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Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

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Velocity Global raises $400M in Series B growth round

Velocity Global

Eldridge and Norwest Venture Partners lead funding round Achieves multi-billion dollar valuation, a 7x increase in one year Investment boosts the company’s Global Work Platform™ that enables businesses and talent to work with anyone, anywhere, anyhow Velocity Global, the leading provider of global talent solutions, announced today that it raised $400 million in its Series B funding round, increasing the company’s valuation seven-fold since the same time last year. This second round of funding is led by Eldridge and Norwest Venture Partners which join Series A investor FFL Partners on Velocity Global’s board to lend their deep expertise in the areas of technology, future of work and global scale. The company retains majority ownership and founder Ben Wright continues as CEO and chair of the board of directors. “This is a pivotal moment for our company in the midst of a paradigm shift for employers and talent,” said Wright. “Access to work is no longer limited by borders or the star you are born under as the adoption of global talent accelerates. In March, we tripled the number of new supported talent on our platform compared to the same time last year, and the momentum continues to build. Eldridge and Norwest Venture Partners join FFL Partners to invest in people’s lives and the future of business. Massive kudos to our team for this achievement on our way to even greater heights.” Profitable since its founding in 2014, Velocity Global more than doubled its client roster over the past year, tripled the number of new supported talent on its platform, and will reach an annual net revenue run rate of $200 million by midyear as it continues to scale rapidly. “Velocity Global’s proven technology platform is positioned to transform the future of work, offering businesses a frictionless solution for building and expanding their teams,” said Todd Boehly, co-founder and CEO of Eldridge. “We are proud to partner with Ben and his team as demand continues to grow for best-in-class workforce solutions that support organizations looking to scale across the globe.” Parker Barrile, partner at Norwest Venture Partners, joins the Velocity Global board as a director. Barrile is the former vice president of product at LinkedIn who oversaw 20-fold growth as the company went public. “Velocity Global has a rare mix of scale, growth, and profitability that attracted us to be part of the next phase,” said Barrile. “The company is led by a strong leadership team with an ambitious roadmap, and we look forward to partnering with them as they accelerate the future of work.” The company’s Global Work Platform™ seamlessly connects employers and talent worldwide through proprietary cloud-based talent management technology, personalized expertise, and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record (EoR) and Contractor Management, to help thousands of companies compliantly onboard, manage, and pay full-time and part-time talent, contractors, and freelancers in more than 185 countries and all 50 United States. Velocity Global serves more than 1,200 clients and over 7,000 supported employees worldwide. The Velocity Global team is more than 700 employees strong in 47 countries across six continents with plans to more than double the number of employees by the end of the year. In 2021, the company successfully completed acquisitions of iWorkGlobal and Shield GEO that added capabilities to its Global Work Platform. Velocity Global will use the funds to continue enhancing the customer experience for both businesses and talent. The company will make further strategic investments in technology, sales and marketing, as well as potential future acquisitions to execute on its vision to provide a frictionless solution for businesses and talent to work with anyone, anywhere, anyhow. FT Partners served as exclusive strategic and financial advisor to Velocity Global on this transaction. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States. Thousands of brands rely on Velocity Global to build international teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a "Leader" in Global Employer of Record Services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information, visit velocityglobal.com. About Eldridge Eldridge invests in businesses across the Insurance, Asset Management, Technology, Mobility, Sports & Gaming, Media & Music, Real Estate, and Consumer landscapes. The firm seeks to build and grow businesses led by proven management teams that have demonstrated leadership and experience to scale an enterprise. Eldridge is headquartered in Greenwich, Connecticut, with additional offices in Beverly Hills, New York, and London. To learn more about Eldridge, please visit www.eldridge.com. About Norwest Venture Partners Norwest is a leading venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 650 companies and currently partners with more than 200 companies in its venture and growth equity portfolio. The firm invests in early- to late-stage businesses across a wide range of sectors with a focus on consumer, enterprise and healthcare. The Norwest team offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, please visit www.nvp.com. Follow Norwest on Twitter @NorwestVP. Contact Details Corporate Communications Anja Koltes +1 720-650-4348 news@velocityglobal.com Eldridge Nadia Damouni +1 212-518-8012 ndamouni@prosek.com Norwest Venture Partners Kate Dishaw +1 650-321-8000 kdishaw@nvp.com Company Website https://velocityglobal.com/

