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LiveChat’s new Webflow App Now Available for Users of Both Platforms

LiveChat, Inc.

The integration of LiveChat with the Webflow platform is now accessible to customers of both companies. This collaboration results from Text, the parent company of products such as LiveChat, ChatBot, and HelpDesk, partnering with Webflow, the creator of the no-code website-building platform currently used by approximately 3.5 million users. Thanks to the collaboration between Webflow and Text, adding LiveChat as a new communication channel has become remarkably simple for Webflow users. This addition can be facilitated through both the Text Marketplace and the Webflow Marketplace. “ We’re thrilled to welcome the LiveChat App to the Webflow Marketplace, ” said Dan Brown, Senior Director of Corporate Development at Webflow. “ We know that businesses are under increased pressure to offer real-time support and engagement, and believe this seamless integration between Webflow and LiveChat will help more businesses meet their customers where they are. ” “We are proud that LiveChat is the first product in its category directly integrated with Webflow and available on the Webflow Marketplace. As a result, we create significant added value for users who, with just one click, will be able to open a new communication channel and, as a result, monetize their online business more effectively and improve customer satisfaction, " added Szymon Klimczak, Chief Growth Officer at Text. Webflow is the world’s leading visual development platform for building powerful websites without writing code. LiveChat (owned by Text, formerly LiveChat Software) is a full-service customer support platform that assists businesses in capturing leads and making purchasing easier. Today, over 37,000 companies in more than 150 countries trust the platform to communicate with and engage clients. LiveChat’s Webflow App empowers Webflow users to swiftly and efficiently incorporate a new communication channel with their clients. With this integration, websites built on Webflow can now offer interactive and immediate customer support through LiveChat, leading to increased user engagement and stronger customer relationships. LiveChat boasts around two hundred integrations that can collaborate with various vital business solutions. It also consolidates communication from multiple channels in one place and gathers information for later analysis. The combination of LiveChat and Webflow data enables advanced analysis and reporting. Users can now monitor the effectiveness of online communication in the context of user behavior on the website, allowing for a more precise adjustment of customer service strategies. Key benefits of the LiveChat app offered to Webflow users: Proactive customer support. Communicate and engage with customers using a customizable chat with real-time data, interactive greetings, message templates, chatbots, and more. Over 200 tools to integrate with LiveChat. Connect the platform with CRMs, data analytics tools, email campaign software, and more to streamline processes and provide even better CX. Be where customers are. Access customer queries from various channels in one place, saving time on switching tabs while communicating with customers the way they like. ABOUT TEXT Operating in the “customer service” business, Text is one of the leaders in the global market for live chat solutions. Its LiveChat product supports companies in customer service, online sales support, and lead generation - allowing its partners to stay in touch with their customers anywhere and anytime. Text’s other products include ChatBot, HelpDesk, KnowledgeBase, and OpenWidget. LiveChat is used by over 37 thousand companies in 150 countries, the ChatBot product has over 2,800 customers in more than 30 countries, and the Helpdesk product has over 1,000 customers. Contact Details Text SA PR Team pr@text.com Company Website https://text.com/

December 20, 2023 10:40 AM Eastern Standard Time

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Aniview Becomes Google Certified Publishing Partner

Aniview

Aniview, a global provider of video advertising technology and monetization solutions, has been awarded Google Certified Publishing Partner (GCPP) status. The Google Certified Publishing Partner program is an exclusive network of advertising technology businesses that gives publishers and advertisers the confidence to know that they're working with an expert in the field. Entry into the program is granted to partners with a proven track record of helping publishers succeed. “This certification further solidifies Aniview as a credible Google partner and innovator, cementing Anview’s industry reputation for providing publishers and advertisers with advanced video advertising solutions that propel their businesses forward,” said Alon Carmel, Chief Executive Officer, Anview. “With this prestigious recognition from Google, Aniview is eager to continue its mission in powering the most efficient and effective advertising across the open web with unrivaled product versatility, open transparency, and customer support.” Aniview joins the program having demonstrated continued success in developing customized end-to-end video advertising solutions, including video player, video ad server, content management system, mobile SDK, and monetization marketplace for online video and CTV/OTT formats. As publishers face mounting headwinds in generating incremental revenue, Aniview has adapted its product stack to better serve the needs of the publisher ecosystem, including AI-based programmatic monetization capabilities. For more information on Aniview, visit www.aniview.com. About Aniview Aniview is a global adtech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV and over-the-top formats. Aniview’s patented video player technology, high-performance ad server and video marketplace provide flawless video delivery to over 200,000 publishers worldwide and power many of the world’s largest web publishing groups. Founded in 2013, Aniview now delivers, on average, 15 billion ad impressions per month. Contact Details Aniview Vaibhav Pandey info@aniview.com

