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Customer Experience Equally Important as Price for Today’s Modern Consumer

imimobile

Good customer service is a key driver of repeat business, according to 75% of respondents 61% are willing to pay more for a better experience and 55% would change brands to receive better customer service Different generations have varying levels of comfort for different service needs, such as 19% of both Gen Z and young millennials would use social media to ask questions about a product/service compared to 4% of Baby Boomers, and 71% of Gen Z respondents would use a digital channel to manage orders, reservations and appointments compared to only 32% of Baby Boomers 47% of respondents say they believe good customer service is more important now than it was 12 months ago, pointing to integrated paths of communication in the physical and digital worlds being critical.To learn more about the findings, download the full report here. Customer experience (CX) has become as pivotal as price when it comes to purchasing decisions, demonstrating its importance to business success and a conversation that must break into the boardroom, according to research published today by global cloud communications software and solutions provider, imi mobile, part of Webex. The findings indicated a growing challenge for brands to balance and deliver three customer experience elements across all customer touchpoints – resolution, customer rapport and relevance, which imi mobile has designated the “CX Trilemma” and points to CX as a major business imperative. The inaugural “ 2022 CX Trilemma Report,” surveyed 2,000-plus U.S. and U.K consumers about qualities for good customer experience and presents findings that uncover shifting consumer preferences. Specifically, the report reveals preferences for how and when respondents want to engage and communicate with their favorite brands and businesses. Some key highlights: “Customers expect brands to meet them through their preferred channel, at their desired time with the information they require, and businesses who aren’t scaling to deliver against this increasing customer expectation will fade away,” said Jay Patel, VP & GM, Webex CPaaS. “The good news is that world-class CX can now be delivered by cloud-based technology. There are easy-to-use, multi-channel cloud communication platforms that enable businesses to orchestrate and automate their customer interactions on one, central platform, enabling the ability to resolve issues quickly, build rapport with customers and drive relevant experiences. Improving customer experience is the key business priority for 2022 that can directly impact the bottom line.” The CX Trilemma Report reveals that organizations truly committed to solving the CX challenge must support multiple channels and navigate new technology and innovation to not only meet but exceed customer expectations, especially for the Gen Z and millennials who are increasingly using more digital channels. For organizations serving multiple demographics or offering a diverse set of services, one channel simply can’t give every customer a satisfying journey. Resolution: Resolving customer problems, queries, and complaints, while being proactive with updates on products and services remain a cornerstone of a great customer experience. Respondents identified simplicity (79%), consistency (78%), speed (76%) and convenience (73%) as fundamental to resolution. Furthermore, 75% of respondents said quick resolutions influence repeat transactions. Rapport: Those surveyed called out brands for displaying a lack of empathy, transparency, and honesty as well as an inability to understand frustrations as reasons for a poor customer experience and dissuades them from using a brand or business altogether. Of this, 64% cited repeating information to different teams and having to proactively chase agents as leading factors for poor customer experience, which can also lead to negative word-of-mouth, reviews, and a tarnished reputation. Relevance: In a post-pandemic era, relevance is becoming an increasingly important part of the customer experience mix – communicating with customers on the channels they want to use, meeting them where they are and at the most convenient time (67%) while also delivering relevant, personalized communications are key for successful customer engagement (60%). What’s more, the findings unveil that every generation, industry, and region have varying preferences in regard to channels, when to be contacted and personalization of communications. “Finding the right communications mix for your customers requires a deep, nuanced understanding of them and your processes, and they are very different to those of just two years ago. To reach them in the right way, businesses need communications that work best for everyone, and this requires technical capabilities and expertise to orchestrate end-to-end customer journeys across multiple channels.” stated Patel. While you can support multiple communications channels manually, technologies such as Enterprise CPaaS (Communications Platform as a Service) make it easier to manage multiple channels, comply with regulations, and deliver a consistent, connected customer experience. About imimobile imimobile, part of Webex, provides cloud communications software and services that manage business-critical customer interactions at scale. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences. Our API and low-code Communications Platform-as-a-Service (CPaaS) offering enables large enterprises to automate, orchestrate and monitor their customer interactions all on one platform. This helps businesses to lower costs, reduce complexity and accelerate IT roadmaps. Our innovative platform and applications are being used at scale today by blue-chip global enterprises and leading public-sector organizations to deliver smarter customer interactions, such as AA, Best Buy, BT, Capitec Bank, Centrica, EE, IHG, Mercedes, Orange, O2, Vodafone and Walgreens. The business was acquired by Cisco Systems in February 2021 and has global offices across the UK, USA, Canada, India, and South Africa. www.imimobile.com. Contact Details Kite Hill PR Michael Kocher +1 704-960-2295 michael@kitehillpr.com