May 18, 2022 07:01 AM Mountain Daylight Time

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Kitchen Magic Defines the Hybrid Kitchen

Kitchen Magic

Kitchen Magic outlines the combinations, homeowners are discovering along with the multitude of reasons why a customized hybrid kitchen may be the perfect solution for their next home remodeling project. Top Reasons Why a Hybrid Kitchen Makes Perfect Design Sense Essentially a hybrid kitchen is a design plan that combines both refacing and custom cabinetry. Refacing saves substantially on budget, allowing you to reinvest in other features and upgrades. Additional custom cabinetry or a new island creates valuable additional storage space and that visual change homeowners often want. The new cabinetry added into a hybrid kitchen remodel will perfectly match the refaced, existing cabinet boxes. The result is a highly personalized and transformative kitchen design. This hybrid approach improves the aesthetics and function of a kitchen, while also increasing the property value should you decide to sell down the road. The 2022 cost vs. value report says that a minor kitchen remodel will return 74.7% of the investment Make it personal A hybrid kitchen can include any type of custom-built cabinets, a desk, or a customized display case that matches the refacing cabinets for a unified space. Our design consultants often propose creative ideas for storage solutions, addressing issues you may not have even known you had. A good example of that might be creating a designated storage space for dry goods, spices, cooking essentials, and other everyday items. All of these improvements go a long way in helping you stay organized. How to hybrid Hybrid kitchens are a top trend in Kitchen Magic kitchens, and most homeowners utilize a hybrid design model to one degree or another. Designers do not see that trend slowing since the outcome is a custom solution for every customer. Even with the pandemic in the rear-view mirror, many homeowners still have enhanced storage on their wish lists. We’ve outlined several of the most popular design scenarios for which a homeowner embraces a hybrid design plan: Pass on the peninsula Adding a custom kitchen island instead of a peninsula is more conducive to gatherings. Homeowners with older homes often bid adieu to their kitchen peninsula, as the U-shape is a configuration that tends to "trap" people into a particular prep or dining area. Instead, allow your kitchen design team to create a kitchen island for increased workflow. A kitchen island is also a user-friendly layout for dining and social gatherings. Storage space galore Stock up and add a bank of cabinets, a buffet, a credenza, or a pantry. Copious storage is more critical than ever as remote work and more time at home have become permanent for many. A top request of homeowners is additional storage for dry goods, small appliances, and cooking equipment allowing them to keep stocked up and maintain a high-functioning kitchen. An empty corner can become that creates a personalized focal point for your new kitchen design. Imagine a coffee station, device charging zone, bar area or even a display case as an empty corner becomes your ‘statement’ corner. Working from home A built-in desk offers a welcome addition to working and learning at home. On those days you can avoid the commute, and stay just as functional with an additional work-from-home zone. Reface the existing cabinets and add a custom deck that suits your home office needs. Design details A hybrid kitchen design allows your to claim extra space and even double your existing space with smart storage solutions, Whether you plan to add a pantry, credenza, or a mudroom with cabinets, the sky's the limit with the help of the skilled craftspeople and designers at Kitchen Magic. Up your design game with glass-front cabinets flanked by new pantry cabinets to increase storage and still showcase your new finds. Mix and match colors and textures for a unique design. A woodgrain display cabinet or island can add flair when paired with a white kitchen for a beautiful timeless look. When you're ready At Kitchen Magic, our signature refacing consists of premium North American lumber and solid veneers that set the tone for a quality, functional design. Our custom cabinetry is all USA Made, and hand crafted in our factory in Nazareth, Pennsylvania. To explore how you can transform the way your kitchen looks and functions with a free in-home design consultation. It’s fun, informative, and completely free! Give us a call at 866.437.6147, or click here to schedule your free design consultation with us today! ### ABOUT KITCHEN MAGIC Kitchen Magic is a kitchen remodeling company with headquarters and manufacturing facilities in Nazareth, PA. Kitchen Magic has been family-owned and operated since 1979. Kitchen Magic has transformed nearly 60,000 kitchens using an exclusive cabinet refacing process. Today, Kitchen Magic serves CT, DE, MA, NH, NJ, NY, PA, and R.I. Kitchen Magic is recognized by Qualified Remodeler as #1 in kitchen remodeling nationwide eight times, an 11-time Angie's List Super Service Award winner, a 10-time Best of Houzz winner for service & design, and an 8-time winner of The Morning Call's Top Workplace Award Contact Details Kitchen Magic LInda Fennessy +1 866-437-6147 linda.fennessy@kitchenmagic.com Company Website https://www.kitchenmagic.com