December 18, 2023 08:15 AM Eastern Standard Time

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Reflection Analytics Launches Digital Platform for Comprehensive ESG Audit and Analysis

Reflection Analytics

Reflection Analytics, a technology company delivering ESG investment evaluation, reporting and advisory services, announced today that it has launched Reflect—the first and only platform for investor-focused ESG analysis, serving asset managers, financial advisors, and investors/institutions across six key areas: advisory, due diligence, compliance, portfolio management, auditing and reporting. Launched just two months after the SEC expanded Rule 35d-1, the “Names Rule,” to include ESG terms, Reflect is the market’s only “Names Rule"-compliant software, providing an investor-focused rating that scores companies across 250 data points in 18 ESG sub-themes while also offering asset managers a portfolio management tool to ensure continuous compliance. Under the SEC’s expanded rule, asset managers have 24 months to begin reporting on their alignment, demonstrating that 80% of their investments are in securities that reflect the terms in their name, or risk regulatory fines and fees. Unlike other ESG rating companies, which focus on only financial materiality and from the corporation’s management perspective, Reflect assesses companies from the perspective of an investor’s understanding and reasonable expectations. “The big ESG ratings agencies aren’t evaluating companies from the investor’s perspective—which the expanded SEC ‘Names Rule' requires—but rather are looking at them from a corporate management perspective, which is a real problem,” said Jason Britton, Founder and Chief Executive Officer of Reflection Analytics. “With existing rating methodologies, a company like McDonald’s could have a higher ESG rating than a business focused on reducing greenhouse gases and cleaning up waste. With Reflect, asset managers have, for the first time, the ability to assess investments from the investor’s perspective and at a more granular level.” The SaaS tool assesses companies by benchmarking them against their sector peer group and ranking them by quartile performance. Beyond its use as a compliance tool, Reflect is designed to support values-based investing. The Reflect platform allows advisors, investors and institutions to review portfolios based on ESG components that are most important to them while also identifying types of companies to avoid, such as those associated with weapons or alcohol. After analyzing an investment portfolio, Reflect provides a real-time, percentage-match score, rating investments across 18 sub-themes ranging from “not aligned” to “strongly aligned.” Reflect can also weigh an existing portfolio against a curated list of investments, allowing individuals and institutions to compare assets via a side-by-side analysis. With comprehensive data on 6,500 companies—or 98% of the global market capitalization—the patent-pending software can analyze virtually every asset type, including individual equities, bonds and investments in various structures, including ETFs, mutual funds and SMAs. Like a credit-rating score, Reflect provides investors, advisors and asset managers with the most comprehensive, up-to-date ESG information and the assurance it brings. About Reflection Analytics Reflection Analytics’ patent-pending software—Reflect—is the only ESG ratings tool designed to serve asset managers, financial advisors and investors/institutions across six key areas: advisory, due diligence, compliance, portfolio management, auditing and reporting. Unlike other ESG software, which are reliant on rating methodologies rooted in the corporate perspective, Reflect analyzes 250 data points from an investor-focused viewpoint. As the industry’s only “Names Rule-compliant tool,” Reflect helps portfolio managers meet new compliance standards, with the SEC’s expansion of the “Names Rule” to include ESG funds taking effect in less than two years. Reflect maintains comprehensive self-reported and third-party data on 6,500 companies, or 98% of the global market cap. For more information, visit: www.reflectvalues.com. Contact Details For Reflection Analytics Peter Page ppage@vocatusllc.com Company Website https://www.reflectvalues.com/

December 14, 2023 10:05 AM Eastern Standard Time

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William DeCourcy Named AmeriLife’s Chief Lead Generation Officer