February 01, 2022 12:00 AM Eastern Standard Time

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Minuteman Press Franchise in Winter Park, FL Celebrates 25 Years and Shares Secrets to Longevity and Growth

Minuteman Press International Inc

In 1996, Linda Sang decided to leave the corporate world and join the Minuteman Press franchise family, and she is now celebrating 25 years in business. Linda’s daughter Darcy has been along for the ride, saying in a recent newsletter, “It was a world that none of us knew anything about, but would quickly learn as every available hand was recruited to answer phones, hand collate and staple jobs and market the business for our intrepid leader. And we have been doing it ever since.” Being in business for over 25 years, Linda shares her biggest keys to longevity and growth. She says, “We keep pushing to get new customers in various methods. The pandemic initially cut down on the door-to-door marketing that has always been successful in the past for us. We currently do more social media, thanks to my daughter, Darcy, and some direct mail campaigns targeting local businesses and new businesses.” Linda continues, “We are also very attentive to our customers, keeping them informed and helping them find solutions/options for their needs. We respond to emails almost instantly and turn quotes around as quickly as possible, generally the same day if there isn’t a lot of research involved. When we make deliveries, each customer gets a ‘goody bag’ with notepads and other branded items. Many customers get excited about our deliveries, sometimes even more so for our giveaways rather than their finished jobs.” Over the past two years, Linda and her team have utilized various digital and print marketing tools available to them. She says, “We have gotten more into social media than in the past and have worked on getting high Google ratings, as customers do look at reviews. We do find that we are getting a lot of requests from Google and the Minuteman Press Internet Marketing program. We also test out the suggested methods from Minuteman Press corporate (such as the lumpy mailer and direct mail campaigns) and see what works best for us and our customer base. Otherwise, we are simply doing what we have always done through the years… provide solid customer relations.” What’s next for Minuteman Press in Winter Park? Linda says, “We hope to grow this year by reaching out to new prospective customers and generate more referrals.” Lastly, Linda reflects on the family business and says, “In our case, Darcy and I work together well and have the same goals and work ethic. My husband, Kelly, is semi-retired and helps out when we need him. When you have this situation, you don’t have to worry about someone showing up to work or leaving for other opportunities. There is always loyalty. We also find it key to treat our employees as if they are family as well. Not only does it create a pleasant working environment, but loyalty builds as well. We work lean and mean, which makes for some long days, but when you trust your employees and family, it is truly a joy.” For more information on Minuteman Press in Winter Park, FL, visit https://minuteman.com/us/locations/fl/winter-park. For Minuteman Press products and services, visit https://minuteman.com. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 31, 2022 10:00 AM Eastern Standard Time

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National Contract Management Association and Public Spend Forum to Collaborate

National Contract Management Association

The National Contract Management Association (NCMA) has entered a partnership with the Public Spend Forum (PSF) to support small business and new entrants to government contracting. “The Public Spend Forum team has been a powerful supporter of the Federal mission with data, coaching, and training,” said Kraig Conrad, NCMA CEO. "The timing of this partnership is perfect given Executive Orders and strong drives to expand traditional and non-traditional entrants." PSF, a provider of comprehensive AI-enabled market data, will share information on entrants so NCMA can provide learning and networking for those new to government contracting. The NCMA community of local chapters will use this information to welcome new entrants and help them on their journey in support of the Federal mission. PSF will further support this effort by making available their leading content aimed at reducing barriers of entry. “PSF’s mission is to arm public sector buyers and emerging/diverse suppliers with AI-enabled Market Intelligence, collaboration tools, and expert-driven market advice so they can discover each other and work together to deliver impact on critical public missions," said Raj Sharma, PSF CEO and Co-Founder. “I’m personally excited to partner with NCMA to connect and support buyers and suppliers. The National Contract Management Association (NCMA), which was founded in 1959 and is the world’s leading association in the field of contract management. The organization, which has over 18,000 members, is dedicated to the professional growth and educational advancement of procurement and acquisition personnel worldwide. NCMA strives to serve and inform the profession and industry it represents and to offer opportunities for the open exchange of ideas in neutral forums. To find out more, please visit www.ncmahq.org. Contact Details Jennifer Knowlton +1 571-382-1127 jennifer.knowlton@ncmahq.org Company Website https://www.ncmahq.org/