May 17, 2022 10:13 AM Eastern Daylight Time

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Intus Care Announces Technical Assistance and Consulting Services to Support PACE Programs in Achieving Better Participant and Organizational Outcomes

Intus Care

Intus Care, developer of an innovative predictive analytics platform designed for geriatric health, announced today they now offer Technical Assistance and Consulting (TAC) services. These services are aimed at helping PACE programs achieve growth, streamline operations, improve clinical outcomes, reduce unnecessary service utilization costs, and other functional strategies. Intus Care’s team of leading PACE experts will take a hands-on approach alongside PACE programs’ leadership teams and staff to execute and complete project work plans. Intus Care augments improvement projects with organizational data to assist in identifying valid issues and opportunities within a PACE program. “Everyone at Intus Care is personally invested in PACE’s mission of providing quality care to dual Medicare/Medicaid and special needs participants, and we share a vision with PACE to improve clinical outcomes through data and to grow their unique model of care across the country,” said Robbie Felton, chief executive officer, Intus Care. “We are proud to have cultivated a topnotch team comprised of PACE experts that will work hand-in-hand with our PACE partners to help them develop, optimize, and grow their programs.” PACE North in Traverse City, Michigan, has been one of the first programs to utilize Intus Care’s TAC services. Intus Care’s Chief Strategy Officer, Laura Ferrara, has worked closely with PACE North’s leadership team in preparation for their next CMS audit to facilitate new committees, manage interdisciplinary teams, and leverage data to identify the root causes of high utilization events and mitigate proactively. PACE North assisted five (5) participants who were experiencing recurrent falls to decrease falls by 81% between March and April of 2022 based on updated processes. ( See case study ). “By working with Intus Care, we’ve been able to translate data into actions in order to be more proactive when it comes to protecting at-risk participants,” said Michelle Reardon, quality assurance director, PACE North. “Intus Care’s team have provided us a practical, rather than theoretical, roadmap to success which is highly effective towards achieving better health outcomes for our participants.” Intus Care’s TAC services include (but are not limited to): CMS Audit Preparation, Mock Audit Proposals, and Remediation Quality, Compliance, and Utilization Management Program Development Operational Management and Growth The rollout of TAC services will help PACE programs across the country address organizational issues and implement strategies to incorporate the use of patient data into daily operations. Its technology is currently part of PACE plans in seven (7) states and it has recently entered a Letter of Understanding with the National Pace Association to pursue a strategic partnership. Contact us today to discuss what Intus Care can do for your PACE organization. About Intus Care Intus Care synthesizes data to improve care and reduce hospitalizations for some of the most socially vulnerable and clinically complex patients in today’s healthcare system – senior citizens. The company has created a unique data-driven predictive analytics platform designed for organizations such as PACE programs, nursing homes, long-term care facilities, and home care agencies. It easily integrates with existing electronic health records, claims, and financial software to automatically extract and analyze data. By highlighting participant risk and care-focused information, the Intus Care software empowers clinicians, nurses, and other care providers by informing decisions that improve outcomes. Learn more at http://www.intuscare.com/. Contact Details SVM Public Relations Jordan Bouclin and Erika Harris +1 401-490-9700 intuscare@svmpr.com Company Website https://www.intuscare.com/

