was designed around three main elements to meet the goal: • Presentations & Sessions • CME/MOC Education • The Industry Solution Center for sponsors Attendees at the ATS Virtual Conference engaged through networking events featuring experts from the medical industry, attendee-to-exhibitor real-time chat, online discussion forums and “ Community™ ” featuring searchable attendee directories, profile cards for each attendee and instant messaging between attendees. The live portion of the virtual conference was held over a five-day period, and on-demand content was made available for ninety days. Click here to download: Case Study in Virtual & Hybrid Events for Medical Organizations — The story of ATS 2021 About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 04:42 PM Eastern Daylight Time

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Cloud Conventions Creates DIY Playbook for Managing & Delivering Virtual Events

Convey Services

Cloud Conventions today released a new Do-it-Yourself (DIY) eBook for associations, nonprofits, and businesses designed to reduce cost and increase efficiency with a self-managed program to create and deliver a virtual conference or trade event. It’s all outlined in “The DIY Virtual and Hybrid Event — Case Study,” available for free to download. Cloud Conventions is a sophisticated event management platform that redefines the attendee and exhibitor experience focused on delivering virtual and hybrid events for associations and business. “Most organizations with live events that were scheduled in 2020 and 2021 have now had the experience of staging those events virtually,” said Carolyn Bradfield, CEO of Cloud Conventions. “Even though live events are returning, maintaining a virtual event option will be vital to your event strategy, even after all of the challenges of COVID have passed. To simplify and demystify the process, we created a DIY program for meeting planners that have gotten comfortable with virtual events but want to maximize their effectiveness, while managing more of the elements themselves to reduce cost and maintain more control.” The cost and effort to add virtual options to complement a live event or as a stand-alone event has been overwhelming for many organizations with limited staff or a tight budget. Cloud Conventions’ DIY Virtual Events offer a low-cost subscription to the event management platform and a step-by-step playbook to simplify planning, execution, and management. The DIY event program shows you on how to create a content and session strategy, a virtual exhibit option for sponsors, expanded attendee engagement strategies and a way to automate onboarding attendees and manage the platform. A DIY platform comes configured and organized, making it easy to brand and add other elements without technical expertise or programming. “We generated two of our own virtual events before we began delivering virtual events to clients,” added Bradfield. “We took the lessons we gained from our events and coupled them with what we learned from executing hundreds of events for other customers. We created an eBook that outlines 9 key steps for executing a successful DIY virtual event. In this eBook, we relate those steps to how we delivered Cloud Conventions 2021, a virtual trade event for the telecommunications and cloud sales channel in May 2021.” The Cloud Conventions technology platform is designed with the non-technical user in mind with self-help and user tips built into administrative routines. The platform comes with templates for email communication, virtual exhibitor booths, session and content posts, directories and pages. Customers can take advantage of built-in Zoom or BlueJeans by Verizon conferencing capabilities to broadcast video sessions and keynotes. Event planners can also use their own preferred video accounts such as Teams, GoToMeeting or GlobalMeet. Analytics and reporting are automated to give the event organizer and exhibitors a detailed view of all attendee engagement. Click here to download: The DIY Virtual and Hybrid Event — Case Study About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 03:29 PM Eastern Daylight Time

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Cloud Conventions Releases New eBook for Associations Detailing 2021 Virtual & Hybrid Event Outlook

Convey Services

Cloud Conventions today released a new eBook exclusively for event planners of professional associations and trade groups entitled “2021 Virtual & Hybrid Event Outlook for Associations,” available free to download. It offers practical advice for associations to make their next live, hybrid or virtual event deliver the right experience for the organization, its members, and sponsors. The eBooks focuses on the business case for redefining online event experiences backed by research. “Professionals that manage live and virtual conferences for associations struggle with how they should engage their membership now that live events are starting to return,” said Carolyn Bradfield, CEO of Cloud Conventions. “We assembled this eBook to look at research from well-respected sources to see how having virtual event options has impacted how members engage with associations before, during and after the pandemic. We look at how sponsors view their investment in virtual events, and what it tells us about how associations should plan their event strategy moving forward.” In 2020 the pandemic forced associations to cancel in-person gatherings and pivot to everything from webinars to multi-day virtual conferences. Scrambling to offer some sort of online experience to replace the much-anticipated live conferences represented a fundamental change in the way an association and its membership connected historically. The result was a lower revenue producing virtual option that represented a huge decline in the association’s bottom line. However, the upside of virtual events, when effectively done, has been a game changer for many associations leading to increased attendance, greater member engagement and additional sponsorship revenue outside of membership or attendance fees. “Now that live events are starting to return, associations have asked themselves if continuing virtual events are really worth it,” added Bradfield. “ The 2020 study of 1,000 respondents, ‘Association Trends: From Disruption to Opportunity ’ produced by Community Brands reveals that having a virtual option for membership participation has moved from a nice to have, to a must have. Recent cancellations of live events because of renewed COVID concerns scheduled for this fall is an indicator that the pandemic is far from over. Having a virtual or hybrid option still is the best insurance that the show will go on, no matter what.” Although 2020 was disruptive, in the last several years revenue from membership dues has declined for many associations, while revenue from other sources increased, accounting for over half of the funding for a given group. “2021 Virtual & Hybrid Event Outlook for Associations” reviews the value delivered to the membership and key factors behind increased participation when doing virtual or hybrid events. Cloud Conventions is an event management platform that redefines the attendee and exhibitor experience with a strong focus on delivering virtual and hybrid events for association and nonprofit groups. Click here to download: 2021 Virtual & Hybrid Event Outlook for Associations About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 03:07 PM Eastern Daylight Time

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