January 31, 2022 10:00 AM Eastern Standard Time

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Personalization and Customization Are an Increasing Part of Customer Experience Strategies in Data-Rich Industries, According to Dash Research

Dash Network

Given the wide range of options for the digital and physical ordering, fulfillment, and after-service care available to both consumers and businesses, a one-size-fits-all approach to customer experience (CX) is not only outdated, but a recipe for driving customers away. According to a new report from Dash Research, that is why providing a personalized and optimized CX remains a widespread goal of both business-to-consumer (B2C) and business-to-business (B2B) companies seeking to create deeper, more customer centric interactions that are the hallmark of driving customer loyalty and a higher amount of repeat business. Providing such a personalized and optimized experience requires a multifaceted approach, which involves understanding each customer’s specific preferences and desires, assessing their typical customer journey from initial contact through post-sales interactions, and ensuring that the organization has unfettered access to the data and software tools to create and nurture these one-to-one experiences. Dash Research’s analysis concludes that the systems and processes required to support this level of tailored experience will drive revenue growth in the global market for CX personalization and optimization software and services from $7.0 billion in 2020 to $11.6 billion by 2026, representing a 65% increase in market size during that forecast period. According to principal analyst Keith Kirkpatrick, “many companies are faced with challenges delivering on their personalization and optimization efforts, often due to the presence of data silos, which prevent applications and agents from easily accessing the information that can limit their ability to identify the preferences, triggers, and processes that are most preferred by customers. Further, an overuse of personalization can negatively impact the CX if customers are questioning how certain personal information was captured, and whether its use feels overly intrusive or even creepy.” Kirkpatrick adds that the growing use of personalization and optimization to improve CX is driven by several internal and external factors, including: A shift to digital sales and marketing efforts has increased the amount of data available for use in personalization Customers increasingly expect personalized and optimized experiences across all channels Personalized offers are driving revenue growth Automation and artificial intelligence (AI) allow more efficient optimization and personalization More organizations are shifting from a traditional sales model to a customer-centric loop approach But despite the demand for increasingly personalized and optimized CX, Dash Research finds that organizations often run into challenges that impact their ability to provide more individual and friction-free experiences, including: Balancing personalization and optimization against feelings of intrusion Data quality issues Data governance, privacy, and security concerns Challenges with shifting sales and marketing approaches from a sales loop to a customer engagement (CE) model Dash Research’s report, “CX Personalization and Optimization”, focuses on the market drivers and barriers to the adoption and use of platforms, applications, and services that enable greater personalization and optimization across all facets of CX. The report also details several B2C and B2B case studies and includes best practices for deploying personalization and optimization within an organization. Market forecasts covering the 2019 to 2026 period for software and services that provide personalization and optimization functionality are provided, covering 20 industries and 5 geographic regions. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Dash Research Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

January 31, 2022 07:10 AM Eastern Standard Time

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FeganScott Founding Partner Elizabeth A. Fegan Named Illinois Super Lawyer