May 17, 2022 10:00 AM Eastern Daylight Time

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Underline Science Closes Pre-Series A Round To Further Advance Scholarly Research With The Growth Of The Digital Video Library

Underline Science Inc

Most industries have progressed from paper to all forms of content; how is it that one of our most essential industries, science, is staying behind. This is something Underline's founder doesn't understand, and therefore he will change it with the launch of the Underline Digital Video Library (DVL). With a considerable track record, this multi-accomplished founder is now taking on the big publishers in a way that hasn't been seen before as a premier aggregator of streaming scientific conference lecture video content. Together with his team of industry leaders, Underline is aiming to transcend the industry into the 21st century. The mission of Underline is to improve researchers' access to quality scientific conference lecture video content. Historically, if you did not attend a scientific conference, you would miss out on all of the conference's lectures. Underline's DVL contains 26,000+ videos (Health Sciences, Life Sciences, Engineering, Technology, Social Sciences, and Humanities). The video content from the world's prestigious scientific societies and universities, like IEEE, Endocrine, AIP, lecturers from MIT, Harvard, Facebook, Google, etc. Each video is complete with abstract, English transcription, bio, picture of the author, and most importantly, a DOI (digital object identifier), which ensures that the video can be searched and discovered. Today, the company announced that it had raised a $2.5 million Pre-Series A round of funding, led by South Central Ventures and the Dutch Founders Fund. As a result, Mr. Jure Mikuz (South Central Ventures) and Mr. Laurens Groenendijk (Dutch Founders Fund) will join the Underline Board of Directors. "With this new round of funding, we'll be able to enhance the Underline DVL features and content greatly. Further to grow the team and expand our go-to-market strategy," Underline CEO and founder Alex Lazinica said in a press release. "We are looking forward to increasing our penetration into the library, government and corporate, institutional subscription market." South Central Ventures, who led the round, Managing Partner Jure Mikuz, said, “Underline’s mission resonates with us very well as they are addressing a global opportunity of creating a library of global scientific video content. I believe they will be successful by facilitating their excellent execution skills and deep industry knowledge. We are very excited to join Underline on this journey.” Founding Partner Laurens Groenendijk of The Dutch Founders Fund states, " We believe that if Underline Science manages to tap into the apparent possible network effects, it can quickly grow to be the dominant player in science content aggregation. We at Dutch Founders hope to see “underlining become a verb”. If anyone is going to do it, We know a seasoned entrepreneur like Alex is. “ Underline's business model is an annual subscription fee for unlimited access to the entire Digital Video Library for the subscribing institution's community. About Underline Science Underline is the premier virtual conference platform for events in science, medicine, academia, and other professional fields. Underline’s mission is to capture and disseminate scientific knowledge through video, making it globally accessible by enriching and preserving both virtual and hybrid conference content. Underline’s groundbreaking scientific Digital Video Library is providing new opportunities to access and expand the scientific record and accelerate scientific discovery. For more information, visit the Underline website and follow Underline on Twitter. About South Central Ventures South Central Ventures is a VC investor with the longest presence in the Balkans. Operating out of four offices – Ljubljana, Zagreb, Belgrade and Skopje – the team has invested in about 40 early stage tech companies and has been an integral part of the local start up communities. With a strong base of international investors, South Central Ventures is a go-to investor for regional tech companies competing in global markets. SCV’s portfolio companies include Cognism, Celtra, Agrivi, Orgnostic and AdScanner, among others. About Dutch Founders Fund DutchFounders is an early-stage venture capital fund from Amsterdam, started by a group of successful Dutch entrepreneurs like Laurens Groenendijk (Just Eat, Treatwell, Miinto, Hiber), Patrick Kerssemakers (fonQ), Bas Beerens (WeTransfer), Hidde Hoogcarspel (Spacebuzz) and Remco van Zanten ( Booking, Zalando, Vinted and BCG). The fund specialises in marketplaces and companies with strong network effects. Since its launch in 2018, the fund has successfully invested in 16 companies. This includes: YourCampus, Shypple, Vintage Cash Cow, Lumaly, Blanco, Nostics, Reveall, Veylinx, Wonderkind, Voicebooking, Fleks, Minimum, Caya, Winc Academy, Buildstream and Tracedock (exited to CM.com). The total fund has almost €100 million assets under management. DutchFounders is a committed partner of Techleap’s Fundright initiative. ### Contact Details Underline Science, Inc. Darrell W Gunter +1 973-454-3475 darrell@underline.io Company Website https://www.underline.io/