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that it has named William “Bill” DeCourcy to the newly created role of Chief Lead Generation Officer. Previously AmeriLife’s senior vice president of AmeriLife’s Growth Marketing & Customer Acquisition team, DeCourcy is charged with nurturing and growing AmeriLife’s suite of lead acquisition and performance platforms while ensuring a rigorous approach to generating, securing and managing leads without compromising quality. ‘While we remain relentlessly focused on consistency and volume in support of our affiliates and their agents, it’s also critical that our leads platforms and services adhere to the ever-changing and highly regulated compliance landscape,” said DeCourcy. “I’m excited for this new opportunity and grateful for AmeriLife’s continued focus and investment on what is – without question – the lifeblood of our insurance agents.” Over the course of his career at AmeriLife, DeCourcy has helped pioneer many impactful lead generation efforts, such as helping to establish its direct-to-consumer martech space; creating AmeriLife’s first, real-time lead generation and distribution platform, LeadStar; and representing AmeriLife as president of the Insurance Marketing Coalition. Prior to AmeriLife, DeCourcy worked in progressively senior performance marketing and business insights roles with Marriott Vacations Worldwide, Consumers Energy and Electronic Arts (EA). He holds an MBA from the McCombs School of Business at The University of Texas at Austin. “Over the past year, AmeriLife has made significant strides in the lead acquisition and performance space,” said Ovi Vitas, Chief Marketing Officer for AmeriLife. “The company has introduced new platforms – such as LeadStar and yourDigitalLab – providing agents, marketers, and principals with diverse, high-quality leads, from mail and digital to self-generated and inbound, and more. We look forward to continuing to enhance and expand these always-on platforms to better serve our business under Bill’s leadership.” ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

December 13, 2023 09:00 AM Eastern Standard Time

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Rotunda Capital Partners Announces New IT and Cyber Operating Partner

Rotunda Capital Partners LLC

Rotunda Capital Partners ("Rotunda"), an operationally focused private equity firm that partners with family-founder owned businesses, is pleased to announce the addition of Matt Mitchell to its team of Operating Partners. Mr. Mitchell will be responsible for providing experienced guidance and support with the goal of driving value creation on key IT and cyber related portfolio company initiatives that will enhance the platform to drive organic growth and accelerate the pace of acquisition integration. Mr. Mitchell joins Rotunda with over 30 years of experience working across a broad array of industries to establish digital strategies, architect IT roadmaps and build cyber risk management capabilities designed to maximize value creation. He previously served as Chief Information Officer at Covington & Burling, LLP, a global law firm. Prior to that, he was CIO of AARP, a nationally recognized nonprofit, CIO of Cenveo, a world leader of the distribution and management of print offerings and CIO of Aramark, a leading global education organization with over 3,000 locations. "We fully expect that Matt’s considerable expertise in implementing and leading strategic initiatives in IT will facilitate growth, mitigate risk and accelerate enterprise value creation initiatives within the portfolio," said John Fruehwirth, managing partner of Rotunda. "Rotunda remains committed to investing in our Operating Partner team to enhance the success of our portfolio companies." "I admire Rotunda’s focus on operational excellence, and its commitment to strong partnerships with portfolio companies," said Mr. Mitchell. "I am excited to collaborate with my fellow Operating Partners and management teams to drive value across the portfolio." About Rotunda Capital Partners Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial, business, and residential services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com. Contact Details Rotunda Capital Partners Margaux Valle +1 240-962-1707 PR@rotundacapital.com Company Website https://www.rotundacapital.com

December 12, 2023 01:56 PM Eastern Standard Time

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Contract Management Institute Announces New Governance Board