FeganScott

FeganScott is proud to announce that Elizabeth A. Fegan, founder and managing member of the firm, has been named a 2022 Illinois Super Lawyer. This year marks the sixth year that Fegan has received this recognition which is awarded to the top 5% of attorneys in the state. Super Lawyers named Fegan as a top-rated attorney in the ‘Class Action/Mass Torts: Plaintiff’ category. “It is an honor to receive this recognition from Super Lawyers and my peers,” said Fegan, “I am proud of the work FeganScott does representing clients in Illinois and across the country and feel that the work we do contributes to a more just and equitable society.” Fegan is at the forefront of cases surrounding sexual assault, abuse and harassment, leading sex trafficking claims against disgraced movie mogul Harvey Weinstein as well as abusive NCAA coaches. She is also leading class action lawsuits against corporate giants like Allergan, Apple and Zantac manufacturers and is seeking final approval of the historic $92 million settlement against TikTok, one of the largest in privacy class action cases. In 2019, Fegan co-founded FeganScott, a national class-action law firm dedicated to helping victims of sexual assault, discrimination, consumer fraud and antitrust violations. Collectively, the firm’s attorneys have successfully recovered $1 billion for clients nationwide. Super Lawyers, part of Thomson Reuters, is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. The recognition is based on a rigorous independent research evaluation process, which factors in verdicts, settlements, experience and professional activity. The qualifying lawyers make up comprehensive and credible list of attorneys in each state. ### About FeganScott FeganScott is a national class-action law firm dedicated to helping victims of consumer fraud, sexual abuse, and discrimination. The firm is championed by acclaimed veteran, class-action attorneys who have successfully recovered $1 billion for victims nationwide. FeganScott is committed to pursuing successful outcomes with integrity and excellence while holding the responsible parties accountable. Media Contact Mark Firmani feganscottpr@firmani.com 206.466.2700 About FeganScott FeganScott is a national class action law firm dedicated to helping victims of civil rights violations, sexual abuse, sexual harassment, and consumer fraud. The firm is championed by acclaimed veteran, class action attorneys who have successfully recovered $1 billion for victims nationwide. FeganScott is committed to pursuing successful outcomes with integrity and excellence while holding the responsible parties accountable. Contact Details Mark Firmani +1 206-466-2700 feganscottpr@firmani.com Company Website https://feganscott.com

January 28, 2022 11:32 AM Pacific Standard Time

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BitX Funding Triumphs With Record 2021 Results

BitX Funding

Fairfield, CT., January 24, 2022— BitX Funding, one of the most prominent alternative lenders in Southern Connecticut, announced a banner year for growth in 2021. Overall, revenue went up 10%, new users increased by 70%, impressions went up 300%, and business applications came in at a rate of 1,275% more than the previous year. Out of all the loans that BitX sold, Startup loans had the highest increase. “Our economy saw solid growth in small business lending and the startup loan category lead the way due to the great resignation”, said Todd Rowe, president of BitX Funding. “We continue to grow BitX revenue with support from internal sales, record marketing results, CT Innovations mentor support, and our raving fans. Our 2022 goals are to continue to build out our lending platform, grow our lender base, obtain our own lending facility, and drive client growth. Our goals are to increase revenue by 160%, have a 133% increase in units sold, and a loan amount increase of 200% in 2022.” Rowe continues to promote his company as a marketplace for small business loans, especially with young entrepreneurs. With one click, you can get a response to your loan request within 24 hours. That makes BitX Funding a partner you can trust in 2022. BitX Funding is an omnichannel marketplace for alternative small business loans and business insurance. BitX connects their clients with the right loan and lender from SBA 7a, start-up loans, short-term loans, mid-term loans to merchant cash advances and business lines of credit. BitX is where lenders compete for your business. Our top-rated lenders focus on real-life business data and cash flow, which means you can qualify for small business loans even if your credit score isn’t perfect. We care about small business and it’s our mission to secure the right funding when you need alternative small business loans within our small business loan marketplace. Contact Details BitX Funding Todd Rowe +1 203-763-1430 info@bitxfunding.com Company Website https://www.bitxfunding.com

January 27, 2022 01:05 PM Eastern Standard Time

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ClickHouse infrastructure provider ChistaDATA raises US$3m as it builds Open Source function