May 17, 2022 09:30 AM Eastern Daylight Time

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Data Integrity Company Claravine Secures $16 Million in Series B Funding

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, announced a $16 million Series B funding round. The round was led by Five Elms Capital with participation from existing investors Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. This new funding will help Claravine meet its aggressive growth goal of doubling its headcount this year, accelerating product development, and investing in its integrations to automate data standards across digital experiences. Founded in 2012, Claravine empowers a proactive approach to data by activating standards across people and technology – bridging the silos that limit speed and decisions. The company has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour, Ancestry and Vanguard and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, The Data Standards Cloud helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. This latest round of funding comes as Claravine continues to experience significant company growth. As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Funding will also enable the company’s investment in talent and plans to hire key roles for teams in the disciplines of product management, engineering, sales, customer success and marketing. "CX-focused organizations are frustrated by an ever-growing trove of marketing data they can't trust or use in a timely way. There are many tools, workarounds, over-engineered spreadsheets, ETLs, etc. to manage the problem, but these only treat the symptoms,” said Verl Allen, CEO, Claravine. “We've been able to pioneer a new category by refocusing the process and developing a healthier overall organizational approach to data. Rather than being reactive and improving data quality after the fact, we help our customers proactively build in data integrity from the start using standards. We have found this approach to be most effective because, by controlling inputs, companies have the ability to adapt and react to any market change – including what the industry is experiencing with marketing measurement." “Claravine has carved out a new category that continues to redefine how top brands manage their digital experience. We have been exceptionally impressed by Verl, his team and their mission,” Stephanie Schneider, Partner at Five Elms Capital, said. “Claravine is positioned to become a dominant player in the space as it continues to scale its platform and offerings. We are proud to support the company on this exciting growth trajectory.” In addition to raising its Series B, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. About Five Elms Capital Five Elms Capital is a leading growth equity firm that invests in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information, visit www.fiveelms.com. Contact Details Michael Kocher Kite Hill PR claravine@kitehillpr.com Company Website https://www.claravine.com/

May 17, 2022 08:00 AM Eastern Daylight Time

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Provident Hires Tara Brady as Customer Experience Director

Provident Bank

Provident Bank, a leading New Jersey-based financial institution, announced today that Tara Brady has joined the Bank as First Vice President, Customer Experience Director. The newly created position underscores the Bank’s commitment to elevate the customer experience. Ms. Brady is responsible for crafting and executing strategic initiatives that improve the customer experience across all touchpoints of their journey. In addition, she will collect, analyze, and synthesize information to produce actionable outcomes for a best-in-class customer experience. Ms. Brady will also establish and execute a roadmap for a Voice of the Customer (VoC) and Net Promoter Score (NPS) program, refining it on an ongoing basis and communicating its status to executive stakeholders. “We are striving to transform the organization to consistently engage customers with superior interactions with measurable results,” said Robert Capozzoli, Senior Vice President, Chief Marketing Officer. “Tara’s successful track record as a recognized customer experience leader and her passion for developing a customer centric culture that turns customers into fans and advocates, makes her a perfect fit to lead this critical initiative,” added Mr. Capozzoli. Ms. Brady has more than 10 years’ experience invigorating and transforming the sales and customer experience cultures of high performing financial institutions. Most recently, she was Director of Member Experience for Affinity Federal Credit Union, where she improved and expanded customer experience milestones and deliverables, reconfigured sales enablement for the entire organization, and re-strategized, streamlined, and improved processes for operational excellence. She has also held senior leadership positions with WSFS Bank and Wells Fargo. About Provident Bank Provident Bank, a community-oriented financial institution offering “Commitment you can count on” since 1839, is the wholly owned subsidiary of Provident Financial Services, Inc. (NYSE:PFS), which reported assets of $13.39 billion as of September 30, 2021. With $10.84 billion in deposits, Provident Bank provides a comprehensive suite of financial products and services through its network of branches throughout northern and central New Jersey, as well as Bucks, Lehigh and Northampton counties in Pennsylvania and Queens County in New York. The Bank also provides fiduciary and wealth management services through its wholly owned subsidiary, Beacon Trust Company and insurance services through its wholly owned subsidiary, SB One Insurance Agency, Inc. For more information about Provident Bank, visit www.provident.bank or join the conversations on Facebook (ProvidentBank) and Twitter (@ProvidentBank). Contact Details Keith Buscio, Director of Public Relations +1 732-590-9407 Keith.Buscio@Provident.Bank Company Website https://www.provident.bank