National Contract Management Association

National Contract Management Association’s (NCMA) Contract Management Institute (CMI), an institution dedicated to advancing the profession of contract management is thrilled to introduce its newly appointed Governance Board for the 2023-2024 term. These accomplished professionals will play a pivotal role in guiding the strategic direction of CMI and ensuring the organization's success. "Having had the privilege of working alongside these distinguished professionals throughout my career, I am absolutely thrilled and deeply proud to welcome them to the newly revitalized CMI," stated CMI's Executive Director and former Department of Homeland Security Chief Procurement Officer, Soraya Correa. "Their exceptional expertise and dedication will undoubtedly contribute to our shared vision, and I look forward to the extraordinary journey ahead." NCMA Chief Executive Officer, Kraig Conrad will become the Board Chair for CMI. He expressed his excitement, saying, "I am delighted and honored to serve as Chair for the Institute. CMI is poised to become an important extension of NCMA, providing valuable resources to elevate our profession. I look forward to our journey together and the positive impact we will make." Denyce Carter, the current Board Chair of NCMA, will be joining Kraig Conrad as a distinguished addition and Vice Chair to the CMI board. She said, "I look forward to being part of an initiative that identifies and creates ways to enhance contract management practices, ultimately improving the profession for the workforce and the broader acquisition community." Along with Mr. Conrad and Ms. Carter, the Governance Board includes several accomplished professionals – including three NCMA past Presidents – that bring a wealth of knowledge and experience to the CMI board, representing a diverse range of organizations from government agencies and industry leaders to top consulting firms. The full list includes: Amanda Christian, Senior Vice President of Subcontracts and Procurement at CACI International Inc. She is responsible for setting direction, policy, and procedures based upon corporate-level strategy, and ensuring that procurement and subcontracts personnel provide value and contribute to the overall success of the company. Amanda is a Past-President of NCMA and served on its Board of Directors for seven years. She is a Fellow and currently serves on the Board of Advisors. Alan Chvotkin, Partner at Centre Law Group where he specializes in federal government contracts law and its policies and practices, including counseling companies on a wide range of matters from contract formation and performance through disputes and claims. Mr. Chvotkin is a Fellow of NCMA and currently serves on its Board of Advisors. Kim Denver, Senior Vice President and Chief Contracts Executive at Leidos, leads a team of over 250 contracts professionals, overseeing a diverse portfolio of thousands of active contracts, and previously held a key role as Deputy Assistant Secretary of the Army for Procurement. Mr. Denver currently serves on NCMA’s Board of Advisors. Wendy Masiello is currently an independent consultant, having retired from the U.S. Air Force as a three-star general in July 2017. During her 36-year career with the Air Force, she served as director of the Defense Contract Management Agency; deputy assistant secretary (contracting), Office of the Assistant Secretary of the Air Force for Acquisition; and program executive officer for the Air Force’s $30 billion service acquisition portfolio. She is an NCMA Past-President, and currently a member of the Board of Directors for KBR Inc. and Board of Advisors for NCMA and the Public Spend Forum Debra Scheider is Vice President, Corporate Contracts for Lockheed Martin Corporation. She is responsible for leading the Corporations Contracting, Industrial Development, and Estimating work encompassing policies, strategies, training, and procedures across the Corporation. Ms. Scheider is Past-President of NCMA and served on its Board of Directors for nine years. She is a Fellow of NCMA and currently serves on the Board of Advisors. She is a Director for the Procurement Round Table. Karla Smith Jackson, currently serving as the Senior Procurement Executive, Deputy Chief Acquisition Officer, and Assistant Administrator for Procurement at NASA, is a seasoned professional with extensive expertise with more than three decades of federal contracting experience. Her noteworthy background is in program management, acquisition, and contract planning. She is currently a member of the NCMA Board of Directors. Charlie Williams, President, CWilliams, LLC., held a number of pivotal roles that significantly contributed to the field of contract management., Notably, he served as the Deputy Assistant Secretary, Contracting for the United States Air Force, Director of the Defense Contract Management Agency (DCMA), Commissioner on the Section 809 Panel, President of the NCMA Board of Directors, Chair of the NCMA Standards Consensus Body, a valued member of the NCMA Board of Advisors, and a distinguished Member of the NASA Advisory Council. CMI is dedicated to fostering excellence in contract management by conducting research, studies, and analyses that promote engagement, standards, professional development, and enhanced business practices. The new Governance Board will play a pivotal role in guiding the organization's strategic direction and ensuring the continued growth and success of CMI. For more information about the Institute and its Governance Board, please visit ncmahq.org/cmi. The National Contract Management Association (NCMA) – www.ncmahq.org – stands as the premier contract management organization whose mission is to collaborate towards a globally recognized contract management profession that strengthens its nexus with related acquisition communities. Serving approximately 20,000 members in both the public and private sectors, NCMA propels the growth, advancement, and impact of practitioners through a steadfast commitment to serve through the open exchange of ideas in neutral forums. Contact Details National Contract Management Association Holly DeHesa +1 281-865-3296 holly.dehesa@ncmahq.org Company Website https://www.ncmahq.org

December 12, 2023 05:00 AM Eastern Standard Time

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USA Benefits Group Partners with AmeriLife to Expand Agent Opportunities & Serve More Clients