ChistaDATA

ChistaDATA, which aims to build the fastest and the most scalable managed ClickHouse implementations in the world, has raised USD 3 million in a pre-Series A round of funding from Sequoia Capital India. The startup plans to use the funds raised to develop a fully-open source ClickHouse server among other orchestration tools that address automation and DevOps for enterprise-grade ColumnStore solutions. It will also focus on developing ChistaDATA Cloud - a completely autonomous and self-healing cloud-native ClickHouse offering that can be provisioned and paid for by data volume and without requiring customers to think about servers and DevOps. The funds raised will also be used to strengthen the team with research, engineering, marketing, and brand hires. Data powers the modern economy and every enterprise today is making data-driven decisions, based on sophisticated business intelligence to create value for stakeholders across the ecosystem. This has led to a huge demand for cloud data warehouses (CDW) that are typically closed-source and have a high total cost of ownership (TCO). Adding to this, the ever-growing analytics bills predicated on usage-based pricing, complete vendor lock-in (given the sheer volume of critical business data stored and analyzed on these platforms), and compromised platform configurability, which is entirely dependent on the vendor’s product strategy, have emerged as pain points. Notably, the data analytics market is expected to create a value chain of USD 300 billion in the consumer facing internet economy by 2025. The current ecosystem is dominated by the cloud giants and/or closed source solutions, and customers are clamoring for an open-source solution (that preserves their optionality and freedom) that is autonomous and self-managed. Enter ChistaDATA, which is committed to building free and open source enterprise-class ClickHouse for both on-premise and cloud. The startup was founded in 2021 by serial entrepreneur Shiv Iyer who is one of the world’s foremost database experts with over 22 years of experience in open source database systems (both transaction processing systems and ColumnStores) with core expertise in performance, scalability and database reliability engineering. Shiv has worked with some of the largest internet companies like Twitter, Pinterest, Garmin, PayPal, managing approximately 100 PB (consolidated database infrastrastructure size) of data. His passion for database systems performance engineering has driven him to build an open source database systems company for planet-scale internet businesses. ChistaDATA is building the world’s first fully-autonomous ClickHouse server on cloud for data analytics ecosystem with automatic provisioning, scaling, tuning, security, fault tolerance and failover, backup, patching, and more. Interestingly, the ChistaDATA team has forked the original ClickHouse codebase developed by Yandex, a Russian search giant, and re-written it to a great extent, creating their own version called ‘ChistaDATA server for ClickHouse,’ which delivers higher and better performance benchmarks at a lower cost of operation. This implementation, which is entirely compatible with the classic ClickHouse, is ~4X faster through implementation of high performance LSM stores. The 100% open source ClickHouse distribution from ChistaDATA is owned by ChistaDATA Foundation (a not-for-profit committed to building enterprise-class open source ClickHouse and other orchestration tools) and thus, ChistaDATA’s customers will always have access to the open source ChistaDATA ClickHouse server, retaining customers on the back of superior service and ROI, and not on vendor lock-in. "Building a fully open source deep-tech ColumnStore business around ClickHouse for both on-premises and cloud platforms involves long-term commitment to community contributors and other stakeholders of the ecosystem like customers, partners, etc. This also means the core team of ChistaDATA and investors should understand the culture of this business, value creation and impact our platforms make in data-powered economies. When I decided to start ChistaDATA Corporation, my first phone call was to Anandamoy from Sequoia Capital India, he quickly helped us structure the formation of the company. The firm is also a hands-on investor committed to supporting on both, strategic and tactical needs." Shiv Iyer, Founder and Principal of ChistaDATA Inc. “When Shiv told us of his intention to create a managed service around ClickHouse, it represented the confluence of a massive technology trend with a special founder. We’re excited to work with Shiv to build what we believe is a compelling 100% OSS company to emerge from our part of the world.” Anandamoy Roychowdhary, Principal, Sequoia India Some of the world’s largest companies like Orange Telecommunications, Applied Materials, DHL, Netflix, National Geographic, BBC etc. depend on ChistaDATA ClickHouse Support and Managed Services for building optimal, scalable and highly reliable Database Infrastructure Operations for web-scale analytics platforms. As businesses start to scale more dramatically than in the past, managed services are an increasingly popular option for them. managed services provide very strong up-time SLA’s (service level agreements). These are fulfilled by the MSP’s performance and troubleshooting team. ChistaData aims to build the best and most reliable Clickhouse in the cloud with the highest up-time guarantees in 2022 so that its customers will have automatic, adaptive, and relevant diagnostic data collection for any application and automated problem detection, troubleshooting and improvement recommendations. About ChistaDATA ChistaDATA is a full-stack ClickHouse infrastructure operations consulting, support and managed Services provider with core expertise in performance, scalability and data SRE. Headquartered in the US, California, the team is also based in Canada, UK, Germany, Russia, Ukraine, Australia, Singapore and India to deliver 24/7 enterprise-class consultative support and managed services. ChistaDATA users include the largest and planetscale internet properties like PayPal, Garmin, Honda cars IoT project, Viacom, National Geographic, Nike, Morgan Stanley, American Express Travel, VISA, Netflix, PRADA, Blue Dart, Carlsberg, Sony, Unilever among others. About Sequoia Capital India Sequoia helps daring founders build legendary companies, from idea to IPO and beyond. Sequoia India operates in Southeast Asia and India where we actively partner with founders from a wide range of companies, across categories, including BYJUs, Carousell, Druva, Gojek, OYO Rooms, Tokopedia, Truecaller, Zilingo, Zomato and more. We spur founders to push the boundaries of what's possible. In partnering with Sequoia, startups benefit from 48 years of tribal knowledge and lessons learned working with companies like Airbnb, Alibaba, Apple, Dropbox, Google, LinkedIn and Stripe early on. From the beginning, non-profits have been the backbone of our LP base, which means founders' accomplishments make a meaningful difference. The majority of our profits are returned to great causes, like the Ford Foundation, Mayo Clinic and MIT. For more information on Sequoia's work in India and SE Asia, visit sequoiacap.com/india Contact Details ChistaDATA Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://chistadata.com/