May 17, 2022 08:00 AM Eastern Daylight Time

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Steve Weber Reflects on 30 Years in Business As Minuteman Press Franchise Owner in Norwich, CT

Minuteman Press International Inc

Located at 595 W. Main Street, Minuteman Press in Norwich, Connecticut first opened in August 1992. Owner Steve Weber shares the following insights and advice as he reflects on celebrating 30 years in business: “I guess looking at it from the outside 30 years is quite an accomplishment, especially when you realize I was 40 years old when we started. I think that this milestone means it is almost time to retire. Our success can be attributed to a number of things. For the first 25 years, my wife and partner Gail helped grow the business and keep me on track. Since she has retired, I think our continued success can be attributed to surrounding myself with the best people as well as giving excellent customer service and evolving our business to meet the times. Our equipment and services have definitely evolved. Several years ago, we became an all-digital shop. We have invested in the equipment needed to provide excellent quality with the quick turnaround time our customers expect. We also have great suppliers who can provide old school offset printing when the job calls for it. We have expanded into the ad specialty market and learned the specifics of selling clothing. We have also invested in mailing equipment. This has been an excellent complement to our printing. We never sell a large printing job without asking, ‘What are you doing with this printing?’ Often, the answer has been we are mailing it. Providing mailing has earned us many new customers. Our community is relatively rural. We do not have any trade binderies to help support our business. To that end we have invested in our own bindery. We have a collator / booklet maker, as well as a perfect binder and a small die cutting unit. To complement the mailing services, we also have a folder inserter. We do over 100,000 business cards per month so we added a slitter cutter to automate that service. The machine is relatively slow but we have nicknamed it ‘set it and forget it.’ The person in bindery can set it up and do another job while it is running. We are proof that ‘print is dead’ is not truthful. Our customers still want business cards to hand out and annual reports to distribute. We also work with many nonprofits who have learned that the best return on fundraising is by mailing the information. Email just does not work to this end. Minuteman Press International has guided us every step of the way. From our first meeting with Roy Titus to now working with Nick Titus, we always feel comfortable. We have been fortunate to have Ron Rubin as our New England Regional Vice President. His wisdom and guidance have kept me focused on the goal of success. The proprietary software we used originally developed by Minuteman Press has also evolved. The current FLEX management software has been a great help especially when training employees in our company. We have been fortunate over the years to introduce more than a few other people into the Minuteman Press system. Our son Michael and his wife Lindsey now have 3 Minuteman Press locations of their own in Enfield, CT, Springfield, MA, and Brattleboro, VT. We did a mailing a number of years ago to the printers in our area. We have been able to acquire four different independent businesses who were competitors. It creates a win/win because the owners are typically retiring and they know their clients will be left in good hands. Lastly, this is not a business for an absentee owner. You must work in your business to succeed. After 30 years, I no longer work 50 hours/week, but I am still involved. My staff now does the heavy lifting but when we are bidding a large project, I appreciate them reaching out to me to utilize my years of experience.” For more information on Minuteman Press in Norwich, CT, visit https://minuteman.com/us/locations/ct/norwich/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