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that it has partnered with USA Benefits Group, a fast-growing, national health brokerage dedicated to delivering the highest quality products, service, and support to independent agencies, agents, and their clients. Per the agreement, terms of the deal were not disclosed. “We see this partnership as a power play to further USA Benefits Group's explosive growth,” said Rick Banville, CEO of USA Benefits Group. “AmeriLife is a rapidly expanding giant in the industry who takes the pressure off of agencies like ours through resources like HR, payroll, compliance, legal, marketing, recruiting, and technology so we can do what we do best: recruit and train agents and agencies to be successful. We are very excited about our bright future together.” “We are so grateful and honored to become partners with AmeriLife,” added Jessica Banville, president of USA Benefits Group. “We are thrilled that our agents and clients will benefit from an even larger portfolio of products and support. This partnership will give us even greater opportunity in making the industry better as we continue to develop training systems that bring success to all. We are stronger together!” For more than three decades, USA Benefits Group has been at the forefront of helping agents and their clients navigate the complexities of health and ancillary insurance (including ACA and ACA alternatives) for the under-65 market. Over the years, the company has expanded its portfolio to include Medicare Advantage and Medicare Supplement insurance, life insurance, and health insurance benefits for small businesses, as well as developed proprietary tools and training for its insurance professionals to succeed and thrive. Headquartered in nearby Spring Hill, Fla., USA Benefits Group boasts nearly 2,000 independent contracted agents nationwide. Now, with access to AmeriLife’s best-in-class resources, deep product portfolio, and industry expertise and leadership, USA Benefits Group is primed to supercharge its growth and deliver even more value to beneficiaries across the United States. “I’m excited to welcome Rick, Jessica and the USA Benefits Group family to ours,” said Scotty Elliott, Chief Distribution Officer for AmeriLife Health. “Our shared values and commitment to excellence in service makes this a winning partnership right out of the gate, and I can’t wait to see what we can accomplish together.” ### About USA Benefits Group USA Benefits Group is a nationwide insurance agency dedicated to the principles of service, integrity, professionalism and diversity. The company provides an extensive range of insurance products and pledges to honor its commitment to its producers, clients and carriers by holding itself to the highest ethical standards. Everything that USA Benefits Group does is designed to ensure that its customers are presented quality products with a “Servant’s Heart” and a goal of exceeding expectations. For more information, visit USABG.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

December 11, 2023 10:10 AM Eastern Standard Time

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AI-Driven Media Discovery, Distribution and Monetization Platform VideoXRM Launches Netcapital.com Funding Campaign

VideoXRM

VideoXRM, the pioneering artificial intelligence (AI) driven, B2B video distribution and discovery platform, announces the launch a $500,000 offering on the Netcapital.com digital private capital markets ecosystem. Capital from the offering will be used for the continued development and commercialization of the VideoXRM platform. The minimum investment is $300 and the offering deadline is January 31, 2024. Learn more at: https://netcapital.com/companies/videoxrm Businesses increasingly utilize video and rich media to differentiate their benefits and to reach new audiences, yet most of this complex and unstructured content remains difficult if not impossible to find. VideoXRM brings expanded exposure and ROI to this high value content, that until now, has been virtually inaccessible via conventional search technologies. Utilizing proprietary AI-machine learning technology, metadata, and granular indexing, VideoXRM is able to automatically classify videos, audio, images, etc., enabling unparalleled media discovery. The platform is ideal for company to company and company to investor engagement, news media, researchers, supply chain and procurement managers, M&A sourcing, partnering and benchmarking. VideoXRM’s revenue streams will include promotional services, highly targeted video campaigns and premium content on a pay-per-view and pay-per-subscription basis. Initial revenue is targeted by year-end 2023. VideoXRM CEO, David N. Baker, commented, “Over the past 2 ½ years we have made huge progress building out the platform and business solely with internal funding. Our accomplishments include: Commercial Launch of the VideoXRM Platform Attracting 175 companies and 9,000 videos to the platform, with many content sources in the pipeline. Developing proprietary AI/Machine learning technology to extract video and audio metadata used to classify and index content within 140,000 industry categories. 2 Patents Issued and 3 Pending. “We are launching our Netcapital offering to fund our continued growth and enhancement of our platform. In Q1 2024 we will launch an entirely new aspect of our video platform, providing capabilities that will add substantial additional value for our customers and company. We hope you will join us on our journey to build the most powerful business media distribution and discovery platform to enable the leg of growth in video and rich media communications and commerce.” Connect with us on LinkedIn and Twitter and Facebook. About VideoXRM ( VideoXRM.com ) VideoXRM is an AI-driven, B2B media discovery, distribution, communication and monetization platform that connects corporate rich media content with all potential stakeholders. The platform and smart search technology creates value and knowledge from mountains of unstructured digital media, delivering greater ROI from content investments. VideoXRM’s mission is harnessing the enhanced communicative power of rich media through a new distribution and discovery paradigm. VideoXRM was Co-founded by David N. Baker, who formed Revere Data LLC (Sectorbase) which was acquired by FactSet Data Systems, Inc. His Co-founders are Vadim A. Tarasov, Byron Kwok, and David Guzy. Contact Details Catalyst IR David C. Collins +1 212-924-9800 videoxrm@catalyst-ir.com Company Website https://videoxrm.com