January 27, 2022 09:15 AM Eastern Standard Time

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SuperOps.ai Raises $14m funding round as it boosts the Managed Service Providers industry

SuperOps.ai

SuperOps.ai, a unified Professional Services Automation ( PSA ) and Remote Monitoring and Management ( RMM ) platform, announces $14 million raised in new funding, enabling the company to disrupt the stagnant Managed Service Providers (MSP) market and take on legacy vendors with its newly launched AI-powered PSA-RMM platform. In beta since May 2021, SuperOps.ai now reveals the launch of its full-service platform, having already worked with over 30 clients to build a platform that meets the needs of MSPs. The Series A fund raise was led by Addition and Tanglin Venture Partners, with participation from existing investors, Matrix Partners India and Elevation Capital, as well as angel investors, Giovanni Sanguily (CEO of Honey CRM), Sidharth Malik (CEO of CleverTap), Noel Wax and Lisa Woods (CEO and COO of Groundswell Group), and Abhi Kumar (Partner at M12 Ventures). As the MSP industry has seen little innovation over the last few decades, customers have been forced to work with clunky, outdated, and slow software. SuperOps.ai has entered the market to change the status quo, providing a unified PSA-RMM platform that is incredibly fast, powerful, intuitive and sleek – a stark contrast to the alternative – primarily on-premise software, known to be disjointed, slow and outdated. According to Arvind Parthiban, SuperOps.ai Co-founder and CEO, “The MSP space is in desperate need of innovation and modern software to replace the existing legacy solutions. Customers have been stuck with bloated and extremely outdated on-premise tools. SuperOps.ai is here to modernize the industry and provide users with smart, AI-powered, cloud-based software that is more efficient and effective. With our AI-powered PSA-RMM platform, clients can now focus on the core business and leave the old hurdles behind.” Multiple surveys and studies have shown that MSPs face several challenges, such as increasing complexity in the tech demands of clients, difficulty in finding capable talent, customer acquisition issues, and struggles of managing multiple tools and platforms. MSPs currently use PSA and RMM tools that were not built to work together and require additional tools and plugins for requirements like IT Documentation or Project Management. SuperOps.ai is a unified PSA-RMM platform, so everything is seamless. All the tools an MSP needs, including IT Documentation or Project Management, is available within the platform. Most importantly, SuperOps.ai is built entirely on the cloud, so MSPs can deploy their services through a tool built with today’s technology and capabilities. In addition, SuperOps.ai boasts a number of features, automations, workflows, and runbooks in ticketing that enable an MSP to proactively deal with their client’s IT issues and be on top of operations. SuperOps.ai has launched Intelligent Alerting to further improve MSP productivity, cutting through the noise and highlighting the alert that is most critical to ensuring happy clients. SuperOps.ai has built their platform by identifying the numerous downfalls of legacy technology. In doing so, they have revealed enormous opportunities for growth and innovation to be realized. The global managed services market is projected to grow from $243.33 billion in 2021 to $557.10 billion in 2028 at a CAGR of 12.6% in the forecast period of 2021-28. The MSP industry is estimated to have over 150,000 players—a majority of them SMB businesses employing just a handful of technicians. SuperOps.ai’s investors have also recognized this opportunity and applaud the company’s pioneering efforts in challenging the status quo. “We’re excited to support SuperOps.ai as they bring about a much-needed change in the MSP space, a field that has not yet benefited from the pace of technological innovation seen across most other industries. SuperOps.ai’s vision of bringing AI and automation to MSPs is being driven by an impressive and solutions-focused team, and we look forward to partnering with them as they lead the digital transformation of the MSP market,” said Lee Fixel of Addition. In speaking to these realities, Tarun