May 16, 2022 10:00 AM Eastern Daylight Time

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City Produce Joins FreshEdge

FreshEdge

INDIANAPOLIS – FreshEdge, a family of produce and specialty food companies backed by Rotunda Capital Partners, acquired City Produce, a fresh food distributor headquartered in Fort Walton Beach, Florida. For many years, City Produce has been serving North Central Florida, the Florida Panhandle, and central to southern Alabama distributing fresh fruits and vegetables, including an array of fresh-cut offerings, dairy, meats, seafoods, specialty foods, and more. City Produce operates out of two facilities, one in Fort Walton Beach, and a second in Foley, Alabama. The addition expands FreshEdge’s footprint into the southern United States and provides space and logistical support to better serve its customer base as it spreads farther south. City Produce joins Piazza Produce & Specialty Foods, Indianapolis Fruit, Get Fresh Produce, McCartney Produce, Monteverde’s, Valley Produce, Vine Line, Garden Cut, CIBUS Fresh and Papania’s. FreshEdge now operates with more than 2,000 employees, approximately 808,500 square feet of warehouse space, and a fleet of more than 720 trucks. “We welcome Tommy Sundy and his amazing team to the FreshEdge family of companies,” said Steve Grinstead, CEO of FreshEdge. “We are excited for this great company to join FreshEdge as we expand farther into the Southeast.” Terms of the deal, which closed on May 10, 2022, were not disclosed. The transaction strengthens the combined business’s presence in Florida and southern Alabama. “City Produce will be a great addition to our expanding group of ‘best in class’ fresh food distribution companies,” said Greg Corsaro, president and COO of FreshEdge. “We look forward to Tommy’s continued leadership at City Produce.” “Our City Produce team is excited to join the FreshEdge family - knowing we’ll be ‘better together’,” said Tommy Sundy, president. “This is the next step in increasing our footprint, serving customers with expanded offerings and growing for our future.” FreshEdge is backed by Rotunda Capital Partners, a lower middle market private equity firm focused on investments in founder and family held companies. Rotunda seeks to provide opportunities for management teams to reach strategic, financial, and operational objectives. Rotunda entered the food business in 2017 with the acquisition of Indianapolis Fruit and Piazza Produce. FreshEdge was created in 2019 when Get Fresh Produce joined the platform. City Produce represents FreshEdge’s seventh acquisition since Rotunda’s initial investment. Together, Rotunda and FreshEdge intend to continue expanding FreshEdge by welcoming more companies into the group—all focused on high quality produce and specialty food products, along with exceptional service—to create a unique group of complementary entities. About FreshEdge FreshEdge was formed in 2019 through the combination of Get Fresh Produce (founded 1982) and the IF&P Foods family of companies, primarily composed of Indianapolis Fruit (founded 1947) and Piazza Produce (founded 1970). McCartney Produce (Paris, TN) joined the FreshEdge family in November 2020 followed by Valley Produce (Knoxville, TN) in June 2021, Vine Line (Grand Rapids, MI) in October 2021, and Monteverde's (Pittsburgh, PA) in November 2021. Collectively, these leading fresh food distribution companies have nearly 500 years of combined experience serving the grocery and food service industries. FreshEdge includes two Garden Cut branded fresh-cut processing facilities, a tomato re-packer, a USDA fresh kitchen (CIBUS Fresh), and two transportation companies. FreshEdge's fleet resource includes more than 720 trucks servicing the Midwest and beyond from 12 facilities totaling approximately 808,500 square feet of warehouse space. Today, FreshEdge is one of the largest independent fresh food distributors in the United States and a category leader in providing both the foodservice and retail industries with fruit, vegetables, proteins, fresh grab-n-go offerings, dairy, floral, and specialty products. For more information, visit www.freshedgefoods.com. About Rotunda Capital Partners Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial & business services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com. Contact Details FreshEdge Greg Corsaro +1 317-981-3440 gcorsaro@freshedgefoods.com Rotunda Capital Partners Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://www.freshedgefoods.com/

May 11, 2022 07:43 AM Eastern Daylight Time

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