December 08, 2023 08:20 AM Eastern Standard Time

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Minuteman Press Franchise Review: King's Lynn Owners Paula & Keith Boyce Share Key Lessons Learned & Growth Insights for 2024

Minuteman Press International Inc

For nearly two decades, Paula and Keith Boyce have been the dynamic duo behind the Minuteman Press franchise in the vibrant town of King's Lynn, Norfolk, UK. Their journey has been nothing short of extraordinary, transforming their business from a traditional high street print shop into a cutting-edge powerhouse, delivering ingenious print solutions to a roster of prestigious corporate clients. The highlight of their journey came in 2021 when they received the coveted invitation to join the Minuteman Press International President’s Club, a testament to their unwavering dedication and relentless pursuit of excellence. Keith Boyce shares the nearly 20-year journey of Minuteman Press in King’s Lynn as well as the key lessons learned, growth insights for 2024, and advice for other owners. History of the Business According to Keith Boyce, “it all began in 2004 with the introduction to Minuteman Press International’s invaluable network of suppliers and partners.” With a focus on marketing, the Boyces conquered new markets, concentrating on delivering unparalleled service that shifted the conversation from price to value. This blueprint for success has powered year after year of remarkable growth, with one notable exception—2021 (during the height of the pandemic). So, what makes Minuteman King’s Lynn such a tour de force? Keith shares, “The system isn't a rigid framework; it's a catalyst for innovation. The transition from the bustling High Street to our present location at 12 Campbells Business Park was a thrilling exercise in adaptability, rooted in Minuteman Press' fundamental principles. Through open channels of communication, our entire team embraced opportunities.” Keith continues, “Then came the curveball – COVID-19. The world changed overnight, and our customers needed novel ways to engage with clients and expand their online presence. We already had a head start serving this market and seized this unique moment, igniting a spark of reinvention in the business, setting us apart from the competition. The reward? A robust financial position to propel us through this thrilling metamorphosis.” Growing the Business Today Today, Keith shares, “Our business is a perfect blend of tradition and innovation. Traditional core products still make up 50% of our operations. However, more recently in 2023 we took a bold leap forward by acquiring an apparel company. The remaining 50% is a whirlwind of online services, with virtual shops, print-on-demand, fulfilment, and drop-shipping at the forefront. These cutting-edge solutions are on everyone's lips as they adapt to the evolving business landscape. In 2023 and beyond, we are elated to provide ‘managed print services’ to 10 customers, with grand plans to expand to 20 in the coming year. The magic lies in the fact that our relationships with these customers evolve into vital partnerships, creating a vibrant ecosystem of success and learning.” What's next for Minuteman Press in King’s Lynn? Keith says, “Thankfully, the close-knit team and deep customer connections put us in a unique position. We know our customers inside and out, and partner ourselves with industry leaders. It's about weaving all these threads into a tapestry of opportunity. The market may throw curveballs, but we have pumped up the excitement in 2023 and heading into 2024 with a multi-channel marketing push. We are covering Google, social media, and a reinvigorated campaign to meet our existing, dormant, and new customers face to face.” Keith continues, “As Minuteman Head Office puts it, there's direct marketing, and then there's everything else! This is the fundamental tenet of our ongoing quest for year-on-year growth. We also strive to achieve this with careful consideration of our environmental footprint and the need to focus on sustainability, which is a big point of focus here in the UK.” Key Lessons Learned & Advice for Others Keith concludes by sharing, “The most gripping lessons we’ve learned in our 19-year journey are that marketing and nurturing new & existing customers is an unending adventure. It's about keeping focus on profitability and aligning your employees with stretching objectives and lofty goals. Innovating, problem solving, establishing new revenue streams, all with a view to support customers’ needs is what being a part of the franchise family is all about—boldly venturing into the unknown, setting sights high, and writing our success story, one thrilling chapter at a time.” For more information on Minuteman Press in King’s Lynn, England, visit https://minuteman.com/uk/locations/england/kings-lynn/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.co.uk Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

December 08, 2023 05:00 AM Eastern Standard Time

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