Davda, Managing Director at Matrix India, remarked, “Arvind and Jayakumar are experts on the MSP market and over the last few months, the SuperOps.ai team has built a category redefining product with exciting customer feedback. We're delighted to be doubling down on our investment in SuperOps.ai as they transform how MSPs operate and welcome Addition and Tanglin to the partnership.” Akarsh Shrivastava, Principal at Elevation Capital, said, “PSA and RMM software form the backbone of MSP operations. Current products used by IT MSPs were created years, if not decades, back. SuperOps.ai has reimagined these products for MSPs, which not only make it extremely easy and seamless for MSPs but also equips them to handle challenges that come with tailwinds like cloud migration and remote work. We have always been fascinated by Arvind and Jay’s understanding of the space and the team they have built. Super excited to double down on our partnership.” The unwavering trends of cloud-first environments, as well as the increased demands and nuances of remote workforce realities, further demonstrate the need for modern technologies that support distributed organizations. SuperOps.ai is now capable and ready to be the innovative force that adapts the industry—improving the effectiveness and efficiency of MSPs and IT delivery service providers globally. About SuperOps.ai SuperOps.ai is a PSA-RMM platform powered by AI and intelligent automation, built for modern MSPs. The company was founded in 2020 by serial entrepreneur Arvind Parthiban and Jayakumar Karumbasalam, who have a combined experience of over 35 years in the IT industry. CEO, Arvind, created the leading marketing automation software—Zarget, which was acquired by Freshworks. Jayakumar, the CTO and CPO, has worked with Zoho, Optus, and Freshworks, where he was heading and building data platforms. Now, both have entered the MSP space to transform the industry, introducing the modern alternative - SuperOps.ai - pioneering a bright future in the market. About Matrix Partners India Matrix Partners India is an investment firm with approximately $1 billion under management. Founded in 2006, the firm invests in companies targeting the Indian consumer and enterprise market at the seed, early, and early growth stages. Matrix India has invested in several market-leading companies such as Ola (mobility), Dailyhunt (mobile local language platform), Razorpay (payments), OfBusiness (B2B Commerce, fintech), Five Star Business Finance (SME lending), Ola Electric (electric vehicles), DealShare (social commerce platform), Stanza Living (tech-enabled student housing platform), OneCard (mobile-first credit card), Country Delight (D2C dairy & fresh foods brand), GoKwik (e-commerce enablement platform), Captain Fresh (seafood marketplace), Bijnis (B2B platform for factories), MoEngage (intelligent marketing cloud platform), Mswipe (mobile POS), Zupee (leading skill-based gaming app) Rockelane (B2B SaaS startup) and Itilite (corporate travel SaaS platform) among others. Matrix India has advisory offices in Bangalore, Delhi, and Mumbai. Matrix Partners has a global network of funds investing in the US, China, and India, with approximately $5 billion under management. Further information is available at www.matrixpartners.in. To know more about our investment philosophy & ideologies, check out the #MatrixMoments podcast series. About Elevation Capital Elevation Capital is a leading venture capital firm which provides seed and early stage capital for emerging companies in India. Elevation Capital has been investing in India since 2002 and is currently investing out of its seventh pool of capital. The firm is led by Co-Managing Partners Ravi Adusumalli and Mukul Arora, along with three Managing Directors Mridul Arora, Deepak Gaur and Mayank Khanduja. The firm has invested in over 150 companies across Consumer Internet, SaaS, Fintech, D2C, Edtech, Healthtech and Web3/Crypto, and has offices in Bengaluru, Gurgaon and Salt Lake City. Contact Details SuperOps.ai Radhika P Nair pr@superops.ai Company Website https://superops.ai/

January 27, 2022 09:00 AM Eastern Standard Time

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Cliffe Dekker Hofmeyr Selects OnePlace Collaboration & Content Suite for Matter-Centric Document Management

Intapp

Intapp (NASDAQ: INTA), a leading provider of cloud-based software for the global professional and financial services industries, today announced that South African corporate law firm, Cliffe Dekker Hofmeyr (CDH) has selected the OnePlace Collaboration & Content suite to deliver a collaborative, matter-centric document management solution, built on the firm’s Microsoft 365 platform investment. CDH, an award-winning firm with offices in South Africa and Kenya, will use Intapp solutions in tandem with Microsoft Teams, SharePoint, Outlook, and Office to efficiently connect its most important assets: people, processes, and data. Intapp collaboration and content solutions simplify collaboration, enhance compliance, automate governance, and help professional services firms deliver better client outcomes. As a part of this suite, CDH will use the following components: Intapp Workspaces to extend Microsoft Teams with matter-centric collaboration, 360-degree insights, and automatic lifecycle management Intapp Documents to deploy matter-centric document management capabilities, automatically filing emails and attachments to Microsoft SharePoint “We wanted to remove the constraints experienced by a traditional document management system, as it was time to progress from our legacy on-premises document management system to a cloud-based solution that bridges the gap between the standard Microsoft applications our lawyers use daily and the advanced document management experience they expect,” said Ralph Hopkins, Head of Information Technology at CDH. “CDH continuously seeks advancing technologies in an effort to efficiently serve the evolving needs of our clients. By moving to Intapp solutions, we anticipate internal benefits like, increased productivity and enhanced knowledge management across all spheres of the firm.” “We’re thrilled that Cliffe Dekker Hofmeyr is looking at its cloud and data strategies holistically and chose the OnePlace Collaboration & Content suite to enhance collaboration, document management, and knowledge management across the firm,” said Alan McMillen, General Manager, Collaboration and Content Solutions, Intapp. “After implementation, they’ll be able to effectively manage all content within their Microsoft 365 platform and allow for future innovation like leveraging Microsoft’s advanced data governance capabilities and newer technologies like Viva.” CDH will work with Cloud Essentials, a Microsoft Gold Partner with extensive experience delivering solutions to large clients, including law firms, banks, insurance companies, and government agencies, to oversee the transition to the Intapp suite. Cloud Essentials’ specialists will help build a modern vision for content management at the firm, including compliance advisory to ensure implementation is built on secure and compliant foundations across the Microsoft ecosystem. “The team at Cloud Essentials brings its experience and passion to the process of wireframing and migration design, guiding detailed decision making and reducing risk at every step,” said Hopkins. “Following the migration, the ongoing partnership will ensure we get maximum value from the new solution, and realize the cost savings from decommissioning the legacy on-premises server estate.” About Intapp Intapp makes the connected firm possible. We provide cloud software solutions that address the unique operating challenges and regulatory requirements of the global professional and financial services industry. Our solutions help more than 1,950 of the world’s premier private capital, investment banking, legal, accounting, and consulting firms connect their most important assets: people, processes, and data. As part of a connected firm, professionals gain easy access to the information they need to win more business, increase investment returns, streamline deal and engagement execution, and strengthen risk management and compliance. For more information, visit intapp.com and connect with us on Twitter ( @intapp ) and LinkedIn. Intapp and OnePlace are registered trademarks of Integration Appliance, Inc., or its subsidiaries. Various trademarks held by their respective owners. About Cloud Essentials As vibrant content management specialists, Cloud Essentials help their clients to maximize value from Microsoft. They have a wealth of experience in complex migrations and drive innovation whilst ensuring the approach to security and compliance is robust. As such they’re able to deliver a full ‘end to end’ partnership for the transition to Intapp, and ongoing success with the platform. For more information visit cloudessentials.com and connect with us via Twitter (@cloud_essential) and LinkedIn. About Cliffe Dekker Hofmeyr (CDH) CDH is a full-service corporate law firm, with offices throughout South Africa, Nairobi in Kenya, and an extensive reach across Africa. Consisting of more than 350 lawyers and a track record spanning over 168 years, the award-winning law firm is able to provide experienced legal support and an authentic knowledge-based and cost-effective legal service for clients. CDH focuses on a number of key sectors which are active and thriving in Africa, including (but not limited to); mergers & acquisitions, competition law, corporate & commercial law, commercial real estate, energy & power, oil & gas, finance & banking, healthcare & pharmaceuticals, and technology, media & communications. For more information visit cliffedekkerhofmeyr.com, or connect with us on Twitter and LinkedIn. Contact Details Intapp Ali Robinson +1 612-232-0062 ali.robinson@intapp.com Company Website http://www.intapp.com

January 27, 2022 09:00 AM Eastern Standard Time

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